Complete the form by clicking here. You can expect a full SEO review of your website within 24 hours. If you do not have a website report in your inbox by then, please call Sandy at 775-453-6120. All results are held confidential.
Your About to Increase Website Sales!
Hello there! Please keep an eye out for an email from sandy@renowebdesigner.com in a few days or less (check your spam/junk folder). We are working hard on reviewing your website and putting together a plan to help you boost website sales within a month or less. Have a question? Call us at 775-453-6120.
Check out how we helped a local co-working space increase their sales by a 1000% in less than a month here:
Reno is once again a thriving boom town. With this added boost in economic growth, also comes increases in rent around the city. The average cost of renting office space in Reno is over $1200 a month plus utilities. Most small businesses tough it out at home. Saving thousands of dollars a month that would otherwise go to a landlord.
Working from home gives you this false sense of peace and relaxation that does not motivate most people to work for the sale. When the day gets stressful, it is way to easy to grab some snacks from the kitchen, turn on Netflix and spend the rest of the afternoon lost in binge TV land. Often times, you will get board or lonely working from home.
The idea of going to a chic coffee shop starts to sound very appealing. The Reno area has some of the best restaurants and cafes, Swill Coffee & Wine and Coffee Bar Reno are my personal favorites.
I mean, really, you have been working hard on your startup, you deserve a treat of some sort, right?
Although I am all for a break from the same mundane home office routine, working at a coffee shop can cost more to your over all business goals than a cup of fancy joe.
5 Reasons To Get Your Business a Room already
Studies show that working in a collaborative, positive environment like a co-working space, increases endorphin’s by building a sense of community.
Using the free wi-fi at your local coffee shop can open your computer to a world of malware, hackers and viruses. Read more on this threat and how to protect your self here: https://thenextweb.com/insider/2015/08/08/how-to-stop-hackers-from-stealing-your-information-on-public-wi-fi/
Coffee houses and other private wi-fi access areas are often noisy. Try making a sales call or two with some couple next to you chatting it up.
More and more coffee houses are covering up access to electrical outlets making the few areas of the shop with them high traffic areas and highly competitive seats to secure.
In order to stay at the coffee shop for more than a few hours, you are expected to buy food and drink. Sure, you can live dangerously and only but a cup of coffee and sit there for 4 hours, but try doing this again. I would not drink that cup of coffee next time. Most small businesses spend over $140 a month on coffee, tea and food items to keep that free wi-fi spot.
I could be a negative nelly, and share more reasons why your business needs a co-working space, but, I think I have made my point. Here are 5 reasons why you should upgrade your business with a professional office space and/or co-working space.
Co-working spaces grant your business a professional place to work without the expensive costs of securing a monthly lease. Fusion@Midtown co-working space costs just $99 a month for a great list of amenities. Most co-working spaces in the area range in price $99 – $500 a month. Very affordable choice.
Most co-working spaces offer free coffee, tea and other drinks. Save the $140+ a month you use to spend at noisy coffee houses and use that money to buy advertising, business cards…etc.
Working in a community of like minded startups and business people increases opportunities you would not otherwise have at home or at a public coffee house.
Use the address from the co-working space instead of your personal home address.
When your business is ready for a private office, most co-working spaces have an upgrade plan that allows a private room, making the move very easy and affordable for a growing business.
Sandy Rowley, lead SEO expert at RenoWebDesigner.com is a local resident of a co-working space in midtown Reno. You can find her chatting it up with fellow business owners Fusion@Midtown Monday through Friday 9 – 5.
Local Reno Dentist Firm Lost All of their rankings…. Sandy Rowley SEO, got it back. 😉
Tools used in this SEO case study:
1. GTmetrix.com. – test your websites speed. Should load in under 4 seconds.
2. Uber Suggest Keyword Research Tool – Test your websites rankings, free. Your website should rank on the first page of Google (positions 1 – 10) for relevant keywords related to your industry. https://neilpatel.com/ubersuggest/
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, Nv 89509 Ask for Sandy Rowley 775-870-0488.
