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SEO Marketing Plan For Manufacturing Companies

SEO Marketing Plan For Manufacturing Companies

Nov 6, 2020 | Manufacturing SEO

by SEO Expert, Sandy Rowley.

Marketing Plan For Manufacturing Company: 4 Steps To Develop A Marketing Plan For Your Company

Developing a marketing plan for a manufacturing company is crucial for success in the B2B market. The ‘marketing plan’ is a sheet of paper that clearly lays out a marketing strategy for your business in order to attract customers. Let’s start from the basics: Manufacturing companies form partnerships with other businesses that place orders – usually for large amounts of products. How do you know where to find customers ready to place huge orders with your company? Follow the 4-step process we’ve laid out below to know how to devise a marketing plan for your company.

The key to a successful manufacturing company marketing plan is to include all possible marketing avenues: Paid marketing and free marketing. The marketing plan for manufacturing company PDF has to include objectives such as sales targets you’re trying to reach and the budget – i.e. how much you’re willing to spend to get there. Instead of focusing all your efforts on one marketing strategy, you should employ a mix of different marketing strategies that will give you an advantage over your competitors.

Step 1) Develop An Edge

The first step is to become a thought leader in your industry by employing branding strategies that give you an edge over your competitors. While this method is free, you’ll have to put a lot of effort to stand out and highlight the differences between you and other manufacturing companies.

  • When a customer is looking to place an order with your company, they are directly comparing you to dozens of other manufacturers. How do you stand out? One word: Branding.

In order for customers to view your company as superior, you have to present yourself as a leader in your manufacturing industry.  Start by developing products that stand out and/or offering better deals on prices. The key here is to give an advantage that other companies wouldn’t and make concessions which make it more profitable to deal with your company than competitors. This is your brand.

Organize events in your industry that give you a platform to promote your products. Once the word gets out, you will become recognizable in your industry and get customers through word of mouth.

Step 2) Set Clear Goals                                                

As part of your marketing plan for manufacturing company sample, you have to set clear objectives about what you’re trying to achieve in the short term and the long term. These objectives can be revised based on performance, but it important to set them early on. For instance, you should have a 1-month target and a 12-month target.

  • The objectives should be marked down as sales or total figures. Example: You want to do $10,000/month in sales within 3 months or 10 new customers in 2 months.

Step 3) Develop Sample Marketing Plan For Manufacturing Company

To develop a marketing plan, the strategy has to be based around your marketing objectives. For instance, at the start you may want to spend more on paid advertising (Google AdWords, Instagram, YouTube Ads) that will give you exposure in front of new customers and later you may want to invest in free advertising such as SEO that will drive new customers to your business over the course of many years – all while developing your brand.

Utilize all marketing avenues at your disposal. As a manufacturing company your target market is the B2B market – make sure you have a presence on all large B2B trade websites like Alibaba where customers from all over the world are looking to buy directly from manufacturers.

Step 4) Revise Performance

The marketing plan is never set in stone – you can expect your marketing plan to change significantly within the first month. Always be prepared for revisions in the long term. If the marketing campaigns turn out successful – double-down on them and spend more on those campaigns while cutting out low performers.

Don’t get attached to marketing campaigns: If they don’t end up performing the way you expect them, cut them out of the marketing plan. The key here is to remain objective and focus on the performance metrics that give you a clear overview of where you get the best ROI. Once you’ve accumulated the data based on a number of different marketing techniques, you can start making revisions to the marketing plan.

Speak with Sandy Rowley, leading Manufacturing SEO Expert 775-870-0488. Call or text.

 

How to qualify an SEO?

How to qualify an SEO?

Aug 19, 2020 | How to qualify SEO?

How to qualify an SEO?

Congrats on realizing that your SEO needs work. Most small businesses are stuck in yearly contracts with well known SEO companies, and have not a clue if their SEO is working or not. They keep paying their monthly fees, year after year, not quite understanding the difference between SEO that generates a positive return on their investment, versus cheap SEO that never follows through on those promises.

Do a quick Google search for “Insert name of SEO company here + complaints” and you will find hundreds, if not thousands of small businesses who reviewed their experiences with SEO experts who did not come through on their promises.

You might be surprised to learn those large, flashy web design and SEO companies are not as high tech or helpful as you had hoped.

How can you vet these SEO experts before signing on the dotted line?

1. VERIFY that the SEO company is actively using SEO to acquire new customers. How to verify that the SEO is qualified? Do a quick search on Neil Patels Uber Suggest Keyword tool will help you sort out the real SEO experts from the wanna be’s.

https://neilpatel.com/ubersuggest/ *UPDATED

This tool has become a little more technical and difficult to find the data needed. I am now reccomending SEM Rush for SEO research tool.

You will need to sign up for a free trial account with this link:

https://www.semrush.com/lp/sem/en/?ref=2017053839&utm_campaign=aio_campaign&utm_source=berush&utm_medium=promo&utm_term=23

2. Pop their website url into the search field.

3. Click on Kewords in their search report.

4. Sort by top 10 keywords.

5. Sort by “SEO”

Now, I ask, how many SEO related keywords do they rank for on the FIRST page of Google?

Surprised? Do they rank for anything remotely related to keywords with search volume or buyer intent?

