When you want to increase the traffic that comes to your website, you need to improve your SEO game. One of the ways you can (and should) do that is by having a responsive web design. To learn more about how web design affects SEO, check out our article!
What if making one easy change could absolutely revolutionize your SEO game?
This may sound like a fantasy, but it can turn into reality really quickly. The first step, though, is changing how you look at SEO.
Instead of focusing on SEO alone, it’s important to incorporate responsive web design. Keep reading to discover five ways that it will significantly boost your SEO!
What Is Responsive Web Design?
Some sites are made to only be viewed on PC screens. This means that when they are viewed on mobile phones, they look weird and sometimes downright unreadable.
Responsive web design means the screen adjusts content based on the device reading it. This can give your SEO a shot in the arm in five key ways.
1. More Traffic
First, we’ll cut to the chase: adding responsive design boosts your traffic. This is because more people are now browsing sites through their smartphones than their computers.
It really is that simple. The majority of your customers will visit your site via their smartphone. Responsive design lets you ensure that they find the highest-quality website once they get there!
2. Enhanced Speed
Ever give up on a new website because of the slow loading speed? Newsflash: plenty of potential customers are doing that to your own website!
Responsive web design, though, gives you the kind of lightning-fast load speed that everyone craves. This invites customers to check out more of your site through the simple expedient of making your site easier to view.
3. Better Usability
Obviously, a website that adjusts screen size and loads fast is going to be more usable for visitors. And this usability can boost your SEO in some surprising ways.
Google’s search rankings take usability into account in many factors, including how long they are on a site. When you offer both fast loading speed and better usability, visitors will be on your site much longer than they otherwise would be.
Ultimately, this is the real “secret sauce” for boosting your SEO. The longer you can keep visitors on your site, the higher your site will jump in the search rankings!
4. Reduced Bounce Rate
A high bounce rate is bad news for your company. It’s not just that many of them are turned off of your site that one time. Instead, many may now associate your brand with the bad experience they had before.
The factors we mentioned earlier (better speed, better usability, etc.) will naturally reduce the bounce rate. This helps jump you up in the search rankings while also building your brand.
5. Reduced Duplicate Content
Some companies that don’t embrace responsive design end up building two sets of content: one for PC users and one for mobile users.
That sounds good in theory. In practice, though, duplicate content sometimes drives your search rankings way down because it offers little quality to the user.
In this way, responsive web design can boost your SEO and also save time: you’re creating only one set of content instead of two!
The Bottom Line
Now you know how important responsive web design is. But do you know how to get started with it?
At Reno Web Design, we are SEO and design experts. And we can give your site the responsive makeover that your users have wanted all along.
To see how to get started, request a quote today!