Voted best SEO Company in Reno
Sandy Rowley and her team have extensive knowledge and experience with digital marketing. For over 23 years, Rowley and her local team of marketing experts have helped thousands of Reno area businesses rank their websites online.
Some clients include:
Greater Nevada Field
Gino The Soup Man
LakeCrest Builders LLC
Wiring Products LLC
UNR
Pigeon Loans
SIZL Burger
Burger Me
State of Nevada STEM
and thousands of ecommerce businesses throughout Northern Nevada and the US.
SEO Company Case Study
Fusion@Midtown is an up and coming co-working space located in downtown Reno. RWDR was asked to increase the website traffic to their newly designed website, www.fusionatmidtown.com. Sandy Rowley is the leading SEO Expert in Reno.
“We have had a lot of compliments on the design and layout of our new website, but little to no traffic.” Jon Sarmenta Fusion@Midtown Director.
Jon did a fantastic job on the design for the co-working website, but was frustrated at the lack of sign ups for tours of his new co-working space in MidTown. Reno SEO Company.
“We made the decision to speak with a local SEO expert, recommended by The Cube Incubator next door. Sandy with RWDR assessed our website and pointed out a few items we needed to update the website as well as some off site SEO tips. In less than 2 weeks, we landed our first paid client from our website. Sandy is so easy to work with. I am very pleased with the results.” Jon Sarmenta.
RWDR started the SEO work on October 17th 2016 and within a two week period, Fusion@Midtown has seen a sharp increase in new website traffic and leads to their website.
“Our internet marketing strategy is one highly focused on driving relevant traffic to a specific purpose. Most SEO companies take the shot gun approach to SEO and end up hurting their clients rankings down the road with poor quality traffic and leads. Slow and steady wins the race in safe marketing tactics. Our goal is to help your business succeed for many years to come.” Sandy Rowley, Lead Marketing Expert RWDR.
In less than 2 weeks of solid SEO work, RWDR has returned a positive 1000% ROI for Fusion@Midtown.
Although SEO companies should never guarantee results, RWDR has a pretty good track record of making our clients website marketing efforts, earn their keep.
“Branding is helpful, but a small business can’t keep the lights on with a cool logo and website. You need real paying customers. RWDR focuses on that important key metric in all successful businesses.” RWDR Sandy Rowley.
RWDR’s primary goal is to be a strong team member within your business. We sit down, face to face, ask questions, research your competitors, find out where your best customers are online and come up with a custom marketing plan and implementation that has a proven track record of success for our clients. Reno SEO Agency.
What does an SEO Strategy Session look like?
The first step is for us to speak over the phone for about 15 minutes. Talk about your needs. Set a date to meet in person.
At our first meeting, RWDR team will review your website, your top 5 competitor websites as well as any analytics data you have on hand to determine the amount of SEO work needed to help you gain more clients from your website.
“We discuss your business goals, likes and dislikes about your current website and marketing tactics… we really get to know what is special about your company and employees.” Sandy Rowley RWDR
Reno SEO Company – Site Review
Website review and audit
Email marketing efforts
Social Profiles
Top 5 competitors
Ideal customer profiles
Analytics & Data existing on your hosting environment.
Successful or not so much, traditional marketing efforts.
Does staff need one on one training?
Most large SEO firms have a template marketing plan that they execute, over and over again to thousands of clients across different channels. We at RWDR, a local Reno SEO Company, we focus on one client at a time. We make it our purpose at the beginning of each week to increase your sales. This focus and small business size allows us the freedom to create one on one marketing plans and solutions that speed up the ROI process for most businesses. Where, larger SEO companies have not a clue how to really help increase your sales. Your business is just another case number with robot like customer service hoping that their one size really does fit all.
