Reno SEO ⭐⭐⭐⭐⭐

Reno SEO ⭐⭐⭐⭐⭐

Reno SEO services: Bringing the world to your website!

When we talk about our connected world today, we think about the awesome digital power that tech giants – like the Google’s and Microsoft’s – command. But what Reno businesses and entrepreneurs should realize is that “thinking local” often pays much bigger dividends. Working with a Reno SEO service provider is a great way to access local digital talent to access a global marketplace. Voted best search engine optimization company in Reno Nv.

Reno SEO, Marketing & Web Design
450 Sinclair St, Reno, NV 89501
775-870-0488

Taking you beyond static websites to SEO optimized website designs…

How to hire a qualified SEO Expert in Reno?

Internet marketing used to be about glitzy websites and digital ads filled with bells and whistles. But no more!  While having a well laid out and professionally-designed web presence is vital to any businesses’ success, the world of online marketing has moved past static websites and flashy ads.  For local businesses to compete in a global marketplace today – and succeed! – requires a special type of digital marketing strategy.

And there lies the paradox of competing in a global marketplace: While physical barriers – borders, distance, time zones, access – to competition have all but evaporated, digital marketing has become ever more competitive and complex!  And that’s thanks to our increasingly digitally-connected world today. As a local business person, you need to understand and deploy strategies like:

  • SEO
  • PPC Marketing
  • Google AdWords Campaigns
  • Social Media Marketing, and
  • Email Marketing

And then, there’s the added complexity of attracting not just human traffic to your website, but also search engines algorithms and their accompanying digital Spiders, Creepers, Crawlers and BOTS. And as you develop and implement those strategies, you also need a local Reno SEO company to ensure your website supports the objectives of those campaigns. For instance, launching a successful SEO in Reno campaign or an AdWords drive could potentially increase your website traffic 100% – but can your web design sustain that increase?

Best SEO Company in Reno

Reno SEO Expert

Sandy Rowley Shares Nightmare Story and how SEO helped to save the family business.

 

Unless well executed, an immensely popular SEO drive, not supported by a corresponding web design strategy, may turn out to be a disadvantage. Instead of having customers lining up for your products or services, they may start deserting you for the competition. Why? Because of a slow-loading website; or one that uses too much bandwidth on a mobile device; or…because it’s just plain old boring!

An internet marketing solutions company has the skills and expertise to weave all these strategies into a seamless digital marketing plan to help you move beyond…way beyond! – the realm of just static websites and chain emails.

advertising-agencies-in-reno

Unrivaled local value proposition

The best way to tap into the power of local SEO is to either join a lunch-and-learn session, or opt for a FREE SEO review of your website. You’ll be amazed at what opportunities available.

The best part about working with a Reno SEO company, like Reno Web Designer, is that you can receive amazing value for investment locally – without having to travel outside the city or across state lines. Yet, at the same time, the SEO measures, digital marketing strategies and web designing ideas put in place have the potential to unleash global demand for your products and services.

Now, that’s the power of thinking global and acting local!

best web design company reno nv 350 x 200

Dear Business Owner AKA Super Hero, Entrepreneur, Rain Maker…

Welcome to our SEO services webpage. I’m Sandy Rowley, CEO, founder and SEO expert at Reno SEO, Marketing & Web Design. I wear many hats around here, but at the core of it all: I help companies increase revenue with SEO, Web Design/Development and Social marketing.

Many of our clients have come to us after experiencing disillusionment with other “SEO experts”.  I simply ask them: How do their “SEO experts’” websites rank on Google? And their answer invariably is: We haven’t tested their website! Well, here’s my first piece of advice – If you want someone to deliver real SEO results, the best way to do so is to test how their websites are doing for SEO.

Many web services companies have jumped on the SEO bandwagon. They promise unsuspecting clients the world, but never really deliver much. They’ll impress you with buzzwords like “organic traffic”, “top ranking”, “number one SERP spot”, “bounce rate”, “link building” and “exponential sales growth”. When months of using their “top rated” (READ: Expensive!) services don’t get your website even one position higher than you were before paying them thousands of dollars…they’ll offer reasons (READ: “excuses”):

  • Give it time!
  • Trust us…we’re seeing the data, and its working!
  • You’ll need to buy 6-months more of our service!
  • The problem is with your products…try changing your business model!
  • It’s taking longer than we expected because your services are too pricey!

