Reno Calendar of Events | Internet Marketing Workshop @ Swill Coffee & Wine


reno calendar of events

Reno Calendar of Events

Located @ Swill Coffee & Wine.

Join local SEO Expert, Sandy Rowley and 50 other Reno area business owners for this up coming event in Reno.

Grab a hot cup of coffee, tea or chai and something yummy to snack on while we learn the latest and easiest marketing strategies and tips from Reno’s top SEO expert.

Network and share with others your goals, dreams and plans for 2018. Get valuable feedback on your business or new ideas.

This first internet marketing workshop will focus on building your companies online reputation and SEO score using various review sites. Sandy will share what is working now in the SEO world and what to watch out for when marketing your small business.

  • SEO search engine optimization strategies
  • PPC pay per click tips for Google and FaceBook
  • Email marketing that works
  • Free and affordable websites that help small business owners
  • and review of the latest marketing strategies that are working for businesses and non profits in the Northern Nevada area and beyond.

Sandy Rowley is 18+ year marketing veteran who is Battle Born and ready to answer your toughest marketing questions at this live event.

YOU MUST RSVP with Sandy, or you will not have a spot at the event. We only have room for 40 or so new businesses and are already filled up for this event. Please RSVP anyway, because spots do open up a few days before the event. SIGN UP HERE:

Need help with your SEO and/or website now? Chat or text with Sandy now for a free quick session. 775-870-0488.


SEO expert in Reno

Internet marketing is a MUST DO for small business owners. Sandy makes SEO and Marketing easy for her clients.




Best SEO Expert


Speak with a Reno Nv SEO expert by calling Sandy @ 775-870-0488.

10 Qualities to Look for When Hiring an SEO Consultant

If you’re looking to boost your business’s profile online, you need, at the very least, an SEO consultant. Here’s how to hire the right one.

SEO consultant

You’ve made the right choice hiring a professional web designer. Your website is your company’s face to all the users on the internet, so looking your best is important.

But unless your site is effective at achieving company goals, that pretty face is pretty worthless. Now that you’ve got the right look, it’s time to focus on performance. For that, you’ll need an expert in search engine optimization (SEO).

In order for your site to achieve anything, it must be optimized to attract traffic from search engines. Then it can convert traffic into sales or whatever else you need.

Just as you invested in web design, it’s essential that you hire a qualified SEO consultant to achieve peak website performance. And we’ll help you find the best one for your company.

Below is a checklist of the top 10 qualities to look for in an SEO consultant. Use this checklist to make an informed decision.

1. They Don’t Make Ridiculous Promises

It’s always good to steer clear of candidates who promise you the moon. But that’s especially true when hiring SEO consultants.

The fact is, search engine standards and SEO trends change daily. So no SEO expert could possibly know enough to “guarantee” specific results.

First of all, Google’s exact algorithm is the secret to their success. Like a secret family recipe, they’ll do everything in their power to keep it secret. No one but Google will ever know exactly how to be number 1 in search results.

Besides, this algorithm changes constantly. Google updates its algorithm more than 500 times per year!

And every single one of these updates could change everything we know about SEO. If this happens, every SEO expert in the world goes back to basics.

Furthermore, Google won’t necessarily disclose what they change or when. They can even penalize sites manually at their discretion.

So you see, the field of SEO is subject to sudden, massive change and impossible to predict. Any SEO consultant who guarantees you’ll be “rank #1 in two weeks” is either a fool or a liar. A true, honest SEO expert can only promise an improvement in search ranking over time.

2. They Display a Thirst for Learning

SEO knowledge is great–until it’s not anymore. When Google’s algorithm changes, so do the rules of SEO.

Your SEO consultant needs to be more than knowledgeable. They must also be adaptable.

They have to be ready for change by staying on top of SEO trends. They need to be ready to change when challenges come up.

You won’t get this adaptability from a burnt-out SEO consultant who’s lost their passion. It requires a curious mind with a thirst for new knowledge.

Look for signs of this type of curiosity in your interviewees. Listen for comments about new things they learned or researched this week. Or ask.

3. They Must Have Years of Experience

The second part of this adaptability is experience, and lots of it.

Up-to-date knowledge can be gained in minutes. Your candidates can learn about new SEO trends and algorithm updates while waiting for their interview in your lobby.

But adaptability in the field of SEO is a skill. And skills only improve with time and practice.

