Good Website Designing: It takes more than pretty graphics and clever content!

Good Website Designing: It takes more than pretty graphics and clever content!

So, you’ve decided to launch your website – finally! You’ve probably heard about the importance of great images and pictures for any website. You may also have heard that good content “sells”. So, you scramble to get the best images and photos for your imminent launch date. And you’re looking to contract your content-writing to a team of writers. Once you have those pieces of the puzzle, you’re off to the races.

Not so fast! Good website designing is more than just about great-looking graphics and cleverly worded content. Here, at Seattle Web Design, we know that it takes foresight and planning to do it right. In this post, we’ll highlight some of the points to consider before you get a website designer to start design, coding and development.

Seattle Web Design

The Big Picture – What’s your objective?

For any project to be a success, it’s important to have an objective in mind. That’s the same with website designing. Technically, it’s easy to create a series of web pages linked to a navigation bar or menu panel. However, knitting those pages together, and inter-linking them into a cohesive website is a whole different ball game. Great website design is a combination of technical skill and artistic abilities. And you can’t accomplish that without having an objective.

So, before you contact a website development company, ask yourself:

What is the main purpose of your new website?

Your website designer will likely alter their strategy depending on what it is you are seeking to accomplish with the site:

  • Educational: Do you want to inform and educate your visitors about a product, service or business opportunity?
  • Brochure: Is your website about featuring your products and services? Do you want to showcase your accomplishments? Is it about highlighting User Testimonies and Customer Success Stories?
  • Support: Is it a technical website where users come for online support or work through product or service issues?
  • eCommerce: Or, do you want to market, sell and promote your business, products and services?

At Seattle Web Design, we don’t believe is doing cookie cutters. We customize our design and development approach uniquely to accomplish your objectives.

Seattle Web Designer

Putting Content to Work

Most websites require content. So, clearly, content is a critical part of any website design. Our Seattle SEO design team is especially adept at purpose-focused content creation and presentation.  And one of the most critical aspect to creating targeted, purpose-driven content are keywords.

So, before our Seattle SEO team commences with content design and creation, we’ll work with you to determine:

 What keywords are most important for your business or cause?

When many new website owners and business startups think about keywords, their first instinct is to do a couple of website searches, and list some keywords. We’ve even seen some of our competitors do that! However, at Seattle Web Design, our approach to keyword selection is more technical and extremely personalized. Addressing the “which keywords to use” question requires a lot of research. Specifically, our Seattle SEO team looks at:

  • Search volumes: Which keywords are more popular among online searchers?
  • Customer preferences: How many of those keywords are searchers (and potentially your future customers) in your domain interested in?
  • Competitor research: What keywords are other competitors in your niche using on their websites?
  • Relevance: Are the keywords relevant to the content on a page? Do they relate to your business?

To make effective use of keywords, in website content, requires more than just identifying them through extensive research. Our Seattle Web Design team uses that research to customize keywords so they uniquely work for your website. We work with you, the business owner and subject matter expert (SME), to develop specific key words, phrases, long and short-tailed words and exact-matching word lists that garner high SEO scoring:

  • Make your audience the focus of your content
  • Write for humans and algorithms
  • Be clear about your content messaging
  • Have a definite call-to-action (CTA)
  • Optimize content – not too lengthy, and not too short
  • Add a mix of SEO and non-SEO content

Google (and other search engines) have intelligent algorithms (BOTS, Crawlers, Creepers) that cleverly sniff out keywords for intent, relevance and context. If these AI-based algos sniff any intention to stuff keywords or use them maliciously, your web pages (and entire website!), they may demote your site ranking (on search queries) or, worse yet, black list the site. In extreme cases, once blacklisting, it may take months (or years!) to regain trust with a search engine.

Our Seattle SEO experts have decades of experience navigating the minefields of proper keyword usage. And our content developers then weave those keywords seamlessly to produce web content that is natural (for human consumers) and technically sound (for high SEO ranking by search algorithms).

Adding Power to Your Website

Before you launch a new website, you’ll need some specific pieces of information and materials available to share with your website designer. Having these details available will empower your designer to make decisions that could, potentially, add power to their designs. Having prior knowledge about some of those items that your website designer may require, can make the website designing experience less stressful and more productive.

What are some items needed before contacting your website designer?

Remember: This is your website! The web design professional is helping you realize your vision. Since they are providing a service, and are enabling your websites’ success, they’ll require some support from you. Here are some items that you should have available before you initiate discussions with your web design team:

  • Domain Name: Your domain name (or URL) is probably the most powerful representation of your business online. While our SEO experts at Seattle Web Design are happy to consult with you about your domain name, the final choice of a domain is yours to make.

 

Here are some considerations required when choosing a domain name:

  • Legal Considerations: Make sure you aren’t infringing any copyrights or violating proprietary boundaries. Preferably, you should own your Domain name. This makes it easy to migrate to another hosting service (more on that later) if remaining with your existing host is no longer an option
  • Branding Considerations: Ideally, your domain name must represent your brand. Having vague domains, that ambiguously represent your corporate identity, makes it harder for online visitors (and AI-based search engine algorithms), to find or relate to your website
  • Human Considerations: Keep your domain name short, legible and memorable, so casual site visitors, existing clients, prospective customers and business partners may relate to it
  • SEO Considerations: Make your domain name relevant to the sites’ objectives and, if possible, include a high-relevance keyword/s as part of that name

 

  • Brand and Imaging: prepared to share branding and imaging requirements with your website designer. That includes artwork of your logo, emblems, trademarks, monograms, insignia, details of corporate color schemes, and other visual identity pre-requisites, such as backgrounds, watermarks, font types, tag lines, vision statements and corporate messaging. When combined with other designing factors, your website developers use these elements to produce a more powerful and customized online presence.
  • Content: If you have created your own content, both SEO-enabled and non-SEO materials, you’ll need to share those with your website designer. They’ll need this material to populate various pages within the site: Home, About, Services, Contact, Testimonials, Blogs. A good designer will use this information and knit it into your site map to produce a seamless user browsing experience.

