A Basic Technical SEO Guide for Website Design

A Basic Technical SEO Guide for Website Design

As most small businesses are set to spend around $75,000 on digital marketing this year, they need to make every dollar count in that budget. Using search engine optimization is a way to pivot your page to be found by search engines, which is as good as free promotion. Search engine optimization, notably technical SEO is important in making yourself known to users.

Here are five elements of technical SEO that you need to implement.

1. Page Speed is a Major Factor
When you’re using mobile, the speed of your page gets weighed into how good your site is as a match for users. It lets search engines know that it’s optimized, updated, and you’ve tried to streamline the code base.

If you’re thinking about user experience, page speed matters as well. When users rank how well a site works for them, they will factor in load time. If it doesn’t load within three seconds, they’ll consider it a bad match that doesn’t give them what they want. Isn’t that the ultimate aim of user experience?

2. Bot Instructions Are Case Sensitive
If you’re giving robots instructions for your site, you need to ensure that you take case into consideration. Instructions in your robots.txt file need to be all lowercase.

If you play with case, you change the way the information is going to be processed.

Web crawlers, the tool that search engines use to index every site on the internet, look for files on your main directory. If you hide them somewhere else, they may never get read.

3. You Need Infinite Scroll
You want your site to be designed in such a way as to load content as your user scrolls. When they’re going down your website’s pages, you don’t want the content to stop.

Paginated pages combined with a very long scroll will help users to keep reading and staying productive on your site. If new content is constantly available, you’ll rank much higher than your competitor’s site.

4. Sitemap is What You Want
While Google needs sitemaps to be in an XML format, that’s pretty much the only stipulation to worry about when setting up your sitemap. Your hierarchy or your structure can look however you want it to look.

When you choose a sitemap that works for you and makes sense, you make it easier for search engines to scroll through your site. As long as there’s simple logic, you can structure it however you please.

5. Your Homepage Matter
Your homepage needs to have everything that you want search engines to find out about you. Because search engines look at that page first, you want your site to be ranked fairly.

You can have other sites ranked as well so long as you include a link from your front page.

Understanding Technical SEO is an Advantage

If you want to have a strong advantage on your competition, you need to take advantage of what technical SEO has to offer. When you optimize your site for crawling and indexing, you make yourself that much easier to find by your potential clients.

If you want to audit your SEO ranking, check out our guide.

How to rank your website in Google

Google is the top search engine in the world. With millions of searches happening each hour across the globe, how are you to get your companies website in front of as many searchers as possible?

SEO or search engine optimization is constantly evolving. Google updates twice a day on average. They are updating their algorithm and website to keep them as the top search engine. With those many changes, comes great opportunity for small and large businesses to reach the growing numbers of website searchers in Google.com.

Ranking a page from your website high in search results is the ultimate goal of most SEO companies, but we take it a step further and secure top sections of the first page of this popular search engine with SERP elements that have been proven to gain the most views online.

 Some SERP elements include:

source: https://contentmarketinginstitute.com/2018/01/seo-marketing-strategy/

  • AdWords – up to four at the top with optional extensions can make each ad deeper
  • Knowledge Graph – boxes that include data ranging from companies to celebrities on the right of search results page
  • Sitelinks – multiple links to subpages within the website result visible below the primary website
  • Local packs – several local listings appear together (often under a map marking the location of each one)
  • Carousel listings – interactive visual display of results for things like movies, songs, and restaurants
  • Reviews with star ratings (make some organic results deeper)
  • Image packs – often a single row of images appearing on the results page
  • Video
  • In-depth articles
  • Twitter content

Most of our SEO clients rank #1 for their most profitable keywords. They also rank multiple times on the first page of Google using the above strategies, gaining most of eye balls or views within a Google search result.

Contact Sandy Rowley today to learn how she can help your company gain the lion share of views for your keywords today. Call 775-870-0488.

Reno SEO Expert

Voted best SEO expert, Sandy Rowley is a leading small business SEO coach and mentor.

