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How New Technologies Will Change the Marketing Industry in the Next 10 Years

How New Technologies Will Change the Marketing Industry in the Next 10 Years

Marketing

The advancement of technology is changing how we sell products, goods, and services. In a thriving industry like marketing, new technologies play a fundamental role in the economic and employment growth of the sector. 

 

Growth Projections for Marketing Careers

According to the Bureau of Labor Statistics (BLS), the marketing industry will grow 10 percent between 2020 and 2030. The main target for this market is to generate more economic prosperity, stability, and employment growth over time. There will be at least 31,100 new advertising, promotions, and marketing manager jobs each year throughout this decade.

 

Three Amazing Changes to the Marketing Industry this Decade

 

Predictive Personalization

According to Adage, 67 percent of Gen Z consumers believe that websites should predict what they are looking for. E-consumers seek automation of their preferences and purchases. 40 percent of consumers will stop visiting a website if the brand does not foresee what they need, like, or want.

Automated Subscription Services

Virtually all great entertainment and e-commerce services work through the subscription system. New customers of the post-pandemic era now prefer automatic payments. According to Gartner, by 2023, 75 percent of direct selling companies will offer their products or services through automated subscriptions.

Voice Assistant Advertising

According to a study by Juniper Research, the number of voice assistants worldwide will triple by 2023, with around eight billion of these devices. This technology will make advertising more personalized, real-time, and automated. This system will interact with thousands of users, showing persuasive advertisements based on their consumption patterns. 

 

Five New Technologies That Will Boom in the Marketing Industry

 

  1. Digital imitation of real people’s voices: This technology will be implemented thanks to a software called Lyrebird, which creates an authentic digital voice from a short recording sample of a person’s voice. This tool will recreate the sound of media figures in advertisements.
  2. Big data-little area: Companies will capture huge data flows to order them through Artificial Intelligence systems in a specific geographic location and market. This way, they will discover opportunities for new customer networks.
  3. Augmented reality: Retail companies will offer augmented reality glasses to interact with the products. Consumers will know the characteristics of the products, see the cost, and much more.
  4. Surveillance robots for big malls: Robotics companies from countries such as the United States, the United Kingdom, and Spain will develop robots to monitor the mass consumption activity of customers in large shopping centers.
  5. Commercial drones: Large mass-market corporations will use drone systems to explore human behavior from the air. Thus, companies will design their marketing campaigns adapted to social behaviors.

The Best Places to Find a Marketing Job Over the Next Few Years 

If you want to expand your career path and obtain excellent economic and professional opportunities in the marketing industry, pay attention to the best academic platforms. We took data from Career Karma to show you the best digital marketing bootcamps right now. Bootcamps are the future schools that will set the trend for getting a marketing job without a degree. Below are the main digital marketing bootcamps:

 

Thinkful

Thinkful offers a three-month program called the “Online Digital Marketing Bootcamp”. The course syllabus includes topics like Content Marketing, SEO, Social Media Management, Email Marketing, and much more. Many grads work for companies like Amazon, Twitter, and Google. This bootcamp also offers software engineering, UI/UX design, and Data Science programs. 

General Assembly

General Assembly provides extensive knowledge in Digital Marketing with in-demand skills to build your career in high-growth tech fields. In addition, the course offers technical training with flexible delivery and an industry-tested curriculum. You will join a career services program, which will increase your chances of landing a job in the marketing industry.

Simplilearn

Simplilearn is the number one online bootcamp to learn digital economy skills with specialized training in emerging technologies. Here, you will become a digital marketer with qualified Data Science, Data Analytics, and Product Management skills. Thanks to its role-based training programs and comprehensive certification programs, this academy will guide you in your job search.

BrainStation

BrainStation trains students to become great professionals in the marketing industry. This bootcamp will provide a full learning experience based on modern digital marketing strategies. With this knowledge, you will solve real-world projects working alongside industry professionals in business contexts. BrainStation also includes Data Science, Web Development, and UX/UI Design bootcamps. 

