Logo Design Doesn’t Have To Be Hard. Read these 5 tips.

Logo Design Doesn’t Have To Be Hard. Read these 5 tips.


When new users visit a website, their eyes go directly to the logo design. Not many of them will take their time to concentrate through the long paragraphs just to get a quick hint about your website. They will gauge your brand right from the logo design. Logo and branding can have a profound influence on consumers’ decision making, according to a study published on psychological science in 2013. Therefore, your logo has to convey your business message in a fascinating way.

Ask out there and you will concur with me that logo designing is one of the most challenging tasks you can undertake. Designing is what happens in your head.So you have to think critically and be as creative as possible. Sketching and photoshops are just but the results of what you have been thinking. However, you may count yourself lucky to have browsed into our site. We have suggested some cornerstones that may make the whole process fun and exciting journey for you.

Work with a local Logo Designer in Reno.


Make it simple

A scientist by the name William Lidwell said, a simple logo simply means people like it at a gut level, without thinking about it. Keeping your logo simple makes it easy to interpret at a glance. This elicits an immediate consumer’s emotional reaction and if the message is strong, they will have to read further through your website.

According to William, simplicity gives you originality. You develop a brand that you will want to build on for generations to come. For example, if a simple viewfinder in line art can do well as a photography logo design then there is no need for a complex camera illustration. However, this should not be equated to a shallow brand message or mild business model. It should be quite the opposite. It should be simple and clear with stronger and more persuasive information.  Logo designer in Reno.


Color psychology

Color is known to have the ability to boost the chances of natural stimuli to be encoded, stored, and retrieved (Malaysia Journal of medical science research published on NCBI). The same study has it that the choice of color and the manipulative aspect can determine the extent to which color can influence human memory performance.

Besides, color is a form of non-verbal communication. Each of them has its unique perception and this varies depending on society and culture. For instance, an orange logo may give an impression of an inexpensive product in most western countries. In the Netherlands, however, it is associated with a royalty lifestyle. Therefore, you need to choose one that is relevant to your target audience.

Use relevant graphic

People make an elaborate assessment of a company product based on the shape of the logo. A mere angular or circular shape of a logo is enough to influence the perception of consumers about your brand. Research has it that circular shapes evoke associations related to softness. It makes the company to be regarded as being warm, caring, and sensitive to customers’ comfort. On the other hand, angular shapes activate association with hardness. Products advertised with angular logos result in the perception of heightened durability.

It may be just a transformed letter or wordmark logo design, or it may include an image. Whichever the case, the shape that it takes communicates a lot. Think of the Federal Express logo, FedEx, with a hidden arrow created by negative space between letters E and x.

Lindon Leader, in an email interview, said that they developed over 400 versions of logos before coming up with such creativity. That tells you how it is difficult to come up with a memorable logo. According to him in the same interview, the arrow suggests getting from point A to point B, with speed and precision. Though regarded as accidental, I feel it is the happiest accident I have ever heard of because it has won the company several awards.

Font psychology

Ideally, the right font makes the reader feel good and science has proven that. This applies to logo designing as well. However, in logo design, it is not all about how readable the font may be, but it has a direct impact on how people will distinguish your brand. Here are some commonly used typefaces in logos and the perception that they will have on your brand.

  • Serif font: is stable, respectable, and traditional. Even though it is an old fashion, it is still a hot cake for many modern financial companies. It builds trust with the target audience.
  • Sans serif font: it is clean, straightforward, and clear to enhance readability. It makes the company to be recognized as being sensitive and honest. It is the standard for digital design and gives most websites a modern feel.
  • Script font: is feminine and flowing. It mimics handwriting and therefore creates a more sincere feel than the ‘typed’ ones. It gives the perception of elegance, creativity, and freedom.
  • Display font: is big, bold and unconventional. It may be appropriate for a company in entertainment.
  • Decorative font: It is unsuitable for body copy and, therefore, best reserve for headlines and short copy that work to draw attention. It elicits fun, creativity, and originality.

