100 Point SEO Checklist for Attorneys

100 Point SEO Checklist for Attorneys

Technical SEO:
1. Secure Website (HTTPS): Ensure the website uses HTTPS for security.
2. Mobile-Friendly Design: Optimize the website for mobile devices.
3. Fast Loading Speed: Aim for quick page load times.
4. XML Sitemap: Create and submit an XML sitemap to search engines.
5. Robots.txt File: Ensure it’s correctly configured to guide search engine crawlers.
6. Structured Data: Use schema markup (especially for legal services).
7. Canonical Tags: To avoid duplicate content issues.
8. 404 Error Management: Regularly check and fix broken links.
9. Redirects: Properly implement 301 redirects for any old URLs.
10. Clean URL Structure: URLs should be simple and readable.
11. Breadcrumb Navigation: To enhance user navigation and SEO.
12. SSL Certificate: Ensure it’s valid and up to date.
13. Website Architecture: Organize content in a clear hierarchy.
14. Image Optimization: Compress and tag images appropriately.
15. Browser Compatibility: Ensure the site works across all browsers.
16. Local Hosting: Consider hosting the website in the country of operation.
17. Server Uptime: Ensure reliable hosting with minimal downtime.
18. AMP Pages: If applicable, for faster mobile page loads.
19. Regular Technical Audits: To identify and fix technical issues.
20. Avoid Flash Content: As it’s not SEO-friendly.

SEO Content:
21. Quality Content: Write informative, accurate, and engaging content.
22. Practice Area Pages: Detailed pages for each service offered.
23. Regular Blogging: Share insights on legal topics and updates.
24. Video Content: To engage visitors and provide information visually.
25. E-A-T Principles: Demonstrating Expertise, Authority, and Trustworthiness.
26. Case Studies/Testimonials: Showcase success stories and client feedback.
27. FAQ Section: For common legal questions.
28. Regular Content Updates: Keep information current and relevant.
29. Infographics: To make complex legal information more accessible.
30. Unique Content: Avoid plagiarism and duplicate content.
31. Content Length: Ensure pages have substantial, in-depth content.
32. Use of Subheadings: For better readability and SEO.
33. PDF Resources: Offer downloadable legal guides or whitepapers.
34. Legal Disclaimer: Necessary for compliance and trust.
35. Multilingual Content: If targeting non-English speaking clients.
36. Accessibility Features: Like text-to-speech for the visually impaired.
37. Internal Linking: To guide visitors to relevant pages.
38. Keyword Optimization: Without overstuffing.
39. Meta Descriptions: Enticing and relevant to the page content.
40. Alt Tags for Images: Descriptive and keyword relevant.

On-Page SEO:
41. Title Tags: Clear and keyword-optimized for each page.
42. Meta Descriptions: Accurately summarize page content.
43. Header Tags (H1, H2, etc.): Organize content clearly.
44. Local Keywords: Include local search terms.
45. NAP Consistency: Name, Address, Phone Number consistency across the site.
46. Clickable Contact Information: Ensure it’s easy to contact the firm.
47. Lawyer Bios: Detailed professional profiles.
48. Social Proof: Awards, recognitions, and memberships.
49. Service Area Pages: For different geographic locations served.
50. Call-to-Action: Clear and compelling CTAs on each page.

Off-Page SEO:
51. Google My Business: Complete and optimize the listing.
52. Local Directory Listings: In legal and business directories.
53. Backlink Strategy: Gain links from reputable legal sites.
54. Social Media Activity: Engage with audiences on relevant platforms.
55. Online Reviews: Encourage satisfied clients to leave reviews.
56. Community Involvement: Highlight charity work or local sponsorships.
57. Guest Blogging: On reputable legal industry websites.
58. Press Releases: For significant firm news or cases.
59. Professional Associations: Membership badges and links.
60. Local Events: Participation in or sponsorship of local events.

