Notes from our Free SEO Coaching Session at Swill Coffee & Wine in Reno Nv.
Was a pleasure seeing you yesterday at Swill! I have put together notes from the workshop to help guide you with your SEO efforts. I am here to help if needed. My specialties are custom web design, online marketing strategies, SEO/ PPC and Social Media Marketing management as well as Public Speaking.
Search on Google to see who the PPC ads are from and scroll down to the bottom beneath the maps and see what types of companies are already ranking at the top of Google? Are they HUGE corporations or local businesses? If they are large corporation’s chances are you will not have enough time, money or connections to outrank them within a few months.
Once you have found a keyword with some search volume and not too many LARGE competitors, you can add that keyword to your list to target with SEO.
SEO TIPS FOR KEYWORD RESEARCH
Google long tail keywords. Find misspelled words to target. Mispeld keywords. Instead of targeting keywords with tens of thousands of searches a month, choose lesser volume keywords you have a chance at ranking for this year.
Look at your competitor’s websites to find words they are already targeting.
Add as many photos and videos as Google will allow you.
Get reviews on a regular basis.
How to Optimize your website using WordPress free website builder.
Use keyword at the top left position in the title of the article. Use catchy phrases to get users to actually click on to your listing on Google.
Use images that are saved as your keywords.
Embed related Youtube Video.
Add paragraphs of content related to the keyword in the article.
Have a call to action on every page.
SEO vs PPC
Do a search for your keywords. Then look at the results or the SERPS in Google. How many ads are displayed versus how many SEO or free click links are displayed? Search for ‘Reno Web Design’ in Google. Notice the little green box around a word that says ‘Ad’. Each time someone clicks on that ad, they business pays Google $5 – $600 a click. Read Lawyer SEO story here.
A smart business person would be in as many of these results as they could afford. Go to Business.google.com go get your business verified now.
“Sure, I will do your online marketing for free. Don’t pay until I get you results man!” LOL really? Free?
Common SEO and PPC Scams
– Did the SEO company use PPC to rank #1? Ask them why they are not ranked high in Google SEO search for their own keywords?
– Does the SEO company promise #1 rankings for $100 a month or less? Think about it, if you or I could be #1 for a keyword like ‘Reno Real Estate’ for less than $100 a month, we could be rich! Why are those big corporations spending hundreds of thousands of dollars a month to be #1 for that keyword?
“We can make you #1 on Google!”
Most of the large SEO or PPC companies are hoping you will keep paying the money and not notice OR they trick you into thinking your #1 by having you sign into your Gmail email and check your rankings. They are also buying fake views to look at your website and inflate your stats.
– Does the company offer a “No payment till I get results?” This is a big shocker when you read the fine print. You must have a budget of $7500, $10,000 or more per month that you give to them to run your campaigns for you. This is what it usually takes for big SEO and PPC campaigns anyway fyi. If its too good to be true, it probably is.
Quite a lot of you raised your hands when I asked if you had your own company website. I would love to help you create a website you can be proud of and is OMG profitable.
A large number of you are just beginning your online sales journey and need a new website. I would be happy to create a custom designed site for you. My rates start at $1500. I am also putting on a private workshop to teach you how to create a stunning website that is SEO optimized correctly.
If you are in business, you know you need a website. This is the public side of your business. Not sure who to trust or where to start? Or worse, your using a free website with ads on it? Not very impressive. You can do this and I can help you every step of the way.
Join me with 10 other small business owners as we create your very own, professional website that is optimized for the right keywords and is professional. One-time fee of $399 ($499 normally). This is a 3-hour event. You must have a laptop with wifi capabilities. (if you do not have a laptop, I can sign you up for a one on one session with me where we can use my laptop).
You will leave with a beautiful website that is ready to rank well in Google and other search engines. Call me to RSVP 775-870-0488. I have 4 spots open for next month’s private workshop.
As always, I am happy to hop on the phone and answer any questions. Our next workshop is scheduled for April 25, 2018 at Swill Coffee & Wine (they promise to fix the window glare) Same time, 12 -1 but make sure to come early and get a good seat. RSVP your seat here: https://bit.ly/SandyRowleySEOPro
If you need help with increasing your websites traffic, I have 18+ years’ experience in helping small business, celebrities and government agencies regain lost traffic in Google.
