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When some folks hear the words “digital marketing”, their minds immediately think about flashy web sites and cool apps. Well, while those are tools that digital marketing agencies (or DMAs) leverage, there’s much more to the industry. And in a bustling and growing city like Reno, NV (2018 census data: ranked 86 out of 700 on a population basis[i]), DMAs are helping give local businesses and entrepreneurs a global presence.
Why Reno needs digital marketing
For decades, the Biggest Little City in the world had an established reputation as an entertainment hub. And Reno thrived and prospered through those years. But with the digital revolution now in overdrive, many local Reno businesses are eager to compete with their peers across the country and, yes- even globally! And how will they do that?
But first, to understand why digital marketing matters, lets stop and think about what happened in a single internet minute in 2019[ii]:
To compete on a national and global stage, Reno businesses can’t rely on community newsletters or local newspaper advertisements anymore. The days of just building a website and (hoping) “they will come” are long gone too. Indeed, in order to survive and thrive, local business need a cohesive digital marketing strategy – one that’ll leverage their local presence to give them national (and global) reach.
Reno’s businesses need a strategy to ensure they are part of those 3.8 million Google searches, or that they are communicating with a global prospective client base as part of the 41.6 million Facebook and WhatsApp messages. Without such a strategy, Reno businesses will:
- Remain largely confined to doing business locally
- Find it challenging to compete with outsiders who aggressively try to grab market share from local businesses
- Become increasingly isolated from the “real” world where digital marketing innovations are bringing competitiveness to millions of small and medium enterprises (SMEs)
In today’s fiercely competitive market, unless local business raise their profiles nationally and globally, each passing day (literally!) will see them fall further behind the competition. And Reno-based DMAs can help prevent that from happening!
The art and science of digital marketing
To the uninitiated, digital marketing (because it has the word “digital” in it) may seem like purely an “IT thing” – it is not. Everyday, Reno’s DMAs apply a mix of art and science to make local businesses visible to millions of potential new customers beyond Reno’s physical borders.
Yes, there’s technology involved too, but other components in a typical digital marketing agencies day include:
- Market research, including competitor research
- Audience research
- Message delivery
- Branding and imaging
- Analyzing, building and advising on social media profiles
- Micro-influencer research
- Content creation and marketing
- Search Engine Optimization (SEO) and SEO Auditing
- Online advertising – including Pay-Per-Click (PPC) strategizing
A comprehensive digital marketing strategy is more than just about creating a nifty website with all the bells and whistles. It involves actively searching for, and then surgically targeting, large pools of prospective clients beyond Reno’s borders. And Reno-based DMAs are helping local businesses and community organizations do just that.
Is your digital marketing strategy working?
Tech entrepreneur Sandy Rowley, Reno Web Designer’s Webby Award-winning founder, has a passion for providing creative, innovative digital marketing solutions to local Reno businesses and communities. Whether it’s online marketing advice you need, or help with a Pay-Per-Click (PPC) ad campaign – you’ll get it here. Sandy and her team will even do a FREE SEO audit to give you an idea of how your digital presence stacks up.
You can call or text Sandy Rowley @ 775-870-0488 to learn how your business or community organization can reap the benefits of digital marketing services, provided right here in Reno.
[i] SOURCE: https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk
[ii] Source: https://www.allaccess.com/merge/archive/29580/2019-this-is-what-happens-in-an-internet-minute