SEO Expert offering SEO audits to help with online marketing strategies. Starting at $499 – $15k.
Sandy Rowley is the leading SEO expert in Nevada since 1999.
Rowley provides custom web design, SEO marketing, PPC marketing and social media marketing to hundreds of Reno and Nevada area business owners.
She also provides services to businesses around the country.
The Ultimate Guide to SEO Marketing and the Best Ways to Boost Your Website Traffic
Introduction: What is SEO and Why Should You Invest in it?
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How can you use Content Marketing to Get More Organic Traffic from Google?
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How to Use Keyword Research to Optimize Your Campaigns with Specific Keywords?
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What are some best strategies that work for growing your successful blog & websites?
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Conclusion: Stop Wasting Time on Vanity Metrics and Start Using these Strategies To Grow Your Business
Winnemucca SEO Services.
Conducting a technical SEO audit is a meticulous process that involves assessing various aspects of a website to ensure its optimum performance in search engine rankings. Here is a structured list of actions to undertake:
1. Crawl the Website
1.1 Use SEO Crawling Tools (like Screaming Frog, SEMrush, or Ahrefs)
1.2 Identify and Fix Broken Links
1.3 Detect and Eliminate Duplicate Content
1.4 Analyze URL Structures
2. Analyze On-Page SEO
2.1 Optimize Title Tags
2.2 Enhance Meta Descriptions
2.3 Check Header Tags (H1, H2, etc.)
2.4 Audit Image Alt Attributes
2.5 Analyze Content Quality and Relevancy
3. Review Site Structure
3.1 Evaluate Site Navigation
3.2 Ensure a Logical Hierarchical Structure
3.3 Optimize URL Structures
3.4 Develop a Well-Structured XML Sitemap
4. Mobile Optimization
4.1 Test Site’s Mobile-Friendliness
4.2 Check for Mobile Usability Issues
4.3 Optimize for Mobile Page Speed
5. Speed and Performance Optimization
5.1 Test Site Load Time
5.2 Optimize Images for Web
5.4 Leverage Browser Caching
5.5 Enable Gzip Compression
6. Check Indexing Status
6.1 Use Google Search Console to Check Index Status
6.2 Identify and Fix Indexing Issues
6.3 Review and Optimize Robots.txt
6.4 Implement Canonical Tags to Prevent Duplicate Content Indexing
7. Audit Internal and External Links
7.1 Review Internal Linking Structure
7.2 Identify and Remove/Replace Broken Links
7.3 Analyze and Optimize Anchor Text Distribution
8. Technical Analysis
8.1 Ensure Secure Connection (HTTPS)
8.2 Check for XML Sitemap and Robots.txt Files
8.3 Configure 301 Redirects for URL Changes
8.4 Check for 4XX and 5XX Error Pages
9. Local SEO Check
9.1 Verify Google My Business Listing
9.2 Check NAP (Name, Address, Phone Number) Consistency
9.3 Encourage and Manage Customer Reviews
10. Schema Markup
10.1 Implement Schema Markup for SEO
10.2 Test Structured Data Using Google’s Testing Tool
10.3 Optimize for Featured Snippets
11. Social Media Integration
11.1 Check Social Media Integration
11.2 Ensure Consistent Branding Across Platforms
11.3 Implement Social Sharing Options
12. Competitor Analysis
12.1 Analyze Competitor’s SEO Strategies
12.2 Identify Opportunities and Gaps
12.3 Develop Strategies Based on Competitor Analysis
13. Reporting and Documentation
13.1 Document Findings and Recommendations
13.2 Develop an SEO Action Plan
13.3 Monitor Performance and Make Necessary Adjustments
14. User Experience (UX) Evaluation
14.1 Conduct User Experience Analysis
14.2 Optimize Website Design for Enhanced User Engagement
14.3 Implement A/B Testing to Improve Conversion Rates
By following this comprehensive list of actions, you can conduct a thorough technical SEO audit that will help you identify areas of improvement and pave the way for enhanced site performance and rankings. Remember to continuously monitor the site’s performance and make adjustments as necessary to maintain optimal results.
Here is a curated list of SEO tools that can aid you in each aspect of the SEO audit mentioned:
1. Website Crawling and Analysis
Screaming Frog SEO Spider: For website crawling and finding broken links, duplicate content, and analyzing page titles and meta data.
Sitebulb: A visual tool for auditing website architecture and internal linking.
DeepCrawl: Allows you to monitor your website’s technical health and performance.
2. On-Page SEO Analysis
SEMrush: An extensive tool that can analyze on-page SEO elements, site speed, and offers keyword research features.
Moz Pro: Offers a range of tools including keyword research, link analysis, and on-page optimization.
Yoast SEO: A popular WordPress plugin for on-site SEO optimization including meta tags, sitemaps, and content analysis.
3. Site Speed and Performance
Google PageSpeed Insights: Provides insights into webpage performance on both mobile and desktop devices.
GTmetrix: Analyzes the speed performance of a website and offers recommendations for improvement.
Pingdom: A tool to monitor website speed and uptime.
4. Mobile Optimization
Google’s Mobile-Friendly Test: Tests how easily a visitor can use your page on a mobile device.
BrowserStack: Allows for testing the mobile responsiveness of websites across multiple devices and browsers.
5. Indexing and Sitemap Tools
Google Search Console: Essential for monitoring website performance, indexing status, and identifying issues.
Bing Webmaster Tools: Similar to Google Search Console but for Bing search engine.
XML-Sitemaps.com: A tool for creating XML sitemaps.
6. Link Analysis
Ahrefs: Offers tools for link analysis, keyword research, and competitor analysis.
Majestic: Specializes in backlink analysis and domain authority checking.
BuzzSumo: Useful for content research and tracking backlinks.
7. Local SEO
Moz Local: Helps with local SEO by optimizing local business listings.
Whitespark: Provides tools for local SEO including citation finder and local rank tracker.
8. Structured Data and Schema Markup
Google’s Structured Data Testing Tool: For testing and validating schema markup.
Schema Markup Validator: A new tool to validate schema markup, replacing Google’s old tool.
Merkle’s Schema Markup Generator: A tool for creating various types of schema markup.
9. User Experience (UX) Analysis
Hotjar: Offers heatmaps and user recordings to analyze user behavior on your website.
Crazy Egg: Provides tools for visualizing user activity and conducting A/B tests.
Optimizely: An experimentation platform to deliver personalized experiences and conduct A/B tests.
10. Social Media Integration
BuzzSumo: Useful for content research and tracking social shares and backlinks.
Sprout Social: A social media management tool with features for social listening and analytics.
11. Competitor Analysis
SpyFu: Allows you to research and download your competitors’ most profitable keywords.
SimilarWeb: Provides insights into website traffic and competitor analytics.
12. Reporting and Documentation
Google Analytics: Essential for tracking website traffic and user behavior.
Data Studio: A Google tool for creating customizable reports and dashboards.
Remember, each tool has its own set of unique features and capabilities, so it might be beneficial to use a combination of them to conduct a comprehensive SEO audit.