Nov 6, 2020 | Manufacturing Marketing
Request a 15 minute Digital Marketing Strategy with leading SEO Expert, Sandy Rowley by calling or texting 775-870-0488.
Marketing efforts are imperative to the success of every manufacturing company and this guide will show you the top 10 ideas to mix up your marketing strategy. In the past, companies relied on few marketing channels to get the word out there such as TV advertising or radio ads. These days the marketing is more “mixed” in a sense that companies implement everything from social media ads to event promotions.
Successful manufacturers implement a mixture of offline and digital marketing campaigns to raise brand awareness and make their products known. This guide will focus on the best ways to market your manufacturing company across multiple channels.
Top 10 Marketing Mix For Manufacturing Companies:
1) B2B Listings/Directories
The main priority of every manufacturing business is to list on directories where many businesses and entrepreneurs are present and researching products to purchase in bulk. If you’re a manufacturer, your target audience is other businesses that will buy large-scale from you. Start by listing all your products on websites like Alibaba, eBay, Global Sources, and more.
2) Social Media Advertising
The most effective paid marketing method today is social media advertising. Social media platforms such as Facebook and Instagram give you the ability to market your products to your select target audience.
Example: If you’re selling t-shirts and you have an established competitor who also manufactures t-shirts, you can target their audience/followers on social media directly – i.e. you can pay to get access to their audience.
3) Search Engine Advertising
Advertising on search engines such as Google and Bing gives you the immediate advantage of targeted placement for people looking to buy your particular product. Businesses can immediately discover “buying keywords” related to their niche (i.e . “Buy iPhone cases in bulk”) and target customers from the search engines directly.
4) Search Engine Optimization
The most proven long-term method to get established is to SEO-optimize your website and rank your website in the top search engine results for certain keywords. Search engine optimization takes a bit longer until you start to see results (the website has to gain authority in the search engines), but once it’s there you enjoy free traffic for months or years.
5) Video Advertising
Video advertising involves strategically placing your video commercials at the start of videos on websites like YouTube. If you can devise a creative video marketing strategy, you can place your ad in front of thousands of targeted customers at a lower cost than search engine PPC or social media advertising.
6) Email Marketing
Email marketing is a proven and effective way to keep an audience engaged over the long term. To set up an email marketing campaign, you only need to convince people to give you their emails in exchange for a freebie such as a book related to your business. Once they’re hooked, you can market your products directly via email at almost no cost.
7) Direct Mail
The main alternative to video advertising is a direct mail campaign executed offline. This means designing custom leaflets and delivering them to people’s or businesses front doors. The process is different for manufacturing companies (compared to regular companies) because you’ll have to deliver the mail directly to other businesses that are interested in purchasing products from you.
8) Event Marketing
Event marketing proves to be one of the most successful methods to market offline. Example: Your company could organize a charity event and donate the proceeds to a cause. In return, your brand gets exposure and you attract potential customers.
9) Trade Shows/Exhibitions
Trade shows are very popular for manufacturers because there are niche-specific trade shows where you can exhibit your product in front of thousands of potential customers. There are yearly trade shows for everything from military weapons to fashion. Find a trade show in your industry and show off your products.
10) Radio/TV Ads
The conventional TV and radio ads are still effective but they require a larger budget than digital marketing. If your company can bear the expenses of TV commercial development, this is always an effective marketing strategy.
Nov 6, 2020 | Manufacturing Marketing
Request a 15 minute Digital Marketing Strategy with leading SEO Expert, Sandy Rowley by calling or texting 775-870-0488.
Digital marketing strategy for manufacturing company is different than for regular businesses who are dealing with end customers. This is because manufacturers are selling to other businesses – i.e. B2B (Business-To-Business) and usually the transactions are conducted in bulk. You target entrepreneurs, business-owners, digital store owners, and other such individuals.
What Is A Digital Marketing Consultant And Does Your Business Need One?
Digital Marketing Consultant
Catering to a B2B audience requires an effective digital marketing strategy comprised of dozens of different marketing strategies. No marketing strategy is superior to another – they all carry their merits. The most effective way to build a successful strategy is to test out different campaigns and find out which ones are successful. This guide will cover the top 5 methods for a manufacturing company marketing strategy. Let’s get started, shall we?
