5 Tips for Redesigning Your Website

Oct 30, 2019 | best SEO expert, Digital Marketing, Web Design

Redesigning your website can be an overwhelming task. You might not know exactly what you want to do with your redesign or even what is important in web design. I put together 5 tips to help you redesign your website and hopefully take some stress out of the process for you.

Think about user experience

When creating or redesigning a website, user experience needs to be the focus. There is no reason to have a website if your visitors are having a poor experience on your site.

The goal of a website is to bring users to your site to either learn more about your company or take an action on your site, such as making a purchase or signing up for an account. A good way to determine if your site is providing a good user experience is by putting yourself in the users’ shoes.

Go through the process of landing on the website and navigating around to see if there is anything on your site that could be adjusted. It can be even more helpful to ask people around you to do this, since you are familiar with your site and know how to navigate it. It is important that users are not getting distracted, because that can quickly turn a valuable website visitor into a bounce that moves on to another website.

Another reason to optimize the user experience on your site is because it is a ranking factor for search engine optimization. Search engines can easily tell if users are having a good or bad experience with your site. Once search engines find a pattern, this can affect where your pages rank in the search results.

Less is more

When redesigning your website, it doesn’t mean that you should try to go over the top with your design. Having a simple web design is the best way to build a user-friendly website.

When you have a clean and simple web design layout, it allows your users to access everything they need to access and easily navigate your site. When there is too much going on, this will create distractions for your visitors that will result in less conversions.

When you look at some of the more popular websites, you can see that they have a visually pleasing design, while keeping it straight to the point.

Observe how users interact with your website

Observing how users interact with your website is a great way to be sure that your redesign is effective and successful. This goes hand in hand with creating a good user experience.

I would recommend having as many people as you can test out your website to see how they interact with the website and also find out if there are any problems they experienced with your site. It is always a good idea to be testing your site to determine if there are any changes that could be made to provide a better experience for your users.

If you are getting consistent website visitors and have a Google Analytics account, you can also see how real website visitors are interacting with your site. This is going to be the most valuable data you can find, because you are able to see exactly how these users behave on your site by how they interact with different pages.

Some important metrics to consider are bounce rate, time on site, and the behavior flow. I really like looking at the behavior flow on my Google Analytics account, because this allows you to se a chart of where you users navigate on your website. You can see which pages most visitors navigate to after a specific page, which can help you see how users navigate your site.

Another important metric to look at with Google Analytics is exit pages. This shows you which pages users are leaving your website from. This can mean a few different things and is not always a bad thing.

The first, most obvious thing it could mean is they lost interest with your site and decided to move on. The other thing it could mean is that they found the information they needed, which means you helped them with their problem or question.

It will differ depending on the users and the page as to whether exists are a good thing. If the page is a blog post answering a question, you probably helped those users and answered their questions. If the page is your pricing page, then maybe your prices are scaring off users.

Think about SEO

SEO is the process of making adjustments to your site to rank higher in the organic search results. When redesigning your website, taking SEO into consideration can make a big difference for your site. If you ignore SEO, you are missing out on a lot of potential traffic.

Having a good SEO strategy in place can get you a lot of free traffic that you would otherwise need to pay for. If you are putting together a blog, taking advantage of SEO will help your rank your blog posts and receive a lot of traffic to your site.

For example, on this blog post about chiropractic SEO. If I am able to get that ranked on the first page of Google, any chiropractors trying to improve their SEO will land on my website.

One of the biggest SEO mistakes I have seen with website designs is having most of the content on the website be made up of images. Search engines cannot read images like they can read text, which makes it nearly impossible to rank with little to no text.

If you are a local business, I would recommend looking into local SEO to improve your rankings.

Call-to-actions

Call-to-actions are often overlooked and can make a big difference in your conversions and overall revenue. Users need to have clear call-to-actions to know what they are supposed to do on your website.

Website visitors might not completely know what action they are supposed to take next on your site. If you are providing them value on “how to make money online”, they might not necessarily be looking to buy something, so you need to guide them in the right direction. For example, you could present them with the option to sign up to your newsletter to receive emails from you. You could also be selling an eBook on your website that might benefit them.

You need to be sure to include buttons and links on your site that will take them where you want them to go. Without providing these call-to-actions, users will likely get some value out of your content and then leave. You are leaving a lot on the table in this scenario, because there is a good chance they really enjoyed your content and would love what you have to offer.

