Nov 7, 2019 | Web Design
Top Banner Sizes: The 21 Most Effective Banners 2019
source: https://www.match2one.com/blog/standard-banner-sizes/
When creating banners for Display Advertising it’s important to consider which sizes to use. Choosing the right size of banner can greatly help you boost your advertising effectiveness.
To help you out we’ve collected data from 4.8 billion ad impressions on millions of sites to bring you the most up to date statistics on banner usage for 2018.
If you want to know which banners are the most commonly used across the web, this guide is for you.
The top Banner Sizes sorted by how frequently they’re used
Common Web Banner Sizes
The Interactive Advertising Bureau (IAB) has created standardized guidelines on banner sizes, which work across all advertising networks, including the Google Display Network (GDN).
If you want to learn more about the different sizes and how common they are, you will find the 15 most important formats in a handy chart below – together with how common they are, to make it easier for you to plan your campaign.
Download PDF guide with images here:
Nov 4, 2019 | SEO Expert
To get more traffic to your website without spending a lot of money, and that is what any Internet business strives to accomplish. In this article, we will cover the basic knowledge, which will be followed by 4 basic tips to get traffic to your site.
Anonymous to many novice webmasters, there are some ways to attract more visitors to your website that do not require spending a large amount of cash. But consider the fact that it is not so simple and requires much more work on your part.
So, if you prefer to work to get more visits to your website, instead of paying for it, then here are some simple ways to achieve it, get even more tips to improve your website by visiting Glamy SEO service.
Article Directories
Uploading articles to article directories is perhaps one of the most valuable ways to direct more visits to your website. By writing and uploading articles with topics associated with your website, it is almost certain that you will get more visits to your website for an extended period. Further, while your articles are kept in the directories, people can find you and the chances of receiving more visits can be more substantial. Some of the sites, you should look for depending on the language of your blog and the language of the directory, search on Google use the word directory of articles and start with those that have the best ranking in Alexa because they have more visits and those in their categories topics, that are relevant to your website.
Choose article directories that allow you to place at least one link to your website and with a good biography. To use article directories, you must be able to write many original articles in a short time and upload them to as many directories as possible. It is one of the most recommended tactics, but the work involved is quite heavy. And only the long-term effects will be noticed and when you have many articles written in different directories.
SEO
Search Engine Optimization – SEO is a procedure, that you apply on the pages of your website to increase search engine rankings. The positioning in search engines is not difficult to learn and there is much software that helps you make good SEO work.
Sandy Rowley an SEO Expert conducted various testing methods in design, advertising techniques, and layouts in order to increase the rank of the website.
The first thing you should do is to determine the meta tags (HTML tags that define the keywords of your website and determine the theme of your site), although today some webmaster take away the importance, this factor should not yet be ignored. Here are a few factors to prepare your meta tags:
- a) Your domain should have keywords for your niche market
- b) The title tag of each page should include the keyword.
- c) Your keywords should be in the first paragraph of your page.
- d) The image on the label that says “alt” should include the keyword.
- e) The directories and file names of each page of your site should have your keywords.
Blogs
Create a blog that has links back (backlinks) to your website. Blogs like Blogger.com are quickly indexed by Google and other search engines.
Updating your blog, every time when you are putting new content, search engines will immediately use spiders to review it.
Putting your keywords in the content of your pages will help you increase search engine rankings.
Putting a link in your blog that directs your visitors to your website to be indexed and register your update more often.
Blogging is less painful and adds a lot of your web pages to your site in search engines.
Many places allow you to have unlimited blog accounts, some are free like Blogger.com, another popular blog application is WordPress.com.
Fora
Writing or posting in forums relevant to your topic will allow you to put links, towards your products and services in the signing of your posts, so that you have more visitors from the forum members and search engines, who follow your links.
Make sure the signature you post on the forums is memorable to magnetize readers and click on your related link to go to your website.
These 4 marketing tactics are simple and cheap to increase the traffic of more visitors to your blog. By implementing the mentioned strategies used regularly will ensure traffic flow.
Nov 1, 2019 | Web Design
Even the best products and services won’t reach their full potential without recognition. If you want to improve your e-commerce store, what you need to focus on is getting more leads. One of the ways that will help you achieve that goal is to employ an effective web design strategy.
Online advertisements simply aren’t enough for reaching the maximum potential. Your website design needs to be optimized for sales if you want to progress in the business. Check out the following design tips that will bring your e-commerce website more leads.
What Would the Users Like?
This is the question that you need to repeatedly ask yourself throughout the design process.
Users are the ones that you want to compel and whose attention you want to attract. Therefore, it is quite clear that their preferences should come first.
