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Is SEO Legal?

Is SEO Legal?

One could write an entire thesis on Search Engine Optimization (SEO), and still leave the reader perplexed about what exactly SEO does! At a very rudimentary level, SEO is about ensuring your online presences (websites, virtual storefronts, social media pages) feature prominently (ideally on page 1, and preferably in the top-5) in web searches. But the question that many businesses often grapple with is: Is SEO legal, and if not, what “other” form of SEO is there? We’ll explore that question further in this post.

Different Hats: As Clear as Back and White

We’ve highlighted, at a very macro level, a definition of what SEO is. And given what SEO aims to accomplish, there’s nothing nefarious about those aims. However, the strategies used by practitioners, to accomplish SEO’s objectives, differ. For the most part, these strategies involve transparent, above-board tactics, including:

  • Keyword optimization
  • Credible link-building
  • High-quality content
  • Easy to navigate sites
  • Keyword rich meta tags
  • Mobile-friendly site designs

These are what industry pros call White Hat SEO. So, is SEO legal if it’s done using White Hat strategies and practices? It certainly is! The challenge, however, is that many SEO service providers don’t abide by either letter nor spirit of what SEO espouses.  When using their services, clients – often unsuspectingly – expose their online presences to risky practices, such as:

  • Keyword stuffing
  • Use of unrelated/un-researched keywords
  • Page swapping
  • Invisible text
  • Doorway pages

These practices, embraced by Black Hat operators, neither comply with the letter of what SEO is about, nor do they espouse the spirit of what website promoting and online marketing stands for. So, is SEO legal if it involves Black Hat strategies and tactics? The answer is a categoric NO!

More Harm Than Good

Illegal SEO does more harm than good for websites that use it. It’s true, that many Black Hat practitioners promise instantaneous results (“go from #3000 to #1 in 5-days!”) – and some of them deliver. However, web browsers have increasingly cracked down on the Black Hat SEO.

  • You could lose your hard-earned, White Hat-based page rankings
  • Your website may end up on a list of “risky” sites, prompting searchers to think twice before they visit it; or
  • Your website may face a permanent ban from featuring in web searches

Before you engage with an SEO company, therefore, it’s important that you conduct your own diligence of your intended SEO partner. Sure, you might enjoy the short-term benefits that Black Hats promise. However, weigh those benefits against the longer-term risks to your reputation and your business.

Aiming for Legal SEO

Is SEO legal to use as a strategy to gain web traffic for your online presences? The answer is yes, it is when you work with a professional firm like Reno Web Designer.  Not only does legal SEO take adherence to the letter of the laws governing the practice; but it also encompasses embracing the spirit of White Hat SEO. The Webby Award-winning SEO team, headed by Sandy Rowley, have demonstrated their skill at practicing both aspects of legal SEO – the letter and its spirit.

 

One of Nevada’s top SEO shops since 1999, the Reno Web Designer team have propelled dozens of clients from relative online obscurity, to top-ranked virtual marketers. This achievement demonstrates that you really don’t need to resort to Black Hat SEO, and risk all that comes with it. With Reno Web Designer, you’re assured of a legal trip higher into web query search results.

 

 

How Much Does SEO Cost?

How Much Does SEO Cost?

When someone asks: how much does SEO cost, it’s very likely they’re expecting an exact figure – in dollars and cents. Most SEO service providers will tell you (within a ball park) what the cost of their services is. However, depending on whom that service provider is, you may not get what you pay for. In some instances, especially when you work with experienced SEO companies, what you pay in cost, for SEO, pales in comparison with the hidden benefits you receive.

This just goes to highlight the fact that there’s no single right answer to the question: how much does SEO cost? To one recipient of mediocre SEO services, the answer might be “It cost too much!”. Others, who are beneficiaries of more professional services, might reply “Not enough!”.

The Unsuspecting Cost…and Benefits of SEO

When it comes to SEO, it’s not always true what they say about the cost. When you ask ‘how much does SEO cost?’, some may respond: You’ll get what you pay for! However, that’s quite often not the case. Many businesses pay for what they don’t receive! And, in some cases, the cost of their SEO might be even higher – they get what they didn’t pay (or bargain) for! How’s that possible?

