(don’t worry, this is not a high-pressured sales event where I convince you to hawk your family jewels to get rich over night. 😉
Bring your laptop, mobile phone or a pen and notebook, because you are going to have lots to talk about in this one-hour Internet Marketing Workshop series held by local SEO Expert, Sandy Rowley of RenoWebDesigner.com.
“She makes the information easy to learn and fun.” Cynthia R.
“Best hour spent growing my business.” Tom H.
“If I had only known about Sandy sooner…lucky to know her now!” Max L
We business owners work hard enough as it is, now we have the task to learn SEO, PPC, Social Marketing, Email Marketing and Reputation Management, each of which could be another full-time job.
I take my 23 + years’ experience in ranking small and large company websites in the major search engines and break it down to bite size and useful information that my small business owners can take to work, implement and grow their business.
Why do I give free marketing workshops? I love this stuff, yes that’s the truth, but, in the future, when your business is really starting to take off, you will need someone to help maintain growth, I hope to be that marketing guru that you can depend on. If not, no worries, the free marketing workshops I hold are great publicity for my local SEO and web design services.
Let’s get together and help each other with marketing strategies, tools, resources and one on one review of what is currently working online and what is a waste of time.
Our next marketing session will focus on THE MOST IMPORTANT INTERNET MARKETING STRATEGY getting Customer reviews!
Make sure to bring either your laptop or mobile phone so you can learn the top strategies to get more 5 star reviews and out rank your competitors online.
This internet marketing workshop is for business owners and locals in the Reno Nevada area who are curious how to increase their website traffic, build their own website, use social media to gain new clients or simply want to stay up to date on the best and proven marketing strategies for their organization.
BE WARNED THOUGH, if you run a local SEO, web design or PPC marketing business or thinking about starting one, do not sign up for this workshop. I have a big heart and love to help small businesses, but draw the line at teaching my competitors how to out rank me. I have actually had a hand full of supposed SEO Experts come to my workshops asking me how to start a SEO business FYI.
I moved to the Reno Nevada area from Eastern Tennessee 15 years ago. I love the great, western outdoors and small town feel of the Reno area. Over the years, I have seen amazing growth and decline then more growth.
I have always ran either an online business and/or website design company. Tracking the amount of clicks and / or searches a particular keyword receives each month is part keeping my SEO Company very competitive.
Call Sandy @ +1 (775) 870-0488 for a free consultation of your website, social sites and marketing.
SEO Expert Sandy Rowley
“Thousands of searches are performed each day. Local Nevada citizens who are looking for products and services in the Reno Nevada area.” Sandy Rowley
A local, growing statistic is now showing that more and more Reno Nevada businesses are learning the value of ranking their websites on the first page of Google for local keyword searches.
Years ago, I would notice in my keyword research, that only a handful of companies would look online for an SEO company or an internet marketing expert. Fast forward 5 years, and how we have hundreds and in some months, thousands of searches for keywords like:
The opportunities to rank for these new keyword searches are extremely motivating for an online business.
What are those keywords? What are they looking for? How can I position my small business website at the top of the Google search page for those keywords?
To add to this excitement, people are now using Voice or Audio Search to look for local products and services. You can now use these popular keywords and add to them modifiers like “Siri, find me the best local SEO company in Reno” or “Where is a local SEO company” or “find me a local SEO expert”.
With this amazing growth also comes choices, decisions and business/life changing solutions that you as the business owner need to get right the first time. SEO can really grow your online sales if done correctly and within Googles guidelines of what is considered White Hat and/or safe SEO and PPC (Adwords) marketing strategies.
Before jumping in, do your SEO homework.
How to know what SEO expert to trust? Who will be there for you when you need them? Can I afford a talented internet marketing expert?
SEO is a very competitive market. The select few experts enjoy a nice paycheck along side some rock star status in their business community. They have fabulous real reviews on Google and Facebook. They also have a local address where, if needed, you can stop by for a quick visit to say hello. 😉
As with any business you choose to hire, you need to look into their history online. This is easy to do.
Here is a quick checklist to research the best SEO expert for your business:
Add them on Linkedin.com. Look at their reviews. No, really, look and read them. Do all of their reviews come from other SEO and Internet Marketing companies? If so, this is a HUGE RED flag. Why you ask? These are reviews from their potential competitors and is a tactic to game the LI system. Their reviews should be from real world customers that you can visit in person if needed.
