Sep 7, 2018 | Advertising Benefits
In 2017, 84% of businesses that used pay per click marketing (PPC) reported success, compared to just 1% who reported no valuable return.
Can you afford to not be using this high-converting, super-targeted, budget-friendly form of marketing?
If you’re still not sure whether this is the right marketing strategy for you, then check out these advertising benefits of PPC.
Advertising Benefits of PPC
Many managers will see ‘Pay Per Click’ and hear the word ‘expensive’ ringing in their ears.
However, there are many advantages to using PPC for advertising – not least that it’s actually much cheaper and more budget-friendly than you may think.
1. Immediate Visible Results
PPC campaigns deliver immediate trackable results. You can see what’s working, what isn’t working, and control your campaigns based on near real-time data.
You can set goals for your PPC campaigns to see the exact efficacy of each campaign. For example, if a campaign aims to get people to add a certain product to their basket, you can see if they do this.
2. Highly Targeted Audiences for Improved ROI
You can tailor your PPC campaign to as specific an audience as you like. This helps you to control costs, but also means that only the most relevant potential customers will see your advert.
The more targeted an audience that sees your advertisement, the higher the return on your investment. Traditional advertising, such as a billboard or commercial, is paid for regardless of who sees it. PPC advertising is only shown to those who are already looking to buy your product.
3. Higher Brand Awareness
Even if people don’t click, they’re going to see your brand advert for their related search query.
People searching for your products and services will see your brand advertised when their search results come up. This means that your brand awareness will rocket – and with the right audience, too.
4. Great Budget Control
You can switch a PPC campaign on or off at the click of a mouse. If your product promotion has ended, for example, then that campaign can be ended.
If you’re not seeing the results you need, then you can pause a campaign while you study the data to tweak and improve the targeting. You’re not spending money on advertising that you know isn’t working.
5. Create a Goldmine of Data
For every campaign that does – and doesn’t – work, you’re going to find out more about how your ideal customer ticks.
You’ll be able to see which high-performing keywords in adverts are driving your customers to your website. You can see where they go once they’re on your site – and what other products and services they look at other than the one advertised.
You can even see the time of day your advert is most successful, the audience demographic, and the PPC channels which drive the most customers.
This data will improve your offline and SEO marketing as you learn more and more about your customers.
Why PPC Needs Great Web Design
The advertising benefits of PPC means a high number of visitors will come to your website – but if your site isn’t easy to use, you might as well just burn money.
You need to make sure that your web design provides an engaging and easy user experience for anyone that visits via your PPC campaign.
Talk to us to find out more about how we can help improve your web design to improve your sales conversions.
Sep 7, 2018 | Traditional Marketing
Is traditional marketing dead?
Marketers have been predicting the demise of traditional marketing since the late 90s. But turn on your TV or listen to your car radio. Companies still pay for tv commercials and radio ads.
The same is true for print advertising. Newspapers and magazines haven’t gone the way of Betamax. Flyers, posters, brochures, and so on are still alive and kicking.
So why do some marketers insist that digital marketing is the only way to go? Let’s talk about the whole traditional vs digital marketing thing in detail. This way, you can choose which is better for your business.
Traditional Marketing Pros and Cons
One of the advantages of traditional marketing is how easy it is to understand. That comes from years and years of exposure.
Everyone has seen a commercial or a mailbox flyer. That includes millennials who can’t seem to figure out rotary phones.
For your marketing goals, it means two things. Using traditional modes of marketing means it’s a sure way to reach your local audience. It also offers tangibility.
There’s nothing like a good business card your customers can keep with them. It’s a good reminder of your brand – something they can look at and not mindlessly scroll through.
Of course, it’s not without disadvantages. The costs alone will make you think twice about print or radio advertisements. Print advertising costs can add up when you pay people to distribute your materials.
Another thing you have to worry about is tracking results. Did your flyers make the right impression? It’s not so transparent compared to the number of likes or website visits.
Digital Marketing vs Traditional Marketing
The great thing about digital marketing is it’s accessible. It doesn’t matter how big or little your marketing budget is. There’s a digital marketing strategy that will work for you.
With TV ads, for example, you’ll have to set aside a huge chunk of your budget. Otherwise, TV stations won’t air your ad. That’s not a problem for Google or Facebook ads.