It’s important to be smart about your call to actions as well. I wouldn’t recommend throwing call-to-action buttons all over your site but make them clear and easy to find so that users know what you have to offer.

What are the main challenges for website localization?

Oct 25, 2019 | Web Design

Source: pixabay.com/

Many website administrators think that localization is similar to translation. In their minds, if they decide to localize their website, then they should just translate it in the target language, and their work is done. The reality is totally different, as localization comes with many more implications. Apart from using natural language, you should also put effort into offering flawless customer experience. Localization will help you understand the local culture and adapt to it. Therefore, you will be able to create and deliver the right message to your target audience. Your prospects will immediately notice if you don’t understand their traditions and you are just looking for profit. So, you will need to make them feel that you have adapted to their local customs, and you have a solution to their needs.

Localization is not an easy process. This is why many website administrators decide not to do it, or they do it wrong. So, if you have plans to localize your website and you don’t know where to start, then you should read this article.

Top Localization Challenges That Website Administrators Face

The website design should be localized

One of the biggest challenges that website administrators face when they try localization is regarding website design. In e-commerce, you will need more than just engaging content. Localization should be applied to both content and website design. Thus, when you start your website localization, you should also think about what you need to change in how your website looks.

You should carefully analyze if the colors and symbols that you use on your website are accepted in the local culture of your new target audience. Also, you should pay attention to how the text looks. German, for example, uses long words. Therefore, if you use drop-down boxes, you should take into consideration how your website would look like when you translate the text in the target language.

The way your menus look like can also be influenced by the language you choose. A website in English looks excellent with vertical menus, arranged on the left side of the page. This happens because English reads from left to right. But, if you want to target the Hebrew audience, then you should be prepared to arrange your texts to be read from right to left. Thus, it doesn’t make any sense to have the menus arranged on the left side. You should instead put them on the left side of your page and adapt your writing and website design for each language.

Not all localizers know how to use market-specific terminology

The simplest way to translate your website is to go to translation companies and ask for a quotation. However, translators will only put your text in the language you target. But, for localization, they will also need to understand the story behind and the specific market terminology. Despite their translation certifications, they will need your assistance in understanding what type of clients you want to target. You should also tell them how you imagine the customer experience you want to offer.

You can overcome this challenge by choosing translators living in the country you want to launch your website and portfolio of products. You can also work with PickWriters, or similar content localization services. This type of translator knows the local terminology and can quickly identify the phrases when you need to adapt your text, rather than just translate it. In case you don’t find a local translator, you can go to the country you target and mingle with the locals. By spending time and watching how a typical day looks in the new country, you will be able to understand the local language and reach a high localization standard.

Understanding the local culture

One of the biggest challenges that website administrators face is understanding the local culture. Customers like personalized messages and feel that you create the content thinking of them. Each culture has its particularities. Thus, you should do extensive research before launching your website. For example, Japanese or Arabic people prefer a website that is very intuitive and interactive. Therefore, you should think of including plenty of visuals and animations. However, you should pay attention to how fast your website loads. If they prefer an intuitive site, they won’t have the patience to wait for your website to load.

On the other hand, if you want to target people from North America or Germany, then you should be prepared with short and precise phrases. These people don’t have time to waste, and they will shift their attention from a website that doesn’t contain explicit instructions. Thus, you can arrange your website design with clear menus and keep a linear progression on your website. Keywords are also important not only for SEO and marketing purposes but also for customer engagement. Understanding the local culture will help you identify and use specific keywords that attract the customers’ attention and keep them engaged until the end.

Fail to determine clear business goals

When you decide to localize your website, you should also have clearly in your mind what exactly you want to obtain. Why are you doing this change? This is one of the challenges that many website administrators fail to overcome. Many of them think that if they launch a website, they should automatically translate it into two or three languages and expect that their number of clients will increase. Unfortunately, they discover at a later stage that nor their clients’ portfolio or their revenues didn’t experience any growth. This happens because they failed to determine clear business goals, and they don’t know where to start with their localization process.

There are a few questions that you should ask yourself before you decide to localize your website. First, you should clarify what you will use your site. Will you use it for direct sale or to promote conversions? You can schedule a brainstorming session with your management team and define the goals for your website localization. In case you end up having more than one purpose, you should prioritize them and focus on them one by one. You should also determine which parts of your website are crucial and bring the highest conversion rate. This exercise will help you decide which areas of your website you should focus on and ensure a sound localization to attract your clients.