Conclusion

The digital marketing industry concentrates the highest growth currently and in the coming years. Therefore, being a part of this wide market of opportunities, large projects, and professional development is the best decision you can make amid the technological boom of the new era.

Free Content Marketing Tools You Need in 2020 UPDATED

Free Content Marketing Tools You Need in 2020 UPDATED

Marketing, Marketing Consultant

Content marketing, without tools, is a bit like trying to whip up Thanksgiving dinner with a microwave and a wooden spoon. On the other hand, it can be counter to your financial goals to invest cash in tools that may or may not be a good fit. That’s why free tools are always a great choice. 

RenoWebDesigner.com is the leading marketing company located in Reno Nevada, serving all of northern Nevada including Sparks Nv as well as the greater United States. Call or text 775-870-0488.

The good news is that you certainly have a wide selection. There are a virtually limitless number of free tools available for content marketers. Unfortunately, many are outdated. Others simply don’t work very well. It’s time to start fresh with a list of fifteen free content marketing tools that can help you reach your goals today.

View Sparks Nv Web Design ideas here.

  1. FollowerWonk

 

FollowerWonk is an analytics tool created specifically for Twitter users. It allows marketing professionals to learn more about their existing followers, identify potential influencers, and better plan their Twitter outreach strategies. Information you can glean from this tool includes follower, geographic data and timing of Tweets. There’s a limited version for free, or you can purchase one of the reasonably priced subscription plans.

 

  1. HootSuite

 

HootSuite is a tool that allows you to manage your social media platforms from a single location. While there are paid plans available, there is also a limited free version that is well worth checking out. Here are some features:

 

  • Post Scheduling
  • Content Curation
  • Analytics
  • Promotion
  • Social Media Monitoring

 

  1. Filmora

 

Filmora is a free, meme generating tool that allows you to create and publish watermark free memes. Why memes for content marketing? Simply put, memes are memorable and people love them. Create memes here, then use them on your website, social media, or email campaigns.

 

  1. Canva

 

Canva is another great tool for creating a variety of visual content. It has a drag and drop interface, libraries full of visual assets, and allows you to create a variety of content. This includes:

 

  • Flyers
  • Brochures
  • Logos
  • Social Media Posts
  • Infographics
  • More!

 

You can use the images that come with the tool, or you can upload your own. There are even courses and tutorials to help you improve your skills, and create amazing, visual content.

 

  1. Post Planner

 

Successful content marketing campaigns depend on your ability to create and curate the right content at the right time. Post Planner helps with that. The tool combs the internet for content that may be relevant to your audience. In addition to this, you can use the tool to create a publishing calendar to choose exactly when your content will post. Finally, it has a dashboard that allows you to see your social media posts, and edit them all from one spot.

 

  1. Curata

 

Curata is another content curation tool for marketers. It was created to assist content marketers in their efforts to create, curate, distribute, and manage the content process. Marketers who are overwhelmed by the task of consistently outputting engaging content can use Curata to find the most relevant content.

 

  1. Sprout Social

 

Sprout Social is a popular, social media management platform that contains many great functions. Marketers who need help in the following areas should definitely consider a trial of this software. It includes:

 

  • Social Listening
  • Publishing
  • Engagement
  • Analytics

 

  1. Emotional Marketing Value Headline Analyzer

 

The Emotional Marketing Value Headline Analyzer tool is a free web-based tool. It’s simple to use. You just enter in headline text, up to 20 words long. Then, the tool tools you both your EMV (Emotional Marketing Value) score, and the predominant emotional classification expressed in your headline. You can then use the results to determine whether or not your headline has the intended effect.

 

  1. TrustMyPaper

 

A great content marketing campaign has several important elements. You have to identify and segment your audience, choose social media platforms, identify the right topics, engage with your audience, and analyze the results. With all of this going on, it’s easy to forget about the importance of one of the most fundamental things. You have to have well-written content to have a successful digital marketing campaign.

