Nov 6, 2020 | Manufacturing Marketing
Request a 15 minute Digital Marketing Strategy with leading SEO Expert, Sandy Rowley by calling or texting 775-870-0488.
Marketing efforts are imperative to the success of every manufacturing company and this guide will show you the top 10 ideas to mix up your marketing strategy. In the past, companies relied on few marketing channels to get the word out there such as TV advertising or radio ads. These days the marketing is more “mixed” in a sense that companies implement everything from social media ads to event promotions.
Successful manufacturers implement a mixture of offline and digital marketing campaigns to raise brand awareness and make their products known. This guide will focus on the best ways to market your manufacturing company across multiple channels.
Top 10 Marketing Mix For Manufacturing Companies:
1) B2B Listings/Directories
The main priority of every manufacturing business is to list on directories where many businesses and entrepreneurs are present and researching products to purchase in bulk. If you’re a manufacturer, your target audience is other businesses that will buy large-scale from you. Start by listing all your products on websites like Alibaba, eBay, Global Sources, and more.
2) Social Media Advertising
The most effective paid marketing method today is social media advertising. Social media platforms such as Facebook and Instagram give you the ability to market your products to your select target audience.
Example: If you’re selling t-shirts and you have an established competitor who also manufactures t-shirts, you can target their audience/followers on social media directly – i.e. you can pay to get access to their audience.
3) Search Engine Advertising
Advertising on search engines such as Google and Bing gives you the immediate advantage of targeted placement for people looking to buy your particular product. Businesses can immediately discover “buying keywords” related to their niche (i.e . “Buy iPhone cases in bulk”) and target customers from the search engines directly.
4) Search Engine Optimization
The most proven long-term method to get established is to SEO-optimize your website and rank your website in the top search engine results for certain keywords. Search engine optimization takes a bit longer until you start to see results (the website has to gain authority in the search engines), but once it’s there you enjoy free traffic for months or years.
5) Video Advertising
Video advertising involves strategically placing your video commercials at the start of videos on websites like YouTube. If you can devise a creative video marketing strategy, you can place your ad in front of thousands of targeted customers at a lower cost than search engine PPC or social media advertising.
6) Email Marketing
Email marketing is a proven and effective way to keep an audience engaged over the long term. To set up an email marketing campaign, you only need to convince people to give you their emails in exchange for a freebie such as a book related to your business. Once they’re hooked, you can market your products directly via email at almost no cost.
7) Direct Mail
The main alternative to video advertising is a direct mail campaign executed offline. This means designing custom leaflets and delivering them to people’s or businesses front doors. The process is different for manufacturing companies (compared to regular companies) because you’ll have to deliver the mail directly to other businesses that are interested in purchasing products from you.
8) Event Marketing
Event marketing proves to be one of the most successful methods to market offline. Example: Your company could organize a charity event and donate the proceeds to a cause. In return, your brand gets exposure and you attract potential customers.
9) Trade Shows/Exhibitions
Trade shows are very popular for manufacturers because there are niche-specific trade shows where you can exhibit your product in front of thousands of potential customers. There are yearly trade shows for everything from military weapons to fashion. Find a trade show in your industry and show off your products.
10) Radio/TV Ads
The conventional TV and radio ads are still effective but they require a larger budget than digital marketing. If your company can bear the expenses of TV commercial development, this is always an effective marketing strategy.
Nov 6, 2020 | Manufacturing Marketing
Request a 15 minute Digital Marketing Strategy with leading SEO Expert, Sandy Rowley by calling or texting 775-870-0488.
Digital marketing strategy for manufacturing company is different than for regular businesses who are dealing with end customers. This is because manufacturers are selling to other businesses – i.e. B2B (Business-To-Business) and usually the transactions are conducted in bulk. You target entrepreneurs, business-owners, digital store owners, and other such individuals.
What Is A Digital Marketing Consultant And Does Your Business Need One?
