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Webdesign & SEO

Webdesign & SEO

Aug 7, 2018 | Reno SEO, Reno SEO Company

SEO is a Part of All Good Web Design and Here’s Why

New websites can often lead to less traffic for one major reason: web design and SEO go hand-in-hand.

Quality web design starts by determining what will bring people to your site. When people Google something, you want to make sure your website is the first thing they see.

So an effective search engine optimization (SEO) strategy is vital for any online business, and it should be implemented within the web design process, not afterward.

This means that the way your website looks is the second part of the web design process, and it is just as important. Here are some traits of good web design.

Starting with the SEO

Good SEO means knowing your business well. Before writing the first line of HTML code, designers should know what will drive traffic to the website.

SEO does not stop at keywords, however. An effective SEO strategy accounts for the ways other websites will link to it and makes content easily parsable. The best SEO strategies also have the best content.

Basically, before designing the user experience, good web designers will consider how the website will reach the user.

Designers should try to ensure that websites are relevant and applicable to whatever the user is searching for, and are presented to them before other websites.

Designing for the User

After figuring out how to get information to users, web designers should make sure their websites presentable.

You could have everything a user could ever need on your website, but it would not matter if users can’t navigate it.

Difficult user experiences can doom a website, no matter how effective its SEO strategy is. Users will simply leave a webpage if they can’t use it.

So while designers must consider the website’s content, they must also find ways to make it presentable while staying true to their client’s web design branding. A website about something like make-up probably should not have an impact font, and tech blogs may not want to use a Jacques and Gilles typeface.

Designers should also stay ahead of the curve in web design, which includes designing websites for mobile.

Knowing How Web Design and SEO Go Together

Google mentioned recently that it favors responsive designs for mobile platforms over adaptive designs, and designers should keep that in mind while building websites.

So while users may enjoy scrolling through many pages at once and it can be a neat gimmick, the design loads a website’s URL with keywords and raises SEO alarms. This can harm the website’s SEO ranking in ways that responsive design do not.

An SEO audit can help show you how your design is impacting your ranking.

A seemingly good design choice can negatively impact the overall website, which is why web design and SEO should not be treated separately. They go together to make a successful website.

Making Your Web Design and SEO Work

SEO is an important part of any web design, and it should be a part of any web design process. No designer should neglect a website’s SEO strategy while building the actual web pages since SEO can make or break a business.

You can contact us if you want to view your current SEO rating, or if you want to know how to improve your web design and SEO strategy.

SEO Website Design : What do they look like?

SEO Website Design : What do they look like?

Aug 7, 2018 | SEO Web Design

What Does an SEO-Friendly Website Design Look Like?

Your SEO probably stinks. Yeah, we said it, and we’re willing to bet we’re on the right track. You’re not struggling because you’re not trying, but rather because SEO is complex.

54% of small businesses don’t think they have the budget for SEO. We’re here to show that most of them are wrong. SEO doesn’t always mean extravagant keyword research.

Instead, SEO can refer to your entire website design. Everything from your links to your HTML affects your SEO. Though not many people know what they’re doing when it comes to an SEO-friendly website design.

Today, we’re bringing you our guide to SEO website design and how to ensure you’re maximizing your website’s visibility. Let’s get started.

On Page

On page SEO refers to any SEO aspect you can control. You can influence keywords, title tags, meta descriptions, links, etc. They’re the elements that make up the backbone of your SEO optimization.

Let’s go more into detail.

HTML

HTML formatting drives the design behind your website. Consider it the language your site uses to communicate with Google. Your HTML both paints a picture and informs Google what that picture means.

The best-designed websites heavily tailor HTML to help their SEO. Let’s look at the best of the best tips for HTML design.

Title Tags

Title tags are the headline link you see on the search engine results page. For example, our title tag is:

“Reno Web Design | Web Design, SEO, Marketing & Workshops | Reno …”

Always add a catchy title to your HTML title tag. Not only does it help draw clicks, but the title also tells Google about your website.

