Audit SEO online

What is an SEO Audit?

  • SEO web design is fast becoming a popular keyword searched online. What is SEO?
  • How can SEO help my business reach our goals?
  • Should I invest in learning this or can I trust an expert to do the job?

SEO is a marketing strategy that helps businesses reach customers at the point of their motivated need to find the best products and services.  Imagine being in the right place at the right time. Client is ready to purchase a new car, they hop onto Google and search for something similar to “Best new cars” or “affordable new cars near me”.  Being that purchasing a new car is a large investment, the time to purchase will usually be a longer one. This gives you the opportunity to build a relationship with the searcher who is in the market for your services and products.

 SEO experts

Content creation is a great way to build up trust and product education opportunities.

Having a large website with resources to help the car buyer make sound buying decisions is a great start. Offering reviews, videos, calculators and tips for upkeep and maintenance are great ideas for sharing useful information that helps to build confidence in your companies offerings.

 

Before redesigning the company website or implementing a web design refresh, running a full technical SEO audit will give the marketing team a blueprint or guide to help either the website design company or in house IT team protect current SEO rankings during the site redesign.

Company and Brand Recognition

 best web design company reno nv 350 x 200

How many 5 star reviews do you have? How many are verified through a reputable 3rd party like Google, Facebook or Yelp?

Reviews are not a direct ranking factor, but do affect your rankings through click throughs. When a customer is searching for products and services, they scour the web compiling a list of companies, they then review the ratings of each. So, if you have managed to rank your website #1 in Google, but your competitors have 10 or more positive reviews, you will lose most of the leads to the company with the highest reviews online.

who is the best web design company in reno?

 

Best SEO practices can ensure minimal loss in Google rankings during a site migration and / or site re design.

 

One of the most popular search terms around SEO are:
how to seo your website for free
how to do seo on your website
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Although websites in low volume niches are easier to rank in Google for their desired keywords, larger companies who are in very competitive markets need a dedicated expert with experience in out ranking online.  Digital marketing involves a great deal of resources, tools and requirements that change quite a bit. Unless you have ample time to dedicate to learning, testing and acquiring needed information in this market, doing your own SEO could cost you thousands in sales if done incorrectly.

 

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SEO-audit-software

SEO Expert offering SEO audits to help with online marketing strategies. Starting at $499 – $15k.

Sandy Rowley is the leading SEO expert in Nevada since 1999.

SEO Companies in Reno Nevada

Rowley provides custom web design, SEO marketing, PPC marketing and social media marketing to hundreds of Reno and Nevada area business owners.

She also provides services to businesses around the country.

SEO sandy rowley

The Ultimate Guide to SEO Marketing and the Best Ways to Boost Your Website Traffic

Introduction: What is SEO and Why Should You Invest in it?

keywords: Search Engine Optimization, SEO techniques, what is seo marketing, benefits of seo

How can you use Content Marketing to Get More Organic Traffic from Google?

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How to Use Keyword Research to Optimize Your Campaigns with Specific Keywords?

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What are some best strategies that work for growing your successful blog & websites?

keywords: blog growth strategies, growing your site’s traffic

Conclusion: Stop Wasting Time on Vanity Metrics and Start Using these Strategies To Grow Your Business

 

 

Winnemucca SEO Services.

Conducting a technical SEO audit is a meticulous process that involves assessing various aspects of a website to ensure its optimum performance in search engine rankings. Here is a structured list of actions to undertake:

1. Crawl the Website
1.1 Use SEO Crawling Tools (like Screaming Frog, SEMrush, or Ahrefs)
1.2 Identify and Fix Broken Links
1.3 Detect and Eliminate Duplicate Content
1.4 Analyze URL Structures

2. Analyze On-Page SEO
2.1 Optimize Title Tags
2.2 Enhance Meta Descriptions
2.3 Check Header Tags (H1, H2, etc.)
2.4 Audit Image Alt Attributes
2.5 Analyze Content Quality and Relevancy

