Feb 8, 2022 | Marketing
The advancement of technology is changing how we sell products, goods, and services. In a thriving industry like marketing, new technologies play a fundamental role in the economic and employment growth of the sector.
Growth Projections for Marketing Careers
According to the Bureau of Labor Statistics (BLS), the marketing industry will grow 10 percent between 2020 and 2030. The main target for this market is to generate more economic prosperity, stability, and employment growth over time. There will be at least 31,100 new advertising, promotions, and marketing manager jobs each year throughout this decade.
Three Amazing Changes to the Marketing Industry this Decade
Predictive Personalization
According to Adage, 67 percent of Gen Z consumers believe that websites should predict what they are looking for. E-consumers seek automation of their preferences and purchases. 40 percent of consumers will stop visiting a website if the brand does not foresee what they need, like, or want.
Automated Subscription Services
Virtually all great entertainment and e-commerce services work through the subscription system. New customers of the post-pandemic era now prefer automatic payments. According to Gartner, by 2023, 75 percent of direct selling companies will offer their products or services through automated subscriptions.
Voice Assistant Advertising
According to a study by Juniper Research, the number of voice assistants worldwide will triple by 2023, with around eight billion of these devices. This technology will make advertising more personalized, real-time, and automated. This system will interact with thousands of users, showing persuasive advertisements based on their consumption patterns.
Five New Technologies That Will Boom in the Marketing Industry
- Digital imitation of real people’s voices: This technology will be implemented thanks to a software called Lyrebird, which creates an authentic digital voice from a short recording sample of a person’s voice. This tool will recreate the sound of media figures in advertisements.
- Big data-little area: Companies will capture huge data flows to order them through Artificial Intelligence systems in a specific geographic location and market. This way, they will discover opportunities for new customer networks.
- Augmented reality: Retail companies will offer augmented reality glasses to interact with the products. Consumers will know the characteristics of the products, see the cost, and much more.
- Surveillance robots for big malls: Robotics companies from countries such as the United States, the United Kingdom, and Spain will develop robots to monitor the mass consumption activity of customers in large shopping centers.
- Commercial drones: Large mass-market corporations will use drone systems to explore human behavior from the air. Thus, companies will design their marketing campaigns adapted to social behaviors.
The Best Places to Find a Marketing Job Over the Next Few Years
If you want to expand your career path and obtain excellent economic and professional opportunities in the marketing industry, pay attention to the best academic platforms. We took data from Career Karma to show you the best digital marketing bootcamps right now. Bootcamps are the future schools that will set the trend for getting a marketing job without a degree. Below are the main digital marketing bootcamps:
Thinkful offers a three-month program called the “Online Digital Marketing Bootcamp”. The course syllabus includes topics like Content Marketing, SEO, Social Media Management, Email Marketing, and much more. Many grads work for companies like Amazon, Twitter, and Google. This bootcamp also offers software engineering, UI/UX design, and Data Science programs.
General Assembly provides extensive knowledge in Digital Marketing with in-demand skills to build your career in high-growth tech fields. In addition, the course offers technical training with flexible delivery and an industry-tested curriculum. You will join a career services program, which will increase your chances of landing a job in the marketing industry.
Simplilearn is the number one online bootcamp to learn digital economy skills with specialized training in emerging technologies. Here, you will become a digital marketer with qualified Data Science, Data Analytics, and Product Management skills. Thanks to its role-based training programs and comprehensive certification programs, this academy will guide you in your job search.
BrainStation trains students to become great professionals in the marketing industry. This bootcamp will provide a full learning experience based on modern digital marketing strategies. With this knowledge, you will solve real-world projects working alongside industry professionals in business contexts. BrainStation also includes Data Science, Web Development, and UX/UI Design bootcamps.
Conclusion
The digital marketing industry concentrates the highest growth currently and in the coming years. Therefore, being a part of this wide market of opportunities, large projects, and professional development is the best decision you can make amid the technological boom of the new era.
Jan 6, 2022 | Marketing
Understanding the Concept of Marketing
The American Marketing Association, a board of directors of organizations that promote the study of marketing, defines marketing as “the process of defining, creating, communicating, exchanging, and delivering offerings for a profit.” The definition of marketing is often used to define the activities that companies must perform to achieve a successful business. According to the definition, marketing is the “process of building and protecting a brand and the relationships it develops with customers.”
