I moved to the Reno Nevada area from Eastern Tennessee 15 years ago. I love the great, western outdoors and small town feel of the Reno area. Over the years, I have seen amazing growth and decline then more growth.
I have always ran either an online business and/or website design company. Tracking the amount of clicks and / or searches a particular keyword receives each month is part keeping my SEO Company very competitive.
Call Sandy @ +1 (775) 870-0488 for a free consultation of your website, social sites and marketing.
SEO Expert Sandy Rowley
“Thousands of searches are performed each day. Local Nevada citizens who are looking for products and services in the Reno Nevada area.” Sandy Rowley
A local, growing statistic is now showing that more and more Reno Nevada businesses are learning the value of ranking their websites on the first page of Google for local keyword searches.
Years ago, I would notice in my keyword research, that only a handful of companies would look online for an SEO company or an internet marketing expert. Fast forward 5 years, and how we have hundreds and in some months, thousands of searches for keywords like:
The opportunities to rank for these new keyword searches are extremely motivating for an online business.
What are those keywords? What are they looking for? How can I position my small business website at the top of the Google search page for those keywords?
To add to this excitement, people are now using Voice or Audio Search to look for local products and services. You can now use these popular keywords and add to them modifiers like “Siri, find me the best local SEO company in Reno” or “Where is a local SEO company” or “find me a local SEO expert”.
With this amazing growth also comes choices, decisions and business/life changing solutions that you as the business owner need to get right the first time. SEO can really grow your online sales if done correctly and within Googles guidelines of what is considered White Hat and/or safe SEO and PPC (Adwords) marketing strategies.
Before jumping in, do your SEO homework.
How to know what SEO expert to trust? Who will be there for you when you need them? Can I afford a talented internet marketing expert?
SEO is a very competitive market. The select few experts enjoy a nice paycheck along side some rock star status in their business community. They have fabulous real reviews on Google and Facebook. They also have a local address where, if needed, you can stop by for a quick visit to say hello. 😉
As with any business you choose to hire, you need to look into their history online. This is easy to do.
Here is a quick checklist to research the best SEO expert for your business:
Add them on Linkedin.com. Look at their reviews. No, really, look and read them. Do all of their reviews come from other SEO and Internet Marketing companies? If so, this is a HUGE RED flag. Why you ask? These are reviews from their potential competitors and is a tactic to game the LI system. Their reviews should be from real world customers that you can visit in person if needed.
Check out their Google search. Do a search for their business name. Do a search for the name of the owner as well. Check out what other activities, if any, they are involved in around town.
Also check out Facebook reviews, Google reviews and even on Yelp. Everyone in business has a few negative reviews. Some more than others. You want to look out for the SEO company with a million 5 star reviews from people or businesses you have never seen in Reno, Sparks, Carson or Lake Tahoe. These are fake reviews.
Give them a phone call and see how responsive they are.
Fill out their contact form on their website. Do they respond within a few days, weeks or never?
Does the SEO expert rank for their own keywords like: Reno SEO, Reno SEO Expert, Reno SEO Company and so on?
Do you like working with the person? Call them or take them out to lunch. (I love Laughing Planet and Great full Gardens hint hint) Get to know them.
Can you afford their marketing services? Do a quick review of your CPA or cost per acquisition. What does it normal cost you to acquire one new client? What is your average revenue? Then look at the CPC or Adwords cost per click and see how many searches are done on average each month in the Reno Nevada area. Example, your average CPA is about $75 a client. You use billboards, radio, tv, flyers, emails, friendly & helpful employees, website pages and so on to capture their attention and make the sale. There are about 500 people a month in the Reno area searches for your services and products. If you rank your website at the top of the page in Google search, you can expect to get 200 – 500 unique visitors/leads to your website each month. What is your normal close rate? How many people do you speak with and how many of them sign up for your products or services? Use that percentage to get an idea of what a good, local SEO expert can bring to the success in your business.
I have several budget plans in place for most business owners. I look at several factors in determining how much work and upkeep will it take for me to rank your website pages for relevant keywords in Google SEO.
Some clients pay $300 a month others pay thousands a month. It all depends. There is no one size fits all in the SEO field. I would be wary of any company selling a $45 a month SEO package. Most of these services are a waste of time and money.
My results speak volumes. I work with local painters, hvacs, lawyers, bail bondsmen, hair salons, co working spaces and startups. I also have clients located around the country.
I am committed to doing the best job I can for your business. I really do care about your success. I look forward to our first lunch meeting and/or phone call. Want to have a quick website review and audit? Click here for your free website report now.
All the best to you!
Reno SEO, Web Design & Marketing
800 Haskell Street
Reno, Nv 89509
Do It Yourself Web Design Versus Hiring a Professional Web Designer – Website Design in Reno Nv
Obviously I would rather you contact me to design and build your company’s website, but if you have extra time on your hands and a little tech know how experience, you should be able to setup a decent static website in a week or two.
Have you seen the commercial where the father had decided to setup his own website and save a few thousand dollars? LOL then it takes a lifetime to actually get the site working correctly. Reno Web Design.