Manufacturing businesses have the potential to manufacture thousands of products from their factory. How do you get your company in the eyes of customers looking to buy products in bulk? The answer: B2B trade platforms like Alibaba and Global Sources. These platforms are specifically designed for businesses looking to buy products in bulk – those are your future clients. This is where your journey as a successful manufacturer starts.
Many manufacturers rely on B2B trade platforms for their entire digital presence and don’t even build a website. The key here is to build up enough feedback and trust so that new customers can feel safe trading with you on the platforms and placing huge orders directly.
- SEO (Search Engine Optimization)
Search Engine Optimization and content marketing are the most effective way to drive customers to your business for free. The key here is to discover keywords related to your business that customers will look for and strategically place your website at the top of the search engines.
- Example: If you manufacture military camouflage backpacks, you want to target keywords like “buy military camo backpacks”.
The SEO strategy has to be executed with thorough research and adequate content placement for certain keywords that will give you leverage in the market. This requires effort at the initial stages while you’re setting it up, but it gives you exposure for years to come.
- Pay Per Click (PPC) Advertising
Pay per click advertising on platforms such as Google AdWords can give you immediate exposure in front of target audiences. The biggest advantage is that you can place your website in front of the eyes of thousands of customers searching for products on Google and other search engines such as Bing. These platforms allow you to immediately get the top result without putting any effort in content creation and/or backlinks to get the website ranked.
The downside is that PPC advertising can be expensive and is only recommended for companies who can afford to spend money to get their website out there.
Social media advertising is currently the most popular form of paid advertising. Advertising on social media platforms such as Instagram and Facebook can prove very profitable for your business. The only downside is that it may be harder to reach the clientele you’re looking for as a B2B company on social media platforms which are primarily comprised of casual users.
Only employ a social media advertising strategy for B2B if you know how to target those customers on social media. Usually, PPC campaigns such as Google AdWords are more effective for manufacturing businesses than social media (which is mostly a B2C – business to consumer platform).
Video advertising is extremely popular because you can place your commercial on websites such as YouTube and it’s more affordable than both social media and PPC advertising. If you can strategically place your commercial on videos related to your industry, your brand will surely attract attention.
The downside is that video advertising can take significant effort to develop catchy commercials and place them in front of relevant audiences on video-sharing platforms like YouTube.
Call Sandy Rowley for a no pressure SEO review of your companies website. Call or text 775-870-0488.
Nov 6, 2020 | Manufacturing SEO
by SEO Expert, Sandy Rowley.
Marketing Plan For Manufacturing Company: 4 Steps To Develop A Marketing Plan For Your Company
Developing a marketing plan for a manufacturing company is crucial for success in the B2B market. The ‘marketing plan’ is a sheet of paper that clearly lays out a marketing strategy for your business in order to attract customers. Let’s start from the basics: Manufacturing companies form partnerships with other businesses that place orders – usually for large amounts of products. How do you know where to find customers ready to place huge orders with your company? Follow the 4-step process we’ve laid out below to know how to devise a marketing plan for your company.
The key to a successful manufacturing company marketing plan is to include all possible marketing avenues: Paid marketing and free marketing. The marketing plan for manufacturing company PDF has to include objectives such as sales targets you’re trying to reach and the budget – i.e. how much you’re willing to spend to get there. Instead of focusing all your efforts on one marketing strategy, you should employ a mix of different marketing strategies that will give you an advantage over your competitors.
Step 1) Develop An Edge
The first step is to become a thought leader in your industry by employing branding strategies that give you an edge over your competitors. While this method is free, you’ll have to put a lot of effort to stand out and highlight the differences between you and other manufacturing companies.
- When a customer is looking to place an order with your company, they are directly comparing you to dozens of other manufacturers. How do you stand out? One word: Branding.
In order for customers to view your company as superior, you have to present yourself as a leader in your manufacturing industry. Start by developing products that stand out and/or offering better deals on prices. The key here is to give an advantage that other companies wouldn’t and make concessions which make it more profitable to deal with your company than competitors. This is your brand.
Organize events in your industry that give you a platform to promote your products. Once the word gets out, you will become recognizable in your industry and get customers through word of mouth.
Step 2) Set Clear Goals
As part of your marketing plan for manufacturing company sample, you have to set clear objectives about what you’re trying to achieve in the short term and the long term. These objectives can be revised based on performance, but it important to set them early on. For instance, you should have a 1-month target and a 12-month target.
