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5 Common SEO Mistakes When Revamping a Website (With Their Solutions)

5 Common SEO Mistakes When Revamping a Website (With Their Solutions)

Jun 24, 2019 | SEO Audit Website, SEO Expert

Redesigning a website is a detailed project with hundreds of steps requiring thought and decision-making at technical, financial, creative, operational, and strategic levels.

Months of planning, designing, writing, and developing are involved before your website is ready for the world.

Knowing this, it helps to avoid mistakes rather than make them.

One key to making sure your launch goes off without a hitch is to ensure your website speaks the language of search engines—or SEO. You need to ensure that any SEO value you’ve built up with your old website is both retained and enhanced on your new website.

Here are five SEO mistakes to avoid to prevent disasters and unnecessary delays in revamping your website.

SEO mistakes

Mistake #1: Redesigning Without Goals

Before you start designing or mapping out content, you need to ask yourself what the primary goals and objectives for the new website are.

If your website intends to generate sales leads, your content and user experience need to align with your conversion paths. Inbound marketing programs rely on this. You generate awareness and therefore leads by increasing traffic. This means high-quality content creation, chiefly in the form of blogs and vlogs, social sharing, and creating reasons to keep people coming back to the website.

Define the ideal customer and your target audience(s). Define the core phases that potential customers experience when deciding to purchase your product.

You will be able to define these key elements by asking what the must-have features and components are that will help you accomplish your goals?

Mistake #2: Not Capturing Analytic Benchmarks

You need to establish metrics based on your old website’s performance. Analytics benchmarks can be found in HubSpot or Google Analytics will assist you in goal setting for the new website.

Benchmarks will include time spent on site, overall visits, and average banner click-through rates: B2B publishers who monetize based on ad revenue are chiefly concerned with these.

Visitors to sales conversions of a certain product is another benchmark to note. A B2C company should waste no time and focus the entire user experience toward this right away.

A service-based organization may be more concerned with lead generation and therefore prefer to spend more effort raising awareness outside of its brand.

From an SEO point of view, to retain link equity and any value you’ve built on your current domain, you should benchmark the following metrics at least:

  • Total traffic (from organic search, referrals, etc.)
  • Conversion rates (ideally each step between traffic and customers)
  • Which pages are getting organic traffic (usually mapped to the best keywords)
  • Usage metrics (geography, bounce rate, time on site, etc.)
  • Inbound links (sites that are linking back to you)

Mistake #3: Choosing the Wrong CMS and Hosting Provider

The right content management system (CMS) is perhaps the single most important factor for a website. Taking the scope of the new site into account, you also have to consider cost, functionality, support, security, reliability, and speed.

To ensure a perfectly optimized website a CMS should have:

Responsive design

Is the website responsive? Can it work seamlessly across any computer, tablet, mobile device, or browser? Google watches for this as an SEO signal.

Functionality

Can you add the right meta tagging or rich schema that search engines use to understand the layout, context, and content of your website?

Analytics

Does the CMS allow you to add analytics functionality or have analytics functionality built in? You need to be able to easily track visits, leads, bounce rates, time on site, and user flows, and build custom reports to answer specific marketing questions.

Support

Do you have access to a support team or an online community if an issue comes up with the CMS? Make sure you know what SMS customer support is going to cost in advance.

Speed

Make sure your website is using an up-to-date CMS with a fast hosting provider, since search engines use site load speed as a ranking factor. HubSpot  has a lightning-fast hosting provider

Mistake #4: Not Submitting a Sitemap and other SEO Mistakes

Every website should submit a sitemap to search engines like Google, Bing, and Yahoo. These can be submitted through the respective search engine’s webmaster tools feature. A sitemap shows the URLs for your entire site and helps search engines understand the organization of your website.

And before that, during the web redesign phase, make sure your use redirects properly. Another of the more common SEO mistakes either using 302 (temporary) redirects, or using 301 (permanent) redirects the WRONG way.

If you’re eliminating pages from your old website, you need to redirect your old page to the most relevant new page with similar keywords. This is a much better option than just sending people to your homepage or your blog.

Mistake #5: Not Telling Search Engines About Your Domain Change

You need to tell search engines like Google that your new website is no longer the same. In addition to submitting your new sitemap, use the change of address tool in the Search Console for Google to give them an update.