You set your budget and get real-time results on how your campaigns are doing. If your ads aren’t doing well, pause or stop them. Come out with new ads and try again.
Also, nothing beats social media marketing for sharing your message as fast as you want it. It’s as quick as a click of a button. You can’t get the same results with brochures or billboards.
Online, it’s an even playing level field. All you need is a solid digital marketing strategy.
Traditional vs Digital Marketing: Who Wins?
The truth is no business can afford to not be online. You’ll be losing a huge chunk of potential customers if you don’t have a website. A strong social media presence is a must, too.
But if there are traditional means of marketing that work for your business, keep using them. Just make sure you don’t use up all your money for your traditional marketing materials.
Bottom line: don’t think of it as traditional vs digital marketing. If you want the most bang for your buck, think digital first. When you have more money to spend, experiment with traditional forms of advertising.
But don’t forget to track your results. If you need help with digital marketing, don’t hesitate to contact us.
Sep 7, 2018 | Technical SEO
As most small businesses are set to spend around $75,000 on digital marketing this year, they need to make every dollar count in that budget. Using search engine optimization is a way to pivot your page to be found by search engines, which is as good as free promotion. Search engine optimization, notably technical SEO is important in making yourself known to users.
Here are five elements of technical SEO that you need to implement.
1. Page Speed is a Major Factor
When you’re using mobile, the speed of your page gets weighed into how good your site is as a match for users. It lets search engines know that it’s optimized, updated, and you’ve tried to streamline the code base.
If you’re thinking about user experience, page speed matters as well. When users rank how well a site works for them, they will factor in load time. If it doesn’t load within three seconds, they’ll consider it a bad match that doesn’t give them what they want. Isn’t that the ultimate aim of user experience?
2. Bot Instructions Are Case Sensitive
If you’re giving robots instructions for your site, you need to ensure that you take case into consideration. Instructions in your robots.txt file need to be all lowercase.
If you play with case, you change the way the information is going to be processed.
Web crawlers, the tool that search engines use to index every site on the internet, look for files on your main directory. If you hide them somewhere else, they may never get read.
3. You Need Infinite Scroll
You want your site to be designed in such a way as to load content as your user scrolls. When they’re going down your website’s pages, you don’t want the content to stop.
Paginated pages combined with a very long scroll will help users to keep reading and staying productive on your site. If new content is constantly available, you’ll rank much higher than your competitor’s site.
4. Sitemap is What You Want
While Google needs sitemaps to be in an XML format, that’s pretty much the only stipulation to worry about when setting up your sitemap. Your hierarchy or your structure can look however you want it to look.
When you choose a sitemap that works for you and makes sense, you make it easier for search engines to scroll through your site. As long as there’s simple logic, you can structure it however you please.
5. Your Homepage Matter
Your homepage needs to have everything that you want search engines to find out about you. Because search engines look at that page first, you want your site to be ranked fairly.
You can have other sites ranked as well so long as you include a link from your front page.
Understanding Technical SEO is an Advantage
If you want to have a strong advantage on your competition, you need to take advantage of what technical SEO has to offer. When you optimize your site for crawling and indexing, you make yourself that much easier to find by your potential clients.
If you want to audit your SEO ranking, check out our guide
or chat with Sandy today. Call 775-870-0488.
Aug 25, 2018 | SEO near me, SEO SIte Audit
Google is the top search engine in the world. With millions of searches happening each hour across the globe, how are you to get your companies website in front of as many searchers as possible?
SEO or search engine optimization is constantly evolving. Google updates twice a day on average. They are updating their algorithm and website to keep them as the top search engine. With those many changes, comes great opportunity for small and large businesses to reach the growing numbers of website searchers in Google.com.
Ranking a page from your website high in search results is the ultimate goal of most SEO companies, but we take it a step further and secure top sections of the first page of this popular search engine with SERP elements that have been proven to gain the most views online.