Find out more about what they like by checking the competition and the comments users leave, by asking questions on Quora, or by setting polls and surveys on social media.
The internet gives you a ton of opportunity to inquire about your target audience and make your decisions accordingly.
Start Your Own Blog
Just consider that companies who blog receive 97% more links to their website. You can experience that same improvement through this strategy.
Make the blog a part of your website. Let it be noticeable and easily manageable.
The reason why blogging is effective is that you’ll attract people through interesting topics but once they finish reading they will check out your website.
The key part is that you create content that is closely related to what you sell. For example, if you sell exercising equipment create content that revolves around a healthy lifestyle. That is the only way that the readers will stick around and browse through the website.
Simplicity All the Way
Crowded website design will distract the user from what’s really important – purchasing products. If you overwhelm them with numerous colors, fonts, images, or options they will give up.
That is why keeping it simple is the best choice. Incorporate your brand’s colors and logos and let the design revolve around that.
This strategy will work best since the leads will be able to manage through your website easily and get from your blog to your product catalog in no time.
“Simple web design is highly advisable for an e-commerce website. Those who love to live with the policy “the more the merrier” will need to adapt their preferences. The users need to be directed towards sharing your website and making purchases and that is the guideline that every web designer should follow,” says Thomas Byers, a web designer at Best Essay Education.
Use Images with ALT Tags
Attractive visuals are currently trending. Consequently, your website design needs to cater to the needs of users and feature beautiful imagery.
What can help you get more leads is if you use ALT tags. In that way, users can encounter your images in their Google search.
For example, let’s say that the user is searching for an anti-aging day cream with SPF 30 and she is browsing through Google Images. If your image contains the ALT tag, it will come up in the user’s search and lead her to your website.
Edit the Content to Perfection
Every aspect of your website, from the home page to product description needs to be written perfectly. That means, that there are no grammar or spelling mistakes.
Your website can be aesthetically appealing but mistakes in writing will distract the users. What is worse, such mistakes will present your business as unprofessional and careless.
If you do your own writing, get someone to proofread it for you. Or, if someone else is creating content for your website, you can check if everything is correct.
For some professional help for writing and editing, you can turn to the following services:
- Trust My Paper – Experts in writing and editing that work for this company will live up to your expectations for sure.
- Grammarly – Do a quick check through this online proofreading app to make sure that your content is ready for publishing.
- Readable – With this service, you’ll be able to see how comprehensible your content is and make some changes accordingly.
Make It Mobile-Friendly
Mobile phones have become something like our assistants. There has been an 80% increase in mobile searches for the “best” products and services. This shows that more and more people are turning to their smartphones or tablets when searching for products.
Optimize your website and make it mobile-friendly to attract those shoppers who prefer to shop from their phones.
Mobiles have become one of the main lead generators so you better make the most of it by using a responsive design.
Intertwine the Website with Social Media
Social media buttons must be an element in your website design. They will allow the customers to share your posts, products, and whatever they find interesting.
Research shows that 81% of American adults have a social media profile. The reality is that a large part of marketing is focused on social media platforms. This isn’t a surprising fact since people spend most of their time scrolling through Instagram or Facebook.
However, this works in your benefit. If you create quality content and provide your users with high-quality products or services, they will be eager to share their findings with their followers. That is why you should make social media buttons available and visible.
Some Final Thoughts
These are a few primary elements of your web design that you should focus on if you want to drive more leads. This simple yet effective strategic moves can turn your e-commerce site from average into highly successful. Nowadays, it all comes down to investing your time, money, and effort into hacks such as optimization, user-oriented design, and social media availability. Keep up with the world of business and get your e-commerce website the attention it deserves.
BIO:
Nicole D.Garrison is a content strategist, writer, and contributor at Studicus and a number of platforms for marketing specialists. She is a dedicated and experienced author who pays particular attention to quality research. At her free time, Nicole is a passionate runner and a curious beekeeper. Moreover, she runs her own blog LiveInspiredMagazine.
Oct 30, 2019 | best SEO expert, Digital Marketing, Web Design
Redesigning your website can be an overwhelming task. You might not know exactly what you want to do with your redesign or even what is important in web design. I put together 5 tips to help you redesign your website and hopefully take some stress out of the process for you.
- Think about user experience
When creating or redesigning a website, user experience needs to be the focus. There is no reason to have a website if your visitors are having a poor experience on your site.
The goal of a website is to bring users to your site to either learn more about your company or take an action on your site, such as making a purchase or signing up for an account. A good way to determine if your site is providing a good user experience is by putting yourself in the users’ shoes.
