Nov 8, 2022 | Web People Reno
One stop shop for all your website design needs in Reno.
- Web Design
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We have put together a website bundle that makes it easy to get a professional website up and running in a few weeks or less. Working with a local web design person or company is easier than dealing with a stranger from another city, state or country.
Reno Nevada Web Design Company
Located in Northern Nevada, Sandy Rowley and her team of expert web designers are on stand by to help your organization.
We have helped local and national organizations like The Reno Rodeo, PBS Reno, Reno Orthopedic, Reno Muicipal Court, Reno School of Medicine as well as well respected non profits and businesses in the great state of Nevada.
Ask about our educational programs to train your staff on how to update your website in house. Our feature programs include training on community outreach, SEO and more.
Check out our Calendar of Events to see our next free marketing workshop event on Meetup.com
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Our people are trained and battle born tested. Years of hands on experience in the web design and marketing world.
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Check out our business license and credentials at Reno City Hall and Silver Flume on the official Nevada State website.
Our community responsibility is a commitment to the Reno Tahoe area and small business community as a whole.
Nov 1, 2022 | SEO
Attention Business Owners – Your business may be losing customers due to poor search engine optimization (SEO).
There are many reasons why your SEO marketing may not be working for you. Maybe you’ve tried everything and nothing has worked. Or maybe you just aren’t sure how to get started.
In this post, we will go over the top 4 most common problems with SEO marketing and how to fix each problem. We will also look at the top 3 mistakes that newbies make when trying to optimize their websites. Finally, we will cover the top 2 reasons why your website isn’t ranking as well as it should.
If you’re looking to get serious about optimizing your site, then read this post first. It will help you understand where you went wrong and how to correct your errors.
Poor SEO could mean lost sales and profits. But if you’re willing to put in the effort, you can improve your site’s ranking and increase traffic.
Search Engine Optimization (SEO) is the process of improving your website’s visibility in search engines like Google, Bing, Yahoo!, etc.
You’ve been doing SEO since you got a new web design, but now you’re getting frustrated because you still aren’t seeing much traffic coming to your site. So what gives?
Maybe you hired an SEO agency to help you rank better. Or maybe you did some research and found out that you needed to optimize your site for mobile devices. Either way, you probably thought that you had done everything correctly. Unfortunately, there’s no such thing as “perfect.” There’s always room for improvement. And even though you might feel like you know enough about SEO, you really don’t. In fact, you’re probably missing out on a lot of opportunities to improve your rankings. If you want to learn more about SEO, here are four things you should consider.
#1 – Don’t hire an SEO agency without asking questions.
When you go looking for an SEO agency, make sure you ask lots of questions. Ask about their experience, their track record, and their methods. Make sure you understand exactly what they’ll be doing for you. After all, you want someone who knows what they’re doing. They shouldn’t be trying to sell you something you don’t need. Instead, they should be helping you find ways to improve your site’s performance.
#2 – Do your homework.
Before hiring anyone to work on your site, do your due diligence. Find out what others are saying about them online. Look up reviews on sites like Yelp, Angie’s List, and Better Business Bureau. This will give you insight into whether or not they’re reputable. Also, check out their portfolio. Are they able to provide examples of their previous work? How long have they been in business? What kinds of clients have they worked with? These are important questions to ask a SEO company.
#3 – Be realistic.
If you’re thinking about hiring an SEO agency, realize that you won’t see immediate results. Even if you hire the best agency in town, it’ll take months to see real improvements in your rankings. However, if you keep plugging away at it, eventually you’ll start to see positive changes.
Contact us today about our free SEO consultation service. We’ll work together to find out what’s holding back your online presence and make recommendations to get you moving forward again!
Voted best SEO Company in the world.
Oct 31, 2022 | 200 SEO Ranking Factors
When we talk about SEO (search engine optimization) and SMM (social media marketing), both are among the most trendy practices to drive traffic to your website and increase brand awareness. Collectively, both SEO and SMM could bring about 60 to 65 percent of your website traffic and play an important role in the promotion of your brand.
Although these are two different strategies, if you are planning to promote your brand and boost its awareness, there is no doubt that using them together could benefit you a lot.