Some SERP elements include:
source: https://contentmarketinginstitute.com/2018/01/seo-marketing-strategy/
- AdWords – up to four at the top with optional extensions can make each ad deeper
- Knowledge Graph – boxes that include data ranging from companies to celebrities on the right of search results page
- Sitelinks – multiple links to subpages within the website result visible below the primary website
- Local packs – several local listings appear together (often under a map marking the location of each one)
- Carousel listings – interactive visual display of results for things like movies, songs, and restaurants
- Reviews with star ratings (make some organic results deeper)
- Image packs – often a single row of images appearing on the results page
- Video
- In-depth articles
- Twitter content
Most of our SEO clients rank #1 for their most profitable keywords. They also rank multiple times on the first page of Google using the above strategies, gaining most of eye balls or views within a Google search result.
Contact Sandy Rowley today to learn how she can help your company gain the lion share of views for your keywords today. Call 775-870-0488.
Voted best SEO expert, Sandy Rowley is a leading small business SEO coach and mentor.
Aug 25, 2018 | What is SEO?
What is SEO and how can it help grow my business?
SEO stands for search engine optimization. What is a search engine? Google, Yahoo, Bing and other online databases allow users to search to find products and services, usually for free. (Learn more about my SEO coaching sessions here.)
See the example below. If you go to Google and search for ‘Reno Marketing’ you will see a list of marketing companies in our local area. Our company, ranks at the top of the search results, on the first page for this popular keyword. This is a perfect example of what SEO is and how it can help grow your business. Most Google searchers are either in research mode or they are ready to buy. No need to spend tens of thousands of dollars a month on billboard, radio or newspaper that targets everyone. Only spend a fraction of the cost with SEO or other digital marketing strategies to reach your best customers online.
Google is by far the most popular search engine being used today.
Your business and/or charity needs to do SEO or search engine optimization in order to position your website within these online databases and / or search engines.
How do you do SEO?
There are over 200 items that need to be considered when optimization your website for the top search engines. Some of the most important website ranking factors are:
- Is your website mobile ready?
- Do you have useful and relevant content on your website?
- How fast does your website load?
- Join our free local marketing group on Meetup.com by clicking here.
Google is always improving their search engine algorithms in order to weed out any websites that could be malicious, slow loading, poor content or just overall a bad user experience for their millions of searchers.
Join us each month as local SEO Marketing Expert, Sandy Rowley, shares simple yet effective digital marketing strategies that help grow your business online.
Shopify, an online e commerce platform, shares more information on SEO and how this digital marketing strategy can help increase sales for online stores.
SEO is one of the most easiest ways to reach customers who are ready to buy online. Social media marketing is great for branding and awareness, but it has a longer period of time needed in order to close a sale. PPC or pay-per-click marketing has a shorter life cycle, but could be used to raise brand awareness and trust over time as well as position your company high in Google search.
Aug 25, 2018 | Mobile Web Design
Do people really use computers anymore?
It seems that all we ever do is browse the internet on our smartphones and tablets.
As people increasingly access the internet through mobile devices, websites have to adapt to keep up with the changes in behavior.
That’s why you need to make sure you optimize your website as a mobile-friendly website. But what does mobile friendly mean? Let’s go!
What Does Mobile Friendly Mean?
A mobile-friendly website is simply a website that displays correctly on any mobile device. It also features the following:
- Fast-loading speed
- Easy-to-read
- Easy-to-navigate
- Does not require Flash
It’s really important that you make sure your website is mobile friendly. Let’s check out why this matters so much.
1. Increased Mobile Use
Did you know that the number of Google searches via a mobile device has now overtaken searches on desktop computers?
Around 77 percent of Americans report having a smartphone. Furthermore, the average American spends over 5 hours every day on their smartphone. That’s a lot of browsing the internet on mobile devices.
If your website cannot be accessed easily via a mobile device, you’re almost certainly going to lose traffic and sales to your competition.
2. SEO-Optimization
Since 2015, Google boosted mobile-friendly websites and penalized websites that aren’t responsive to mobile use. That’s why you need to make sure your website is SEO optimized.
If you don’t think your ranking on Google matters, you should seriously consider. Over three-quarters of searches on the internet are on Google. If you’re not on Google, you’re potentially missing out on a high number of customers.
However, it also matters how highly you’re ranked on Google. While 33 percent of traffic comes from the top spot on Google search rankings, around 92 percent of traffic is generated from the first page.
