Looking for a public speaker for your next event? Give Sandy Rowley a quick call at 775-870-0488.
Expert speaking topics she covers are:
How to Make it in small business
SEO, PPC & Social Media Marketing Oh My!
How to create your own website
How to grow your business with internet marketing
Overcoming hardships and finding my way to a successful life
and all small business motivational topics.
“Sandy is real hoot! I learned so much in one hour and didn’t even realize it. She is hilarious and genuine. Can’t wait for the next talk.” Margareete R.
“God am I thankful for Sandy’s talk today. I needed some fun and actually learned a thing or two.” Sally E.
“She made SEO fun and easy, WOW!” Tom K.
Sandy is a leading internet marketing expert with two Honorary Webby Awards under her belt as well as a long list of clients that include celebrities, Fortune 500 companies, small businesses and non profits. She is funny, warm and very entertaining.
Rowley also gives talks on pollinator protection and the saving the environment topics. Her determination and passion for environmental justice has helped her city to make huge strides in reducing chemical loads in her community.
Connect with Sandy Rowley on Social Media. Join over 80K followers.
Looking for Women Public Speakers who are experts on small business SEO, PPC, Social Media? How about public speakers with great stories to share? Call Sandy Rowley at 775-870-0488.
Looking to create your own website design? Are you needing a local website design company?
Hello, my name is Sandy Rowley. I am a leading website design and SEO expert located in Northern Nevada. I work with small to large businesses who need to generate sales online.
I understand that not all small businesses in the Reno area can afford a custom website design. Although it is highly recommended, it is not necessary. Needing affordable website hosting in Reno?
You can create a stylish website for pennies on the dollar if needed. The main point for any small business looking to reach new customers online is to get started already! Create your own website, and start building trust in the Google search engines now.
Once you have your new website design up and running, you can then focus on how to generate sales and new customers. I offer free internet marketing workshops each month in Reno Nv. Your welcome to come sit in on our marketing workshops and pick up some really useful bits of marketing tips and tricks to help kick start your business.
If you are planning on doing ongoing SEO for your business, choose the Business Plan that includes an SSL certificate. You will need this in order to compete with your competitors online.
You can find hundreds of hosting companies online. All have good and bad reviews. In my 18 years experience in creating custom website designs, Host Gator has been found to be the most affordable with friendly tech support. They are not perfect, but are heads and tales above the other hosting giants online.
SEO, or search engine optimization is a marketing strategy that helps pages from your website rank high in Google, Yahoo and Bing search engines.
Thousands of people in Reno and even outside of the state of Nevada, search for Reno related keywords every day! Anything from website designers, logo designers to coffee shops and real estate listings. Reno is a hotbed of search engine traffic for sure!
Business owners who ignore this marketing tactic will find it too late or costly to outrank their local competitors once they do hop on the SEO bandwagon.
Free customers as long as you rank high in search
Seen as the authority in your industry
Grab the lion share of new customers searching for your industry
SEO is only part of the solution. PPC pay per click marketing can boost your rankings within a few hours, but can be costly especially if you are new to internet marketing and the PPC world. Website optimization is far more than adding a few meta title tags and keywords. Your sites optimization should include on site factors like website load speed and if it is mobile ready.
Tens of thousand of people are moving to the Reno area from California. They used Google and other search engines to find new work or homes in Reno. Most of them searched in Google for keywords that your business could have been ranked #1 for.
Search engine optimization can really increase the amount of foot traffic your business sees in an average day. SEO is critical for a business who needs to increase their revenue this year.
You can use search engine optimization tools as well to keep an eye on your SEO pros. You should check your website each week. Tools like Google Search Console are an invaluable SEO tool that has saved me countless hours of work and research while assessing if a website can rank for a keyword this month or would need months of dedicated SEO work.
Want to learn more about me and how I operate? Join me at one of my free Internet Marketing Workshops at Swill Coffee & Wine in Reno Nv. Once a month, I teach a marketing workshop to no more than 50 Reno business owners. You are free to join us.
How do you know if search engine optimization will help your business? What if you are in an industry in Reno that is difficult or too expensive to hire and SEO expert to maintain my websites SEO traffic?