Before we head into some strategies, let’s understand the difference between SEO and SMM.
SEO & SMM – A Comparison
Here is a table that describes two strategies very well.
Although the primary goal of SEO is not to promote your brand, it majorly focuses on bringing organic traffic to the site. However, with some smart tactics, you can increase brand awareness as well.
On-Page SEO Tactics For Brand Awareness
On-Page SEO is more about focusing on the content and visualization of your website on the SERPs and the internet. Let’s see how some On-Page SEO tactics can boost brand awareness.
Branding In The Title
We all know that title is the first feature that appears in front of the user when they search for anything on search engines.
Using a brand name in the title can not only be helpful in increasing the awareness of your brand among the users, but will also be a great SEO factor to boost your rankings in SERPs.
Using Brand Name In The Description
Just like in the title, the brand name could be used in the description as well. This is something where you can naturally use your brand name to attract the audience and increase your engagement.
You can use different variations of your brand name and its synonym so that somehow the users can remember the name.
Spreading Brand Awareness Through Headers
Experts have often observed that Google places your headings in the title and displays it to the users. Moreover, when a user visits your website, the first thing they will scroll through your content is the headers. Here is an example of how Dissertation Assistance has used it naturally in their H1.
Placing your brand name in the headers will help them memorize your brand name and your services as well.
Branding With The Help Of Content
This technique is often used by almost all brands, but worth mentioning here as content is something that creates value among the users and the search engines as well.
Make sure that you are not using it more than the recommended times that it can hurt your SEO. For instance, in the content of 1000 words, you can use your brand name 3 to 4 times. It will have a great impact on increasing your brand awareness among the visitors to your webpage.
Off-Page Tactics For Brand Awareness
You can also use various Off-Page SEO strategies to boost your brand awareness. Let’s look at how it is done.
Business Listing
There are numerous business listing websites with a variety of users and visitors across them. Target these websites and create your listings.
This helps in the promotion of your brand and increases traffic to your site as well.
Guest Posting
Guest posting is a simple way to create contextual backlinks for your website. With some steps, you can easily increase your brand awareness through guest posting.
- Contact an authority website within your niche and offer them your guest post with a suitable title.
- Once they allow you to write for them, create engaging content and place our brand name somehow.
- You can place the brand name while mentioning any example or a case study you have conducted.
This way, you will have a brand mention from an authority website that will work as an SEO factor, and more importantly, will allow the readers of that particular blog to know about your brand.
Review Websites
Reviews are a great source to build trust among the users and improve your brand awareness as well. You simply utilize websites like Google My Business, Foursquare, BingP Places, Yelp, etc., to create your account and ask your users to post a review.
Creating your presence on a review website is really an amazing strategy. It will not only encourage the users to trust your services but also works as an SEO factor for search engines to rank your site better.
How SEO Links SMM To Boost Brand Awareness?
Social media marketing could be used widely to increase your search engine visibility. It allows search engines to feature your social media pages on the SERPs when people are looking for something from your brand. You can utilize numerous social media techniques to increase your search engine visibility and brand awareness.
Social Networking
This is the first step towards SMM, where you target some of the popular social media platforms to create your business presence. Make sure that your target audience are using that social media platform.
For example, if you are trying to engage some professionals, you are more likely to get them through LinkedIn. It’s not avoidable to focus on other platforms like Facebook or Instagram, but your mainstream platform for increasing brand awareness will be LinkedIn in this particular situation.
Social Media Posting
According to the survey conducted by Essay Editing Services UK, 54% of social media users prefer video content. Videos bring more engagement and spread your brand message in an easy and convincing way.
This does not mean that the other type of content will not work. Basically, it’s about visual content. Do not rely only on the text.
While Summing It Up…
There are various SEO and SMM tactics which help us promote the brand message and boost awareness among the users. Some of the crucial techniques are discussed here in this content which will not only help you to spread your brand message but also improve your visibility in search engines.
Author Bio
Claudia Jeffrey is currently working as a Senior Editor at crowdwriter.com. She has previously served as a Digital Marketing Manager at the same firm. Claudia often blogs at Word Count Jet. She loves to travel and often travels solo to explore the beauty of nature.