3. Get Ahead of the Competition
Despite the multiple benefits of optimizing your website for mobile devices, around 60 percent of websites are still not mobile friendly.
You can get ahead of the competition by preparing your website for the future of mobile-friendly websites.
4. People Want Mobile Friendly Websites
You would be mistaken if you thought that mobile device users are simply the same as desktop computer users. The two groups behave completely different.
Almost 75 percent of users want to be able to access mobile-friendly websites. That means when you design your website and produce content, make sure that it’s easy to access with a smartphone or tablet.
5. Mobile Users Spend Money
It’s really common for people to browse products and services on their mobile device before switching to a desktop computer.
However, the number of people shopping on a mobile device is on the rise. Plus, not all mobile device users are the same either. Tablet users are more likely to spend money than smartphone users.
But unless you have a mobile friendly website, they’re not buying anything.
Why You Need a Mobile Friendly Website
Now you know the answer to what does mobile friendly mean and why it’s important, you can prepare for the mobile future.
As mobile device use continues to increase, you can’t afford to ignore the need to adapt your website.
If you’re looking for a new website design, get in touch with us today!
Aug 24, 2018 | Chief Marketing Officer
Facing vexing growth challenges that seem particularly complex? Need a strategic marketing heavy-hitter but don’t think you can afford one? Or can’t fathom how you might find one?
About Chief Outsiders
Chief Outsiders was formed in 2009 buy a group of ex-CMOs (not consultants) who shared a belief that their C-level experience in Fortune-1000 companies would be of immense value to small-to-medium sized companies if only they could package their “experience” and “know-how” in an affordable, low-risk manner.
This led to the formation of Chief Outsiders offering fractional CMO services to companies throughout the country (and beyond). Today, it has over 65 CMO’s available with hands-on experience in all verticals you can imagine.
Every engagement Chief Outsiders takes on is built on a premise that every client and every situation is unique. While our immense experience always guides us in finding solutions to client problems, we do not bring cookie-cutter solutions to any problem. If there were such cookie-cutter solutions, you could perhaps buy them on Amazon.
A Fractional CMO that Helps Businesses Scale Online
In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative strategies to scale their online presence and achieve sustainable growth. Enter Sandy Rowley, a renowned fractional CMO who has been making waves in the digital marketing arena. With over 29 years of experience as an SEO expert and web designer, Sandy has a proven track record of helping businesses achieve exceptional results. Here’s how Sandy Rowley is transforming the digital marketing world and helping businesses scale online.
What is a Fractional CMO?
A fractional CMO (Chief Marketing Officer) is an experienced marketing executive who works with multiple companies on a part-time or project basis. This approach allows businesses to leverage top-tier marketing expertise without the cost of a full-time CMO. Fractional CMOs like Sandy Rowley bring strategic vision, leadership, and hands-on experience to the table, helping businesses develop and execute effective marketing strategies.
Expertise in SEO and Web Design
Sandy Rowley’s journey in digital marketing began with her passion for SEO and web design. Over the years, she has honed her skills, staying ahead of the curve with the latest trends and technologies. Her expertise in SEO ensures that businesses can achieve higher search engine rankings, drive organic traffic, and improve their online visibility. Sandy’s web design skills complement her SEO strategies, creating websites that are not only visually appealing but also optimized for search engines.
Tailored Marketing Strategies
One of the key benefits of working with Sandy Rowley as a fractional CMO is her ability to create tailored marketing strategies. Sandy understands that every business is unique, with its own set of challenges and goals. She takes the time to understand each client’s needs and crafts customized marketing plans that align with their objectives. Whether it’s enhancing brand awareness, generating leads, or increasing sales, Sandy’s strategies are designed to deliver measurable results.
Data-Driven Decision Making
In the digital age, data is king. Sandy Rowley leverages data-driven decision making to optimize marketing campaigns and drive business growth. By analyzing key performance indicators (KPIs) and using advanced analytics tools, Sandy can identify what works and what doesn’t. This approach allows her to continuously refine and improve marketing strategies, ensuring maximum ROI for her clients.
