6 Ways to Improve Your Social Media Ad Design Strategy

6 Ways to Improve Your Social Media Ad Design Strategy

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https://www.pexels.com/photo/food-pizza-woman-beautiful-3326713/

 

Social media marketing is an investment no company can do without and it’s especially important for small and medium businesses, startups and entrepreneurs. Social media enables very simple and cost-effective two-way communication.

 

Using a smart digital marketing strategy, you can increase the audience reach of your posts. However, good design is what makes the audience stick around.

 

Social media platforms are still a necessary form of promotion and a great way to build your brand identity. With attractive social media ad design, your posts will be remembered, shared and liked.

 

Where do you start? How can you start redesigning your ad strategy in order to attract new followers and customers? In this article, we’re bringing you the 6 steps you can take to start to improve your SMM results instantly.

 

  1. Develop a Consistent Style Guide

 

Every major brand has a style guide. It’s a general brochure or a document that describes all major points and details related to design, such as logo, visual instructions, colors, font, etc.

 

Here is an example from L’oreal:

Image source: L’Oreal Brandbook

 

If you want to run an organized, successful social media campaign, you need to have consistent rules for posting content. The easiest way to achieve this is to develop an all-around design style guide and stick to it.

 

This will also help newcomers in your team. Instead of having a browse through hundreds of posts and question colleagues about the brand style, they can simply refer to the style guide and know exactly what to do.

 

Here are some of the most important sections that you should include in your design style guide:

  • Font (typeface, color, size)
  • Colors (with RGB code and a palette sample)
  • Logo (attach a logo in all its possible forms, with explanations when to use which ones)
  • Social media header images (for Facebook, LinkedIn, YouTube)
  • Profile pictures for social media pages
  • Photography guide (where to acquire photos and how to attribute sources)
  • Step-by-step social post (if you make your posts in an online tool or Illustrator, attach a template with step-by-step instructions for a generic SM post)

 

  1. Write High-Quality Ad Copy

 

When it comes to social media ads, visuals are extremely important, but that does not mean you should ignore the text.

 

Words have the power to influence behavior, trigger emotions, motivate and inspire, which makes them the perfect tool for social media ads. When you look at major corporations and brands, you will see that they pay very close attention to what kind of wording they use, especially with marketing-friendly buzzwords.

 

Here, you can find the best writing websites to help you hire professional writers for your ad copy. It’s always wise to hire or at least consult with a copywriting expert before posting something.

 

  1. Tailor Your Design to Your Audience

 

Does your audience respond to your visuals? Do you know what your customers and clients like?

 

As you probably know, each color, typeface, form and layout has a specific effect and every audience has its own preferences. For example, if you’re running B2B marketing campaigns where you’re targeting top executives, you would use black or blue with a clean and sleek design.

 

On the other hand, marketing to teenagers is a whole other pair of shoes. In order to reach them and be engaging in their colorful newsfeed, you need to pop. This means colorful visuals, high contrasts and “loud”, impactful fonts.

 

  1. Test and Experiment

 

This is one of the most important parts of your social media ad design strategy.

 

Many designers and marketers believe that perfect content nails it on the first try, and is a result of careful pre-thinking and preparation. Of course, even though every post should be well-thought-out and planned, you can only know so much before actually posting it.

 

One of the best ways to test your ad design is A/B testing or multivariate testing. Design two different ads and see which one performs better (you can easily track this with Ad Manager).

 

  1. Consider Rebranding (if necessary)

 

If your ad content is constantly underperforming on social media, maybe it’s time for a design overhaul.

 

Of course, this can be a tricky step and it will require alignment and consultation with your entire time, coupled with weeks of hard work.

 

Also, redesigns changes become harder the more audience you have and the bigger your brand is. Just remember the public outcry every time Facebook had a redesign! However, there’s a very good reason even some of the most popular brands go through design overhauls. If something is not working at its best, it’s better to turn a new leaf and start from scratch than to flog a dead horse.

 

After it’s all done, refer to chapter 4 again (testing and experimenting). Before launching any kind of design, try finding a focus group which will test how they like the new design compared to the old one.

 

  1. Be Unique and Surprise Your Audience

 

On social media, there are many posts that look alike nowadays. Marketers are using tried-out, famous methods for attracting customers, but the problem is that they are among millions of others who are doing the same thing!

 

When you’re coming up with a new campaign, try thinking outside of the box. Even though you should track industry advice, you don’t have to follow an exact formula for a successful ad. If you’re completely original and unique, it will speak volumes about the awesomeness of your brand.

 

An example of unique content would be an uncommon format. These days, we’re seeing a lot of promotional videos combined with emoji-stuffed captions. Yes, that works. But yes, that’s all over the place.

 

Instead of a video, try posting a gif. GIF animations are among the most beloved format for millennials, who make up the majority of Internet users.