😎 NOTE Coupon Code already claimed. 😎
Some of the services I provide are:
SEO Audits – These audits help you uncover why your website is not ranking correctly as well as why your competitor’s websites are.
SEO Training – I provide one on one training sessions as well as private group training on site.
PPC Management and setup
Custom Web Design – That increases conversation rates/sales.
Social Media Marketing
One on One Coaching Sessions $129.
And love public speaking…available for other events.
Web marketing has taken over traditional marketing methods as Americas #1 resource to reach new and existing clients. A recent report takes a look at where that money goes. Borrell estimates brands and agencies in the United States will shell out $65.26 billion this year for search engine optimization (SEO) services, rising to $72.02 billion in 2018 and $79.27 billion by 2020.Apr 21, 2016
How can small businesses integrate these online marketing strategies and tools with small to medium size budgets?
Leverage is the keyword to focus on. Assess what off line or traditional advertising is working or has worked in the past with your business. How can you use social media and other online marketing strategies to increase those results?
As a small business, your marketing strategies have to yield positive results within a few months or sooner in some cases. Small business is competing with the big box stores down the road, the online goliaths located all over the world, thanks to faster internet speeds and affordable ISP connections.
Even though small business owners are working to keep more and more of their local reach, they are quick, flexible and crafty. They have the freedom to experiment and test new marketing strategies faster than the big guys, therefore have an option to catch trends and opportunities for sales before the large corporations.
Online marketing via SEO and PPC allow small business to test out marketing messages, ad copy, colors and photos to thousands of potential clients. They can then pin point what message converts client views into clicks, sign ups and sales.
The average monthly costs associated with marketing a small business within a city can start at $600 – $5000 a month easily. If your a small business, how are you able to compete with the established businesses who are able to afford ongoing SEO budgets like these?
Internet Marketing Workshops, when done on purpose and accountable steps are measured, help small business owners leverage top SEO talent and skills to maximize their own success and growth with web marketing without the high ticket investment of an ongoing SEO campaign. Learn more about my one on one SEO Coaching Sessions.
How can Internet Marketing Workshops help my small business?
Running a small business gives you the freedom to make your own rules. With that freedom comes the responsibility of keeping the business growing. You have customers and employees that depend on how well you market your business. Attending 1 or 2 hour marketing workshops will keep you up to date on the best web marketing strategies, tools and resources to help you keep your business running smoothly.
“Most people digest information in about 20 minute worth of time. In my workshops, I have structured the learning process in 20 minute blocks. The marketing classes are a relaxed, fun and customized learning environment that encourages creative thinking and correct action needed to reach the business owners goals.” Sandy Rowley Web Marketing Coach.
What does web marketing include?
Web marketing includes all the tools and resources needed to reach new customers via the internet. This can include local search engine rankings, social media posts, email marketing, guest blogging, pay per click and view ads across a variety of channels that can include Google, Facebook, Linkedin and other online properties. Internet marketing also includes how your website is designed. Does it convert people into customers?
“Often times, I can listen to a coaching client and understand what is working well with traditional advertising and leverage that data or information to help reach more customers online.” Sandy Rowley SEO Coach
How long does it take for internet marketing to work?
Some web marketing campaigns can generate sales within the same week, others take months and even years to acquire.
This is why researching keywords, competitors and performing a SEO audit on an existing website property is important.
Everyone’s website is at a different ranking position online. There are too many factors to give a quick answer on something that involves so many parts. If you have a company selling you a one size fits all budget, consider the old wise saying, “If its too good to be true, usually it is.” Unknown wise business person.
I have had some clients see great results within a few weeks and others that need more time in a competitive market. I tell my clients that you are always marketing. Marketing is never a set it and forget it. Your business goals should be in line with what your clients need the most. You need to meet them (your clients) where they are at. Does that include a social network, an online magazine or is it off line advertising that will reach your ideal prospects?
Each business has a different timeline and budget to work within. By researching these critical items, a good marketing expert can give you a good idea of how long it will take to reach your goals.
What is the average marketing budget used for online marketing?
I have a good estimate that I share as a general guideline for small business owners who are working to dicepher what should be an ideal online marketing budget for their business. Although the information I will share is real world information,, it is not the golden rule. Each business has their own unique criteria that will determine their best marketing budgets.
Local SEO rankings budget: On average, most small businesses looking to rank high in Google for their top 1 – 4 keywords in their city should set aside $500 – $1500 a month for search engine optimization, marketing and some PPC. If the business is in a very competitive market like cars, medical and legal services, those rates could be double or more per month.