 

  • Photos, Graphics, Pictures and Images: These components of the web design may either add power to content, or to supplement other parts of the design. Site developers will also need them to unleash the power of SEO by adding meta tags and other meta data.

 

  • Additional Guidelines: Some additional content can deliver the power of authenticity and relevance to your website. Sharing such information that websites can leverage, like Use Cases, Client success stories, list of preferred features, and example sites to mimic, can help with developing a more effective website.

Hosting Your Website

Another key consideration, when launching your website, is where and how to host it. You could choose to host the site yourself, but that would require significant in-house infrastructure and personnel cost – including 24×7 monitoring and support. The more cost-effective option is to use a 3rd-party hosting service. Here are some considerations to keep in mind:

  • Shared vs. Dedicated. Vs. Cloud. Vs. Virtual Private Hosting: Understand the type of hosting offered before you move your website to the service provider’s servers. Shared servers host other websites too, while a dedicated server may be reserved just for you – but will be costly. You may choose a cloud hosting service, or a Virtual Private Server (VPS) that simulates hosting server capabilities.
  • Scalability: Make sure your hosting service offers flexible scaling options. Some hosts may offer you exceptional initial pricing, but with limited data storage. Then, once your website takes off, and you want to add more data or additional features, it may not be a cost-effective solution. However, moving to a new hosting service may be equally painful and costly.
  • SSI (Server Side Includes): This hosting feature supports addition of real-time, interactive content in HTML pages without the need to physically update code whenever content changes. It provides a way to include dynamically updated content from “.txt” files, which can then be included in real-time into your web pages.
  • SSL (Secure Sockets Layer): With security and privacy considerations at its height, SSL-enabled hosting ensures secure, encrypted connections between a web browser (the client) and the hosting web server (the host). SSL hosting is a must, especially for eCommerce sites.
  • Email: Does your hosting service offer email service? How many addresses/mailboxes does it offer? How much storage will you get? What email administration, backup and retention tools does it offer?
  • Content Management: Some hosting service providers offer proprietary content management systems (CMS). However, the downside to this is you’ll be locked-in to this particular host. Choosing a host that supports an open CMS – like WordPress – might be a better option.

Marketing Your Website

Some business owners mistakenly follow the mantra “Build it and they will come!”. The strategy is to create a powerful, flexible and state-of-the-art website, with the assumption that you’ll (automatically) get visitors and traffic. That approach does not always hold true. To ensure your new website has broad visibility, across user audiences, stakeholders, partners and casual visitors, you must think of marketing strategies for your website – even before you develop it.

Some website marketing approaches to consider include:

  • Content Marketing (CM): One way to attract, convert and retain visitors to the website, is by offering them invaluable, consistent and relevant content. Often, website marketers offer visitors free PDF documents, Whitepapers and tools and calculators, to attract and retain them. The more of this content they consume, the greater “conversion” opportunity you’ll have to monetize your visitors.
  • Search Engine Marketing (SEM): This is a marketing option that increases website visibility using various internet marketing strategies, such as keyword marketing and pay per click (PPC) strategies. Search Engine Optimization (SEO) plays a critical role in many SEM approaches.
  • Social Media Marketing (SMM): With billions of daily users online on social media, SMM is a potent website marketing strategy. By channeling influencers, likes and follows, through blogging (creating blog posts) and “vlogging” (video blogging), Tweets, Pinterest and Instagram posts, digital marketing companies market products and services, and redirect social media audiences to websites, thereby significantly increasing web traffic.
  • Online Directories and Lists: One simple way to popularize your website is to enlist it into various online lists and directories. A note of caution: Being part of a suspicious list, or having your site registered with dubious (irrelevant) directories, may do your website more harm than good!
  • Contests and Giveaways: This is yet another popular website marketing strategy through which you highlight your website to specific audiences by running website-related contests, and promising prizes and points to participants. A photography supplies website might, for example, hold a monthly “Best Photo of The Month” contest, and promise a 10%-off coupon for your product/service.

Summing it All Up

As you might appreciate from our discussions, web designing is beyond just producing impactful content and graphics. At Seattle Web Design, we follow our proprietary methodology with every project we take on. Developed over many years, our approach takes into consideration everything required to design, build and launch great websites. To accomplish that, we’ll work with you to answer some of these questions:

  • What is your business all about?
  • What are the objectives of this website?
  • Who are your main customers?
  • Can you identify some of your major competitors?
  • Who are your target audience (it may be customers, prospects, casual visitors)?
  • What keywords or phrases represent your business and objectives you’re planning to achieve?
  • The types of features and functionality you are looking for in your website

Your responses to these questions won’t just help clarify your own vision of your new website; but it will also empower our Seattle Web Design team to create a more personalized and powerful website.  At the end of the day, the one thing to remember is that website design and development is a partnership between you, the visionary, and the technical experts on the website development team.

 

 

 

 

 

 

 

 

 

How SEO Friendly is My Site?

How SEO Friendly is My Site?

