Social Media Marketing Reno

Social Media Marketing Reno

How to use social media to find new customers



In this day and age, social media is a powerful tool that businesses can use to reach out to new customers. But with so many platforms and options available, it can be tough to know where to start. This article will give you some tips on how to use social media effectively to find new customers.

Utilizing Facebook

The power of Facebook lies in its ability to connect people. With over 2 billion active monthly users, there’s a good chance that your target customers are on the platform. The first step is to create a business page. This is different from a personal profile and allows you to take advantage of features like Insights (analytics) and advertising.

Once you have a business page set up, start populating it with content. This can include blog posts, photos, videos, and anything else that would be relevant to your business. As you start creating this content, keep your target customer in mind. What are they interested in? What would they find useful?

As you continue to produce quality content, you’ll start to attract an audience. Once you have an audience, you can start engaging with them directly. Respond to comments and questions, and share other relevant content from other pages. The more you interact with your audience, the more likely they are to become customers.

Twitter Tips

Twitter can be a great way to connect with new customers and grow your business. Here are some tips on how to use Twitter to find new customers:

1. Use hashtags to find potential customers. Hashtags are a great way to search for people who are interested in what you have to offer.

2. Follow potential customers and engage with them. Once you find potential customers on Twitter, follow them and engage with them. Reply to their tweets, retweet their content, and start a conversation.

3. Use Twitter ads to reach even more potential customers. Twitter ads allow you to target specific users with ads tailored to their interests. This can be a great way to reach new customers who are likely to be interested in your products or services.

Instagram Strategies

If you’re looking to expand your customer base, one great way to do so is by utilizing social media platforms like Instagram. By following a few simple strategies, you can quickly connect with new potential customers on this popular app.

First, make sure your business is properly set up on Instagram. This means creating a profile and filling out all the necessary information about your business, such as your contact information, website, and a brief description of what you do. Once your profile is complete, start sharing high-quality photos and videos that showcase your products or services.

In addition to posting great content, it’s also important to be active in the Instagram community. Follow other businesses in your industry and interact with their posts regularly. Leave thoughtful comments on their photos and videos; this will help get your name out there and attract potential new customers to your own page.

Finally, don’t forget to use relevant hashtags when posting on Instagram. This will help users who are searching for specific topics to find your content more easily. By using these strategies, you can quickly connect with new customers and grow your business on Instagram.

Snapchat for Business

If you’re like most businesses, you’re always looking for new ways to reach potential customers. And with the ever-changing landscape of social media, it can be hard to keep up. But there’s one platform that’s been on the rise lately – Snapchat.

Sure, Snapchat may seem like a platform for millennials and Gen Zers, but that doesn’t mean it can’t be used for business. In fact, Snapchat can be a great way to reach a new audience and connect with potential customers. Here are a few tips on how to use Snapchat for business:

1. Create attractive visuals.

Since Snapchat is all about visuals, make sure your content is eye-catching and engaging. Use bright colors, interesting graphics, and compelling videos to grab attention.

2. Use relevant hashtags.

Hashtags are a great way to reach new people on Snapchat. Use relevant hashtags that relate to your business or product, and make sure to use them often.

3. Offer discounts and coupons.

People love getting discounts and coupons, so offer them! You can create special Snapcodes that offer deals and discounts when scanned. This is a great way to entice potential customers

Using LinkedIn

If you’re in business, then you should be on LinkedIn. It’s the world’s largest professional social network, with over 610 million users in over 200 countries and regions. And it’s not just a great platform for networking; LinkedIn is also an incredibly powerful tool for marketing your business and finding new customers.

Here are some tips on how to use LinkedIn to find new customers:

1. Optimize your LinkedIn profile

Make sure your LinkedIn profile is up-to-date and optimized. Use keywords that describe your business and what you do, so that when people search for those terms, your profile comes up in the search results. Include a professional headshot and a cover image that represents your brand.

2. Join relevant groups

There are thousands of groups on LinkedIn, covering every imaginable topic. Do a search for groups that are relevant to your industry or target market, and join a few of them. This will give you an opportunity to connect with potential customers and build relationships.

3. Share valuable content

When you share interesting and valuable content on LinkedIn, it helps to position you as an expert in your field. This will make people


There you have it! Our top tips on how to use social media to find new customers. Implementing even just a few of these tips can help you reach a whole new audience and grow your business. So what are you waiting for? Get out there and start connecting with your future customers today!

6 Ways to Improve Your Social Media Ad Design Strategy

6 Ways to Improve Your Social Media Ad Design Strategy

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Social media marketing is an investment no company can do without and it’s especially important for small and medium businesses, startups and entrepreneurs. Social media enables very simple and cost-effective two-way communication.


Using a smart digital marketing strategy, you can increase the audience reach of your posts. However, good design is what makes the audience stick around.