- The objectives should be marked down as sales or total figures. Example: You want to do $10,000/month in sales within 3 months or 10 new customers in 2 months.
Step 3) Develop Sample Marketing Plan For Manufacturing Company
To develop a marketing plan, the strategy has to be based around your marketing objectives. For instance, at the start you may want to spend more on paid advertising (Google AdWords, Instagram, YouTube Ads) that will give you exposure in front of new customers and later you may want to invest in free advertising such as SEO that will drive new customers to your business over the course of many years – all while developing your brand.
Utilize all marketing avenues at your disposal. As a manufacturing company your target market is the B2B market – make sure you have a presence on all large B2B trade websites like Alibaba where customers from all over the world are looking to buy directly from manufacturers.
Step 4) Revise Performance
The marketing plan is never set in stone – you can expect your marketing plan to change significantly within the first month. Always be prepared for revisions in the long term. If the marketing campaigns turn out successful – double-down on them and spend more on those campaigns while cutting out low performers.
Don’t get attached to marketing campaigns: If they don’t end up performing the way you expect them, cut them out of the marketing plan. The key here is to remain objective and focus on the performance metrics that give you a clear overview of where you get the best ROI. Once you’ve accumulated the data based on a number of different marketing techniques, you can start making revisions to the marketing plan.
Speak with Sandy Rowley, leading Manufacturing SEO Expert 775-870-0488. Call or text.
Aug 19, 2020 | How to qualify SEO?
How to qualify an SEO?
Congrats on realizing that your SEO needs work. Most small businesses are stuck in yearly contracts with well known SEO companies, and have not a clue if their SEO is working or not. They keep paying their monthly fees, year after year, not quite understanding the difference between SEO that generates a positive return on their investment, versus cheap SEO that never follows through on those promises.
Do a quick Google search for “Insert name of SEO company here + complaints” and you will find hundreds, if not thousands of small businesses who reviewed their experiences with SEO experts who did not come through on their promises.
You might be surprised to learn those large, flashy web design and SEO companies are not as high tech or helpful as you had hoped.
How can you vet these SEO experts before signing on the dotted line?
1. VERIFY that the SEO company is actively using SEO to acquire new customers. How to verify that the SEO is qualified? Do a quick search on Neil Patels Uber Suggest Keyword tool will help you sort out the real SEO experts from the wanna be’s.
https://neilpatel.com/ubersuggest/ *UPDATED
This tool has become a little more technical and difficult to find the data needed. I am now reccomending SEM Rush for SEO research tool.
You will need to sign up for a free trial account with this link:
https://www.semrush.com/lp/sem/en/?ref=2017053839&utm_campaign=aio_campaign&utm_source=berush&utm_medium=promo&utm_term=23
2. Pop their website url into the search field.
3. Click on Kewords in their search report.
4. Sort by top 10 keywords.
5. Sort by “SEO”
Now, I ask, how many SEO related keywords do they rank for on the FIRST page of Google?
Surprised? Do they rank for anything remotely related to keywords with search volume or buyer intent?
Any one can rank for the name of their company with the word SEO in it…that doesn’t count!
If you are investing in this SEO company to grow your small business, you better do a little extra research and make sure they can do the job for you!
Your business depends on qualifying your SEO expert or company BEFORE signing a contract with them. It is important to take 20 minutes to at least verify that the company you are spending thousands of dollars with, actually knows how to use SEO to acquire customers!
Enter the website address of the SEO company you are looking to work with. You will see most of the keywords that this company ranks for and their positions. If they rank on page 3, 5, 30, 88? You know they do not understand how to rank their own website on the first page of Google, so why would you trust them to do the same for your company?
What to do to get your companies website back on track?
Call Sandy at 775-870-0488 for a free 15 minute session, no strings attached.
Reno SEO Agency
Aug 17, 2020 | Manufacturing SEO
Developing a marketing plan for a manufacturing company is crucial for success in the B2B market. The ‘marketing plan’ is a sheet of paper that clearly lays out a marketing strategy for your business in order to attract customers. Let’s start from the basics: Manufacturing companies form partnerships with other businesses that place orders – usually for large amounts of products. How do you know where to find customers ready to place huge orders with your company? Follow the 4-step process we’ve laid out below to know how to devise a marketing plan for your company.