Headers H1, H2

Headers are the “titles” in your post, including the main “title” and the subheadings. They’re broken down into H1, H2, H3, H4 and so on. The larger the number the smaller the header font.

HTML headers should always contain both short and long-tail keywords. H1 tags contain the main keywords while H2, H3, and so on contain keyword variations and long-tail keywords.

Google looks at the keywords to help determine when to show your page. The best headers use a mix of specific and general keywords.

Meta Descriptions

Meta descriptions refer to the small amount of text that sits under search engine results titles. Metas give searchers a brief description of what your web page is all about.

Though they also give Google that same description. Google uses your meta description to determine what your page discusses. Always include relevant information and keywords.

SEO Friendly Link Structure

SEO friendly link structure refers to Google’s ability to crawl and then index your page. The search giant’s “crawlers” need an easily navigable link structure.

Keep your web URLs relevant to your page structure. Also, keep the sub-URLs categorized and descending from the main URLs.

Think of linking like a pyramid. The top should point to the lower links, which then point to even lower links. Just ensure pages don’t get skipped.

Your Own SEO Website Design

Building your own SEO website design is best left to the professionals. While you might make it work, why take the risk? Our team of SEO experts can have your website up and running in no time.

If you’re ready to get started, just contact us. We’re here to help you shoot for the top of the SERPs.

SEO Website Designer

SEO Website Designer

Aug 7, 2018 | SEO Web Design

What to Look for in the Best SEO Website Designer

Most small business owners and marketing professionals know the value of investing in digital marketing. The ability to target your exact customer base and build revenues through integrated digital strategies can change a business entirely.

But they don’t necessarily know how to get there. Plus, they don’t know what to look for in an SEO website designer.

Unless you proceed with caution you can waste time and money on the wrong campaign. Instead, use these tips to know what to look for in an SEO company:

They Perform an Audit Before They Do Anything

In every situation when you would like to get someplace you need to answer one question first: Where am I?

The same is true whether you are asking for directions on the road or trying to build your business. You need to know your starting point or you will get lost.

The best SEO company for your business will know this too. They will encourage you to find a starting point to build from.

Knowing your starting point means conducting an SEO audit. That way you will know what to improve upon and which direction to take.

Ask for Testimonials

An impressive 92% of people prefer referrals or earned media above all other forms of advertising. Before you choose an SEO company you need to make sure they have a proven track record of success.

They should have an extensive portfolio as well as testimonials from clients.

Go beyond the testimonials the SEO provider gives you. Research those businesses and any reviews you can find as well.

Pricing Information

One of the worst situations to get into with any consulting agreement is confusion about pricing. Unfortunately, many consultants work with complex pricing and fee structures.

You may think you are signing up for a complete integrated design only to find out otherwise down the road. You may face additional charges for basic services.

They should also be able to tie your marketing spend to a projected return. Every part of your design should lead to sales.

A Clear Map To SEO Success

SEO is not a mystery. The best designers will have a clear roadmap on how to get you from where you are today to where you would like to be.

Anyone who guarantees you top ranking in a search engine keyword should be avoided. They are making promises they can’t keep.

Instead, focus on their strategy. Ask them for the incremental steps they are going to take to increase your traffic, targeted visitors, and search results.

The Best SEO Website Designer

When it comes to creating a website around your business goals you need an SEO website designer you can trust. With over 1.9 billion live websites on the internet right now you can’t afford to get lost in the shuffle.

You need an SEO consulting company that works around your business goals, not just your digital marketing strategy.

RSM&W can help. We help businesses boost SEO and create conversions.

We will help you build your business, not just your website. Contact us today for a free digital marketing quote.

What SEO Web Design is and How it Can Help Your Business?

What SEO Web Design is and How it Can Help Your Business?