When submitting your change of address to Google:

  1. Move your content over to the new domain.
  2. Verify Google Search Console on the new domain.
  3. Submit your change of address in Google Search Console.

One More Thing

If you’re not using secure hosting (HTTPS) yet, you need to get with the program. Seriously.

Bad security practices are detrimental to SEO. Search engines will remove your website from their index if your website has been hacked. Make sure your CMS has the right security built in or you are using a security plug-in to avoid this.

Some browsers draw the visitors’ attention to a non-secure warning if your website is not using secured hosting.

As of April 2017, 50% percent of page one search results were on https, so this is the new industry standard. It is important to the website’s ability to rank and to users in general alike.

In summary, when redesigning a website you cannot cut corners and you cannot afford to make SEO mistakes. Every other website designer worth their salt is paying attention to every detail – and you need to do the same.

 

Top 5 Reasons Why an SEO Website Design Company is Critical For Today’s Manufacturers

Top 5 Reasons Why an SEO Website Design Company is Critical For Today’s Manufacturers

Apr 15, 2019 | manufacturing web design

You know how they say “don’t judge a book by its cover”? Well, it doesn’t apply to websites. This is why manufacturing companies are designing new sites or redesigning old ones.

As soon as they arrive, visitors make instant judgments based on how your website looks and how easy it is to use. And they’re making the decision to stay or bounce in less time than it takes to snap a finger.

Users also love responsive websites. Which is probably why they dislike referring others to websites that look awful on mobile devices. This is why you can no longer throw up a substandard site.

Like it or not, a badly designed site is bad for business. If you care about your business, a mobile-friendly website is no longer optional. You need one designed by a reputable seo website design company.

Here’s why:

Prepare Your Website for the First Contact

What’s the first impression that people have about your website? You see, people decide if they want to stick around within a few seconds of landing on your site.

If it looks like something out of the 90’s -most manufacturing companies have crappy sites like that- most people will bail.

A seo website design company will design or redesign your website so it looks modern, is user-friendly and optimized for the search engines. They’ll also tweak the site so it’s mobile-friendly and responsive.

This is important because 8 out of every 10 sites are viewed on mobile devices. Statista reports that over 50 percent of all web users access the web through mobile devices. So, you cannot afford to ignore mobile.

More importantly, they’ll deploy web design and seo best practices like simplifying website navigation, providing a clean look, optimizing your website and combining texts and visuals.

These will provide an overall, pleasant experience for your audience.

Makes or Breaks Your Business

Almost 80 percent of web marketing firms claim that poor website design affects their clients’ businesses. Most people check out manufacturing company websites before even deciding to do business with them.

A poorly designed website communicates poor brand management. This tells them that you’re not running a serious operation.

Customers are put off by poorly designed websites. They’d rather do business with your competition, just because their website inspires more confidence.

A seo web design company will give your company that facelift it needs, thus making your website one that’s appealing and attractive.

Increased Search Engine Rankings

Many regular web design firms only do a good job of building you a pretty, functional website. They hardly do anything for your website rankings on the search engines.

Yet, this is where the bulk of traffic comes from. Your website must be seo optimized so that it enjoys increased search engine visibility.

We’ve heard some manufacturers ask why is seo important. Well, a seo expert makes sure that your website gets ranked in the top 10 listings for all targeted search results.

Websites ranked in the first position get 33 percent of all traffic from keyword related searches. That’s huge. Even more, those same visitors hardly every scroll past the top 7 listings.

Manufacturing companies who are able to snag the top 3 positions get far more work and inquiries than they can handle.. all for free. The best part is they don’t have to spend a dime on paid advertising, that may not even work. How cool is that?!

Many manufacturing companies websites are there just for show. Don’t be one of those websites. Learn what is the best budget for Manufacturing Marketing & SEO?

Optimizes Websites for Higher Conversion Rates

With increased search visibility comes more traffic. But, lots of traffic to your website isn’t enough. You need all those visitors to take action.

This is why your site must drive more leads, phone calls, and business. If it’s not, then you’re doing something wrong.