Also, years of experience means a variety of jobs completed/challenges conquered. They know what works for one site doesn’t work for another. And they probably know exactly what will work for your site.

On the other hand, someone new to the game will most likely take much longer to get results. They’ll either use the same, generic approach they use on all their clients’ sites or they’ll have to guess and check to see what works. If you see any results with an inexperienced SEO consultant, you’re either very lucky or very patient.

4. They Have the Track Record to Prove Their Worth

There’s a reason our society uses a court system to administer justice instead of taking people at their word. And that is: if it can’t be proven, it probably didn’t happen. The same goes for your interviewee.

Anyone can talk a big talk. But do they have the documented website analytics to back it up? Do they provide you a long list of satisfied client references as proof of their achievements?

Before you hire anyone, get these documents in your hand. Call up these past clients to hear their appraisal for yourself.

5. They Understand the 3 Levels of SEO Knowledge

There isn’t just one way to improve SEO. There are three. Here they are in order of importance.

Technical SEO

This has to do with a website’s structure. The way the site’s set up either makes it easy or difficult for search engines to crawl and index content.

This determines how effective your other SEO efforts are. If search engines can’t effectively crawl and index content, the next two levels of SEO won’t make much of a difference.

On-Page SEO

This refers to any strategies used to optimize the site or content, aside from technical SEO. It includes keyword use, HTML tags, content quality and formatting, and outbound links to reputable sources. Addressing this is far more urgent than off-page SEO.

Off-Page SEO

Off-page SEO is any attempt made outside the website to boost its search rank. This includes link building and pay-per-click advertising.

SEO success requires working on all three levels in order. Avoid any so-called SEO experts who only focus on one of these or doesn’t seem to understand the hierarchy of the three levels. Make sure the candidate you choose displays knowledge of this 3-tiered system.

6. They Understand Marketing

If your potential SEO consultant appears completely clueless in the art of salesmanship, you should hear warning alarms going off in your head. SEO is marketing.

An SEO consultant’s job is to advertise your website. To improve your search rank, they need to make your site attractive to both search engines and internet users.

Essentially, their goal is to sell your products using your website as a medium. In this regard, SEO is not that different from an email marketing campaign.

That said, why would you entrust the advertising of your website to someone who doesn’t know how to sell? That’s crazy!

7. They Understand Your Goals

Remember how we said your SEO consultant will be selling your products? They better understand what products you’re selling, your target audience, mission statement, etc. And that’s assuming that selling products is what you hope to achieve through your website.

What exactly are you hoping to achieve? Does the SEO consultant know this? Are these among the goals they are ready and equipped to help you with?

Remember, your website is a marketing campaign, and SEO is part of it. But there is a lot more to this campaign of yours than search ranking.

Before you hire, make sure the consultant is aware of your expectations. Also check that they have the experience, track record, and precise plan to help you achieve them.

8. You Can Understand What They’re Talking About

Communication is going to have a big role in your relationship with this consultant.

Obviously, if you’re hiring an SEO expert, it means you’re not one. And that means this consultant will be spending most of their time working on things you won’t understand.

So you’ll need a consultant who can clearly communicate what they’re doing, why, how well it’s going, how your website has improved, etc. This person will also be working with other members of your team. They’ll need to clarify these points with your IT staff and management as well.

If they’re already having trouble communicating such things while still in the interview, politely dismiss them.

9. They Mesh Well With Your Company Culture

And because they’ll be interacting with your staff, you need to choose someone who is a good fit. As with all your staffing endeavors, you’ll be adding a new member to your team, a new cog into your machine.

Hiring someone who doesn’t fit well into your established company culture causes conflict. Such a dysfunctional business relationship can’t last.

Choose a candidate who’s a good match for your culture. Their personality, values, organizational style, even their appearance should reflect those of your company.

10. The Price is Right

Always make sure you know exactly what you’re paying for. Specifically, what services are they providing you and how are they priced?

Are there any conditional fees? A common one is a large fee for terminating the contract early. If early termination is a possibility, be sure to price it out first.

Also, the best SEO tools, like Moz, Ahrefs, and SEMRush, cost money. Will your consultant be using such tools? Will they pay this expense or will you have to pay extra to provide them the access?

If you don’t know what you’re paying for, or might have to pay for, find out. If you don’t, it may cost you more than you’re prepared (or able) to pay.

Although, ironically, paying too little can cost you even more. That is to say, beware of abnormally low prices or your ROI will suffer the consequences.

