Sandy Rowley voted best web design and SEO marketing expert in Northern Nevada.
How can search engine optimization help grow your small business in the Reno Nevada area?
SEO, or search engine optimization is a marketing strategy that helps pages from your website rank high in Google, Yahoo and Bing search engines.
Thousands of people in Reno and even outside of the state of Nevada, search for Reno related keywords every day! Anything from website designers, logo designers to coffee shops and real estate listings. Reno is a hotbed of search engine traffic for sure!
Business owners who ignore this marketing tactic will find it too late or costly to outrank their local competitors once they do hop on the SEO bandwagon.
- Free customers as long as you rank high in search
- Seen as the authority in your industry
- Grab the lion share of new customers searching for your industry
SEO is only part of the solution. PPC pay per click marketing can boost your rankings within a few hours, but can be costly especially if you are new to internet marketing and the PPC world. Website optimization is far more than adding a few meta title tags and keywords. Your sites optimization should include on site factors like website load speed and if it is mobile ready.
Tens of thousand of people are moving to the Reno area from California. They used Google and other search engines to find new work or homes in Reno. Most of them searched in Google for keywords that your business could have been ranked #1 for.
Search engine optimization can really increase the amount of foot traffic your business sees in an average day. SEO is critical for a business who needs to increase their revenue this year.
You can use search engine optimization tools as well to keep an eye on your SEO pros. You should check your website each week. Tools like Google Search Console are an invaluable SEO tool that has saved me countless hours of work and research while assessing if a website can rank for a keyword this month or would need months of dedicated SEO work.
Want to learn more about me and how I operate? Join me at one of my free Internet Marketing Workshops at Swill Coffee & Wine in Reno Nv. Once a month, I teach a marketing workshop to no more than 50 Reno business owners. You are free to join us.
How do you know if search engine optimization will help your business? What if you are in an industry in Reno that is difficult or too expensive to hire and SEO expert to maintain my websites SEO traffic?
I work with a lot of clients in very competitive industries where their average PPC can be as high as $100 a click. In those industries, you can expect to pay $10k or more a month in SEO fees. Sure, you could probably find a SEO company that would do it for less, but you would not know that that their services were not working until a few month into your contract, you have yet to gain a new customer from your website. I see this happen often. Most of the calls I get each day from new prospective SEO clients are from successful businesses that saw a drop in sales online. They hire me to do a technical SEO audit, where often I discover shady SEO practices and web marketing companies paying for fake traffic to be sent to the persons website. So, when they signed up for this super good deal from a local or national SEO company, they saw an immediately spike in traffic in their Google Analytics account.
Most clients think that the SEO company or expert, was doing a fantastic job until a few months in, they are wondering why no one is converting to a sale. When they started digging around inside their websites analytics account, their heart dropped. “Why do I have so many views from India and Africa?”
This is one of the reasons why we do not ask for a 12 month contract with our SEO clients. We do get nervous about this setup because what if the client changes their minds and we did all of this up front work in the beginning without being properly paid for our services, but this is something we are willing to risk to prove our point here. You can hire any SEO idiot for $300 a month, but you will reap what you sow. SEO is hard. SEO takes time, effort, energy and constant change. Google updates the rules twice a day.
I have been working as an SEO and Web Design expert since 1999. I have worked with small business owners, to mommy bloggers all the way to corporate portals, government community websites, university websites as well as famous celebrities. I have won two honorary Webby Awards for my web design work. None of that matters, if I do not get your website ranking for money making keywords that help you reach your goals.
A good SEO expert will not just randomly choose the easiest keyword to rank your company website for, they will dig deeper and test what keywords could drive the highest ROI for your investment. This is an on going process. I work closely with my clients to ensure that I am working on relevant keywords for their business goals.
Website optimization is an exciting field to be in. I get to be on the cutting edge of internet marketing strategies that change lives for the better. My job is to stay on top of what is working in the SEO world and what is old news.
Some of the top Search Engine Optimization opportunities for your business are:
- Video SEO
- Social Media SEO
- Image search SEO
- Scholar SEO
- Q & A SEO
and more opportunities to get in front of potential customers online.