Social media platforms are still a necessary form of promotion and a great way to build your brand identity. With attractive social media ad design, your posts will be remembered, shared and liked.


Where do you start? How can you start redesigning your ad strategy in order to attract new followers and customers? In this article, we’re bringing you the 6 steps you can take to start to improve your SMM results instantly.


  1. Develop a Consistent Style Guide


Every major brand has a style guide. It’s a general brochure or a document that describes all major points and details related to design, such as logo, visual instructions, colors, font, etc.


Here is an example from L’oreal:

Image source: L’Oreal Brandbook


If you want to run an organized, successful social media campaign, you need to have consistent rules for posting content. The easiest way to achieve this is to develop an all-around design style guide and stick to it.


This will also help newcomers in your team. Instead of having a browse through hundreds of posts and question colleagues about the brand style, they can simply refer to the style guide and know exactly what to do.


Here are some of the most important sections that you should include in your design style guide:

  • Font (typeface, color, size)
  • Colors (with RGB code and a palette sample)
  • Logo (attach a logo in all its possible forms, with explanations when to use which ones)
  • Social media header images (for Facebook, LinkedIn, YouTube)
  • Profile pictures for social media pages
  • Photography guide (where to acquire photos and how to attribute sources)
  • Step-by-step social post (if you make your posts in an online tool or Illustrator, attach a template with step-by-step instructions for a generic SM post)


  1. Write High-Quality Ad Copy


When it comes to social media ads, visuals are extremely important, but that does not mean you should ignore the text.


Words have the power to influence behavior, trigger emotions, motivate and inspire, which makes them the perfect tool for social media ads. When you look at major corporations and brands, you will see that they pay very close attention to what kind of wording they use, especially with marketing-friendly buzzwords.


Here, you can find the best writing websites to help you hire professional writers for your ad copy. It’s always wise to hire or at least consult with a copywriting expert before posting something.


  1. Tailor Your Design to Your Audience


Does your audience respond to your visuals? Do you know what your customers and clients like?


As you probably know, each color, typeface, form and layout has a specific effect and every audience has its own preferences. For example, if you’re running B2B marketing campaigns where you’re targeting top executives, you would use black or blue with a clean and sleek design.


On the other hand, marketing to teenagers is a whole other pair of shoes. In order to reach them and be engaging in their colorful newsfeed, you need to pop. This means colorful visuals, high contrasts and “loud”, impactful fonts.


  1. Test and Experiment


This is one of the most important parts of your social media ad design strategy.


Many designers and marketers believe that perfect content nails it on the first try, and is a result of careful pre-thinking and preparation. Of course, even though every post should be well-thought-out and planned, you can only know so much before actually posting it.


One of the best ways to test your ad design is A/B testing or multivariate testing. Design two different ads and see which one performs better (you can easily track this with Ad Manager).


  1. Consider Rebranding (if necessary)


If your ad content is constantly underperforming on social media, maybe it’s time for a design overhaul.


Of course, this can be a tricky step and it will require alignment and consultation with your entire time, coupled with weeks of hard work.


Also, redesigns changes become harder the more audience you have and the bigger your brand is. Just remember the public outcry every time Facebook had a redesign! However, there’s a very good reason even some of the most popular brands go through design overhauls. If something is not working at its best, it’s better to turn a new leaf and start from scratch than to flog a dead horse.


After it’s all done, refer to chapter 4 again (testing and experimenting). Before launching any kind of design, try finding a focus group which will test how they like the new design compared to the old one.


  1. Be Unique and Surprise Your Audience


On social media, there are many posts that look alike nowadays. Marketers are using tried-out, famous methods for attracting customers, but the problem is that they are among millions of others who are doing the same thing!


When you’re coming up with a new campaign, try thinking outside of the box. Even though you should track industry advice, you don’t have to follow an exact formula for a successful ad. If you’re completely original and unique, it will speak volumes about the awesomeness of your brand.


An example of unique content would be an uncommon format. These days, we’re seeing a lot of promotional videos combined with emoji-stuffed captions. Yes, that works. But yes, that’s all over the place.


Instead of a video, try posting a gif. GIF animations are among the most beloved format for millennials, who make up the majority of Internet users.




Developing the optimal social media ad design doesn’t have to be a nuisance. With the help of experts from different teams (copywriters, designers, marketers), your next viral post is bound to happen!


Social Marketing

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Social Media Marketing in Reno

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Top Social Media Marketing Managers in Reno
Looking for a local and experienced Social Media Manager in the Reno Nevada area?

Hello, my name is Sandy Rowley. I can help grow your followers on,, and other social networking sites.


Before you hire a social media marketing expert, or company, make sure to view thier own Facebook profile. Are they getting likes, comments, shares and engagement? How about views on their videos?

Most social media marketers in our area have little to NO engagement on their own social media profiles. Make sure to speak with a local social marketing expert before signing on the dotted line.

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