The key to a successful manufacturing company marketing plan is to include all possible marketing avenues: Paid marketing and free marketing. The marketing plan for manufacturing company PDF has to include objectives such as sales targets you’re trying to reach and the budget – i.e. how much you’re willing to spend to get there. Instead of focusing all your efforts on one marketing strategy, you should employ a mix of different marketing strategies that will give you an advantage over your competitors.
Step 1) Develop An Edge
The first step is to become a thought leader in your industry by employing branding strategies that give you an edge over your competitors. While this method is free, you’ll have to put a lot of effort to stand out and highlight the differences between you and other manufacturing companies.
- When a customer is looking to place an order with your company, they are directly comparing you to dozens of other manufacturers. How do you stand out? One word: Branding.
In order for customers to view your company as superior, you have to present yourself as a leader in your manufacturing industry. Start by developing products that stand out and/or offering better deals on prices. The key here is to give an advantage that other companies wouldn’t and make concessions which make it more profitable to deal with your company than competitors. This is your brand.
Organize events in your industry that give you a platform to promote your products. Once the word gets out, you will become recognizable in your industry and get customers through word of mouth.
Step 2) Set Clear Goals
As part of your marketing plan for manufacturing company sample, you have to set clear objectives about what you’re trying to achieve in the short term and the long term. These objectives can be revised based on performance, but it important to set them early on. For instance, you should have a 1-month target and a 12-month target.
- The objectives should be marked down as sales or total figures. Example: You want to do $10,000/month in sales within 3 months or 10 new customers in 2 months.
Step 3) Develop Sample Marketing Plan For Manufacturing Company
To develop a marketing plan, the strategy has to be based around your marketing objectives. For instance, at the start you may want to spend more on paid advertising (Google AdWords, Instagram, YouTube Ads) that will give you exposure in front of new customers and later you may want to invest in free advertising such as SEO that will drive new customers to your business over the course of many years – all while developing your brand.
Utilize all marketing avenues at your disposal. As a manufacturing company your target market is the B2B market – make sure you have a presence on all large B2B trade websites like Alibaba where customers from all over the world are looking to buy directly from manufacturers.
Step 4) Revise Performance
The marketing plan is never set in stone – you can expect your marketing plan to change significantly within the first month. Always be prepared for revisions in the long term. If the marketing campaigns turn out successful – double-down on them and spend more on those campaigns while cutting out low performers.
Don’t get attached to marketing campaigns: If they don’t end up performing the way you expect them, cut them out of the marketing plan. The key here is to remain objective and focus on the performance metrics that give you a clear overview of where you get the best ROI. Once you’ve accumulated the data based on a number of different marketing techniques, you can start making revisions to the marketing plan.
Aug 7, 2020 | Logo Design
Your logo is a powerful, visual element. Ideally, it creates instant recognition and makes people feel more connected to your brand. The colors you select may play a more important role in this than you realize. In fact, color can increase brand recognition by up to 80%. So, which colors should you pick? That depends. What are you selling, and who are you trying to sell it to? Also, what kind of emotions and actions are you trying to evoke?
This article will dig into the psychology of color in order to help you select the right color scheme for your target audience. If you select the right colors, you can create a logo that has more impact than if you had simply chosen colors according to your tastes.
How Does Color Impact Behavior and Emotion?
First, the way that we see and process visual data is complex. This includes colors. How we see color can be influenced by our culture, experiences, context, and socialization. It’s not as simple a matter as yellow is upbeat, and blue is relaxing. For example, white signifies purity and innocence in some cultures, but in others, it represents death and mourning. Perceptions of colors can change over time.
That’s why it’s important to take a thoughtful approach to this. Color selection is a complex topic, and it should be done with all of your branding goals taken into consideration. Don’t make these decisions based on simplistic interpretations of pop psychology.
There’s another reason to take this process slowly. You should consider your logo a permanent part of your branding. Yes, it may be possible to make changes in the future, but that’s a complex task. Many brands have tried at this and failed. To get started, let’s get a better understanding of color.
Seeing Color in Logos
When you look at an object, it may seem as if you perceive everything about it at once. You don’t consciously see color, then texture, then shape, then size, etc. In reality, though, you do process the various types of visual input differently. Color is the first thing that you see. That may be why it’s such an important factor in recall.