Any one can rank for the name of their company with the word SEO in it…that doesn’t count!

If you are investing in this SEO company to grow your small business, you better do a little extra research and make sure they can do the job for you!

Your business depends on qualifying your SEO expert or company BEFORE signing a contract with them. It is important to take 20 minutes to at least verify that the company you are spending thousands of dollars with, actually knows how to use SEO to acquire customers!

Enter the website address of the SEO company you are looking to work with. You will see most of the keywords that this company ranks for and their positions. If they rank on page 3, 5, 30, 88? You know they do not understand how to rank their own website on the first page of Google, so why would you trust them to do the same for your company?

What to do to get your companies website back on track?

Call Sandy at 775-870-0488 for a free 15 minute session, no strings attached.

Reno SEO Agency

Reno SEO Agency

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Reno SEO, Marketing & Web Design
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(775) 870-0488
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Marketing Plan For Manufacturing Company: 4 Steps To Develop A Marketing Plan For Your Company

Marketing Plan For Manufacturing Company: 4 Steps To Develop A Marketing Plan For Your Company

Aug 17, 2020 | Manufacturing SEO

Developing a marketing plan for a manufacturing company is crucial for success in the B2B market. The ‘marketing plan’ is a sheet of paper that clearly lays out a marketing strategy for your business in order to attract customers. Let’s start from the basics: Manufacturing companies form partnerships with other businesses that place orders – usually for large amounts of products. How do you know where to find customers ready to place huge orders with your company? Follow the 4-step process we’ve laid out below to know how to devise a marketing plan for your company.

The key to a successful manufacturing company marketing plan is to include all possible marketing avenues: Paid marketing and free marketing. The marketing plan for manufacturing company PDF has to include objectives such as sales targets you’re trying to reach and the budget – i.e. how much you’re willing to spend to get there. Instead of focusing all your efforts on one marketing strategy, you should employ a mix of different marketing strategies that will give you an advantage over your competitors.

Step 1) Develop An Edge

The first step is to become a thought leader in your industry by employing branding strategies that give you an edge over your competitors. While this method is free, you’ll have to put a lot of effort to stand out and highlight the differences between you and other manufacturing companies.

  • When a customer is looking to place an order with your company, they are directly comparing you to dozens of other manufacturers. How do you stand out? One word: Branding.

In order for customers to view your company as superior, you have to present yourself as a leader in your manufacturing industry.  Start by developing products that stand out and/or offering better deals on prices. The key here is to give an advantage that other companies wouldn’t and make concessions which make it more profitable to deal with your company than competitors. This is your brand.

Organize events in your industry that give you a platform to promote your products. Once the word gets out, you will become recognizable in your industry and get customers through word of mouth.

Step 2) Set Clear Goals                                                

As part of your marketing plan for manufacturing company sample, you have to set clear objectives about what you’re trying to achieve in the short term and the long term. These objectives can be revised based on performance, but it important to set them early on. For instance, you should have a 1-month target and a 12-month target.

  • The objectives should be marked down as sales or total figures. Example: You want to do $10,000/month in sales within 3 months or 10 new customers in 2 months.

Step 3) Develop Sample Marketing Plan For Manufacturing Company

To develop a marketing plan, the strategy has to be based around your marketing objectives. For instance, at the start you may want to spend more on paid advertising (Google AdWords, Instagram, YouTube Ads) that will give you exposure in front of new customers and later you may want to invest in free advertising such as SEO that will drive new customers to your business over the course of many years – all while developing your brand.

Utilize all marketing avenues at your disposal. As a manufacturing company your target market is the B2B market – make sure you have a presence on all large B2B trade websites like Alibaba where customers from all over the world are looking to buy directly from manufacturers.

Step 4) Revise Performance

The marketing plan is never set in stone – you can expect your marketing plan to change significantly within the first month. Always be prepared for revisions in the long term. If the marketing campaigns turn out successful – double-down on them and spend more on those campaigns while cutting out low performers.

Don’t get attached to marketing campaigns: If they don’t end up performing the way you expect them, cut them out of the marketing plan. The key here is to remain objective and focus on the performance metrics that give you a clear overview of where you get the best ROI. Once you’ve accumulated the data based on a number of different marketing techniques, you can start making revisions to the marketing plan.

 

Logo Color Psychology: the Complete Guide to Choosing Brand Colors

Logo Color Psychology: the Complete Guide to Choosing Brand Colors

Aug 7, 2020 | Logo Design

Your logo is a powerful, visual element. Ideally, it creates instant recognition and makes people feel more connected to your brand. The colors you select may play a more important role in this than you realize. In fact, color can increase brand recognition by up to 80%. So, which colors should you pick? That depends. What are you selling, and who are you trying to sell it to? Also, what kind of emotions and actions are you trying to evoke?

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This article will dig into the psychology of color in order to help you select the right color scheme for your target audience. If you select the right colors, you can create a logo that has more impact than if you had simply chosen colors according to your tastes.

How Does Color Impact Behavior and Emotion?

First, the way that we see and process visual data is complex. This includes colors. How we see color can be influenced by our culture, experiences, context, and socialization. It’s not as simple a matter as yellow is upbeat, and blue is relaxing. For example, white signifies purity and innocence in some cultures, but in others, it represents death and mourning. Perceptions of colors can change over time.