Finally, you should also discuss with your lawyers and understand the local legislation requirements. Depending on the advice you receive, you will be able to determine which content needs strict localization. You will also know where you need to work more to make sure that you won’t end up getting any penalty from local authorities.

Fail to localize your website because of improper research

Even though your product has excellent performance at this moment, this doesn’t mean that it will be hugely successful in any country you launch it. Thus, the key behind your products’ success lies in your ability to localize your website and do highly detailed research. Understanding your customers’ culture and their shopping preferences will help you determine the level of localization you will apply to your content.

Once you understand how and why your target customers buy products, you will be able to localize your content and personalize the messages you send them. When they feel that their needs are on top of your interests, potential customers will start trusting your brand. Once they become loyal clients, they will automatically recommend your products to their friends or family. Thus, as long as you understand what your customers want and do in-depth research, the results won’t fail to appear.

Final thoughts

Even though it seems a natural process, localization comes with a lot of challenges. However, you cannot avoid and think that you won’t need it. Once you launch your website, it is reasonable to want to expand your business. Thus, you will need localization to take your business to the next stage and attract customers from various countries around the world. Localization starts with deep research and understanding of what your target audience expects from your side. You should also dig deep into the local culture and put effort to understand it as much as possible. Follow the steps below, and you will soon notice localization benefits for your business.

Shopify Web Designer – Best Reviews

Oct 9, 2019 | Shopify Reno

Talk With Sandy 🙂

“Shopify is better than any other platform we’ve played with, and we’ve played with them all.”

JONATHON BAYME, CEO OF THEORY11

A seasoned Shopify expert can take your business to new heights

Let’s face it, ever since Amazon opened its doors in 1994, and with eBay following suit shortly thereafter, in 1995, online retailing has never been the same. With website designing tools made freely available into their platforms, these bemouths took the world by a storm.

Well, Shopify, a (relatively) new kid on the online marketing block is changing the online retailing landscape once more. With the help of a Shopify web design specialist, small business owners are taking their business to new heights.

Are you ready to join their ranks?

Shopify expert Sandy Rowley with Reno SEO, Marketing & Web Design can help! Located in downtown Reno, with clients all over the world. She has one of the best reputations online for web design and marketing for over 20 years. Trust worthy and friendly.
She is an award winning ecommerce website designer located in Reno Nv. Call or text her at 775-870-0488.
Ask about her affordable white background, product photography service.
Professional product photography for Shopify stores, $499 for 10 products.

Shopify

eCommerce Solutions for every business

Thinking of starting your own small business online? Contemplating expanding your recently established online marketing operation? Tired of trying “old school” online marketing solutions like list directories, email chain messages and classified ads on Kijiji and Craig’s List? All these strategies worked well in the past, but online marketers are now facing tough competition from startups and established eCommerce players alike.

Well, there’s good news! If you work with a Shopify expert, you’ll quickly be able to ditch the traditional marketing strategies that aren’t working anymore. But that’s not all! Your web design expert will also offer you a wealth of Shopify tips and tricks, and support you with powerful Search Engine Optimization (SEO) tactics that will breathe new life into your website and your business.

With the help of a Shopify web design specialist, you can now establish a world-class online marketing presence on one of the fastest growing eCommerce platforms. With some support and guidance from SEO experts and online marketing specialists, you can join the ranks of over 800,000 online stores in no time at all.

It doesn’t matter what line of business you are in. If you pick the right Shopify expert, you can unleash the same online marketing capabilities as large multinationals do.

There are hundreds of free website themes to choose from, and that can be intimidating for many new and aspiring Shopify business owners. Work with your Shopify specialist web designer to choose an appropriate theme that matches your business and audience
Alternately, engage with a veteran SEO coach to get highly effective Shopify tips on how to make the most of all that this powerful platform offers
You can even discuss your own web design ideas for a customized Shopify website, and have it developed from scratch to meet your unique specifications
Don’t know how to include order-taking and payment cycles into your website? With a Shopify web design expert, you can have an integrated shopping cart built right into your website
You can even have your custom-built Shopify website integrate shipping and logistics features, so your customers can track their orders from placement to delivery. Now, how cool is that?

And for small and medium online businesses who worry about credit card processing and receiving your payments on time, your Shopify expert will have you covered there too! Your website will include all the features that the “big guys” (and gals!) use to process payment transactions through the most accepted global payment networks.