I work with a lot of clients in very competitive industries where their average PPC can be as high as $100 a click. In those industries, you can expect to pay $10k or more a month in SEO fees. Sure, you could probably find a SEO company that would do it for less, but you would not know that that their services were not working until a few month into your contract, you have yet to gain a new customer from your website. I see this happen often. Most of the calls I get each day from new prospective SEO clients are from successful businesses that saw a drop in sales online. They hire me to do a technical SEO audit, where often I discover shady SEO practices and web marketing companies paying for fake traffic to be sent to the persons website. So, when they signed up for this super good deal from a local or national SEO company, they saw an immediately spike in traffic in their Google Analytics account.
Most clients think that the Reno SEO company or expert, was doing a fantastic job until a few months in, they are wondering why no one is converting to a sale. When they started digging around inside their websites analytics account, their heart dropped. “Why do I have so many views from India and Africa?”
This is one of the reasons why we do not ask for a 12 month contract with our SEO clients. We do get nervous about this setup because what if the client changes their minds and we did all of this up front work in the beginning without being properly paid for our services, but this is something we are willing to risk to prove our point here. You can hire any SEO idiot for $300 a month, but you will reap what you sow. SEO is hard. SEO takes time, effort, energy and constant change. Google updates the rules twice a day.
I have been working as an SEO and Web Design expert since 1999. I have worked with small business owners, to mommy bloggers all the way to corporate portals, government community websites, university websites as well as famous celebrities. I have won two honorary Webby Awards for my web design work. None of that matters, if I do not get your website ranking for money making keywords that help you reach your goals.
A good SEO expert will not just randomly choose the easiest keyword to rank your company website for, they will dig deeper and test what keywords could drive the highest ROI for your investment. This is an on going process. I work closely with my clients to ensure that I am working on relevant keywords for their business goals.
Website optimization is an exciting field to be in. I get to be on the cutting edge of internet marketing strategies that change lives for the better. My job is to stay on top of what is working in the SEO world and what is old news.
Some of the top Search Engine Optimization opportunities for your Reno area business are:
Video SEO
Social Media SEO
Image search SEO
Scholar SEO
Q & A SEO
and more opportunities to get in front of potential customers online.
You can also search on Youtube for how to do SEO and learn hundreds of different web optimization techniques and strategies. Whether they are up to date and current with what Google deems as white hat SEO practices is to be determined.
Most Youtube SEO channels have outdated and useless information. Some however have polished video programs that are intriguing and interesting to watch. And yes, you will learn some valuable and useful web marketing tips and tricks. The kicker is that if you would like to take it a step further and actually use the information to say, make money in the real world, you will have to hire the SEO celebrity for $10’s of thousands of dollars a month just to start.
For me? For Freeee?
If you think about it, why would a top SEO expert give away all of his or hers SEO super powers for free? Sorry, there has never been or will ever be a free lunch. 🙂
Want to speak with a local SEO expert in Reno? Just give me a call already. Lets hop on the phone, review where your at, what your competitors are doing and then at least get a factual SEO quote. You can then do your own calculations as to what it is going to take to break even, what it will take to turn a profit. Then make your decisions based off of facts that will either save the business or save you a few hundred bucks.
Sandy Rowley
Reno SEO Expert
775-870-0488
Located in Reno Nv USA.
What is Search Engine Optimization? Wikipedia states…
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
*Cut to the chase and speak with a local Reno website designer with a 5 STAR verified Google ranking as well as a 5 STAR ranking on Facebook, Linkedin and on Youtube. 775-870-0488
Are you looking to have someone build a website design that helps sell your products and services online?
Hello there, real quick, I wanted to share with you who I am, so you know that you can TRUST that the information I am sharing here for free is actually useful and still relevant.
Why is this important? Glad you asked. 😉
I have been creating custom website designs for over 18 years. I have seen every fly by night web design company or solo web design entrepreneur you could imagine. Some are new budding web designers, looking to learn their craft off of your hard earned money, others are looking to make a quick buck, sell you the moon and leave town without saying good bye.