When people visit your website, they should be compelled to take actions like making inquiries about your products, hiring your service or buying your products.

As a manufacturing company, you want those prospects to do business with you. The best way to do that is to have a website that gets people to take action. An SEO web design company will design your website with maximum conversion rates in mind.

This means they may have to do a lot of A/B testing, test your website copy, and switch things around until you get the best value for your money.

An average web design company won’t do this, as they’re only trained to just make your website “pretty”.

Good seo web design companies ensure that there’s a bold clear call to action on every page, reinforce the actions through persuasive texts, include visuals where necessary, improve website loading speed, and select the right colors for better conversions.

Constant Updates and Maintenance

Every website requires consistent updates and maintenance. If your website is wordpress based, you’ll need to update the version quickly to prevent security breaches.

They’ll carry out code and security upgrades, monitor bandwidth usage, ensure your website is live at all times, and so much more.

Your website’s content must also be fresh and in keeping with the times. It’s no secret that constant content updates help improve Google rankings. It helps drive traffic too.

A competent seo web design company can easily create a content schedule that will help refresh your old content or post new content with targeted long tail keywords.

Google’s freshness index constantly ranks newer content above older ones in a bid to continually provide fresh information. You should take advantage of this.

Is That All a Seo Website Design Company Does?

Not at all. They do so much more, including deploying effective marketing strategies that will keep you at the top of the search engines.

If you want to know more about why you need a seo website design professional, check out this article. We cannot overemphasize the importance of a seo website design company for a manufacturing company.

If you’d like to talk to a professional seo web design firm about this, get in touch with Sandy at Reno Web Designer.

 

Here Are 7 Things SEO Content Writers Think About Before They Write An Article

Here Are 7 Things SEO Content Writers Think About Before They Write An Article

Apr 15, 2019 | Reno SEO Company, Reno SEO Expert

It’s time to take your company to the next level.

You’ve tried personalized pens, cute social media posts, and fresh business cards, but nothing seems to be boosting business as it should. It can be a frustrating place to be in as a company owner.

Luckily for you, there are people who are SEO content writers. Search engine optimization sounds scary, but trust us, it’s worth it.

They are intelligent, creative, and always down for a challenge so you know you need to add them to your team. If you want to get in their head a little more, above are 7 things they always think of before writing an article. Make sure to keep reading!

1. The Audience

Quite obviously, thinking about the consumers of the content is important. Many companies love their products and talk about them but forget who they are talking to most of the time.

The first major step of creating SEO content is looking at a targeted demographic. Are they old or young? Are they city-dwellers, male, female, parents, home-owners, etc?

Knowing your audience is critical but knowing how to reach them effectively is also important. If you’re trying to sell a new pressure washer to homeowners, there’s probably no sense in describing the physics and science behind how it works.

Just let them know it works and what sorts of applications they could use it on. They probably aren’t concerned about mechanics as long as it does the job. That’s why you need people who know how to advertise to an audience.

2. The Research

People want good information, and people want facts to back it up. One of the main components of SEO writing pieces is reliable evidence. This not only means doing the research, it means finding credible sources.

SEO content writers know where to look and how to look when it comes to doing the research. They can sift through articles, statistics, and pages of information and pull out the parts they need.

They work in the facts to new pieces and always give credit where it’s due. Hard, cold facts will take your advertisement to the next level. This is one reason you need a professional SEO consultant.

3. The Clarity

If someone can’t read and understand your writing, they definitely aren’t going to buy your service or product. An SEO content writer is concerned about the readability of every piece.

They don’t type like they’re speaking to a toddler, but they make sure the writing is easy to digest and doesn’t overwhelm anyone. You’re less likely to read something if it’s 25 paragraphs of dense information.

Professional writers know how to properly breakdown and present information for those viewing. Make yourself presentable and approachable with a content writer.

4. The Keywords

Targeted keywords are the words your desired audience is typing into the search bar. You want to include these words to boost any content you publish. Good SEO writing effectively uses keywords.

Notice the word “effectively”. This means they aren’t using the keywords excessively or placing them where they seem awkward. The writers are intentionally choosing words they can naturally work into a piece.

They can find these words by observing potential customers and conducting surveys.

