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What Does Mobile Friendly Mean and Why Does it Matter for Your Business Website?

What Does Mobile Friendly Mean and Why Does it Matter for Your Business Website?

Aug 25, 2018 | Mobile Web Design

Do people really use computers anymore?

It seems that all we ever do is browse the internet on our smartphones and tablets.

As people increasingly access the internet through mobile devices, websites have to adapt to keep up with the changes in behavior.

That’s why you need to make sure you optimize your website as a mobile-friendly website. But what does mobile friendly mean? Let’s go!

What Does Mobile Friendly Mean?

A mobile-friendly website is simply a website that displays correctly on any mobile device. It also features the following:

  • Fast-loading speed
  • Easy-to-read
  • Easy-to-navigate
  • Does not require Flash

It’s really important that you make sure your website is mobile friendly. Let’s check out why this matters so much.

1. Increased Mobile Use

Did you know that the number of Google searches via a mobile device has now overtaken searches on desktop computers?

Around 77 percent of Americans report having a smartphone. Furthermore, the average American spends over 5 hours every day on their smartphone. That’s a lot of browsing the internet on mobile devices.

If your website cannot be accessed easily via a mobile device, you’re almost certainly going to lose traffic and sales to your competition.

2. SEO-Optimization

Since 2015, Google boosted mobile-friendly websites and penalized websites that aren’t responsive to mobile use. That’s why you need to make sure your website is SEO optimized.

If you don’t think your ranking on Google matters, you should seriously consider. Over three-quarters of searches on the internet are on Google. If you’re not on Google, you’re potentially missing out on a high number of customers.

However, it also matters how highly you’re ranked on Google. While 33 percent of traffic comes from the top spot on Google search rankings, around 92 percent of traffic is generated from the first page.

3. Get Ahead of the Competition

Despite the multiple benefits of optimizing your website for mobile devices, around 60 percent of websites are still not mobile friendly.

You can get ahead of the competition by preparing your website for the future of mobile-friendly websites.

4. People Want Mobile Friendly Websites

You would be mistaken if you thought that mobile device users are simply the same as desktop computer users. The two groups behave completely different.

Almost 75 percent of users want to be able to access mobile-friendly websites. That means when you design your website and produce content, make sure that it’s easy to access with a smartphone or tablet.

5. Mobile Users Spend Money

It’s really common for people to browse products and services on their mobile device before switching to a desktop computer.

However, the number of people shopping on a mobile device is on the rise. Plus, not all mobile device users are the same either. Tablet users are more likely to spend money than smartphone users.

But unless you have a mobile friendly website, they’re not buying anything.

Why You Need a Mobile Friendly Website

Now you know the answer to what does mobile friendly mean and why it’s important, you can prepare for the mobile future.

As mobile device use continues to increase, you can’t afford to ignore the need to adapt your website.

If you’re looking for a new website design, get in touch with us today!

Fractional CMO

Fractional CMO

Aug 24, 2018 | Chief Marketing Officer

fractional CMO

 

Facing vexing growth challenges that seem particularly complex? Need a strategic marketing heavy-hitter but don’t think you can afford one?  Or can’t fathom how you might find one?

About Chief Outsiders

Chief Outsiders was formed in 2009 buy a group of ex-CMOs (not consultants) who shared a belief that their C-level experience in Fortune-1000 companies would be of immense value to small-to-medium sized companies if only they could package their “experience” and “know-how” in an affordable, low-risk manner.

This led to the formation of Chief Outsiders offering fractional CMO services to companies throughout the country (and beyond).  Today, it has over 65 CMO’s available with hands-on experience in all verticals you can imagine.

Every engagement Chief Outsiders takes on is built on a premise that every client and every situation is unique.  While our immense experience always guides us in finding solutions to client problems, we do not bring cookie-cutter solutions to any problem.  If there were such cookie-cutter solutions, you could perhaps buy them on Amazon.

A Fractional CMO that Helps Businesses Scale Online

In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative strategies to scale their online presence and achieve sustainable growth. Enter Sandy Rowley, a renowned fractional CMO who has been making waves in the digital marketing arena. With over 29 years of experience as an SEO expert and web designer, Sandy has a proven track record of helping businesses achieve exceptional results. Here’s how Sandy Rowley is transforming the digital marketing world and helping businesses scale online.

What is a Fractional CMO?

A fractional CMO (Chief Marketing Officer) is an experienced marketing executive who works with multiple companies on a part-time or project basis. This approach allows businesses to leverage top-tier marketing expertise without the cost of a full-time CMO. Fractional CMOs like Sandy Rowley bring strategic vision, leadership, and hands-on experience to the table, helping businesses develop and execute effective marketing strategies.

Expertise in SEO and Web Design

Sandy Rowley’s journey in digital marketing began with her passion for SEO and web design. Over the years, she has honed her skills, staying ahead of the curve with the latest trends and technologies. Her expertise in SEO ensures that businesses can achieve higher search engine rankings, drive organic traffic, and improve their online visibility. Sandy’s web design skills complement her SEO strategies, creating websites that are not only visually appealing but also optimized for search engines.