Well, SEO done right offers great value to a website. However, unsuspecting website operators and business owners may sometimes get what they didn’t bargain for:

  • Less than expected new web traffic
  • Lower than promised ranking on search queries
  • Longer time than desired to complete an SEO project
  • Fewer than anticipated conversions
  • Slower than projected page load and refresh times

So, how much does SEO cost? Well, SEO done wrong can cost you more than you bargained for. It can become an expense, that you may have to subsequently write-off, instead of the strategic investment you had hoped it would be.

But ‘good SEO’ may cost you a price – usually quoted up front; but delivers more than you anticipated:

  • Better brand recognition
  • More professional online presences (websites, social media pages, online storefronts)
  • Higher online domain value (peer respect, likes, admiration, followings, 5-star ratings)

So, while many clients, who work with professional SEO service providers, expect to just cut a check or pay an online bill as the cost of SEO services received, they’re presently surprised at the amount of value that cost delivers. The caveat here, however, is that you work with a seasoned, professional SEO service provider.

Finding SEO Value

If you ask one of Nevada’s top SEO experts, Webby Award-winning Sandy Rowley, how much does SEO cost, the Reno-based entrepreneur and owner of Reno Web Designer will quote you a price. However, the team bases that cost estimate on an assessment of the clients’ needs, rather than the opportunity to “up sell”. To demonstrate the SEO value they bring to a client engagement, the digital marketing experts even offer a FREE client consultation – no obligations. No charge.

Not surprisingly, because Sandy and her team have been delivering true SEO value to clients since 1999, their repeat clients no longer ask: How much does SEO cost? Instead, they’re always focused on the true value that SEO delivers to their businesses.

Reno SEO Deals

Outrank your competitors in Reno and beyond…

 

Google SEO Guaranteed!

Our Local SEO is your ticket to more sales.

Reno SEO

How to find the Top SEO Companies in the Reno Nevada?

(How to get my website to the top of Google with SEO?)

If you do a quick search in Google for “Reno SEO Expert”, you will see a handful of PPC ads at the top of the search results. 98% of those companies are not located in the Reno Nevada area.

If you scroll down to the Google Maps area, you will likely find local SEO companies.

And…if you scroll down below the Google Maps section, you will see 2 or 3 actual Reno SEO companies.

With that being said, most of the SEO companies that rank on the first page of Google for “SEO Experts” or related terms, beneath the maps area, are in fact, NOT located in Reno.

In our list below, we break down the top digital marketing experts and their true locations for you.

This data was pulled from SEM Rush and other keyword research tools available online.

1. Reno SEO, Marketing & Web Design – Sandy Rowley, leading SEO expert located in Reno Nevada holds her spot as the top SEO in Nevada, five years and running. Her SEO company is located in downtown Reno Nevada. Renowebdesigner.com

2. SEO – A top contender in the space, hovers over some top SEO positions throughout the month. acuteseo.com

3. Reno SEO – An off shoot company of a local digital marketing expert, (not to be named) is looking to outrank these top positions. Possible black hat practices being deployed.

3.  – The companies listed on this directory are paying to be listed as a top SEO. So technically, that does not count as being a good SEO, but we listed this paid directory site simply because they are ranking on the first page of Google for the term. This shows that the Clutch companies SEO team is actually pretty decent at SEO and not neccessarly that the companies listed in this directory are good at SEO. https://clutch.co/seo-firms/reno
clutch.co

4. – This company is based out of another state, but did a good job at ranking for this competitive term. Not Local company.

5. Up City – Yet, another paid directory, looking to use thier SEO savvy to help rank their paying customers within their directory. Again, the SEO companies listed on this paid site, are not neccessarily a good choice for SEO as they either paid to be listed, or simply added their website to the free section of this site.
upcity.com

6. Reno SEO-
renotahoeseo.com These guys have been battling for the top spot for quite a while now. Not sure if they are actually still living in the Reno Nv area, but they have some skills. This is not 100% guarantee that any of the companies listed on this page are a good fit for your needs, simply a list of companies that are working for the top spot in Reno.

7. – This company is possibly located in another country, per our research. They are at the bottom of page one for SEO related terms. These spots are highly volatile and usually fall off page 1 within a few weeks.

8. –  Another company, not actually located in the Reno area, but is working to position their website as a local business.

9. Bright Local SEO –
Another paid directory for SEO’s. SEO is about ranking a website for relevant keywords that are searched in Google and other search engines. Paying to list your site as the top SEO company in Reno, does not count as SEO. That is simply buying ad space. Bright Local is a top SEO services company located outside of the Reno area. Again, thier SEO team is great at SEO. The companies that paid to be listed on thier directory, maybe not so much.

10. –  Props to this guy. He is at the bottom of page 1 in Google, but his last post on his Facebook page was back over 3 years ago. These types of SEO tactics work temporarily then drop off again to the page 2 or 3 of Google. Not sure if this SEO expert is still located in our area.

How to find a trustworthy SEO company in Reno?

A simple strategy you can use to find a good SEO expert in your area is to do the following:

1. Do a simple keyword search in Google for “Reno SEO”
2. Look at the SERPS or search results that are the top 5 positions in Google.
3. Look at the top 3 results in the local Reno map section.
4. Sort by best reviews.
5. Scroll to see what companies have the best reviews and rank high in Google for the SEO term.

After you have found a list of local Reno SEO companies with good reviews, do the following:

1. Fill out their websites contact form requesting more information. How long does it take for the SEO company to respond?
2. Call the SEO expert and see if they answer the phone or does it go straight to voicemail. (Some of the SEO companies in this list are moonlighting as an SEO and have day jobs.)
3. If the SEO person answers the phone, are they friendly? Are they helpful? How knowledgable are they on the subject?

SEO Tip

Never hire an SEO company or expert based on whether they are “affordable” or not. You get what you pay for. If your company is looking to rank for keywords that will generate your business thousands of dollars a month, why would anyone not just do your business on thier own and make more than the measley $500 a month it would take to rank for those keywords?

How much does SEO cost?

A solid SEO campaign for local Reno keywords is $800 – $8500 per month is the average. This is a reasonable investment for the return a business will have with a reputable SEO service.

SEO is a digital marketing service that takes consistancy and time. It is not a one and done service. Don’t let any companies convince you otherwise.

I am available Monday – Saturday, 8am to 8pm PST. Feel free to email or call with questions. Sandy Rowley and her team of SEO experts are on standby, availalbe to be your go to source for all things digital marketing.

Deal Name : Reno SEO Business Discount
Deal Description: Reno SEO business recieve $150 discount on SEO services. Must be located in Reno Nevada or surrounding cities in Northern Nevada.
Coupon Code: RenoSEO
Expiration Date : 12/1/2023

Why Choose Sandy Rowley and her rock star SEO Team in Reno?

WE HAVE RANKED MORE LOCAL BUSINESSES THAN ANY OTHER SEO IN RENO!

Partner with Nevada’s top SEO expert, Sandy Rowley and her team of battle born SEO experts.

100% SEO Rankings Price Guarantee

Our word is our promise. If we fail to rank your companies website within the first 6 months, we will continue your SEO for free until we do!

KEEP AN EYE ON YOUR COMPETITORS

We build into every SEO campaign, competitor analysis and monitoring on behalf of our clients. Your reputation, rankings and business goals are at the forefront of every marketing campaign we create and implement.

seo-reno

Guaranteed SEO Rankings

Local and Nation SEO Services

Located in Reno Nevada

#1 Choice For SEO Marketing in Reno

Why risk your companies success working with any other SEO company in Reno? Sandy and her team of marketers have a PROVEN track record of ranking hundreds of Reno area businesses at the top of Google searches. Our reviews speak for themselves. We are here to help your company grow.

“Working with Sandy and her team has been an absolute pleasure. She is down to earth, friendly and always there when I need her.”
Mark S.

Ask about our 100% SEO price guarantee.

Website Updates are included in every SEO package

Keep your companies website professionaly updated

Website updates are an important part of a good SEO campaing. Most website udpates are free with our SEO packages. Update simple text and images at no charge. Plugin updates and security patches are included as well. We are able to provide a complete digital marketing service for all Reno area businesses.

website-updates-reno

SEO DEALS FOR RENO AREA BUSINESSES

Estimated monthly investment. Each client will have a unique set of challenges and goals. Call for a firm SEO quote. Most SEO packages start at $1500 – $5000 per month.

SEO Best Reviews

Need some time to come up with a SEO budget?
Ask about our SEO Jump Start Program.
A one time SEO boost for new businesses. $1500 investment.

*National SEO Campaigns available. Call to learn more.

Invest in your companies future…

Secure SEO rankings now!

Success Stories

We have the best reviews in the state. Over 1285 five star reviews on Google, Facebook, Clutch, 3 Best Rated, Alignable, Yelp and other review sites.

marketing reno

Reno SEO, Marketing & Web Design is an invaluable tool for promoting local events in and around Reno. We saw fast results and were able to reach portions of the population that wouldn’t have been available to us otherwise. Sandy is a passionate, knowledgeable professional with so many wonderful tools at her disposal. I’m so grateful to her for her time and attention.
Danny Sierra

Event Promotion , Patagonia Outlet

marketing reno
Every day here at TAP agency Consulting and PR, I need teammates that enjoy what they do, and who are experts at communication and driving projects forward. Sandy Rowley is a wonderfully intelligent person, who works diligently to provide her colleagues and clients with unparalleled insight and professionalism. I look forward to working with Sandy on each project. It is my pleasure to continue to refer Sandy and Reno SEO, Marketing & Web Design to my agency’s valued clients. Learn more how TAP Agency Helps Leading Grass Roots Celebrities Sky Rocket their reach.
Alisha The Explorer

PR Goddess, TAP Agency Consulting & PR

marketing reno
Key value-add skills in a web designer:

1) listens to understand what you are trying to communicate and then provides expertise to compose and enhance your collection of visual content in an attractive, compelling and easy-to navigate way.

2) follow through, follow-up, taking time to train you on how to update and edit.

3) coaching on how to best position and accelerate your web site objectives.
Jacquie Chandler

CEO, SustainTahoe.org

marketing reno
Happy to say Sandy knows her stuff. Her market knowledge, strategic insight and her ability to apply these broadly across sectors 21st century style was surprising and pleasing. She is my primary marketing resource.
Carole Bucher

Feldenkrais Method, Extra Space

marketing reno
Since working with RWD my web sales increased 500 percent.
Larry Green

Founder & CEO, EEZ Keeper

marketing reno
CharitySmith has seen an immediate increase in new due to our site redesign. Sandy found a great balance of professionalism while maintaining a warm aesthetic!
Brenda Zimmerman

Executive Director, CharitySmith.org

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!

EVOLVE AGENCY RENO

EVOLVE
OR DIE

DIGITAL PR, SEO, WEB, SOCIAL…the future is here. are you in?

VIEW PORTFOLIO

BUILT ON 23 YEARS OF BLOOD, SWEAT AND TEARS.

reputation = trust… we have SECURED this currency in Northern Nevada for 3 years and running. Sandy Rowley, our fearless leader, has brought all of her 23 years experience exploding brands for record companies, celebrities and upper crust of digital society…sharing with the next generation of explosive growth in digital.

best-ad-agencies-in-reno

Making an Impact Across the Globe

SEO & PR…yeah yeah yeah…

We have awards. but really, who cares? We want to prove our WORTH as your DIGITAL AGENCY. Give us a month, we will give you the WORLD.

DIGITAL Marketing
Leader 23 Years In a Row

Rowley has spent the better part of her adult life, creating digital marketing campaigns, web designs, logos, SEO, social marketing and PR for her clients. She LIVES for digital marketing and it shows.

Digital art services provided by some of the industries leading graphic designers. See a sample of some of our leading designers Libby Bryant, Zeka, Steph Mathena, Sandy Rowley….and other talented artists…who inspire us to EVOLVE.

Personal Service and A Smooth Process

Each client is considered part of the EVOLVE AGENCY family. Your wins are our wins… we are here to see you grow.

logo design reno

DIGITAL POWER HOUSE

We work hard to break through the noise for our clients every day. YOUR success matters to our bottom line.

  • Voted TOP SEO agency in Nevada 23 years in a row.
  • Webby Award Winning Web and Graphic Designers.
  • Open 12 hours a day, 6 days a week for our clients.
  • We demand authenticity and results with every campaign.
EVOLVE-OR-DIE-AGENCY-IN-RENO

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