5. The Visuals

Most people can agree a picture is more appealing than a few lines of words. While the words contain important information, an SEO content writer is going to find the visuals you need to draw in people.

These visuals can include things like graphs, photographs, and video. Good writers will choose visual content that compliments the writing and keeps the audience interested.

Graphs project information in a way that’s easier to understand for people. If you’re trying to report statistics of the success of a new product, work a bar graph into the mix. It’ll give you a fair bump up in the competition.

6. The Analytics

Accurate reports and numbers are absolutely critical and content writers understand. Why are they important?

Without accurate understandings of how your content is performing, you can’t improve on weaknesses. There’s always room for improvement, and you need to be aware of what you need to improve.

Take time quarterly to evaluate how certain keywords are performing, how many people are reading your content, and if people are clicking on the links you provide. All of these things contribute to your success.

Once an SEO writer has the information he or she needs, keywords can be shifted if need be. Especially if you’re in a growing industry, keywords can shift and transform often.

7. The Actual Content

Nothing is as important as the actual meat of the content you’re presenting to the audience. Every word should be chosen carefully and should have a place in the piece.

When creating content, writers think about length, angles, and effectiveness.

As far as length, it’s important to find the appropriate word count. Not giving enough information could write you off as not knowing what you’re talking about. Giving too much information could bore people.

When it comes to angles, topics should create multiple conversations and encourage people to do their own thinking. You want to be straightforward while also allowing openings for different facets.

Effectiveness is judging how well the content is getting across to the audience. Are they understanding the information? Are they taking action using the information?

All of these elements can make or break the success of a piece. A great SEO content writer will know what to do with all of it to rake in wins.

Hire SEO Content Writers

Not everyone understands search engine optimization (SEO), and that’s okay. It’s why you need SEO content writers. They can take your service to where it needs to be.

From keywords to visuals to content, they work magic when reaching audiences. Above are only some of the things content writers think about before sitting down to write a piece. Even though it’s only part of it, it’s enough to show you why you need to hire one.

If you need help with marketing, SEO, or design, make sure you request a quote.

What Exactly Will An SEO Expert Do For You?

What Exactly Will An SEO Expert Do For You?

Mar 15, 2019 | SEO Expert

“SEO is the fastest way to solifify a businesses authority in any given market…”

Sandy Rowley Shopify SEO Expert

By 2020, research shows that businesses will spend $80 billion dollars on SEO. If you’re going to put out big bucks on SEO, you want to know what you’re getting.

Since you want to know what you’re getting, you ask, “what is an SEO specialist?” and “What am I going to get out of these SEO efforts?” These are great questions and if a service you’re working with won’t tell you what they’re doing – run the other way!

Continue reading this article to learn what true SEO specialist will do for your business.

What Is an SEO Specialist?

An SEO specialist is a professional that keeps up with the latest and great in the SEO world. SEO stands for search engine optimization. Search engine optimization is the practice of helping your website get to the top of the search engines such as Yahoo, Bing and the almighty big G – Google.

Common Best Practices for SEO

Here are some of the things you can expect your SEO specialist to do for you when they start working on your campaign. While you might need an SEO specialist, you should know not everyone operates the same way. Some companies operate differently than what we mention below and you should know we can’t speak for all SEO companies.

Keyword Research

Keyword research is one of the most important things you need to do before you even get started on your SEO. You need to focus on getting specific terms mastered so you can get to the top of the search engines.

An SEO specialist uses various tools to look at metrics for keywords. If the metrics are favorable, it is time to see where in the buyer cycle these keywords are. Even if a keyword is a high volume keyword, if there is little to no buyer intent, you likely don’t want to target this keyword.

If you have more time to build your base and can wait to get more clients, you may target keywords that are further up the funnel. There are more keywords at the top of the funnel where people are searching for information but it can take a long time for them to convert.

If you’re a local business, the SEO specialist will help you determine which local terms you need to focus on. If you’re a lawyer, you might find that there are more people searching for XYZ city attorney vs. XYZ attorney. If that’s the case, your specialist will advise you to focus on the term with the highest search volume.

Link Building Activities

Link building is one of the major points of SEO. Link building is getting other websites to link to your website. There are good ways to do this and bad ways to do this.