Tailored Marketing Strategies

One of the key benefits of working with Sandy Rowley as a fractional CMO is her ability to create tailored marketing strategies. Sandy understands that every business is unique, with its own set of challenges and goals. She takes the time to understand each client’s needs and crafts customized marketing plans that align with their objectives. Whether it’s enhancing brand awareness, generating leads, or increasing sales, Sandy’s strategies are designed to deliver measurable results.

Data-Driven Decision Making

In the digital age, data is king. Sandy Rowley leverages data-driven decision making to optimize marketing campaigns and drive business growth. By analyzing key performance indicators (KPIs) and using advanced analytics tools, Sandy can identify what works and what doesn’t. This approach allows her to continuously refine and improve marketing strategies, ensuring maximum ROI for her clients.

Focus on Long-Term Success

Unlike some marketers who focus on short-term gains, Sandy Rowley is committed to long-term success. She believes in building sustainable marketing strategies that deliver lasting results. Sandy works closely with her clients to develop a deep understanding of their business and industry, enabling her to create strategies that drive growth over the long haul. Her focus on sustainability ensures that businesses can continue to thrive in the competitive online marketplace.

Empowering Businesses to Take Control

Sandy Rowley is not just a marketer; she is a mentor and educator. She empowers businesses to take control of their digital marketing efforts by providing training and guidance. Sandy’s hands-on approach ensures that her clients are equipped with the knowledge and skills they need to succeed. Whether it’s understanding the basics of SEO, mastering social media marketing, or navigating the complexities of online advertising, Sandy is there to support her clients every step of the way.

Proven Track Record of Success

Sandy Rowley’s success stories speak for themselves. Over the years, she has helped numerous businesses achieve significant growth and reach new heights. From small local businesses to large enterprises, Sandy’s clients have experienced increased online visibility, higher engagement, and improved conversion rates. Her ability to deliver tangible results has earned her a reputation as one of the top fractional CMOs in the industry.

Conclusion

In a world where digital marketing is constantly evolving, having a seasoned expert like Sandy Rowley on your side can make all the difference. As a fractional CMO, Sandy brings a wealth of experience, strategic vision, and a commitment to long-term success. Her expertise in SEO, web design, and data-driven decision making empowers businesses to scale online and achieve their goals. If you’re looking to take your business to the next level, Sandy Rowley is the fractional CMO you need.

 

Reno Website Design Company : SEO, Web Design Near Me.

Reno Website Design Company : SEO, Web Design Near Me.

Aug 11, 2018 | Website Design Reno

Are you wanting to work with a local website design company?

Hello, my name is Sandy Rowley. I am a leading website design and SEO expert located in Northern Nevada. I work with small to large businesses who need to generate sales online.

I understand that not all small businesses in the Reno area can afford a custom website design. Although it is highly recommended, it is not necessary. Needing affordable website hosting in Reno?

You can create a stylish website for pennies on the dollar if needed. The main point for any small business looking to reach new customers online is to get started already! Create your own website, and start building trust in the Google search engines now.

Once you have your new website design up and running, you can then focus on how to generate sales and new customers. I offer free internet marketing workshops each month in Reno Nv. Your welcome to come sit in on our marketing workshops and pick up some really useful bits of marketing tips and tricks to help kick start your business.

A local Reno website design company…you can trust.

Reno is a fast growing city with thousands of new potential customers flocking to the area each month. How can your local Reno business capture these new customers as they move into the area? Google SEO! Choosing a local web design and marketing company ensures that you are working with a real person. Often times online, you can end up with a fake SEO or web design company. Meeting face to face with your new services company is always a good idea. A solid web design company will offer SEO as well as website design services.

Website Design Reno

Sandy and her local team of website designers and developers have designed websites for small, to medium and large web projects. Over 18 years experience in helping develop custom web sites.

reno website design company
Custom website design for Law Office in Nevada.

 Website Design Reno

All custom website projects include an onsite SEO optimization to help rank in Google and other search engines.

 

What is Google Search Engine Optimization?

Google SEO is the art and science of positioning your website high in the SERPs or search engine results page. Ignoring the power of Google traffic can cost your company thousands of dollars in extra revenue. See example SERP results below:

web designers near me

Reno has a large group of talented web designers, but only a small few are SEO web designers who specialize in ranking their customer websites for profitable keywords in Google and other search engines. SEO is one of the most affordable ways to reach buyers when they are actively searching online. Compared to traditional marketing methods such as TV, Radio, Billboard, Newspaper and similar old school forms of advertising, digital marketing out performs these marketing methods, every time!

Most small business websites are in a serious and acute situation when it comes to acquiring new, fresh leads. They simply are running a company website that has not been properly SEO optimized or worse, are implementing outdated, dangerous SEO tactics in hopes to grab a few clients online.

