Good Job Taking The First Step In Growing Your Sales!
Thank you for reaching out to me regarding your website traffic. I am excited to learn more. On a side note, I only work with businesses that I know I can help rank high in Google and on Social Media sites like FaceBook, Instagram and Pinterest. You can expect an email and/or a phone call from me within 24 to 48 hours. In the meantime, join me on my FaceBook.com page and say hello!
5 Star Reviews From Real Clients With Thriving Businesses Thanks to Internet Marketing, Web Design & Social Media Outreach!
I was so fortunate to have found Sandy Rowley to design my website. She is conscientious, attentive to detail, very patient, and highly collaborative. She has an easy going manner that is so helpful during the whole website set-up process. She is creative, organized, brings great experience, has well thought out ideas, and managed our expectations beautifully! No surprises – she delivered on time and gave us exactly what we wanted.
I’ve been struggling to figure out a new social media platform and Sandy really helped explain the “how to” in a very clear and concise way. The info I received was extremely helpful. Unlike many so called “social media experts” she definitely knows her stuff!
I was flying blind. After struggling to do everything myself while launching a garden tool product brand (@Peace Broom) for the last 4 years, I knew that I was in way over my head. Sure, I have over 25 years experience is marketing and advertising, but that world has changed, and continues changing faster than I can keep up, but I didn’t have any option – it still all had to be done. Website, social media, video/photo production, marketing posts, and making important social c…
Sandy is very knowledgeable and responsive! She’s great at what she does and I would recommend her to anyone who’s looking for a trustable seo and marketing company.
Sandy is a creative problem solver. She is always thinking one step ahead with innovative solutions. I really like her commitment to sustainable business practices.
Sandy is a very personable and thoughtful WEB designer. She helped me with a very professional designed Facebook page for my Campaign, and kept costs very reasonable. Thank you Sandy!
Sandy’s marketing skill was invaluable to an event we worked on earlier this year. She is great at networking and the event wouldn’t have been anywhere near what it was without her outstanding contribution. She is professional, listens to feedback, and focuses on details.
Sandy is awesome. She brought my Etsy shop from what I was making to doubling it. I plan to have more sessions with Sandy to work on my store. Social media and more. Honestly she knows a wealth of information. She really rocks!!
View more awesome reviews from more of my marketing and web design clients on Google!
My #1 goal is to help each of my clients grow their business. I have helped thousands of small and large businesses from around the world increase sales from their website, social media profiles, Google & other search engines. I look forward to chatting with you soon.
Sandy Rowley
800 Haskell Street
Reno, Nv 89509
775-870-0488
Pay Per Click marketing is the fastest way to reach potential clients online. Most PPC campaigns see positive ROI within 2 weeks of a new campaign launch.
PPC combined with local SEO is a powerful marketing strategy that businesses implement to gain market share for a local region. Speak with local PPC expert, Sandy Rowley and get an honest review of what it will take to sell your products and services in Google Adwords, Facebook PPC and other online PPC networks.
Located in the heart of Reno SEO, Marketing & Design 800 Haskell St, Reno, NV 89509. Call for your free website SEO review 775-453-6120, ask for Sandy Rowley.
Greg Enholm
2 reviews
★★★★★3 weeks ago
With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, …
Sally Kafaei
1 review
★★★★★a week ago
I have worked with few other seo companies in California in the past but I wasn’t happy at all . I’ve always had the desire to learn seo so I can do it for my business. I’ve been looking to find someone who’s willing to teach me and …
Response from the owner a week ago
i LOVE working with you and your team at Sally Piano. Happy to help you keep doing the great work for Orange County California. Your passion for music and teaching really inspires me. All the best!!!!!