Reno web developer shopify

Safety first

Before you launch any online web presence – be it a website or a social media account, you’ll be wise to consider the safety aspects of your endeavor. With the number of hacks and cyber threats on the rise, especially to small and medium-sized businesses, online security should be your primary concern.

Shopify Web Designer shopify

There’s more good news that your Shopify expert can share with you! You can work with your design specialist to include some of the same protection offered by banks and other financial institutions, to their customers, into your website design. Your customers’ privacy, and the protection of their personal data should be a primary concern for you. By choosing to work with an expert on the Shopify platform, you’ll be able to benefit from unique Shopify tips and techniques that’ll make your website a much safer place for your clients to visit and transact on.

With Level 1 PCI-compliant security protocols, your customers can safely and securely place orders and you can receive payments without worrying about cyber thieves or hackers. And that’s the kind of peace of mind you’ll receive when working with a Shopify web design specialist.

Getting the most out of your website

You may decide to go-it-alone with your website building project, but chances are that, with a sophisticated and powerful eCommerce platform like Shopify, you might not optimize your web design to its fullest potential. And then again, you might work with web designers that are themselves new and inexperienced to the Shopify environment. There too, the results will likely not match what you were expecting!

With an SEO and online marketing expert on your side, who knows the inner workings of platforms like Shopify, you will exceed your online marketing objectives. And the invaluable Shopify tips and techniques they share with you will help you expand your marketing profile. For instance:

When building your Shopify presence, don’t just settle for a template approach. It’s true, templates might get you up and running in no time, and they are a relatively pain-free way to get onto the Shopify platform. However, where’s the site differentiation? How will your customers differentiate your site from hundreds of others who use the same template? Even if it’s a template you choose, your Shopify web design expert can help customize it to make it uniquely yours
Take advantage of other Shopify tips based on the platform’s unique eCommerce insight reports to plan your own marketing activities. For example, work with your Shopify expert to develop marketing messaging during the months of November and the 3^rd week of January. The Shopify platform sees heightened customer buying activity around these times and you can cash in on those trends
Another strategy that experts, who are intimately familiar with the Shopify platform, recommend to their clients is to build your marketing plans around customer shopping habits. One of the many Shopify tips to consider is based around the fact that North American shoppers (U.S. and Canada) typically place their orders around 5:00 PM EST[iv]. So, if you want to push through major pricing updates to your online store, do that either before or after this transaction window
Responsive Shopify web design is all about leveraging customer web browsing patterns too. One tip that experts on the platform share with clients is to leverage peak browsing time of their customer base. For U.S. consumers this is 12AM EST, while Canadian buyers typically browse around 8 PM EST[v]. If you have new products to offer, or special announcements to make, then timing them around the peak browsing habits of your client base might be good for business

These Shopify tips are based on a wealth of data that the platforms’ owner, Shopify Inc. (SHOP), has mined and analyzed from actual Shopify merchants and retail customers who shop on Shopify. It is only an expert on the platform that can help you add value to your Shopify website by leveraging these and many other similar tips. You can get the most out of your Shopify storefront by integrating tips like these into your online marketing plan.

Supercharged online marketing

To make the most of your Shopify web design, you need to work with platform specialists who can help you integrate multiple marketing strategies, and link them to your website. While your social media presence will help drive online sales, Shopify merchants derive significant amounts of revenue from their online Shopify storefronts. Your Shopify expert can help you create an online marketing presence that that takes advantage of this important fact.

By helping you design a Shopify website that you fully own and control, instead of depending on market-makers like social media platforms, you will have greater influence on your marketing strategy. Additionally, by incorporating other elements, such as SEO, into your online selling strategy, your Shopify web design team can turbo-charge your marketing efforts.

But making the best of an online presence also means being able to compete globally. And that’s where a Shopify specialist website designer can truly add value to your online marketing efforts. You’ll be able to leverage some great Shopify tips that can help you compete with the big league, such as:

Understanding how minds of shoppers in various places of the globe work: Japanese online buyers spend the most, your German consumers have the quickest click-finger, so they shop the fastest, while U.S. consumers will come back to your website most often and frequently.

By understanding these characteristics of your buyers, you can work with your Shopify web design team to create websites and marketing messages that facilitate the closing of each transaction, including customized geo-based pricing, market-specific deals and audience-specific promotions.

