How to rank your website in Google

How to rank your website in Google

Google is the top search engine in the world. With millions of searches happening each hour across the globe, how are you to get your companies website in front of as many searchers as possible?

SEO or search engine optimization is constantly evolving. Google updates twice a day on average. They are updating their algorithm and website to keep them as the top search engine. With those many changes, comes great opportunity for small and large businesses to reach the growing numbers of website searchers in Google.com.

Ranking a page from your website high in search results is the ultimate goal of most SEO companies, but we take it a step further and secure top sections of the first page of this popular search engine with SERP elements that have been proven to gain the most views online.

 Some SERP elements include:

source: https://contentmarketinginstitute.com/2018/01/seo-marketing-strategy/

  • AdWords – up to four at the top with optional extensions can make each ad deeper
  • Knowledge Graph – boxes that include data ranging from companies to celebrities on the right of search results page
  • Sitelinks – multiple links to subpages within the website result visible below the primary website
  • Local packs – several local listings appear together (often under a map marking the location of each one)
  • Carousel listings – interactive visual display of results for things like movies, songs, and restaurants
  • Reviews with star ratings (make some organic results deeper)
  • Image packs – often a single row of images appearing on the results page
  • Video
  • In-depth articles
  • Twitter content

Most of our SEO clients rank #1 for their most profitable keywords. They also rank multiple times on the first page of Google using the above strategies, gaining most of eye balls or views within a Google search result.

Contact Sandy Rowley today to learn how she can help your company gain the lion share of views for your keywords today. Call 775-870-0488.

Reno SEO Expert

Voted best SEO expert, Sandy Rowley is a leading small business SEO coach and mentor.

What is SEO?

What is SEO?

What is SEO and how can it help grow my business?

SEO stands for search engine optimization. What is a search engine? Google, Yahoo, Bing and other online databases allow users to search to find products and services, usually for free. (Learn more about my SEO coaching sessions here.)

See the example below. If you go to Google and search for ‘Reno Marketing’ you will see a list of marketing companies in our local area. Our company, ranks at the top of the search results, on the first page for this popular keyword. This is a perfect example of what SEO is and how it can help grow your business. Most Google searchers are either in research mode or they are ready to buy. No need to spend tens of thousands of dollars a month on billboard, radio or newspaper that targets everyone. Only spend a fraction of the cost with SEO or other digital marketing strategies to reach your best customers online.

Reno Digital Marketing

Google is by far the most popular search engine being used today.

Your business and/or charity needs to do SEO or search engine optimization in order to position your website within these online databases and / or search engines.

How do you do SEO?

There are over 200 items that need to be considered when optimization your website for the top search engines. Some of the most important website ranking factors are:

  1. Is your website mobile ready?
  2. Do you have useful and relevant content on your website?
  3. How fast does your website load?
  4. Join our free local marketing group on Meetup.com by clicking here.

Google is always improving their search engine algorithms in order to weed out any websites that could be malicious, slow loading, poor content or just overall a bad user experience for their millions of searchers.

Reno Marketing

Sign up for our next free marketing workshop in Reno here.

Join us each month as local SEO Marketing Expert, Sandy Rowley, shares simple yet effective digital marketing strategies that help grow your business online.

Shopify, an online e commerce platform, shares more information on SEO and how this digital marketing strategy can help increase sales for online stores.

SEO is one of the most easiest ways to reach customers who are ready to buy online. Social media marketing is great for branding and awareness, but it has a longer period of time needed in order to close a sale.  PPC or pay-per-click marketing has a shorter life cycle, but could be used to raise brand awareness and trust over time as well as position your company high in Google search.

 

What Does Mobile Friendly Mean and Why Does it Matter for Your Business Website?

What Does Mobile Friendly Mean and Why Does it Matter for Your Business Website?

Do people really use computers anymore?

It seems that all we ever do is browse the internet on our smartphones and tablets.

As people increasingly access the internet through mobile devices, websites have to adapt to keep up with the changes in behavior.

That’s why you need to make sure you optimize your website as a mobile-friendly website. But what does mobile friendly mean? Let’s go!

What Does Mobile Friendly Mean?

A mobile-friendly website is simply a website that displays correctly on any mobile device. It also features the following:

  • Fast-loading speed
  • Easy-to-read
  • Easy-to-navigate
  • Does not require Flash

It’s really important that you make sure your website is mobile friendly. Let’s check out why this matters so much.

1. Increased Mobile Use

Did you know that the number of Google searches via a mobile device has now overtaken searches on desktop computers?

Around 77 percent of Americans report having a smartphone. Furthermore, the average American spends over 5 hours every day on their smartphone. That’s a lot of browsing the internet on mobile devices.

If your website cannot be accessed easily via a mobile device, you’re almost certainly going to lose traffic and sales to your competition.

2. SEO-Optimization

Since 2015, Google boosted mobile-friendly websites and penalized websites that aren’t responsive to mobile use. That’s why you need to make sure your website is SEO optimized.

If you don’t think your ranking on Google matters, you should seriously consider. Over three-quarters of searches on the internet are on Google. If you’re not on Google, you’re potentially missing out on a high number of customers.

However, it also matters how highly you’re ranked on Google. While 33 percent of traffic comes from the top spot on Google search rankings, around 92 percent of traffic is generated from the first page.

3. Get Ahead of the Competition

Despite the multiple benefits of optimizing your website for mobile devices, around 60 percent of websites are still not mobile friendly.