Instead, you’ll discover too late that you’ve been pouring money into an endless money pit. And here’s a second piece of free advice: The sooner you terminate your relationship with these “SEO gurus”, the better off you’ll be.

We take pride in our efforts to educate and enlighten visitors, clients and prospective clients to our website, about the perils of working with unproven “digital marketing experts”. At Reno SEO, we follow our own advice when building our SEO profile. That’s why we encourage everyone looking for our help to test our websites SEO first. That’s the only way to guarantee that you’ll get real SEO value from our services.

Looking to launch your online business with Shopify? Sandy is one of the leading E Commerce experts in the state.

 

Where There Are No Excuses – Just Plenty of Leads and Lots of Organic Traffic!

If you’ve found yourself here, on our Reno SEO page, then it’s very likely that you’re in search of credible SEO assistance. And the reason that your Google search landed you on our site, instead of some other place, is simple: We take the same SEO medicine that we prescribe to our clients!

We’re forever watching how search engines like Google (and others too!) constantly evolve. And, because we adapt and respond to search engine algorithm and methodology changes, our SEO efforts deliver real results.

Reno Search Engine Optimization services voted top SEO company in Nevada.

So, if you are tired of hearing complaints and excuses, and are looking for real SEO results, why not contact us for a free, no-obligation consultation? Don’t make excuses…just do it and you’ll thank yourself you did!

 

Real SEO Value: Look for Tangible ROI…Not Empty Promises!

Seeking real SEO value is akin to training for a marathon – not just a quick sprint. Sure, there are “SEO gurus” out there that will get you to a higher SERP ranking for a quarter of the cost that industry competitors quote– but then, you’re on your own. You’ll soon find yourself lower than you were before they stepped in. That’s because there’s no real strategy to deliver ongoing SEO value. When you do the math, you’ll discover you’ve lost that investment without receiving sustained return on investment (ROI).

Another promise broken!

Like any successful project in the business world, real ROI is commensurate to the investment you pledge to it. The more you invest, and the longer you sustain that investment, the higher you’ll rank compared to your competitors. But getting to page#1 of a relevant SERP is just half the battle. Real SEO value means staying there despite what the competition throws at you!

If they pump $2,500 a month in SEO funding, but you only invest $200, it isn’t hard to see how that race will end for you. But that’s not the way to measure SEO ROI – just by how much you spend. For instance, what if you invested $2,000 a month resulting in 75% additional traffic, 50% more leads and $10,000 to $50,000 in increased monthly sales revenue? Well, that’s a wise investment and an even better ROI!

Value is What You Pay For

SEO costs money…there’s no denying that. But, as is always the case in any business investment, value is what you get out of what you pay for. If that $2,000 a month investment we spoke of earlier only resulted in just $200 in additional revenue – that would not be value in return for your investment. So, if you are looking for an SEO company to deliver real SEO value, don’t expect to get that value by budgeting $200, $500 or $600-per-month. That just won’t cut it…and that’s not what we here at Reno Web Designer are about!

Our mission is to deliver real SEO value in return for a thoughtfully-allocated budget. And over a decade of supporting client SEO efforts has underscored that value. You get what you pay for. For instance, if you were to hire a full-time in-house SEO resource, he/she would cost you a minimum of $100,000 a year – if not more. And that’s just a single resource. When you work with Reno Web Designer, you receive value for what you pay in the form of multiple skillsets – a whole team supporting you for as little as $12,000 a year!

 

Your 3-Step Plan to Top Google Rankings

Over more than a decade, we’ve perfected SEO down to an art form. Our proven processes, tried-and-tested best practices and effective digital marketing strategies deliver real SEO value as quick as 1-2-3!

Step#1: Contact us if you’re not satisfied with your “SEO guru’s” performance, and hear what a real SEO expert has to say

Step#2: Tell us about your SEO expectations, goals and objectives, and watch us build an outline for a value-adding SEO strategy

Step#3: Lets implement your strategy and watch you reap the benefits of your SEO investment

It’s really as simple as that!