Jill Mitchell
1 review
★★★★★4 months ago
I’m so impressed with the value I received from my marketing session with Sandy. She combines long experience, technical know-how, a broad range of application and has a lovely creative side. Her pricing is fair and affordable …
Response from the owner 4 months ago
Jill the pleasure was all mine. I am excited to see the growth for Le Trip’s shopping tours in 2017. Your clients adore you and the passion you have for all things France is contagious. Looking forward to following your Love Letters from France email list. I can just imagine sitting on a warm beach in Aix en Provence next Spring! Keep me in the loop on this latest marketing campaign. I would like to share with my followers on Pinterest. They are going to LOVE following your blog on French Shopping Tours.
Barbara Rainey
1 review
★★★★★a month ago
Sandy at Reno SEO, Marketing & Design has taught me so much, and the things I just don’t ‘get’ she cheerfully–and promptly–handles for me.
Davinder Kumar
1 review・1 photo
★★★★★3 months ago
Their professionalism is off the charts. They’re always into the data. They’re really great people and it’s turned out to become a personal relationship too.
Allison Quaid
1 review・8 photos
★★★★★3 months ago
Sandy is very knowledgeable in SEO and if you’re trying to build a business which is dependent on people finding you online, Sandy is your person. Within an hour, she gave me so many ways to boost my SEO ranking. Highly recommend!
Response from the owner 3 months ago
I am so excited for your writing retreat business… With the right information on how best to rank in Google and other networks, you will grow your business. I am always here if you need anything… All the best!
Travis Moore
3 reviews・1 photo
★★★★★4 months ago
Absolutely fantastic. After working with multiple companies, hours and hours of research, and nothing but excuses money and time, all it took was working with the right people. The nightmare that used to be SEO is long gone. Marketing …
Response from the owner 4 months ago
OMG Travis! What a great review. I love working with your and your team and looking forward to really kicking SEO Butt in Reno for all words related to Bail Bonds… Your company rocks! Happy to help anytime.
Danny Lovell
1 review
★★★★★2 weeks ago
Very professional and clearly knows her stuff. Highly recommended.
Response from the owner 2 weeks ago
Was a pleasure working with you and your awesome staff!
Dan Rauch
1 review
★★★★★4 months ago
What a great job! Pleasure to work with. Smart & Responsible. She’s mine, all mine. Excited to launch my new website for Towelster!
Response from the owner 4 months ago
LOL thank you Dan! You were so easy to work with. I look forward to seeing your company Towelster, grow in the coming months.
Norman Smith
1 review
★★★★★5 months ago
I will unconditional recommend Reno SEO marketing and Design. We engaged Sandy and her team to refresh our old outdated website. There were conditions that included her working with just general guidelines since we were not sure what we …
Response from the owner 4 months ago
Thank you Norman! Your team at Sciron Consulting always keeps me on my toes. I look forward to the next project. and appreciate your consulting help with the start ups in the office.
gemini howzit
1 review・2 photos
★★★★★4 months ago
Sandy is a great asset to any marketing endeavor! She optimized our Google presence, increased our ratings, and did it quickly and professionally! Looking forward to future work!
Vix Hawg
1 review
★★★★★4 months ago
Sandy with Reno SEO, Marketing and Design is amazing. She handles all of my Website and SEO needs flawlessly. I have seen our numbers grow and page by page. She has earned my trust and gratitude 10 fold. I will be referring everyone that asks
Response from the owner 4 months ago
Very happy to be working for you and your team. Always here if you need anything. All the best!!!!
Lanea Warren
12 reviews
★★★★★3 months ago
I’m really impressed w Sandy! Her Intro to SEO class got me inspired to grow my business fast!
Response from the owner 3 months ago
Lanea, YOU ROCK! Your a real “killah”…. I am excited for yours and The Golden Chokes future. YOU have the drive and commitment to be the best in your industry. Looking forward to saying “Yeah, I knew her back in the day!”
Anna Marie Leach
1 review
★★★★★3 months ago
Reno SEO, Marketing & Design has elevated my internet ranking! I am so impressed with their talent, efficiency and commitment to helping others succeed.
Response from the owner 3 months ago
Thank you for your kind words. Was a pleasure working with you and look forward to a great future… all the best! Sandy
Internet Marketing Service providing guaranteed SEO and PPC results for local clients.