Need Help With SEO?


Reno web designer Sandy RowleyHello there! Thank you for clicking onto my website.

Do you need help increasing relevant traffic to your website?

Have you lost organic rankings? Or do you see your competitors taking over your market online?

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Schedule a quick 15 minute session to see if I am a good fit for your business.




Call or text 775-870-0488 for your free session.

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Sandy Rowley 
SEO Strategist

SEO Clients Include small business, high volume sites, corporate and celebrities website properties.

Services that can be included are:

Custom Web Design

Facebook Marketing

SEO Search Engine Optimziation

PPC Pay Per Click Marketing

Increase FaceBook fans

Email marketing

One on One marketing sessions.

Mini Marketing Plan

Some notable clients include:

  • The Official David Wolfe – Over 2 million views a month and growing.
  • Voice Latina – In partnership with The Smithsonian NYC
  • LuLu Chocolates – International Organic Chocolate Company found in Whole Foods and other national food chains.
  • The Body Mind Institute – Leading authority in online e courses, products and events in alternative health.
  • Universal Records, Harpo Studios, Patti LaBelle and other celebrities…
  • and small businesses who are growing fast with strategic SEO and PPC marketing that works.

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Reno Marketing Companies

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I am ready to go to battle for your business. I have the talent, track record and motivation to help your business succeed. I only work with those who I know I can help. I enjoy chatting with businesses and seeing how I can help in the shortest amount of time. Go ahead and call or text. I am sure that you will learn something valuable for your business.


Web Design & Seo Reviews

Peacebroom Bill Wood

Peacebroom Bill Wood

month ago
I was flying blind. After struggling to do everything myself while launching a garden tool product brand for the last 4 years, I knew that I was in way over my head. Sure, I have over 25 years experience is marketing and advertising, but that world has changed, and continues changing faster than I can keep up, but I didn’t have any option – it still all had to be done. Website, social media, video/photo production, marketing posts, and making important social connections. The main problem was not knowing what my main problems actually were, and continuing to improve one thing after another, only to find out that another issue negated my efforts. From technical details to social channel strategies to conversion marketing, Sandy is very clear and direct about how she approached all my challenges. The audit covered my entire online presence, and I was surprised at how, although I already knew an answer to many matters (perhaps, not always the right answer), I had missed making important connections, and I was missing opportunities, and limiting the growth prospects of my business because of it. Sandy helped me interpret the data & information about my business in ways that allowed me to take action, prioritize what to do next, and measure my success going forward. Now, I have more confidence in the directions I am taking (we’re measuring them), and feel more comforted knowing that I am connected to Sandy’s expert advice, and discernment. I don’t like wasting money, effort, or time. I was wasting all three. Thank you, Sandy!
jacquie chandler

jacquie chandler

3 months ago
Key value-add skills in a web designer: 1) listens to understand what you are trying to communicate and then provides expertise to compose and enhance your collection of visual content in an attractive, compelling and easy-to navigate way. 2) follow through, follow-up, taking time to train you on how to update and edit. 3) coaching on how to best position and accelerate your web site objectives.Thank you Sandy!
Danny Sierra

Danny Sierra

2 months ago
Reno SEO, Marketing & Web Design is an invaluable tool for promoting local events in and around Reno. We saw fast results and were able to reach portions of the population that wouldn’t have been available to us otherwise. Sandy is a passionate, knowledgeable professional with so many wonderful tools at her disposal. I’m so grateful to her for her time and attention. Patagonia Outlets.
Yuliana Lorenzo

Yuliana Lorenzo

month ago
Excellent service, professionalism and knowledge of their work is what characterizes Reno SEO, Marketing & Web Design. I had the honor to coordinate my website details with Sandy and I am delighted with her service. Her work speaks for itself. By J&J Custom Painting Company in Henderson NV.
Alisha Bee

Alisha Bee

3 months ago
 Every day here at TAP agency Consulting and PR, I need teammates that enjoy what they do, and who are experts at communication and driving projects forward. Sandy Rowley is a wonderfully intelligent person, who works diligently to provide her colleagues and clients with unparalleled insight and professionalism. I look forward to working with Sandy on each project. It is my pleasure to continue to refer Sandy and Reno SEO, Marketing & Web Design to my agency’s valued clients.