You’ve spent hundreds (if not thousands) of dollars creating a web presence. You then invested more in advertising and publicizing the site. Unfortunately, you aren’t receiving the type of traffic volume your site developer promised you would. So, what do you do? You think: How SEO friendly is my site? So, you do a Google search…and you can’t find your website! You have the answer to your question – Your site is not very SEO friendly!

SEO Friendly Web Design

With the rise of Google search, it is more important than ever to have a web design that is both user-friendly and optimized for SEO. In this article, we will take a look at some common SEO issues and how to avoid them so that your website looks great on Google, Yahoo! Search, and other search engines.

What is SEO?

SEO stands for “Search Engine Optimization”.
SEO is the process of making your website visible to potential customers who are searching for information related to your product or service online.
There are many ways to optimize a website for search engine results, but most often it involves improving the site’s title tags, meta descriptions, and other key elements of the web page.
The goal is to make your website as attractive as possible to search engine crawlers (programs that index websites), thus resulting in higher rankings in search engine results pages.

How does SEO work?

There are many factors that go into making a website rank well in search engines, and one of the most important is on-page optimization. This is where you make sure your website’s content is high quality and has keywords included in the right places to help it ranks higher in search engine results pages (SERPs).
There are a few different ways to optimize your website for SEO, but the most effective methods usually involve using keywords in the following places:
-Title tags and meta descriptions: These are the first things that users see when they visit your website, so make sure you use keywords that accurately reflect your business or topic. Include a maximum of 2-3 keywords per title tag and 1-2 for the meta description, but don’t overdo it – less is more when it comes to keyword placement.
-H1 headline: The most visible heading on a SERP, make sure to use a keyword that describes your site’s content. Try to choose a word that’s not too common, as this will give you more room to rank well. For example, if you sell wedding photography services, try using “wedding photography” or “photojournal

What are the different types of SEO services?

Search engine optimization (SEO) is the process of improving the ranking of a website on major search engines. There are different types of SEO services, each with its own benefits and drawbacks. Below are four main types of SEO services:

1. On-Page SEO: This includes improving the quality of a website’s content, making it easy to navigate, and optimizing for keywords.

2. Off-Page SEO: This involves promoting a website through links from other websites and social media platforms, as well as creating positive reviews and testimonials.

3. Link Building: This involves acquiring high-quality links to a website from reputable sources.

4. Display Advertising: This involves placing ads on third-party websites that have a high potential for converting visitors into customers.

What should I do to improve my website’s SEO?

Some basic things you can do to improve your website’s SEO include:

1. Make sure your website’s title tags are informative and keyword rich.

2. Use optimized meta descriptions throughout your website.

3. Implement a well-designed indexing scheme.

4. Choose appropriate keywords for your website’s domain name and content.

Conclusion

If you’re looking to improve your web design and SEO, then you’ve come to the right place. In this article, we’ll be discussing some of the best practices for designing a web presence that will attract search engine optimization (SEO) clients. By following these tips, you can create a website that is both visually appealing and easy to navigate, making it easier for customers to find what they’re looking for online.

Winning the SEO Battle

Some website developers may deliberately mislead their customers into thinking a “great looking” website is the key to winning the SEO battle. It’s not! While elegant site design certainly plays a part in attracting visitors, the key to SEO is not in bells and whistles and fancy popups and graphics.

If you are asking the question, how SEO friendly is my site? Then chances are that you already suspect you’re not doing too well on the SEO battlefront. So, here’s a DIY way to help you understand where you stand in that battle.

Where are you at? The first thing you should do is use Google’s “Site:” command to find out where you stand.  This command gives you a high-level idea (not an exact one!) of how many pages Google has indexed for your site.

seo companies reno

What does this process tell you about your question, how SEO friendly is my site? Well, the number at the top gives you an indication of how many pages Google found (indexed) with your domain name. Ideally, that number must be higher than a similar search for most of your competitors. If it’s too low, that indicates you’re losing the SEO battle.

expaert

If you are tech-savvy, you might prefer a slightly more sophisticated tool to provide you the answer to how SEO friendly is my site? That tool is the Google Search Console.

This resource too can help you understand where you stand with SEO.

A word of caution, though: The above is not an exhaustive SEO check.  However, it should give you a realistic answer to your question: how SEO friendly is my site? And, if you are not satisfied with what you learn, then it’s time to act quickly. The longer you delay addressing your SEO challenges, chances are that your competitors will continue pushing your website further down the SEO ladder – and into oblivion!

Boost Your SEO Friendship Power

Are you wondering “How SEO friendly is my site?”. Do you want to boost the SEO-friendship quotient of your online presence? If so, then you need to take proactive steps to accomplish that objective. So, how do you go about improving the SEO friendliness of your website? That’s what the Reno-based, Webby Award-winning team of Sandy Rowley is here to help you with.

Since 1999, Sandy and her digital marketing and SEO team, at Reno Web Designer, have helped hundreds of local businesses navigate the complex challenges that search engines throw at them every day.  So, if you want to know how SEO friendly is my site? Then the first thing to do is have Sandy’s team perform a FREE SEO Audit of your SEO ranking.  Next, they’ll discuss a personalized SEO strategy, especially designed for your business, to help get your SEO on track to take on the competition!

Seattle Web Design

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Is SEO Legal?

Is SEO Legal?

One could write an entire thesis on Search Engine Optimization (SEO), and still leave the reader perplexed about what exactly SEO does! At a very rudimentary level, SEO is about ensuring your online presences (websites, virtual storefronts, social media pages) feature prominently (ideally on page 1, and preferably in the top-5) in web searches. But the question that many businesses often grapple with is: Is SEO legal, and if not, what “other” form of SEO is there? We’ll explore that question further in this post.