100% proven track record of success. Safe SEO and Internet Marketing practices. Up to date with Googles latest ranking algorithms and requirements. Located in the heart of Reno SEO, Marketing & Design 450 Sinclair St. Reno Nv 89501.
Call for your free website SEO review 775-453-6120, ask for Sandy Rowley.
How to Find the Best SEO Consultants: A Step-by-Step Guide
In today’s digital age, having a strong online presence is crucial for business success, and this is where Search Engine Optimization (SEO) plays a vital role. However, mastering SEO can be complex and time-consuming. This is where SEO consultants come in. This guide will help you navigate the process of finding and hiring the best SEO consultants to elevate your online presence.
Understanding Your SEO Needs Before embarking on your search, it’s important to understand what you need from an SEO consultant. Assess your current website’s SEO performance and define what success looks like for you. Are you looking to increase traffic, improve search engine rankings, or enhance user experience? Clear goals will guide you in choosing a consultant who can meet your specific needs.
Researching SEO Consultants Begin your search by tapping into professional networks, online forums, and industry events. When you find potential consultants, check their credentials, ensuring they have relevant qualifications and a solid understanding of current SEO best practices. Review their portfolios and case studies to evaluate their experience and success in similar projects.
Evaluating Expertise and Fit SEO encompasses various areas, from local SEO to technical aspects. Find a consultant specializing in the area you’re focusing on. Communication is key in any partnership, so choose someone who can articulate their strategies and progress clearly. Additionally, ensure the consultant’s work style and ethics align with your company’s culture.
Conducting Interviews Prepare a set of questions that cover their strategies, tools they use, reporting methods, and how they measure success. Understanding their approach is crucial to gauge whether they can meet your goals. Also, ask for references or testimonials from past clients to verify their credibility and effectiveness.
Considering the Financials Set a realistic budget for SEO services, understanding that good SEO work requires investment. Familiarize yourself with different pricing models – hourly rates, project-based fees, or retainers – and decide which works best for you.
Making the Decision When you have all the proposals, compare them not just on cost, but also on the services offered and proposed timelines. Trusting your instincts is important; choose a consultant who you believe can deliver results and with whom you feel comfortable working.
Finalizing the Deal Once you’ve made your choice, ensure the contract outlines the scope of services, confidentiality clauses, and conditions for termination clearly. Set clear expectations with your consultant from the start to ensure both parties are aligned on goals and deliverables.
Finding the right SEO consultant requires careful consideration and research, but the effort is worthwhile. The right consultant can significantly improve your website’s search engine rankings and overall online visibility. Approach this process methodically, and you are likely to find a partner who can help achieve your business objectives.
Additional Resources To further your understanding of SEO and stay updated with the latest trends, consider exploring additional resources such as SEO blogs, webinars, and courses. Additionally, an FAQ section at the end of this guide can address common questions related to hiring SEO consultants.
By following this guide, you are well on your way to finding an SEO consultant who can provide valuable expertise and help drive your online marketing efforts to new heights. Remember, the right consultant is a partner in your success, so choose wisely.
Sandy Rowley
Best SEO Expert
775-870-0488
One on one SEO marketing training available.
All of my SEO clients receive a positive ROI (return on investment) from their monthly SEO fees.
Greg Enholm
2 reviews
★★★★★3 weeks ago
With Sandy’s expertise our company sky rocketed up the search engine list. Her professionalism, SEO skills and customer service is second to none. Thanks to her the Pure Glow Salon has experience a substantial increase of web hits, …
Sally Kafaei
1 review
★★★★★a week ago
I have worked with few other seo companies in California in the past but I wasn’t happy at all . I’ve always had the desire to learn seo so I can do it for my business. I’ve been looking to find someone who’s willing to teach me and …
Response from the owner a week ago
i LOVE working with you and your team at Sally Piano. Happy to help you keep doing the great work for Orange County California. Your passion for music and teaching really inspires me. All the best!!!!!