 

This is where Trust My Paper can help. They have a full team of professional copywriters. With their help, you can create top-quality content that generates leads and engagement.

 

  1. IFTTT

 

IFTTT (If This Then That) is a tool that automates a variety of actions across any number of tools and platforms. To use it, you simply connect your email, social media accounts, apps, even devices to your IFTTT account. Then, you can create recipes to be executed when certain conditions happen. While IFTTT has a variety of uses, it’s undeniably useful for content marketers. Consider using the tool to do the following:

 

  • Send Twitter Mentions to a Spreadsheet
  • Send an Email to Your Marketing Account When You Receive a Reddit Username Mention
  • Receive an Email Notification When a Specified Hashtag is Used on Twitter
  • Send Content You’ve Created on Tumblr to WordPress
  • Share New Posts to LinkedIn
  • Create Spreadsheet Entries of New Social Media Followers
  • Send Reminders to Create And Publish Content

 

Essentially, if you’ve ever thought, ‘It would be nice if this happened when that happened…’, this is a great tool to have in your arsenal.

 

  1. BuzzSumo

 

BuzzSumo is an excellent tool for finding great content, identifying relevant topics for your audience, and gaining insights into the content your competitors are producing. You can use the tool to find the most shared content, monitor your brand, and see which influencers are getting the most ‘play’ on their social media content.

 

  1. Getty Images

 

Your own, original images are always best.  However, you may not always have a picture for every situation. That’s why stock images still have their place in content marketing. Unfortunately, free image sites are full of low-quality images that are often watermarked. This is why many marketing experts believe it is well worth it to use a reputable source of publicly available images like Getty.

 

  1. Ahrefs

 

Ahrefs is a suite of tools that allow you to boost SEO, boost traffic, and conduct competitive research. It includes a backlink checker, keyword research tool, keyword management, web crawling capabilities, and more. This is a great tool to help you identify the best focus keywords, and better determine how to build your content around those.

 

  1. Yoast

 

If you’ve chosen WordPress as your CMS for your blog or website, Yoast could be a huge asset for you. Yoast is widely seen as the premier, SEO plugin for WordPress. In fact, if you use this tool, you may not need anything else to maximize SEO for your website. Yoast will build your SEO sitemaps, help you identify duplicate content, title and image tagging, and more.

 

Final Thoughts

 

Each of the tools listed above has a proven track record when it comes to content marketing. Even better, they are either free to use on an ongoing basis, or you can try out a trial version. In any case, we are confident that you can use any one of these to boost your content marketing efforts.

 

About the Author: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at BestEssayEducation and GrabMyEssay.

2022 Local SEO for Small Businesses Guide: 12 Brilliant SEO Tips

2022 Local SEO for Small Businesses Guide: 12 Brilliant SEO Tips

local seo

SEO Chief Outsiders

If you’ve just gotten a handle on the concept of search engine optimization (SEO) then local SEO might be throwing you for a loop. And that’s a problem because local SEO is more important for your business than you realize.

It gives you local scale exposure, capitalizes on the growth of mobile search, and, of course, can be a major profit-maker (if you play your cards right).

Not sure about what local SEO is, or not sure how to use local SEO for small businesses? No worries. We’re introducing you to the concept, why it’s so important, and what you can do to make your way to the top of your local SERPs.

“Happy to share helpful tips to keep your web projects running smoothly. Also here to answer SEO questions.” Sandy Rowley, Digital Marketing Expert 775-870-0488

“Impressive knowledge of SEO and other digital marketing strategies.  We contracted Sandy for 6 months to recover lost SEO and position our software development company as a leading offshore service provider.”  Client Name Kept Anonymous View reviews within the Chief Outsiders Platform.

Orange County Software Company

Local & National SEO, Chief Outsiders

What is Local SEO?

First things first: what is local SEO?

Basically, it’s all the tools of search engine optimization, utilized to make sure that people within a certain geographical area can find your brick-and-mortar shop.