Different Hats: As Clear as Back and White

We’ve highlighted, at a very macro level, a definition of what SEO is. And given what SEO aims to accomplish, there’s nothing nefarious about those aims. However, the strategies used by practitioners, to accomplish SEO’s objectives, differ. For the most part, these strategies involve transparent, above-board tactics, including:

  • Keyword optimization
  • Credible link-building
  • High-quality content
  • Easy to navigate sites
  • Keyword rich meta tags
  • Mobile-friendly site designs

These are what industry pros call White Hat SEO. So, is SEO legal if it’s done using White Hat strategies and practices? It certainly is! The challenge, however, is that many SEO service providers don’t abide by either letter nor spirit of what SEO espouses.  When using their services, clients – often unsuspectingly – expose their online presences to risky practices, such as:

  • Keyword stuffing
  • Use of unrelated/un-researched keywords
  • Page swapping
  • Invisible text
  • Doorway pages

These practices, embraced by Black Hat operators, neither comply with the letter of what SEO is about, nor do they espouse the spirit of what website promoting and online marketing stands for. So, is SEO legal if it involves Black Hat strategies and tactics? The answer is a categoric NO!

More Harm Than Good

Illegal SEO does more harm than good for websites that use it. It’s true, that many Black Hat practitioners promise instantaneous results (“go from #3000 to #1 in 5-days!”) – and some of them deliver. However, web browsers have increasingly cracked down on the Black Hat SEO.

  • You could lose your hard-earned, White Hat-based page rankings
  • Your website may end up on a list of “risky” sites, prompting searchers to think twice before they visit it; or
  • Your website may face a permanent ban from featuring in web searches

Before you engage with an SEO company, therefore, it’s important that you conduct your own diligence of your intended SEO partner. Sure, you might enjoy the short-term benefits that Black Hats promise. However, weigh those benefits against the longer-term risks to your reputation and your business.

Aiming for Legal SEO

Is SEO legal to use as a strategy to gain web traffic for your online presences? The answer is yes, it is when you work with a professional firm like Reno Web Designer.  Not only does legal SEO take adherence to the letter of the laws governing the practice; but it also encompasses embracing the spirit of White Hat SEO. The Webby Award-winning SEO team, headed by Sandy Rowley, have demonstrated their skill at practicing both aspects of legal SEO – the letter and its spirit.

 

One of Nevada’s top SEO shops since 1999, the Reno Web Designer team have propelled dozens of clients from relative online obscurity, to top-ranked virtual marketers. This achievement demonstrates that you really don’t need to resort to Black Hat SEO, and risk all that comes with it. With Reno Web Designer, you’re assured of a legal trip higher into web query search results.

 

 

How Much Does SEO Cost?

How Much Does SEO Cost?

When someone asks: how much does SEO cost, it’s very likely they’re expecting an exact figure – in dollars and cents. Most SEO service providers will tell you (within a ball park) what the cost of their services is. However, depending on whom that service provider is, you may not get what you pay for. In some instances, especially when you work with experienced SEO companies, what you pay in cost, for SEO, pales in comparison with the hidden benefits you receive.

This just goes to highlight the fact that there’s no single right answer to the question: how much does SEO cost? To one recipient of mediocre SEO services, the answer might be “It cost too much!”. Others, who are beneficiaries of more professional services, might reply “Not enough!”.

The Unsuspecting Cost…and Benefits of SEO

When it comes to SEO, it’s not always true what they say about the cost. When you ask ‘how much does SEO cost?’, some may respond: You’ll get what you pay for! However, that’s quite often not the case. Many businesses pay for what they don’t receive! And, in some cases, the cost of their SEO might be even higher – they get what they didn’t pay (or bargain) for! How’s that possible?

Well, SEO done right offers great value to a website. However, unsuspecting website operators and business owners may sometimes get what they didn’t bargain for:

  • Less than expected new web traffic
  • Lower than promised ranking on search queries
  • Longer time than desired to complete an SEO project
  • Fewer than anticipated conversions
  • Slower than projected page load and refresh times

So, how much does SEO cost? Well, SEO done wrong can cost you more than you bargained for. It can become an expense, that you may have to subsequently write-off, instead of the strategic investment you had hoped it would be.

But ‘good SEO’ may cost you a price – usually quoted up front; but delivers more than you anticipated:

  • Better brand recognition
  • More professional online presences (websites, social media pages, online storefronts)
  • Higher online domain value (peer respect, likes, admiration, followings, 5-star ratings)

So, while many clients, who work with professional SEO service providers, expect to just cut a check or pay an online bill as the cost of SEO services received, they’re presently surprised at the amount of value that cost delivers. The caveat here, however, is that you work with a seasoned, professional SEO service provider.

Finding SEO Value

If you ask one of Nevada’s top SEO experts, Webby Award-winning Sandy Rowley, how much does SEO cost, the Reno-based entrepreneur and owner of Reno Web Designer will quote you a price. However, the team bases that cost estimate on an assessment of the clients’ needs, rather than the opportunity to “up sell”. To demonstrate the SEO value they bring to a client engagement, the digital marketing experts even offer a FREE client consultation – no obligations. No charge.

Not surprisingly, because Sandy and her team have been delivering true SEO value to clients since 1999, their repeat clients no longer ask: How much does SEO cost? Instead, they’re always focused on the true value that SEO delivers to their businesses.

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How to find the Top SEO Companies in the Reno Nevada?

(How to get my website to the top of Google with SEO?)