“We hear so many horror stories of small businesses spending thousands of dollars a month only to learn that the SEO company was sending fake traffic to their website.” Sandy Rowley
Our focus is different. We are actually on the ground, researching what works, what did not work and constantly improving on last months numbers. Our numbers are not just traffic to your website, but actual sales, email sign ups and/or leads from real live humans. This type of strategy can take an investment of time, but the dividends totally pay off for years to come.
Fusion@Midtown continues to see more traffic and sign ups for tours of their co-working space in Reno. I am excited to be apart of their success, this is what i thrive upon. I look forward to working with a few more local clients and adding to our success case studios. Give Sandy a call today at 775-870-0488 to learn more.
Partner with a local Reno SEO Company that cares about your success. Look for us in mid town Reno, located inside The Innevation Center on 450 Sinclair Street, Reno Nv.
If you need a SEO expert in Reno Nevada, consider contacting Sandy Rowley for a consultation.
SEO is a common topic when it comes to search engine optimization. Ranking in the top positions on the search engine result pages gives businesses more exposure and increased revenue potential. Sandy Rowley is an expert with over 20 years of experience in SEO and web design. He has been the lead SEO professional at many companies over the years and continues to provide innovative solutions for all kinds of digital marketing needs.
SEO expert, Sandy Rowley, has been in the industry for over 25 years and is known for her expertise in seo.
SEO has become an increasingly important aspect of digital marketing. Especially for small businesses who want to get the most out of their online presence. There are many things to consider when you optimize your site for search engines. One of the most important is keyword research, which will determine how your site appears in search results.
SEO stands for Search Engine Optimization which is accomplished by optimizing a website’s content so that it will rank higher on search engine results pages (SERPs). The majority of SEO firms offer services that use keywords, back linking, page ranking and social media marketing to optimize websites so they rank higher on SERPs.
Though it is not always easy to find an SEO expert, there are many good ones out there. One of the most reputed and experienced SEO experts in Reno Nevada is Sandy Rowley.
She has more than 23 years of experience in the field, and he has helped many businesses to grow their online presence. Though he works with all kinds of business, her specialty is small businesses with less than 10 employees.
If your like most small businesses, you are concerned with increasing website traffic in order to increase sales for your business. The idea of sending thousands of potential clients to your website seems like sound business decision. Start here by assessing where your current website SEO stands in comparison to your competitors with my free web grader service.
The honest truth of the matter is that most businesses in the Reno area do not have enough people in the area searching for the products and services your company offers to warrant a shot gun blast approach to internet marketing you will often see for sale with other local SEO company websites.
The most popular keywords searched in the Reno Nevada areas are:
Hotels
Casinos
Restaurants
Things to do in Reno
Events
Weather
Weddings
Homes for sale in Reno
These are the most searched terms for our area, but there are tens of thousands of searches done each month for services like Plumbers, HVACS, Handyman, Car Sales, Life Coach and many others.
These keywords can easily be ranked on the first page of Google, IF, SEO is done properly. Google has over 200 steps that need to be updated with your domain name, your website and web page code in order to be listed in Google via SEO.
What is SEO?
SEO stands for Search Engine Optimization.
SEO is the art and science of taking an existing website and cleaning up the code used to create the website to better match the requirements that Google and other search engines require to be listed within their search engine. This is only part of the success formula for website marketing.
SEM (search engine marketing) is the art of marketing your website in a way that search engines see your website as an authority in your field. SEM is an ongoing process where as SEO is usually done 3 times or so per year, to keep your website up to date with Google’s SEO Algorithm changes. Code that used to be seen as safe (white hat SEO) optimization practices can become Black Hat (illegal SEO) over night.
What are examples of Black Hat SEO?
Buying back links to your website. Example: Buy 5000 backlinks by tomorrow for $20. This could sound like a great idea once you understand that links from other websites you’re your website helps to boost your rankings quickly in search, but, keep in mind, Google now actively searches for websites that implement this black hat SEO trick and bans them forever. This is not worth the risk.