Digital Marketing Consultant
Catering to a B2B audience requires an effective digital marketing strategy comprised of dozens of different marketing strategies. No marketing strategy is superior to another – they all carry their merits. The most effective way to build a successful strategy is to test out different campaigns and find out which ones are successful. This guide will cover the top 5 methods for a manufacturing company marketing strategy. Let’s get started, shall we?
Manufacturing businesses have the potential to manufacture thousands of products from their factory. How do you get your company in the eyes of customers looking to buy products in bulk? The answer: B2B trade platforms like Alibaba and Global Sources. These platforms are specifically designed for businesses looking to buy products in bulk – those are your future clients. This is where your journey as a successful manufacturer starts.
Many manufacturers rely on B2B trade platforms for their entire digital presence and don’t even build a website. The key here is to build up enough feedback and trust so that new customers can feel safe trading with you on the platforms and placing huge orders directly.
- SEO (Search Engine Optimization)
Search Engine Optimization and content marketing are the most effective way to drive customers to your business for free. The key here is to discover keywords related to your business that customers will look for and strategically place your website at the top of the search engines.
- Example: If you manufacture military camouflage backpacks, you want to target keywords like “buy military camo backpacks”.
The SEO strategy has to be executed with thorough research and adequate content placement for certain keywords that will give you leverage in the market. This requires effort at the initial stages while you’re setting it up, but it gives you exposure for years to come.
- Pay Per Click (PPC) Advertising
Pay per click advertising on platforms such as Google AdWords can give you immediate exposure in front of target audiences. The biggest advantage is that you can place your website in front of the eyes of thousands of customers searching for products on Google and other search engines such as Bing. These platforms allow you to immediately get the top result without putting any effort in content creation and/or backlinks to get the website ranked.
The downside is that PPC advertising can be expensive and is only recommended for companies who can afford to spend money to get their website out there.
Social media advertising is currently the most popular form of paid advertising. Advertising on social media platforms such as Instagram and Facebook can prove very profitable for your business. The only downside is that it may be harder to reach the clientele you’re looking for as a B2B company on social media platforms which are primarily comprised of casual users.
Only employ a social media advertising strategy for B2B if you know how to target those customers on social media. Usually, PPC campaigns such as Google AdWords are more effective for manufacturing businesses than social media (which is mostly a B2C – business to consumer platform).
Video advertising is extremely popular because you can place your commercial on websites such as YouTube and it’s more affordable than both social media and PPC advertising. If you can strategically place your commercial on videos related to your industry, your brand will surely attract attention.
The downside is that video advertising can take significant effort to develop catchy commercials and place them in front of relevant audiences on video-sharing platforms like YouTube.
Call Sandy Rowley for a no pressure SEO review of your companies website. Call or text 775-870-0488.
Nov 6, 2020 | Manufacturing SEO
by SEO Expert, Sandy Rowley.
Marketing Plan For Manufacturing Company: 4 Steps To Develop A Marketing Plan For Your Company
Developing a marketing plan for a manufacturing company is crucial for success in the B2B market. The ‘marketing plan’ is a sheet of paper that clearly lays out a marketing strategy for your business in order to attract customers. Let’s start from the basics: Manufacturing companies form partnerships with other businesses that place orders – usually for large amounts of products. How do you know where to find customers ready to place huge orders with your company? Follow the 4-step process we’ve laid out below to know how to devise a marketing plan for your company.
The key to a successful manufacturing company marketing plan is to include all possible marketing avenues: Paid marketing and free marketing. The marketing plan for manufacturing company PDF has to include objectives such as sales targets you’re trying to reach and the budget – i.e. how much you’re willing to spend to get there. Instead of focusing all your efforts on one marketing strategy, you should employ a mix of different marketing strategies that will give you an advantage over your competitors.
Step 1) Develop An Edge
The first step is to become a thought leader in your industry by employing branding strategies that give you an edge over your competitors. While this method is free, you’ll have to put a lot of effort to stand out and highlight the differences between you and other manufacturing companies.