Go through the process of landing on the website and navigating around to see if there is anything on your site that could be adjusted. It can be even more helpful to ask people around you to do this, since you are familiar with your site and know how to navigate it. It is important that users are not getting distracted, because that can quickly turn a valuable website visitor into a bounce that moves on to another website.
Another reason to optimize the user experience on your site is because it is a ranking factor for search engine optimization. Search engines can easily tell if users are having a good or bad experience with your site. Once search engines find a pattern, this can affect where your pages rank in the search results.
- Less is more
When redesigning your website, it doesn’t mean that you should try to go over the top with your design. Having a simple web design is the best way to build a user-friendly website.
When you have a clean and simple web design layout, it allows your users to access everything they need to access and easily navigate your site. When there is too much going on, this will create distractions for your visitors that will result in less conversions.
When you look at some of the more popular websites, you can see that they have a visually pleasing design, while keeping it straight to the point.
- Observe how users interact with your website
Observing how users interact with your website is a great way to be sure that your redesign is effective and successful. This goes hand in hand with creating a good user experience.
I would recommend having as many people as you can test out your website to see how they interact with the website and also find out if there are any problems they experienced with your site. It is always a good idea to be testing your site to determine if there are any changes that could be made to provide a better experience for your users.
If you are getting consistent website visitors and have a Google Analytics account, you can also see how real website visitors are interacting with your site. This is going to be the most valuable data you can find, because you are able to see exactly how these users behave on your site by how they interact with different pages.
Some important metrics to consider are bounce rate, time on site, and the behavior flow. I really like looking at the behavior flow on my Google Analytics account, because this allows you to se a chart of where you users navigate on your website. You can see which pages most visitors navigate to after a specific page, which can help you see how users navigate your site.
Another important metric to look at with Google Analytics is exit pages. This shows you which pages users are leaving your website from. This can mean a few different things and is not always a bad thing.
The first, most obvious thing it could mean is they lost interest with your site and decided to move on. The other thing it could mean is that they found the information they needed, which means you helped them with their problem or question.
It will differ depending on the users and the page as to whether exists are a good thing. If the page is a blog post answering a question, you probably helped those users and answered their questions. If the page is your pricing page, then maybe your prices are scaring off users.
- Think about SEO
SEO is the process of making adjustments to your site to rank higher in the organic search results. When redesigning your website, taking SEO into consideration can make a big difference for your site. If you ignore SEO, you are missing out on a lot of potential traffic.
Having a good SEO strategy in place can get you a lot of free traffic that you would otherwise need to pay for. If you are putting together a blog, taking advantage of SEO will help your rank your blog posts and receive a lot of traffic to your site.
For example, on this blog post about chiropractic SEO. If I am able to get that ranked on the first page of Google, any chiropractors trying to improve their SEO will land on my website.
One of the biggest SEO mistakes I have seen with website designs is having most of the content on the website be made up of images. Search engines cannot read images like they can read text, which makes it nearly impossible to rank with little to no text.
If you are a local business, I would recommend looking into local SEO to improve your rankings.
- Call-to-actions
Call-to-actions are often overlooked and can make a big difference in your conversions and overall revenue. Users need to have clear call-to-actions to know what they are supposed to do on your website.
Website visitors might not completely know what action they are supposed to take next on your site. If you are providing them value on “how to make money online”, they might not necessarily be looking to buy something, so you need to guide them in the right direction. For example, you could present them with the option to sign up to your newsletter to receive emails from you. You could also be selling an eBook on your website that might benefit them.
You need to be sure to include buttons and links on your site that will take them where you want them to go. Without providing these call-to-actions, users will likely get some value out of your content and then leave. You are leaving a lot on the table in this scenario, because there is a good chance they really enjoyed your content and would love what you have to offer.
It’s important to be smart about your call to actions as well. I wouldn’t recommend throwing call-to-action buttons all over your site but make them clear and easy to find so that users know what you have to offer.
Oct 25, 2019 | Web Design
Source: pixabay.com/
Many website administrators think that localization is similar to translation. In their minds, if they decide to localize their website, then they should just translate it in the target language, and their work is done. The reality is totally different, as localization comes with many more implications. Apart from using natural language, you should also put effort into offering flawless customer experience. Localization will help you understand the local culture and adapt to it. Therefore, you will be able to create and deliver the right message to your target audience. Your prospects will immediately notice if you don’t understand their traditions and you are just looking for profit. So, you will need to make them feel that you have adapted to their local customs, and you have a solution to their needs.
Localization is not an easy process. This is why many website administrators decide not to do it, or they do it wrong. So, if you have plans to localize your website and you don’t know where to start, then you should read this article.
Top Localization Challenges That Website Administrators Face
- The website design should be localized
One of the biggest challenges that website administrators face when they try localization is regarding website design. In e-commerce, you will need more than just engaging content. Localization should be applied to both content and website design. Thus, when you start your website localization, you should also think about what you need to change in how your website looks.