Jill Mitchell
1 review
★★★★★4 months ago
I’m so impressed with the value I received from my marketing session with Sandy. She combines long experience, technical know-how, a broad range of application and has a lovely creative side. Her pricing is fair and affordable …
Response from the owner 4 months ago
Jill the pleasure was all mine. I am excited to see the growth for Le Trip’s shopping tours in 2017. Your clients adore you and the passion you have for all things France is contagious. Looking forward to following your Love Letters from France email list. I can just imagine sitting on a warm beach in Aix en Provence next Spring! Keep me in the loop on this latest marketing campaign. I would like to share with my followers on Pinterest. They are going to LOVE following your blog on French Shopping Tours.
Barbara Rainey
1 review
★★★★★a month ago
Sandy at Reno SEO, Marketing & Design has taught me so much, and the things I just don’t ‘get’ she cheerfully–and promptly–handles for me.
Davinder Kumar
1 review・1 photo
★★★★★3 months ago
Their professionalism is off the charts. They’re always into the data. They’re really great people and it’s turned out to become a personal relationship too.
Allison Quaid
1 review・8 photos
★★★★★3 months ago
Sandy is very knowledgeable in SEO and if you’re trying to build a business which is dependent on people finding you online, Sandy is your person. Within an hour, she gave me so many ways to boost my SEO ranking. Highly recommend!
Response from the owner 3 months ago
I am so excited for your writing retreat business… With the right information on how best to rank in Google and other networks, you will grow your business. I am always here if you need anything… All the best!
Travis Moore
3 reviews・1 photo
★★★★★4 months ago
Absolutely fantastic. After working with multiple companies, hours and hours of research, and nothing but excuses money and time, all it took was working with the right people. The nightmare that used to be SEO is long gone. Marketing …
Response from the owner 4 months ago
OMG Travis! What a great review. I love working with your and your team and looking forward to really kicking SEO Butt in Reno for all words related to Bail Bonds… Your company rocks! Happy to help anytime.
Danny Lovell
1 review
★★★★★2 weeks ago
Very professional and clearly knows her stuff. Highly recommended.
Response from the owner 2 weeks ago
Was a pleasure working with you and your awesome staff!
Dan Rauch
1 review
★★★★★4 months ago
What a great job! Pleasure to work with. Smart & Responsible. She’s mine, all mine. Excited to launch my new website for Towelster!
Response from the owner 4 months ago
LOL thank you Dan! You were so easy to work with. I look forward to seeing your company Towelster, grow in the coming months.
Norman Smith
1 review
★★★★★5 months ago
I will unconditional recommend Reno SEO marketing and Design. We engaged Sandy and her team to refresh our old outdated website. There were conditions that included her working with just general guidelines since we were not sure what we …
Response from the owner 4 months ago
Thank you Norman! Your team at Sciron Consulting always keeps me on my toes. I look forward to the next project. and appreciate your consulting help with the start ups in the office.
gemini howzit
1 review・2 photos
★★★★★4 months ago
Sandy is a great asset to any marketing endeavor! She optimized our Google presence, increased our ratings, and did it quickly and professionally! Looking forward to future work!
Vix Hawg
1 review
★★★★★4 months ago
Sandy with Reno SEO, Marketing and Design is amazing. She handles all of my Website and SEO needs flawlessly. I have seen our numbers grow and page by page. She has earned my trust and gratitude 10 fold. I will be referring everyone that asks
Response from the owner 4 months ago
Very happy to be working for you and your team. Always here if you need anything. All the best!!!!
Lanea Warren
12 reviews
★★★★★3 months ago
I’m really impressed w Sandy! Her Intro to SEO class got me inspired to grow my business fast!
Response from the owner 3 months ago
Lanea, YOU ROCK! Your a real “killah”…. I am excited for yours and The Golden Chokes future. YOU have the drive and commitment to be the best in your industry. Looking forward to saying “Yeah, I knew her back in the day!”
