SEO Expert offering SEO audits to help with online marketing strategies. Starting at $499 – $15k.

Sandy Rowley is the leading SEO expert in Nevada since 1999.

Rowley provides custom web design, SEO marketing, PPC marketing and social media marketing to hundreds of Reno and Nevada area business owners.

She also provides services to businesses around the country.

The Ultimate Guide to SEO Marketing and the Best Ways to Boost Your Website Traffic

Introduction: What is SEO and Why Should You Invest in it?

keywords: Search Engine Optimization, SEO techniques, what is seo marketing, benefits of seo

How can you use Content Marketing to Get More Organic Traffic from Google?

keywords: content marketing for seo, how does content marketing for seo work, content for seo purposes

How to Use Keyword Research to Optimize Your Campaigns with Specific Keywords?

keywords: keyword research tactics, keyword research strategy

What are some best strategies that work for growing your successful blog & websites?

keywords: blog growth strategies, growing your site’s traffic

Conclusion: Stop Wasting Time on Vanity Metrics and Start Using these Strategies To Grow Your Business

 

 

Winnemucca SEO Services.

Conducting a technical SEO audit is a meticulous process that involves assessing various aspects of a website to ensure its optimum performance in search engine rankings. Here is a structured list of actions to undertake:

1. Crawl the Website
1.1 Use SEO Crawling Tools (like Screaming Frog, SEMrush, or Ahrefs)
1.2 Identify and Fix Broken Links
1.3 Detect and Eliminate Duplicate Content
1.4 Analyze URL Structures

2. Analyze On-Page SEO
2.1 Optimize Title Tags
2.2 Enhance Meta Descriptions
2.3 Check Header Tags (H1, H2, etc.)
2.4 Audit Image Alt Attributes
2.5 Analyze Content Quality and Relevancy

3. Review Site Structure
3.1 Evaluate Site Navigation
3.2 Ensure a Logical Hierarchical Structure
3.3 Optimize URL Structures
3.4 Develop a Well-Structured XML Sitemap

4. Mobile Optimization
4.1 Test Site’s Mobile-Friendliness
4.2 Check for Mobile Usability Issues
4.3 Optimize for Mobile Page Speed

5. Speed and Performance Optimization
5.1 Test Site Load Time
5.2 Optimize Images for Web
5.3 Minimize Code (CSS, JavaScript)
5.4 Leverage Browser Caching
5.5 Enable Gzip Compression

6. Check Indexing Status
6.1 Use Google Search Console to Check Index Status
6.2 Identify and Fix Indexing Issues
6.3 Review and Optimize Robots.txt
6.4 Implement Canonical Tags to Prevent Duplicate Content Indexing

7. Audit Internal and External Links
7.1 Review Internal Linking Structure
7.2 Identify and Remove/Replace Broken Links
7.3 Analyze and Optimize Anchor Text Distribution

8. Technical Analysis
8.1 Ensure Secure Connection (HTTPS)
8.2 Check for XML Sitemap and Robots.txt Files
8.3 Configure 301 Redirects for URL Changes
8.4 Check for 4XX and 5XX Error Pages

9. Local SEO Check
9.1 Verify Google My Business Listing
9.2 Check NAP (Name, Address, Phone Number) Consistency
9.3 Encourage and Manage Customer Reviews

10. Schema Markup
10.1 Implement Schema Markup for SEO
10.2 Test Structured Data Using Google’s Testing Tool
10.3 Optimize for Featured Snippets

11. Social Media Integration
11.1 Check Social Media Integration
11.2 Ensure Consistent Branding Across Platforms
11.3 Implement Social Sharing Options

12. Competitor Analysis
12.1 Analyze Competitor’s SEO Strategies
12.2 Identify Opportunities and Gaps
12.3 Develop Strategies Based on Competitor Analysis

13. Reporting and Documentation
13.1 Document Findings and Recommendations
13.2 Develop an SEO Action Plan
13.3 Monitor Performance and Make Necessary Adjustments

14. User Experience (UX) Evaluation
14.1 Conduct User Experience Analysis
14.2 Optimize Website Design for Enhanced User Engagement
14.3 Implement A/B Testing to Improve Conversion Rates

By following this comprehensive list of actions, you can conduct a thorough technical SEO audit that will help you identify areas of improvement and pave the way for enhanced site performance and rankings. Remember to continuously monitor the site’s performance and make adjustments as necessary to maintain optimal results.