- When a customer is looking to place an order with your company, they are directly comparing you to dozens of other manufacturers. How do you stand out? One word: Branding.
In order for customers to view your company as superior, you have to present yourself as a leader in your manufacturing industry. Start by developing products that stand out and/or offering better deals on prices. The key here is to give an advantage that other companies wouldn’t and make concessions which make it more profitable to deal with your company than competitors. This is your brand.
Organize events in your industry that give you a platform to promote your products. Once the word gets out, you will become recognizable in your industry and get customers through word of mouth.
Step 2) Set Clear Goals
As part of your marketing plan for manufacturing company sample, you have to set clear objectives about what you’re trying to achieve in the short term and the long term. These objectives can be revised based on performance, but it important to set them early on. For instance, you should have a 1-month target and a 12-month target.
- The objectives should be marked down as sales or total figures. Example: You want to do $10,000/month in sales within 3 months or 10 new customers in 2 months.
Step 3) Develop Sample Marketing Plan For Manufacturing Company
To develop a marketing plan, the strategy has to be based around your marketing objectives. For instance, at the start you may want to spend more on paid advertising (Google AdWords, Instagram, YouTube Ads) that will give you exposure in front of new customers and later you may want to invest in free advertising such as SEO that will drive new customers to your business over the course of many years – all while developing your brand.
Utilize all marketing avenues at your disposal. As a manufacturing company your target market is the B2B market – make sure you have a presence on all large B2B trade websites like Alibaba where customers from all over the world are looking to buy directly from manufacturers.
Step 4) Revise Performance
The marketing plan is never set in stone – you can expect your marketing plan to change significantly within the first month. Always be prepared for revisions in the long term. If the marketing campaigns turn out successful – double-down on them and spend more on those campaigns while cutting out low performers.
Don’t get attached to marketing campaigns: If they don’t end up performing the way you expect them, cut them out of the marketing plan. The key here is to remain objective and focus on the performance metrics that give you a clear overview of where you get the best ROI. Once you’ve accumulated the data based on a number of different marketing techniques, you can start making revisions to the marketing plan.
Speak with Sandy Rowley, leading Manufacturing SEO Expert 775-870-0488. Call or text.
Aug 19, 2020 | How to qualify SEO?
How to qualify an SEO?
Congrats on realizing that your SEO needs work. Most small businesses are stuck in yearly contracts with well known SEO companies, and have not a clue if their SEO is working or not. They keep paying their monthly fees, year after year, not quite understanding the difference between SEO that generates a positive return on their investment, versus cheap SEO that never follows through on those promises.
Do a quick Google search for “Insert name of SEO company here + complaints” and you will find hundreds, if not thousands of small businesses who reviewed their experiences with SEO experts who did not come through on their promises.
You might be surprised to learn those large, flashy web design and SEO companies are not as high tech or helpful as you had hoped.
How can you vet these SEO experts before signing on the dotted line?
1. VERIFY that the SEO company is actively using SEO to acquire new customers. How to verify that the SEO is qualified? Do a quick search on Neil Patels Uber Suggest Keyword tool will help you sort out the real SEO experts from the wanna be’s.
https://neilpatel.com/ubersuggest/ *UPDATED
This tool has become a little more technical and difficult to find the data needed. I am now reccomending SEM Rush for SEO research tool.
You will need to sign up for a free trial account with this link:
https://www.semrush.com/lp/sem/en/?ref=2017053839&utm_campaign=aio_campaign&utm_source=berush&utm_medium=promo&utm_term=23
2. Pop their website url into the search field.
3. Click on Kewords in their search report.
4. Sort by top 10 keywords.
5. Sort by “SEO”
Now, I ask, how many SEO related keywords do they rank for on the FIRST page of Google?
Surprised? Do they rank for anything remotely related to keywords with search volume or buyer intent?