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Regardless of whether a company’s products are made to serve a global or local market, marketing is a critical and necessary part of the business. In order to achieve profit, a company must satisfy the needs and wants of its customers. For this, it must be integrated into all aspects of the organization. It is not just about the product itself, but also the process of customer interaction. In other words, marketing must be a way of life for all employees and customers.
The process of marketing involves selecting a product or service, determining its demand, developing a promotion, and selecting distribution channels. It is the process of identifying the product or service and making it desirable for consumers. In some cases, marketing also includes making the product look more appealing to potential buyers. Other times, marketing can involve a company’s agreements with retailers or trade shows, distributing products, and promoting their products. To understand the concept of marketing, it is important to understand the basic concepts that underpin this business.
The most common method of marketing is advertising, but it is not the only method. There are many other methods that marketers use, such as guerrilla marketing, which uses unconventional tactics to achieve maximum results with limited resources. For example, guerilla marketing is a strategy that involves putting out advertisements wherever a consumer enters a keyword or phrase. The goal of guerrilla marketing is to maximize results with the least resources. Inbound and outbound marketing are two distinct strategies, and each has its advantages.
The goal of marketing is to create a relationship with customers by providing them with value and services. This involves creating a relationship with the customer by using the appropriate vehicles and stories to reach the target. It also involves providing the right product and service to the right target. The best way to accomplish this is to know your target audience and their needs. Knowing this will help you create the most effective campaigns. There are many examples of how a product or service can help you reach your customers.
Regardless of the type of product or service, a good marketing strategy is essential for any business to grow and succeed. It will increase a company’s sales and create long-term relationships with its clients and end-users. By ensuring that the marketing strategy meets these goals, a company will continue to benefit from a healthy growth in the market. This can be done by conducting a survey of its customers. In addition, a marketing team may work in tandem with other departments to find out what their customers want and need.
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A marketing strategy should include a variety of activities that will increase the company’s sales. In addition to promoting a product, marketing also involves selling. This includes identifying and pursuing sales leads. A good marketing strategy will also incorporate an effective distribution strategy. The best distribution strategy will help the company reach its target audience. In a business, this is critical to its overall success. This is why the marketing department is an essential part of a business.
Moreover, the marketing plan should also include a competitor’s strategy. A marketing strategy must include research to see what is working in the market. This can be done with the help of a growth tool, like GrowthBar. If you’re new to the blogging world, this is essential for your success. If you are a seasoned blogger, it is important to know what your competitors are doing in order to get noticed. This can give you an idea of how to improve your marketing strategy.
While marketing is often characterized by advertising, it can also include branding. In contrast to sales, marketing is an important component of the business. It can also include market research to better understand what customers are looking for. In the case of startups, it may be the best time to start a new marketing strategy. If you are interested in learning more about this topic, check out some of the following articles. They can help you choose the right marketing strategy for your business.
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Sep 23, 2019 | Marketing, Marketing Consultant
Content marketing, without tools, is a bit like trying to whip up Thanksgiving dinner with a microwave and a wooden spoon. On the other hand, it can be counter to your financial goals to invest cash in tools that may or may not be a good fit. That’s why free tools are always a great choice.
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The good news is that you certainly have a wide selection. There are a virtually limitless number of free tools available for content marketers. Unfortunately, many are outdated. Others simply don’t work very well. It’s time to start fresh with a list of fifteen free content marketing tools that can help you reach your goals today.
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- FollowerWonk
FollowerWonk is an analytics tool created specifically for Twitter users. It allows marketing professionals to learn more about their existing followers, identify potential influencers, and better plan their Twitter outreach strategies. Information you can glean from this tool includes follower, geographic data and timing of Tweets. There’s a limited version for free, or you can purchase one of the reasonably priced subscription plans.
- HootSuite
HootSuite is a tool that allows you to manage your social media platforms from a single location. While there are paid plans available, there is also a limited free version that is well worth checking out. Here are some features:
- Post Scheduling
- Content Curation
- Analytics
- Promotion
- Social Media Monitoring
- Filmora
Filmora is a free, meme generating tool that allows you to create and publish watermark free memes. Why memes for content marketing? Simply put, memes are memorable and people love them. Create memes here, then use them on your website, social media, or email campaigns.