 

Conclusion

 

Developing the optimal social media ad design doesn’t have to be a nuisance. With the help of experts from different teams (copywriters, designers, marketers), your next viral post is bound to happen!

 

Social Media Manager

Should I hire a Social Media Manager?

You know you should be interacting with your followers on social media, but have other things to do, like running your business. We know, we understand. Finding the time to keep your companies social media sites updated and useful seems like a painful chore.

RenoWebDesigner.com specializes in social media management for Reno businesses, non profits and startups. Most social media management packages are around a few hundred dollars a month. We include reports that show user engagement, click through rates and quality social media tagging features. We can even help do research on your competitors and figure out what is already working in your demographic for social media marketing and then implement those strategies with your internet and social media marketing plans.

What are the top social networks you should be active on?

It depends on the type of business you run and what products and services you provide. Does your business sell fashion items to teens? You should totally be on Instagram. Do you sell to other businesses? Then LinkedIn is your best bet. Baby boomers? Facebook will be your best friend.

I recommend having your companies brand secured on all the major search engines, but select 3 top social networks and focus on building a community of followers and evangelist.

Call or text Sandy by clicking the number to the right: 775-453-6120

 

Currently, the top social networks to setup your business profile account are:

 

1 | Facebook
3 – eBizMBA Rank | 1,100,000,000 – Estimated Unique Monthly Visitors | 3 – Compete Rank | 3 – Quantcast Rank | 2 – Alexa Rank | Last Updated December 1, 2016. The Most Popular Social Networking Sites | eBizMBA

 

2 | YouTube
3 – eBizMBA Rank | 1,000,000,000 – Estimated Unique Monthly Visitors | 4 – Compete Rank | 2 – Quantcast Rank | 3 – Alexa Rank | Last Updated: December 1, 2016. The Most Popular Social Networking Sites | eBizMBA

 

3 | Twitter
12 – eBizMBA Rank | 310,000,000 – Estimated Unique Monthly Visitors | 21 – Compete Rank | 8 – Quantcast Rank | 8 – Alexa Rank | Last Updated December 1, 2016.
The Most Popular Social Networking Sites | eBizMBA

 

4 | LinkedIn
18 – eBizMBA Rank | 255,000,000 – Estimated Unique Monthly Visitors | 25 – Compete Rank | 19 – Quantcast Rank | 9 – Alexa Rank | Last Updated December 1, 2016.
The Most Popular Social Networking Sites | eBizMBA

 

5 | Pinterest
22 – eBizMBA Rank | 250,000,000 – Estimated Unique Monthly Visitors | 27 – Compete Rank | 13 – Quantcast Rank | 26 – Alexa Rank | Last Updated December 1, 2016.
The Most Popular Social Networking Sites | eBizMBA

 

6 | Google Plus+
30 – eBizMBA Rank | 120,000,000 – Estimated Unique Monthly Visitors | *32* – Compete Rank | *28* – Quantcast Rank | NA – Alexa Rank | Last Updated December 1, 2016.
The Most Popular Social Networking Sites | eBizMBA

 

7 | Tumblr
34 – eBizMBA Rank | 110,000,000 – Estimated Unique Monthly Visitors | 55 – Compete Rank | *13* – Quantcast Rank | 34 – Alexa Rank | Last Updated December 1, 2016.
The Most Popular Social Networking Sites | eBizMBA

 

8 | Instagram
77 – eBizMBA Rank | 100,000,000 – Estimated Unique Monthly Visitors | 49 – Compete Rank | 145 – Quantcast Rank | 36 – Alexa Rank | Last Updated December 1, 2016.
The Most Popular Social Networking Sites | eBizMBA

You can view the complete social networking site list on eBizMBA’s site here.

What are the skills a Social Media Manager should have?

Social marketing combines a number of important skill sets and integrates them into a marketing campaign that increase customer loyalty, views and conversion. A top social media manager will possess graphic design experience, copy writing, customer service talent with a love for communicating with the general public and knowledge of social advertising & PPC tools. Top social managers have a clear understanding of the best social media management tools and when to use them. Social media is a great marketing tool if used correctly. Give Sandy a call today to learn how she can help manager your social media accounts. Call 775-453-6120. Read more on how to hire a social media manager for your business here.

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Social Media Marketing in Reno

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Top Social Media Marketing Managers in Reno
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Looking for a local and experienced Social Media Manager in the Reno Nevada area?

Hello, my name is Sandy Rowley. I can help grow your followers on FaceBook.com, LinkedIn.com, Pinterest.com and other social networking sites.

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Before you hire a social media marketing expert, or company, make sure to view thier own Facebook profile. Are they getting likes, comments, shares and engagement? How about views on their videos?

Most social media marketers in our area have little to NO engagement on their own social media profiles. Make sure to speak with a local social marketing expert before signing on the dotted line.

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