Any one can rank for the name of their company with the word SEO in it…that doesn’t count!
If you are investing in this SEO company to grow your small business, you better do a little extra research and make sure they can do the job for you!
Your business depends on qualifying your SEO expert or company BEFORE signing a contract with them. It is important to take 20 minutes to at least verify that the company you are spending thousands of dollars with, actually knows how to use SEO to acquire customers!
Enter the website address of the SEO company you are looking to work with. You will see most of the keywords that this company ranks for and their positions. If they rank on page 3, 5, 30, 88? You know they do not understand how to rank their own website on the first page of Google, so why would you trust them to do the same for your company?
What to do to get your companies website back on track?
Call Sandy at 775-870-0488 for a free 15 minute session, no strings attached.
Reno SEO Agency
Aug 17, 2020 | Manufacturing SEO
Developing a marketing plan for a manufacturing company is crucial for success in the B2B market. The ‘marketing plan’ is a sheet of paper that clearly lays out a marketing strategy for your business in order to attract customers. Let’s start from the basics: Manufacturing companies form partnerships with other businesses that place orders – usually for large amounts of products. How do you know where to find customers ready to place huge orders with your company? Follow the 4-step process we’ve laid out below to know how to devise a marketing plan for your company.
The key to a successful manufacturing company marketing plan is to include all possible marketing avenues: Paid marketing and free marketing. The marketing plan for manufacturing company PDF has to include objectives such as sales targets you’re trying to reach and the budget – i.e. how much you’re willing to spend to get there. Instead of focusing all your efforts on one marketing strategy, you should employ a mix of different marketing strategies that will give you an advantage over your competitors.
Step 1) Develop An Edge
The first step is to become a thought leader in your industry by employing branding strategies that give you an edge over your competitors. While this method is free, you’ll have to put a lot of effort to stand out and highlight the differences between you and other manufacturing companies.
- When a customer is looking to place an order with your company, they are directly comparing you to dozens of other manufacturers. How do you stand out? One word: Branding.
In order for customers to view your company as superior, you have to present yourself as a leader in your manufacturing industry. Start by developing products that stand out and/or offering better deals on prices. The key here is to give an advantage that other companies wouldn’t and make concessions which make it more profitable to deal with your company than competitors. This is your brand.
Organize events in your industry that give you a platform to promote your products. Once the word gets out, you will become recognizable in your industry and get customers through word of mouth.
Step 2) Set Clear Goals
As part of your marketing plan for manufacturing company sample, you have to set clear objectives about what you’re trying to achieve in the short term and the long term. These objectives can be revised based on performance, but it important to set them early on. For instance, you should have a 1-month target and a 12-month target.
- The objectives should be marked down as sales or total figures. Example: You want to do $10,000/month in sales within 3 months or 10 new customers in 2 months.
Step 3) Develop Sample Marketing Plan For Manufacturing Company
To develop a marketing plan, the strategy has to be based around your marketing objectives. For instance, at the start you may want to spend more on paid advertising (Google AdWords, Instagram, YouTube Ads) that will give you exposure in front of new customers and later you may want to invest in free advertising such as SEO that will drive new customers to your business over the course of many years – all while developing your brand.
Utilize all marketing avenues at your disposal. As a manufacturing company your target market is the B2B market – make sure you have a presence on all large B2B trade websites like Alibaba where customers from all over the world are looking to buy directly from manufacturers.
Step 4) Revise Performance
The marketing plan is never set in stone – you can expect your marketing plan to change significantly within the first month. Always be prepared for revisions in the long term. If the marketing campaigns turn out successful – double-down on them and spend more on those campaigns while cutting out low performers.
Don’t get attached to marketing campaigns: If they don’t end up performing the way you expect them, cut them out of the marketing plan. The key here is to remain objective and focus on the performance metrics that give you a clear overview of where you get the best ROI. Once you’ve accumulated the data based on a number of different marketing techniques, you can start making revisions to the marketing plan.
