Local Expert
Creating a successful Shopify store requires strategic planning and effective marketing. Leveraging the expertise of local SEO and marketing professionals can be a game-changer for small businesses.
Here’s an overview of why it’s a good idea to work with these experts, along with ten digital marketing strategies that can increase sales for Shopify stores:
Why Work with Local SEO and Marketing Experts?
1. Local Knowledge: They understand the local market dynamics and consumer behavior, which is crucial for targeting the right audience.
2. Personalized Strategies: Local experts can provide tailored strategies that align with your specific business needs and goals.
3. Better Communication: Being in the same time zone and geographical area enhances communication and collaboration.
4. Networking Opportunities: Local experts often have networks and connections that can open new doors for your business.
5. Competitive Edge: They can help you stand out in your local market, where you might face intense competition.
6. Cost-Effective: Typically, local agencies or professionals offer more affordable services compared to larger, global firms.
7. Cultural Understanding: They have a better grasp of local cultures and trends, which is important for branding and marketing messages.
8. Real-Time Support: Immediate support and quick resolutions to issues are more feasible with local experts.
9. Trust and Credibility: Working with someone from the same community can build trust and credibility among your local customer base.
10. Customized Local SEO: They can optimize your online presence to rank higher in local search results, which is vital for physical stores or region-specific services.
Ten Digital Marketing Strategies for Shopify Stores
1. SEO Optimization: Ensure your website is optimized for search engines to improve visibility.
2. Content Marketing: Create valuable and relevant content to attract and engage your target audience.
3. Social Media Marketing: Utilize platforms like Instagram, Facebook, and Twitter to build your brand and connect with customers.
4. Email Marketing: Send newsletters, promotional offers, and personalized messages to nurture leads and keep customers engaged.
5. Influencer Partnerships: Collaborate with influencers to reach a broader audience.
6. Pay-Per-Click Advertising: Invest in PPC campaigns to drive targeted traffic to your store.
7. Retargeting Campaigns: Use retargeting ads to capture the attention of users who have visited your site but didn’t make a purchase.
8. Affiliate Marketing: Partner with affiliates who can promote your products to their audience.
9. Customer Reviews and Testimonials: Showcase positive reviews and testimonials to build trust and credibility.
10. Mobile Optimization: Ensure your Shopify store is mobile-friendly, considering the growing number of mobile shoppers.
By combining the expertise of local SEO and marketing professionals with these strategies, small businesses can significantly enhance their online presence, attract more customers, and increase sales on their Shopify stores.
claim google business, Google My Business, google seo, Search Engine Optimization, SEO, SEO Coach
Looking to claim your free Google My Business listing? What category is right for your business? Choose the most relevant category to reach the most views and clicks within Google Maps. View Google Category information. (Link opens in a new window)
Or use this free Google My Business Category updater tool.
Verify that your competitors are using similar categories. See which are gaining the most views and clicks with a free keyword research tool. Then select the category with the highest volume of searches each month.
Want to learn more marketing tips? Join me at one of my free marketing workshops in Reno (link opens a new window in your browser) or schedule a one hour session by calling 775-870-0488 and ask for Sandy Rowley, SEO Coach. My web design company is consistently #1 in Google search for buyer intent keywords like: Reno Web design, Reno SEO and thousands of others. As a leading SEO Expert, I practice what I preach.
Reno SEO, Marketing & Web Design
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Leading Internet Marketing Company. Affordable press release firm. Located in Reno Nv. Join us once a month for our free Internet Marketing Workshops held online. Increase sales with social media, email and online marketing strategies.
Google Business Profile Category List Changes (Formerly Google My Business)
Updated through February 2026
We actively track and document all Google Business Profile (GBP) category updates for the United States. Each month, this list is reviewed and updated to reflect newly added categories, renamed categories, and removed categories.
Maintaining accurate categories is a core component of effective local SEO. Selecting the most relevant primary and secondary categories improves search visibility, strengthens relevance signals, and increases discovery in local search results.
While many category updates expand globally, availability can vary by country. Businesses should verify that selected categories align with their services and market location to ensure proper representation and optimal performance.
2026 Updates
February 2026
New
January 2026
New
2025 Updates
December 2025
Removed
November 2025
New
October 2025
New
September 2025
New
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Bilingual preschool
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Donburi restaurant
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Insurance agent
August 2025
New
July 2025
New
June 2025
Updated
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BMX track → BMX venue
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Car racing → Car racing venue
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Go-kart track → Go-karting venue
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Hockey rink → Ice hockey rink
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Off-road race track → Off-road racing venue
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Skateboard park → Skatepark
May 2025
New
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Bartending service
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Esthetics service
April 2025
Removed (Selected Highlights)
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Accounting software company
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Biochemical supplier
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Chartered surveyor
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Drama theater
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Home hairdresser
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Mobile hairdresser
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Printing equipment and supplies
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Traditional restaurant
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Video game rental service
(multiple additional removals in April 2025)
March 2025
New
Removed (Selected Highlights – Government Entities)
February 2025
New
January 2025
New
2024 Highlights
December 2024
New
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Energy Advisory Service
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Montessori Preschool
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Rideshare Pickup Location
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Tractor Parts Store
Updated
-
Summer Camp → Summer Camp Organizer
October 2024
New
Removed (Selected)
July 2024
New
May 2024
New
Updated
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Arborist and tree surgeon → Arborist service
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Confectionery → Confectionery Store
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Translator → Translation service
2023 Highlights
January 2023
New
March 2023
New
July 2023
New
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Branding agency
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Cannabis club
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Neuropsychologist
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Smoke Shop
September 2023
New
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Boat cleaning service
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Cat cafe
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Copywriting service
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Lesbian bar
2022 Highlights
October 2022
New
August 2022
New
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Pickleball court
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Support Group
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Wallpaper installer
April 2022
New
2021 Highlights
March 2021
Significant expansion of medical specialist categories, including:
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Bariatric surgeon
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Cosmetic surgeon
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Geriatrician
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Pediatric dermatologist
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Pediatric neurologist
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Transplant surgeon
December 2021
Large addition of Indian regional restaurant categories:
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Gujarati restaurant
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Hyderabadi restaurant
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Kerala restaurant
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Mughlai restaurant
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South Indian restaurant
Why Category Selection Matters
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One Primary Category carries the strongest ranking influence.
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Up to nine Secondary Categories can be added.
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Categories directly affect keyword visibility, map pack rankings, and competitor positioning.
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Updates may create new optimization opportunities.
Regular audits ensure your profile remains aligned with Google’s current taxonomy.
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Accountant
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Accounting firm
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Advertising agency
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Architect
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Attorney
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Auto repair shop
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Auto parts store
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Car dealer
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Car wash
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Electric vehicle charging station
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Gas station
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Towing service
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Moving company
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Storage facility
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Logistics service
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Courier service
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Trucking company
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Taxi service
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Transportation service
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Travel agency
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Hotel
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Motel
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Resort hotel
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Bed & breakfast
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Vacation home rental agency
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Real estate agency
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Property management company
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Mortgage lender
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Insurance agency
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Bank
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Credit union
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ATM
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Business management consultant
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Marketing consultant
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Website designer
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Software company
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Computer repair service
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IT consultant
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Printing service
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Sign shop
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Photography studio
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Event planner
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Wedding planner
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Caterer
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Restaurant
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Cafe
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Bakery
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Bar
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Coffee shop
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Grocery store
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Convenience store
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Liquor store
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Pharmacy
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Medical clinic
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Dentist
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Chiropractor
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Physical therapist
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Mental health clinic
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Massage therapist
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Beauty salon
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Barber shop
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Nail salon
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Spa
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Gym
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Fitness center
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Yoga studio
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Personal trainer
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Pet store
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Veterinary clinic
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Animal hospital
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Dog groomer
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Plumber
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Electrician
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HVAC contractor
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Roofing contractor
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General contractor
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Painter
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Landscaping service
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Tree service
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Pest control service
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Cleaning service
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Laundromat
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Dry cleaner
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Furniture store
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Home goods store
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Hardware store
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Garden center
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Flower shop
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School
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Preschool
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Day care center
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Church
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