Check out their Google search. Do a search for their business name. Do a search for the name of the owner as well. Check out what other activities, if any, they are involved in around town.
Also check out Facebook reviews, Google reviews and even on Yelp. Everyone in business has a few negative reviews. Some more than others. You want to look out for the SEO company with a million 5 star reviews from people or businesses you have never seen in Reno, Sparks, Carson or Lake Tahoe. These are fake reviews.
Give them a phone call and see how responsive they are.
Fill out their contact form on their website. Do they respond within a few days, weeks or never?
Does the SEO expert rank for their own keywords like: Reno SEO, Reno SEO Expert, Reno SEO Company and so on?
Do you like working with the person? Call them or take them out to lunch. (I love Laughing Planet and Great full Gardens hint hint) Get to know them.
Can you afford their marketing services? Do a quick review of your CPA or cost per acquisition. What does it normal cost you to acquire one new client? What is your average revenue? Then look at the CPC or Adwords cost per click and see how many searches are done on average each month in the Reno Nevada area. Example, your average CPA is about $75 a client. You use billboards, radio, tv, flyers, emails, friendly & helpful employees, website pages and so on to capture their attention and make the sale. There are about 500 people a month in the Reno area searches for your services and products. If you rank your website at the top of the page in Google search, you can expect to get 200 – 500 unique visitors/leads to your website each month. What is your normal close rate? How many people do you speak with and how many of them sign up for your products or services? Use that percentage to get an idea of what a good, local SEO expert can bring to the success in your business.
I have several budget plans in place for most business owners. I look at several factors in determining how much work and upkeep will it take for me to rank your website pages for relevant keywords in Google SEO.
Some clients pay $300 a month others pay thousands a month. It all depends. There is no one size fits all in the SEO field. I would be wary of any company selling a $45 a month SEO package. Most of these services are a waste of time and money.
My results speak volumes. I work with local painters, hvacs, lawyers, bail bondsmen, hair salons, co working spaces and startups. I also have clients located around the country.
I am committed to doing the best job I can for your business. I really do care about your success. I look forward to our first lunch meeting and/or phone call. Want to have a quick website review and audit? Click here for your free website report now.
All the best to you!
Reno SEO, Web Design & Marketing
800 Haskell Street
Reno, Nv 89509
S.E.O (search engine optimization) the science and art of ranking a page from a website on search engines like Google, Yahoo and Bing. I remember back in the good old days, that if your small Reno business wanted to reach thousands of local customers, you had to take out a loan or beg, borrow or steal a few thousand dollars to get a respectable ad in the Yellow Pages. For some markets, a YP ad would be just the thing you needed to kick start a successful marketing campaign, for others, was a painful mistake (tax right off). Thanks to SEO (search engine optimization), times have changed, and for the good if you ask me.
Google, Yahoo and Bing search engines give a small business a real chance of reaching ideal customers for less than a few hundred dollars or less. You don’t need to be a top SEO Expert or an award winning Web Designer to take advantage of these marketing strategies either.
Monthly Lunch & Learn – Free Internet Marketing Workshop with Sandy Rowley with RenoWebDesigner.com
Listed below are some helpful tips for reaching your new customers using search engine marketing. I wish you the very best in your internet marketing endeavors. I am always here to chat over the phone if your too busy to do the SEO, Web Design or Social Media Marketing yourself. Want hands on marketing help? Join our FREE monthly marketing workshop. Learn more here.I can be reached at 775-453-6120, just ask for Sandy!
10 Steps To Higher Conversions (sales) on Your Website
Create one page on your website that is designed with one specific goal. A great example would be a landing page that encourages viewers to sign up for a class, e-book, gift…you get the idea. Make this landing page your irresistible offer geared around your products & services. You can hire a custom website development company or use landing page creator sites like Launch Rock, U Bounce or Insta Page for free to little no cost.
Bills.com has a great example of an irresistible offer with their interactive bill tool.
MailChimps home page is a great design example, but uses links to other information. The sole product is still the focus point.