Focus on Long-Term Success
Unlike some marketers who focus on short-term gains, Sandy Rowley is committed to long-term success. She believes in building sustainable marketing strategies that deliver lasting results. Sandy works closely with her clients to develop a deep understanding of their business and industry, enabling her to create strategies that drive growth over the long haul. Her focus on sustainability ensures that businesses can continue to thrive in the competitive online marketplace.
Empowering Businesses to Take Control
Sandy Rowley is not just a marketer; she is a mentor and educator. She empowers businesses to take control of their digital marketing efforts by providing training and guidance. Sandy’s hands-on approach ensures that her clients are equipped with the knowledge and skills they need to succeed. Whether it’s understanding the basics of SEO, mastering social media marketing, or navigating the complexities of online advertising, Sandy is there to support her clients every step of the way.
Proven Track Record of Success
Sandy Rowley’s success stories speak for themselves. Over the years, she has helped numerous businesses achieve significant growth and reach new heights. From small local businesses to large enterprises, Sandy’s clients have experienced increased online visibility, higher engagement, and improved conversion rates. Her ability to deliver tangible results has earned her a reputation as one of the top fractional CMOs in the industry.
Conclusion
In a world where digital marketing is constantly evolving, having a seasoned expert like Sandy Rowley on your side can make all the difference. As a fractional CMO, Sandy brings a wealth of experience, strategic vision, and a commitment to long-term success. Her expertise in SEO, web design, and data-driven decision making empowers businesses to scale online and achieve their goals. If you’re looking to take your business to the next level, Sandy Rowley is the fractional CMO you need.
Aug 22, 2018 | Fractional CMO Services
Fractional CMO Services
Fractonal CMO & Business Advisory
Aug 11, 2018 | Website Design Reno
Hello, my name is Sandy Rowley. I am a leading website design and SEO expert located in Northern Nevada. I work with small to large businesses who need to generate sales online.
I understand that not all small businesses in the Reno area can afford a custom website design. Although it is highly recommended, it is not necessary. Needing affordable website hosting in Reno?
You can create a stylish website for pennies on the dollar if needed. The main point for any small business looking to reach new customers online is to get started already! Create your own website, and start building trust in the Google search engines now.
Once you have your new website design up and running, you can then focus on how to generate sales and new customers. I offer free internet marketing workshops each month in Reno Nv. Your welcome to come sit in on our marketing workshops and pick up some really useful bits of marketing tips and tricks to help kick start your business.
A local Reno website design company…you can trust.
Reno is a fast growing city with thousands of new potential customers flocking to the area each month. How can your local Reno business capture these new customers as they move into the area? Google SEO! Choosing a local web design and marketing company ensures that you are working with a real person. Often times online, you can end up with a fake SEO or web design company. Meeting face to face with your new services company is always a good idea. A solid web design company will offer SEO as well as website design services.
Website Design Reno
Sandy and her local team of website designers and developers have designed websites for small, to medium and large web projects. Over 18 years experience in helping develop custom web sites.
Custom website design for Law Office in Nevada.
All custom website projects include an onsite SEO optimization to help rank in Google and other search engines.
What is Google Search Engine Optimization?
Google SEO is the art and science of positioning your website high in the SERPs or search engine results page. Ignoring the power of Google traffic can cost your company thousands of dollars in extra revenue. See example SERP results below:
Reno has a large group of talented web designers, but only a small few are SEO web designers who specialize in ranking their customer websites for profitable keywords in Google and other search engines. SEO is one of the most affordable ways to reach buyers when they are actively searching online. Compared to traditional marketing methods such as TV, Radio, Billboard, Newspaper and similar old school forms of advertising, digital marketing out performs these marketing methods, every time!
Most small business websites are in a serious and acute situation when it comes to acquiring new, fresh leads. They simply are running a company website that has not been properly SEO optimized or worse, are implementing outdated, dangerous SEO tactics in hopes to grab a few clients online.
As a local company, looking to rank high in search engines, it will be an easier task than say national competitors from large big box stores looking to reach local searchers. Especially if you have a local store front with a verifiable address.
Which marketing company to choose?
Just because a local Reno company is advertising they provide SEO services, does not mean they actually will do a good job for your company. It is part of my job to assess the SEO value of many websites and in my marketing research I have found that most local Reno SEO companies miserably fail with best SEO practices.
