SEO And SMM Tactics To Promote Your Brand Awareness

SEO And SMM Tactics To Promote Your Brand Awareness

When we talk about SEO (search engine optimization) and SMM (social media marketing), both are among the most trendy practices to drive traffic to your website and increase brand awareness. Collectively, both SEO and SMM could bring about 60 to 65 percent of your website traffic and play an important role in the promotion of your brand.

Although these are two different strategies, if you are planning to promote your brand and boost its awareness, there is no doubt that using them together could benefit you a lot.

Before we head into some strategies, let’s understand the difference between SEO and SMM.

SEO & SMM – A Comparison

Here is a table that describes two strategies very well.

Although the primary goal of SEO is not to promote your brand, it majorly focuses on bringing organic traffic to the site. However, with some smart tactics, you can increase brand awareness as well.

On-Page SEO Tactics For Brand Awareness

On-Page SEO is more about focusing on the content and visualization of your website on the SERPs and the internet. Let’s see how some On-Page SEO tactics can boost brand awareness.

Branding In The Title

We all know that title is the first feature that appears in front of the user when they search for anything on search engines.

Using a brand name in the title can not only be helpful in increasing the awareness of your brand among the users, but will also be a great SEO factor to boost your rankings in SERPs.

Using Brand Name In The Description

Just like in the title, the brand name could be used in the description as well. This is something where you can naturally use your brand name to attract the audience and increase your engagement.

You can use different variations of your brand name and its synonym so that somehow the users can remember the name.

Spreading Brand Awareness Through Headers

Experts have often observed that Google places your headings in the title and displays it to the users. Moreover, when a user visits your website, the first thing they will scroll through your content is the headers. Here is an example of how Dissertation Assistance has used it naturally in their H1.

Placing your brand name in the headers will help them memorize your brand name and your services as well.

Branding With The Help Of Content

This technique is often used by almost all brands, but worth mentioning here as content is something that creates value among the users and the search engines as well.

Make sure that you are not using it more than the recommended times that it can hurt your SEO. For instance, in the content of 1000 words, you can use your brand name 3 to 4 times. It will have a great impact on increasing your brand awareness among the visitors to your webpage.

Off-Page Tactics For Brand Awareness

You can also use various Off-Page SEO strategies to boost your brand awareness. Let’s look at how it is done.

Business Listing

There are numerous business listing websites with a variety of users and visitors across them. Target these websites and create your listings.

This helps in the promotion of your brand and increases traffic to your site as well.

Guest Posting

Guest posting is a simple way to create contextual backlinks for your website. With some steps, you can easily increase your brand awareness through guest posting.

  1. Contact an authority website within your niche and offer them your guest post with a suitable title.
  2. Once they allow you to write for them, create engaging content and place our brand name somehow.
  3. You can place the brand name while mentioning any example or a case study you have conducted.

This way, you will have a brand mention from an authority website that will work as an SEO factor, and more importantly, will allow the readers of that particular blog to know about your brand.

Review Websites

Reviews are a great source to build trust among the users and improve your brand awareness as well. You simply utilize websites like Google My Business, Foursquare, BingP Places, Yelp, etc., to create your account and ask your users to post a review.

Creating your presence on a review website is really an amazing strategy. It will not only encourage the users to trust your services but also works as an SEO factor for search engines to rank your site better.

How SEO Links SMM To Boost Brand Awareness?

Social media marketing could be used widely to increase your search engine visibility. It allows search engines to feature your social media pages on the SERPs when people are looking for something from your brand. You can utilize numerous social media techniques to increase your search engine visibility and brand awareness.

Social Networking

This is the first step towards SMM, where you target some of the popular social media platforms to create your business presence. Make sure that your target audience are using that social media platform.

For example, if you are trying to engage some professionals, you are more likely to get them through LinkedIn. It’s not avoidable to focus on other platforms like Facebook or Instagram, but your mainstream platform for increasing brand awareness will be LinkedIn in this particular situation.

Social Media Posting

According to the survey conducted by Essay Editing Services UK, 54% of social media users prefer video content. Videos bring more engagement and spread your brand message in an easy and convincing way.

This does not mean that the other type of content will not work. Basically, it’s about visual content. Do not rely only on the text.

While Summing It Up…

There are various SEO and SMM tactics which help us promote the brand message and boost awareness among the users. Some of the crucial techniques are discussed here in this content which will not only help you to spread your brand message but also improve your visibility in search engines.

Claudia - RenoWebDesigner Staff Writer

Author Bio

Claudia Jeffrey is currently working as a Senior Editor at crowdwriter.com. She has previously served as a Digital Marketing Manager at the same firm. Claudia often blogs at Word Count Jet. She loves to travel and often travels solo to explore the beauty of nature.