3. Review Site Structure
3.1 Evaluate Site Navigation
3.2 Ensure a Logical Hierarchical Structure
3.3 Optimize URL Structures
3.4 Develop a Well-Structured XML Sitemap

4. Mobile Optimization
4.1 Test Site’s Mobile-Friendliness
4.2 Check for Mobile Usability Issues
4.3 Optimize for Mobile Page Speed

5. Speed and Performance Optimization
5.1 Test Site Load Time
5.2 Optimize Images for Web
5.3 Minimize Code (CSS, JavaScript)
5.4 Leverage Browser Caching
5.5 Enable Gzip Compression

6. Check Indexing Status
6.1 Use Google Search Console to Check Index Status
6.2 Identify and Fix Indexing Issues
6.3 Review and Optimize Robots.txt
6.4 Implement Canonical Tags to Prevent Duplicate Content Indexing

7. Audit Internal and External Links
7.1 Review Internal Linking Structure
7.2 Identify and Remove/Replace Broken Links
7.3 Analyze and Optimize Anchor Text Distribution

8. Technical Analysis
8.1 Ensure Secure Connection (HTTPS)
8.2 Check for XML Sitemap and Robots.txt Files
8.3 Configure 301 Redirects for URL Changes
8.4 Check for 4XX and 5XX Error Pages

9. Local SEO Check
9.1 Verify Google My Business Listing
9.2 Check NAP (Name, Address, Phone Number) Consistency
9.3 Encourage and Manage Customer Reviews

10. Schema Markup
10.1 Implement Schema Markup for SEO
10.2 Test Structured Data Using Google’s Testing Tool
10.3 Optimize for Featured Snippets

11. Social Media Integration
11.1 Check Social Media Integration
11.2 Ensure Consistent Branding Across Platforms
11.3 Implement Social Sharing Options

12. Competitor Analysis
12.1 Analyze Competitor’s SEO Strategies
12.2 Identify Opportunities and Gaps
12.3 Develop Strategies Based on Competitor Analysis

13. Reporting and Documentation
13.1 Document Findings and Recommendations
13.2 Develop an SEO Action Plan
13.3 Monitor Performance and Make Necessary Adjustments

14. User Experience (UX) Evaluation
14.1 Conduct User Experience Analysis
14.2 Optimize Website Design for Enhanced User Engagement
14.3 Implement A/B Testing to Improve Conversion Rates

By following this comprehensive list of actions, you can conduct a thorough technical SEO audit that will help you identify areas of improvement and pave the way for enhanced site performance and rankings. Remember to continuously monitor the site’s performance and make adjustments as necessary to maintain optimal results.

Here is a curated list of SEO tools that can aid you in each aspect of the SEO audit mentioned:

1. Website Crawling and Analysis
Screaming Frog SEO Spider: For website crawling and finding broken links, duplicate content, and analyzing page titles and meta data.
Sitebulb: A visual tool for auditing website architecture and internal linking.
DeepCrawl: Allows you to monitor your website’s technical health and performance.
2. On-Page SEO Analysis
SEMrush: An extensive tool that can analyze on-page SEO elements, site speed, and offers keyword research features.
Moz Pro: Offers a range of tools including keyword research, link analysis, and on-page optimization.
Yoast SEO: A popular WordPress plugin for on-site SEO optimization including meta tags, sitemaps, and content analysis.
3. Site Speed and Performance
Google PageSpeed Insights: Provides insights into webpage performance on both mobile and desktop devices.
GTmetrix: Analyzes the speed performance of a website and offers recommendations for improvement.
Pingdom: A tool to monitor website speed and uptime.
4. Mobile Optimization
Google’s Mobile-Friendly Test: Tests how easily a visitor can use your page on a mobile device.
BrowserStack: Allows for testing the mobile responsiveness of websites across multiple devices and browsers.
5. Indexing and Sitemap Tools
Google Search Console: Essential for monitoring website performance, indexing status, and identifying issues.
Bing Webmaster Tools: Similar to Google Search Console but for Bing search engine.
XML-Sitemaps.com: A tool for creating XML sitemaps.
6. Link Analysis
Ahrefs: Offers tools for link analysis, keyword research, and competitor analysis.
Majestic: Specializes in backlink analysis and domain authority checking.
BuzzSumo: Useful for content research and tracking backlinks.
7. Local SEO
Moz Local: Helps with local SEO by optimizing local business listings.
Whitespark: Provides tools for local SEO including citation finder and local rank tracker.
8. Structured Data and Schema Markup
Google’s Structured Data Testing Tool: For testing and validating schema markup.
Schema Markup Validator: A new tool to validate schema markup, replacing Google’s old tool.
Merkle’s Schema Markup Generator: A tool for creating various types of schema markup.
9. User Experience (UX) Analysis
Hotjar: Offers heatmaps and user recordings to analyze user behavior on your website.
Crazy Egg: Provides tools for visualizing user activity and conducting A/B tests.
Optimizely: An experimentation platform to deliver personalized experiences and conduct A/B tests.
10. Social Media Integration
BuzzSumo: Useful for content research and tracking social shares and backlinks.
Sprout Social: A social media management tool with features for social listening and analytics.
11. Competitor Analysis
SpyFu: Allows you to research and download your competitors’ most profitable keywords.
SimilarWeb: Provides insights into website traffic and competitor analytics.
12. Reporting and Documentation
Google Analytics: Essential for tracking website traffic and user behavior.
Data Studio: A Google tool for creating customizable reports and dashboards.
Remember, each tool has its own set of unique features and capabilities, so it might be beneficial to use a combination of them to conduct a comprehensive SEO audit.

SEO-AUDIT

SEO-audit-report BY ahrefs

Let’s begin with the SEO best practices that you should employ before doing anything else.

Note that these things are unlikely to have a direct effect on rankings. They’re just the basics that every website owner should have in the bag.

1. Install Yoast SEO

Yoast SEO is a free SEO plugin for WordPress and a few other CMS. It’s useful for creating sitemaps, optimizing meta tags, and much more.

2 yoast seo wordpress

In short, it makes the technical stuff less daunting.

If you’re not using WordPress or any other CMS’ supported by Yoast, then head over to Google and search for the best SEO plugin for your CMS.

2. Create a sitemap

Sitemaps tell search engines where to find the content on your site so they can easily crawl and index your pages.

Here’s what the sitemap looks like for our blog:

3 xml sitemap

You can usually find yours at yourdomain.com/sitemap.xml.

How do you create one?

If you’re a WordPress user, use Yoast. If not, Google a generator for your CMS.

3. Create a robots.txt file

Robots.txt is a plain text file that tells search engines where they can and can’t go on your site.

It’s always good practice to have a robots.txt file, but if you need to prevent search engines from crawling pages or sections of your site, it’s a must.  For example, if you run an ecommerce store, you might not want them to crawl and index your cart page.

4 robots txt

Blocking the /cart/ subfolder in robots.txt.

You can check if you already have a robots.txt file by going to yourdomain.com/robots.txt. If you see a plain text file, then you’re good to go. If you see anything else, search Google for “robots.txt generator” and create one.

Recommended reading: Robots.txt and SEO: Everything You Need to Know

4. Install Google Analytics

Google Analytics is a free tool from Google. It lets you see how many people visit your site and how they interact with it.

5 google analytics

To install it, sign up and paste the supplied tracking code into your website.

Read this guide (or watch this video for non-WordPress users) if you’re unsure how to do that.

5. Set up Google Search Console

Google Search Console lets you track search performance and see which keywords you rank for.

6 google search console

It will also keep you in the loop about on-site improvements you can make.

SIDENOTE.

It’s also worth signing up for Bing Webmaster Tools, which is essentially Bing’s equivalent of Google Search Console.

Recommended reading: How to Use Google Analytics to Improve SEO Performance

PRO TIP

Link Google Search Console with Google Analytics to see Search Console data in Analytics.

You can learn how to do that here.

Keyword research is perhaps the most crucial piece of the SEO puzzle.

After all, if you don’t know what keywords people are searching for, how can you optimize your content for search engines?

