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Who is the best SEO expert in Reno?

Who is the best SEO expert in Reno?

Sep 25, 2018 | Who is the best SEO expert

Who is the best digital marketing expert in Reno as well as Nevada?

Sandy Rowley is the best SEO Expert in Nevada

Top SEO and Digital marketing strategist, Sandy Rowley, continues to lead the way in Northern Nevada for those looking to rank their websites high in search engines.

Her down to earth attitude has won the hearts of many local Reno businesses as well as world renowned brands.

“She is candid, funny and really knows her stuff.” Brittney S. Hi Line Travels

“With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, phone calls and most importantly dollars to our bottom line. If you are looking to do the same for your business the only option is Reno SEO, Marketing & Design.”

Greg Enholm

best seo expert

Winner of two honorary Webby Awards, Rowley brings more than digital marketing expertise to the table, she is a world wide acclaimed website designer with clients like Patti LaBelle, David Wolfe and Gwen Stefani just to name a few.

Although she has helped some of the worlds leading brands, her love is to help small businesses, like herself, out rank the big guys.

“A true SEO expert will be able to prove their skills early on. If you have any doubts whether your SEO expert is actually helping your company rank well in Google, then you have a problem.” Sandy Rowley Voted Best SEO Expert

Schedule a free 15 minute phone consultation with Sandy Rowley, leading digital marketing pro by calling 775-870-0488.

A real SEO expert, Sandy Rowley, goes above and beyond what your typical ad or advertising agency will do for most clients. Traditional marketers are late to the online marketing game. Most of them outsource their SEO because they are lacking in those skill sets. SEO strategy is a skill that takes years to master.

Most of her SEO clients come from Google search, social media and referrals. Usually a company will hire the largest or most well known ad agency in town, trusting that this old school marketing agency also understands technical SEO. The shocker comes many months later and after spending thousands of dollars for nothing.

the best seo expert in reno

View verified 5 star reviews on Sandy Rowley and her SEO services on Google.com here.

Reno Marketing Calculator

Sep 21, 2018 | Web Design

Simple formula to determine ideal marketing budget online.

What is your desired increase in revenue for the next 12 months?

$500,000.

What does it cost to acquire one customer?

Most companies spend anywhere from $25 – $300 per customer.

Take your revenue goes and divide by cost to acquire one customer. This will be your marketing budget.

Or another, easier way to determine the best marketing budget is to do the following:

10% Percent of Gross Revenue is a good starting point for a marketing budget for most companies.

How to Create a Killer Digital Marketing Plan for Your Business

How to Create a Killer Digital Marketing Plan for Your Business

Sep 16, 2018 | Digital Marketing

digital marketing plan reno

Every business needs to think about their marketing efforts. There are many things businesses can do to ensure the success of their marketing plans such as SEO, paid advertising, social media, and more.

But before business can put any of these things to work, they need a clear digital marketing plan.

In this article, we will show you how to get yours in motion. Let’s get started.

reno marketing

RSVP for our Reno Nv Marketing Workshop here: TBD. Follow us on Meetup to see our next marketing support groups, networking events and live digital marketing workshops.

Know Your Audience

Before you begin your marketing strategy, you need to identify who your audience is. Different audiences respond better to certain tactics, so a marketing strategy is not one size fits all.

Both need to work hand in hand to determine what your target audience will respond better to.

For example, if your audience is women in their 20s and 30s, your campaign should include more social media tactics. On the other hand, if your audience is men in their 60s and up, you wouldn’t focus all your efforts on social media.

Set a Clear Objective

After you’ve identified who you want to target, it’s time to set clear objectives.

Answer the question, what do you want your marketing strategy to achieve? In order to effectively answer the question, you need to have a defined mission and objectives.

Measure the Effectiveness of Your Plan

You need always to measure the effectiveness of your marketing strategy. How can this be possible?

It can be done by choosing monitoring tools and keeping a close eye on them.

For example, at the beginning of your strategy, you might want to set KPI’s and measure their effectiveness.