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That’s why it’s important to take a thoughtful approach to this. Color selection is a complex topic, and it should be done with all of your branding goals taken into consideration. Don’t make these decisions based on simplistic interpretations of pop psychology.

There’s another reason to take this process slowly. You should consider your logo a permanent part of your branding. Yes, it may be possible to make changes in the future, but that’s a complex task. Many brands have tried at this and failed. To get started, let’s get a better understanding of color.

Seeing Color in Logos

When you look at an object, it may seem as if you perceive everything about it at once. You don’t consciously see color, then texture, then shape, then size, etc. In reality, though, you do process the various types of visual input differently. Color is the first thing that you see. That may be why it’s such an important factor in recall.

The Meaning of Colors

Here are some general ideas about the ways in which colors are perceived. Keep in mind that these can vary according to culture. If you find symbolism that will be relevant to your target audience, that’s great. Just keep factors such as internationalization in mind.

Yellow

Like most other colors, there are positive and negative associations. The positives are:

  • Bright and Happy
  • Springtime, flowers, warmth.
  • Gold and good fortune.

The negatives include:

  • Caution or warning
  • Fear or cowardice
  • Illness
  • Envy or jealousy

 Mcdonald’s uses gold and a bit of red in their logo. That’s not surprising considering that the brand’s entire visual identity is about making every interaction a happy one.

Purple

Historically, the color purple was only worn by the rich or royalty. It’s still a symbol of power and luxury. Purple also creates an aura of mystery and protection. There’s also a distinct, feminine feel. This is especially true with lighter or pinkish hues. In the United States and other Western cultures, it can also be associated with creativity and thought.

 Lady Speed Stick, Hallmark, and Cadbury all have predominantly purple logos. These brands also market entirely or largely to women.

Red

Red is bold, fiery, intense, angry, romantic, dangerous, even hungry. At least that’s what the color can mean in some cultures. In Asian cultures, it can mean luck, fertility, joy, and prosperity.

 ESPN and Virgin all have red logos. As a sports brand, ESPN reflects the intensity of competition in their logo. Much of Virgin’s branding is centered around the lifestyle of a known adventurer, Richard Branson.

Green

Because green is found so widely in nature, it only makes sense that people associate with the outdoors, spring, and renewal. It’s the color of choice for environmental organizations, efforts for peace, and brands that want to be associated with the concept of ‘natural’. Green also represents money, wealth, and in some cases, greed. It is also associated with luck and fortune.

 John Deere and BP both use green in their logos. It’s easy to see why a company associated with farming would choose that color. BP changed to a green logo fairly recently in an effort to appeal to environmentally conscious consumers.

Blue

Blue is another color that is widely seen in nature. It appears in the sky and in the ocean. Because of that, people associate with tranquility and calm. It is also a cool color. Brands often use blue as a way to symbolize trustworthiness and stability.

IBM has even adopted the nickname, Big Blue. WebMD, PayPal, LinkedIn, and The Weather Channel all prominently feature the color blue as well. That’s not surprising since each brand strongly relies on trust and credibility. Oddly, blue can also symbolize a melancholy mood.

Orange

Orange can also be seen as bold, warm, and full of energy. People associate it with fall weather and fire. It’s also a harvest color. In eastern cultures, orange is associated with feasting, spirituality, even sacrifice. American’s also associate it with the Thanksgiving and Halloween holidays.

SoundCloud and Nickelodeon both use orange in their logos. As lifestyle and entertainment brands their designers may have wanted to exude feelings of energy and intensity.

White

We talked about white above. It’s connected with innocence and purity. There’s also an association with cleanliness which is why it’s used in medical settings. White Castle used white as a key color in its branding so that people would associate the restaurant with cleanliness. It’s also an important color in weddings in Western cultures. Finally, white can create positive and negative space for a stark, visually compelling look.

The cotton industries logo unsurprisingly features white. Not only is that the color of raw cotton, but it also shows cleanliness and purity that they want people to associate with cotton products.

Black

Black is quite unique. On one hand, it symbolizes elegance, wealth, and power. It can also be associated with darkness, smoke, and uncleanliness. In some Asian cultures, it is a color that is used to create balance.

Black is often a confident choice of brands that are very well-established. Gucci, Prada, and Nike have black logos.

Your Colors Must Have Context

Okay, so it’s clear that colors can have many, often conflicting meanings. How do you ensure the colors you choose are perceived as how you intend them to be? The answer is context. For example, the color green in a logo with the recycling symbol is going to leave a different impression than the color green with a leprechaun and pot of gold.

The color scheme you choose should also be relevant to your product. There are certain colors that are largely associated with specific purposes. Here are some examples of that:

  • Pleasure: Pink, red, yellow, and purple are highly associated with pleasure. They work well with products of status and entertainment.
  • Practicality: Red, black, gray, blue, and green are associated with products that solve a problem.

You can also play with this concept. For example, luxury furniture blurs the line between functional and status. You could possibly use colors from both categories.

The color you choose may have positive associations in one context, but not in another. Consider the color yellow. Use it in a logo with flowers and other nature symbols, and it seems bright and cheery. Now, imagine yellow as the primary color in a logo for a company that makes dentures. Most people don’t want to associate the color yellow with teeth!

