Online marketing is fast becoming the go to strategy for small businesses across America. With small investments required to access thousands of potential clients in their local markets, more and more small business owners are leveraging the free advertising that SEO and Social media can promise.
I have put curated a quick list of the top marketing tools, resources and apps that help make your online marketing journey worth the effort.
“I love helping small businesses out compete big box stores or international competitors. Whether that includes creating an SEO friendly website design that is mobile ready or includes a custom SEO marketing plan and training for your entire staff, I make it my personal mission to make sure that your small business succeeds.” Sandy Rowley Local SEO Expert located in Reno Nevada USA.
I moved to the Reno Nevada area from Eastern Tennessee 15 years ago. I love the great, western outdoors and small town feel of the Reno area. Over the years, I have seen amazing growth and decline then more growth.
I have always ran either an online business and/or website design company. Tracking the amount of clicks and / or searches a particular keyword receives each month is part keeping my SEO Company very competitive.
Call Sandy @ +1 (775) 870-0488 for a free consultation of your website, social sites and marketing.
SEO Expert Sandy Rowley
“Thousands of searches are performed each day. Local Nevada citizens who are looking for products and services in the Reno Nevada area.” Sandy Rowley
A local, growing statistic is now showing that more and more Reno Nevada businesses are learning the value of ranking their websites on the first page of Google for local keyword searches.
Years ago, I would notice in my keyword research, that only a handful of companies would look online for an SEO company or an internet marketing expert. Fast forward 5 years, and how we have hundreds and in some months, thousands of searches for keywords like:
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Google SEO Stats Growth
Google reports that over 20% of their daily searches are for words or keywords that no one, on earth, has ever searched for in the history of Google search engine results. That is an amazing fact to learn! (these numbers are growing and changing daily fyi)
The opportunities to rank for these new keyword searches are extremely motivating for an online business.
What are those keywords? What are they looking for? How can I position my small business website at the top of the Google search page for those keywords?
To add to this excitement, people are now using Voice or Audio Search to look for local products and services. You can now use these popular keywords and add to them modifiers like “Siri, find me the best local SEO company in Reno” or “Where is a local SEO company” or “find me a local SEO expert”.
With this amazing growth also comes choices, decisions and business/life changing solutions that you as the business owner need to get right the first time. SEO can really grow your online sales if done correctly and within Googles guidelines of what is considered White Hat and/or safe SEO and PPC (Adwords) marketing strategies.
Before jumping in, do your SEO homework.
How to know what SEO expert to trust? Who will be there for you when you need them? Can I afford a talented internet marketing expert?
SEO is a very competitive market. The select few experts enjoy a nice paycheck along side some rock star status in their business community. They have fabulous real reviews on Google and Facebook. They also have a local address where, if needed, you can stop by for a quick visit to say hello. 😉
As with any business you choose to hire, you need to look into their history online. This is easy to do.
Here is a quick checklist to research the best SEO expert for your business:
Add them on Linkedin.com. Look at their reviews. No, really, look and read them. Do all of their reviews come from other SEO and Internet Marketing companies? If so, this is a HUGE RED flag. Why you ask? These are reviews from their potential competitors and is a tactic to game the LI system. Their reviews should be from real world customers that you can visit in person if needed.
Check out their Google search. Do a search for their business name. Do a search for the name of the owner as well. Check out what other activities, if any, they are involved in around town.
Also check out Facebook reviews, Google reviews and even on Yelp. Everyone in business has a few negative reviews. Some more than others. You want to look out for the SEO company with a million 5 star reviews from people or businesses you have never seen in Reno, Sparks, Carson or Lake Tahoe. These are fake reviews.
Give them a phone call and see how responsive they are.
Fill out their contact form on their website. Do they respond within a few days, weeks or never?
Does the SEO expert rank for their own keywords like: Reno SEO, Reno SEO Expert, Reno SEO Company and so on?
Do you like working with the person? Call them or take them out to lunch. (I love Laughing Planet and Great full Gardens hint hint) Get to know them.
Can you afford their marketing services? Do a quick review of your CPA or cost per acquisition. What does it normal cost you to acquire one new client? What is your average revenue? Then look at the CPC or Adwords cost per click and see how many searches are done on average each month in the Reno Nevada area. Example, your average CPA is about $75 a client. You use billboards, radio, tv, flyers, emails, friendly & helpful employees, website pages and so on to capture their attention and make the sale. There are about 500 people a month in the Reno area searches for your services and products. If you rank your website at the top of the page in Google search, you can expect to get 200 – 500 unique visitors/leads to your website each month. What is your normal close rate? How many people do you speak with and how many of them sign up for your products or services? Use that percentage to get an idea of what a good, local SEO expert can bring to the success in your business.