You should carefully analyze if the colors and symbols that you use on your website are accepted in the local culture of your new target audience. Also, you should pay attention to how the text looks. German, for example, uses long words. Therefore, if you use drop-down boxes, you should take into consideration how your website would look like when you translate the text in the target language.
The way your menus look like can also be influenced by the language you choose. A website in English looks excellent with vertical menus, arranged on the left side of the page. This happens because English reads from left to right. But, if you want to target the Hebrew audience, then you should be prepared to arrange your texts to be read from right to left. Thus, it doesn’t make any sense to have the menus arranged on the left side. You should instead put them on the left side of your page and adapt your writing and website design for each language.
- Not all localizers know how to use market-specific terminology
The simplest way to translate your website is to go to translation companies and ask for a quotation. However, translators will only put your text in the language you target. But, for localization, they will also need to understand the story behind and the specific market terminology. Despite their translation certifications, they will need your assistance in understanding what type of clients you want to target. You should also tell them how you imagine the customer experience you want to offer.
You can overcome this challenge by choosing translators living in the country you want to launch your website and portfolio of products. You can also work with PickWriters, or similar content localization services. This type of translator knows the local terminology and can quickly identify the phrases when you need to adapt your text, rather than just translate it. In case you don’t find a local translator, you can go to the country you target and mingle with the locals. By spending time and watching how a typical day looks in the new country, you will be able to understand the local language and reach a high localization standard.
- Understanding the local culture
One of the biggest challenges that website administrators face is understanding the local culture. Customers like personalized messages and feel that you create the content thinking of them. Each culture has its particularities. Thus, you should do extensive research before launching your website. For example, Japanese or Arabic people prefer a website that is very intuitive and interactive. Therefore, you should think of including plenty of visuals and animations. However, you should pay attention to how fast your website loads. If they prefer an intuitive site, they won’t have the patience to wait for your website to load.
On the other hand, if you want to target people from North America or Germany, then you should be prepared with short and precise phrases. These people don’t have time to waste, and they will shift their attention from a website that doesn’t contain explicit instructions. Thus, you can arrange your website design with clear menus and keep a linear progression on your website. Keywords are also important not only for SEO and marketing purposes but also for customer engagement. Understanding the local culture will help you identify and use specific keywords that attract the customers’ attention and keep them engaged until the end.
- Fail to determine clear business goals
When you decide to localize your website, you should also have clearly in your mind what exactly you want to obtain. Why are you doing this change? This is one of the challenges that many website administrators fail to overcome. Many of them think that if they launch a website, they should automatically translate it into two or three languages and expect that their number of clients will increase. Unfortunately, they discover at a later stage that nor their clients’ portfolio or their revenues didn’t experience any growth. This happens because they failed to determine clear business goals, and they don’t know where to start with their localization process.
There are a few questions that you should ask yourself before you decide to localize your website. First, you should clarify what you will use your site. Will you use it for direct sale or to promote conversions? You can schedule a brainstorming session with your management team and define the goals for your website localization. In case you end up having more than one purpose, you should prioritize them and focus on them one by one. You should also determine which parts of your website are crucial and bring the highest conversion rate. This exercise will help you decide which areas of your website you should focus on and ensure a sound localization to attract your clients.
Finally, you should also discuss with your lawyers and understand the local legislation requirements. Depending on the advice you receive, you will be able to determine which content needs strict localization. You will also know where you need to work more to make sure that you won’t end up getting any penalty from local authorities.
- Fail to localize your website because of improper research
Even though your product has excellent performance at this moment, this doesn’t mean that it will be hugely successful in any country you launch it. Thus, the key behind your products’ success lies in your ability to localize your website and do highly detailed research. Understanding your customers’ culture and their shopping preferences will help you determine the level of localization you will apply to your content.
Once you understand how and why your target customers buy products, you will be able to localize your content and personalize the messages you send them. When they feel that their needs are on top of your interests, potential customers will start trusting your brand. Once they become loyal clients, they will automatically recommend your products to their friends or family. Thus, as long as you understand what your customers want and do in-depth research, the results won’t fail to appear.
Final thoughts
Even though it seems a natural process, localization comes with a lot of challenges. However, you cannot avoid and think that you won’t need it. Once you launch your website, it is reasonable to want to expand your business. Thus, you will need localization to take your business to the next stage and attract customers from various countries around the world. Localization starts with deep research and understanding of what your target audience expects from your side. You should also dig deep into the local culture and put effort to understand it as much as possible. Follow the steps below, and you will soon notice localization benefits for your business.