Legal Industry-Specific:
61. Compliance with Bar Association Rules: For advertising and conduct.
62. Client Confidentiality: Ensure the website respects privacy laws.
63. Ethical Marketing: Avoid guarantees or misleading claims.
64. Accreditations: Showcase legal accreditations and certifications.
65. Jurisdiction Specific

Information: Tailor content to the relevant legal jurisdiction.
66. Clear Fee Structures: Where permitted, provide information on fees.
67. Legal Thought Leadership: Publish whitepapers or research studies.
68. ADA Compliance: Ensure website accessibility.
69. Legal Terms Glossary: To educate and inform visitors.
70. Case Results: Where ethical, share past successes.

Analytics and Monitoring:
71. Google Analytics: To track website traffic and user behavior.
72. Conversion Tracking: Monitor how visitors interact with the site.
73. Keyword Tracking: Regularly check rankings for target keywords.
74. Backlink Monitoring: Keep an eye on the link profile.
75. Competitor Analysis: Understand what competitors are doing.
76. User Feedback: Collect and consider user input for improvements.
77. Heatmaps and User Behavior Tools: To optimize user experience.
78. Regular Reporting: To assess progress and adjust strategies.
79. Social Media Analytics: Track engagement and reach.
80. Local SEO Tracking: For performance in local search results.

Security and Legal Compliance:
81. Data Protection: Ensure compliance with data protection laws (e.g., GDPR).
82. Cookie Policy: Clear policy and consent mechanism.
83. Privacy Policy: Comprehensive and up-to-date.
84. Terms of Use: Legal conditions for using the website.
85. Cybersecurity Measures: To protect client information.
86. Regular Security Audits: To prevent breaches.
87. SSL Certificates: Keep them updated for secure connections.
88. DMCA Compliance: For content rights.
89. Accessibility Compliance: Adhering to WCAG guidelines.
90. Legal Disclaimers: As necessary for content and advice.

Advanced Strategies:
91. Voice Search Optimization: For emerging search trends.
92. AI Chatbots: For instant engagement and queries.
93. Personalization: Tailor content based on visitor behavior.
94. Video SEO: Optimize video content and descriptions.
95. Podcasts or Webinars: For in-depth legal discussions.
96. Advanced Schema Markup: For rich snippets in search results.
97. Content Clusters: Build authority around key topics.
98. Influencer Collaborations: Partner with legal influencers.
99. Retargeting Ads: To re-engage visitors.
100. Continuous Learning: Stay updated with SEO and legal marketing trends.

This checklist covers a comprehensive range of aspects to optimize an attorney or law firm website for better search engine visibility while ensuring compliance with legal marketing ethics. Regularly reviewing and updating these elements can significantly improve online presence and client engagement.

Contat Top Legal SEO Expert Sandy Rowley for a quote at 775-870-0488.

How to do SEO for Law Firm?

How to do SEO for Law Firm?

30-step guide to help you optimize your Law Firm’s website for better search engine visibility

1. Website Audit: Begin with a thorough audit of your website to identify current SEO strengths and weaknesses.

2. Keyword Research: Conduct detailed keyword research to find terms relevant to your legal services.

3. Competitive Analysis: Analyze your competitors’ websites to understand their SEO strategies.

4. Optimize URL Structure: Ensure URLs are concise, readable, and include relevant keywords.

5. Title Tags Optimization: Create unique and descriptive title tags for each page, including relevant keywords.

6. Meta Descriptions: Write compelling meta descriptions that include targeted keywords.

7. Header Tags: Use header tags (H1, H2, H3) effectively to structure content and include keywords.

8. Content Quality: Produce high-quality, informative content that addresses your target audience’s legal queries.

9. Keyword Optimization: Strategically place keywords in your content without overstuffing.

10. Internal Linking: Implement a robust internal linking structure to help users navigate your site.

11. External Linking: Link to authoritative external sources to enhance content credibility.

12. Mobile Optimization: Ensure your website is mobile-friendly, as most users access the internet via mobile devices.

13. Loading Speed: Improve your website’s loading speed, as slow sites rank lower in search results.

14. SSL Certificate: Secure your website with an SSL certificate for better rankings and user trust.

15. XML Sitemaps: Create and submit XML sitemaps to search engines for better indexing.

16. Robots.txt File: Use a robots.txt file to control which pages search engines can crawl.

17. Structured Data Markup: Implement structured data (schema) to help search engines understand your site’s content.

18. Image Optimization: Optimize images with descriptive file names and alt tags.

19. 404 Error Pages: Fix or redirect 404 error pages to improve user experience.