How are you to know what web design expert is qualified to help grow your business with so many choices online?
Great question. You can start by asking people that you know and trust. Compile a list from trusted friends and family. Next, hop on Google and search for ‘Best Website Design in Reno’ or ‘Top Reno Web Designers’ and see what local Reno web designers come up in the Google search.
Now, look through each listing and look for verified Google reviews. Who has the most 5 star votes? What web design company is most active on social media sites like Facebook, Linkedin and Pinterest?
Take note, if a website design or social media marketing company in Reno has a Facebook page or a blog that has not been updated in a few months, this is your warning sign. Worse, if they own social media sites do not have real followers or engagement, walk away man…just walk away.
You need a SUCCESSFUL website designer who knows how to do SEO and Social Media marketing that gets positive results, not some new millennial who has a few followers and not a flipping clue what he or she is doing, but would be more than happy to take your money.
DO YOUR RESEARCH, save your self some headaches and cold hard cash.
You know, as a successful Reno Business owner, that success comes from real hard work, not wishful ego mainiac dreams. If it is too good to be true, omg it is.
Want to test the waters with my SEO and Web Design skills? Join me for one of my free Reno Internet Marketing Workshops held at Swill Coffee & Wine.
View some of my local and national website design clients in my portfolio
Join local SEO Expert, Sandy Rowley and 50 other Reno area business owners for this up coming event in Reno.
Grab a hot cup of coffee, tea or chai and something yummy to snack on while we learn the latest and easiest marketing strategies and tips from Reno’s top SEO expert.
Network and share with others your goals, dreams and plans for 2018. Get valuable feedback on your business or new ideas.
This first internet marketing workshop will focus on building your companies online reputation and SEO score using various review sites. Sandy will share what is working now in the SEO world and what to watch out for when marketing your small business.
SEO search engine optimization strategies
PPC pay per click tips for Google and FaceBook
Email marketing that works
Free and affordable websites that help small business owners
and review of the latest marketing strategies that are working for businesses and non profits in the Northern Nevada area and beyond.
Sandy Rowley is 18+ year marketing veteran who is Battle Born and ready to answer your toughest marketing questions at this live event.
SEO stands for search engine optimization. SEO helps a website rank in Google and other search engines for keywords that people are using every day to find products and services they need. Having your website SEO optimized improves the chances of this website ranking for those keywords in a search engine.
Small business owners cannot ignore the opportunities that a SEO optimized website will bring to your company. Who loves free internet marketing? Seriously, if you were to start a PPC or pay per click campaign to advertise your business on Google, you can expect to pay $2.00, $10… and more per click to position your website at the top of the search results. With a solid SEO marketing plan with simple actionable steps, your small business can rank at the top of Google search results in the free clicks section!
Can I learn to do SEO on my own?
Yes, I work with small businesses every day. That is what I do! I have found that doing one on one SEO workshops on a regular basis can really help your local business achieve your SEO goals within a few months or less. Some small businesses see results within a week after implementing my simple SEO strategies.
What are the average costs with SEO?
It depends on a few things. One of which being, how competitive are the keywords your small business is looking to rank for? Some keywords area easier than others. Most small business SEO plans can expect to pay $900 and up per month to rank for a handful of top keywords in their niche. Other businesses like medical, dental, legal and restaurants can expect to pay thousands a month to compete. I can do a quick search and give you a good idea of what you can expect to pay a local SEO expert if they were to do the work for you versus you learning what is needed for your unique website, existing ranking positions and competitive market at the time.
What is SEO Conclusion
As more and more small business owners understand the benefit of SEO services, I expect the competition to increase online across the board for all niches. In the 18+ years’ experience I have in web design, SEO, internet marketing and email marketing I know one thing to be true for SEO ranking, the early bird does get the worm and the persistent small business owner who builds up their authority online over time, will always outrank their competitors.
Looking to buy search engine marketing services? You might want to learn some of the options available and what each really means.
I regularly keep an eye on my local and national SEO or Internet Marketing competitors. I want to see what services they sell or changes to their offerings.