You may think you need to spend a lot on an accessible website. But your Shopify expert can work with you to get the most of that investment depending on where your customers are located. If you sell a lot in places like Malaysia, Vietnam, Morocco, Singapore or the Netherlands, building a website that supports tablet computing gives you a better ROI – because that’s how shoppers in those markets do most of their Shopify purchasing.

On the other hand, Mexican consumers are more inclined to use Shopify to shop via a desktop, while the average Indian shopper on the Shopify platform chooses to shop using a desktop and tablet rather than mobile. Therefore, you can use Shopify tips such as these to build a Shopify website that gives your target market an even greater personalized shopping experience.

Your Shopify web design expert can also help you supercharge your online selling when it comes to closing the deal. With over half of shopping carts abandoned just prior to clicking “pay now”, it’s imperative that you work with a platform expert to help you close the gap between marketing and selling. Working with an expert on Shopify can help you do just that.

There’s ample research that shows Shopify shoppers do an overwhelming amount – 80% – of their purchasing via the online storefront that your web designer can set up for you. It’s important therefore to customize the design of that storefront to match the demographics and clientele you are selling to.

Your Shopify expert can help you strike an equilibrium between delivering your marketing pitch, and making it quick and effective to close the deal. And a lot of factors go into closing that gap including:

Page layout
Theme selection
Fonts and graphics
Ease of navigation
Content optimization
…and more!

And you need to make consumers aware of what you have in store for them online. Shopify’s research shows that, while most consumers buy through Shopify storefronts, or in-store using POS solutions, discovery typically happens online via social feeds or other marketing channels. Your Shopify web design specialist will help you create a bridge between social media marketing and storefront selling so that your customers seamlessly walk that “final mile” to close the transaction.

reno web developer

Take your business beyond your borders

As your personal Shopify web design specialist, we’ll help you take your business beyond borders. With strong SEO and online marketing expertise, we’ll tailor your website to match your needs. Whether you are in the Beauty and cosmetics business, Fashion and apparel industry, Consumer electronics, Home furnishing or Food & Beverage space, having an expert providing you with Shopify tips and tricks, marketing workshops and success strategies can take your business to a new level.

Are you ready to join the ranks of billion-dollar business like LeSportSac, Rebecca Minkoff and Fashion Nova? Do you want to rub shoulders with celebrities like Kanye West, Kylie Jenner and Justin Bieber? Do you want to take your online presence into the realm of multinationals like Nestle, GE and PepsiCo Your Shopify web design specialist can make that happen!

Request your personalized quote today and see where we take your business!

[i] Source: Shopify website – https://www.shopify.ca/plus/about

[ii] Source: Shopify website – https://www.shopify.ca/website/builder

[iii] Source: Shopify’s State of Commerce Report (June 2019) – https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590

[iv] Source: Page 13 – https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590

[v] Source: Page 13 – https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590

[vii] Source: Shopify website – https://www.shopify.ca/plus/about

Shopify web designer
Shopify PLUS expert
Shopify site designer
Shopify website designers
Shopify website specialist
Shopify SEO expert

Shopify Web Designers in Reno

As the world of eCommerce continues to grow, more and more businesses are turning to Shopify to build their online stores. And as the demand for Shopify experts grows, so does the need for qualified Shopify web designers. If you’re looking for a Shopify web designer in Reno, there are a few things you should keep in mind. In this blog post, we’ll go over what to look for in a Shopify web designer and some of the top-rated design firms in Reno. So whether you’re just getting started with Shopify or you’re looking to redesign your existing store, read on for everything you need to know about finding a qualified Shopify web designer in Reno.

Shopify web design in Reno

If you are looking for a Shopify web designer in Reno, look no further than the talented team at RENOWEBDESIGNER We have years of experience designing and building websites on the Shopify platform, and we are experts at creating custom-designed Shopify stores that are both beautiful and functional.

We will work with you to understand your specific business needs and goals, and then we will create a custom Shopify store that is designed to help you achieve those goals. We will also provide ongoing support and maintenance for your Shopify store, so you can always be confident that your website is running smoothly and efficiently.

If you are ready to take your business to the next level with a professionally designed Shopify store, contact RENOWEBDESIGNER today. We will be happy to answer any questions you have about our services, and we look forward to helping you create a successful online store.