20. Canonical Tags: Use canonical tags to prevent duplicate content issues.

21. Social Media Integration: Integrate social media on your website for better engagement.

22. Blog Regularly: Regularly publish blog posts on legal topics to attract more visitors.

23. Local SEO: Optimize for local SEO by listing your firm on Google My Business and local directories.

24. User Experience (UX): Improve the overall UX of your website for better engagement and lower bounce rates.

25. Backlink Strategy: Develop a strategy to acquire high-quality backlinks from reputable sites.

26. Monitor Analytics: Regularly monitor your site’s analytics to understand user behavior and make necessary adjustments.

27. Regular Updates: Keep your website’s content updated to remain relevant and authoritative.

28. Compliance with ADA: Ensure your website complies with the Americans with Disabilities Act (ADA) for accessibility.

29. Voice Search Optimization: Optimize for voice search as its usage is on the rise.

30. Continuous Learning: Stay updated with the latest SEO trends and algorithm updates.

Implementing these steps will help your law firm’s website rank higher in search engine results, ultimately leading to increased visibility and potential client engagement. Remember, SEO is an ongoing process, and staying updated with the latest practices is crucial for long-term success.

Let’s delve deeper into each of the 30 steps for optimizing a law firm’s website for SEO:

Website Audit: Start by evaluating your website’s current performance. Check for technical issues, broken links, loading speeds, mobile responsiveness, and existing search engine rankings. Tools like Google Analytics and SEMrush can be helpful.

Keyword Research: Identify keywords relevant to your legal services. Use tools like Google Keyword Planner to find terms your potential clients are searching for. Include both short-tail and long-tail keywords.

Competitive Analysis: Study the SEO strategies of competing law firms. Analyze their website structure, content, keyword usage, and backlink profile. Tools like Ahrefs or Moz can provide insights.

Optimize URL Structure: Ensure your URLs are simple and readable. Use hyphens to separate words and include primary keywords. Avoid long URLs and unnecessary parameters.

Title Tags Optimization: Create unique title tags for each page, using targeted keywords. Keep them under 60 characters to ensure they display properly in search results.

Meta Descriptions: Write meta descriptions that accurately summarize the page content and include keywords. Keep them under 160 characters.

Header Tags: Use H1 tags for main titles and H2, H3 for subheadings. Incorporate keywords naturally.

Content Quality: Create high-quality, informative content that addresses your audience’s needs. Focus on providing value and showcasing your expertise in law.

Keyword Optimization: Integrate keywords naturally into your content, including in the first 100 words of your pages. Avoid keyword stuffing.

Internal Linking: Use internal links to guide users to relevant pages within your site, which helps distribute page authority and improve user experience.

External Linking: Link to authoritative external sites to provide additional value to your readers and build credibility.

Mobile Optimization: Ensure your website is responsive and provides a good user experience on mobile devices.

Loading Speed: Improve your website’s loading speed by optimizing images, leveraging browser caching, and minimizing redirects. Google’s PageSpeed Insights is a useful tool for this.

SSL Certificate: Secure your website with HTTPS. This is a ranking factor for Google and also builds trust with visitors.

XML Sitemaps: Create an XML sitemap and submit it to search engines to help them index your website more effectively.

Robots.txt File: Use the robots.txt file to guide search engine crawlers on which pages to index and which to ignore.

Structured Data Markup: Implement schema markup to help search engines understand the context of your content, potentially leading to rich snippets in search results.

Image Optimization: Compress images for faster loading and use descriptive file names and alt tags containing relevant keywords.

404 Error Pages: Fix or redirect broken links to improve user experience and maintain link equity.

Canonical Tags: Use canonical tags to prevent issues with duplicate content, especially if you have similar or identical content across multiple URLs.