The Meaning of Colors
Here are some general ideas about the ways in which colors are perceived. Keep in mind that these can vary according to culture. If you find symbolism that will be relevant to your target audience, that’s great. Just keep factors such as internationalization in mind.
Yellow
Like most other colors, there are positive and negative associations. The positives are:
- Bright and Happy
- Springtime, flowers, warmth.
- Gold and good fortune.
The negatives include:
- Caution or warning
- Fear or cowardice
- Illness
- Envy or jealousy
Mcdonald’s uses gold and a bit of red in their logo. That’s not surprising considering that the brand’s entire visual identity is about making every interaction a happy one.
Purple
Historically, the color purple was only worn by the rich or royalty. It’s still a symbol of power and luxury. Purple also creates an aura of mystery and protection. There’s also a distinct, feminine feel. This is especially true with lighter or pinkish hues. In the United States and other Western cultures, it can also be associated with creativity and thought.
Lady Speed Stick, Hallmark, and Cadbury all have predominantly purple logos. These brands also market entirely or largely to women.
Red
Red is bold, fiery, intense, angry, romantic, dangerous, even hungry. At least that’s what the color can mean in some cultures. In Asian cultures, it can mean luck, fertility, joy, and prosperity.
ESPN and Virgin all have red logos. As a sports brand, ESPN reflects the intensity of competition in their logo. Much of Virgin’s branding is centered around the lifestyle of a known adventurer, Richard Branson.
Green
Because green is found so widely in nature, it only makes sense that people associate with the outdoors, spring, and renewal. It’s the color of choice for environmental organizations, efforts for peace, and brands that want to be associated with the concept of ‘natural’. Green also represents money, wealth, and in some cases, greed. It is also associated with luck and fortune.
John Deere and BP both use green in their logos. It’s easy to see why a company associated with farming would choose that color. BP changed to a green logo fairly recently in an effort to appeal to environmentally conscious consumers.
Blue
Blue is another color that is widely seen in nature. It appears in the sky and in the ocean. Because of that, people associate with tranquility and calm. It is also a cool color. Brands often use blue as a way to symbolize trustworthiness and stability.
IBM has even adopted the nickname, Big Blue. WebMD, PayPal, LinkedIn, and The Weather Channel all prominently feature the color blue as well. That’s not surprising since each brand strongly relies on trust and credibility. Oddly, blue can also symbolize a melancholy mood.
Orange
Orange can also be seen as bold, warm, and full of energy. People associate it with fall weather and fire. It’s also a harvest color. In eastern cultures, orange is associated with feasting, spirituality, even sacrifice. American’s also associate it with the Thanksgiving and Halloween holidays.
SoundCloud and Nickelodeon both use orange in their logos. As lifestyle and entertainment brands their designers may have wanted to exude feelings of energy and intensity.
White
We talked about white above. It’s connected with innocence and purity. There’s also an association with cleanliness which is why it’s used in medical settings. White Castle used white as a key color in its branding so that people would associate the restaurant with cleanliness. It’s also an important color in weddings in Western cultures. Finally, white can create positive and negative space for a stark, visually compelling look.
The cotton industries logo unsurprisingly features white. Not only is that the color of raw cotton, but it also shows cleanliness and purity that they want people to associate with cotton products.
Black
Black is quite unique. On one hand, it symbolizes elegance, wealth, and power. It can also be associated with darkness, smoke, and uncleanliness. In some Asian cultures, it is a color that is used to create balance.
Black is often a confident choice of brands that are very well-established. Gucci, Prada, and Nike have black logos.
Your Colors Must Have Context
Okay, so it’s clear that colors can have many, often conflicting meanings. How do you ensure the colors you choose are perceived as how you intend them to be? The answer is context. For example, the color green in a logo with the recycling symbol is going to leave a different impression than the color green with a leprechaun and pot of gold.
The color scheme you choose should also be relevant to your product. There are certain colors that are largely associated with specific purposes. Here are some examples of that:
- Pleasure: Pink, red, yellow, and purple are highly associated with pleasure. They work well with products of status and entertainment.
- Practicality: Red, black, gray, blue, and green are associated with products that solve a problem.
You can also play with this concept. For example, luxury furniture blurs the line between functional and status. You could possibly use colors from both categories.