Many website builder company’s claim that their web software makes it super simple to set up a website, even a kid could do it. The truth of the matter is that not all website builders are easy to use or worth the effort of learning a new web software.
Everything and everyone you know has at least one flaw, if not several of them lurking around the corner. We all try to put our best face forward; web builder companies are the same.
Do a quick web search in Google for the name of the website builder and add the word complaints or bad reviews after like so: Shopify.com bad reviews or Shopify.com complaints. You will see hundreds if not thousands of bad reviews. This is the same for all large hosting and /or website builder sites. Sometimes you have to dig a little deeper, say page 2 or 3 to see the real reviews of a website company.
Most of the time you will find yourself on hold with tech support (if they even have phone support) or waiting in line to chat with a tech support person who could care less about your needs. Hours and hours of time wasted when you could have been watching your favorite show or out on a hot date with the love of your life. Seriously. This stuff is a pain in the but most days to deal with. I don’t want to just pick on BlueHost.com.
All hosting and web site builder companies have bad reviews, it is part of being in a very competitive and booming industry. It is important to look through these bad reviews to see what problems you may experience by choosing that website builder. Then ask yourself if this bug, problem or concern is something you can live with.
Whether you decide to jump into designing your company website on your own or hire a professional web developer, I have put together a guiding list of items you will need on your website creating journey.
Secure a domain name for your new website. Godaddy is great middle man to do this. They charge about $9 a year for your domain name. Make sure to register this name for 5 years or more. Never let your contact information with the domain registrar become out dated for your domain name. Always keep your email, phone and/or mailing address updated. If not, you could lose it to a competitor. Try to register a name that matches your business name. Do not use abbreviations as they are difficult for your customers to remember. Keep the domain name short, memorable and try your best to get the .com version.
Now that you have a great domain name, you need to have hosting setup. Think of hosting like renting office space on the world wide web, much like renting office space in a busy shopping mall. Hosting plans range in price from free to thousands of dollars a month. Most small business websites can make do with an affordable web hosting plan from Hostgator or Blue Host for about $10 a month. Hosting will house your website files, your emails and other important software needed to run a website. Make sure to purchase Site Lock and Backups for your hosting account to protect your website from attackers, hackers and hi-jackers.
Most hosting companies offer free website builders. There is usually a learning curve with any new web building software. Research the name of the web site builder online to check and see what problems are associated with this free builder. Even pay as you go web site builders have their bugs and headaches. Shopify starts at $29 a month and is super easy to use, BUT, they do not have site backups. A BIG problem for anyone in business to actually sell something. You can buy a website already designed online for about $89, but then you need to learn how to setup correctly and install all the plugins and/or features needed to make the site work. Most theme websites offer an install service for about $600+ per site. You could use a free WordPress theme as well. Your site might not look the greatest, but at least you have it up and running with the basic information needed like office hours, location, customer testimonials and pricing.
Test your new website in multiple browsers and platforms. Open your new website in Firefox, Chrome, Safari and Internet Explorer. Are there any weird bugs? Can you live with them? Or are they breaking the website making it difficult to read? How about your mobile phone? Load your website on an Android and an iPhone and see if the site is easy to navigate and read. Mobile ready websites are extremely important feature to have.
After you have your new domain name, hosting and website setup, you need to setup all of your online social media profiles. Protect your brand online by registering accounts with all the major social networks like Facebook.com, Instagram, Pinterest, LinkedIn, Google Plus and Yelp. Add these social icons to your new website.
Technically that is all you need to know to have a website up and running. Building your website is the first step. Marketing is the
Building a good website takes time, effort and courage. There is always something new to learn and a bug to fix. Browsers update and change all the time. You need to regularly check in on your websites health, making sure that it is running as it should.
A professionally designed website is proven to increase sales and customer loyalty. Every business needs a website. Most new customers research a business before buying. Your website is your best chance at persuading them to choose you over your competition.
Marketing your website is a critical last step in this process. A true necessity if you are wanting to see growth in new customers. SEO (search engine optimization) is the art and science of ranking your website high in the search results for the keywords your customers use when looking for similar products and services you sell.
A good SEO company can rank a well-designed website within a month. The goal is to rank for as many keywords as you possibly can. SEO tools can give us a good idea of what popular words are being searched in Google, but it takes time to weed out the useless keywords and find the real gems that will convert a website view into a real paying customer.
2017 SEO is all about user engagement and interaction with your website properties. If you rank a website for a top keyword and the website viewers do not engage in your website, you will start to lose rankings for that keyword.
The goal is to really WOW your website viewers so much so that they either share your site onto their social media profiles, sign up with their email, watch a video or two, bookmark the site and of course buy something from your website.
This new Rank Brain algorithm makes black hat SEO more difficult. Either your website is fulfilling a need with your customers or it will lose rankings no matter how many back links you have.
Content is KING. The most important marketing expense you will ever have for your business is to hire a great copywriter. Sales copy writing can be pricey, but is worth the extra time and money. This investment will last for years to come.
Working with an SEO company, a copywriter and branding consultant can really help set the tone for a successful website. Why even build a website for your business in the first place if all you put on the site is something from your brochure?