A true SEO specialist will do this through what is called white hat SEO while less than reputable people may try black hat methods. Black hat methods are spammy and won’t render long term results.

Some of the ways a good SEO specialist will build links are the following:

  • Guest posting
  • Broken link building
  • Press releases
  • Citation building

Guest posting is when you or someone else guest posts on your behalf. When you guest post, the website will link back to your site within the article. You may get an in-context link or you may get a link in the author bio.

Before you commit to doing a guest post, make sure to ask where the link will be. An in-context link is worth more than a link in an author bio.

Broken link building is when you find sites that have broken links on their sites that linked to similar content. Your content may be helpful to replace this information thus giving you a link from this website.

Press releases can get you hundreds of links from sites all over news websites. Even though the content is the same, you’ll still get credit for the links.

Citation building is important, especially if your business is a local business. Citations let search engines know where your business is located so you will show up in the right place in the search engines.

On Page Optimization

While link building is important, on page optimization shouldn’t be ignored. If you ignore on page optimization, search engines will be confused about your site. Without on page optimization, your website isn’t likely to make it ways in front of any of your target audience.

What is on page optimization?

A couple of things you need to pay attention to when you want to get SEO results with on-page SEO is your metadata and your alt text. Your metadata is things like your page title and description. Alt text is text that shows up in case a photo doesn’t load.

When you want to rank for a keyword, include the keyword in the title, description and alt text of images on the page.

Reputation Management

A good SEO company isn’t going to allow you to rank your website with a low rating. You need to work on getting a higher rating if you have low stars or even a lack of reviews.

Most of the time companies have enough business to get the ratings they need, it is just a matter of getting the customers to leave their reviews. When you make it easy for customers to leave reviews or simply ask, you are going to get a much better response.

Get the Help That You Need

Now that you have the answer to your question, “What is an SEO specialist?” and you understand a little more about what they do, you likely have more confidence in the service.

Understanding what SEO is and how it works can be complex, but we’ve done our best to break it down in simple terms. Most people need help with their SEO efforts. If you need help with SEO, contact us today for a free SEO audit.

Reno Networking

Reno Networking

Feb 13, 2019 | Reno Networking

Reno Networking

Networking and Knowledge

Learn about the following marketing strategies:

  1. SEO – What does SEO mean? how can it help grow my website visitors?
  2. Social Media Marketing – Is it worth my time? What is organic reach?
  3. Email Marketing – The do’s and don’ts. What are some of the best apps online that are easy to use and help grow sales?

Ecommerce Website Design : Review

Ecommerce Website Design : Review

Jan 18, 2019 | Webdesign Reviews

View more verified customer reviews on Clutch.io here.

View verified custom reviews on Google here.

“Last month, December 2018, my website crashed…. pages were lost and people were unable to make orders. I don’t know how long it had been down….my last online order had been in early November. I had spent a fortune building this new website and sales had been worse than my 9 year old website had ever had.

I liked the artistic elements and the updated feel, but it just wasn’t producing. I was told it was the WIX’s platform. Google didn’t respect the platform and it didn’t score well with their SEO.

The last years sales online had suffered greatly as a result, even though I had had record sales through my ever expanding commercial distributor network.

I guess now…. I consider it a blessing that the website crashed.

I met Sandy Rowley from Renowebdesigner.com at a business meeting at the “Innervation Center”.

Immediately I learned that she was an expert in SEO and website design. She gave me a quote to move my website and proceeded to reconstruct and transfer the sight to Shopify. Shopify had been recommended to me by others the last few months.

I agreed to her proposal and within a week she had it up and running. It was Christmas time and we all had other things in mind. My products are not Christmas time items but immediately after new years, I started getting website sales. I had sales 6 out of 7 days that first week.

I always believed that my website was key to my overall success and now I’m convinced that I will exceed my record year of 2018.

I commend Sandy for her efforts to reconstruct and transfer my website.

She did a fabulous job and was very fair about it.

She’s easy to work with and pays great attention to the little details.

She has earned my respect and loyalty.

I will recommend her to all my contacts in the future without hesitation.

Sandy is a true professional and her awards and credits are no joke.

I’m so glad she showed up when I needed help. I’m confident she will do fabulous work for anyone.”