As a local company, looking to rank high in search engines, it will be an easier task than say national competitors from large big box stores looking to reach local searchers. Especially if you have a local store front with a verifiable address.

Which marketing company to choose?

Just because a local Reno company is advertising they provide SEO services, does not mean they actually will do a good job for your company. It is part of my job to assess the SEO value of many websites and in my marketing research I have found that most local Reno SEO companies miserably fail with best SEO practices.

SEO experts and agencies in the area may mean well, but they simply do not have the experience, track record or where withal to handle keywords in a competitive industry. They often resort to black hat SEO practices that hurt their clients SEO rankings down the road.

Reno SEO is fast becoming a very popular keyword that web design and ad agencies are working hard to rank high for in the search results. They are wanting to capitalize on unsuspecting business owners in Reno who do not understand how SEO or digital marketing works.

Although a business in Reno has more than just a small group of Reno web designers to choose from, it is often a smart choice to work with a web design company near by. Go to Google and search, ‘web design company near me’ or ‘seo company near me’. What local companies rank high in the Google search results? Those are the companies that are typically qualified to do a good job for your business. Just make sure to check out their Google, Facebook and Yelp reviews first.

Choosing an SEO or web design company within a 150 mile radius is a good idea. Reno, Tahoe, Sparks, Carson City, Minden, Gardnerville and Stead Nevada are experiencing huge growth in population of new potential customers. SEO and other proven digital marketing strategies are leap frogging smart businesses in the Reno area above and beyond their competitors.

Make sure your company is ahead of the curve and implement a sound SEO marketing strategy as soon as possible.

Get ahead of the competition, before they discover this hidden jewel.

Call or text Sandy at 775-870-0488. RenowebDesigner.com is voted the best SEO Agency in Reno. 

  1. We rank in all the top SEO spots for our keywords: SEO, SEO Experts, Web Design and so on.
  2. We have the highest positive reviews in the Northern Nevada area.
  3. We are the only Webby Award Winning web design team in the state.

reno seo and web design reno web design company

 

Reno SEO, Marketing & Web Design

450 Sinclair St, Reno, NV 89501

I specialize in custom website designs, optimized to rank high in Google search. All of my website designs include onsite SEO optimization as well as mobile version needed for a quality website design project.

Example clients that I have either created custom web designs, SEO, marketing plans, coaching or logo design for are:

*Cut to the chase and speak with a local Reno website designer with a 5 STAR verified Google ranking as well as a 5 STAR ranking on Facebook, Linkedin and on Youtube. 775-870-0488

If you are looking to have someone build a website design that helps sell your products and services online…give Sandy a call.

Real quick, I wanted to share with you who I am, so you know that you can TRUST that the information I am sharing here for free is actually useful and still relevant.

Why is this important? Glad you asked. 😉

I have been creating custom website designs for over 18 years. I have seen every fly by night web design company or solo web design entrepreneur you could imagine. Some are new budding web designers, looking to learn their craft off of your hard earned money, others are looking to make a quick buck, sell you the moon and leave town without saying good bye.

How are you to know what web design expert is qualified to help grow your business with so many choices online?

Great question. You can start by asking people that you know and trust. Compile a list from trusted friends and family. Next, hop on Google and search for ‘Best Website Design in Reno’ or ‘Top Reno Web Designers’ and see what local Reno web designers come up in the Google search.

Now, look through each listing and look for verified Google reviews. Who has the most 5 star votes? What web design company is most active on social media sites like Facebook, Linkedin and Pinterest?

reno website designers

Take note, if a website design or social media marketing company in Reno has a Facebook page or a blog that has not been updated in a few months, this is your warning sign. Worse, if they own social media sites do not have real followers or engagement, walk away man…just walk away.

You need a SUCCESSFUL website designer who knows how to do SEO and Social Media marketing that gets positive results, not some new millennial who has a few followers and not a flipping clue what he or she is doing, but would be more than happy to take your money.

DO YOUR RESEARCH, save your self some headaches and cold hard cash.

You know, as a successful Reno Business owner, that success comes from real hard work, not wishful ego mainiac dreams. If it is too good to be true, omg it is.

Want to test the waters with my SEO and Web Design skills? Join me for one of my free Reno Internet Marketing Workshops held at Swill Coffee & Wine.

Reno Marketing

 

View some of my local and national website design clients in my portfolio

 

Click Here For A Quote
Reno Website Design

Reno Website Design

Aug 11, 2018 | Reno Web Design

Reno SEO, Marketing & Web Design

450 Sinclair St, Reno, NV 89501

I specialize in custom website designs, optimized to rank high in Google search. All of my website designs include onsite SEO optimization as well as mobile version needed for a quality website design project.

Example clients that I have either created custom web designs, SEO, marketing plans, coaching or logo design for are:

 

 

 

 

 

custom web design
Website Design Reno
website-design-tahoe
custom web design
tahoe web design
designers near me
webby award winning website designer sandy rowley
webby award winning website designer sandy rowley
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