Use a strong call to action at the very top of the landing page and keep the information on the page only about the one offer or ask.
Integrate bold colors and simple backgrounds.
Use testimonials and authority site badges.
Remember, less is more for high end products and more is, well more for lower dollar services and products. If you need to buy a landing page template from Theme Forest or a download a free one online, fine, do that. Unless you are a graphic designer, do not try to cram a bunch of information onto your landing page and hope for the best. You are only wasting your time. The design needs to be clean, easy to use and straight to the point in order for it to work. You have less than 5 seconds to really motivate someone into action. Most non designers and even seasoned graphic designers struggle with finding the right amount of words and images to create a sense of urgency and demand for their product or service. We feel we need to add as much information as humanly possible. Your viewer will only be confused, bored and ultimately leave.
Once you have a strong call to action, an emotion generating image or video and high strategically positioned sign up form created, now you can add content below the fold of the web page. Here is where you can list your top 5 frequently asked questions, your top 3 customer testimonials, your latest press coverage and useful information. Remember, only place content on this page that relates to the one strong call to action. If your goal is to get someone to buy the product, only focus on that product. Do NOT have links to any other pages on your site or others within this web page landing page design. Remember, the only way off of this landing page is to buy something, bookmark for later or leave. Period.
Now that your money making landing page is created, you need to consider where your customers are at online. Are they in a popular group related to knitting? Hiking? Drinking? Find out where they are. It is important to know where your customers are online. If you are selling a product for bakers, I would search for popular blogs for bakers, gift shows, recipe contests and the like. Start off looking for small “mommy” blogs that talk about baking. Email and ask for advertising rates. You are wanting to trade if possible. The goal is for her/him to write a great article about your baking tool/product linking back to your landing page. You could even copy your first landing page, and add logo and picture of the blog site within the landing page… Then email this out to their followers.
Offer a give-away contest to the blogger. They are always looking for content and exciting things to share with their followers. Make sure that the blogger tags your Facebook, Twitter and website address to your landing page in all their marketing and social media outreach. Give-always are a super way to reach a lot of new business, fast.
Do a search for Google PPC credit and / or Facebook credits. Use this $100 credit to setup an advertising campaign linking directly to this landing page url. Remember to set your budget to $100, because you can exceed this by several hundreds or thousands of dollars in one day. You can track how many people saw your ad and how many clicked…versus who actually bought something. You can look at the keywords that were most successful and use these same keywords to do an organic SEO campaign for future sales.
Partnerships are a quick way to reach potential customers online. Let’s stick with the bakery product niche. Who in your industry that is not a direct competitor, would want to partner up and sell your product to their customers? You can offer then a percentage of the sale to do this and/or pay a marketing fee.
Write an article a day that helps your ideal market solve a problem. This one article or info-graphic or video a day will drastically increase your position in Google organic search. These content pieces need to be at least 800 words or longer to have a lasting positive change in your rankings in Google search.
Sponsor a local Meetup group for $90. Choose a Meetup group that has hundreds of active members who match your ideal customer base. You can learn more about this group website at meetup.com
Purchase space in your local Chamber of Commerce website and/or email monthly e blast. The going rates are anywhere from $99 and up, but you can reach thousands of local businesses and their employees fast. Make sure to track the clicks you receive independently of the Chambers email blast service. You can use free url shorteners/trackers from Google and Bitly.
Landing pages are a great web design marketing tool to help convert those new website views into real world customers. I see so many PPC Pay Per Click campaigns with low quality scores and results because they send their paid traffic to the home page of their website instead of a highly crafted landing page on their website that converts to sales.
You can find more SEO, Web Design, Social Media and Graphic Design information throughout my website.
I have 17 years’ experience in helping small businesses with internet marketing. I can be reached at https://www.renowebdesigner.com or call me, Sandy Rowley, at 775-453-6120.
Local Reno Marketing Company offers in depth website reviews for free.
Sandy Rowley with RWDR is a local SEO expert with over 17 years experience in marketing websites online.
“I appreciate the one on one, candid marketing advice she shares during our sessions and review of her work.” Normand VizKennect
“Marketing is the life blood of your business, period. If you are not marketing your small business, you are either located in a prime location in Reno, on a very busy high traffic area of town or you are playing Russian roulette with the life of your business.” Sandy Rowley RWDR
Most small businesses know that they need to be marketing, but get stuck with the overwhelming options they have to choose from. What is the best bet for my small business? What is a waste of time? Will this new web marketing service be my ticket to more sales?