Color Text and Typography

The best way to use color is to consider the text and typography that will accompany it. Font and tagline are key tools for adding that context that you need. Typography can really add to the overall aesthetic of your logo. Text, of course, makes it clear what your brand is about, and what your logo is communicating.

Final Thoughts

Think of color psychology as one of many tools. Use it to help you as you try to select logo colors for maximum impact. Then, take other factors into consideration such as your target audience, tagline, and other branding considerations. If you do these things, you should be able to find the ideal color combination for your brand.

 

Author Byline:

 

Estelle Liotard is a senior writer, blogger and editor at EssaySupply, a professional academic essay writers service. She writes high-quality essays on digital marketing, online sales and their related industries for some best custom dissertation writing services with the intent to share practical advice with likeminded readers. In her spare time, Estelle blogs and likes to stay informed about mass communication trends.

Guide To Marketing For Manufacturing Company: How To Make Your Company Stand Out

Guide To Marketing For Manufacturing Company: How To Make Your Company Stand Out

Aug 1, 2020 | Marketing

Marketing for manufacturing companies is paramount during the early stages. Want to get clients who place million-dollar orders with your company? One word: Marketing. Most manufacturing companies get their orders from loyal customers who keep returning for more. This begs the question: How can a new company stand out and get their first customers? Marketing is paramount if your manufacturing company is in the early stages i.e. a start-up.

There are hundreds of potential approaches for manufacturing company marketing that an owner can use to make their products known. This guide will focus on the basics that manufacturing companies need to start marketing their company and create the foundation for future growth.

  • The ultimate goal here is to help your manufacturing company build a loyal customer base interested in placing huge orders on a recurring basis.
  • Recurring clients are the key to marketing for manufacturing company.

Understand The Customer

Use reverse-psychology to determine what the customers in your industry want – and give it to them. This is a proven method to get a head-start in a competitive industry when other manufacturers might slip. Instead of focusing on the company, focus on the customer and what they need. Put yourself in their shoes and imagine what you would do if you were looking for a manufacturer to order from. The buying process usually goes like this:

  • The customer needs X product in your manufacturing industry.
  • The customer researches 5-10 potential manufacturers to buy from.
  • The customer makes a decision based on metrics such as: price, brand, reputation, customer reviews, etc.

The best way to take advantage of this process is to offer an advantage that none of the other companies are offering. Example: If you’re an electric bike manufacturer and the average bike costs $2000, you could make your bikes cost $1499. If the product quality is kick-ass, the customers will keep returning for more.

Develop A Marketing Strategy (SEO, PPC, Alibaba, Social)

Marketing a manufacturing company is different because you’re essentially in the B2B (business-to-business) company and your target market are other entrepreneurs who purchase the products to re-sell at their stores or online businesses. However, this doesn’t mean that those people can’t be reached in the same way that other regular customers can’t. In fact, many of them are actively researching companies to buy from which makes it easier to market to them.

The key to reaching these people is to develop a marketing strategy that caters to people in your industry. Start by developing a presence on trade websites such as Alibaba and Global Sources where you can place your product in front of millions of people looking to buy from manufacturers directly.

Combine B2B marketplace presence with SEO and PPC strategies in your niche in order to cater to people directly looking for these keywords on search engines. Example: An electric bike parts company could target keywords like “Buy electric bike battery”. Smart placement gives you an advantage over all other competitors and you must utilize all marketing avenues at your disposal.

Need improvements in traffic, sales and leads? Call Sandy, top ranked SEO expert @ 775-870-0488.

Manufacturing Company Marketing Expert

 

 

How Much Should A Manufacturing Company Spend On Marketing? Full Cost Breakdown

How Much Should A Manufacturing Company Spend On Marketing? Full Cost Breakdown

Jul 28, 2020 | Manufacturing SEO

 

The average business spends 5-10% of their annual profits on marketing (according to CMO Survey). In manufacturing, the average budget for marketing is 8% of the company’s annual profits. This guide will help you get a clear overview of how much you should plan to spend on your marketing budget and how to devise your profits accordingly.

The average amount varies significantly based on the size of the company and how established it is. We’ll have a look at how different companies perform based on the number of customers and total annual profits. The following figures represent average spending for manufacturing companies based on annual growth:

  • Manufacturing companies that grew by 1-15% in the last year spent 8% of their annual profits on marketing expenses.
  • Manufacturing companies that grew by 15-30% in the last year spent 20% of their annual profits on marketing expenses.
  • Manufacturing companies that grew by 30-100+% (highest) in the last year spent an average of 50% of their annual profits on marketing expenses.

On average, the higher the growth % of the manufacturing company, the more it spends on advertising. This is partially because new start-up manufacturing companies spend more on advertising and experience higher growth.

Example: If an electronics manufacturer generates $700,000 in annual profits – on average they will spend $56,000/year (8%) on marketing or $4600/month. However, there is no guarantee that same company won’t spend $350,000/year on marketing – or roughly 50%. This all depends on the individual business’s objectives and what they’re trying to achieve.

How Much Should A Manufacturing Company Spend On Marketing?