How Do I Get SEO Services For My Business?

1. Contact Us

A member of our expert Reno SEO team will speak with you about your company and the type of results you want.

2. SEO Audit

Once we better understand you and the products and services you provide, we will begin a full audit of your content to determine how best to get you more business.

3. Custom Plan

We will create a custom plan based on your objectives and budget. Once the plan has been agreed upon, our SEO specialists will begin working on attracting more clients to your business.

4. SEO Package and Monitoring

When your monthly SEO package is in place, we will constantly monitor its effectiveness and provide you with regular reports. With high-level monitoring, we can keep track of everything and adjust your strategy as needed.

Speak with one of the best SEO web design companies in the US today! 775-870-0488.

 

 

 

Our SEO Pricing & Service Plans

*All SEO packages include white hat SEO items not listed.

What is SEO?

SEO-Jump-start-reno-nv

Plan: SEO JUMPSTART 

Fee: $1000 (One Time Fee)

Price includes SEO services for a 5-page website. Additional pages may be included in the package at a $100 fee per page.

What it’s all about:

Now that you’ve launched your website, it’s time to get your audience acquainted with it. Think of your newly minted website as someone that’s just moved to a new city. You’ll need someone to show you the ropes and make sure everyone that matters to you knows you’ve arrived. Our Jumpstart program gives you a quick head start on SEO.

What’s included?

Keyword Research
Install Google Analytics
Create XML Sitemap
Add ALT Tags
Create Page Title and Descriptions
Add Location to Google Maps
Submission to top Search Engines. Up to 500 search engines, social signals, relevant links and directories.
Add Business to 3 Local Reno Directories
303 Re-Direct
Install All-In-One-SEO Plugin
Rename Page URL’s
Social Share Buttons

 

 

 

basics-seo-plan

Plan: FOUNDATIONS SEO 

Fee: $800 PER MONTH (normally $960 per month)

*Requires prepayment for a 3-month service commitment

What it’s all about:

Detailed planning – That’s what this is all about. How much you should plan for SEO isn’t an exact science. It depends on several factors, including: How crowded your niche is; What rankings your competitors enjoy? Where you currently stand in terms of SEO? Your timelines for moving up the SERP ranking. It all factors into a comprehensive SEO strategy. Getting you from #5 to #4 might be easier than moving you from #150 to #4!

This program delivers a tailored Basic SEO Plan based on your unique circumstances.

What’s included?

Initial Website Audit
Keyword Research
Customized SEO Strategy
On-Page SEO
Off-Page SEO
Submission to Search Engines
Link Building
Web 2.0’s
Monthly Reporting

 

 

 

ESSENTIAL-SEO-PLAN

Plan: ESSENTIAL SEO 

Fee: $1,500 PER MONTH

What it’s all about:

Based on your overall plan, we’ll put together a personalized SEO strategy that puts that plan into action.

Highly recommended for small businesses in a highly competitive niche.

What’s included?

Campaign Setup And Optimization
Detailed Website Audit
Basic Digital PR
Speed improvements
Customized SEO Strategy
Keyword Research
On-Page SEO
Off-Page SEO
Link Building
Monthly Reporting

 

 

 

ENTERPRISE-SEO-PLAN

Plan: ENTERPRISE SEO 

Fee: $2,500 PER MONTH

What it’s all about:

After reviewing your website, its current competitive position and your SEO goals and objectives, we’ll develop a personalized SEO strategy based on your unique needs.

Highly recommended for Small-to-Medium Enterprises (SMEs) looking to create competitive edge over the competition.

What’s included?

Campaign Setup And Optimization

Detailed Website Audit
Customized SEO Strategy
Speed improvements
Mobile SEO
Digital PR Componant
Keyword Research
On-Page SEO
Off-Page SEO
Link Building
Strategic Placements for Authority Building
Industry Specific SEO strategies
Competitor Monitoring
Monthly Reporting

 

 

 

corporate-SEO-plan

Plan: CORPORATE SEO TO THE MOON

Fee: $5,000+ PER MONTH

What it’s all about:

Large corporations have highly demanding SEO aims and objectives. This plan will result in the creation of a custom SEO strategy that delivers higher website traffic, better quality leads and enhanced revenue opportunities.