Social Media Integration: Include social media sharing buttons and links to your profiles to enhance engagement and traffic.

Blog Regularly: Publish regular blog posts on legal topics, industry news, or case studies to attract and engage your audience.

Local SEO: Optimize for local searches by claiming your Google My Business listing, managing local citations, and including location-specific keywords in your content.

User Experience (UX): Focus on creating an intuitive navigation structure, using engaging visuals, and providing clear calls-to-action.

Backlink Strategy: Develop a plan to acquire quality backlinks through guest blogging, partnerships, and legal directories.

Monitor Analytics: Use Google Analytics to track visitor behavior, traffic sources, and engagement metrics. Use these insights to refine your SEO strategy.

Regular Updates: Regularly update your website’s content to keep it fresh and relevant. This could include updating blog posts, revising service pages, and posting new legal insights.

Compliance with ADA: Ensure your website is accessible to all users, including those with disabilities, by following ADA guidelines.

Voice Search Optimization: Optimize for voice search by including conversational keywords and FAQs on your website.

Continuous Learning: Stay updated with SEO trends and Google’s algorithm updates. Regularly educate yourself and adapt your strategies accordingly.

Implementing these steps requires time and effort, but it’s crucial for enhancing your law firm’s online visibility and attracting more potential clients.

Want an SEO expert to do the work for you? Call or text Top SEO Expert, Sandy Rowley at 775-870-0488.

Lawyer Marketing Company (UPDATED)

Internet marketing is the most important marketing strategy a law firm will invest in. Having a well thought out website design, internet marketing and email marketing strategy can make a huge difference in the amount of new clients signing up with your law firm.

Thousands of potential clients are searching for keywords in Google every day. Most are looking for a specific type of legal service. The goal of your website is to be highly optimized for these specific keywords. SEO or search engine optimization is the science and art of ranking a web page on your website for a certain keyword or keyword phrase.

Legal internet marketing can be very competitive and costly for most law firms. Attorney marketing is a specialized segment of SEO and requires expert level strategy and ongoing maintenance. My SEO services include integrated law firm web design along side of  legal SEO and PPC marketing services. Providing seo for lawyers requires a dedicated marketer with the experience and drive to always be on top of the latest Google algorithmic updates, in order to succeed.

Most small town attorneys are looking to just do a quick update and hopefully rank at the top of Google search for ever. This is an unreasonable fantasy. Marketing for lawyers or legal related industries like bail bonds, legal aid centers, law schools and similar are ideal positions for those looking to cash in on SEO rankings. Even if you are the only lawyer in your city that specializes in workman comp or divorce, I promise you that larger legal directories and review sites will come and out rank you. Often what happens is that a large legal directory with hundreds or thousands of law firms in the next closest, larger city, will start to out rank you in your small town.

top seo firms


Call Sandy @   +1 (775) 870-0488  for a free consultation of your website, social sites and marketing.

Currently (2020) there are over 19,000 legal directories online.

Some of the top legal directories that tend to rank in large and small cities are:

Lawyer
Directories
Domain
Rating
Price Domain
URL
Cornell 76 Free Lawyers.law.cornell.edu
FindLaw 73 Quote Findlaw.com
Avvo 73 free Avvo.com
Martindale 70 Quote Martindale.com
Justia 70 free. requires fax with bar number Justia.com
Nolo 68 Quote Nolo.com
Lawyers.com 66 Quote Lawyers.com

These large directory sites have tens of thousands of pages of long post content, thousands of quality back links and press coverage. Their huge online marketing budgets will beat out most small law firms every time.

legal-marketing-firm

The best SEO for lawyers, especially in small towns, are to get ahead of this trend and establish your law firm as the local go to guide for your given keywords.

Although these directories can be seen as a competitor, I highly recommend securing your law profile on these directories.

Lawyer SEO, will yield the highest return on marketing investment dollars. Working with a trusted and respected law firm SEO expert will set your firm above and beyond local and national competitors for years to come.