Marketing Reno : 5 Free Tools to Rank Higher in Search

Marketing Reno : 5 Free Tools to Rank Higher in Search

Google has over 200 requirements to help their search bots determine what websites should rank for what keywords. Download PDF version of this SEO article here.

Out of those 200 SEO (search engine optimization) techniques, I have put together 5 that will help your website rank higher in search. I am available to help implement any of these safe marketing tactics and/or train key staff. Want to start ranking within a few weeks? Give Sandy Rowley a call at 775-453-6120 for a website review and audit. Learn how to market your website to capture customers online.

Ready to rank your website organically in Google search? I thought so. Lets get started shall we? Google has over 200 requirements that help rank a website for any given keyword on any given day, or Sunday. 200 ever changing techniques that are seen in the SEO world as safe marketing tactics. The average business owner probably does not have the time to keep up to date on the latest internet marketing strategies, but they do have time to integrate a few safe, white hat SEO techniques that will increase their rankings over time. I have put together 5 top strategies that most people can use to boost their online rankings in Google search. I appreciate your comments below and please feel free to share. As always, I am available for one on one or staff marketing training to help your key staff keep your company growing. Call Sandy at 775-453-6120.

1. TIME ON SITE TOOLS

Google keeps track how long a user stays on your website after clicking on their search results. Example, John searches in Google for Reno Marketing Company. He sees our website link on the first page of Google and clicks on it. Once John lands on our website, he find useful downloads, tools, videos and content that keeps him on our website for 5 minutes or more. John also shares our website with his business partners. This tells Google that our Marketing website is a good fit for the first page search results. Some good ideas on how to keep your visitors on your website longer are: a how too video, a free download of tips and resources, a puzzle, a quiz, a photo gallery and other website widgets. Click here to create TIME on SITE tools to keep your website ranking high in search. Create a chat box, a survey and more.

2. KEYWORD RESEARCH THE LOW HANGING FRUIT

Every month over 900,000 searches are performed in the Reno area alone. Some of those keyword phrases are very competitive with thousands of websites working hard to compete for the top spot. These competitive keywords can drive hundreds of thousands a potential customers to your website, BUT, take a serious monthly online marketing budget of $10k or more. Whats a small business with a smaller SEO budget to do? Keyword research. Use free and paid keyword research tools to help find popular keywords that are not as crowded and not as difficult to aim for. Example: The keyword Reno Real Estate brings in over 5,000 searches a month depending on the time of year. Every real estate agent in the area strives to be number one. This is doable, but will take time and money. If you have a smaller SEO budget, I would recommending finding long tail keywords that have 100 or so searches per month and not as many competitors. Once you find a handful of these keyword phrases, you can then optimize your website to match those words. You have a better chance at ranking within a month for those keywords. Over time, you can find many more of these long tail keywords to rank for which in turn can drive a great deal of highly targeted leads to your website.

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Check out this free and paid keyword research tool. Make sure to click on the left side button, Keyword Research to use the free tool.

3. REGULAR OPTIMIZED CONTENT

Adding a new blog post, article, photo, video or case study to your website will go a long way to build your authority in the Google search engine. Set a weekly schedule where you create and post useful information to your website. Whether you post once a week, a day or a month, you will start to see a steady stream of new visitors to your website. Need help creating useful content for your website? Hire a copy writer or seo person to create useful social media posts, blog posts and more. Learn more about our Affordable Marketing services in Reno.

4. RENEW YOUR WEBSITE DOMAIN 

Most people purchase their domain name one year at a time. This hurts your Google trust factor. A simple fix is to call your domain name registrar company and ask to reserve your businesses domain name for 5 years or more. When you renew your business websites domain name for 5, 10 or 20 years, you show Google that you are serious about your business and plan to be in business for many years to come.

5. SHARE YOUR WEBSITE ONLINE

Ask friends, family, clubs, churches and other related businesses to place your website link onto their websites. This can include social media sites, blogs and websites. The best back links are from websites that are in the same industry as yours. Never buy back links as this will hurt your seo down the road. Learn more on bad seo practices here. These are great SEO tips you can work on today to help boost your websites seo in Google.

I am always here to help… Just give me a call at 775-453-6120. Sandy Rowley.

 

Local search engine marketing is growing by leaps and bounds, as more local Reno business owners learn the amazing value of a solid SEO and/or PPC campaign. Thousands of searches are performed each in in Google.com looking for local products and services. Most local SEO campaigns start at $400 or so a month. My average SEO and/or PPC client has a budget of $2500. My rates are reasonable and generate positive ROI for my clients. I only work with a select few SEO clients. My marketing services include web design, social media, tech support and other online marketing related chores. I can be reached by calling 775 453 6120. Look up my SEO company in Google search and learn more.

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