What’s included?

Campaign Setup And Optimization

Detailed Website Audit
Speed Improvements
Competitor Analysis and Monitoring
100% SEO Guarantee
Safe White Hat SEO Practices
Mobile SEO
Video SEO
Audio SEO
Digital PR
Customized SEO Strategy
Keyword Research
On-Page SEO
Off-Page SEO
Link Building
Industry Specific SEO strategies
Competitor Monitoring
Monthly Reporting
Secret SEO Strategies for Competitive Markets

 

What Exactly Will An SEO Expert Do For You?

What Exactly Will An SEO Expert Do For You?

“SEO is the fastest way to solifify a businesses authority in any given market…”

Sandy Rowley Shopify SEO Expert

By 2020, research shows that businesses will spend $80 billion dollars on SEO. If you’re going to put out big bucks on SEO, you want to know what you’re getting.

Since you want to know what you’re getting, you ask, “what is an SEO specialist?” and “What am I going to get out of these SEO efforts?” These are great questions and if a service you’re working with won’t tell you what they’re doing – run the other way!

Continue reading this article to learn what true SEO specialist will do for your business.

What Is an SEO Specialist?

An SEO specialist is a professional that keeps up with the latest and great in the SEO world. SEO stands for search engine optimization. Search engine optimization is the practice of helping your website get to the top of the search engines such as Yahoo, Bing and the almighty big G – Google.

Common Best Practices for SEO

Here are some of the things you can expect your SEO specialist to do for you when they start working on your campaign. While you might need an SEO specialist, you should know not everyone operates the same way. Some companies operate differently than what we mention below and you should know we can’t speak for all SEO companies.

Keyword Research

Keyword research is one of the most important things you need to do before you even get started on your SEO. You need to focus on getting specific terms mastered so you can get to the top of the search engines.

An SEO specialist uses various tools to look at metrics for keywords. If the metrics are favorable, it is time to see where in the buyer cycle these keywords are. Even if a keyword is a high volume keyword, if there is little to no buyer intent, you likely don’t want to target this keyword.

If you have more time to build your base and can wait to get more clients, you may target keywords that are further up the funnel. There are more keywords at the top of the funnel where people are searching for information but it can take a long time for them to convert.

If you’re a local business, the SEO specialist will help you determine which local terms you need to focus on. If you’re a lawyer, you might find that there are more people searching for XYZ city attorney vs. XYZ attorney. If that’s the case, your specialist will advise you to focus on the term with the highest search volume.

Link Building Activities

Link building is one of the major points of SEO. Link building is getting other websites to link to your website. There are good ways to do this and bad ways to do this.

A true SEO specialist will do this through what is called white hat SEO while less than reputable people may try black hat methods. Black hat methods are spammy and won’t render long term results.

Some of the ways a good SEO specialist will build links are the following:

  • Guest posting
  • Broken link building
  • Press releases
  • Citation building

Guest posting is when you or someone else guest posts on your behalf. When you guest post, the website will link back to your site within the article. You may get an in-context link or you may get a link in the author bio.

Before you commit to doing a guest post, make sure to ask where the link will be. An in-context link is worth more than a link in an author bio.

Broken link building is when you find sites that have broken links on their sites that linked to similar content. Your content may be helpful to replace this information thus giving you a link from this website.

Press releases can get you hundreds of links from sites all over news websites. Even though the content is the same, you’ll still get credit for the links.

Citation building is important, especially if your business is a local business. Citations let search engines know where your business is located so you will show up in the right place in the search engines.

On Page Optimization

While link building is important, on page optimization shouldn’t be ignored. If you ignore on page optimization, search engines will be confused about your site. Without on page optimization, your website isn’t likely to make it ways in front of any of your target audience.

What is on page optimization?

A couple of things you need to pay attention to when you want to get SEO results with on-page SEO is your metadata and your alt text. Your metadata is things like your page title and description. Alt text is text that shows up in case a photo doesn’t load.