“Sandy with Reno SEO, Marketing and Design is amazing. She handles all of my Website and SEO needs flawlessly. I have seen our numbers grow and page by page. She has earned my trust and gratitude 10 fold. I will be referring everyone that asks.”
Andrew Renshaw Lightning Bail Bonds Las Vegas Nv

A great example of what quality SEO services can do for a small law firm or legal services company is where my legal SEO client, Bail Bonds Unlimited, received some bad reviews in Google, but because of our SEO work and determination to stay on top of Google updates, their bail bond company out ranks local competitors with higher Google review ratings.

These SEO clients are all ranking multiple times on the first page of Google for their relevant keywords. Bail Bonds Unlimited has a poor Google review average, but still out ranks their competitors every time.

legal seo

law firm seo

“Absolutely fantastic. After working with multiple companies, hours and hours of research, and nothing but excuses money and time, all it took was working with the right people. The nightmare that used to be SEO is long gone. Marketing your company should not be a DIY project. Thank you Sandy for your incredible work!! Can not recommend enough.” Travis Moore Bail Bonds Unlimited Reno Nevada

Organic SEO is a cost effective way to reach clients when they are actively seeking your services. Adding a PPC Adwords campaign along side Organic SEO strategies can help your law firm dominate a local city. We can help your law firm website rank in PPC Adwords, in Google Map listing, then in the organic results below these highly sought after positions in Google search results.

Law firm internet marketing includes the top three marketing tactics used by successful law firms today.

  1. SEO (natural or organic rankings in Google search)
  2. PPC (pay per click) with Google Adwords, FaceBook and other large social networks.
  3. Press Coverage that protects branding and sets your law firm as the authority in your area.

As with any successful marketing campaign, research and proper planning make for a cutting edge marketing plan. I have a 4 step process that I follow with each on boarding of a new law firm which are:

  1. Learn about your law firm. What makes you special, amazing, affordable, hard core…. sets you apart from the other thousands of law firms in your state? You might be surprised. Does not mean you have to be sensational or the lawyer who wheres the chicken suit on TV. Your personality, temperament and way of working with your clients can be confident, calm, passionate, quick witted… you get the idea. I would like an hour of your time, in person or over the phone to really get to know about you and your law practice. This, will help me to determine the best marketing and branding style that will work well for your law firm.
  2. Research who are your top 5 competitors in your city. Also the top competitors in the closest city within a 150 mile radius. Why? Most small town citizens look forward to going to the “big” city once or twice a month for groceries, events, shopping etc. If they are looking for an attorney, their immediate thinking could be that in the “big” city are hundreds of lawyers to choose from. Some could also think that these attorneys are more experienced and even more affordable. Our job is to convince them otherwise.
  3. Review your existing website and online social profiles. Your website design is the very foundation of any SEO success your firm will attain. We will analyze the structure, reputation, SEO and link profiles to determine the amount of SEO work needed to set your firm on track to begin a solid internet marketing campaign.
  4. Next, I need to get a strong understanding of your law firms seasonal traffic. Do you find that your law firm signs on more divorce clients in the Winter or Summer months? Knowing what months drive the most clients in a particular area can help me get ahead of the trend with relevant and useful content, press coverage and guest blogging on related blogs. The idea is to have a marketing calendar where we can plan ahead to have related content ready for the rush or busy season.

Although I have 20 years experience in online marketing and web design, I offer reasonable rates for my SEO services.

Most of my custom, legal marketing plans start at $3500 – $15,000 a month retainer 

Law firm SEO services can include web design, website updates, email marketing, PPC (requires a $10,000 per month minimum budget), social media, content creation, quality back linking, press coverage, guest blogging, reputation management, multiple city rankings, monthly reports, advertising online, citations, directories and other white hat or safe internet marketing strategies that fall within Google guidelines.

I offer a CMO level marketing service at an independent contractor rate. I work with a limited amount of legal services and/or law firms within the US. I prefer to know my clients by name and be able to answer the phone when you call or need me via email, text or messaging app.

My SEO clients often refer their friends. When this happens, and if I can take on the new marketing account, I will send a monthly commission fee of 10% cash or credit to your account each month, for the life of the client.