Follow these checklist items to get off on the right foot.

SEO audit template

  1. verify domain age.
  2. check website mobile friendliness.
  3. assess website speed is less than 3 seconds load time.
  4. review on site SEO factors.
  5. check click through rate.
  6. verify in Google Search Console.
  7. check sitemap.
  8. check htaccess file
  9. check robots.txt file
  10. check duplicate content stats.

Sandy Rowley

SEO Audit expert

775-870-0488

Website Designer Near Me

Website Designer Near Me

Web Design & Development at its Finest

We bring skill, experience and finesse to every project we deliver!

Here, at Reno Web Designer, you won’t meet the “typical” IT nerd! If you’ve come here for assistance with a web design and development project, you’ll find passionate professionals that take pride in customer satisfaction. We obsess over listening to what our clients want. We zealously pursue a range of ideas to deliver to those needs. Most of all, we have the skills, experience, and track record to deliver high-quality websites that meet our clients’ business objectives.

WEB DESIGN & DEVELOPMENT

You may come across web developers who often profess the fact that they value “partnerships” and are committed to long-term “relationships”, however, to our team, that’s more than a corporate mantra. Partnering with our clients, and building extended relationships is good for business – not just a marketing pitch.  Why?

Because it costs us less (time, effort, money) to convince existing clients to continue to patronize us…than to pursue one-time new clients all the time!

It’s precisely this attitude that keeps our clients committed to us – many of them for over a decade now! – and us committed to delivering to the highest standards of excellence.

Here, at Reno SEO, Marketing & Web Design aka RenoWebDesigner.com, believe that no two business websites should look alike. Just as individual business owner’s personalities are unique, so too should that be reflected in their websites. That’s why we painstakingly work with clients to deliver hand-crafted, uniquely tailored, specifically-customized websites for each client.

Cookie cutter websites just don’t cut it for us. Our team of professionals spend hours horning their web designing and development skills on the latest tools, processes and methodologies. And, it matters not whether you’re a Reno-area startup, a late-stage online marketer serving Reno and nearby communities, small-to-mid-sized enterprise, or a large corporation. By the time we’re done, your digital marketing presence will reflect your unique vision through our hard work. Our web designing skills, web development prowess, digital marketing experience and search engine optimization (SEO) expertise puts you in control of your eCommerce destiny.

DIVERSITY OF EXPERIENCE

Since our founding, we’ve helped hundreds of businesses in Reno and surrounding communities establish a strong online presence. Our web design and development services span a broad range of businesses and industries. We’ve assisted businesses of every size – small, medium and large. Our clients come from manufacturing, retail, online-only commerce and bricks-and-mortar entrepreneurs. A sampling of the industries and business segments we’ve delivered services to includes:

  • Landscape Companies
  • Plumbing
  • HVAC
  • Manufacturing
  • Part Warehouses
  • Business
  • Beauty
  • Blog
  • Catering
  • Consulting
  • Construction
  • Dental
  • Directory
  • eCommerce
  • Education
  • Entertainment
  • Finance
  • Fitness
  • Fortune 500
  • Healthcare
  • Education
  • Law
  • Manufacturing
  • Medical
  • Membership
  • Non-for-Profit
  • Property Management
  • Real Estate
  • Resorts
  • Restaurants
  • Security
  • Social Media
  • Travel
  • Many More…

 

WHY CHOOSE RENO WEB DESIGNER?

Why? It may seem like a “brag” …but you’ll only choose us if you wish to work with the best!

As a team, we’ve been serving local businesses in and around Reno for over a decade. The fact that we’re well-respected and highly regarded by the communities we serve fills us with pride. Add to that our innovative website designs, our highly effective digital marketing and powerful SEO solutions – and you’ve got sufficient reason to choose us.