SEO experts and agencies in the area may mean well, but they simply do not have the experience, track record or where withal to handle keywords in a competitive industry. They often resort to black hat SEO practices that hurt their clients SEO rankings down the road.
Reno SEO is fast becoming a very popular keyword that web design and ad agencies are working hard to rank high for in the search results. They are wanting to capitalize on unsuspecting business owners in Reno who do not understand how SEO or digital marketing works.
Although a business in Reno has more than just a small group of Reno web designers to choose from, it is often a smart choice to work with a web design company near by. Go to Google and search, ‘web design company near me’ or ‘seo company near me’. What local companies rank high in the Google search results? Those are the companies that are typically qualified to do a good job for your business. Just make sure to check out their Google, Facebook and Yelp reviews first.
Choosing an SEO or web design company within a 150 mile radius is a good idea. Reno, Tahoe, Sparks, Carson City, Minden, Gardnerville and Stead Nevada are experiencing huge growth in population of new potential customers. SEO and other proven digital marketing strategies are leap frogging smart businesses in the Reno area above and beyond their competitors.
Make sure your company is ahead of the curve and implement a sound SEO marketing strategy as soon as possible.
Get ahead of the competition, before they discover this hidden jewel.
Call or text Sandy at 775-870-0488. RenowebDesigner.com is voted the best SEO Agency in Reno.
- We rank in all the top SEO spots for our keywords: SEO, SEO Experts, Web Design and so on.
- We have the highest positive reviews in the Northern Nevada area.
- We are the only Webby Award Winning web design team in the state.
Reno SEO, Marketing & Web Design
450 Sinclair St, Reno, NV 89501
I specialize in custom website designs, optimized to rank high in Google search. All of my website designs include onsite SEO optimization as well as mobile version needed for a quality website design project.
Example clients that I have either created custom web designs, SEO, marketing plans, coaching or logo design for are:
*Cut to the chase and speak with a local Reno website designer with a 5 STAR verified Google ranking as well as a 5 STAR ranking on Facebook, Linkedin and on Youtube. 775-870-0488
If you are looking to have someone build a website design that helps sell your products and services online…give Sandy a call.
Real quick, I wanted to share with you who I am, so you know that you can TRUST that the information I am sharing here for free is actually useful and still relevant.
Why is this important? Glad you asked. 😉
I have been creating custom website designs for over 18 years. I have seen every fly by night web design company or solo web design entrepreneur you could imagine. Some are new budding web designers, looking to learn their craft off of your hard earned money, others are looking to make a quick buck, sell you the moon and leave town without saying good bye.
How are you to know what web design expert is qualified to help grow your business with so many choices online?
Great question. You can start by asking people that you know and trust. Compile a list from trusted friends and family. Next, hop on Google and search for ‘Best Website Design in Reno’ or ‘Top Reno Web Designers’ and see what local Reno web designers come up in the Google search.
Now, look through each listing and look for verified Google reviews. Who has the most 5 star votes? What web design company is most active on social media sites like Facebook, Linkedin and Pinterest?
Take note, if a website design or social media marketing company in Reno has a Facebook page or a blog that has not been updated in a few months, this is your warning sign. Worse, if they own social media sites do not have real followers or engagement, walk away man…just walk away.
You need a SUCCESSFUL website designer who knows how to do SEO and Social Media marketing that gets positive results, not some new millennial who has a few followers and not a flipping clue what he or she is doing, but would be more than happy to take your money.
DO YOUR RESEARCH, save your self some headaches and cold hard cash.
You know, as a successful Reno Business owner, that success comes from real hard work, not wishful ego mainiac dreams. If it is too good to be true, omg it is.
Want to test the waters with my SEO and Web Design skills? Join me for one of my free Reno Internet Marketing Workshops held at Swill Coffee & Wine.
View some of my local and national website design clients in my portfolio
Aug 11, 2018 | Reno Web Design
Reno SEO, Marketing & Web Design
450 Sinclair St, Reno, NV 89501
I specialize in custom website designs, optimized to rank high in Google search. All of my website designs include onsite SEO optimization as well as mobile version needed for a quality website design project.
Example clients that I have either created custom web designs, SEO, marketing plans, coaching or logo design for are:
