Logo Color Psychology: the Complete Guide to Choosing Brand Colors
Your logo is a powerful, visual element. Ideally, it creates instant recognition and makes people feel more connected to your brand. The colors you select may play a more important role in this than you realize. In fact, color can increase brand recognition by up to 80%. So, which colors should you pick? That depends. What are you selling, and who are you trying to sell it to? Also, what kind of emotions and actions are you trying to evoke? This article will dig into the psychology of color in order to help you select the right color scheme for your target audience. If you select the right colors, you can create a logo that has more impact than if you had simply chosen colors according to your tastes. How Does Color Impact Behavior and Emotion? First, the way that we see and process visual data is complex. This includes colors. How we see color can be influenced by our...
Guide To Marketing For Manufacturing Company: How To Make Your Company Stand Out
Marketing for manufacturing companies is paramount during the early stages. Want to get clients who place million-dollar orders with your company? One word: Marketing. Most manufacturing companies get their orders from loyal customers who keep returning for more. This begs the question: How can a new company stand out and get their first customers? Marketing is paramount if your manufacturing company is in the early stages i.e. a start-up. There are hundreds of potential approaches for manufacturing company marketing that an owner can use to make their products known. This guide will focus on the basics that manufacturing companies need to start marketing their company and create the foundation for future growth. The ultimate goal here is to help your manufacturing company build a loyal customer base interested in placing huge orders on a recurring basis. Recurring clients...
How Much Should A Manufacturing Company Spend On Marketing? Full Cost Breakdown
The average business spends 5-10% of their annual profits on marketing (according to CMO Survey). In manufacturing, the average budget for marketing is 8% of the company’s annual profits. This guide will help you get a clear overview of how much you should plan to spend on your marketing budget and how to devise your profits accordingly. The average amount varies significantly based on the size of the company and how established it is. We’ll have a look at how different companies perform based on the number of customers and total annual profits. The following figures represent average spending for manufacturing companies based on annual growth: Manufacturing companies that grew by 1-15% in the last year spent 8% of their annual profits on marketing expenses. Manufacturing companies that grew by 15-30% in the last year spent 20% of their annual profits on marketing...
Market Your First Book or Your Seventh! TMCC Marketing Class 2020
Discover how to generate interest in your book through proven online marketing techniques. Learn methods to cultivate sales and build relationships with fans and other potential customers. Gain expert advice on how you can get the most out of websites, email, social media, analytics and search engine features. RSVP here: https://truckee.augusoft.net/index.cfm?method=ClassInfo.ClassInformation&int_class_id=27665&int_category_id=0&int_sub_category_id=0&int_catalog_id=0 Special guest, Sandy Rowley, a leading digital marketing and web design expert based out of Reno Nevada, will share one on one expert marketing strategies for 30 minutes. Bring your toughest marketing questions for this live round table discussion. www.RenoWebDesigner.com 775-870-0488 #renoseo #renowebdesign #renomarketing
Content Marketing Ideas for Small Business: The Ultimate Guide
A great content marketing strategy is an invaluable asset in establishing a successful small business. So, what constitutes content marketing? Essentially, content marketing means promoting one’s content on various platforms in order to get the desired exposure. It is crucial for small businesses to lay the groundwork of consistent customer flow which content marketing enables you to do. As you might know, creating an original content surely is not an easy feat to achieve. There is a myriad of things one should take into account: Engagement. Engaging content is as precious as gold itself. On the Internet engaging means are lucrative. Therefore, producing content that is both accessible and alluring is of a high degree of importance. Relevancy. Following a trend is not always a good idea. Sometimes, treading off the beaten path is the way to accomplish what you desire....
Digital Business Models during Covid 19
Evolution of Online Business Models Are "as-a-service" digital business models here to stay? Customer values are projected to shift in the post-COVID era, and a direct-to-consumer world may require an online presence for both products and experiences. It’s hard to think ahead when we are up to our necks in the misery and fear of a pandemic, but every CEO should be focused not just on how to survive, but how to thrive in the COVID-era. I say era because this is not a passing phase, but a new reality. COVID is accelerating many societal and technology shifts and reversing others. The COVID-era is a technology-driven era with widespread and often forced adoption of trends like work-from-home, online retail, pickup/delivery services, entertainment-as-a-service, telemedicine (well, tele-you-name-it), and machine-learning. Embodied in this change are deep behavioral shifts that,...
Reno Advertising Companies
Taking your message to your clients...Read Why Advertising in a Bad Economy Is Good Like the rest of the country, companies of all sizes in Reno are struggling to cope with the new reality of doing “business as unusual!”. They can no longer take customers and clients for granted. Business owners know that, even when things return to the semblance of what they were, regular customers might not return in the same volume as before. That’s the underlying challenge that PR firms and advertising companies are working to help over come for their clients today. Digital Age Advertising Service Menu Businesses need customers. We know where to find them. Whether it’s a wholesaler, retailer or service-based business, you rely on having a steady, predictable flow of customers for your products and services. This is a digital age, and everyone that’s in the advertising or digital...
4 Reasons To Hire A Website Design Service: Benefits Of Hiring A Web-Design Service
Did you know that people leave a website in 3 seconds if they don't like the design? If a website layout or content is not attractive to a user, they usually leave in a matter of seconds. A user can determine if they like the layout of the website within the first few seconds and this is why you need to create an aesthetic website that keeps prospects engaged. Developing an attractive website can make an impact on your bottom-line profits and increase customer retention for your business. The ‘bounce rate’ is the amount of time people spend on your website before they leave. The average website has a bounce rate of 15 seconds - this is the average amount of time a person spends on a website before they leave (even high-performing sites!). To lower the bounce rate on your website, you have to develop an aesthetic website. There are two ways to develop a website 1) Develop it...
8 Ways to Build Links to Your Small Business Website
The algorithms of search engines are constantly changing, but there are things whose role is still important. These are backlinks and the quality of content - on the position of the site in search they have the strongest impact. The requirements of Google to the quality of links and content are becoming higher, which complicates the work on search promotion. This is especially important for small businesses and new online stores, they are not ready to spend a lot of money to buy backlinks. But there is a solution: you can get quality SEO-links without buying them directly from other people's sites. In this article, there are some methods of obtaining external links, for the use of which you do not need to be an experienced specialist, and instead of money will have to invest only your time. 1. Creating pages in social media The first thing to do...
How To Move Your Business Online
The best way to grow your company: Move your business online now! We’re in a new business environment, where even the most successful businesses face challenges for growth and continued existence. By all accounts, this “new paradigm” is likely to be with us for a long time to come. Businesses will have to innovate and evolve to survive and thrive. Otherwise, the competition will get the better of you! And, what’s the easiest way to compete and stay relevant in today’s fast paced business world? Move business online! What Is A Digital Marketing Consultant And Does Your Business Need One? Three compelling reasons to go online now The Reno + Sparks Chamber of Commerce is the largest organization of its class that represents over 1,700 businesses from the local community. Proof that Reno is a serious hub of business activity – not just within Nevada, but also nationally....