You can also search on Youtube for how to do SEO and learn hundreds of different web optimization techniques and strategies. Whether they are up to date and current with what Google deems as white hat SEO practices is to be determined.
Most Youtube SEO channels have outdated and useless information. Some however have polished video programs that are intriguing and interesting to watch. And yes, you will learn some valuable and useful web marketing tips and tricks. The kicker is that if you would like to take it a step further and actually use the information to say, make money in the real world, you will have to hire the SEO celebrity for $10’s of thousands of dollars a month just to start.
If you think about it, why would a top SEO expert give away all of his or hers SEO super powers for free? Sorry, there has never been or will ever be a free lunch. 🙂
Want to speak with a local SEO expert in Reno? Just give me a call already. Lets hop on the phone, review where your at, what your competitors are doing and then at least get a factual SEO quote. You can then do your own calculations as to what it is going to take to break even, what it will take to turn a profit. Then make your decisions based off of facts that will either save the business or save you a few hundred bucks.
Located in Reno Nv USA.
What is Search Engine Optimization? Wikipedia states…
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
What is SEO?
SEO stands for search engine optimization. SEO helps a website rank in Google and other search engines for keywords that people are using every day to find products and services they need. Having your website SEO optimized improves the chances of this website ranking for those keywords in a search engine.
Learn more about our Internet Marketing Workshops here.
How can SEO help my small business?
Small business owners cannot ignore the opportunities that a SEO optimized website will bring to your company. Who loves free internet marketing? Seriously, if you were to start a PPC or pay per click campaign to advertise your business on Google, you can expect to pay $2.00, $10… and more per click to position your website at the top of the search results. With a solid SEO marketing plan with simple actionable steps, your small business can rank at the top of Google search results in the free clicks section!
Can I learn to do SEO on my own?
Yes, I work with small businesses every day. That is what I do! I have found that doing one on one SEO workshops on a regular basis can really help your local business achieve your SEO goals within a few months or less. Some small businesses see results within a week after implementing my simple SEO strategies.
What are the average costs with SEO?
It depends on a few things. One of which being, how competitive are the keywords your small business is looking to rank for? Some keywords area easier than others. Most small business SEO plans can expect to pay $900 and up per month to rank for a handful of top keywords in their niche. Other businesses like medical, dental, legal and restaurants can expect to pay thousands a month to compete. I can do a quick search and give you a good idea of what you can expect to pay a local SEO expert if they were to do the work for you versus you learning what is needed for your unique website, existing ranking positions and competitive market at the time.
What is SEO Conclusion
As more and more small business owners understand the benefit of SEO services, I expect the competition to increase online across the board for all niches. In the 18+ years’ experience I have in web design, SEO, internet marketing and email marketing I know one thing to be true for SEO ranking, the early bird does get the worm and the persistent small business owner who builds up their authority online over time, will always outrank their competitors.
Make sure to get on the waiting list for my once a month FREE Internet Marketing Workshops held each month at Swill Coffee & Wine.
Looking to buy search engine marketing services? You might want to learn some of the options available and what each really means.
I regularly keep an eye on my local and national SEO or Internet Marketing competitors. I want to see what services they sell or changes to their offerings.
Lately, I am noticing a number of larger marketing sites popping up claiming that for a small monthly fee, they will seemingly rank your website at the top of Google and Yahoo search.
This intrigued me, because I know that no one marketing plan will fit every business, even if those businesses are in the same industry or niche.
Have these big guys figured out some ground breaking SEO strategy that magically works for everyone?
Businesses who are looking to rank their websites locally at the top of the Google search results need to focus on 3 things when researching affordable and reputable marketing packages or services.
- Does the marketing company guarantee results? Results that matter like your website being positioned at the top of Google search for a keyword that actually has a fare amount of search volume each month? A lot of larger SEO companies will promise to get your website into all the major search engines, what the fail to mention is that you will only rank for your company name and nothing more.