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SEO Site Audits


Schedule a Custom SEO Site Audit with Sandy Rowley @ 775-870-0488.  

SEO site auditsImportance of SEO Audits in Online Marketing Strategies

Getting your website optimized for top listings is probably the focal point of the internet marketing work you do for your site. It’s is very important however to periodically check your sites for areas that need updating or corrections from errors that have occurred since you started your SEO, to ensure that it maintains the best position in the rankings that it can.

Whats an SEO Audit? Sounds stressful…

Let’s make it clear from the start that SEO audits are not quite like traditional audits. The latter is done for marketing purposes. A well-executed audit – right at the onset- would mean that you have better knowledge on the performance of your site, its overall performance and the performance of the individual pages. Improved search engine rankings make for the only purpose of these audits. They are performed before the beginning of a project and at the beginning of a new quarter.

The purpose of an SEO audit is to source out positive actions that need to be taken to improve your site performance. This process should be performed on a monthly basis to ensure your website stays current and up to date.

An SEO audit is a vital process in any good Internet marketing campaign. It evaluates the performance of the entire marketing plan. Analyzing your marketing and website effectiveness is more than just checking the number of clicks your website had over a given period. It’s aimed at knowing the origin of each click, the percentage of clicks on your site that followed through to sales, weak points in your marketing scheme, other opportunities available to increase your clicks and other threats that may undermine your marketing abilities. Additionally, an excellent SEO audit will show you if the marketing you are doing is reaching the proper demographic.

Items Reviewed with a Custom SEO Audit

On-Page Review
It focuses on keywords on the website, where we place them, and whether or not the pages are set up to leverage the most important signals to their full effect (such as the use of <h1> and <h2> tags, Page Titles, Image Alt Text, etc.)

On-Site Review
Here you look at issues which affect the whole site, rather than each page individually. This is often where serious issues are uncovered (such as problems with internal linking, duplicate content, crawler accessibility, URL structure). This probably the more technical part of the audit and something which require a trained eye.

Backlink Analysis
Once you’re done checking out the pages of the site, then the entire website itself. You start looking at where the site is featured elsewhere on the web and who links to it, as well as how they do it. In addition to this, you build a list of desirable linking opportunities that people can either take away to a link builder or bring back to you to action.

Using a Free SEO Audit tool could be a good start in the right direction, but implementing a Full Technical SEO Site Audit can leverage useful data to grow your online rankings above and beyond what a free tool can offer.

Would you like a free 15 minute review over the phone? Call or text Sandy @ 775-870-0488.   with your website address, name and phone number. We can quickly assess your immediate website needs and offer a custom quote to perform a full technical SEO audit and even fix SEO errors that are found.

What is included in a Full Technical SEO Audit?

A high level and detailed overview of what technical items are hindering online SEO growth.

Some items that could be included in a custom SEO site audit are:

1. Page and Server speed.
2. Mobile friendly.
3. Structured Data errors.
4. Crawl Errors
5. Meta Issues
6. Robots.txt review
7. Internal linking
8. URL Structure
9. Incompatibility problems

The custom report will use down to earth language, easy to understand and digest as well as in depth technical clarifications needed to assess proof of findings. Most Full Technical SEO audits start at around an investment of $1900 and up depending on the size of the website property. Read more about SEO site audits here.


Looking for a DIY SEO site audit?

Join our Free FaceBook.com group to learn more: http://www.facebook.com/groups/renoseo/


Full technical SEO Site Audits start at $1900 and are ready for review in 2 – 4 weeks. I require access to Google Analytics, FaceBook Insights and Google Search Console. Call Sandy now at 775-870-0488.

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