But if you are looking for a laundry list of “feel good” reasons, like “caring”, “thoughtful”, “attentive” …then you won’t hear those from us – But our clients can rhyme them out for you. However, three great reasons for choosing us as your web design and development partner include:

  • Our Experience and Expertise: If it’s a web developer that’s “been there…done that” you’re looking for – then we’re it!
  • Our Transparency and Commitment: We’ll never take on a project that we know won’t result in meeting ALL your objectives. That’s why we typically start every engagement with a no strings attached FREE consultation up-front. Just 15-minutes of your time is all it takes…and we’ll both know whether we are the right fit
  • Our Track Record: After more than a decade of working with local communities in and beyond Reno, we’ve established street-cred that’s the envy of many of our peers in the industry. It’s because we deliver real results that many of our clients continue to do repeat business with us.

So, if you are looking for web design, development, digital marketing and SEO services that truly deliver results, it’s time that we connected!

 

OUR PACKAGES & PRICING

We realize that not every business requires the same level of web design and development assistance. For instance, you may be a small start-up operating from your home in Reno, and wish to test the waters with “this online thing”. On the other end of the spectrum, you may be a large multi-branch corporation looking for a high-end web and digital marketing services. Whatever your needs are, Reno Web Designer has a service package tailored just for you.

Why working with a web designer near you is a good idea…

Creating a professional web site design for your business is an important task. Choosing the wrong web designer can be disastrous for your online reputation and rankings. Most small businesses choose to work with a web designer near their location, making it easier for them to keep up to date on what is going on with their web design, marketing and important updates needed to be successful.

What company or web designer to choose?

You have thousands of web design companies and web designers to choose from. Narrowing your choices down to local web design companies can take the pressure off of you during this process.

“I like meeting face to face with a web design company. You get a feel for their personality and if they will be a good fit as your company grows.” Jane Ellingsworth, Reno Nv.

Top 5 ways to choose the best web designer near your location is:

  1. Check out the web designers Google reviews first. Why? Google reviews are getting harder and harder to fake. Usually, if a web designer has great reviews on Google, they are legitimate reviews. Sometimes you can spot a fake review if they name of one of the web design companies employees, co owners or odd sounding named reviewers show up in their online review with Google.
  2. Next, give the web design company a call. Do they pick up right away? If you had to leave a voice mail, how long did it take for the web designer to call you back? A good website designer should call you the same day fyi.
  3. Do a Google search for ‘The Name of the web company + complaints’. This will help you find any negative reviews for the web design company. Keep in mind that all businesses end up with a few bad reviews from time to time, but if the design company has a lot of bad reviews, best not even to approach them.
  4. Check out their customer portfolio. Does the web designer have professional website designs in their portfolio? They should have 10 or more website designs in their portfolio. Make sure they are displaying real website designs from real customers.
  5. Check out their official Facebook.com and LinkedIn.com profiles. When was the last time the company posted an update? Was it 5 years ago? This is a huge warning sign. An active web design company will have weekly, some times, daily posts on their social media profiles.

Obviously this article can help you find a reputable website designer in your location, but we would love to chat with you as well. We have over 30 positive reviews from local business owners and have thousands of custom website designs created for our clients. Quotes are free, and Sandy is easy to chat with. She is located in Reno Nv and has web design clients from all over the world.

If you are located in the Reno Nevada area, make sure to catch Sandy at one of her free marketing workshops, held each month at Swill Coffee & Wine. She shares useful marketing tips and tricks for free to 60 or so local Reno businesses.

web designer near me

Although our lead web designer is an award winning designer and has created web designs for celebrities and fortune 500 companies, she is friendly, down to earth and helpful. She loves to teach.

Debbie Tayler

Sandy hosted a seminar on SEO information. She is amazing! She is a great communicator and I found the seminar to be very informative and helpful. Thank you, Sandy!

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reno web designers near me

Jackie Quinlan
JackiesVacationRentals.com

I can not thank Sandy at Reno web designer, enough…!! For starters, Sandy is very efficient at responding to my many requests. Sandy was able to put together a beautiful web site for me in just over a week! Sandy is creative and was able to understand me and what I was looking for in a web site. She was able to input her own ideas thus making a brilliant web site and exactly what I was looking for. She has passion for what she does and she takes pride in her work. She knows a lot about Google optimization and getting your web site out there for the world to see. I am very happy with her work and would recommend her to anyone who needs a web site. Also, the cost was very reasonable! You can check out her work at Jackies vacation rentals. Thank you soooo very much Sandy!!!!! 😊

Sandy can be reached by calling or texting her at 775-870-0488.