I have several budget plans in place for most business owners. I look at several factors in determining how much work and upkeep will it take for me to rank your website pages for relevant keywords in Google SEO.
Some clients pay $300 a month others pay thousands a month. It all depends. There is no one size fits all in the SEO field. I would be wary of any company selling a $45 a month SEO package. Most of these services are a waste of time and money.
My results speak volumes. I work with local painters, hvacs, lawyers, bail bondsmen, hair salons, co working spaces and startups. I also have clients located around the country.
I am committed to doing the best job I can for your business. I really do care about your success. I look forward to our first lunch meeting and/or phone call. Want to have a quick website review and audit? Click here for your free website report now.
All the best to you!
Sandy Rowley
Reno SEO, Web Design & Marketing
800 Haskell Street
Reno, Nv 89509
Join our free, fun and friendly Reno Meetup Group for entrepreneurs. Learn digital marketing, web design, social media, marketing, networking and grow your understanding of how to start and run a successful business in the Reno Nv area. Lead by local digital marketing expert, Sandy Rowley.
Do you have or are looking to start a business in the city of Reno? Join local SEO marketing expert, Sandy Rowley and local Reno businesses each month for a free Marketing Wo…
Would love to have you join our local Reno Business group. We host free marketing workshops and networking events. We just created a new Reno business group, would love to have you join us & possible give a talk some day? Click below to join free
We are off to the races! Tonight is the first of 12 evenings, where 25 local Reno Business owners set course to build business skills that will catapult their company into a successful 2017.
Leadership
Marketing
Sales
Financial Management
Customer Service
Product Development
Operations & Administration
At Catalyst LIVE we are going to take a Deep Dive to help you work ON your business. You will learn from Cheri Hill and some of the best players in business how to blend smart practices to get things done so all the moving parts of your organization function smoothly. This is the real deal…no nonsense stuff because getting it done is the only way to grow!
12-weeks to a winning business strategy!
How to Harness the Power of Business Imagination.
Networking and the Importance of Achieving the Level of Master Connector.
How to Create Profitable Change.
How to Build Value for Your Shareholders (even if you are the ONLY shareholder).
Why Stagnation and Failure Comes From a Hesitancy to Make Decisions.
How to Plan for Success. Out-Think Your Competitors. Stay Ahead of Change.
Three Ways to Grow Your Business.
Why Marketing is all About Value. Creating Value; Capturing Value; Communicating Value; and Delivering Value.
Determine the most important growth strategy (structure, capitalization, staffing, products/markets, product development) to focus on.
Social Media Marketing is an important trigger for better rankings in search like Google and Social media.
Email marketing is a powerful tool, when used creatively to boost your companies social media mentions.
Learned how to find trending photos and content using Pinterest.com.
Talked about what is working in traditional marketing now and how to implement in your next business strategy.
Reviewed a few local websites and gained invaluable insights and suggestions for new product offerings. www.indigo.earth
Talked about tagging and hashtaging on Facebook and Pinterest to reach new customers for free.
Brainstormed social media marketing plans for a local student college blog network, off road club, custom jewelry company and a goddess retreat website.
Discussed next weeks free class, Pitch Craft with Megan Anerson with her company Here+Now. Next Tuesday the 24th at 12 pm. https://www.facebook.com/hereandnowcoach/
Each business took home meaningful information to implement for this month. To report back on February 16th at 11 – 12. Located on second floor in Fusion@Midtown Co-Working Space. Call Sandy to RSVP or else…. jk :). 775-453-6120.
In today's fast-paced business world, taking the leap to seek marketing assistance can be the game-changer your small business needs. Imagine unlocking the full potential of your brand, reaching new audiences, and driving growth like never before.
You're not just running a business; you're growing a dream, and with the right marketing strategies, that dream can scale. It's time to move beyond the challenges of limited resources and expertise. By partnering with marketing professionals, you open the door to innovative ideas, expert guidance, and effective strategies tailored to your unique business needs.
Don't let your business's potential go untapped. Work with Top SEO Expert and elevate your brand and watch as your vision transforms into success. Call for marketing help today, and take the first step towards a thriving future for your business.