If you do a quick search in Google for “Reno SEO Expert”, you will see a handful of PPC ads at the top of the search results. 98% of those companies are not located in the Reno Nevada area.

If you scroll down to the Google Maps area, you will likely find local SEO companies.

And…if you scroll down below the Google Maps section, you will see 2 or 3 actual Reno SEO companies.

With that being said, most of the SEO companies that rank on the first page of Google for “SEO Experts” or related terms, beneath the maps area, are in fact, NOT located in Reno.

In our list below, we break down the top digital marketing experts and their true locations for you.

This data was pulled from SEM Rush and other keyword research tools available online.

1. Reno SEO, Marketing & Web Design – Sandy Rowley, leading SEO expert located in Reno Nevada holds her spot as the top SEO in Nevada, five years and running. Her SEO company is located in downtown Reno Nevada. Renowebdesigner.com

2. SEO – A top contender in the space, hovers over some top SEO positions throughout the month. acuteseo.com

3. Reno SEO – An off shoot company of a local digital marketing expert, (not to be named) is looking to outrank these top positions. Possible black hat practices being deployed.

3.  – The companies listed on this directory are paying to be listed as a top SEO. So technically, that does not count as being a good SEO, but we listed this paid directory site simply because they are ranking on the first page of Google for the term. This shows that the Clutch companies SEO team is actually pretty decent at SEO and not neccessarly that the companies listed in this directory are good at SEO. https://clutch.co/seo-firms/reno
clutch.co

4. – This company is based out of another state, but did a good job at ranking for this competitive term. Not Local company.

5. Up City – Yet, another paid directory, looking to use thier SEO savvy to help rank their paying customers within their directory. Again, the SEO companies listed on this paid site, are not neccessarily a good choice for SEO as they either paid to be listed, or simply added their website to the free section of this site.
upcity.com

6. Reno SEO-
renotahoeseo.com These guys have been battling for the top spot for quite a while now. Not sure if they are actually still living in the Reno Nv area, but they have some skills. This is not 100% guarantee that any of the companies listed on this page are a good fit for your needs, simply a list of companies that are working for the top spot in Reno.

7. – This company is possibly located in another country, per our research. They are at the bottom of page one for SEO related terms. These spots are highly volatile and usually fall off page 1 within a few weeks.

8. –  Another company, not actually located in the Reno area, but is working to position their website as a local business.

9. Bright Local SEO –
Another paid directory for SEO’s. SEO is about ranking a website for relevant keywords that are searched in Google and other search engines. Paying to list your site as the top SEO company in Reno, does not count as SEO. That is simply buying ad space. Bright Local is a top SEO services company located outside of the Reno area. Again, thier SEO team is great at SEO. The companies that paid to be listed on thier directory, maybe not so much.

10. –  Props to this guy. He is at the bottom of page 1 in Google, but his last post on his Facebook page was back over 3 years ago. These types of SEO tactics work temporarily then drop off again to the page 2 or 3 of Google. Not sure if this SEO expert is still located in our area.

How to find a trustworthy SEO company in Reno?

A simple strategy you can use to find a good SEO expert in your area is to do the following:

1. Do a simple keyword search in Google for “Reno SEO”
2. Look at the SERPS or search results that are the top 5 positions in Google.
3. Look at the top 3 results in the local Reno map section.
4. Sort by best reviews.
5. Scroll to see what companies have the best reviews and rank high in Google for the SEO term.

After you have found a list of local Reno SEO companies with good reviews, do the following:

1. Fill out their websites contact form requesting more information. How long does it take for the SEO company to respond?
2. Call the SEO expert and see if they answer the phone or does it go straight to voicemail. (Some of the SEO companies in this list are moonlighting as an SEO and have day jobs.)
3. If the SEO person answers the phone, are they friendly? Are they helpful? How knowledgable are they on the subject?

SEO Tip

Never hire an SEO company or expert based on whether they are “affordable” or not. You get what you pay for. If your company is looking to rank for keywords that will generate your business thousands of dollars a month, why would anyone not just do your business on thier own and make more than the measley $500 a month it would take to rank for those keywords?

How much does SEO cost?

A solid SEO campaign for local Reno keywords is $800 – $8500 per month is the average. This is a reasonable investment for the return a business will have with a reputable SEO service.

SEO is a digital marketing service that takes consistancy and time. It is not a one and done service. Don’t let any companies convince you otherwise.

I am available Monday – Saturday, 8am to 8pm PST. Feel free to email or call with questions. Sandy Rowley and her team of SEO experts are on standby, availalbe to be your go to source for all things digital marketing.

Deal Name : Reno SEO Business Discount
Deal Description: Reno SEO business recieve $150 discount on SEO services. Must be located in Reno Nevada or surrounding cities in Northern Nevada.
Coupon Code: RenoSEO
Expiration Date : 12/1/2023

Why Choose Sandy Rowley and her rock star SEO Team in Reno?

WE HAVE RANKED MORE LOCAL BUSINESSES THAN ANY OTHER SEO IN RENO!

Partner with Nevada’s top SEO expert, Sandy Rowley and her team of battle born SEO experts.

100% SEO Rankings Price Guarantee

Our word is our promise. If we fail to rank your companies website within the first 6 months, we will continue your SEO for free until we do!

KEEP AN EYE ON YOUR COMPETITORS

We build into every SEO campaign, competitor analysis and monitoring on behalf of our clients. Your reputation, rankings and business goals are at the forefront of every marketing campaign we create and implement.

seo-reno

Guaranteed SEO Rankings

Local and Nation SEO Services

Located in Reno Nevada

#1 Choice For SEO Marketing in Reno

Why risk your companies success working with any other SEO company in Reno? Sandy and her team of marketers have a PROVEN track record of ranking hundreds of Reno area businesses at the top of Google searches. Our reviews speak for themselves. We are here to help your company grow.