Here is a curated list of SEO tools that can aid you in each aspect of the SEO audit mentioned:

1. Website Crawling and Analysis
Screaming Frog SEO Spider: For website crawling and finding broken links, duplicate content, and analyzing page titles and meta data.
Sitebulb: A visual tool for auditing website architecture and internal linking.
DeepCrawl: Allows you to monitor your website’s technical health and performance.
2. On-Page SEO Analysis
SEMrush: An extensive tool that can analyze on-page SEO elements, site speed, and offers keyword research features.
Moz Pro: Offers a range of tools including keyword research, link analysis, and on-page optimization.
Yoast SEO: A popular WordPress plugin for on-site SEO optimization including meta tags, sitemaps, and content analysis.
3. Site Speed and Performance
Google PageSpeed Insights: Provides insights into webpage performance on both mobile and desktop devices.
GTmetrix: Analyzes the speed performance of a website and offers recommendations for improvement.
Pingdom: A tool to monitor website speed and uptime.
4. Mobile Optimization
Google’s Mobile-Friendly Test: Tests how easily a visitor can use your page on a mobile device.
BrowserStack: Allows for testing the mobile responsiveness of websites across multiple devices and browsers.
5. Indexing and Sitemap Tools
Google Search Console: Essential for monitoring website performance, indexing status, and identifying issues.
Bing Webmaster Tools: Similar to Google Search Console but for Bing search engine.
XML-Sitemaps.com: A tool for creating XML sitemaps.
6. Link Analysis
Ahrefs: Offers tools for link analysis, keyword research, and competitor analysis.
Majestic: Specializes in backlink analysis and domain authority checking.
BuzzSumo: Useful for content research and tracking backlinks.
7. Local SEO
Moz Local: Helps with local SEO by optimizing local business listings.
Whitespark: Provides tools for local SEO including citation finder and local rank tracker.
8. Structured Data and Schema Markup
Google’s Structured Data Testing Tool: For testing and validating schema markup.
Schema Markup Validator: A new tool to validate schema markup, replacing Google’s old tool.
Merkle’s Schema Markup Generator: A tool for creating various types of schema markup.
9. User Experience (UX) Analysis
Hotjar: Offers heatmaps and user recordings to analyze user behavior on your website.
Crazy Egg: Provides tools for visualizing user activity and conducting A/B tests.
Optimizely: An experimentation platform to deliver personalized experiences and conduct A/B tests.
10. Social Media Integration
BuzzSumo: Useful for content research and tracking social shares and backlinks.
Sprout Social: A social media management tool with features for social listening and analytics.
11. Competitor Analysis
SpyFu: Allows you to research and download your competitors’ most profitable keywords.
SimilarWeb: Provides insights into website traffic and competitor analytics.
12. Reporting and Documentation
Google Analytics: Essential for tracking website traffic and user behavior.
Data Studio: A Google tool for creating customizable reports and dashboards.
Remember, each tool has its own set of unique features and capabilities, so it might be beneficial to use a combination of them to conduct a comprehensive SEO audit.

SEO-audit-report BY ahrefs

Let’s begin with the SEO best practices that you should employ before doing anything else.

Note that these things are unlikely to have a direct effect on rankings. They’re just the basics that every website owner should have in the bag.

1. Install Yoast SEO

Yoast SEO is a free SEO plugin for WordPress and a few other CMS’. It’s useful for creating sitemaps, optimizing meta tags, and much more.

In short, it makes the technical stuff less daunting.

If you’re not using WordPress or any other CMS’ supported by Yoast, then head over to Google and search for the best SEO plugin for your CMS.

2. Create a sitemap

Sitemaps tell search engines where to find the content on your site so they can easily crawl and index your pages.

Here’s what the sitemap looks like for our blog:

You can usually find yours at yourdomain.com/sitemap.xml.

How do you create one?

If you’re a WordPress user, use Yoast. If not, Google a generator for your CMS.

3. Create a robots.txt file

Robots.txt is a plain text file that tells search engines where they can and can’t go on your site.

It’s always good practice to have a robots.txt file, but if you need to prevent search engines from crawling pages or sections of your site, it’s a must.  For example, if you run an ecommerce store, you might not want them to crawl and index your cart page.

You can check if you already have a robots.txt file by going to yourdomain.com/robots.txt. If you see a plain text file, then you’re good to go. If you see anything else, search Google for “robots.txt generator” and create one.

Recommended reading: Robots.txt and SEO: Everything You Need to Know

4. Install Google Analytics

Google Analytics is a free tool from Google. It lets you see how many people visit your site and how they interact with it.

To install it, sign up and paste the supplied tracking code into your website.

Read this guide (or watch this video for non-WordPress users) if you’re unsure how to do that.

5. Set up Google Search Console

Google Search Console lets you track search performance and see which keywords you rank for.

It will also keep you in the loop about on-site improvements you can make.

Recommended reading: How to Use Google Analytics to Improve SEO Performance

Keyword research is perhaps the most crucial piece of the SEO puzzle.

After all, if you don’t know what keywords people are searching for, how can you optimize your content for search engines?

Follow these checklist items to get off on the right foot.