When you want to rank for a keyword, include the keyword in the title, description and alt text of images on the page.

Reputation Management

A good SEO company isn’t going to allow you to rank your website with a low rating. You need to work on getting a higher rating if you have low stars or even a lack of reviews.

Most of the time companies have enough business to get the ratings they need, it is just a matter of getting the customers to leave their reviews. When you make it easy for customers to leave reviews or simply ask, you are going to get a much better response.

Get the Help That You Need

Now that you have the answer to your question, “What is an SEO specialist?” and you understand a little more about what they do, you likely have more confidence in the service.

Understanding what SEO is and how it works can be complex, but we’ve done our best to break it down in simple terms. Most people need help with their SEO efforts. If you need help with SEO, contact us today for a free SEO audit.

Who is the best SEO expert in Reno?

Who is the best SEO expert in Reno?

Who is the best digital marketing expert in Reno as well as Nevada?

Sandy Rowley is the best SEO Expert in Nevada

Top SEO and Digital marketing strategist, Sandy Rowley, continues to lead the way in Northern Nevada for those looking to rank their websites high in search engines.

Her down to earth attitude has won the hearts of many local Reno businesses as well as world renowned brands.

“She is candid, funny and really knows her stuff.” Brittney S. Hi Line Travels

“With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, phone calls and most importantly dollars to our bottom line. If you are looking to do the same for your business the only option is Reno SEO, Marketing & Design.”

Greg Enholm

best seo expert

Winner of two honorary Webby Awards, Rowley brings more than digital marketing expertise to the table, she is a world wide acclaimed website designer with clients like Patti LaBelle, David Wolfe and Gwen Stefani just to name a few.

Although she has helped some of the worlds leading brands, her love is to help small businesses, like herself, out rank the big guys.

“A true SEO expert will be able to prove their skills early on. If you have any doubts whether your SEO expert is actually helping your company rank well in Google, then you have a problem.” Sandy Rowley Voted Best SEO Expert

Schedule a free 15 minute phone consultation with Sandy Rowley, leading digital marketing pro by calling 775-870-0488.

A real SEO expert, Sandy Rowley, goes above and beyond what your typical ad or advertising agency will do for most clients. Traditional marketers are late to the online marketing game. Most of them outsource their SEO because they are lacking in those skill sets. SEO strategy is a skill that takes years to master.

Most of her SEO clients come from Google search, social media and referrals. Usually a company will hire the largest or most well known ad agency in town, trusting that this old school marketing agency also understands technical SEO. The shocker comes many months later and after spending thousands of dollars for nothing.

the best seo expert in reno

View verified 5 star reviews on Sandy Rowley and her SEO services on Google.com here.

Webdesign & SEO

Webdesign & SEO

SEO is a Part of All Good Web Design and Here’s Why

New websites can often lead to less traffic for one major reason: web design and SEO go hand-in-hand.

Quality web design starts by determining what will bring people to your site. When people Google something, you want to make sure your website is the first thing they see.

So an effective search engine optimization (SEO) strategy is vital for any online business, and it should be implemented within the web design process, not afterward.

This means that the way your website looks is the second part of the web design process, and it is just as important. Here are some traits of good web design.

Starting with the SEO

Good SEO means knowing your business well. Before writing the first line of HTML code, designers should know what will drive traffic to the website.

SEO does not stop at keywords, however. An effective SEO strategy accounts for the ways other websites will link to it and makes content easily parsable. The best SEO strategies also have the best content.

Basically, before designing the user experience, good web designers will consider how the website will reach the user.

Designers should try to ensure that websites are relevant and applicable to whatever the user is searching for, and are presented to them before other websites.

Designing for the User

After figuring out how to get information to users, web designers should make sure their websites presentable.

You could have everything a user could ever need on your website, but it would not matter if users can’t navigate it.

Difficult user experiences can doom a website, no matter how effective its SEO strategy is. Users will simply leave a webpage if they can’t use it.

So while designers must consider the website’s content, they must also find ways to make it presentable while staying true to their client’s web design branding. A website about something like make-up probably should not have an impact font, and tech blogs may not want to use a Jacques and Gilles typeface.