I am open to offer my services for one month at a discounted rate to prove my worth. Then, after I have ranked your website and/or gain leads for your practice, we can discuss a fair monthly retainer based on a 6 month contract.

top seo firms

 

I invite you to connect with me on Linked In and read more about my background and 20+ years experience in designing  web sites, marketing campaigns and SEO plans.

I can be reached at 775 870 0488 to schedule a one on one meeting to review your law firms SEO needs.

 

 

 

 

 

I have can provide SEO and Web Design services to law firms around the world. Most of my clients are in the following cities and states across the country.

Las Vegas Nevada

Reno Nevada

Sparks Nevada

Susanville Ca

Redding Ca

Chico Ca

Plumas County Ca

Lassen County Ca

Memphis Tn

New York City

Atlanta Georgia

San Francisco Ca

L.A California

Oregon

 

 

 

 

 

 

Legal SEO

Legal SEO


Time is ticking away. Each day that you waste by not gaining control of your online rankings, helps your competitors to out rank your website online, reaching legal clients you would not otherwise have access too. 
Stop the bleeding now. Start a white hat Legal SEO campaign with a trusted SEO expert to catch up to your competitors. *My SEO and PPC rates on average are : PPC x 20% monthly budget and SEO starts at $500 – $15,000 a month depending on existing ranking factors and previous history.

SEO for legal terms are one of the most competitive SEO keywords in the industry. For example. Best 18 Wheeler Accident Attorneys” keyword phrase has slose to 50k searches per month and an average PPC cost of $1100 per click! 

legal seo experts

 


Call Sandy @   +1 (775) 870-0488  for a free consultation of your website, social sites and marketing. 
 Read more on her Lawyer Marketing Company here.

How to rank my legal website in Google local search?

download this Legal SEO Article as a PDF

Legal Services, attorneys, bail bondsmen and lawyer searches are one of the most expensive cost per click (Google Adword PPC) keywords in the industry. Tens of thousands of searches are done every day in these competitive areas. These active searchers are looking for specific legal terms like ‘workman compensation Reno’ or ‘divorce attorney Chicago.’ Although the top keywords in legal niche are ‘City Name + Divorce’ or ‘City Name + Accident’, a fair amount of search terms are more specific. Users who search with modifiers are often in research mode and ready to select a law firm to work with. These more specific keyword searches are ripe opportunities for law firms to rank in a crowded market.

Most lawyers and attorneys, can expect to pay well over $20 – $50 a click to buy an ad on Google Adwords and other large search engines like Yahoo and Bing to rank at the top of the search engines using Pay Per Click/Adwords bidding services. The most expensive legal AdWords bid for CPC in the country is currently at $670.44 a click for the keyword phrase “San Antonio car wreck attorney.”

 

Google’s Top 100 Most Expensive Keywords in 2015 [Infographic]

The average monthly PPC (pay per click) budget is well over $10,000 a month if you were to keep your PPC campaign competitively at the top of the Google search results. And this is for just one keyword!

Last month the legal search phrase ‘car accident attorney in Reno’ hit an all-time high in Google search with over 3500 searches performed. Multiply those numbers with the average $20 per click. With the average CTR (click through rate) for ad position #1 being a little over 33%, an attorney firm could expect to pay over $23,000 a month to rank for this keyword in Reno.

View top Lawyer Marketing Company services here.

“When it comes to PPC management, law firms have their work cut out for them. Keyword terms associated with attorneys and lawyers are among the most expensive keywords in Google AdWords. Law firms “can easily spend $50,000 to $100,000 per month on PPC,” according to Robert Ramirez, a senior SEO analyst at BCI who specialized in legal marketing for six years.”     Source: https://www.bruceclay.com/blog/ppc-management-lawyers/

How is a small legal firm to out compete some of the larger Lawyers and Attorney firms online?

Organic SEO (search engine optimization) is the art and science of ranking a webpage from your website on the “free clicks” area of Google search results.