You can get ahead of the competition by preparing your website for the future of mobile-friendly websites.

4. People Want Mobile Friendly Websites

You would be mistaken if you thought that mobile device users are simply the same as desktop computer users. The two groups behave completely different.

Almost 75 percent of users want to be able to access mobile-friendly websites. That means when you design your website and produce content, make sure that it’s easy to access with a smartphone or tablet.

5. Mobile Users Spend Money

It’s really common for people to browse products and services on their mobile device before switching to a desktop computer.

However, the number of people shopping on a mobile device is on the rise. Plus, not all mobile device users are the same either. Tablet users are more likely to spend money than smartphone users.

But unless you have a mobile friendly website, they’re not buying anything.

Why You Need a Mobile Friendly Website

Now you know the answer to what does mobile friendly mean and why it’s important, you can prepare for the mobile future.

As mobile device use continues to increase, you can’t afford to ignore the need to adapt your website.

If you’re looking for a new website design, get in touch with us today!

Fractional CMO

Fractional CMO

fractional CMO

 

Facing vexing growth challenges that seem particularly complex? Need a strategic marketing heavy-hitter but don’t think you can afford one?  Or can’t fathom how you might find one?

About Chief Outsiders

Chief Outsiders was formed in 2009 buy a group of ex-CMOs (not consultants) who shared a belief that their C-level experience in Fortune-1000 companies would be of immense value to small-to-medium sized companies if only they could package their “experience” and “know-how” in an affordable, low-risk manner.

This led to the formation of Chief Outsiders offering fractional CMO services to companies throughout the country (and beyond).  Today, it has over 65 CMO’s available with hands-on experience in all verticals you can imagine.

Every engagement Chief Outsiders takes on is built on a premise that every client and every situation is unique.  While our immense experience always guides us in finding solutions to client problems, we do not bring cookie-cutter solutions to any problem.  If there were such cookie-cutter solutions, you could perhaps buy them on Amazon.

A Fractional CMO that Helps Businesses Scale Online

In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative strategies to scale their online presence and achieve sustainable growth. Enter Sandy Rowley, a renowned fractional CMO who has been making waves in the digital marketing arena. With over 29 years of experience as an SEO expert and web designer, Sandy has a proven track record of helping businesses achieve exceptional results. Here’s how Sandy Rowley is transforming the digital marketing world and helping businesses scale online.

What is a Fractional CMO?

A fractional CMO (Chief Marketing Officer) is an experienced marketing executive who works with multiple companies on a part-time or project basis. This approach allows businesses to leverage top-tier marketing expertise without the cost of a full-time CMO. Fractional CMOs like Sandy Rowley bring strategic vision, leadership, and hands-on experience to the table, helping businesses develop and execute effective marketing strategies.

Expertise in SEO and Web Design

Sandy Rowley’s journey in digital marketing began with her passion for SEO and web design. Over the years, she has honed her skills, staying ahead of the curve with the latest trends and technologies. Her expertise in SEO ensures that businesses can achieve higher search engine rankings, drive organic traffic, and improve their online visibility. Sandy’s web design skills complement her SEO strategies, creating websites that are not only visually appealing but also optimized for search engines.

Tailored Marketing Strategies

One of the key benefits of working with Sandy Rowley as a fractional CMO is her ability to create tailored marketing strategies. Sandy understands that every business is unique, with its own set of challenges and goals. She takes the time to understand each client’s needs and crafts customized marketing plans that align with their objectives. Whether it’s enhancing brand awareness, generating leads, or increasing sales, Sandy’s strategies are designed to deliver measurable results.

Data-Driven Decision Making

In the digital age, data is king. Sandy Rowley leverages data-driven decision making to optimize marketing campaigns and drive business growth. By analyzing key performance indicators (KPIs) and using advanced analytics tools, Sandy can identify what works and what doesn’t. This approach allows her to continuously refine and improve marketing strategies, ensuring maximum ROI for her clients.

Focus on Long-Term Success

Unlike some marketers who focus on short-term gains, Sandy Rowley is committed to long-term success. She believes in building sustainable marketing strategies that deliver lasting results. Sandy works closely with her clients to develop a deep understanding of their business and industry, enabling her to create strategies that drive growth over the long haul. Her focus on sustainability ensures that businesses can continue to thrive in the competitive online marketplace.

Empowering Businesses to Take Control

Sandy Rowley is not just a marketer; she is a mentor and educator. She empowers businesses to take control of their digital marketing efforts by providing training and guidance. Sandy’s hands-on approach ensures that her clients are equipped with the knowledge and skills they need to succeed. Whether it’s understanding the basics of SEO, mastering social media marketing, or navigating the complexities of online advertising, Sandy is there to support her clients every step of the way.

Proven Track Record of Success

Sandy Rowley’s success stories speak for themselves. Over the years, she has helped numerous businesses achieve significant growth and reach new heights. From small local businesses to large enterprises, Sandy’s clients have experienced increased online visibility, higher engagement, and improved conversion rates. Her ability to deliver tangible results has earned her a reputation as one of the top fractional CMOs in the industry.

Conclusion

In a world where digital marketing is constantly evolving, having a seasoned expert like Sandy Rowley on your side can make all the difference. As a fractional CMO, Sandy brings a wealth of experience, strategic vision, and a commitment to long-term success. Her expertise in SEO, web design, and data-driven decision making empowers businesses to scale online and achieve their goals. If you’re looking to take your business to the next level, Sandy Rowley is the fractional CMO you need.