How to Create a Killer Digital Marketing Plan for Your Business
Every business needs to think about their marketing efforts. There are many things businesses can do to ensure the success of their marketing plans such as SEO, paid advertising, social media, and more. But before business can put any of these things to work, they need a clear digital marketing plan. In this article, we will show you how to get yours in motion. Let's get started. RSVP for our Reno Nv Marketing Workshop here: TBD. Follow us on Meetup to see our next marketing support groups, networking events and live digital marketing workshops. Know Your Audience Before you begin your marketing strategy, you need to identify who your audience is. Different audiences respond better to certain tactics, so a marketing strategy is not one size fits all. Both need to work hand in hand to determine what your target audience will respond better to. For example, if your audience...
5 Essential HTML Text Codes for Boosting Your Website’s SEO
Did you know that 93% of website visits begin in a search engine? Organic results get 70% of the clicks too. If you want a piece of that pie you better make sure your website shows up and performs well. How? Optimize your website with HTML text codes that the search engines love. Keep reading to learn the best SEO code to use. HTML Text Codes: The Page Head Meta tags are in the section of your websites HTML code. Google reads both HTML and XHTML meta tags. They inform search engines and users what to expect from your page. But keep in mind, Google ignores tags that it doesn't understand. Here are the meta tags you should make sure are in every page's HTML code. Title Tag: The title tag is one of the most important HTML codes for increasing your visits. The title tag shows up as the main title for your page in search engine listings and on social media shares. It's your...
SEO and SEM: What’s the Difference and Do I Need Them?
Search Engine Optimization (SEO) is fast becoming a US$80 billion dollar industry. Search ad revenue - the major component of Search Engine Marketing (SEM) - may only be around half that amount, but $40 billion is nothing to sneeze at. Yet despite how monumentally massive these industries are, there is still a lot of confusion around what these terms mean. Let's take a brief look at SEO and SEM, their differences and the definitions of each. What is Search Engine Optimization? SEO is a method of optimizing a webpage so that it will attract more organic traffic. By organic traffic, I'm referring to users who find a website through a search engine. Technically, SEO caters to all search engines, including Duckduck Go, Yahoo, and Bing. In reality, however, virtually all SEO focuses on the kingpin: Google. Google is notorious for changing their algorithms in a tireless attempt...
Reno Marketing Event : Association of Realtors
Tuesday, October 2, 2018 8 am to 5 pm / 5650 Riggins Ct, Reno, NV Vendor Meetup/Coffee and Donuts Facebook Marketing with Leading Online Marketing Expert, Sandy Rowley Use Big Data to Develop Quality Leads Transform the Way You Do Business with Cloud Agent Suite Break / Raffle Get More Leads… Grow Business Pipeline / Manage Client Relations Box Lunch / Raffle Up Your Game Perfect Pricing with Easy, Accurate CMAs Break / Raffle Save Time and Generate More Showings Using the Parcel Map for Fun & Profit Break / Raffle Advertising in Compliance with RED Video Marketing Tools & Techniques Wrap Up / Questions / Vendors Available until 6 pm Sandy Rowley Remine Alice Heiman Homesnap Nobu Hata – Keynote Speaker Realtors® Property Resource (RPR) ShowingTime CRS Data Scott Beaudry & Jan Holle Scott Beaudry Conference Agenda Time Topic Speaker/Vendor If you have not yet...
6 Mind-Blowing Statistics About Promotional Email Marketing
Believe it or not, a shockingly high number of people are reading spam emails that come into their inbox. While some of these are opt-in emails and others are true spam, most people don't know a promotional email from an attempt to steal their credit card number. If you understand email marketing, you might realize that there's a way to connect with customers on a deeper level if you try email. Here are six statistics about email marketing that might just blow your mind. 1. Crazy Growth As of now, there are more than 3.7 billion email users all around the globe. That should grow beyond 4 billion in the next three years, which will place email usage as extending well over half of the population of the planet. As email continues to grow, new ways to market with email will be discovered. While spam filters will develop, so will the ways that marketers find to reach out to...
5 PPC Advertising Benefits That are Boosting Company Profits
In 2017, 84% of businesses that used pay per click marketing (PPC) reported success, compared to just 1% who reported no valuable return. Can you afford to not be using this high-converting, super-targeted, budget-friendly form of marketing? If you're still not sure whether this is the right marketing strategy for you, then check out these advertising benefits of PPC. Advertising Benefits of PPC Many managers will see 'Pay Per Click' and hear the word 'expensive' ringing in their ears. However, there are many advantages to using PPC for advertising - not least that it's actually much cheaper and more budget-friendly than you may think. 1. Immediate Visible Results PPC campaigns deliver immediate trackable results. You can see what's working, what isn't working, and control your campaigns based on near real-time data. You can set goals for your PPC campaigns to see the exact...
Traditional vs Digital Marketing: What’s the Best Approach to Capturing Today’s Market?
Is traditional marketing dead? Marketers have been predicting the demise of traditional marketing since the late 90s. But turn on your TV or listen to your car radio. Companies still pay for tv commercials and radio ads. The same is true for print advertising. Newspapers and magazines haven't gone the way of Betamax. Flyers, posters, brochures, and so on are still alive and kicking. So why do some marketers insist that digital marketing is the only way to go? Let's talk about the whole traditional vs digital marketing thing in detail. This way, you can choose which is better for your business. Traditional Marketing Pros and Cons One of the advantages of traditional marketing is how easy it is to understand. That comes from years and years of exposure. Everyone has seen a commercial or a mailbox flyer. That includes millennials who can't seem to figure out rotary phones. For...
A Basic Technical SEO Guide for Website Design
As most small businesses are set to spend around $75,000 on digital marketing this year, they need to make every dollar count in that budget. Using search engine optimization is a way to pivot your page to be found by search engines, which is as good as free promotion. Search engine optimization, notably technical SEO is important in making yourself known to users. Here are five elements of technical SEO that you need to implement. 1. Page Speed is a Major Factor When you're using mobile, the speed of your page gets weighed into how good your site is as a match for users. It lets search engines know that it's optimized, updated, and you've tried to streamline the code base. If you're thinking about user experience, page speed matters as well. When users rank how well a site works for them, they will factor in load time. If it doesn't load within three seconds, they'll...
How to rank your website in Google
Google is the top search engine in the world. With millions of searches happening each hour across the globe, how are you to get your companies website in front of as many searchers as possible? SEO or search engine optimization is constantly evolving. Google updates twice a day on average. They are updating their algorithm and website to keep them as the top search engine. With those many changes, comes great opportunity for small and large businesses to reach the growing numbers of website searchers in Google.com. Ranking a page from your website high in search results is the ultimate goal of most SEO companies, but we take it a step further and secure top sections of the first page of this popular search engine with SERP elements that have been proven to gain the most views online. Some SERP elements include:...
What is SEO?
What is SEO and how can it help grow my business? SEO stands for search engine optimization. What is a search engine? Google, Yahoo, Bing and other online databases allow users to search to find products and services, usually for free. (Learn more about my SEO coaching sessions here.) See the example below. If you go to Google and search for 'Reno Marketing' you will see a list of marketing companies in our local area. Our company, ranks at the top of the search results, on the first page for this popular keyword. This is a perfect example of what SEO is and how it can help grow your business. Most Google searchers are either in research mode or they are ready to buy. No need to spend tens of thousands of dollars a month on billboard, radio or newspaper that targets everyone. Only spend a fraction of the cost with SEO or other digital marketing strategies to reach your best...