The best typeface to use in a logo for clients is more of a debate, and this will depend on your brand and personality. Choose wisely because every font sets a different mood or client’s emotional reactions.

Your target audience should determine your logo design.

Everyone is not a demographic. That simply means you can’t offer products or services that are for everybody. Therefore, thinking of a logo design that targets everyone is misleading. You must have your target audience; those whom you regard as potential customers. It may be determined by a specific gender, age, ethnic group, marital status, location, lifestyle, and much more.

The bottom line

A logo doesn’t have to be hard to design if you follow the above steps that we have discussed. The most important thing is keeping it simple and choosing its components wisely in regard to the type of business and target audience demands.

:::::::::::::::::::::::::::::::::::::::::::::::Looking for a local logo designer in Reno? :::::::::::::::::::::::::::::::::::::::::::::

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Hello there! I’m Sandy, owner of RenoWebDesigner.com, Nevada’s top Web Design Company. I would LOVE to help bring your vision to life. I can be reached via text, call or email anytime. 775-870-0488.


The Importance of a Custom Logo for Your Brand

The Importance of a Custom Logo for Your Brand

In the bustling marketplace of brands and businesses, standing out is not just a luxury, it’s a necessity. Among the numerous elements that contribute to brand identity, a custom logo holds a place of paramount importance. Here’s why crafting a unique logo is crucial for your brand’s success.

A First Impression That Lasts

Your logo is often the first point of contact between your brand and potential customers. It’s akin to a visual handshake; it introduces your brand and sets the tone for all future interactions. A custom logo ensures that this first impression is not only lasting but also accurately conveys the essence of your brand.

The Emblem of Your Brand’s Identity

A logo is more than just a graphic; it’s the embodiment of your brand’s identity. It encapsulates your brand’s values, ethos, and personality. When tailored to your brand, a logo can communicate everything from the company’s background to its mission, through the use of colors, fonts, and imagery. This helps in forging a deeper connection with your target audience.

Differentiation in a Crowded Market

In today’s hyper-competitive business environment, differentiation is key. A custom logo sets your brand apart from competitors by providing a unique symbol that customers can identify and associate with. This differentiation is crucial for carving out a niche in a crowded market and for brand recall.

Building Trust and Credibility

A well-designed, professional logo helps build trust and credibility. It shows that you invest in your brand and are serious about your business. This professionalism can go a long way in reassuring customers that they are dealing with a reputable company.


Enhancing Brand Loyalty

A distinctive and memorable logo can foster brand loyalty. As customers grow familiar with your brand, the logo becomes a symbol of reliability and quality they can trust. This familiarity breeds preference, which is a key factor in repeat business and word-of-mouth referrals.

Flexibility and Consistency Across Platforms

In the digital age, your brand needs to exist across various platforms – from websites and social media to print and packaging. A custom logo provides a consistent identity across all these platforms. This consistency reinforces brand recognition and ensures that your message remains coherent no matter where it appears.

Investing in a custom logo is not just about having a pretty design; it’s a strategic business decision with far-reaching implications. A well-crafted logo is a foundational element of your brand identity, distinguishing you in the market, building trust with customers, and providing a consistent face for your brand across various mediums.

Remember, your logo is the face of your brand. Make it unique, make it memorable, and most importantly, make it yours.

Logo Designer in Reno

Logo Designer in Reno

Sandy Rowley is the best logo designer in Reno Nevada. She can also create a custom QR code for your business.

Sandy Rowley is the best logo designer in Reno Nevada and has created logos for many satisfied customers. It starts with a logo design consultation, where she provides information about her process, how long it usually takes, and the costs involved. Sandy Rowley’s clients are able to look through samples of her work to get an idea of what the end product will look like before they commit to anything.

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Sandy Rowley is the best logo designer in Reno Nevada. She has an excellent portfolio and can also create a custom QR code for your business.

I am computer programmer who wants to create a custom QR code for my company, but I do not have any experience in design or know anyone who can help me with it. I found Sandy Rowley’s website and decided to give her a try.

She had great reviews so I called her up, she was very friendly on the phone and she gave me an estimate over the phone. She met with me on time, she did everything that she promised, and she was very reasonably priced!