Read below to find out how much you should spend based on your growth rate. To plan your marketing budget, think about what stage your manufacturing company is at. Is this a new start-up company or are you established and already have a steady supply of customers?

If you’re an early-stage company aka a “start-up” you should spend more on advertising because you’ll need to get your first customers through the door. If you’re established and have a steady supply of customers, you should consider upgrading your production capabilities and lowering your marketing expenses.

  • New Manufacturing Companies
  • Recommended Spend: 30-50%/year

Start-up companies should spend higher amounts on their marketing. This is usually in the 30-50% revenue range for newcomers. If you don’t have any customers yet and can’t predict what your profits are going to be like, start small-testing with budgets such as $1000-5000 and then gradually ramp-up your ad spend. Instead of risking it all on a large marketing campaign, you need to familiarize yourself with the market and adjust your budget according to the results.

Determine how much you should spend based on the product you’re selling. If you manufacture a unique product which is hard to come by, you could spend as little as an established company (10-20%). If your product is highly popular and easy to find, you should spend the maximum amount possible to stand out.

  • Established Manufacturing Companies
  • Recommended Spend: 10-20%/Year

Established companies should spend less than start-up companies because they have the momentum and they need little money to stay competitive. The advantage they have over start-ups is a consistent client base that keeps re-ordering from them. This means they only need few new clients to replace older clients and fulfill their manufacturing quota.

On average, an established manufacturing business should spend 10-20% of its yearly profits on marketing. This should be adjusted according to the competition level in your industry. If you’re in a very competitive industry you may want to go above 20%. If the competition is lower, you can reduce spending accordingly.

  • Failing/Stagnant Manufacturing Companies
  • Recommended Spend: 5-10% More Than Current Budget

If the manufacturing business is struggling with net-negative profits, you need to increase your current budget by at least 5-10%. The marketing budget might not be the only thing affecting your profits (consider product revisions), but if you’re in an aggressively competitive industry then marketing can have a serious effect on the success of your product.

Start by increasing the budget for a trial period of 6 months and see how it performs. If you’re seeing an increase in sales, consider bringing the budget down to the previous levels. If you’re satisfied with that progress, make a decision on whether you want to keep the budget increase.

Have more questions? Call, email or text Sandy, leading manufacturing SEO expert at 775-870-0488.

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Market Your First Book or Your Seventh! TMCC Marketing Class 2020

Jun 15, 2020 | Book Marketing

Truckee Meadows Community College Reno

Discover how to generate interest in your book through proven online marketing techniques. Learn methods to cultivate sales and build relationships with fans and other potential customers. Gain expert advice on how you can get the most out of websites, email, social media, analytics and search engine features.

RSVP here: https://truckee.augusoft.net/index.cfm?method=ClassInfo.ClassInformation&int_class_id=27665&int_category_id=0&int_sub_category_id=0&int_catalog_id=0

Marketing Your 1st Book or Your 7th! Reno TMCC
Special guest, Sandy Rowley, a leading digital marketing and web design expert based out of Reno Nevada, will share one on one expert marketing strategies for 30 minutes. Bring your toughest marketing questions for this live round table discussion. www.RenoWebDesigner.com 775-870-0488
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Content Marketing Ideas for Small Business: The Ultimate Guide

Content Marketing Ideas for Small Business: The Ultimate Guide

Jun 3, 2020 | content marketing

A great content marketing strategy is an invaluable asset in establishing a successful small business. So, what constitutes content marketing?

Essentially, content marketing means promoting one’s content on various platforms in order to get the desired exposure. It is crucial for small businesses to lay the groundwork of consistent customer flow which content marketing enables you to do.

As you might know, creating an original content surely is not an easy feat to achieve. There is a myriad of things one should take into account:

  1. Engagement. Engaging content is as precious as gold itself. On the Internet engaging means are lucrative. Therefore, producing content that is both accessible and alluring is of a high degree of importance.
  2. Relevancy. Following a trend is not always a good idea. Sometimes, treading off the beaten path is the way to accomplish what you desire. However, it doesn’t mean that you can’t tweak and tune your content based on the current trend standings. Refining and honing one’s content is an ever-present practice in content marketing.
  3. Inspiration. There is a marked difference between drawing inspiration from something or someone and outright duplicating someone’s content. Inspiration ought to be the initial push that acts as stimulus in creating a unique content piece.

 

It is wise to consider ideas as products of inspiration. With proper resources to extract inspiration from, one can ensure a constant generator of ideas. Now, what content marketing ideas small businesses should take advantage of? We shall look at different ways to reinvigorate the staleness of the matter and help you achieve success.

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Producing a Thoughtful and Firm Blog Post

 

First and foremost, the crux of your content is a well thought out and pensive stream of text. The challenge here is, as was already mentioned, to make it engaging and buoyant, thus granting you the ability to reach a wider customer base. The hallmarks of interesting and structured text starts with the headline.

 

Your headline is, unironically, the head and face of your blog that imparts to your viewers the first impression of what your text might be about. There is even a study showing that 6 in 10 people share links based on the headline and not the content itself. This makes the gravity of coming up with catchy and trendy headlines even more serious.