Marketing is a ever evolving tool for business owners. You need to test the waters within reason to see if you have something that will actually send more customers your way. If it does not work, then at least you tried right?
RWDR likes to review your online and offline (traditional marketing) methods and create a co-cohesive marketing plan that has a higher chance of success than the shotgun approach most small businesses rely on.
Having a marketing expert, outside of the team at your business, review your marketing plans and ideas is a solid idea. A review of your plans with a local SEO or marketing expert can increase visibility and help find those blind spots that can zap time and energy away from the real marketing winners.
Schedule a one on one, free review of your business marketing goals with Sandy Rowley. You can start by requesting a website review here.
Lets get together, have a cup of tea/coffee and have some fun. All we need is 30 minutes and I am sure we can help give your small business the positive direction it needs.
Call Sandy Rowley, local SEO expert at 775-453-6120.
The organic food movement is growing to meet the demand for healthy, non gmo foods, sustainable practices and regenerative farming. Over 90% of customers prefer foods grown without the use of toxic pesticides, fertilizers and/or unhealthy farming practices.
Patagonia has stepped up to the plate and leading the way for other large corporate entities looking to maximize growth, foster customer loyalty and leave this world better than they found it.
Sandy Rowley, with RenoWebDesigner.com promoted the event. Her local activism blog, BeeHabitat.com promotes organic land management, pesticide free parks and policy geared towards protecting pollinators.
Last nights viewing of the documentary, Unbroken Ground, was a home run. Over 80 locals showed up with organic dishes and drinks and a thirst for knowledge about regenerative agriculture and our place within it.
“It’s encouraging to see an industry leader taking a big step outside its wheelhouse to promote the grassroots change many in the agricultural world have been calling for.” Gear Junkie
Local organic activist, farmers, landscape architects and organic food magazines answered questions, gave advice on how to start your own movement around the issue as well as practical resources to help homeowners practice organic land management at home.
Panel members at the event were:
Kunal Patel with Davidson’s Organic Teas #davidsonteas Ask about their co-packing services.
Benjamin Rush with Basin and Range Organics #BasinAndRangeOrganics Interested in starting your own organic farm? BARO has competitive rates to help small organic farmers get USDA certified organic. www.Basinandrangeorganics.org
“Locals were creative with using ingredients from Patagonia Provisions. Fish tacos, bean dip and blue corn chips were some of the delicious dishes shared at the event. Volunteers made organic hummus, fruit pie, casseroles and other scrumptious side dishes. No one left hungry last night.” Sandy Rowley, promoter.
WILD SALMON TACOS WITH CILANTRO SLAW AND MANGO SALSA
A perfect fusion of flavors compliments our Wild Pink Salmon in this taco recipe by Lynn Leishman.
WILD LUMMI ISLAND PINK SALMON WITH BLACK PEPPER
1 (4oz) pkg Patagonia Provisions Wild Lummi Island Pink Salmon, Black Pepper, drained
6 6” corn tortillas warmed one at a time over medium-high heat in a frying pan. (Wrap in clean, dry dishtowel to keep them warm.)
2 cups finely shredded fresh cabbage (green or a combination of green and red)
¼ cup chopped fresh cilantro
½ cup mayonnaise
2 teaspoons apple cider vinegar
1 tablespoon sugar
Juice and zest of 1 lime
Salt & pepper to taste
Whisk together mayo, vinegar, sugar, lime juice and zest then add shredded cabbage and cilantro. Season to taste with salt and pepper. (Note: Add dressing to cabbage right before serving, especially if using red cabbage.)
1 ripe mango, peeled, seeded and chopped
1 small onion, finely diced
1 or 2 Serrano or Jalapeno chili peppers, seeded and minced
Juice and zest of 1 lime
Salt & pepper to taste
Mix together mango, onion, chili pepper and lime. Season to taste with salt and pepper.
Spoon cilantro slaw into warm tortillas and top with flaked salmon. Top with a dollop of mango salsa (or serve salsa on the side).