Designers should also stay ahead of the curve in web design, which includes designing websites for mobile.

Knowing How Web Design and SEO Go Together

Google mentioned recently that it favors responsive designs for mobile platforms over adaptive designs, and designers should keep that in mind while building websites.

So while users may enjoy scrolling through many pages at once and it can be a neat gimmick, the design loads a website’s URL with keywords and raises SEO alarms. This can harm the website’s SEO ranking in ways that responsive design do not.

An SEO audit can help show you how your design is impacting your ranking.

A seemingly good design choice can negatively impact the overall website, which is why web design and SEO should not be treated separately. They go together to make a successful website.

Making Your Web Design and SEO Work

SEO is an important part of any web design, and it should be a part of any web design process. No designer should neglect a website’s SEO strategy while building the actual web pages since SEO can make or break a business.

You can contact us if you want to view your current SEO rating, or if you want to know how to improve your web design and SEO strategy.

SEO Expert Answers Common Questions

SEO Questions Answered by Marketing Expert Sandy Rowley

Is it easier to rank for some keywords over others?

Yes it is!

SEO is very competitive. Businesses in each city know how important it is to position their website in the #1 position for their products and services. Each clamoring for the top position. Some keywords however are easier to target than others. The goal of most small business SEO marketing plans are to find those hidden jewels (keywords) that are not as competitive, but have plenty of search traffic. Use these long tail keywords to rank your website in Google.

How does the Google search engine decide which website will rank #1 for a particular keyword?

Google uses artificial intelligence named Rank Brain to automatically keep track of what a user (person) does while using the Google search engine. RB (Rank Brain) monitors how well your website provides engagement and information for their users.

An example of how RB determines what pages from a website should rank #1 in the search results:

Suzy goes to www.Google.com and searches for ‘

Things To Do in Reno

Google displays a list of websites in the paid and free clicks section of their search results.

Suzy scrolls down and looks at a handful of search results and determines from the words used in these search results, which will probably be the closest to what she is searching for.

things to do in reno

*How to increase the chances that your website listing in Google gets the lions share of clicks?*

Once she decides to click on a search result, Google keeps a note of this and then follows her actions even closer. What happens next on her journey to find something fun to do in Reno tonight.

After she clicks onto the listing, she notices that the website is easy to navigate, she also sees that there are a number of things she can do tonight. She then starts clicking around in this website. She even finds an art class and decides to sign up to join this class directly on the site.

These actions tell Google that the page on this website is a relevant match for the keyword phrase ‘Things to do in Reno’. So, if this trend continues, where other users find what they are looking for on this site, chances are, this website will continue to hold their #1 position for this popular keyword.

What does Google think of SEO experts and the service that they provide?

 

SEO experts

What Are Some Things That Could Cause A Website to Lose their #1 Rankings?

If enough people went to Google and searched for ‘Things to do in Reno’ and clicked on the same website, but immediately clicked on the back button, this would tell Google’s Rank Brain AI, that this website or page on this website is not a good fit for that keyword phrase and over time, this website or page on this website would start to drop down to the 2nd, 3rd and eventually to the back pages.

Looking for some quick answers on SEO? Check out this SEO infographic.

Is there a way to outsmart my competitors SEO rankings?

Yes, yes there is. In the world of Internet Marketing there are the good gals and the bad guys. One SEO expert will promise you the highest rankings in Google for almost nothing. Or worse, sign you up for a long SEO contract and hope you never notice the fake traffic that they paid to go to your website to inflate your Google Analytics stats. These guys focus on the quick fix solutions, the dazzling sneaky SEO tactics that may work in the short run, but will most certainly cause a great deal of harm to the clients website rankings.

Then you have the good gals, the ladies who dedicate their time, energy and expertise to work closely with her clients, making sure that all the t’s are crossed and all the I’s dotted to the exact liking of the Google search engine. These hard worker bees deeply care about their clients success, and take it personally when their clients outrank the bad guys.

How does the average small business know who is who in the online SEO world?