If it sounds to cheap to be true, it probably is. Either their work absolutely sucks, or they’re sneakily trying to hide the true price from you. Use the advice from this list to check both of these things.

Choosing the Right SEO Consultant

Without traffic, your website’s worthless. So choose wisely when hiring for SEO.

Make sure the candidate you hire has all the qualities listed above. Use this checklist when hiring an SEO consultant.

Ready to get started? Contact us today!


Sandy, a Webby Award Winning web designer is located in The Biggest Little City in America, Reno Nv. She works with companies across the country.

More about starting or moving a business to Nevada

Reno is growing by leaps and bounds. Help your website be the catalyst for growth. SEO, or search engine optimization is the art and science of ranking your website for keywords that generate new leads, sales and sign ups.

I practice what I preach, my clients are thrilled with the results of my SEO efforts and I am happy to chat on the phone anytime to help answer questions. No strings attached.

We only take on SEO clients that we are 100% confident that we can rank high in Google search. We only focus on the keywords that matter. Buyer intent keywords are an important part of organic SEO for businesses in the Reno area. Some other SEO companies will trick businesses into thinking they are ranking for the best keywords, when in fact, they are only ranking for low volume keywords. Meaning, not many new customers are searching for that keyword phrase, so, it is very easy to rank a website for the SEO term. We focus on finding the highest volume keywords that will drive customers to your website that are actively looking for your types of products and services, guaranteed.

Buyer intent keywords are valuable opportunities for businesses looking to capture new clients in Google, Yahoo and Bing search engines. This is a HUGE opportunity for growth. Most websites are not SEO optimized, giving those businesses who do work with an SEO expert, knowledgeable in the safe, white hat SEO strategies that work… a great advantage.

We are not the cheapest SEO company in Reno, but we are not the most expensive either. We make sure to research and learn as much as possible about our clients goals before taking on a new SEO client. The results speak for themselves, with 30+ positive reviews from real world customers in the Reno area and beyond.

Learn more about my other marketing services like custom web design, email marketing, social networking, PPC and more…

“Sandy has been amazing. We made our first online sale last week thanks to her efforts. Couldn’t be happier with the results”


“No one works harder than RWDR. We are comitted to being the leader in our industrty. Sandy is our go to SEO expert on call.”

Marietta S.

View more client testimonials here:




Speak with a Reno Nv SEO expert by calling Sandy @ 775-870-0488.


SEO Reno

Webdesign & SEO

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SEO is a Part of All Good Web Design and Here's Why New websites can often lead to less traffic for one major reason: web design and SEO go hand-in-hand. Quality web design starts by determining what will bring people to your site. When people Google...

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Scan your website for free, online. Simply complete the form below and receive a complementary SEO audit. This simple SEO report will be sent to your email within 5 minutes.   What is an SEO audit? SEO stands for search engine optimization. An SEO audit is a...

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Your All Signed Up for the FaceBook Marketing Workshop @ Swill Coffee & Wine May 23, 2018 Make sure to arrive at the event 15 minutes early to secure your seat. Seating is open. First come basis. Please park across the street in the shopping center parking lot....

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What is SEO?

Would you like a website audit or SEO review? Contact me here for your free SEO audit video.

Want to get started on local SEO services? Give me a call at 775-870-0488. Ask for Sandy!







SEO Reno Searches up 1100%

seo expert

I moved to the Reno Nevada area from Eastern Tennessee 15 years ago. I love the great, western outdoors and small town feel of the Reno area. Over the years, I have seen amazing growth and decline then more growth.

I have always ran either an online business and/or website design company. Tracking the amount of clicks and / or searches a particular keyword receives each month is part keeping my SEO Company very competitive.


Call Sandy @   +1 (775) 870-0488  for a free consultation of your website, social sites and marketing.

SEO Expert Sandy Rowley

“Thousands of searches are performed each day. Local Nevada citizens who are looking for products and services in the Reno Nevada area.” Sandy Rowley


A local, growing statistic is now showing that more and more Reno Nevada businesses are learning the value of ranking their websites on the first page of Google for local keyword searches.