She can help your business with:

Custom website design

Search engine optimization and marketing

Email Marketing

Logo Design

Graphic Design

Digital Marketing

Website Hosting

Marketing Coach Training

SEO Audits

SEO Optimization

SEO and Digital Marketing Plans

and more…

web design companies near me

We have clients all over the country.

We have designed custom websites, SEO services, PPC strategies and logo designs for clients in the following zipcodes in the Reno area:

89433
89439
89501
89502
89503
89504
89505
89507
89508
89509
89511
89512
89513
89515
89519
89520
89521
89523
89533
89555
89557
89570
89595
89599
Working with a licensed Reno web designer, instead of a freelance web designer helps protect your investment. RenoWebDesigner.com has been designing custom websites for over 18 years. We have heard horror stories of small business owners hiring a freelance web designer, only to end up with a sub par website or worse, no website or refund. 
Reno

Reno, Nevada

From Wikipedia, the free encyclopedia

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Reno, Nevada
City

Reno in October 2008

Reno in October 2008
Flag of Reno, Nevada
Flag
Nickname(s): “The Biggest Little City in the World”
Location of Reno in Washoe County, Nevada
Location of Reno in Washoe County, Nevada

Reno is located in the US

Reno
Reno
Location in the United States Of America
Coordinates: 39°31′38″N 119°49′19″WCoordinates39°31′38″N 119°49′19″W
Country  United States
State  Nevada
County Washoe
Founded May 9, 1868
Incorporated March 16, 1903
Named for Jesse L. Reno
Government
 • Type Council-manager
 • Mayor Hillary Schieve (I)
Area
 • City 105.9 sq mi (274.2 km2)
 • Land 103.0 sq mi (266.8 km2)
 • Water 2.9 sq mi (7.4 km2)
Elevation 4,505.6 ft (1,373 m)
Population (2010)
 • City 225,221 (US: 87th)
 • Estimate (2016)[1] 245,255
 • Metro 425,417
Demonym(s) Renoites
Time zone Pacific (PST) (UTC−8)
 • Summer (DST) PDT (UTC−7)
ZIP codes 89500-89599
Area code(s) 775
FIPS code 32-60600
GNIS feature ID 0861100
Interstates I-80 (NV).svg Business Loop 80.svg I-580 (NV).svg
U.S. Routes US 395.svg
Major State Routes Nevada 341.svg Nevada 430.svg Nevada 431.svg Nevada 647.svg Nevada 659.svg
Waterways Truckee River
Airports Reno Stead AirportReno–Tahoe International Airport
Public transit Regional Transportation Commission
Website reno.gov
Reference no. 30

Reno (/ˈrn/ REE-noh) is a city in the U.S. state of Nevada, located in the western part of the state, approximately 22 miles (35 km) from Lake Tahoe. Known as “The Biggest Little City in the World”,[2] Reno is famous for its hotels and casinos and as the birthplace of Harrah’s Entertainment (now known as Caesars Entertainment Corporation). It is the county seat of Washoe County, in the northwestern part of the state. The city sits in a high desert at the foot of the Sierra Nevada and its downtown area (along with Sparks) occupies a valley informally known as the Truckee Meadows. It is named after slain Union general Jesse L. Reno.

Reno is the most populous city in the state outside the Las Vegas Valley, with an estimated population of 241,445 in 2015.[3] Reno is part of the Reno–Sparks metropolitan area, which consists of all of both Washoe and Storey counties and has a 2016 estimated population of 457,420.[4]

Web designers you can trust…

Although Sandy is located in the heart of Reno Nevada…she has satisfied clients all over the world. With technologies like Skype, Google Voice and FaceTime…she is able to effectively communicate with some of the worlds savviest brands across all time zones.

Call for a quick conversation 775-870-0488.