Lately, I am noticing a number of larger marketing sites popping up claiming that for a small monthly fee, they will seemingly rank your website at the top of Google and Yahoo search.
This intrigued me, because I know that no one marketing plan will fit every business, even if those businesses are in the same industry or niche.
Have these big guys figured out some ground breaking SEO strategy that magically works for everyone?
Businesses who are looking to rank their websites locally at the top of the Google search results need to focus on 3 things when researching affordable and reputable marketing packages or services.
Does the marketing company guarantee results? Results that matter like your website being positioned at the top of Google search for a keyword that actually has a fare amount of search volume each month? A lot of larger SEO companies will promise to get your website into all the major search engines, what the fail to mention is that you will only rank for your company name and nothing more.
Is the company actually selling you Search Engine Optimization and on going SEO services or are they buying a few PPC pay per click ads each month and charging you a great deal of money to do so? SEO is all about ranking your website naturally in the “free clicks” section of Google. PPC is very helpful, but can be a huge waste of money if not done with a specific goal in mind.
Ask to see reviews from a real small business that you can call and chat with. There are lots of SEO company websites that look like they are located in the US, but are actually a front for businesses in other countries. You always want to work with someone local if you can find a qualified SEO expert. You want someone that has credibility and is around when you need them. Working with a company in another country is just asking for trouble.
Each website has its own score card with Google. There are over 200 ranking factors that Google assesses to determine if your website will outrank the competitor down the road.
Some of the SEO terms to know about are:
Time on site – how long do your website visitors stay on your website with each visit? The longer the better for your SEO.
Bounce rate – How many people that click onto your website from a Google search immediately hit the big bad BACK button the second they land on your website? The lower this number, the better.
CTR or Click Thru Rate – The higher this percentage, the better. Your CTR is calculated by how many impressions or times your website address came up in a Google search, then was clicked on.
Google has reported that they update their search engine algorithm at least 600 times a year. I think they do it to play with our heads, but that is another story. Us SEO experts have to stay up to date with these changes in order to protect our client’s rankings as well as our own.
With so many changes, I find it very hard to believe that any one SEO company can offer a one size fits all marketing package that will work for everyone.
My guess is that they blindly offer these marketing packages to hundreds of thousands of unsuspecting businesses around the world, hoping to get lucky with those businesses who have no clue that they are paying for a SEO service that is not even working for them.
Curious if your SEO is really earning you new clients? Let me do a quick audit on your true SEO rankings for free. Call or text me any time of the day @ 775-870-0488. If I can help right away I will. If not, I will get in touch within 24 hours or less. You can count on it.
(don’t worry, this is not a high-pressured sales event where I convince you to hawk your family jewels to get rich over night. 😉
Bring your laptop, mobile phone or a pen and notebook, because you are going to have lots to talk about in this one-hour Internet Marketing Workshop series held by local SEO Expert, Sandy Rowley of RenoWebDesigner.com.
“She makes the information easy to learn and fun.” Cynthia R.
“Best hour spent growing my business.” Tom H.
“If I had only known about Sandy sooner…lucky to know her now!” Max L
We business owners work hard enough as it is, now we have the task to learn SEO, PPC, Social Marketing, Email Marketing and Reputation Management, each of which could be another full-time job.
I take my 23 + years’ experience in ranking small and large company websites in the major search engines and break it down to bite size and useful information that my small business owners can take to work, implement and grow their business.
Why do I give free marketing workshops? I love this stuff, yes that’s the truth, but, in the future, when your business is really starting to take off, you will need someone to help maintain growth, I hope to be that marketing guru that you can depend on. If not, no worries, the free marketing workshops I hold are great publicity for my local SEO and web design services.
Let’s get together and help each other with marketing strategies, tools, resources and one on one review of what is currently working online and what is a waste of time.
Our next marketing session will focus on THE MOST IMPORTANT INTERNET MARKETING STRATEGY getting Customer reviews!
Make sure to bring either your laptop or mobile phone so you can learn the top strategies to get more 5 star reviews and out rank your competitors online.