Years ago, I would notice in my keyword research, that only a handful of companies would look online for an SEO company or an internet marketing expert. Fast forward 5 years, and how we have hundreds and in some months, thousands of searches for keywords like:

  • seo reno
  • web design reno
  • reno marketing
  • reno seo
  • reno internet marketing
  • reno nv seo
  • reno seo expert
  • web design seo reno
  • seo expert reno
  • sparks nevada marketing
  • internet seo reno
  • internet marketing reno
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google seo

Google SEO Stats Growth

Google reports that over 20% of their daily searches are for words or keywords that no one, on earth, has ever searched for in the history of Google search engine results. That is an amazing fact to learn! (these numbers are growing and changing daily fyi)

The opportunities to rank for these new keyword searches are extremely motivating for an online business.

What are those keywords? What are they looking for? How can I position my small business website at the top of the Google search page for those keywords?


To add to this excitement, people are now using Voice  or Audio Search to look for local products and services. You can now use these popular keywords and add to them modifiers like “Siri, find me the best local SEO company in Reno” or “Where is a local SEO company” or “find me a local SEO expert”.


who is best seo expert in reno



With this amazing growth also comes choices, decisions and business/life changing solutions that you as the business owner need to get right the first time. SEO can really grow your online sales if done correctly and within Googles guidelines of what is considered White Hat and/or safe SEO and PPC (Adwords) marketing strategies.


how to rank my website in google

Before jumping in, do your SEO homework.

How to know what SEO expert to trust? Who will be there for you when you need them? Can I  afford a talented internet marketing expert?

SEO is a very competitive market. The select few experts enjoy a nice paycheck along side some rock star status in their business community. They have fabulous real reviews on Google and Facebook. They also have a local address where, if needed, you can stop by for a quick visit to say hello. 😉

As with any business you choose to hire, you need to look into their history online. This is easy to do.

Here is a quick checklist to research the best SEO expert for your business:

  1. Add them on Look at their reviews. No, really, look and read them. Do all of their reviews come from other SEO and Internet Marketing companies? If so, this is a HUGE RED flag. Why you ask? These are reviews from their potential competitors and is a tactic to game the LI system. Their reviews should be from real world customers that you can visit in person if needed.
  2. Check out their Google search. Do a search for their business name. Do a search for the name of the owner as well. Check out what other activities, if any, they are involved in around town.
  3. Also check out Facebook reviews, Google reviews and even on Yelp. Everyone in business has a few negative reviews. Some more than others. You want to look out for the SEO company with a million 5 star reviews from people or businesses you have never seen in Reno, Sparks, Carson or Lake Tahoe. These are fake reviews.
  4. Give them a phone call and see how responsive they are.
  5. Fill out their contact form on their website. Do they respond within a few days, weeks or never?
  6. Does the SEO expert rank for their own keywords like: Reno SEO, Reno SEO Expert, Reno SEO Company and so on?
  7.  Do you like working with the person? Call them or take them out to lunch. (I love Laughing Planet and Great full Gardens hint hint) Get to know them.
  8. Can you afford their marketing services? Do a quick review of your CPA or cost per acquisition. What does it normal cost you to acquire one new client? What is your average revenue? Then look at the CPC or Adwords cost per click and see how many searches are done on average each month in the Reno Nevada area. Example, your average CPA is about $75 a client. You use billboards, radio, tv, flyers, emails, friendly &  helpful employees, website pages and so on to capture their attention and make the sale. There are about 500 people a month in the Reno area searches for your services and products. If you rank your website at the top of the page in Google search, you can expect to get 200 – 500 unique visitors/leads to your website each month. What is your normal close rate? How many people do you speak with and how many of them sign up for your products or services? Use that percentage to get an idea of what a good, local SEO expert can bring to the success in your business.

I have several budget plans in place for most business owners. I look at several factors in determining how much work and upkeep will it take for me to rank your website pages for relevant keywords in Google SEO.

legal seo

Some clients pay $300 a month others pay thousands a month. It all depends. There is no one size fits all in the SEO field. I would be wary of any company selling a $45 a month SEO package. Most of these services are a waste of time and money.

My results speak volumes. I work with local painters, hvacs, lawyers, bail bondsmen, hair salons, co working spaces and startups. I also have clients located around the country.

I am committed to doing the best job I can for your business. I really do care about your success. I look forward to our first lunch meeting and/or phone call. Want to have a quick website review and audit? Click here for your free website report now.

All the best to you!

Sandy Rowley

Reno SEO, Web Design & Marketing
800 Haskell Street
Reno, Nv 89509

775 453 6120


Looking for Legal SEO or Lawyer Marketing Services? Learn how my set monthly fee services can increase your legal firms new client acquisition rate within one month or less.