 

Writing should be an embodiment of your character. It should not act as a farce and facade. Frank and candid writing will garner a much higher success rate than a disingenuous one. Another valid point worth mentioning is conciseness. Treat your writing as a sword that leaves small but deep cuts. It should be piercing and accurate rather than long-winded and bland.

 

The visual appeal of the blog is oftentimes sidelined, although it’s an aspect that incurs a significant contribution to the “clinginess” the viewer has. Blogs with appropriately accompanied multi-media will incentivize a visitor to spend more time on the page, which is even more valuable if you are conducting an Internet business. Because the more time a customer spends on your blog, the higher is chance of them making a purchase.

 

Help From Professionals

 

Sometimes all we need is a little bit of outside help to jolt us in the right direction. There is nothing wrong in asking for constructive criticism or relying on someone to prod you further. Incidentally, as we live in the age of the Internet, we are quite fortunate to have at our disposal the various services that can provide the opportunity for ourselves to offload.

 

Services like LinksManagement can be of great convenience at times of “content crisis” or as a simple boost-up that gives you an inspirational pat on the shoulder. For a relatively small investment you can expect your business to sprite up and, consequently, guide it to further success yourself. That’s the beauty of services like that.

 

They take the weight off of you and give you a golden opportunity to spread your wings a wee bit freely taking into consideration other matters that can potentially arise. So, if you are stuck, there is nothing embarrassing about asking for professional help. Especially, if it concerns the SEO side of things that requires a substantial amount of time to dabble in yourself.

 

Social Media Content Marketing

 

The social media ecosystem is unimaginably big in scope. Therefore, omitting social media influence is a cardinal sin that you don’t want to commit. Why is social media marketing is so integral? It is not only the scope but also the multitude of needs that are waiting to be fulfilled and explored.

 

Social media is probably the biggest avenue to establish connections in. It will prove itself helpful in finding sponsors, investors, or merely curious individuals ready to acquire your product or service. It is no wonder then that many small businesses start their success stories on places like Facebook or Instagram, as it provides an average user an unprecedented outreach to promote their business.

 

As in all aspects of content marketing strategies, social media platforms are only vessels that need content and engagement to float. Thus, determining your initial goals, expectations, and theme should take precedence over other yet inessential things.

 

After establishing your route, it is advisable to choose the platform that would best suit your content. For instance, if your business revolves around clothes, shoes, or accessories, you might be willing to explore the valleys of Instagram rather than, for example, LinkedIn. Although, merging and combining the best of both worlds is also an option. As both Facebook and Instagram work great in tandem and can complement each other greatly. According to statistics, high-quality retouched photos attract three times more attention to a post or an ad.

 

In social media marketing, it is crucial to be consistent and ubiquitous. Monitoring and checking existing or nascent trends should be considered as a day-to-day practice since social media is a rapidly-changing environment that requires constant care.

 

Conclusion

 

There are quite a slew of factors at play but the most important one is to remember that with a novel and unique content complemented with proper graphical addendums you can expect your business to grow untamed. Your main goal should be to pursue great and original content creation since it is the very factor that has the biggest impact on your business’ success.

 

 

Digital Business Models during Covid 19

Digital Business Models during Covid 19

May 19, 2020 | Web Design

Evolution of Online Business Models

Are “as-a-service” digital business models here to stay? Customer values are projected to shift in the post-COVID era, and a direct-to-consumer world may require an online presence for both products and experiences.

It’s hard to think ahead when we are up to our necks in the misery and fear of a pandemic, but every CEO should be focused not just on how to survive, but how to thrive in the COVID-era. I say era because this is not a passing phase, but a new reality.
COVID is accelerating many societal and technology shifts and reversing others. The COVID-era is a technology-driven era with widespread and often forced adoption of trends like work-from-home, online retail, pickup/delivery services, entertainment-as-a-service, telemedicine (well, tele-you-name-it), and machine-learning. Embodied in this change are deep behavioral shifts that, even given a decade, might never have reached these proportions. Enabling nearly all of these shifts is an “… as-a-service (XaaS)” capability be it data, infrastructure, platform, software, or experience. XaaS was already on it’s way to becoming a juggernaut, with a market value of $93.8 billion in 2018 and projected to triple to $344.3 billion by 2024, but it’s now on a whole new COVID-triggered upswing.

These XaaS enabled remote service paradigms are here to stay, maybe not at today’s artificially enforced levels, but to a significant degree all the same. Everyone now knows the perils of work-from-home, but they know the benefits too. As the COVID-era continues to require social distancing for some time, we can’t all go back to the cramped office. And why should we? I hate to see the airline industry in turmoil, but I can’t say that I’ve missed air travel. Now everyone knows just how easy it is to get your groceries or your food delivered, and contactless at that. I miss the big screen, but I’ll settle for great content, 65” TV, and homemade popcorn if I can share the experience with all my friends wherever they are.

But the current change is not just a digital transformation to cloud and consumerized applications, it’s also a behavioral transformation. Forward thinking businesses are seizing this unprecedented opportunity to pause the growth/execution treadmill and imagine a new value/ideation opportunity. Whole teams have been liberated from soul-destroying wash-rinse-repeat cycles and are free to think through new ideas. For better or worse, companies are also leaner and more agile, having been forced to transform their business in order to thrive.