The color you choose may have positive associations in one context, but not in another. Consider the color yellow. Use it in a logo with flowers and other nature symbols, and it seems bright and cheery. Now, imagine yellow as the primary color in a logo for a company that makes dentures. Most people don’t want to associate the color yellow with teeth!
Color Text and Typography
The best way to use color is to consider the text and typography that will accompany it. Font and tagline are key tools for adding that context that you need. Typography can really add to the overall aesthetic of your logo. Text, of course, makes it clear what your brand is about, and what your logo is communicating.
Final Thoughts
Think of color psychology as one of many tools. Use it to help you as you try to select logo colors for maximum impact. Then, take other factors into consideration such as your target audience, tagline, and other branding considerations. If you do these things, you should be able to find the ideal color combination for your brand.
Author Byline:
Estelle Liotard is a senior writer, blogger and editor at EssaySupply, a professional academic essay writers service. She writes high-quality essays on digital marketing, online sales and their related industries for some best custom dissertation writing services with the intent to share practical advice with likeminded readers. In her spare time, Estelle blogs and likes to stay informed about mass communication trends.
Aug 1, 2020 | Marketing
Marketing for manufacturing companies is paramount during the early stages. Want to get clients who place million-dollar orders with your company? One word: Marketing. Most manufacturing companies get their orders from loyal customers who keep returning for more. This begs the question: How can a new company stand out and get their first customers? Marketing is paramount if your manufacturing company is in the early stages i.e. a start-up.
There are hundreds of potential approaches for manufacturing company marketing that an owner can use to make their products known. This guide will focus on the basics that manufacturing companies need to start marketing their company and create the foundation for future growth.
- The ultimate goal here is to help your manufacturing company build a loyal customer base interested in placing huge orders on a recurring basis.
- Recurring clients are the key to marketing for manufacturing company.
Understand The Customer
Use reverse-psychology to determine what the customers in your industry want – and give it to them. This is a proven method to get a head-start in a competitive industry when other manufacturers might slip. Instead of focusing on the company, focus on the customer and what they need. Put yourself in their shoes and imagine what you would do if you were looking for a manufacturer to order from. The buying process usually goes like this:
- The customer needs X product in your manufacturing industry.
- The customer researches 5-10 potential manufacturers to buy from.
- The customer makes a decision based on metrics such as: price, brand, reputation, customer reviews, etc.
The best way to take advantage of this process is to offer an advantage that none of the other companies are offering. Example: If you’re an electric bike manufacturer and the average bike costs $2000, you could make your bikes cost $1499. If the product quality is kick-ass, the customers will keep returning for more.
Develop A Marketing Strategy (SEO, PPC, Alibaba, Social)
Marketing a manufacturing company is different because you’re essentially in the B2B (business-to-business) company and your target market are other entrepreneurs who purchase the products to re-sell at their stores or online businesses. However, this doesn’t mean that those people can’t be reached in the same way that other regular customers can’t. In fact, many of them are actively researching companies to buy from which makes it easier to market to them.
The key to reaching these people is to develop a marketing strategy that caters to people in your industry. Start by developing a presence on trade websites such as Alibaba and Global Sources where you can place your product in front of millions of people looking to buy from manufacturers directly.
Combine B2B marketplace presence with SEO and PPC strategies in your niche in order to cater to people directly looking for these keywords on search engines. Example: An electric bike parts company could target keywords like “Buy electric bike battery”. Smart placement gives you an advantage over all other competitors and you must utilize all marketing avenues at your disposal.
Need improvements in traffic, sales and leads? Call Sandy, top ranked SEO expert @ 775-870-0488.
Jul 28, 2020 | Manufacturing SEO
The average business spends 5-10% of their annual profits on marketing (according to CMO Survey). In manufacturing, the average budget for marketing is 8% of the company’s annual profits. This guide will help you get a clear overview of how much you should plan to spend on your marketing budget and how to devise your profits accordingly.
The average amount varies significantly based on the size of the company and how established it is. We’ll have a look at how different companies perform based on the number of customers and total annual profits. The following figures represent average spending for manufacturing companies based on annual growth:
- Manufacturing companies that grew by 1-15% in the last year spent 8% of their annual profits on marketing expenses.