Focusing on easier to rank keywords at the beginning of your marketing efforts helps to build the foundation needed to go after the more sought after search terms.

Google SEO companies focus on ranking your website for LTK (long tail keywords). These are usually specific keywords that people use in the search box when they are specifically looking for something. These searchers are closest to a positive conversion than those generally searching for the keyword ‘attorney’.

These LTK (long tail keywords) are the low hanging fruit of the SEO world. Most LTK have less than 500 searches per month, and some are not as competitive at the big fish keywords like ‘divorce attorneys in Reno’.

Capturing the attention of a searcher who is searching for ‘how to file for divorce in Reno’ is a great opportunity for a small legal firm to really show their expertise in that area of the law. This Long Tail Keyword search is a great example of someone who is actively looking for a local attorney who can answer who question and ready to schedule their first consultation with a local law firm.

A good SEO company or expert can help rank a small legal firm’s website within a few months or less for long tail keywords. Some law firm websites could rank as soon as 30 days, depending on the amount of local searches performed for your keywords and other on site SEO factors that pertain to your existing website, past marketing efforts and reputation on Google, FaceBook, Yelp and larger legal directory websites. Although we will laser focus in on ranking your website for the top local keywords for your city, the goal is to rank webpages within your website for hundreds if not thousands of relevant keywords.

“By targeting LTK, we can rank a website more than once on the first page of Google. Also positioning a legal website as a local authority on multiple networks, blogs and directories.” Sandy Rowley Legal SEO pro @ RenoWebDesigner.com.

Bail Bonds Unlimited is a Reno Bail Bond company that specializes in treating their clients like family.

 

Although they were a busy bond company in Reno, their SEO rankings were lacking. The hired Sandy Rowley with RenoWebDesigner.com to provide organic Legal SEO services and within one month of work, was ranking their website multiple times on the first page of Google. They are currently ranking for over 103 long tail keywords bringing in an average of $24,000 a month in new leads.

legal seo pro

bail-bond-seo-reno

With the money saved on straight PPC marketing, most attorneys or legal service providers choose to position their company website on a limited PPC, a set fee SEO organic plan and Google business maps listing optimization for optimum coverage of a given city and/or area.

A quality built website is critical for organic and PPC rankings. Google and other large search engines are giving mobile friendly websites more visibility than those sites who are outdated and un responsive.

Correct coding and design affect a websites ability to be indexed by the large search engines.  RenoWebDesigner.com has over 17 years’ experience in creating highly optimized websites and mobile webpages for higher indexing in search engines.

Ranking for your ideal keywords is the first step in a successful internet marketing campaign. Converting those clicks into actual customers takes a little hard work and follow through.

Download Google.com’s guide to good SEO here.

Top 10 SEO Tactics that help convert a website visitor into a client:

  1. Create and Publish regular press releases. Example ideas are: new hires, client wins, client testimonials, charity work, events and on site workshops.
  2. Regular 5 star reviews in Google, Yelp and FaceBook.com
  3. Video F.A.Q’s.
  4. Professional and friendly photos of all staff and detailed profiles.
  5. Helpful resource areas within your website that are on topic and up to date.
  6. Instant chat features to capture viewers’ attention and answer questions immediately on site.
  7. Show membership status of local groups and organizations.
  8. Mobile friendly website.
  9. Fast loading website.
  10. Offer events, classes and workshops.

Internet Marketing is an ongoing necessity for a successful legal practice. It is the life blood of all leading companies on and offline. If your legal business is slowing down, SEO is a quick way to drive quality leads in a relatively short amount of time. Most SEO work will show an increase in leads within the first month of work. Although no SEO company can or should guarantee rankings, an experienced SEO expert is expected to show positive R.O.I within a few months of work.

google seo reno

Google.com shared a great blog post on how to find a quality SEO company or expert to work with.
Source: https://support.google.com/webmasters/answer/35291?hl=en

 A good SEO expert will help your firm with the following:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies.