“Working with Sandy and her team has been an absolute pleasure. She is down to earth, friendly and always there when I need her.”
Mark S.

Ask about our 100% SEO price guarantee.

Website Updates are included in every SEO package

Keep your companies website professionaly updated

Website updates are an important part of a good SEO campaing. Most website udpates are free with our SEO packages. Update simple text and images at no charge. Plugin updates and security patches are included as well. We are able to provide a complete digital marketing service for all Reno area businesses.

website-updates-reno

SEO DEALS FOR RENO AREA BUSINESSES

Estimated monthly investment. Each client will have a unique set of challenges and goals. Call for a firm SEO quote. Most SEO packages start at $1500 – $5000 per month.

SEO Best Reviews

Need some time to come up with a SEO budget?
Ask about our SEO Jump Start Program.
A one time SEO boost for new businesses. $1500 investment.

*National SEO Campaigns available. Call to learn more.

Invest in your companies future…

Secure SEO rankings now!

Success Stories

We have the best reviews in the state. Over 1285 five star reviews on Google, Facebook, Clutch, 3 Best Rated, Alignable, Yelp and other review sites.

marketing reno

Reno SEO, Marketing & Web Design is an invaluable tool for promoting local events in and around Reno. We saw fast results and were able to reach portions of the population that wouldn’t have been available to us otherwise. Sandy is a passionate, knowledgeable professional with so many wonderful tools at her disposal. I’m so grateful to her for her time and attention.
Danny Sierra

Event Promotion , Patagonia Outlet

marketing reno
Every day here at TAP agency Consulting and PR, I need teammates that enjoy what they do, and who are experts at communication and driving projects forward. Sandy Rowley is a wonderfully intelligent person, who works diligently to provide her colleagues and clients with unparalleled insight and professionalism. I look forward to working with Sandy on each project. It is my pleasure to continue to refer Sandy and Reno SEO, Marketing & Web Design to my agency’s valued clients. Learn more how TAP Agency Helps Leading Grass Roots Celebrities Sky Rocket their reach.
Alisha The Explorer

PR Goddess, TAP Agency Consulting & PR

marketing reno
Key value-add skills in a web designer:

1) listens to understand what you are trying to communicate and then provides expertise to compose and enhance your collection of visual content in an attractive, compelling and easy-to navigate way.

2) follow through, follow-up, taking time to train you on how to update and edit.

3) coaching on how to best position and accelerate your web site objectives.
Jacquie Chandler

CEO, SustainTahoe.org

marketing reno
Happy to say Sandy knows her stuff. Her market knowledge, strategic insight and her ability to apply these broadly across sectors 21st century style was surprising and pleasing. She is my primary marketing resource.
Carole Bucher

Feldenkrais Method, Extra Space

marketing reno
Since working with RWD my web sales increased 500 percent.
Larry Green

Founder & CEO, EEZ Keeper

marketing reno
CharitySmith has seen an immediate increase in new due to our site redesign. Sandy found a great balance of professionalism while maintaining a warm aesthetic!
Brenda Zimmerman

Executive Director, CharitySmith.org

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!

EVOLVE AGENCY RENO

EVOLVE
OR DIE

DIGITAL PR, SEO, WEB, SOCIAL…the future is here. are you in?

VIEW PORTFOLIO

BUILT ON 23 YEARS OF BLOOD, SWEAT AND TEARS.

reputation = trust… we have SECURED this currency in Northern Nevada for 3 years and running. Sandy Rowley, our fearless leader, has brought all of her 23 years experience exploding brands for record companies, celebrities and upper crust of digital society…sharing with the next generation of explosive growth in digital.

best-ad-agencies-in-reno

Making an Impact Across the Globe

SEO & PR…yeah yeah yeah…

We have awards. but really, who cares? We want to prove our WORTH as your DIGITAL AGENCY. Give us a month, we will give you the WORLD.

DIGITAL Marketing
Leader 23 Years In a Row

Rowley has spent the better part of her adult life, creating digital marketing campaigns, web designs, logos, SEO, social marketing and PR for her clients. She LIVES for digital marketing and it shows.

Digital art services provided by some of the industries leading graphic designers. See a sample of some of our leading designers Libby Bryant, Zeka, Steph Mathena, Sandy Rowley….and other talented artists…who inspire us to EVOLVE.

Personal Service and A Smooth Process

Each client is considered part of the EVOLVE AGENCY family. Your wins are our wins… we are here to see you grow.

logo design reno

DIGITAL POWER HOUSE

We work hard to break through the noise for our clients every day. YOUR success matters to our bottom line.

  • Voted TOP SEO agency in Nevada 23 years in a row.
  • Webby Award Winning Web and Graphic Designers.
  • Open 12 hours a day, 6 days a week for our clients.
  • We demand authenticity and results with every campaign.
EVOLVE-OR-DIE-AGENCY-IN-RENO

%

100% THAT MARKETING AGENCY

Plumbing SEO Expert

Plumbing SEO Expert

Best plumbing expert in Reno, Sandy Rowley.

 

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Who is the best SEO Expert in Reno? Sandy Rowley is…

Who is the best SEO Expert in Reno? Sandy Rowley is…

Who is the best SEO expert in Reno?

Sandy Rowley, is easily the best SEO expert in Reno. She consistently outranks thousands of local, national and global SEO companies for SEO terms in Google and other major search engines.