This internet marketing workshop is for business owners and locals in the Reno Nevada area who are curious how to increase their website traffic, build their own website, use social media to gain new clients or simply want to stay up to date on the best and proven marketing strategies for their organization.
BE WARNED THOUGH, if you run a local SEO, web design or PPC marketing business or thinking about starting one, do not sign up for this workshop. I have a big heart and love to help small businesses, but draw the line at teaching my competitors how to out rank me. I have actually had a hand full of supposed SEO Experts come to my workshops asking me how to start a SEO business FYI.
SEO Questions Answered by Marketing Expert Sandy Rowley
Is it easier to rank for some keywords over others?
Yes it is!
SEO is very competitive. Businesses in each city know how important it is to position their website in the #1 position for their products and services. Each clamoring for the top position. Some keywords however are easier to target than others. The goal of most small business SEO marketing plans are to find those hidden jewels (keywords) that are not as competitive, but have plenty of search traffic. Use these long tail keywords to rank your website in Google.
How does the Google search engine decide which website will rank #1 for a particular keyword?
Google uses artificial intelligence named Rank Brain to automatically keep track of what a user (person) does while using the Google search engine. RB (Rank Brain) monitors how well your website provides engagement and information for their users.
An example of how RB determines what pages from a website should rank #1 in the search results:
Google displays a list of websites in the paid and free clicks section of their search results.
Suzy scrolls down and looks at a handful of search results and determines from the words used in these search results, which will probably be the closest to what she is searching for.
Once she decides to click on a search result, Google keeps a note of this and then follows her actions even closer. What happens next on her journey to find something fun to do in Reno tonight.
After she clicks onto the listing, she notices that the website is easy to navigate, she also sees that there are a number of things she can do tonight. She then starts clicking around in this website. She even finds an art class and decides to sign up to join this class directly on the site.
These actions tell Google that the page on this website is a relevant match for the keyword phrase ‘Things to do in Reno’. So, if this trend continues, where other users find what they are looking for on this site, chances are, this website will continue to hold their #1 position for this popular keyword.
What does Google think of SEO experts and the service that they provide?
What Are Some Things That Could Cause A Website to Lose their #1 Rankings?
If enough people went to Google and searched for ‘Things to do in Reno’ and clicked on the same website, but immediately clicked on the back button, this would tell Google’s Rank Brain AI, that this website or page on this website is not a good fit for that keyword phrase and over time, this website or page on this website would start to drop down to the 2nd, 3rd and eventually to the back pages.
Looking for some quick answers on SEO? Check out this SEO infographic.
Is there a way to outsmart my competitors SEO rankings?
Yes, yes there is. In the world of Internet Marketing there are the good gals and the bad guys. One SEO expert will promise you the highest rankings in Google for almost nothing. Or worse, sign you up for a long SEO contract and hope you never notice the fake traffic that they paid to go to your website to inflate your Google Analytics stats. These guys focus on the quick fix solutions, the dazzling sneaky SEO tactics that may work in the short run, but will most certainly cause a great deal of harm to the clients website rankings.
Then you have the good gals, the ladies who dedicate their time, energy and expertise to work closely with her clients, making sure that all the t’s are crossed and all the I’s dotted to the exact liking of the Google search engine. These hard worker bees deeply care about their clients success, and take it personally when their clients outrank the bad guys.
How does the average small business know who is who in the online SEO world?
It’s easy, you check out their Google, Facebook and Linkedin Reviews. If their reviews are from real businesses like you, then your golden. If the reviews are oddly enough from other SEO agency’s or Marketing Firms, something is off. Why is that? Think about it, why would your competitors, especially in the SEO industry, give their competitors 5 star reviews? It is a Ponzi scheme to fool the review site. See, the more 5 star reviews you have on your profile or listing, the higher your website will rank in LinkedIn and other review sites. These SEO experts all hop on this bandwagon of fake reviews because they are not direct competitors, so they all agree to give each other fake reviews to beat the system.
Also keep in mind the adage, “If its too good to be true, it probably is.”
I have had new clients send me their login information to some humongous SEO corporations dashboard only to learn that the SEO corporation did nothing, absolutely nothing for this small business SEO, but charged their credit card $99 a month for a whole year!