Sandy Rowley is a top rated graphic designer in Reno Nevada. She can design logos and also create custom QR codes for any business. Her work has been featured on many websites and she has won many awards including “Best Logo Design of the Year” award.

No one will say that Sandy Rowley is not the best logo designer in Reno Nevada. You can tell by her work that she is truly talented and creative. The best part about working with Sandy is that she makes sure to do whatever it takes to get you what you want, such as designing logos or even creating custom QR codes for your business.

Sandy Rowley has been a top rated graphic designer in Reno Nevada for more than 10 years, and she continues to make an impact on her industry today. With awards like Best Logo in 2020 and The Webby Awards.

Logo designs start at $800. Call or text Sandy at 775-870-0488.

Logo Color Psychology: the Complete Guide to Choosing Brand Colors

Logo Color Psychology: the Complete Guide to Choosing Brand Colors

Your logo is a powerful, visual element. Ideally, it creates instant recognition and makes people feel more connected to your brand. The colors you select may play a more important role in this than you realize. In fact, color can increase brand recognition by up to 80%. So, which colors should you pick? That depends. What are you selling, and who are you trying to sell it to? Also, what kind of emotions and actions are you trying to evoke?

color in logo design reno

This article will dig into the psychology of color in order to help you select the right color scheme for your target audience. If you select the right colors, you can create a logo that has more impact than if you had simply chosen colors according to your tastes.

How Does Color Impact Behavior and Emotion?

First, the way that we see and process visual data is complex. This includes colors. How we see color can be influenced by our culture, experiences, context, and socialization. It’s not as simple a matter as yellow is upbeat, and blue is relaxing. For example, white signifies purity and innocence in some cultures, but in others, it represents death and mourning. Perceptions of colors can change over time.

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That’s why it’s important to take a thoughtful approach to this. Color selection is a complex topic, and it should be done with all of your branding goals taken into consideration. Don’t make these decisions based on simplistic interpretations of pop psychology.

There’s another reason to take this process slowly. You should consider your logo a permanent part of your branding. Yes, it may be possible to make changes in the future, but that’s a complex task. Many brands have tried at this and failed. To get started, let’s get a better understanding of color.

Seeing Color in Logos

When you look at an object, it may seem as if you perceive everything about it at once. You don’t consciously see color, then texture, then shape, then size, etc. In reality, though, you do process the various types of visual input differently. Color is the first thing that you see. That may be why it’s such an important factor in recall.

The Meaning of Colors

Here are some general ideas about the ways in which colors are perceived. Keep in mind that these can vary according to culture. If you find symbolism that will be relevant to your target audience, that’s great. Just keep factors such as internationalization in mind.


Like most other colors, there are positive and negative associations. The positives are:

  • Bright and Happy
  • Springtime, flowers, warmth.
  • Gold and good fortune.

The negatives include:

  • Caution or warning
  • Fear or cowardice
  • Illness
  • Envy or jealousy

 Mcdonald’s uses gold and a bit of red in their logo. That’s not surprising considering that the brand’s entire visual identity is about making every interaction a happy one.


Historically, the color purple was only worn by the rich or royalty. It’s still a symbol of power and luxury. Purple also creates an aura of mystery and protection. There’s also a distinct, feminine feel. This is especially true with lighter or pinkish hues. In the United States and other Western cultures, it can also be associated with creativity and thought.

 Lady Speed Stick, Hallmark, and Cadbury all have predominantly purple logos. These brands also market entirely or largely to women.


Red is bold, fiery, intense, angry, romantic, dangerous, even hungry. At least that’s what the color can mean in some cultures. In Asian cultures, it can mean luck, fertility, joy, and prosperity.

 ESPN and Virgin all have red logos. As a sports brand, ESPN reflects the intensity of competition in their logo. Much of Virgin’s branding is centered around the lifestyle of a known adventurer, Richard Branson.