Ecommerce web design in Reno

When it comes to ecommerce web design, the Reno area is home to some of the best Shopify designers in the country. Whether you’re looking for a simple online store or a complex ecommerce solution, these Reno-based Shopify experts can help you get started.

Shopify is one of the most popular ecommerce platforms available today, and for good reason. It’s easy to use, has tons of features, and is very affordable. Plus, there are no transaction fees if you use Shopify Payments.

If you’re thinking about starting an online store, be sure to check out these Reno-based Shopify web design experts. They can help you build a beautiful and successful online store.

Custom web design in Reno

If you are starting a new business in Reno or want to give your existing website a facelift, you may be considering investing in custom web design. While there are many web design firms to choose from, not all of them will be a good fit for your business. Here are four things to look for when choosing a custom web design firm in Reno:

1. Experience: Look for a web design firm with experience designing websites for businesses in your industry. This will ensure that they understand the specific needs and challenges of your industry and can create a website that meets those needs.

2. Flexibility: Your business is unique, so you need a web design firm that is willing and able to create a custom website that reflects your company’s individual personality. Avoid firms that offer cookie-cutter solutions or inflexible templates – you want a website that is truly unique to your business.

3. Customer service: The best web design firms will go above and beyond to make sure you are happy with the final product. They should be accessible and responsive throughout the entire process, from initial consultations to launch day and beyond.

4. Value: Custom web design can be a significant investment, but it should also deliver a return on that investment by generating leads, sales, or both. Make sure you are getting bang for your buck by working with a firm that offers competitive pricing and an excellent track record of delivering results for their clients.

Finding a Shopify web designer in Reno

If you’re looking for a Shopify web designer in Reno, there are a few things you’ll want to keep in mind. First, it’s important to find a designer who has experience with Shopify. There are a lot of different ecommerce platforms out there, and each one has its own quirks and features. A good Shopify designer will be able to help you make the most of the platform and get your store up and running quickly.

In addition to experience with Shopify, you’ll also want to find a designer who understands your unique business needs. Every business is different, and your ecommerce store should reflect that. A good web designer will take the time to learn about your products or services and come up with a design that showcases what makes you special.

Finally, it’s worth considering price when choosing a Shopify web designer in Reno. While you don’t want to choose the cheapest option available, it’s important to find a balance between cost and quality. Take some time to compare quotes from different designers before making your final decision.

How much does it cost to hire a Shopify web designer in Reno?

The cost of hiring a Shopify web designer in Reno can vary depending on the size and scope of your project. However, you can expect to pay anywhere from $50-$200 per hour for basic Shopify design services. If you need more complex or custom work done, you may be looking at a higher price tag. Ultimately, the cost of your project will depend on the individual designer you hire and the specific needs of your business.

Talk With Sandy 🙂

Free Content Marketing Tools You Need in 2020 UPDATED

Sep 23, 2019 | Marketing, Marketing Consultant

Content marketing, without tools, is a bit like trying to whip up Thanksgiving dinner with a microwave and a wooden spoon. On the other hand, it can be counter to your financial goals to invest cash in tools that may or may not be a good fit. That’s why free tools are always a great choice.

RenoWebDesigner.com is the leading marketing company located in Reno Nevada, serving all of northern Nevada including Sparks Nv as well as the greater United States. Call or text 775-870-0488.

The good news is that you certainly have a wide selection. There are a virtually limitless number of free tools available for content marketers. Unfortunately, many are outdated. Others simply don’t work very well. It’s time to start fresh with a list of fifteen free content marketing tools that can help you reach your goals today.

View Sparks Nv Web Design ideas here.

FollowerWonk

FollowerWonk is an analytics tool created specifically for Twitter users. It allows marketing professionals to learn more about their existing followers, identify potential influencers, and better plan their Twitter outreach strategies. Information you can glean from this tool includes follower, geographic data and timing of Tweets. There’s a limited version for free, or you can purchase one of the reasonably priced subscription plans.

HootSuite

HootSuite is a tool that allows you to manage your social media platforms from a single location. While there are paid plans available, there is also a limited free version that is well worth checking out. Here are some features:

Post Scheduling
Content Curation
Analytics
Promotion
Social Media Monitoring

Filmora

Filmora is a free, meme generating tool that allows you to create and publish watermark free memes. Why memes for content marketing? Simply put, memes are memorable and people love them. Create memes here, then use them on your website, social media, or email campaigns.