- Manufacturing companies that grew by 15-30% in the last year spent 20% of their annual profits on marketing expenses.
- Manufacturing companies that grew by 30-100+% (highest) in the last year spent an average of 50% of their annual profits on marketing expenses.
On average, the higher the growth % of the manufacturing company, the more it spends on advertising. This is partially because new start-up manufacturing companies spend more on advertising and experience higher growth.
Example: If an electronics manufacturer generates $700,000 in annual profits – on average they will spend $56,000/year (8%) on marketing or $4600/month. However, there is no guarantee that same company won’t spend $350,000/year on marketing – or roughly 50%. This all depends on the individual business’s objectives and what they’re trying to achieve.
How Much Should A Manufacturing Company Spend On Marketing?
Read below to find out how much you should spend based on your growth rate. To plan your marketing budget, think about what stage your manufacturing company is at. Is this a new start-up company or are you established and already have a steady supply of customers?
If you’re an early-stage company aka a “start-up” you should spend more on advertising because you’ll need to get your first customers through the door. If you’re established and have a steady supply of customers, you should consider upgrading your production capabilities and lowering your marketing expenses.
- New Manufacturing Companies
- Recommended Spend: 30-50%/year
Start-up companies should spend higher amounts on their marketing. This is usually in the 30-50% revenue range for newcomers. If you don’t have any customers yet and can’t predict what your profits are going to be like, start small-testing with budgets such as $1000-5000 and then gradually ramp-up your ad spend. Instead of risking it all on a large marketing campaign, you need to familiarize yourself with the market and adjust your budget according to the results.
Determine how much you should spend based on the product you’re selling. If you manufacture a unique product which is hard to come by, you could spend as little as an established company (10-20%). If your product is highly popular and easy to find, you should spend the maximum amount possible to stand out.
- Established Manufacturing Companies
- Recommended Spend: 10-20%/Year
Established companies should spend less than start-up companies because they have the momentum and they need little money to stay competitive. The advantage they have over start-ups is a consistent client base that keeps re-ordering from them. This means they only need few new clients to replace older clients and fulfill their manufacturing quota.
On average, an established manufacturing business should spend 10-20% of its yearly profits on marketing. This should be adjusted according to the competition level in your industry. If you’re in a very competitive industry you may want to go above 20%. If the competition is lower, you can reduce spending accordingly.
- Failing/Stagnant Manufacturing Companies
- Recommended Spend: 5-10% More Than Current Budget
If the manufacturing business is struggling with net-negative profits, you need to increase your current budget by at least 5-10%. The marketing budget might not be the only thing affecting your profits (consider product revisions), but if you’re in an aggressively competitive industry then marketing can have a serious effect on the success of your product.
Start by increasing the budget for a trial period of 6 months and see how it performs. If you’re seeing an increase in sales, consider bringing the budget down to the previous levels. If you’re satisfied with that progress, make a decision on whether you want to keep the budget increase.
Have more questions? Call, email or text Sandy, leading manufacturing SEO expert at 775-870-0488.
Jun 15, 2020 | Book Marketing
Discover how to generate interest in your book through proven online marketing techniques. Learn methods to cultivate sales and build relationships with fans and other potential customers. Gain expert advice on how you can get the most out of websites, email, social media, analytics and search engine features.
RSVP here: https://truckee.augusoft.net/index.cfm?method=ClassInfo.ClassInformation&int_class_id=27665&int_category_id=0&int_sub_category_id=0&int_catalog_id=0
Special guest, Sandy Rowley, a leading digital marketing and web design expert based out of Reno Nevada, will share one on one expert marketing strategies for 30 minutes. Bring your toughest marketing questions for this live round table discussion. www.RenoWebDesigner.com 775-870-0488
#renoseo #renowebdesign #renomarketing
Jun 3, 2020 | content marketing
A great content marketing strategy is an invaluable asset in establishing a successful small business. So, what constitutes content marketing?
Essentially, content marketing means promoting one’s content on various platforms in order to get the desired exposure. It is crucial for small businesses to lay the groundwork of consistent customer flow which content marketing enables you to do.
As you might know, creating an original content surely is not an easy feat to achieve. There is a myriad of things one should take into account:
- Engagement. Engaging content is as precious as gold itself. On the Internet engaging means are lucrative. Therefore, producing content that is both accessible and alluring is of a high degree of importance.