Her SEO services include reputation management, Google My Business, Google search, Yahoo Search, Bing Search and Social media search services.

Voted best SEO in Reno, 5 years running, Rowley continues to provide quality SEO services to her select clients throughout the country.

Go to Google Maps and search for just the keyword, SEO. Reno SEO, Marketing & Web Design consistently ranks #1 in Google for this very competitive keyword.

 

 

SEO Company in Reno

Why do business owners trust her SEO services?

  1. Trustworthy and punctual communication.
  2. Affordable SEO services.
  3. SEO Rankings verified.
  4. She includes updates to plugins and website with every SEO package.
  5. Increased traffic.
  6. Increased leads.
  7. Increased sales.
  8. Impressive PR, SEO and Reputation Management are included.

Shopify Experts Best Reviews

best seo companies in reno

best seo in reno

SEO

Who is the best SEO company?

There are thousands, if not millions, of companies providing Search Engine Optimization (SEO) services to their clients across the USA and globally. With so many players in the business, it may be challenging to ask: Who is the best SEO company, and then point to a single entity or company in answering that question. Before addressing that question categorically, it might be prudent to frame it in its proper context.

What does the best SEO company look like?

When considering an SEO partner to assist your business, the best thing to do is to focus on the value proposition they offer to your business. So, instead of asking: Who is the best SEO company, the more appropriate question might be: What can an SEO company do for me? Ideally, here’s what the best SEO company looks like:

  • Plenty of Experience: While newcomers to the world of SEO may deliver some great services, it’s only experience – preferably more than five to ten-years of it! – that can add true SEO value to your business
  • Diversity of Skill Sets: SEO isn’t an individual competition. It’s a team sport. And that means it takes a combination of skill sets – web designing, content creation, website audits, user experience assessments, digital marketing…and much more! – to bring SEO-enabled value to a business. Companies that don’t excel in all those areas, and more, will likely not do much for their client’s SEO profiles
  • Professionalism: Many SEO “experts” believe they know what ails a businesses’ SEO profile. And the first order of business they execute is a “fix”. True SEO professionals don’t assume anything. They take the time to first understand, from a client’s perspective, what the challenges are, and then propose options to those problems. At the heart of professionalism is the willingness to accept that, while the SEO expert is good at what she/he does, it’s the client that knows her/his business best!
  • Proven Track record: Words, web profiles, sales pitches – they are all nice and good. But what has your prospective SEO partner accomplished for her/his clients? When you branch out on a quest to find out who is the best SEO company, it’s prudent to also understand what they have done – in terms of results accomplished – for their clients.

Finally, when searching for the best, it’s vital to remember the context in which SEO works. Because SEO also has a local and regional level, one can address that question more appropriately when phrased in a local context.

SEO in a Different Perspective

Most small to medium enterprises think global and act local. The idea behind that philosophy is to use the power of SEO to become a local center of focus and then, using that reputation, to spark global attention. So, in some ways, SEO starts as a homegrown phenomenon.

So, if you ask: Who is the best SEO company in Nevada, the answer would be to identify Nevada’s top SEO expert, Sandy Rowley! The Reno-based Webby Award-winning team has been delivering exceptional SEO services to its clients in Nevada, and even further, since 1999. And the 5-star reviews garnered by sandy and her team serve as a testimony to the success that Sandy’s team has delivered to clients – not just in Reno and the broader area, but also across Nevada and nationwide.

 

What is SEO?

What is SEO?

What is SEO? Audio tutorial short on YouTube.

 

 

What is SEO and how does it work?

SEO is an acronym for Search Engine Optimization, which is a process that uses certain tools and approaches to optimize the design, structure, content and popularity of a website. The objective of SEO is to attract higher amounts of high-quality traffic to the website.

The most successful websites are those that rank high when people search for products or services in the websites’ niche. SEO works by enhancing the popularity and visibility of a website, both to human visitors and search engine algorithms, so that the website features higher up than its competitors, in searches, on Search Engine Results Pages (SERPS).

In a highly competitive niche, a web search can sometimes deliver thousands of results, spread over scores of SERP.  SEO works by prioritizing well optimized web pages, and displaying them earlier on – within the top-3 or top-10 results of page 1.  Less optimized pages have less visibility, because they might appear on page 5 or 15, where typical consumers might never venture.

In the above SERP for the query “snow blowers for sale in New York”, SEO works by ranking the best optimized website at the top of the list of results, followed by sites with comparatively less optimized sites. Sites with poor or no SEO follow at the rear.

what is seo?

How do you do SEO?

Because search engine’s like Google constantly evolve their SEO algorithm methodologies, SEO is a relative activity. It depends on what you are optimizing the site for. For example, if a search engine’s algorithm looks for English content with perfect grammar and no spelling mistakes, to rank such sites high up in their SERPs, then one task in “doing SEO” must include fixing the grammar, spelling, punctuations and tenses of all content hosted on the website.

SEO is not about one single thing. In fact, “doing SEO” involves several factors, including:

  1. The quality of content on each page of the site. Higher quality means better SEO ranking
  2. On-Page SEO: This includes actions such as using appropriate and highly popular, keywords within page content; inviting other popular websites to link to your site, and making use of keywords in your title tags, meta descriptions and H1
  3. Effective Keywords: The use of highly relevant keywords
  4. Mobile-Friendliness: Use of responsive page design so the page loads on small-footprint and mobile devices
  5. Useful Backlinks: Linking to credible and high-authority websites
  6. BOT-friendly: Using site design techniques that make it easy for search algorithms to crawl through, index and rank the site
  7. Speed: Building pages that load faster, and having content that refreshes with minimal delay
  8. User Engagement: Having websites that are easy to navigate and user-friendly

Other SEO tactics include promoting the site via guest posts and through social media posts. The use of URLs too, make an impact on SEO. For instance, using URLs with specific (and popular) keywords, having related descriptive URLs, and using secure URL protocols (“https” instead of “http”) also help when doing SEO properly.