Regional SEO rankings budget: Businesses that need to rank high in Google search for their top 1 – 10 keywords within an area of 100 – 200 mile radius can expect to pay $3000 – $6000 per month for organic SEO work. Those who are looking to rank for western, middle or eastern regions will need to double that number.
National SEO rankings budget: This can be a bit tricky for some small business owners who sell products and services anywhere in the US. Some markets can get away with a monthly SEO budget of $8000 and rank well for profitable keyword phrases. Others will need to target specific cities to keep within their budgets. SEO is not a set in stone service. It is always fluctuating and changing. One day your website could be #1 for a very competitive keyword, and then next week, seemingly disappear from the search results. This is why a solid SEO plan is important before blindly setting out trying to rank for everything that you think will bring in new clients.
In my one on one or group Internet Marketing Workshops, I customize the class to match the individual businesses who attend. I focus on small actions that yield the largest results for my clients. I have found that small business owners are very busy and need to get to the point right away. They also need to see that the marketing strategies actually works. There is nothing more frustrating than spending countless hours “learning” a marketing strategy only to learn later that it was a total waste of your time.
I run a handful of successful monthly SEO and PPC campaigns for larger clients to keep me in the SEO game. With Googles 600+ a year changes and updates to their algorithm, I have too!
My goal is to keep the marketing training session fun, relaxed and super helpful for the small business.
You can sign up for a one on one marketing coaching session for $165 one hour time, recorded session or join Sandy with a group of 5, 10 or 20 other businesses and learn useful marketing tips and tricks for $99 an hour. All marketing coaching sessions include 30 minutes research time where Sandy will look into your current rankings, competitors rankings and what is working now in your industry. All training sessions are as customized as possible for the best possible results.
“If your clients Ain’t Happy (Ain’t Nobody Happy) .” Sandy Rowley SEO Coach Call or text to chat anytime. 775-870-0488
Did you know that when you place your email address on your website, spam harvesters can automatically being to target your email address, sending you endless amounts of junk mail?
Always use a contact form on your website instead.
I know that online marketing is tough and confusing with the ever changing landscape, but it is worth the effort and time.
I am ready to go to battle for your business. I have the talent, track record and motivation to help your business succeed. I only work with those who I know I can help. I enjoy chatting with businesses and seeing how I can help in the shortest amount of time. Go ahead and call or text. I am sure that you will learn something valuable for your business.
I was flying blind. After struggling to do everything myself while launching a garden tool product brand for the last 4 years, I knew that I was in way over my head. Sure, I have over 25 years experience is marketing and advertising, but that world has changed, and continues changing faster than I can keep up, but I didn’t have any option – it still all had to be done. Website, social media, video/photo production, marketing posts, and making important social connections. The main problem was not knowing what my main problems actually were, and continuing to improve one thing after another, only to find out that another issue negated my efforts. From technical details to social channel strategies to conversion marketing, Sandy is very clear and direct about how she approached all my challenges. The audit covered my entire online presence, and I was surprised at how, although I already knew an answer to many matters (perhaps, not always the right answer), I had missed making important connections, and I was missing opportunities, and limiting the growth prospects of my business because of it. Sandy helped me interpret the data & information about my business in ways that allowed me to take action, prioritize what to do next, and measure my success going forward. Now, I have more confidence in the directions I am taking (we’re measuring them), and feel more comforted knowing that I am connected to Sandy’s expert advice, and discernment. I don’t like wasting money, effort, or time. I was wasting all three. Thank you, Sandy!
Key value-add skills in a web designer: 1) listens to understand what you are trying to communicate and then provides expertise to compose and enhance your collection of visual content in an attractive, compelling and easy-to navigate way. 2) follow through, follow-up, taking time to train you on how to update and edit. 3) coaching on how to best position and accelerate your web site objectives.Thank you Sandy!
Reno SEO, Marketing & Web Design is an invaluable tool for promoting local events in and around Reno. We saw fast results and were able to reach portions of the population that wouldn’t have been available to us otherwise. Sandy is a passionate, knowledgeable professional with so many wonderful tools at her disposal. I’m so grateful to her for her time and attention. Patagonia Outlets.