Anna Marie Leach
1 review
★★★★★3 months ago
Reno SEO, Marketing & Design has elevated my internet ranking! I am so impressed with their talent, efficiency and commitment to helping others succeed.
Response from the owner 3 months ago
Thank you for your kind words. Was a pleasure working with you and look forward to a great future… all the best! Sandy
I moved to the Reno Nevada area from Eastern Tennessee 15 years ago. I love the great, western outdoors and small town feel of the Reno area. Over the years, I have seen amazing growth and decline then more growth.
I have always ran either an online business and/or website design company. Tracking the amount of clicks and / or searches a particular keyword receives each month is part keeping my SEO Company very competitive.
Call Sandy @ +1 (775) 870-0488 for a free consultation of your website, social sites and marketing.
SEO Expert Sandy Rowley
“Thousands of searches are performed each day. Local Nevada citizens who are looking for products and services in the Reno Nevada area.” Sandy Rowley
A local, growing statistic is now showing that more and more Reno Nevada businesses are learning the value of ranking their websites on the first page of Google for local keyword searches.
Years ago, I would notice in my keyword research, that only a handful of companies would look online for an SEO company or an internet marketing expert. Fast forward 5 years, and how we have hundreds and in some months, thousands of searches for keywords like:
seo reno
web design reno
reno marketing
reno seo
reno internet marketing
reno nv seo
reno seo expert
web design seo reno
seo expert reno
sparks nevada marketing
internet seo reno
internet marketing reno
sparks nv seo
seo reno nv
Google SEO Stats Growth
Google reports that over 20% of their daily searches are for words or keywords that no one, on earth, has ever searched for in the history of Google search engine results. That is an amazing fact to learn! (these numbers are growing and changing daily fyi)
The opportunities to rank for these new keyword searches are extremely motivating for an online business.
What are those keywords? What are they looking for? How can I position my small business website at the top of the Google search page for those keywords?
To add to this excitement, people are now using Voice or Audio Search to look for local products and services. You can now use these popular keywords and add to them modifiers like “Siri, find me the best local SEO company in Reno” or “Where is a local SEO company” or “find me a local SEO expert”.
With this amazing growth also comes choices, decisions and business/life changing solutions that you as the business owner need to get right the first time. SEO can really grow your online sales if done correctly and within Googles guidelines of what is considered White Hat and/or safe SEO and PPC (Adwords) marketing strategies.
Before jumping in, do your SEO homework.
How to know what SEO expert to trust? Who will be there for you when you need them? Can I afford a talented internet marketing expert?
SEO is a very competitive market. The select few experts enjoy a nice paycheck along side some rock star status in their business community. They have fabulous real reviews on Google and Facebook. They also have a local address where, if needed, you can stop by for a quick visit to say hello. 😉
As with any business you choose to hire, you need to look into their history online. This is easy to do.
Here is a quick checklist to research the best SEO expert for your business:
Add them on Linkedin.com. Look at their reviews. No, really, look and read them. Do all of their reviews come from other SEO and Internet Marketing companies? If so, this is a HUGE RED flag. Why you ask? These are reviews from their potential competitors and is a tactic to game the LI system. Their reviews should be from real world customers that you can visit in person if needed.
Check out their Google search. Do a search for their business name. Do a search for the name of the owner as well. Check out what other activities, if any, they are involved in around town.
Also check out Facebook reviews, Google reviews and even on Yelp. Everyone in business has a few negative reviews. Some more than others. You want to look out for the SEO company with a million 5 star reviews from people or businesses you have never seen in Reno, Sparks, Carson or Lake Tahoe. These are fake reviews.
Give them a phone call and see how responsive they are.
Fill out their contact form on their website. Do they respond within a few days, weeks or never?
Does the SEO expert rank for their own keywords like: Reno SEO, Reno SEO Expert, Reno SEO Company and so on?
Do you like working with the person? Call them or take them out to lunch. (I love Laughing Planet and Great full Gardens hint hint) Get to know them.