What do you mean by SEO?

The acronym “SEO” stands for Search Engine Optimization, and it refers to a process of optimizing a website to attract un-paid (or organic) traffic from web queries. When people want something off the web – for instance some information about an event, or a product or service they wish to purchase – they’ll typically search for it on the web. This process starts by keying-in a search term or a search word. For example, this might be:

  • “COVID-19”; or
  • “COVID-19 travel restrictions in New York”

what-do-you-mean-by-seo

This is a web search query. The web browsers’ search engine (such as Google, Yahoo or Microsoft Edge) takes that query, and uses an algorithm to look for web pages that are a best fit to answer that query, and displays the most appropriate ones in the browsers’ search engine result pages (SERPs). So, the question is: If there are 500-million web pages that can answer the query, are all listed on SERPs?

The answer is: Maybe! However, the algorithm will only look for the most appropriate web sites to display in its SERPs. SEO is a set of strategies and tactics that website owners and online marketers use to ensure their site is one of those displayed higher-up on the SERP.

In the sample screenshot above, there may be several hundred million webpages that address the question “COCID-19 travel restrictions in New York”. However, Google only brings back 348-million results from pages optimized for Google’s search engine. If your browser is configured to display 50-results at a time, you may (hypothetically) have nearly 7-million pages of results to sift through. However, SEO ensures that the most optimized results appear in the top 5 or 10 on page 1.

What is an SEO example?

Browsers display web query results in two segments: Paid and unpaid (or organic). Search Engine Optimization (SEO) is a technique that helps website owners and online marketers display their websites higher up on organic website searches than their competitors. Because most consumers only act on web search results from the first few pages of a query, having the best optimized websites appear ahead of lesser-optimized websites makes it more likely for better optimized sites to get more organic (or unpaid) traffic.

A good example of the use of SEO is illustrated in the screen shot below.

what-is-an-seo-example

The searcher queries Google for “snow blowers for sale in New York”. Google determined that there are 9.28 million webpages that meet the criteria for the query. Of these, the top three results are paid advertisers. These rank high regardless of whether they meet specific SEO criteria – money talks! For most other websites – 9.279 million of them in the above example – SEO matters.

Why? Because only the most well-optimized websites feature high in the search engine results page (SERPs) for the above sample query. In the example above, the website listed as #4 will likely receive more traffic than those appearing below it. Additionally, because of how consumers interact with the SERP listings – they only typically view the first 4 or 5 pages before clicking on a link to buy – a webpage listed high-up on page 1 (as opposed to featured on page 2 or 200!) will receive more organic traffic than those featured as number 20 on page 1 or (ranked 1 on page 2). And that’s just yet another example of SEO done well!

What are SEO tools?

Like any project – for instance a home improvement task – having a good set of tools makes all the difference to how well website owners do SEO. The tools not only help with implementing a good SEO strategy, but, once in place, some tools help monitor the effectiveness and efficiency of the strategy.

Here are three great SEO tools to consider:

  • Google PageSpeed Insights: This is Google’s tool that analyzes the speed of a webpage and then offers recommendations on page speed and how to better improve it.

what-are-seo-tools

  • Google Analytics: This is another one of Google’s tools that helps website owners make useful decisions regarding their SEO strategy. It uses machine learning capabilities to extract data about your webpage, your site, visitors to your site and your competitors. The data is then presented in helpful analytical reports and graphs to aid in prioritizing SEO responses.
  • Bing Webmaster Tools: This is a Microsoft tool that allows website owners to perform SEO analysis on their websites. The tool helps you optimize your web pages so you rank better on the Microsoft Bing search engine.

 

what-are-best-seo-tools

  • Ahrefs Backlink Checker: Backlinks are one element, albeit a very important one, of SEO that all search engines consider when ranking a webpage on their SERPs. This tool analyzes a website and provides invaluable feedback on backlinks, and offers statistics on the Referencing pages’ Domain Rating (DR), URL Rating (UR), the number of links to your site from that page and the monthly organic traffic of that referring page. This data is invaluable to building your own SEO strategy.

 

how-many-types-of-seo-are-there

How many types of SEO are there?

There are various ways that website owners and webmasters may opt to do SEO. Some of the more popular types of SEO include:

  • On-Page SEO: This type of SEO deals with features that optimize the page, it’s structure and its content to make it SEO-friendly
  • Off-Page SEO: This type of SEO focuses on promoting the page/website on external sources (other websites, social media, directory listings)
  • Technical SEO: This type of SEO focuses on optimizing the technical parameters of a website that impact a search engine’s ability to optimize and rank the page/site
  • Content SEO: As a sub-set of an on-Page optimization strategy, this SEO tactic concentrates on optimizing site and page using high-quality content
  • Local SEO: Local SEO is best used to promote a business within a local community or physical distance
  • Mobile SEO: This SEO focuses on optimizing websites for mobile devices
  • eCommerce SEO: Online marketers take advantage of eCommerce SEO to popularize their websites on search engines

Not all types of SEO are, however, applicable to every website. For instance, if your website only provides information to your visitors, and does not market or sell any product or service, then there’s no value in doing eCommerce SEO.