 

who-is-the-best-web-designer-in-reno Drop in and Wedge Anchor Setting Tools www.SetItFast.com

 

Talk With Sandy 🙂
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10 Reasons Why Your Business Needs a Professional SEO Consultant

10 Reasons Why Your Business Needs a Professional SEO Consultant

Dec 24, 2018 | SEO Services

10 Reasons Why Your Business Needs a Professional SEO Consultant

Are you in need of SEO help?

Search Engine Optimization (SEO) is rapidly becoming the most essential digital marketing tool. An effective SEO campaign can help you achieve high Google rankings.

Higher Google rankings can lead to greater online visibility, which can drive traffic to your site and get more customers on the line.

It is possible to tackle SEO yourself. However, some companies outsource SEO services.

If you’re struggling to manage a successful SEO campaign, it may be wise to hire a professional SEO consultant.

Here are the ten reasons why your business needs an SEO specialist now!

What is Search Engine Optimization?

Search Engine Optimization (SEO) takes advantage of the 3.5 billion Google searches that occur every day.

In fact, search engines offer all businesses a great opportunity to engage with a vast marketplace.

Think about the way a typical Google search works. Most people search for a word or a phrase that approximates what they’re seeking. For example, you may search for “Search Engine Optimization” or “digital marketing ideas.”

When Google populates results for any given search, it prioritizes the “best matches.” These generally occur on the first page of results, within the top ten listings.

This is where searchers are most likely to click. The likelihood of searchers clicking on content on pages two, three, or four of Google results goes down from there.

That first page of Google is competitive real estate. And the good news is that you can take steps to get your content there, earning you more clicks and (hopefully) more sales.

This is where SEO comes in. Marketers can optimize their online content for keyword searches their customers are likely to enter into Google.

For example, a pet grooming company may cater towards searchers for the following phrases: “dog wash services,” “pet grooming in Los Angeles,” or “cheap grooming.”

SEO involves more than keyword integration.

High ranking sites are also likely to have a high domain authority, meaning that a lot of outside sites link to their content. They also should have high-quality, valuable content.

It is possible to launch an optimization campaign yourself, provided you have the right tools. Yet it is also possible to hire SEO experts to tackle your optimization campaign.

Why Your Business Needs a Professional SEO Consultant

There are many reasons why you may need to outsource your SEO efforts. However, these are the most common motivators.

1. You’re Not Getting the Results You Need

You may have already launched a company-wide SEO effort. Perhaps you’ve performed some keyword research to identify what your ideal customer’s search habits.

At this point, you’ve also likely optimized your online content for select keywords. If so, you’re also inspecting Google Analytics to see what effect these efforts have.

If you’re like nearly every other DIY SEO marketer on the planet, you may not be getting the results you need. Those charts may not be budging. What’s more, your bounce rate may even be soaring!

If this sounds like you, it may be time to hire a professional SEO consultant. A consultant can help you analyze the results of your current efforts. They can explain why you’re not getting the results you need.

Most importantly, they can tell you what you need to do to get those results! In many cases, an SEO expert will take these steps herself to help you get the traffic, sales, or visibility you’re craving.

This is because SEO consultants are well-versed in all things SEO. SEO is a shifting, adaptive industry.

Google changes up its algorithms frequently, and more websites join the world of the internet every day. SEO consultants have their fingers on the pulse of this industry and also possess the expertise needed to drive results.

2. The World of SEO is Intimidating and Hazy

Did we mention that the world of SEO is vast and evolving?

While it is possible to handle SEO yourself, there are so many tricks and tips out there. It can be hard to find the ones that work for you.

Even if you’ve read through Google’s SEO Starter Guide, SEO may still feel intimidating. It may even feel quite simply confusing.

We all know that feeling of trying to become fluent in something that feels perpetually foreign!

This is where a professional can help. SEO experts know this industry incredibly well. Hiring one means you don’t have to know more than the essentials: what your marketing goals are and when you’d like to meet these.

SEO can be simple, especially if you let the experts take over!

3. You Don’t Have the Time

Managing an optimization campaign in-house takes valuable time and effort.

An SEO campaign is not something that can be launched and forgotten about. It requires constant monitoring. The best campaigns are also highly adaptive.