Think of it this way: while anyone from Oslo to Taipei can rank for “how to fix a clogged drain,” only a certain group can rank for, “best plumber in Reno.”

Why You Need It

That’s all fine and good, but why do you need local SEO anyway? After all, if you’ve already got an SEO strategy in place, shouldn’t that be enough?

Not quite.

Let’s start with this simple fact: smartphone users will hit 3 billion in 2018 and are predicted to hit 3.8 billion in 2021.

Of those people, 45% of users aged 18 to 29 use mobile search daily. Of the estimated 30 billion annual mobile searches, 12 billion are local.

But the real kicker?

Local searches lead 50% of mobile searchers to visit a store the same day, and annually, about 78% of local mobile searches result in offline purchases (for those who struggle with math, that’s roughly 9.36 billion purchases, give or take a few).

The point is simple: a lot of people search locally, and when they do, they’re looking to spend money. Usually on the same day, if you give them the service they’re looking for.

And you’d be a fool not to capitalize on a golden opportunity.

Tips to Conquer Local SEO in 2019

 

Sandy Rowley SEO Specialist 775-870-0488.

With that in mind, let’s talk about how you can conquer local SEO in 2019.

Now, a lot of larger SEO tricks apply to local SEO, like getting an SEO audit. And yes, there are plenty of fancy technical SEO tricks you could use to bolster your local SEO game if you really wanted to.

Here’s the thing: if you’re still struggling with the whole concept of SEO (or you just don’t have time to spend hours slaving over SEO when you’ve got a business to run) it doesn’t need to be that hard.

Here are 14 tips that you could probably conquer in a few hours if you set your mind to it.

“Since working with Sandy my web sales increased 500%.”  Larry Green View reviews on the Google platform.

Automatic Hay Feeder Company

International SEO, EEZkeeper.com

 1. Optimize for Google My Business

The first is surprisingly basic: optimize for Google My Business.

For those who are late to the game (or, you know, living in packing peanuts) Google My Business is a free tool provided by Google that’s basically a giant digital address book.

Chances are, you’ve encountered it before. You just didn’t realize it. Every time you Google a business and see a little box on the right-hand side with the business’s name, address, phone number, website, location, and even a few photos, that’s the handiwork of Google My Business.

You also didn’t know that you probably already have a Google My Business listing, you just didn’t know to claim it.

That’s a problem because if you don’t claim it, your competitor might (yes, that’s a competitive strategy).

Luckily, the process of claiming your listing is simple. Just log onto Google My Business and go through the verification process, at which point Google will mail a PIN to your business address. From there, enter the PIN, and you’re ready to optimize.

How do you optimize? Include all kinds of handy information, like writing a great business description, providing hours and contact information, detailing your payment options, etc.

Basically, if there’s information that Google My Business gives you the option to fill out, populate the text box. Your potential customers will thank you.

2. Ensure NAP is Consistent Across Directories

However, your work isn’t done once you claim your Google My Business listing.

Once you do that, you need to ensure your NAP is consistent across directories (Google, Bing, or anywhere else your business might be listed).

Don’t get worried. NAP stands for three essential details about your business:

  1. Name
  2. Address
  3. Phone number with area code

Some people will also include your website on this list.

Basically, these directory listings won’t do you much good if your information is inconsistent. Your customers will get frustrated and confused, and it makes your business look sloppy.

3. Title and Meta Description Tags

Itching for something slightly more technical?

Turn to your title and meta description tags.

Title and meta description tags are HTML elements that you can customize to reflect your webpage. You don’t need to do any coding to figure it out–like Google My Business, it’s something you’ve encountered before.

Whenever you type a search into Google, the blue title and the small description below it are the title and meta description tags.

It seems like a small detail, but it should be functionally treated as a mini-ad. This is your chance to get customers to click on your link instead of someone else’s (and to get the search engine to put you in page one).

So not only are you writing killer descriptions, you’re writing optimized descriptions.