The goal of your website is to convert views into customers. The difference between a homemade website and a professionally designed company website is simple. One of them will generate new clientele for your business and the other will hurt your reputation down the road.
A face only your mother could love
Most often, the do it your self-websites look very unprofessional, but you’ve put so much darn time and energy into it, your proud of the work you have done. This makes you blind to the fact that you now have a poorly designed, half-baked company website.
Often clients will call asking for help with these website builder sites after they have exhausted every free evening and weekend they had. Even though they know they should just hire someone already, they now want to invest more time and dollars by hiring someone like me to make the ugly go away. Even then, they LOVE the website they created with these template sites. Not because the site will win the hearts of their customers, but because they hung in there and finally got something half way decent to share. Not a good business plan if you ask me.
Sometimes the truth hurts, but I promise to make it feel better.
You have to ask yourself, can you handle the truth?
Do you want to impress your future customers? Squash your competitors? Rule the world… 😉
Most custom websites I create cost a onetime fee of $600 – $1500. I need about 2 weeks to work my magic. You can go golf, hiking, a cruise, take a long nap…whatever your heart desires. Leave the heavy lifting to me.
The goal of your business website is to boost your bottom line. You have better things to do than slave over your computer. Step back from the computer…Take a deep breath, pick up the phone and dial 775-453-6120.
Reno Web Designer boosts sales for small business!
Successful Reno Web Design for Make Up Artist.
Reno web designer, boosts make up artist sales by 1000%!
“Thank you Sandy for my beautiful website and blog. Soon after launching the new design and SEO work, I completly sold out for the 2014 Wedding Season!” Nancy Gorman
www.makeupbynancy.com ***Click here to purchase this website design deal for only 1$600. ** OR call me directly to pay via Paypal at 775 453 6120.
Let me design a website that gets you more sales. Colors, fonts and layouts that encourage actions and sales. Code that is optimized for Google search listings within the first month of launch, even on new domain names.
Custom website design, logo design, business cards and business branding with built in search engine marketing allows savvy business owners in Reno to compete with up to date software and award winning designs.
Logo design, business cards, posters, billboards, social media and online marketing. Call 775 453 6120 and mention your a local.
New York Charity Event Sells Out in one week with Custom Landing Page Design
Reno web designer helps charity sale out of all tickets in one week!
“Every year, we choose to come back for Sandy’s web design and strategic marketing services. We are very pleased with the turn out of our Seafarers Fund Raiser.”
Wanting help with Search Engine Marketing? Learn more about our affordable SEO coaching, services and packages.
Hello there, my name is Sandy Rowley. I am a local Reno Nv business who has helped hundreds of businesses build and rank websites in the Reno area as well as across the country. Web Design Reno.
Costs for creating a custom website design ranges in price from $800 – $5500. All websites that I design include one time SEO optimization.
What is SEO?
SEO stands for search engine optimization. It is the art and science of ranking a page on your website, in Google search engines.
A good example is, you went to Google and you searched ‘top web designer in Reno Nv’ and low and behold, you saw my website and picture there. Bam! that is SEO. You can also search for ‘Reno SEO expert’ or related keyword terms and the same thing will happen. Go ahead and give it a try. Search Google here.
Although I include this awesome service with all web designs I create for my clients, it is not required to hire me to do on going SEO for your new website (although recommended).
How To Get An Exact Quote for Web Design Services in Reno?
Do a quick search in Google for websites related to the services and products your company sells or provides. Make note of the websites layout, color scheme and ease of use. Send over a few samples of websites you like and why. You can request a quick web design quote on my contact page here.
Make sure to include a contact phone number so we can chat over the phone. My web design consultations are 100% free and I never continue to harass or spam you into buying anything from me. I enjoy speaking with people about their web design and/or marketing goals. I even offer free website audits and reviews every now and then. If you have an existing web design and would like a professional review of the website, SEO and ease of use, I charge $99 for a video website review. I also offer full strategic SEO and PPC marketing plans starting at $399 which includes a Youtube video to keep.
My back ground is as a leading award winning web designer and web design judge for The Academy of Arts and Sciences as well as The Oscars of The Internet, The Webby Awards.
My web design services have helped hundreds of small businesses grow their followers, increase sales and new leads. You can review local Reno Web Design services for my clients.
Sandy Rowley is a Reno Nevada SEO Expert, Social Media Marketing and Web Design Consultant.
She has been in the industry since 1996 and has a vast knowledge of SEO. She’s been involved with designing websites for clients across industries, including the Reno-Tahoe area for over 20-years.
She provides expert digital marketing services to businesses looking to grow their share of voice online.
SEO has changed a lot from what it used to be before. In order to create a successful SEO campaign, one must have the ability to understand the current trends and implement them accordingly.
The SEO expert will provide you with tips on how you can improve your content, which is an integral part of any successful SEO strategy. The expert will also provide you with information on what tools are available for website optimization and how they work.
From Reno, Nevada, USA:
Head south on Old U.S. 395 S/N Virginia St toward W 4th St
Turn left at the 1st cross street onto E 4th St
Turn right onto Lake St
Continue onto Sinclair St