What is SEO and how can it help grow my business?
SEO stands for search engine optimization. What is a search engine? Google, Yahoo, Bing and other online databases allow users to search to find products and services, usually for free. (Learn more about my SEO coaching sessions here.)
See the example below. If you go to Google and search for ‘Reno Marketing’ you will see a list of marketing companies in our local area. Our company, ranks at the top of the search results, on the first page for this popular keyword. This is a perfect example of what SEO is and how it can help grow your business. Most Google searchers are either in research mode or they are ready to buy. No need to spend tens of thousands of dollars a month on billboard, radio or newspaper that targets everyone. Only spend a fraction of the cost with SEO or other digital marketing strategies to reach your best customers online.
Google is by far the most popular search engine being used today.
Your business and/or charity needs to do SEO or search engine optimization in order to position your website within these online databases and / or search engines.
How do you do SEO?
There are over 200 items that need to be considered when optimization your website for the top search engines. Some of the most important website ranking factors are:
- Is your website mobile ready?
- Do you have useful and relevant content on your website?
- How fast does your website load?
- Join our free local marketing group on Meetup.com by clicking here.
Google is always improving their search engine algorithms in order to weed out any websites that could be malicious, slow loading, poor content or just overall a bad user experience for their millions of searchers.
Sign up for our next free marketing workshop in Reno here.
Join us each month as local SEO Marketing Expert, Sandy Rowley, shares simple yet effective digital marketing strategies that help grow your business online.
Shopify, an online e commerce platform, shares more information on SEO and how this digital marketing strategy can help increase sales for online stores.
SEO is one of the most easiest ways to reach customers who are ready to buy online. Social media marketing is great for branding and awareness, but it has a longer period of time needed in order to close a sale. PPC or pay-per-click marketing has a shorter life cycle, but could be used to raise brand awareness and trust over time as well as position your company high in Google search.