4. Keyword Research for Local SEO

With that in mind, let’s talk about keyword research for local SEO.

You can argue until you’re blue in the face about the value of keywords or how to use them, but the fact is, keywords are still important. Especially for local SEO.

What’s the difference between a regular keyword and a local SEO keyword, you ask?

It’s simple: geography.

Remember earlier when we said that anyone in the world can rank for, “how to unclog a sink,” but only certain people can rank for, “best plumber in Reno,”?

That’s the same basic principle behind keywords for local SEO.

Basically, you’re targeting industry-specific terms that are also geo-specific, like “Las Vegas florist” or “car rental in Albuquerque”. A good place to start is to do a bit of digging on the Google AdWords Keyword Planner tool to find geographically-specific terms that perform well.

5. Write for a Local Audience

Of course, you can optimize all day long and it won’t help you much if you aren’t, you know, writing content for a local audience.

This is true of both your human readers and search engine web crawlers–you need to build a solid online reputation.

Luckily, you can do this with a practice you (should) already do for your regular SEO: blogging.

Blogging is vital to a good SEO score because it shows search engines that you’re consistently providing helpful information to searchers. And the more you write, the more authority you gain on the topic.

Take this a step further by appealing to the local market. Find out what customers in your area are interested in and start writing blogs for them (with the appropriate optimization, of course).

6. Improve Internal Linking Structure

And while you’re blogging, you should take a closer look at your internal linking structure.

External links are SEO gold, but internal links are also important, since it aids in navigating your website, assists with information architecture, and distributes page authority among multiple pages.

So, if you’re writing about bathroom design and have previously written a blog post about quartz vs. marble countertops in the bathroom, find a way to naturally link to that blog post.

7. Use a Structured Data Markup Tool

A structured data markup tool is perhaps the most technical item on our list, but it’s not as complicated as the name makes it out to be.

Structured data markup, sometimes called schema markup, is added to the code of your website to directly provide search engines with information about what you sell, services you offer, and other important information about your business.

In fact, Google wants you to use structured data markup because it makes it easier for their spiders to index your website. They even provide a Structured Data Testing Tool.

So…what are you waiting for?

8. Online Reviews Still Matter

For all the work you’re doing behind the scenes, there’s one tried-and-true part of local SEO that you cannot ignore: online reviews.

Don’t believe it? Try this on for size: 88% of consumers trust online reviews as much as personal recommendations from friends and family.

Many people will leave reviews on Facebook unprompted, so make sure this feature is turned on. You can also cut to the chase by asking customers who love you to leave a review of your store when they get the chance.

If customers are diehard fans of your store, they’ll usually be happy to do it.

9. Be Socially Active

This brings us to our next point: you should be socially active wherever possible.

And no, we don’t mean going out for a beer with friends. We mean the big bads of social media: Facebook, Instagram, Pinterest, Twitter, and Snapchat.

Nearly a third of the world’s population is active on at least one of the major platforms, which is why your business needs to remain active. Go where the customers are.

The key is to avoid the used car salesman effect–don’t sell so hard that you annoy people or convince them they’re about to be scammed. Instead, think of using social media as it was originally intended: a vehicle to connect people.

10. Make a Mobile-Friendly Website

Oh come on, you knew this was coming.

Mobile usage has surpassed desktop, and Google rolled out their Mobile-First index. There’s no two ways about it: you need to be optimized for mobile.

If you have no idea whether your site is optimized for mobile or not, there’s an easy way to check: open your website on your phone. If you have to constantly zoom, or your graphics aren’t loading, or the pages take forever to load, guess what?

You’re not optimized for mobile.

11. Add Location Pages to Your Website

In case you haven’t caught on yet, local SEO is all about one thing: location.

That’s why one of the easiest things you can do to boost your business (besides claim your Google My Business listing) is include a location page on your website.

If you have multiple locations but only one website, no worries. Just create a page for each location. That way, users will know where to find you in their local area (and search engines will know how to index you properly, which is always a plus).