Aug 7, 2018 | SEO Web Design

What SEO Web Design is and How it Can Help Your Business

Even if you’re brand new to the marketing and web design worlds, you’ve probably heard the term ‘search engine optimization’ (often shortened to SEO) bandied about quite a bit.

If you’re unfamiliar with the term, SEO is the driving factor in a website’s search performance. It’s pretty much win-win, too. Customers get great, informative content, and businesses increase traffic and sales.

But did you know that SEO is more than just good content? It’s true!

Here’s a quick rundown on SEO web design, how it can help your business, and how you can make your site SEO friendly today.

What Is SEO Web Design?

In all actuality, SEO and web design go hand-in-hand. Both intend to deliver an effective, compelling experience for the user. But underneath the techno-jargon, what exactly is website-based SEO and how does it relate to overall web design?

SEO web design is the process of building or restructuring websites in accordance to SEO best practices.

This can be as complex as starting from square one and learning about keyword usage, metadata and more, or as simple as readjusting your site’s aesthetics to make it slightly faster.

How Can An SEO-Friendly Site Help Your Business?

Every business needs a website, yet not all businesses are equal under Google’s ruling. As a result, you’ll need to play by their rules to get ahead.

In truth, it can be a little frustrating, especially since Google updates their algorithm on an almost constant basis. Still, playing along can have a massive impact on your brand.

First and foremost, you’ll attract more attention to your website. Even if you’re not selling anything, more eyes on your site will mean more advertising potential.

A well-optimized site also makes indexing and site-crawling easier for the algorithm. If the algorithm parses through your site and determines that it isn’t well-designed, chances are you’re going to end up lower on the search engine totem pole.

Great design simplifies a website to make things easier for both the customer and the algorithm.

Finally, designing with SEO ensures that your customers get a fantastic browsing experience. Google’s standards are standards for a reason, after all.

While their rules may seem unreasonably strict at times, they’re ultimately to make the web an easier, more accessible place.

Ways To Implement SEO Web Design

Okay, so SEO-friendly sites are all the rage. But if your site could use some work, reading this article can be a bit intimidating.

You’re in luck, though, as creating a well-optimized site isn’t that tough. Here are a few changes you can implement to boost your site’s search rankings.

  • Take a mobile-first design approach.
  • Structure your content to make it more readable.
  • Include relevant, useful keywords.
  • Add internal and external links to your content.
  • Tag images and improve your URL structure.

Most of these things may be slight adjustments to things you already do. These changes don’t take a whole lot of time yet yield powerful results.

Last Thoughts On The Relation Between SEO And Great Website Design

As you can see, SEO web design is an extremely powerful tool. If you’re careful and consider with your web design, you should see an increase in your search rankings in no time!

Want to see how your current site stacks up? Sign up for your free SEO audit to see just how searchable your website is.

Audit SEO | Why you need an audit before and after a site re design

Audit SEO | Why you need an audit before and after a site re design

Jul 28, 2018 | Reno SEO, SEO Audit Service, SEO Audit Website, SEO SIte Audit

Company websites are one of the most important pieces to a successful marketing campaign and even business plan. Companies that focus their efforts on creating an engaging experience for their customers online, tend to out perform their competitors.

The look and feel of a custom web design is paramount to  its success, but what lies beneath that branded website, is where SEO audits redirect their focus.

Most of the new SEO auditing services we provide each month, come from new clients who started to lose SEO organic traffic and wanted to know why.

The usual culprit is a site redesign.

A full technical SEO audit shines light onto areas of the new website design that may not be up to par with Google’s SEO requirements. Most of the findings fall along simple and careless changes done by the ad agency or web design company.

SEO audits can take up to two weeks. A full report includes action steps needed in order to correct the issues. After these errors are corrected, we can get a websites rankings back within a few months or less.

Learn more about SEO audits:

How to perform an SEO audit

SEO audit template

SEO audit report sample

SEO audit software

SEO audits