Because green is found so widely in nature, it only makes sense that people associate with the outdoors, spring, and renewal. It’s the color of choice for environmental organizations, efforts for peace, and brands that want to be associated with the concept of ‘natural’. Green also represents money, wealth, and in some cases, greed. It is also associated with luck and fortune.

 John Deere and BP both use green in their logos. It’s easy to see why a company associated with farming would choose that color. BP changed to a green logo fairly recently in an effort to appeal to environmentally conscious consumers.


Blue is another color that is widely seen in nature. It appears in the sky and in the ocean. Because of that, people associate with tranquility and calm. It is also a cool color. Brands often use blue as a way to symbolize trustworthiness and stability.

IBM has even adopted the nickname, Big Blue. WebMD, PayPal, LinkedIn, and The Weather Channel all prominently feature the color blue as well. That’s not surprising since each brand strongly relies on trust and credibility. Oddly, blue can also symbolize a melancholy mood.


Orange can also be seen as bold, warm, and full of energy. People associate it with fall weather and fire. It’s also a harvest color. In eastern cultures, orange is associated with feasting, spirituality, even sacrifice. American’s also associate it with the Thanksgiving and Halloween holidays.

SoundCloud and Nickelodeon both use orange in their logos. As lifestyle and entertainment brands their designers may have wanted to exude feelings of energy and intensity.


We talked about white above. It’s connected with innocence and purity. There’s also an association with cleanliness which is why it’s used in medical settings. White Castle used white as a key color in its branding so that people would associate the restaurant with cleanliness. It’s also an important color in weddings in Western cultures. Finally, white can create positive and negative space for a stark, visually compelling look.

The cotton industries logo unsurprisingly features white. Not only is that the color of raw cotton, but it also shows cleanliness and purity that they want people to associate with cotton products.


Black is quite unique. On one hand, it symbolizes elegance, wealth, and power. It can also be associated with darkness, smoke, and uncleanliness. In some Asian cultures, it is a color that is used to create balance.

Black is often a confident choice of brands that are very well-established. Gucci, Prada, and Nike have black logos.

Your Colors Must Have Context

Okay, so it’s clear that colors can have many, often conflicting meanings. How do you ensure the colors you choose are perceived as how you intend them to be? The answer is context. For example, the color green in a logo with the recycling symbol is going to leave a different impression than the color green with a leprechaun and pot of gold.

The color scheme you choose should also be relevant to your product. There are certain colors that are largely associated with specific purposes. Here are some examples of that:

  • Pleasure: Pink, red, yellow, and purple are highly associated with pleasure. They work well with products of status and entertainment.
  • Practicality: Red, black, gray, blue, and green are associated with products that solve a problem.

You can also play with this concept. For example, luxury furniture blurs the line between functional and status. You could possibly use colors from both categories.

The color you choose may have positive associations in one context, but not in another. Consider the color yellow. Use it in a logo with flowers and other nature symbols, and it seems bright and cheery. Now, imagine yellow as the primary color in a logo for a company that makes dentures. Most people don’t want to associate the color yellow with teeth!

Color Text and Typography

The best way to use color is to consider the text and typography that will accompany it. Font and tagline are key tools for adding that context that you need. Typography can really add to the overall aesthetic of your logo. Text, of course, makes it clear what your brand is about, and what your logo is communicating.

Final Thoughts

Think of color psychology as one of many tools. Use it to help you as you try to select logo colors for maximum impact. Then, take other factors into consideration such as your target audience, tagline, and other branding considerations. If you do these things, you should be able to find the ideal color combination for your brand.


Author Byline:


Estelle Liotard is a senior writer, blogger and editor at EssaySupply, a professional academic essay writers service. She writes high-quality essays on digital marketing, online sales and their related industries for some best custom dissertation writing services with the intent to share practical advice with likeminded readers. In her spare time, Estelle blogs and likes to stay informed about mass communication trends.

Small Business Logo Design

Work with a small business logo designer who cares. Sandy Rowley is a Webby Award winning graphic designer located in the heart of Midtown in Reno Nevada.

Schedule a free consultation by calling 775 453 6120. Most logo designs start at $899. You can view a sample of her graphic design work here.