Canva

Canva is another great tool for creating a variety of visual content. It has a drag and drop interface, libraries full of visual assets, and allows you to create a variety of content. This includes:

Flyers
Brochures
Logos
Social Media Posts
Infographics
More!

You can use the images that come with the tool, or you can upload your own. There are even courses and tutorials to help you improve your skills, and create amazing, visual content.

Post Planner

Successful content marketing campaigns depend on your ability to create and curate the right content at the right time. Post Planner helps with that. The tool combs the internet for content that may be relevant to your audience. In addition to this, you can use the tool to create a publishing calendar to choose exactly when your content will post. Finally, it has a dashboard that allows you to see your social media posts, and edit them all from one spot.

Curata

Curata is another content curation tool for marketers. It was created to assist content marketers in their efforts to create, curate, distribute, and manage the content process. Marketers who are overwhelmed by the task of consistently outputting engaging content can use Curata to find the most relevant content.

Sprout Social

Sprout Social is a popular, social media management platform that contains many great functions. Marketers who need help in the following areas should definitely consider a trial of this software. It includes:

Social Listening
Publishing
Engagement
Analytics

Emotional Marketing Value Headline Analyzer

The Emotional Marketing Value Headline Analyzer tool is a free web-based tool. It’s simple to use. You just enter in headline text, up to 20 words long. Then, the tool tools you both your EMV (Emotional Marketing Value) score, and the predominant emotional classification expressed in your headline. You can then use the results to determine whether or not your headline has the intended effect.

TrustMyPaper

A great content marketing campaign has several important elements. You have to identify and segment your audience, choose social media platforms, identify the right topics, engage with your audience, and analyze the results. With all of this going on, it’s easy to forget about the importance of one of the most fundamental things. You have to have well-written content to have a successful digital marketing campaign.

This is where Trust My Paper can help. They have a full team of professional copywriters. With their help, you can create top-quality content that generates leads and engagement.

IFTTT

IFTTT (If This Then That) is a tool that automates a variety of actions across any number of tools and platforms. To use it, you simply connect your email, social media accounts, apps, even devices to your IFTTT account. Then, you can create recipes to be executed when certain conditions happen. While IFTTT has a variety of uses, it’s undeniably useful for content marketers. Consider using the tool to do the following:

Send Twitter Mentions to a Spreadsheet
Send an Email to Your Marketing Account When You Receive a Reddit Username Mention
Receive an Email Notification When a Specified Hashtag is Used on Twitter
Send Content You’ve Created on Tumblr to WordPress
Share New Posts to LinkedIn
Create Spreadsheet Entries of New Social Media Followers
Send Reminders to Create And Publish Content

Essentially, if you’ve ever thought, ‘It would be nice if this happened when that happened…’, this is a great tool to have in your arsenal.

BuzzSumo

BuzzSumo is an excellent tool for finding great content, identifying relevant topics for your audience, and gaining insights into the content your competitors are producing. You can use the tool to find the most shared content, monitor your brand, and see which influencers are getting the most ‘play’ on their social media content.

Getty Images

Your own, original images are always best. However, you may not always have a picture for every situation. That’s why stock images still have their place in content marketing. Unfortunately, free image sites are full of low-quality images that are often watermarked. This is why many marketing experts believe it is well worth it to use a reputable source of publicly available images like Getty.

Ahrefs

Ahrefs is a suite of tools that allow you to boost SEO, boost traffic, and conduct competitive research. It includes a backlink checker, keyword research tool, keyword management, web crawling capabilities, and more. This is a great tool to help you identify the best focus keywords, and better determine how to build your content around those.

Yoast

If you’ve chosen WordPress as your CMS for your blog or website, Yoast could be a huge asset for you. Yoast is widely seen as the premier, SEO plugin for WordPress. In fact, if you use this tool, you may not need anything else to maximize SEO for your website. Yoast will build your SEO sitemaps, help you identify duplicate content, title and image tagging, and more.

Final Thoughts

Each of the tools listed above has a proven track record when it comes to content marketing. Even better, they are either free to use on an ongoing basis, or you can try out a trial version. In any case, we are confident that you can use any one of these to boost your content marketing efforts.

About the Author: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at BestEssayEducation and GrabMyEssay.