12. Maps, Maps, and More Maps

There’s no way around location without talking about maps.

There are a couple different things you can do with maps. For one, you should embed a map on your webpage. The good news is that this is pretty easy: just open Google Maps, enter your address, and click the link icon.

This will provide you with an HTML embed code to add the map to your website, making it super easy for any potential customers to figure out exactly where you are whenever they need you.

Plus, you can click on the customize link to choose from various options like sizing before embedding the map on your page.

Building Local SEO for Small Businesses

Local SEO might seem like a lot of work. And yes, we’ll admit–it can be time-consuming if you let it.

And while we all know that the payoff is worth it, that doesn’t change the fact that you’ve got a business to run and you don’t have time to learn how to manage SEO in your nonexistent free time.

That’s where we come in.

We offer a variety of services from digital marketing to search engine optimization and local SEO for small businesses. We guarantee our SEO work, and we’re dedicated to making sure that your business succeeds.

Ready to get started? Use our contact page to get in touch.

“We feel so fortunate to have been referred to Sandy. Her knowledge of SEO and marketing have been extremely beneficial to our company. She has fantastic ideas and is very enthusiastic in helping our company grow its online presence. Sandy offers free seminars to share tips and strategies. She truly wants to help her clients succeed! We would highly recommend Sandy to anyone wanting to grow their online presence..”   View reviews on the Google platform.

National Aircraft Parts Company

National SEO, Dana Shelton

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How to Create a Killer Digital Marketing Plan for Your Business

How to Create a Killer Digital Marketing Plan for Your Business

Digital Marketing

digital marketing plan reno

Every business needs to think about their marketing efforts. There are many things businesses can do to ensure the success of their marketing plans such as SEO, paid advertising, social media, and more.

But before business can put any of these things to work, they need a clear digital marketing plan.

In this article, we will show you how to get yours in motion. Let’s get started.

reno marketing

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Know Your Audience

Before you begin your marketing strategy, you need to identify who your audience is. Different audiences respond better to certain tactics, so a marketing strategy is not one size fits all.

Both need to work hand in hand to determine what your target audience will respond better to.

For example, if your audience is women in their 20s and 30s, your campaign should include more social media tactics. On the other hand, if your audience is men in their 60s and up, you wouldn’t focus all your efforts on social media.

Set a Clear Objective

After you’ve identified who you want to target, it’s time to set clear objectives.

Answer the question, what do you want your marketing strategy to achieve? In order to effectively answer the question, you need to have a defined mission and objectives.

Measure the Effectiveness of Your Plan

You need always to measure the effectiveness of your marketing strategy. How can this be possible?

It can be done by choosing monitoring tools and keeping a close eye on them.

For example, at the beginning of your strategy, you might want to set KPI’s and measure their effectiveness.

Whatever other tools you should measure the effectiveness of your strategy, you need to ensure you keep an eye on it.

Learn From the Past Mistakes

Unless your business is brand new, chances are you’ve created a marketing strategy before.

And while you might be tempted to carry on some of the tactics that worked for you before, you must also learn from your past mistakes.

Knowing the previous failures of your marketing strategy will help you identify what not to do in the future.

The more information you make, the more successful your new strategy will be.

Set a Budget

This one is one of the most important tips to keep in mind. When coming up with a marketing plan, you need to always stick to your budget.

If you’re going to outsource to a marketing agency, make sure you discuss the budgets in the early meetings.

Determine how much you want to spend on paid promotion such as banners and pay per click.

Make a Plan but Allow for Detours

Finally, while it’s important you make a plan from the beginning, allow for some flexibility.

If something doesn’t seem to be working out, go ahead and change it.

Create a Digital Marketing Plan: The Bottom Line

Now that you know more about creating a digital marketing plan, you can get started and give it a try.

Remember to identify your audience, set a budget, and make a plan.

If you enjoyed these tips and would like to learn more about marketing tips, visit the marketing section of our blog.