It’s easy, you check out their Google, Facebook and Linkedin Reviews. If their reviews are from real businesses like you, then your golden. If the reviews are oddly enough from other SEO agency’s or Marketing Firms, something is off. Why is that? Think about it, why would your competitors, especially in the SEO industry, give their competitors 5 star reviews? It is a Ponzi scheme to fool the review site. See, the more 5 star reviews you have on your profile or listing, the higher your website will rank in LinkedIn and other review sites. These SEO experts all hop on this bandwagon of fake reviews because they are not direct competitors, so they all agree to give each other fake reviews to beat the system.

Also keep in mind the adage, “If its too good to be true, it probably is.”

I have had new clients send me their login information to some humongous SEO corporations dashboard only to learn that the SEO corporation did nothing, absolutely nothing for this small business SEO, but charged their credit card $99 a month for a whole year!

SEO should be a customized solution for each website. A one size fits all mentality is a big warning sign to run the other direction. There are hundreds of factors that determine whether a website will be ranked #1 or on the last page of Google search results. Even websites in the same industry. No two are alike, ever.

Is all of this necessary? Seems like a lot of work?

The short answer is of course, don’t be silly. The full answer is, it depends. Some industries are just too saturated for a small company to stand a fighting chance. Some keywords and keyword phrases will take at least 2 years to rank organically in their market or city. While, others can rank within 2 weeks in the #1 spot. An experienced and knowledgeable SEO expert will be able to give you an honest answer before signing you up for their services. Although they cannot look into a Google Crystal Ball and give you exact dates, they can give you a good estimate of the time it will take them to get the job done.

What if your small business wants to knock the local leader off their throne in Google? What if that competitor is doing all the right things with SEO?

This is where we get to the good part. The part that gets my blood pumping and lots of creative ideas flowing. A good, solid challenge!

The first step to take is to do a full SEO audit of your competitor’s website as well as your website. Why?

A full technical SEO audit includes analyzing the structure of the website, as well as a list of the top development errors and broken links.

Any errors that we can find with an audit, will be one more item that we can do better with your website.

Next step is to devise a custom SEO Marketing Plan for the next 3, 6 and 8 months. Assess what content is working for the competitor, then use this data to create more engaging and useful content. Maybe we create a customized calculator, or we create a video series… the goal is to assess your competitors CTR (click thru rate) and their bounce rate, then improve on those numbers.

SEO in a very competitive market requires more than building backlinks and creating articles. This is why it is super important to know what your up against, if you can actually accomplish your goals or maybe need to utilize other online marketing tactics to reach your goal like PPC (pay per click), Guest Blog Posts and other outreach techniques.

seo professional

 

Can I just pay a local SEO expert to do this for me?

Yes! That’s the whole point of this article. One is to show you that yes, you can and need to have a solid SEO plan of attack in place for your business and Two, that you can do this work yourself, heck, I can even create the SEO plan, come into your office and train you and your staff how to implement the work. I even can check in twice a month to make corrections if needed.

If you are way too busy to do any of those items, I can totally take charge and make things happen for you as well.

 

SEO looks like it is too competitive, what else can I do to position my business in Google?

You might be surprised at what hidden gems, or keywords that I can dig up for your company. Say your target keywords are super competitive and you have a smaller budget and resources of time. I can look for related keywords and long tail keywords that are easier to rank for and if targeting enough of these long tail keywords, can send just as much traffic if not more traffic than the big, competitive keywords your top competitors are dominating in.

I have clients all the time use this strategy. I even use this myself, even though I dominate all of the top SEO related keywords in my industry and city, I still target the long tail keywords as well.

 

Web Design

Have more questions on internet marketing? Post your comments in our free SEO Marketing Facebook group here to have them featured in this post.

Learn more about SEO Expert, Sandy Rowley…here.

Top SEO and Digital marketing strategist, Sandy Rowley, continues to lead the way in Northern Nevada for those looking to rank their websites high in search engines.

Her down to earth attitude has won the hearts of many local Reno businesses as well as world renowned brands.

“She is candid, funny and really knows her stuff.” Brittney S. Hi Line Travels

“With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, phone calls and most importantly dollars to our bottom line. If you are looking to do the same for your business the only option is Reno SEO, Marketing & Design.”

Greg Enholm