Excellent service, professionalism and knowledge of their work is what characterizes Reno SEO, Marketing & Web Design. I had the honor to coordinate my website details with Sandy and I am delighted with her service. Her work speaks for itself. By J&J Custom Painting Company in Henderson NV.
Every day here at TAP agency Consulting and PR, I need teammates that enjoy what they do, and who are experts at communication and driving projects forward. Sandy Rowley is a wonderfully intelligent person, who works diligently to provide her colleagues and clients with unparalleled insight and professionalism. I look forward to working with Sandy on each project. It is my pleasure to continue to refer Sandy and Reno SEO, Marketing & Web Design to my agency’s valued clients.
Webby Award Winning web designer with an exceptional talent and knack for ranking websites in Google, Yahoo, Bing and on popular social media networks. Performing full technical SEO site audits for small and large website properties from around the world.
Business Marketing Class
10 weeks to a Winning Business Strategy!
Reno Business Class has partnered with Sandy Rowley, local SEO expert and tech entrepreneur, to provide a one-night class that provides deeper look at SEO and how best to optimize your company’s website for maximum growth. Her reputation as a fair, honest and hard-working marketing consultant has helped her launch a new venture focusing on local SEO services in the Nevada area. Small business marketing is at the heart of her new company, RenoWebDesigner.com.
“I set out to only use local SEO strategies to build up my clientele this go around. I am using the same SEO and internet marketing tactics learned from years of experience working with world renowned celebrities, corporations and startups.” Sandy Rowley RWDR
Sandy Rowley is a Webby Award winning internet marketing expert with a proven track record of helping startups, business and world renown influencers leverage online marketing strategies for maximum growth. She has hands on experience ranking small to corporate size websites and networks, for local and national keywords.
Some of her most notable clients throughout her career, were Harpo Studios, David Avacado Wolfe, Body Mind Institute, Patti LaBelle, Voice Latina and Universal Records. She is a website and advertising campaign judge for The Webby Awards (the Oscars of the Internet) and volunteers her time to help protect local pollinators in her spare time.
Her 17+ years’ experience includes grass roots social media campaigns, local organic and international SEO (search engine optimization) strategies and website conversion tactics geared towards converting highly optimized website views into leads, information request and ultimately sales.
“Most clients are focusing on the wrong SEO metrics. They are wanting to be #1 for their own business name in Google search. With solid SEO services, this ranking will come naturally. The # 1 focus these businesses should be focusing on are the keywords their potential customers are searching for each day in search and social media networks. These are the key phrases I work to rank a customer’s website for.” Sandy Rowley RenoWebDesigner.com
Highly targeted SEO marketing focuses in on the most profitable keyword phrases within your business niche. SEO research takes time and a clear understanding of the main goal for a webpage within a website.
Our SEO experts use a number of safe SEO and Internet Marketing strategies to find the best keyword phrases for our clients:
In-depth Website Review for code errors that block indexing in search engines
Marketing Content Creation
Proprietary SEO Tools
Social Reach Best Practices
Algorithm Update Monitoring
And other cutting edge marketing software and services to gain the leading rank for your industry.
Safe SEO takes time, most marketing campaigns take up to 3 months to see solid ranking and relevant traffic generation. Sandy Rowley and the team at RWDR patiently assesses each client’s website marketing needs and carefully plans out a path to reach those goals. Constantly tracking the success and failures within an ever evolving campaign takes skill and follow through. Most search engine algorithms update daily. A good SEO company stays up to date on the daily changes within what is considered safe, white hat SEO practices.
Most small business owners do not have the time to keep up to date with the latest SEO marketing strategies. “I see a lot of business websites that are unknowingly causing harm to their rankings in search. I have seen everything from keyword stuffing techniques to black hat SEO companies buying fake traffic to falsely increase a customer’s rankings, only to have their website banned in search.” Sandy Rowley RWDR
Sandy and her team focus on teaching their clients about common black hat SEO and how best to protect their hard earned rankings in Google, Yahoo and Bing. Sandy provides a free Internet Marketing Workshop, Lunch & Learn each month at Fusion@Midtown co-working space in Reno. This monthly marketing group meets for an hour around lunch to review each other’s websites, social media pages and business marketing ideas. It is a non-judgmental group of local businesses looking to learn about marketing tips and strategies.
Most websites need simple updates and corrections in order to start ranking in local search for their keywords. Her website offers weekly internet marketing articles with easy to digest stories, strategies and marketing information.