Buying website views to your website. Example: Send thousands or even millions of visitors to your website this month for $45. Google loves to see traffic on your website. This tells Google your site is worthy of more traffic. The catch now is, that if you have lots of traffic to your website and no conversions, you guessed it, your website gets banned. If you flag Google bots that you are inflating your website traffic, you will reap those painful consequences. Keep an eye on your website stats every week. Make certain that your SEO company did not buy fake website views to trick you into thinking you’re getting lots of real clients on your website with their fake work. ***Link how to spot fake website traffic.***
Does your website have thousands of back links or referral traffic from a spam site? Or from some cheesy directory in Asia or another country? This is a telltale sign of fake SEO work.
Website Helpers has a good article on Black Hat SEO tactics that can destroy your online reputation with the major search engines.
Invisible text. Don’t put white text on a white background. In fact, don’t put even very light yellow on a white background. The engines aren’t stupid; just because the colors aren’t exactly the same doesn’t mean they can’t figure out there’s no contrast. Yes, there are clever ways to try to fool Google about what the background color actually is, but Google is probably aware of most of them anyway, and I won’t cover them besides.
Cloaking. Google knows what’s on your site because periodically its automated robot called Googlebot visits all the pages in its index, and grabs all the page content so it can analyze it later. Cloaking means showing one page to Google bot and a completely different page to real human visitors. Google despises this aplenty.
Keyword Stuffing. The engines want your pages to be natural. Finding every place to cram your keywords onto your pages — or worse, including a “paragraph” of nothing but keywords, especially if they’re repeated ad nauseum — is a big no-no. Do you consider pages with lists of keywords to be high quality? Neither does Google.
Doorway pages. A doorway page is a page built specifically for the purpose of ranking well in the search engines and without any real content of its own, and which then links to the “real” destination page, or automatically redirects there. Doorway pages are a popular choice of some SEO firms, although Google has cracked down on this and many webmasters saw their pages disappear from the index. Some SEO firms call their doorway pages something else, in an effort to fool potential customers who know enough to know that they should avoid doorway pages. But a doorway page is still a doorway page even if you call it something else. Some engines may decide that an orphaned page is a doorway page, and if so then the page or the site might suffer a penalty.
Spam. Spam has a special meaning with regards to SEO: worthless pages with no content, created specifically for the purpose of ranking well in the engines. You think they have what you’re looking for, but when you get there it’s just a bunch of ads or listings of other sites. The webmaster is either getting paid by the advertisers, or the page is a doorway page, with the webmaster hoping that you’ll click over to the page s/he really wants you to go to.
What are the current, known safe, white hat SEO tactics that will increase your website traffic in a way that boosts signs ups and sales on for your company?
Posting use full FAQ’s, How to Articles and web tools for your website views are a great way to build up traffic.
Being an active and helpful member of the top 3 social media sites your customers frequent.
Participating in local events that help the nonprofit community.
Generating news worthy events.
Having clean code built to the latest SEO standards.
Implement a conversion call to action on website pages. Example: sign up for our email here, buy this now…. download this free e book.
White hat SEO is all about being a good neighbor, useful services and information. Gaining press mentions and playing the SEO game fairly.
Search engine marketing includes multiple resources and tools that help rank your website in the organic search engine results as well as the sponsored ads at the top and bottom of the search engine results page. Integrating social media campaigns that accelerate social mentions, back links to your websites and actual clients coming in through your door.
With Googles latest update, it is extremely important to keep your visitors engaged with the content on your website. Google tracks how long these viewers are on your website clicking around. This tells Google that your website is interesting, helpful and a good resource to rank high in search.
Internet marketing is a collaborative effort of working with social media, content creation and optimization to meet SEO standards. Internet marketing is an ongoing effort just as traditional marketing requires updated information, contests, coupons, sales…promotions to keep your customers satisfied and with your business front and center.