Be mindful of get rich quick schemes. Any marketing company advertising that they can get your law firm rankings over night are not reputable agencies. This is to good to be true. There are hundreds of thousands of SEO services that available all over the internet selling those types of services. I am not one of them. The marketing work I perform is based off of safe SEO practices and guidelines published on Google’s own forums and blogs.

“While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways.” Google.com Admin

SEO legal

Any SEO company that offers to sell you back links or any of these items, is a clear warning not to engage in their services.


These are a few examples of the common pitfalls that some legal SEO companies deploy for fast but deadly SEO results.

  1. Send thousands or millions of visitors to your website in a very short amount of time.
  2. Order thousands of fake back links to your website in one day, month or year.
  3. Buy fake reviews for your business on Yelp, Google or Facebook.
  4. Buy fake Likes for your social media accounts.

 

“In the 17 plus years working in the SEO industry, one statement has held true throughout all the countless Google updates. Slow and steady wins the race.” Sandy Rowley RenoWebDesigner.com

Google’s latest algorithm update, Rank Brain, is all about websites providing useful and relevant content to their website viewers. Thin content will now become a waste of marketing dollars and time, as long post content with high user engagement will boost websites higher in Google search.

What are the highest engaged content pieces for attorney websites?

When a person searches for a keyword and clicks on your website link, they should find helpful and interesting content immediately on your website. If they click the back button more often than not, your website will start to drop in rankings.

Great examples of engaging content are:

  1. Infographics that break down difficult content into easily digested information that is understood quickly with images.
  2. Videos that share interesting stories, news and answer the top questions from your F.A.Q page.
  3. Online quizzes and games.
  4. Instant search bar asking “How can I help?” or “What are you looking for search bar?”
  5. Pop up window with an irresistible offer.
  6. Free Ask The Lawyer Page.
  7.  Weekly or Monthly audio podcast on Sound Cloud.
  8.  Local resource guide.

The best practices in Lawyer SEO marketing is to instantly provide content that the searcher is looking for and then keep them on the website for an average of 3 – 10 minutes each visit.

Videos are a great way to keep users on your website longer. Integrating a user generated response at the end of the video is a nice way to get conversions as well as feedback from your future client. Asking for them to post a question below, share on social media or book mark the page can all be counted as conversions if set up correctly on site.

Google tracks how many conversions your website has in a day, week or month.

Some examples of possible conversions to increase Google rankings:

  1. End User signs up for your email newsletter.
  2. If they click contact us page.
  3. If a website visitor buys something from your website.
  4. Share your website on social media.
  5. Bookmark your website for future use.

Setting up Google Analytics correctly to measure these conversions is an important part of on site optimization work.

Set up conversion tracking for your website

Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity on your website, such as purchases, sign-ups, and form submissions.
This article explains how to create a conversion action to track customer actions on your website. You’ll set up the conversion action in your AdWords account and get a piece of code called a “tag.” To finish setting up conversion tracking, you’ll add the conversion tag to your website.

Search Engine Optimization attracts a great deal of characters. Knowing whom to trust with your company website is enough to give you a migraine…I get it. Lets hop on the phone and review your website together and determine if we are a good fit. I would be happy to review your website and provide an SEO audit of work needed to increase your website rankings.

You can learn more about Google standards and requirements for organic SEO best practices in this detailed PDF report here:

https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

Google is currently the leader in the online searches, so I prefer to focus most of my SEO efforts following their algorithm updates and requirements, but can work to increase rankings in Bing, Yahoo and other large networks. Often having an authority website that ranks well for your keywords will rank you in these secondary search engines.

I welcome your questions and/or comments. I prefer to work one on one with my clients, becoming part of your extended team. I am a down to earth and kind person, who likes to joke around and have fun…but I promise you, my SEO services have helped hundreds of companies rank consistently online for many years and have the guts of steel needed to be successful in such a shark eat shark industry such as SEO. Hope to chat soon, Sandy.

Listen to Legal SEO advice audio files here:

 

 

Reno Web Designer

 

Sandy Rowley

Legal SEO Expert

RenoWebDesigner.com

Call Sandy @   +1 (775) 870-0488  for a free consultation of your website, social sites and marketing.