- Is the company actually selling you Search Engine Optimization and on going SEO services or are they buying a few PPC pay per click ads each month and charging you a great deal of money to do so? SEO is all about ranking your website naturally in the “free clicks” section of Google. PPC is very helpful, but can be a huge waste of money if not done with a specific goal in mind.
- Ask to see reviews from a real small business that you can call and chat with. There are lots of SEO company websites that look like they are located in the US, but are actually a front for businesses in other countries. You always want to work with someone local if you can find a qualified SEO expert. You want someone that has credibility and is around when you need them. Working with a company in another country is just asking for trouble.
Each website has its own score card with Google. There are over 200 ranking factors that Google assesses to determine if your website will outrank the competitor down the road.
Some of the SEO terms to know about are:
Time on site – how long do your website visitors stay on your website with each visit? The longer the better for your SEO.
Bounce rate – How many people that click onto your website from a Google search immediately hit the big bad BACK button the second they land on your website? The lower this number, the better.
CTR or Click Thru Rate – The higher this percentage, the better. Your CTR is calculated by how many impressions or times your website address came up in a Google search, then was clicked on.
Google has reported that they update their search engine algorithm at least 600 times a year. I think they do it to play with our heads, but that is another story. Us SEO experts have to stay up to date with these changes in order to protect our client’s rankings as well as our own.
With so many changes, I find it very hard to believe that any one SEO company can offer a one size fits all marketing package that will work for everyone.
My guess is that they blindly offer these marketing packages to hundreds of thousands of unsuspecting businesses around the world, hoping to get lucky with those businesses who have no clue that they are paying for a SEO service that is not even working for them.
Curious if your SEO is really earning you new clients? Let me do a quick audit on your true SEO rankings for free. Call or text me any time of the day @ 775-870-0488. If I can help right away I will. If not, I will get in touch within 24 hours or less. You can count on it.
SEO Questions Answered by Marketing Expert Sandy Rowley
Is it easier to rank for some keywords over others?
Yes it is!
SEO is very competitive. Businesses in each city know how important it is to position their website in the #1 position for their products and services. Each clamoring for the top position. Some keywords however are easier to target than others. The goal of most small business SEO marketing plans are to find those hidden jewels (keywords) that are not as competitive, but have plenty of search traffic. Use these long tail keywords to rank your website in Google.
How does the Google search engine decide which website will rank #1 for a particular keyword?
Google uses artificial intelligence named Rank Brain to automatically keep track of what a user (person) does while using the Google search engine. RB (Rank Brain) monitors how well your website provides engagement and information for their users.
An example of how RB determines what pages from a website should rank #1 in the search results:
Suzy scrolls down and looks at a handful of search results and determines from the words used in these search results, which will probably be the closest to what she is searching for.
Once she decides to click on a search result, Google keeps a note of this and then follows her actions even closer. What happens next on her journey to find something fun to do in Reno tonight.
After she clicks onto the listing, she notices that the website is easy to navigate, she also sees that there are a number of things she can do tonight. She then starts clicking around in this website. She even finds an art class and decides to sign up to join this class directly on the site.
These actions tell Google that the page on this website is a relevant match for the keyword phrase ‘Things to do in Reno’. So, if this trend continues, where other users find what they are looking for on this site, chances are, this website will continue to hold their #1 position for this popular keyword.
What does Google think of SEO experts and the service that it provides?
What Are Some Things That Could Cause A Website to Lose their #1 Rankings?
If enough people went to Google and searched for ‘Things to do in Reno’ and clicked on the same website, but immediately clicked on the back button, this would tell Google’s Rank Brain AI, that this website or page on this website is not a good fit for that keyword phrase and over time, this website or page on this website would start to drop down to the 2nd, 3rd and eventually to the back pages.
Looking for some quick answers on SEO? Check out this SEO infographic.
Is there a way to outsmart my competitors SEO rankings?
Yes, yes there is. In the world of Internet Marketing there are the good gals and the bad guys. One SEO expert will promise you the highest rankings in Google for almost nothing. Or worse, sign you up for a long SEO contract and hope you never notice the fake traffic that they paid to go to your website to inflate your Google Analytics stats. These guys focus on the quick fix solutions, the dazzling sneaky SEO tactics that may work in the short run, but will most certainly cause a great deal of harm to the clients website rankings.