Can you afford their marketing services? Do a quick review of your CPA or cost per acquisition. What does it normal cost you to acquire one new client? What is your average revenue? Then look at the CPC or Adwords cost per click and see how many searches are done on average each month in the Reno Nevada area. Example, your average CPA is about $75 a client. You use billboards, radio, tv, flyers, emails, friendly & helpful employees, website pages and so on to capture their attention and make the sale. There are about 500 people a month in the Reno area searches for your services and products. If you rank your website at the top of the page in Google search, you can expect to get 200 – 500 unique visitors/leads to your website each month. What is your normal close rate? How many people do you speak with and how many of them sign up for your products or services? Use that percentage to get an idea of what a good, local SEO expert can bring to the success in your business.
I have several budget plans in place for most business owners. I look at several factors in determining how much work and upkeep will it take for me to rank your website pages for relevant keywords in Google SEO.
Some clients pay $300 a month others pay thousands a month. It all depends. There is no one size fits all in the SEO field. I would be wary of any company selling a $45 a month SEO package. Most of these services are a waste of time and money.
My results speak volumes. I work with local painters, hvacs, lawyers, bail bondsmen, hair salons, co working spaces and startups. I also have clients located around the country.
I am committed to doing the best job I can for your business. I really do care about your success. I look forward to our first lunch meeting and/or phone call. Want to have a quick website review and audit? Click here for your free website report now.
All the best to you!
Sandy Rowley
Reno SEO, Web Design & Marketing
800 Haskell Street
Reno, Nv 89509
Customers are the heart of your business whether it involves selling software programs, custom video games, E-Books, consulting, or any other physical product, without devoted and faithful customers your business will fail. If you are looking for strategies to captivate customers, keep reading.
The way you interact and involve yourself with your customers matters. People in general have a decrease in attention span and because customers come from different and various sources it’s important to attract engagement on mobile and desktop devices.
A new report showed that approximately 50% of web traffic to retail websites comes from smartphones and tablet devices and 30% of those sales are made through the same electronic devices.
Using social media as a commitment not just a platform
A 2015 poll that was conducted showed world population to be 7.3 billion and out of these 2.3 billion people are active social media users.
When people follow you on Instagram or Twitter or like you on Facebook they do this because they trust that you will provide support when they need it. With customer engagement, promotional strategies, you can maintain and keep your customers satisfied. Use social media as a tool where you can create connections with viewers by actively engaging and providing interesting content they can relate too and keep them interested.
Engage customers with IPC (In-Product Content)
There are several avenues that can be used for customer to notify your customers about new product content through messaging, some customer engagement strategies include the following:
• Mobile Games
• Social Media Games
• Email Marketing
• Newsletters
• In-product messaging
• Customer support
Out of these avenues the most popular and that has proven to be more efficient and effective is In-Product messaging. Customer response is much greater to In-Product than any other avenue.
IPC (In-Product Content) is a great strategy to increase customer engagement. IPC or promotional ideas refers to messages that are delivered straight to user’s electronic device with the intent to inform, get feedback, from engaging with a specific customer or customers at greater rates other than marketing channels.
Promotional ideas for customer engagement
The definition of a customer is someone who has taken an action that would benefit a business. It takes concentration, money and time for a customer to use your product. A study conducted showed that free customers act differently than paying customers. Starting a relationship with a customer through a free trial will increase customer engagement and will also influence how long they will remain your customers and how devoted they are towards your product.
To increase customer engagement and drive free trial users to upgrade and use premium features you need to interact, involve and form a relationship. To obtain the best results you should give them a chance to get to know you first. It’s as easy and simple as letting your free trial users know you by name so they become more comfortable and begin trusting your brand and becoming devoted customers.
Exchanging information with VIP customers with promotions
IVP customers are those users that have been with your business for a long time, have referred friends, purchased products, family members or enthusiast of your business. VIP’s are not one time customers. Having many VIP customers could mean that your business will advance regardless of economical turmoil’s. There are three types of VIP customers:
• General VIP are customers who are devoted to your business brand. They are customers who purchase products over a period.