SEO should be a customized solution for each website. A one size fits all mentality is a big warning sign to run the other direction. There are hundreds of factors that determine whether a website will be ranked #1 or on the last page of Google search results. Even websites in the same industry. No two are alike, ever.
Is all of this necessary? Seems like a lot of work?
The short answer is of course, don’t be silly. The full answer is, it depends. Some industries are just too saturated for a small company to stand a fighting chance. Some keywords and keyword phrases will take at least 2 years to rank organically in their market or city. While, others can rank within 2 weeks in the #1 spot. An experienced and knowledgeable SEO expert will be able to give you an honest answer before signing you up for their services. Although they cannot look into a Google Crystal Ball and give you exact dates, they can give you a good estimate of the time it will take them to get the job done.
What if your small business wants to knock the local leader off their throne in Google? What if that competitor is doing all the right things with SEO?
This is where we get to the good part. The part that gets my blood pumping and lots of creative ideas flowing. A good, solid challenge!
The first step to take is to do a full SEO audit of your competitor’s website as well as your website. Why?
A full technical SEO audit includes analyzing the structure of the website, as well as a list of the top development errors and broken links.
Any errors that we can find with an audit, will be one more item that we can do better with your website.
Next step is to devise a custom SEO Marketing Plan for the next 3, 6 and 8 months. Assess what content is working for the competitor, then use this data to create more engaging and useful content. Maybe we create a customized calculator, or we create a video series… the goal is to assess your competitors CTR (click thru rate) and their bounce rate, then improve on those numbers.
SEO in a very competitive market requires more than building backlinks and creating articles. This is why it is super important to know what your up against, if you can actually accomplish your goals or maybe need to utilize other online marketing tactics to reach your goal like PPC (pay per click), Guest Blog Posts and other outreach techniques.
Can I just pay a local SEO expert to do this for me?
Yes! That’s the whole point of this article. One is to show you that yes, you can and need to have a solid SEO plan of attack in place for your business and Two, that you can do this work yourself, heck, I can even create the SEO plan, come into your office and train you and your staff how to implement the work. I even can check in twice a month to make corrections if needed.
If you are way too busy to do any of those items, I can totally take charge and make things happen for you as well.
SEO looks like it is too competitive, what else can I do to position my business in Google?
You might be surprised at what hidden gems, or keywords that I can dig up for your company. Say your target keywords are super competitive and you have a smaller budget and resources of time. I can look for related keywords and long tail keywords that are easier to rank for and if targeting enough of these long tail keywords, can send just as much traffic if not more traffic than the big, competitive keywords your top competitors are dominating in.
I have clients all the time use this strategy. I even use this myself, even though I dominate all of the top SEO related keywords in my industry and city, I still target the long tail keywords as well.
Have more questions on internet marketing? Post your comments in our free SEO Marketing Facebook group hereto have them featured in this post.
Top SEO and Digital marketing strategist,Sandy Rowley, continues to lead the way in Northern Nevada for those looking to rank their websites high in search engines.
Her down to earth attitude has won the hearts of many local Reno businesses as well as world renowned brands.
“She is candid, funny and really knows her stuff.” Brittney S. Hi Line Travels
“With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, phone calls and most importantly dollars to our bottom line. If you are looking to do the same for your business the only option is Reno SEO, Marketing & Design.”
Top SEO Expert, Sandy Rowley, specializes in growing small business with the latest in digital marketing technologies. Her team creates AI systems for business looking to compete in Artificial intelligence . Imagine unlocking the full potential of your brand, reaching new audiences, and driving growth like never before.
You're not just running a business; you're growing a dream, and with the right marketing strategies, that dream can scale. It's time to move beyond the challenges of limited resources and expertise. By partnering with marketing professionals, you open the door to innovative ideas, expert guidance, and effective strategies tailored to your unique business needs.
Don't let your business's potential go untapped. Work with Top SEO Expert and elevate your brand and watch as your vision transforms into success. Call for marketing help today, and take the first step towards a thriving future for your business.
