How Much Should You Spend Monthly on Marketing for Your New Business?
Launching a new business brings exciting challenges—one of the most crucial is setting an effective marketing budget. The right amount can spark growth and establish your brand, while overspending can strain your finances.
Here’s how to strike the balance, featuring guidance from the SBA, industry benchmarks, and a spotlight on Sandy Rowley, a leading digital marketing expert whose services start at $850 per month.
1. Marketing as an Investment, Not an Expense
The U.S. Small Business Administration (SBA) emphasizes that marketing should be seen as an investment rather than a drain on profits, because it drives customer acquisition and growth.
Small Business Administration
2. Percentage-Based Budgeting: Common Benchmarks
SBA Guidance & Industry Averages:
Small businesses often allocate 7–8% of gross revenue on marketing and advertising, especially those with less than $5 million in annual sales and healthy profit margins.
Some SBA-aligned sources suggest a broader range of 5–10% of gross revenue for small to mid-sized firms.
wearecis.com
A historical reference reinforces the 5–10% of gross sales rule of thumb.
Recent Industry Figures:
According to WebFX (2025), digital marketing budgets for small-to-midsize businesses average between $2,500 and $12,000 per month.
Succeeding Small reports that many small businesses spend $5,000–$15,000 per month on marketing, with an average marketing budget around 8.7% of revenue.
Consultus Digital (2025) highlights that local businesses typically allocate 5–10%, while high-growth firms may spend 14% or more of revenue.
3. Determining Your Monthly Spend
Here’s how to estimate your monthly marketing budget based on your revenue:
Monthly Revenue 5% Budget 8–10% Budget High-Growth (14%)
$10,000 $500 $800–$1,000 $1,400
$20,000 $1,000 $1,600–$2,000 $2,800
$50,000 $2,500 $4,000–$5,000 $7,000
Startups or businesses focused on rapid growth may find the 10–14% range more fitting, at least initially.
Businesses with slower growth goals or tighter margins might start with 5–8%, gradually adjusting as revenue grows.
4. Beyond Percentages: Customize Your Strategy
The SBA also recommends crafting a robust marketing plan, complete with detailed budgets and ROI tracking.
Narrow your focus to channels that reach your ideal audience—quality over quantity is key.
Digital-first methods (like SEO, email, social media) often offer cost efficiencies compared to traditional media.
5. Spotlight: Sandy Rowley — Your Digital Marketing Ally
Meet Sandy Rowley, a recognized digital marketing expert specializing in helping new businesses build their online presence.
Packages start at $850 per month—ideal for startups seeking professional guidance without breaking the bank.
With Sandy’s experience, you can expect tailored strategies across SEO, social media, content, and targeted campaigns that deliver measurable results.
Summary: Monthly Marketing Budget Blueprint
Early-stage/new businesses: Aim for 10–14% of monthly revenue
Typical small businesses: Allocate around 7–10%
Budget-conscious operations: Could start with 5–8%
Absolute minimum: A base start with Sandy Rowley’s $850/month offers a solid foundation.