Whatever other tools you should measure the effectiveness of your strategy, you need to ensure you keep an eye on it.

Learn From the Past Mistakes

Unless your business is brand new, chances are you’ve created a marketing strategy before.

And while you might be tempted to carry on some of the tactics that worked for you before, you must also learn from your past mistakes.

Knowing the previous failures of your marketing strategy will help you identify what not to do in the future.

The more information you make, the more successful your new strategy will be.

Set a Budget

This one is one of the most important tips to keep in mind. When coming up with a marketing plan, you need to always stick to your budget.

If you’re going to outsource to a marketing agency, make sure you discuss the budgets in the early meetings.

Determine how much you want to spend on paid promotion such as banners and pay per click.

Make a Plan but Allow for Detours

Finally, while it’s important you make a plan from the beginning, allow for some flexibility.

If something doesn’t seem to be working out, go ahead and change it.

Create a Digital Marketing Plan: The Bottom Line

Now that you know more about creating a digital marketing plan, you can get started and give it a try.

Remember to identify your audience, set a budget, and make a plan.

If you enjoyed these tips and would like to learn more about marketing tips, visit the marketing section of our blog.

5 Essential HTML Text Codes for Boosting Your Website’s SEO

5 Essential HTML Text Codes for Boosting Your Website’s SEO

Sep 12, 2018 | HTML

Did you know that 93% of website visits begin in a search engine? Organic results get 70% of the clicks too. If you want a piece of that pie you better make sure your website shows up and performs well.

How?

Optimize your website with HTML text codes that the search engines love. Keep reading to learn the best SEO code to use.

HTML Text Codes: The Page Head

Meta tags are in the section of your websites HTML code. Google reads both HTML and XHTML meta tags.

They inform search engines and users what to expect from your page. But keep in mind, Google ignores tags that it doesn’t understand.

Here are the meta tags you should make sure are in every page’s HTML code.

Title Tag:

The title tag is one of the most important HTML codes for increasing your visits. The title tag shows up as the main title for your page in search engine listings and on social media shares. It’s your page’s first impression; make it count!

You should include the keywords that you’re targeting with that page in the title. Get creative with this so that it also draws the searcher in and nudges them to click it. Knowing a little psychology helps with writing title tags that work hard for your business.

Keep your title tag around 50 to 60 characters because any more than that will truncate in Google. You’ll also want every title tag to be unique.

Meta Description:

The meta description tag contains the content that’s shown in the snippet on search engine results. Keep your description to 150 to 160 characters, about two sentences. Include your target keyword again.

A well-crafted description should let consumers know that your content can answer their question. Matching search intent will get you higher click-through rates and lower your bounce rates.

Speaking of bounce rates, keep them low by making sure that your page content delivers what you’re promising in the title and description.

Content Header Tags:

People often confuse the terms that refer to the main title of a piece of content with the head tag that appears in HTML code. It’s not hard to understand why, since they’re both called header tags.

However, the H1 tag here refers to the bold, enlarged title at the top of a page containing content underneath. There is also H2 tags, H3 tags, and so on. Each descending tag ranks as less important and appears a bit smaller.

Content header tags provide visual organization of content and increase usability. Google factors usability into rankings. H1 tags also signal to search engines the most important piece of information on a page.

Image Tags:

Describe what your image is with image tags. They’re an important indicator for screen readers, increasing your accessibility factor in search engine rankings. They also help image spiders learn what the image is.

If you’d like your graphics to rank in image results, include the alt and title tag in your HTML code. Use your relevant keyword in the image tags, as well as in the image name.

Avoiding Duplicate Content:<rel=”canonical”></rel=”canonical”>

If you have pages that are similar in content, set one of them as the preferred version with a canonical tag. Doing so avoids a potential duplicate content penalty with the search engines.

A canonical URL is also used to consolidate page ranking for websites that syndicate their content.

What’s Next?

Get started going through your code page-by-page and applying the HTML text codes above. Keep track of your changes and ranking results so you can see what’s working.

If this all seems overwhelming and you’d like some expert help with it, contact us for a free SEO audit.