What is SEO?

What is SEO?

What is SEO and how can it help grow my business?

SEO stands for search engine optimization. What is a search engine? Google, Yahoo, Bing and other online databases allow users to search to find products and services, usually for free. (Learn more about my SEO coaching sessions here.)

See example below. If you go to Google and search for ‘Reno Marketing’ you will see a list of marketing companies in our local area. Our company, ranks at the top of the search results, on the first page for this popular keyword. This is a perfect example of what SEO is and how it can help grow your business. Most Google searchers are either in research mode or they are ready to buy. No need to spend tens of thousands of dollars a month on billboard, radio or newspaper that targets everyone. Only spend a fraction of the cost with SEO or other digital marketing strategies to reach your best customers online.

Reno Digital Marketing

Google is by far the most popular search engine being used today.

Your business and/or charity needs to do SEO or search engine optimization in order to position your website within these online databases and / or search engines.

How do you do SEO?

There are over 200 items that need to be considered when optimization your website for the top search engines. Some of the most important website ranking factors are:

  1. Is your website mobile ready?
  2. Do you have useful and relevant content on your website?
  3. How fast does your website load?
  4. Join our free local marketing group on Meetup.com by clicking here.

Google is always improving their search engine algorithms in order to weed out any websites that could be malicious, slow loading, poor content or just overall a bad user experience for their millions of searchers.

Reno Marketing

Sign up for our next free marketing workshop in Reno here.

Join us each month as local SEO Marketing Expert, Sandy Rowley, shares simple yet effective digital marketing strategies that help grow your business online.

Shopify, an online e commerce platform, shares more information on SEO and how this digital marketing strategy can help increase sales for online stores.

SEO is one of the most easiest ways to reach customers who are ready to buy online. Social media marketing is great for branding and awareness, but it has a longer period of time needed in order to close a sale.  PPC or pay per click marketing has a shorter life cycle, but could be used to raise brand awareness and trust over time as well as position your company high in Google search.

What does SEO mean?

SEO (search engine optimization) is used to position a website at the top of Google, Yahoo, Bing and other search engines for a given keyword or phrase. instead of paying to have an ad at the top of these popular search engines, you can hire a SEO consultant to rank your website in the free clicks section of these websites.

How can SEO optimizing your website help generate more sales?

Easy, when a customer goes to a search engine like Google for instance, chances are, they already have an idea of what they are looking to buy or learn more about.

Most of the searches performed in Google of from people who are actively ready to buy something. Using SEO strategies correctly can position your companies website at the top of these search results, giving your company ideal placement at the very moment your customer is needing your products and/or services.

There are thousands of SEO companies and experts to choose from. Even large hosting companies like Blue Host offer SEO services. Make sure to read the fine print with the larger companies. If it is too good to be true, it often is. Think about it, if your website is listed at the top of the search engines for keywords that will make you thousands of dollars a month in revenue… why would a big company be selling SEO services to rank you #1 for that keyword for a few hundred bucks a month?

Most of these companies that sell cheap SEO services are not being honest. Make sure to do your homework and check out their reviews online for SEO first. You will be shocked to see how many of these large affordable SEO companies have horrible online reviews for a reason.

Hosting company, now offers SEO… check their reviews first. Mostly 1 stars! BlueHost complaints.

BlueHost, a cheap hosting company, does a pretty good job at explaining What is SEO?

However, please keep in mind, using cheap web hosting companies will hurt your SEO rankings in the long run.

How to choose the right SEO Expert for your project?

SEO stands for search engine optimization. There are several ways to optimize a website for ranking higher in the top search engines like Google, Yahoo and Bing.com

Research in Google these companies.

  1. Look at their reviews on Google, Yelp and FaceBook.
  2. Test the SEO experts own website and make sure they actually use SEO to acquire customers. Use free keyword tools to see how many buyer intent keywords the SEO experts own website ranks for.
  3. Call a few of the SEO experts clients and verify they actually helped that company. A lot of SEO companies online list fake customers in their portfolios.

How do most reputable SEO’s rank websites?

The first step is to do what is called on site optimization.

On site SEO includes some of the following:

  1. Making sure the website works well on mobile phones and other mobile devices.
  2. Checking that the website loads in under 2.5 seconds.
  3. Verifying that the website does not have missing or 404 error pages.
  4. The website has a good reputation on website review directories.

Learn more about SEO on Quora here: https://www.quora.com/What-is-seo-marketing

SEO consultant
Sandy Rowley, leading SEO consultant can be reached at 775-870-0488.

How can you find a local SEO expert you can trust?

  1. Reach out to local businesses that are ranking well in Google. Ask them if they would share their SEO expert contact information.
  2. Google “Your city name here + SEO Experts” who ranks at the top of the Google search results? Make sure they rank in the organic and not just in the AD or the Paid Per Click section in Google.
  3. Check out Clutch.io and Upcity for top SEO companies in your city.

Looking to try doing your own SEO?

Hubspot has a good starter SEO template here: https://blog.hubspot.com/marketing/seo-strategy

If you decide to venture into doing your own SEO, make sure to keep your company website safe from predatory SEO companies and scammers.

Some things to watch out for are:

  1. never buy back links from sites like Fiverr.com
  2. never hire someones cousin, friend or son to do cheap SEO. They usually are not savvy enough to be up to date on the latest rules for SEO. Work with someone who makes their living 100% online doing digital marketing.
  3. do not use black hat SEO strategies. yes, they work, but in the long run will ruin your trust and authority with Google.
  4. Entrepreneur.com has a great article on bad SEO practices here: https://www.entrepreneur.com/article/225379

You can also find a local internet marketing workshop. Often these workshops are helpful in pointing you in the right direction. I host free workshops each month in Reno Nv and also provide one on one SEO coaching over the phone and computer screen share. You can call to learn more. 775-870-0488 and ask for Sandy Rowley.

seo companies near me

Search engine optimization

From Wikipedia, the free encyclopedia

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Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image searchvideo searchacademic search,[2]news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.