- Relevancy. Following a trend is not always a good idea. Sometimes, treading off the beaten path is the way to accomplish what you desire. However, it doesn’t mean that you can’t tweak and tune your content based on the current trend standings. Refining and honing one’s content is an ever-present practice in content marketing.
- Inspiration. There is a marked difference between drawing inspiration from something or someone and outright duplicating someone’s content. Inspiration ought to be the initial push that acts as stimulus in creating a unique content piece.
It is wise to consider ideas as products of inspiration. With proper resources to extract inspiration from, one can ensure a constant generator of ideas. Now, what content marketing ideas small businesses should take advantage of? We shall look at different ways to reinvigorate the staleness of the matter and help you achieve success.
Producing a Thoughtful and Firm Blog Post
First and foremost, the crux of your content is a well thought out and pensive stream of text. The challenge here is, as was already mentioned, to make it engaging and buoyant, thus granting you the ability to reach a wider customer base. The hallmarks of interesting and structured text starts with the headline.
Your headline is, unironically, the head and face of your blog that imparts to your viewers the first impression of what your text might be about. There is even a study showing that 6 in 10 people share links based on the headline and not the content itself. This makes the gravity of coming up with catchy and trendy headlines even more serious.
Writing should be an embodiment of your character. It should not act as a farce and facade. Frank and candid writing will garner a much higher success rate than a disingenuous one. Another valid point worth mentioning is conciseness. Treat your writing as a sword that leaves small but deep cuts. It should be piercing and accurate rather than long-winded and bland.
The visual appeal of the blog is oftentimes sidelined, although it’s an aspect that incurs a significant contribution to the “clinginess” the viewer has. Blogs with appropriately accompanied multi-media will incentivize a visitor to spend more time on the page, which is even more valuable if you are conducting an Internet business. Because the more time a customer spends on your blog, the higher is chance of them making a purchase.
Help From Professionals
Sometimes all we need is a little bit of outside help to jolt us in the right direction. There is nothing wrong in asking for constructive criticism or relying on someone to prod you further. Incidentally, as we live in the age of the Internet, we are quite fortunate to have at our disposal the various services that can provide the opportunity for ourselves to offload.
Services like LinksManagement can be of great convenience at times of “content crisis” or as a simple boost-up that gives you an inspirational pat on the shoulder. For a relatively small investment you can expect your business to sprite up and, consequently, guide it to further success yourself. That’s the beauty of services like that.
They take the weight off of you and give you a golden opportunity to spread your wings a wee bit freely taking into consideration other matters that can potentially arise. So, if you are stuck, there is nothing embarrassing about asking for professional help. Especially, if it concerns the SEO side of things that requires a substantial amount of time to dabble in yourself.
Social Media Content Marketing
The social media ecosystem is unimaginably big in scope. Therefore, omitting social media influence is a cardinal sin that you don’t want to commit. Why is social media marketing is so integral? It is not only the scope but also the multitude of needs that are waiting to be fulfilled and explored.
Social media is probably the biggest avenue to establish connections in. It will prove itself helpful in finding sponsors, investors, or merely curious individuals ready to acquire your product or service. It is no wonder then that many small businesses start their success stories on places like Facebook or Instagram, as it provides an average user an unprecedented outreach to promote their business.
As in all aspects of content marketing strategies, social media platforms are only vessels that need content and engagement to float. Thus, determining your initial goals, expectations, and theme should take precedence over other yet inessential things.
After establishing your route, it is advisable to choose the platform that would best suit your content. For instance, if your business revolves around clothes, shoes, or accessories, you might be willing to explore the valleys of Instagram rather than, for example, LinkedIn. Although, merging and combining the best of both worlds is also an option. As both Facebook and Instagram work great in tandem and can complement each other greatly. According to statistics, high-quality retouched photos attract three times more attention to a post or an ad.
In social media marketing, it is crucial to be consistent and ubiquitous. Monitoring and checking existing or nascent trends should be considered as a day-to-day practice since social media is a rapidly-changing environment that requires constant care.
Conclusion
There are quite a slew of factors at play but the most important one is to remember that with a novel and unique content complemented with proper graphical addendums you can expect your business to grow untamed. Your main goal should be to pursue great and original content creation since it is the very factor that has the biggest impact on your business’ success.