- Canva
Canva is another great tool for creating a variety of visual content. It has a drag and drop interface, libraries full of visual assets, and allows you to create a variety of content. This includes:
- Flyers
- Brochures
- Logos
- Social Media Posts
- Infographics
- More!
You can use the images that come with the tool, or you can upload your own. There are even courses and tutorials to help you improve your skills, and create amazing, visual content.
- Post Planner
Successful content marketing campaigns depend on your ability to create and curate the right content at the right time. Post Planner helps with that. The tool combs the internet for content that may be relevant to your audience. In addition to this, you can use the tool to create a publishing calendar to choose exactly when your content will post. Finally, it has a dashboard that allows you to see your social media posts, and edit them all from one spot.
- Curata
Curata is another content curation tool for marketers. It was created to assist content marketers in their efforts to create, curate, distribute, and manage the content process. Marketers who are overwhelmed by the task of consistently outputting engaging content can use Curata to find the most relevant content.
- Sprout Social
Sprout Social is a popular, social media management platform that contains many great functions. Marketers who need help in the following areas should definitely consider a trial of this software. It includes:
- Social Listening
- Publishing
- Engagement
- Analytics
- Emotional Marketing Value Headline Analyzer
The Emotional Marketing Value Headline Analyzer tool is a free web-based tool. It’s simple to use. You just enter in headline text, up to 20 words long. Then, the tool tools you both your EMV (Emotional Marketing Value) score, and the predominant emotional classification expressed in your headline. You can then use the results to determine whether or not your headline has the intended effect.
- TrustMyPaper
A great content marketing campaign has several important elements. You have to identify and segment your audience, choose social media platforms, identify the right topics, engage with your audience, and analyze the results. With all of this going on, it’s easy to forget about the importance of one of the most fundamental things. You have to have well-written content to have a successful digital marketing campaign.
This is where Trust My Paper can help. They have a full team of professional copywriters. With their help, you can create top-quality content that generates leads and engagement.
- IFTTT
IFTTT (If This Then That) is a tool that automates a variety of actions across any number of tools and platforms. To use it, you simply connect your email, social media accounts, apps, even devices to your IFTTT account. Then, you can create recipes to be executed when certain conditions happen. While IFTTT has a variety of uses, it’s undeniably useful for content marketers. Consider using the tool to do the following:
- Send Twitter Mentions to a Spreadsheet
- Send an Email to Your Marketing Account When You Receive a Reddit Username Mention
- Receive an Email Notification When a Specified Hashtag is Used on Twitter
- Send Content You’ve Created on Tumblr to WordPress
- Share New Posts to LinkedIn
- Create Spreadsheet Entries of New Social Media Followers
- Send Reminders to Create And Publish Content
Essentially, if you’ve ever thought, ‘It would be nice if this happened when that happened…’, this is a great tool to have in your arsenal.
- BuzzSumo
BuzzSumo is an excellent tool for finding great content, identifying relevant topics for your audience, and gaining insights into the content your competitors are producing. You can use the tool to find the most shared content, monitor your brand, and see which influencers are getting the most ‘play’ on their social media content.
- Getty Images
Your own, original images are always best. However, you may not always have a picture for every situation. That’s why stock images still have their place in content marketing. Unfortunately, free image sites are full of low-quality images that are often watermarked. This is why many marketing experts believe it is well worth it to use a reputable source of publicly available images like Getty.
- Ahrefs
Ahrefs is a suite of tools that allow you to boost SEO, boost traffic, and conduct competitive research. It includes a backlink checker, keyword research tool, keyword management, web crawling capabilities, and more. This is a great tool to help you identify the best focus keywords, and better determine how to build your content around those.
- Yoast
If you’ve chosen WordPress as your CMS for your blog or website, Yoast could be a huge asset for you. Yoast is widely seen as the premier, SEO plugin for WordPress. In fact, if you use this tool, you may not need anything else to maximize SEO for your website. Yoast will build your SEO sitemaps, help you identify duplicate content, title and image tagging, and more.
Final Thoughts
Each of the tools listed above has a proven track record when it comes to content marketing. Even better, they are either free to use on an ongoing basis, or you can try out a trial version. In any case, we are confident that you can use any one of these to boost your content marketing efforts.
About the Author: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at BestEssayEducation and GrabMyEssay.
