Marketing budgets can be a bit tricky. We have put together an easy marketing calculator for you to use. Enter your monthly sales and an estimate of how much of those sales were generated from your website. You will have a close budget range to start your digital marketing plan.
[custom_marketing_calculator hourRateSEO=150 minimumSEOBudget=1500 ]
Need more information? Call or text Sandy at 775-870-0488.
Top SEO and Digital marketing strategist, Sandy Rowley, continues to lead the way in Northern Nevada for those looking to rank their websites high in search engines.
“She is candid, funny and really knows her stuff.” Brittney S. Hi Line Travels
“With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, phone calls and most importantly dollars to our bottom line. If you are looking to do the same for your business the only option is Reno SEO, Marketing & Design.”
Greg Enholm
Winner of two honorary Webby Awards, Rowley brings more than digital marketing expertise to the table, she is a world wide acclaimed website designer with clients like Patti LaBelle, David Wolfe and Gwen Stefani just to name a few.
Schedule a free 15 minute phone consultation with Sandy Rowley, leading digital marketing pro by calling 775-870-0488.
A real SEO expert, Sandy Rowley, goes above and beyond what your typical ad or advertising agency will do for most clients. Traditional marketers are late to the online marketing game. Most of them outsource their SEO because they are lacking in those skill sets. SEO strategy is a skill that takes years to master.
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Simple formula to determine ideal marketing budget online.
What is your desired increase in revenue for the next 12 months?
$500,000.
What does it cost to acquire one customer?
Most companies spend anywhere from $25 – $300 per customer.
Take your revenue goes and divide by cost to acquire one customer. This will be your marketing budget.
Or another, easier way to determine the best marketing budget is to do the following:
10% Percent of Gross Revenue is a good starting point for a marketing budget for most companies.
Every business needs to think about their marketing efforts. There are many things businesses can do to ensure the success of their marketing plans such as SEO, paid advertising, social media, and more.
But before business can put any of these things to work, they need a clear digital marketing plan.
In this article, we will show you how to get yours in motion. Let’s get started.
RSVP for our Reno Nv Marketing Workshop here: TBD. Follow us on Meetup to see our next marketing support groups, networking events and live digital marketing workshops.
Before you begin your marketing strategy, you need to identify who your audience is. Different audiences respond better to certain tactics, so a marketing strategy is not one size fits all.
Both need to work hand in hand to determine what your target audience will respond better to.
For example, if your audience is women in their 20s and 30s, your campaign should include more social media tactics. On the other hand, if your audience is men in their 60s and up, you wouldn’t focus all your efforts on social media.
After you’ve identified who you want to target, it’s time to set clear objectives.
Answer the question, what do you want your marketing strategy to achieve? In order to effectively answer the question, you need to have a defined mission and objectives.
You need always to measure the effectiveness of your marketing strategy. How can this be possible?
It can be done by choosing monitoring tools and keeping a close eye on them.
For example, at the beginning of your strategy, you might want to set KPI’s and measure their effectiveness.
Whatever other tools you should measure the effectiveness of your strategy, you need to ensure you keep an eye on it.
Unless your business is brand new, chances are you’ve created a marketing strategy before.
And while you might be tempted to carry on some of the tactics that worked for you before, you must also learn from your past mistakes.
Knowing the previous failures of your marketing strategy will help you identify what not to do in the future.
The more information you make, the more successful your new strategy will be.
This one is one of the most important tips to keep in mind. When coming up with a marketing plan, you need to always stick to your budget.
If you’re going to outsource to a marketing agency, make sure you discuss the budgets in the early meetings.
Determine how much you want to spend on paid promotion such as banners and pay per click.
Finally, while it’s important you make a plan from the beginning, allow for some flexibility.
If something doesn’t seem to be working out, go ahead and change it.
Now that you know more about creating a digital marketing plan, you can get started and give it a try.
Remember to identify your audience, set a budget, and make a plan.
If you enjoyed these tips and would like to learn more about marketing tips, visit the marketing section of our blog.