This is because keyword popularity changes with the whims of consumers. Marketing efforts always take dips and rises depending on consumer needs.

If you simply don’t have the time or the resources to tackle SEO on your own, consider hiring an SEO consultant. A consultant can address all of your optimization needs while you spend your hours managing your company.

4. You Need More Sales–Now

Effective SEO can elevate your brand image. It can also make you more digitally visible.

Both of these effects can directly impact the number of sales you receive each month and year.

If your business needs more sales–and needs them now–it’s time to outsource SEO. Optimization experts can quickly derive campaigns that boost your profit margins, all through keyword and digital marketing savvy.

5. You’re Local

Local businesses can struggle to maintain a dependable customer base. This is particularly true for local companies that are new on the scene.

If you manage a local business or if you are launching a startup, SEO is going to be all the more essential to your marketing efforts. In fact, local SEO is all about optimizing your content for location-based keywords.

It can be difficult establishing a local reputation and effectively building a local SEO campaign. We recommend turning to SEO professionals in order to accomplish this and outpace your local competitors.

6. You Run an E-Commerce Company

If you run an e-commerce company, you depend entirely on online visitors. Yes, you also depend on online reviews and testimonials, but your marketplace is purely digital.

Search Engine Optimization is thus vital to your existence. Yet because of this urgency, it can be difficult to meet your industry’s marketing demands.

Think about it this way. The e-commerce industry is booming, and shoppers are indicating a growing preference to conduct the majority of their shopping online.

What’s more, it’s possible to launch an e-commerce business from the comfort of your home, making it more accessible to more entrepreneurs.

In e-commerce, it’s essential to act quickly. Outsourcing part of your digital marketing efforts, especially SEO, can help you establish a powerful online footing right away.

It can also free up your time as you focus on other particulars of running your online company, such as inventory management and packaging concerns.

7. You Don’t Know What Keywords to Use

Keywords form the heart of every SEO campaign. If you manage your SEO in-house, you likely understand the value of thorough keyword research.

Figuring out what keywords your ideal customers are likely to type into Google is paramount to optimizing your content appropriately.

Failing to knit in the right terms can reduce your visibility and make all of your SEO efforts moot.

If you’ve done the research but aren’t seeing results, it’s time to outsource. If you don’t even know where to start when it comes to keyword research, let professional consultants like us help!

Professional SEO consultants are expert at building a keyword database designed to reach your ideal customers. They are also adept at modifying these keywords according to strength and performance.

8. You Have the Marketing Budget

Most marketers strive to launch SEO campaigns themselves in order to save money. This is because outsourcing any digital marketing effort constitutes a financial investment.

And for good reason! Outsourcing in this capacity can have a high return on investment, especially when it comes to time. It can be beyond worth it to invest in services that drive your sales.

If you have the digital marketing budget, SEO outsourcing is for you. If budget is an issue, don’t be deterred. It’s still possible to get a free SEO audit, for example, and input for how to drive your campaign accordingly.

9. Avoid Penalties

Yes, you can contract a Google penalty for sidestepping one of its SEO guidelines. This is more common than most business owners realize.

For example, “overstuffing keywords,” the process of cramming too many search terms into one page, can earn a penalty. This is easy to do if you’re new to SEO!

Google penalties can tank your rankings. They can also make it difficult to build an online presence quickly.

Avoid penalties by hiring an SEO consultant, who will follow best practices at all times.

10. Develop a Relationship

Most professional SEO consultants build longterm relationships with their clients. This is because, once again, SEO is not a “quick fix” in marketing.

It requires an understanding of company vision and goals. It also depends on frequent communication between clients and professionals.

In short, working with a consultant can develop a valuable relationship, one you can take with you through your company’s leaps and bounds. This can be rare in the corporate world.

Final Thoughts

Outsourcing your SEO campaign can give you longterm, palpable results. It can also save you valuable time, enable you to develop a long-lasting relationship, and drive sales.

If you’re on the fence about hiring a professional SEO consultant, think more closely about your marketing goals and budget. What can you afford to outsource? What results do you need?

We are always here to have a conversation and give you a free quote on professional SEO services. Learn more here!

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