• Community VIP customers are not big spenders, but you need them because they are usually the customers that refer your new customers. Bloggers fall into this category since once they post a blog about your products you can expect hundreds if not thousands of new subscribers and users.
Deliver valuable content and products to your customers
A great marketing engagement strategy can be gained through delivering useful and valuable content and products that attract your customers. When you truly value your customers, and provide support you will gain an army of devoted customers.
Do It Yourself Web Design Versus Hiring a Professional Web Designer – Website Design in Reno Nv
Obviously I would rather you contact me to design and build your company’s website, but if you have extra time on your hands and a little tech know how experience, you should be able to setup a decent static website in a week or two.
Have you seen the commercial where the father had decided to setup his own website and save a few thousand dollars? LOL then it takes a lifetime to actually get the site working correctly. Reno Web Design.
Many website builder company’s claim that their web software makes it super simple to set up a website, even a kid could do it. The truth of the matter is that not all website builders are easy to use or worth the effort of learning a new web software.
Everything and everyone you know has at least one flaw, if not several of them lurking around the corner. We all try to put our best face forward; web builder companies are the same.
Do a quick web search in Google for the name of the website builder and add the word complaints or bad reviews after like so: Shopify.com bad reviews or Shopify.com complaints. You will see hundreds if not thousands of bad reviews. This is the same for all large hosting and /or website builder sites. Sometimes you have to dig a little deeper, say page 2 or 3 to see the real reviews of a website company.
Most of the time you will find yourself on hold with tech support (if they even have phone support) or waiting in line to chat with a tech support person who could care less about your needs. Hours and hours of time wasted when you could have been watching your favorite show or out on a hot date with the love of your life. Seriously. This stuff is a pain in the but most days to deal with. I don’t want to just pick on BlueHost.com.
All hosting and web site builder companies have bad reviews, it is part of being in a very competitive and booming industry. It is important to look through these bad reviews to see what problems you may experience by choosing that website builder. Then ask yourself if this bug, problem or concern is something you can live with.
Whether you decide to jump into designing your company website on your own or hire a professional web developer, I have put together a guiding list of items you will need on your website creating journey.
Secure a domain name for your new website. Godaddy is great middle man to do this. They charge about $9 a year for your domain name. Make sure to register this name for 5 years or more. Never let your contact information with the domain registrar become out dated for your domain name. Always keep your email, phone and/or mailing address updated. If not, you could lose it to a competitor. Try to register a name that matches your business name. Do not use abbreviations as they are difficult for your customers to remember. Keep the domain name short, memorable and try your best to get the .com version.
Now that you have a great domain name, you need to have hosting setup. Think of hosting like renting office space on the world wide web, much like renting office space in a busy shopping mall. Hosting plans range in price from free to thousands of dollars a month. Most small business websites can make do with an affordable web hosting plan from Hostgator or Blue Host for about $10 a month. Hosting will house your website files, your emails and other important software needed to run a website. Make sure to purchase Site Lock and Backups for your hosting account to protect your website from attackers, hackers and hi-jackers.
Most hosting companies offer free website builders. There is usually a learning curve with any new web building software. Research the name of the web site builder online to check and see what problems are associated with this free builder. Even pay as you go web site builders have their bugs and headaches. Shopify starts at $29 a month and is super easy to use, BUT, they do not have site backups. A BIG problem for anyone in business to actually sell something. You can buy a website already designed online for about $89, but then you need to learn how to setup correctly and install all the plugins and/or features needed to make the site work. Most theme websites offer an install service for about $600+ per site. You could use a free WordPress theme as well. Your site might not look the greatest, but at least you have it up and running with the basic information needed like office hours, location, customer testimonials and pricing.
Test your new website in multiple browsers and platforms. Open your new website in Firefox, Chrome, Safari and Internet Explorer. Are there any weird bugs? Can you live with them? Or are they breaking the website making it difficult to read? How about your mobile phone? Load your website on an Android and an iPhone and see if the site is easy to navigate and read. Mobile ready websites are extremely important feature to have.