Adapt both your product and your experience

So, what do CEOs need to re-imagine in their business going forward as we enter a new XaaS powered world? First and foremost the COVID-era is a direct-to-consumer world where you may be literally bringing your offering right into the consumer’s home. For B2B, that means an acceleration of the consumerization of the enterprise and often means a self-serve experience with a consultative sales model. Your offering needs to be consumable over the internet. Not only do your products need to be available as-a-service, but so does your experience. Some call it experience-as-a-service. Paid or free, it’s about helping customers understand how to leverage your offering to meet their own transition. Self-serve models are the most scalable but rely heavily on great product experiences.

 

READ FULL ARTICLE ON AMERICAN EXPRESS WEBSITE 

Reno Advertising Companies

Reno Advertising Companies

May 13, 2020 | Advertising Agency

Taking your message to your clients…
Read Why Advertising in a Bad Economy Is Good

Reno advertising agency

Like the rest of the country, companies of all sizes in Reno are struggling to cope with the new reality of doing “business as unusual!”.  They can no longer take customers and clients for granted. Business owners know that, even when things return to the semblance of what they were, regular customers might not return in the same volume as before.

That’s the underlying challenge that PR firms and advertising companies are working to help over come for their clients today.

 

increase-sales-reno

Digital Age Advertising Service Menu

Businesses need customers. We know where to find them.

Whether it’s a wholesaler, retailer or service-based business, you rely on having a steady, predictable flow of customers for your products and services.

This is a digital age, and everyone that’s in the advertising or digital marketing business understands that. So, as an advertising company, what value can you add to your client’s businesses? Well, one thing’s for certain: The old school approach, of running ads in the community newspaper, or posting flyers in malls and shopping centers, won’t work in a digital era. But in today’s digital world, there’s plenty of value-add that advertising service providers may offer to local Reno businesses:

  • Advertising Campaigns

From creating stand-alone digital ads, to knitting those ads into cohesive advertising campaigns for their clients. Advertising companies are great at visualizing online themes that clients and consumers are looking for; and then building marketing campaigns around them.

Obviously, to do that, advertising companies must have an online presence of their own. And for that, your first step is to establish a robust website where you showcase your own prowess for clients and prospects to see.

  • Competitor Research

Your clients want to ensure they offer the best products and services they can to their customers. But today’s digital era means they (your clients) are competing against many other competitors online, than just bricks-and-mortar stores. They’re also up against rapidly changing customer tastes. They’re dealing with new ways to advertise and market their offerings.

In these circumstances, advertising companies can research the competition, the marketplace and evolving consumer trends, and deliver a slew of data-driven marketing ideas to their clients.

  • Branding

The online marketplace is fiercely competitive – more so than the competition traditional in-store businesses face today. As a result, clients of advertising companies need help to differentiate what they have to offer, versus what their competitors are offering. Unless your clients demonstrably show why customers should opt to choose them (versus their industry peers), it’s unlikely they’ll beat the competition!

And that’s yet another value-add that advertising companies can offer their clients. By using digital branding strategies, you not only highlight your clients as the segment leader; but you can also use similar strategies to position your company as the advertising specialist in the client’s niche.

  • Cost Effectiveness

As an advertising company, clients typically turn to you when they have questions about ad-spend. Which advertising channel should they spend their marketing dollars on? How much should they spend on each strategy? Which advertising medium should they choose to get the greatest bang for their buck?

All these questions effectively translate to the oft overlooked question about the cost effectiveness of advertising budgets. Because digital advertising is the way of the future (and very much the present too!), as an advertising company, you can deliver superior value to clients by offering insights into cost-effective digital advertising strategies.

Advertising Agency Resources

Clearly, advertising companies have a lot to offer local Reno businesses. But, as a Reno advertising agency, you’re not alone in helping clients make the most of your business, and the services you can potentially offer to support them. The resources at your disposal include advertising industry associations, staffing and human resource support groups, government trade and industry agencies, and many other institutions and organizations dedicated to providing the resources you and your clients might benefit from.

Some of the resources you should consider leveraging include:

  • The Reno Chamber of Commerce is a great place to turn to when you are looking for help and guidance related to trade and economic developments within the Reno-Sparks area. With over 1,700 full-time members, the Chamber represents the interests of more than 10,000+ businesses, from a cross-segment of industries, in the Reno-Sparks region. As an advertising company, you too could be the beneficiary of the over 4-million-plus referrals the Chamber makes for member services
  • If you are an advertising company specifically focused on a unique business segment, such as Banking, Mining or Builders and Construction, then the Chamber has industry-specific resources and associations that you might be able to leverage.
  • Not in the advertising business too long, or looking to receive industry certification for your advertising or marketing business? Well, there’s no better resource to turn to than the Nevada Business Advisors. Alternately, tap into the resources offered by the Nevada Department of Business & Industry to receive help and support on certification
  • And while you are at it, why not become a member of the Nevada Government eMarketplace (NGEM). Through one central portal, you’ll be able to access business opportunities from thousands of participating companies at the marketplace. As a business development resource, NGEM is priceless!
  • When looking for inspiration and direction on delivering superior advertising services to clients, the American Advertising Federation of Reno (AAF Reno) is a great local resource to tap into
  • Depending on where your advertising company operates in Reno, you might also find some excellent marketing support from the Reno-Tahoe chapter of the American Marketing Association (Reno-Tahoe AMA)
  • Stay connected with, or get involved with programs and events hosted or sponsored by the Economic Development Authority of Western Nevada (EDAWN), to capitalize on local marketing and advertising opportunities
  • If your advertising clients represent specific segments of the local economy, you must associate with specialist agencies and associations that represent businesses in that niche. Tap into resources offered by organizations like the Reno-Sparks Association of Realtors (RSAR) or the Reno-Sparks Convention and Visitors Authority (RSCVA)
  • A great way to continually develop the skills and talents of your own staff, and those of your client’s, is to take advantage of all the support that the Northern Nevada Human Resources Association (NNHRA) has to offer
  • Every business needs some form of advice and support, especially during the formative years. The Nevada Governor’s Office of Economic Development (GOED) offers a number of resources that advertising companies may tap into