Sandy Rowley SEO & Web Design is Named a Top Nevada Advertising and Marketing Agency

Aug 14, 2019 | Nevada Advertising and Marketing Agency, Reno SEO Expert, Reno SEO Experts, SEO Expert, What is SEO

Best SEO Company in Reno

Is your company’s SEO strategy working? Taking the guess-work out of digital marketing is our specialty at Reno Web Designer!

Our unique approach to custom web design and SEO services has proven to work for our clients. The close relationships we build with our clients allows us to provide them with the best possible services. Beautiful websites, SEO strategy and PPC marketing are among our specialties. In addition to being an honorary Webby Award recipient for web design, Sandy Rowley with Reno Web Designer has been listed as a leading Nevada Advertising and Marketing firm for 2019 by Clutch.

Clutch is a Washington, DC-based verified review platform. The Clutch team has compiled rankings of the top firms in a variety of locations and industries. After analyzing industry data and conducting in-depth client interviews, we have earned a 5.0 rating by Clutch. Below, we have posted a preview of one of our most recent reviews.

The Manifest and Visual Objects have also featured Reno Web Designer on their sites. The Manifest, Clutch’s sister site, features business news segments along with company profiles. Visual Objects displays portfolio items from visually-oriented firms in order to give a buyer a glimpse into what that company is capable of.

Best SEO Expert

Sandy Rowley SEO Web Design is thrilled to be a Clutch recognized leader!

“As a woman owned business in a mostly male dominated field, I am honored to be selected as a Top SEO Expert by Clutch.co” – CEO of Sandy Rowley Reno SEO, Marketing & Web Design.

If you are in need of custom digital marketing services, contact us today to receive your quote!

The top 20 criteria that would define one of the best SEO experts:

Deep Understanding of SEO Fundamentals: Understanding the basics, including on-page SEO, off-page SEO, and technical SEO.
Knowledge of Search Algorithms: Awareness of how major search engines like Google, Bing, and others rank content, and the ability to adapt to algorithm changes.
Analytical Skills: Ability to analyze data, understand website analytics, and derive actionable insights from them.
Technical Proficiency: Knowledge of website infrastructure, including HTML, CSS, JavaScript, and server-side elements that can impact SEO.
Content Mastery: Understanding how to produce or optimize high-quality, relevant content that appeals to users and search engines alike.
Link Building Expertise: Knowledge of white-hat link-building techniques that boost site authority.
User Experience (UX) Focus: Recognizing that a good user experience can positively impact SEO outcomes.
Mobile SEO: Understanding the nuances of mobile search, including mobile-friendliness, mobile page speed, and mobile-first indexing.
Local SEO: Expertise in optimizing websites for local searches, including Google My Business and local citations.
International and Multilingual SEO: Ability to optimize websites for multiple countries and languages.
Keyword Research Skills: Proficiency in uncovering high-impact keywords and understanding user intent.
Continual Learning: The SEO landscape is dynamic. The best experts regularly update their knowledge and skills.
Effective Communication: Ability to communicate technical SEO topics to non-technical stakeholders.
Problem-Solving: Quickly diagnosing SEO issues and formulating effective strategies to address them.
Tools Proficiency: Familiarity with a wide range of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and others.
Understanding of Related Disciplines: Familiarity with related fields like content marketing, social media, PPC, and digital PR.
Ethical Practices: Adherence to white-hat SEO techniques and avoiding black-hat tactics that can penalize a site.
Trend Awareness: Staying updated with the latest SEO trends and emerging technologies like voice search, AI, and more.
Networking: Building relationships with other SEOs, digital marketers, and industry experts to exchange knowledge and stay updated.
Track Record: Demonstrable history of successful SEO campaigns, case studies, and positive client testimonials.

« Older Entries

Next Entries »

Sandy Rowley Best SEO Expert — Best SEO Expert

In today's fast-paced business world, taking the leap to seek marketing assistance can be the game-changer your small business needs. Imagine unlocking the full potential of your brand, reaching new audiences, and driving growth like never before.

Call or text Sandy Rowley @
775-870-0488.

You're not just running a business; you're growing a dream, and with the right marketing strategies, that dream can scale. It's time to move beyond the challenges of limited resources and expertise. By partnering with marketing professionals, you open the door to innovative ideas, expert guidance, and effective strategies tailored to your unique business needs.

Don't let your business's potential go untapped. Work with Top SEO Expert and elevate your brand and watch as your vision transforms into success. Call for marketing help today, and take the first step towards a thriving future for your business.

Voted best SEO Company in Reno!