After you have your new domain name, hosting and website setup, you need to setup all of your online social media profiles. Protect your brand online by registering accounts with all the major social networks like Facebook.com, Instagram, Pinterest, LinkedIn, Google Plus and Yelp. Add these social icons to your new website.
Technically that is all you need to know to have a website up and running. Building your website is the first step. Marketing is the
Building a good website takes time, effort and courage. There is always something new to learn and a bug to fix. Browsers update and change all the time. You need to regularly check in on your websites health, making sure that it is running as it should.
A professionally designed website is proven to increase sales and customer loyalty. Every business needs a website. Most new customers research a business before buying. Your website is your best chance at persuading them to choose you over your competition.
Marketing your website is a critical last step in this process. A true necessity if you are wanting to see growth in new customers. SEO (search engine optimization) is the art and science of ranking your website high in the search results for the keywords your customers use when looking for similar products and services you sell.
A good SEO company can rank a well-designed website within a month. The goal is to rank for as many keywords as you possibly can. SEO tools can give us a good idea of what popular words are being searched in Google, but it takes time to weed out the useless keywords and find the real gems that will convert a website view into a real paying customer.
2017 SEO is all about user engagement and interaction with your website properties. If you rank a website for a top keyword and the website viewers do not engage in your website, you will start to lose rankings for that keyword.
The goal is to really WOW your website viewers so much so that they either share your site onto their social media profiles, sign up with their email, watch a video or two, bookmark the site and of course buy something from your website.
This new Rank Brain algorithm makes black hat SEO more difficult. Either your website is fulfilling a need with your customers or it will lose rankings no matter how many back links you have.
Content is KING. The most important marketing expense you will ever have for your business is to hire a great copywriter. Sales copy writing can be pricey, but is worth the extra time and money. This investment will last for years to come.
Working with an SEO company, a copywriter and branding consultant can really help set the tone for a successful website. Why even build a website for your business in the first place if all you put on the site is something from your brochure?
The goal of your website is to convert views into customers. The difference between a homemade website and a professionally designed company website is simple. One of them will generate new clientele for your business and the other will hurt your reputation down the road.
A face only your mother could love
Most often, the do it your self-websites look very unprofessional, but you’ve put so much darn time and energy into it, your proud of the work you have done. This makes you blind to the fact that you now have a poorly designed, half-baked company website.
Often clients will call asking for help with these website builder sites after they have exhausted every free evening and weekend they had. Even though they know they should just hire someone already, they now want to invest more time and dollars by hiring someone like me to make the ugly go away. Even then, they LOVE the website they created with these template sites. Not because the site will win the hearts of their customers, but because they hung in there and finally got something half way decent to share. Not a good business plan if you ask me.
Sometimes the truth hurts, but I promise to make it feel better.
You have to ask yourself, can you handle the truth?
Do you want to impress your future customers? Squash your competitors? Rule the world… 😉
Most custom websites I create cost a onetime fee of $600 – $1500. I need about 2 weeks to work my magic. You can go golf, hiking, a cruise, take a long nap…whatever your heart desires. Leave the heavy lifting to me.
The goal of your business website is to boost your bottom line. You have better things to do than slave over your computer. Step back from the computer…Take a deep breath, pick up the phone and dial 775-453-6120.
Top SEO Expert, Sandy Rowley, specializes in growing small business with the latest in digital marketing technologies. Her team creates AI systems for business looking to compete in Artificial intelligence . Imagine unlocking the full potential of your brand, reaching new audiences, and driving growth like never before.
You're not just running a business; you're growing a dream, and with the right marketing strategies, that dream can scale. It's time to move beyond the challenges of limited resources and expertise. By partnering with marketing professionals, you open the door to innovative ideas, expert guidance, and effective strategies tailored to your unique business needs.
Don't let your business's potential go untapped. Work with Top SEO Expert and elevate your brand and watch as your vision transforms into success. Call for marketing help today, and take the first step towards a thriving future for your business.