Some entries, in the collection of resources mentioned here, are marketing and advertisement agency specific, while others may be resources for the broader business community – including marketers and advertising companies. The point of mentioning them here is to underscore the fact that, as an advertising entity helping clients make the best of their advertising strategies, you have many resources that you can tap into. As well, as a value-added service to your clients, you could also direct them to leverage these resources.

So, what specific resources and services might advertising companies hope to tap into through these organizations? Well, the range of benefits are very broad, and could include preferential financing terms, best practices, networking, clarity on industry rules and guidelines, lobbying for legislative improvements in the advertising industry – and a lot more.

If you are specifically looking to take your business online, or if you believe your clients might benefit from digital marketing, then RenoWebdesigner can help. We can help you understand critical-to-success aspects of your online marketing strategy, including how your business ranks online, where the significant portion of your web traffic comes from, and what keywords in online searches are the most profitable for your business.

The Advertising Agent’s Online Toolkit

As an advertising business, you owe it to yourself and your clients to arm yourself with an array of services in your toolkit. These tools are what you’ll unleash when clients ask you to help them get ahead of their competitors. And appropriately enough, the tools you need to compete against your own competitors are the same toolset your customers and prospective clients are looking for.

More specifically, your digital toolkit must include skills, tools and techniques to help clients in:

  • Mass Messaging

The days of sealing and mailing individual envelopes with your marketing message are long gone! Today, online advertising campaigns, like Pay-per-Click (PPC) and email marketing reach a much broader audience than snail mail does. Advertising agency clients look to their service provider to help them with digital mass messaging.

  • Promote Loyalty

Your website is a powerful tool that you can use to promote loyalty within your client base. However, if clients visit the site and see something “plain” and “uninspiring”, it’ll do anything else but promote loyalty in you! Having a professional web presence is key to instilling customer loyalty!

  • Instill Confidence

One of the main goals of any advertising company is to help clients gain the confidence of their clients. However, to do that, clients must first have confidence in the agency (you!) that’ll help them build client confidence. By promoting your own services online, through blogs, articles, opinion pieces, and other confidence-instilling strategies, you’ll ensure that clients have confidence in your ability to deliver what they are looking for.

  • Building Networks

Making strategic use of social platforms, like Facebook, Instagram and Pinterest, advertising companies can tap into a vast network of professional associates to further their business objectives. However, to do so, you need to establish a well-designed social networking profile of your own. It is only then that you can help your clients tap into their own social presences to market and advertise their own services.

  • Brand Recognition

A crucial arrow in any advertising companies quiver is their brand. Having an online branding strategy is very important for any advertising company, because that’s what sells. By engaging in online advertising, promotional campaigns and content marketing activities, you can ensure that prospective clients (and existing customers) know and recognize your brand.

As a local Reno advertising company, one of your objectives must be to help promote your clients beyond just the local market. And relying on old-school tricks and techniques to do that won’t cut it anymore – not in today’s digital world. You therefore need to band together all the above tools, into a single unified online marketing strategy of your own, to position yourself to support clients make their presences felt beyond Reno.

Taking Your Business Digital

Taking your business online, and establishing a robust, professional digital presence is the best way to showcase your own business. And it can be a way to attracts clients, and prospects, looking for professional assistance with their own advertising strategies. Reno advertising companies provide invaluable services to their clients, especially in today’s new age of digital marketing and advertising.

From digital advertising campaigns to social media marketing; and from SEO to PPC marketing, it pays to position yourself as a full-service digital advising service provider. However, if you aren’t a digitally-savvy advertising company – no problem! Work with RenoWebdesigner to not only create a powerful online presence of your own, but also to provide value-added digital advertising and marketing services to your clients.

How might we collaborate to unleash the power of digital advertising and marketing, both for you and your clients? Through a combination of advisory, consulting and web services, including:

  • Web Design
  • Web Development
  • Digital Marketing
  • Pay-Per-Click (PPC) Marketing
  • Social Media Marketing (SMM)
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Brand and Reputation Management
  • …and a whole lot more!

Reno advertising companies have yet another powerful local resource they can tap into to learn more about how they can transform their business in today’s world of digital marketing and online advertising. Join Sandy Rowley, one of Reno’s leading online marketing experts, each month for a FREE marketing workshop.