Then you have the good gals, the ladies who dedicate their time, energy and expertise to work closely with her clients, making sure that all the t’s are crossed and all the I’s dotted to the exact liking of the Google search engine. These hard worker bees deeply care about their clients success, and take it personally when their clients outrank the bad guys.
How does the average small business know who is who in the online SEO world?
It’s easy, you check out their Google, Facebook and Linkedin Reviews. If their reviews are from real businesses like you, then your golden. If the reviews are oddly enough from other SEO agency’s or Marketing Firms, something is off. Why is that? Think about it, why would your competitors, especially in the SEO industry, give their competitors 5 star reviews? It is a Ponzi scheme to fool the review site. See, the more 5 star reviews you have on your profile or listing, the higher your website will rank in LinkedIn and other review sites. These SEO experts all hop on this bandwagon of fake reviews because they are not direct competitors, so they all agree to give each other fake reviews to beat the system.
Also keep in mind the adage, “If its too good to be true, it probably is.”
I have had new clients send me their login information to some humongous SEO corporations dashboard only to learn that the SEO corporation did nothing, absolutely nothing for this small business SEO, but charged their credit card $99 a month for a whole year!
SEO should be a customized solution for each website. A one size fits all mentality is a big warning sign to run the other direction. There are hundreds of factors that determine whether a website will be ranked #1 or on the last page of Google search results. Even websites in the same industry. No two are alike, ever.
Is all of this necessary? Seems like a lot of work?
The short answer is of course, don’t be silly. The full answer is, it depends. Some industries are just too saturated for a small company to stand a fighting chance. Some keywords and keyword phrases will take at least 2 years to rank organically in their market or city. While, others can rank within 2 weeks in the #1 spot. An experienced and knowledgeable SEO expert will be able to give you an honest answer before signing you up for their services. Although they cannot look into a Google Crystal Ball and give you exact dates, they can give you a good estimate of the time it will take them to get the job done.
What if your small business wants to knock the local leader off their throne in Google? What if that competitor is doing all the right things with SEO?
This is where we get to the good part. The part that gets my blood pumping and lots of creative ideas flowing. A good, solid challenge!
The first step to take is to do a full SEO audit of your competitor’s website as well as your website. Why?
A full technical SEO audit includes analyzing the structure of the website, as well as a list of the top development errors and broken links.
Any errors that we can find with an audit, will be one more item that we can do better with your website.
Next step is to devise a custom SEO Marketing Plan for the next 3, 6 and 8 months. Assess what content is working for the competitor, then use this data to create more engaging and useful content. Maybe we create a customized calculator, or we create a video series… the goal is to assess your competitors CTR (click thru rate) and their bounce rate, then improve on those numbers.
SEO in a very competitive market requires more than building backlinks and creating articles. This is why it is super important to know what your up against, if you can actually accomplish your goals or maybe need to utilize other online marketing tactics to reach your goal like PPC (pay per click), Guest Blog Posts and other outreach techniques.
Can I just pay a local SEO expert to do this for me?
Yes! That’s the whole point of this article. One is to show you that yes, you can and need to have a solid SEO plan of attack in place for your business and Two, that you can do this work yourself, heck, I can even create the SEO plan, come into your office and train you and your staff how to implement the work. I even can check in twice a month to make corrections if needed.
If you are way too busy to do any of those items, I can totally take charge and make things happen for you as well.
SEO looks like it is too competitive, what else can I do to position my business in Google?
You might be surprised at what hidden gems, or keywords that I can dig up for your company. Say your target keywords are super competitive and you have a smaller budget and resources of time. I can look for related keywords and long tail keywords that are easier to rank for and if targeting enough of these long tail keywords, can send just as much traffic if not more traffic than the big, competitive keywords your top competitors are dominating in.
I have clients all the time use this strategy. I even use this myself, even though I dominate all of the top SEO related keywords in my industry and city, I still target the long tail keywords as well.
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