Look at other successful internet marketing campaigns and learn what was done right, and where you can improve upon.
Lindsay Kolowich| @lkolow wrote a great article on examples of successful marketing campaign.
15 of the Best Email Marketing Campaign Examples You’ve Ever Seen
1) charity: water
When people talk about email marketing, lots of them forget to mention transactional emails. (Download this free offer for all sorts of email copy templates. email copy templates.) These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form to purchasing a product to updating you on the progress of your order. Often, these are plain text emails that email marketers set and forget.
Well, charity: water took an alternate route. Once someone donates to a charity: water projects, their money takes a long journey. Most charities don’t tell you about that journey at all — charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don’t even really need to read the email — you know immediately where you are in the whole process so you can move on to other things in your inbox.
It’s not always easy to find a reputable seo expert in Reno Nevada Sandy Rowley.
It’s not always easy to find a reputable SEO expert in Reno Nevada Sandy Rowley. You can search online or ask your friends for their recommendations, but how do you know the person is qualified? Or if they will actually deliver what they promise?
Here are some things you should ask an SEO expert before hiring them: What is your expertise? What kind of work do you specialize in? How much experience do you have? Do you have any references I can speak with about your previous work with them? How much does it cost for the services that you offer, and what are the terms of payment?
Sandy is a senior SEO marketing consultant with 16 years of experience in digital marketing, web design, branding and marketing. She works with small businesses to provide them with the tools they need to succeed in today’s modern business landscape.
She has earned a B.A. in Journalism/Public Relations from University of Nevada, Reno and an MBA in Marketing Communications from the University of Phoenix. She is also certified by Google, Bing, Twitter and Facebook as an expert in search engine optimization (SEO).
Opening Line: There are many things that can affect your SEO rankings – meta tags, web design, keywords placement etc. However there are many other factors that have nothing to do with your website that can have just as much impact on your rankings – social media marketing being
Sandy Rowley has been helping businesses with SEO for more than 10 years. She is one of the top rated seo experts in Reno, Nevada.
She provides SEO tips, web design help, and social media marketing to her clients. Her services are affordable and can be tailored to the needs of the business.
Introducing Sandy Rowley:
Sandy Rowley is one of the best seo consultants in Reno, Nevada with over 10 years of experience in the field. She helps her clients increase their rankings on search engines by providing affordable website design services and social media marketing campaigns.
Currated by Reno SEO Expert, Sandy Rowley with RenoWebDesigner.com
450 Sinclair St, Reno, NV 89501
Reno is known for great food, events and fun…but did you know about our thriving street art scene?
Have a look at some of the fantastic street art located in Reno below…then get out there and create some of your own. Send us some photos of your work.
Click to view Midtown Mural Tour!
Local real estate agent, , posted these awesome photos of Reno Street Art on her blog.
Your about to journey in white hat SEO territory. In 5 minutes, you will learn everything you need to master the interwebs and beyond. Are you ready?
certified organic tea, coffee, whiskey… check.
sustainable notebook and pen… check.
thinking cap on… check.
All jokes aside, search engine marketing is no laughing matter. Billions of dollars are spent each year on pay per click, SEO and web marketing services and products. Local SEO is one of the fastest ways for a small business to hop in on this huge market.
Although SEO strategies are usually guarded, I have a few tricks of the trade that are tried and true that will help increase your websites rankings within Google search.
Slow and steady wins the race. Build your relevant, useful content added to your website and other strategically selected sites and your traffic will increase. Also this builds trust with your followers and future clientele.
Don’t buy the cheap sales pitch. Seriously. Think about it. How many times have you heard of someones website being “deleted” by the search engines, almost over night? These poor souls did the ultimate NO NO in SEO. They were gullible and trusted the wrong guy, gal or company. Large SEO firms are guilty of selling super cheap SEO deals, promising the moon, forcing the small business to sign a contract, only to hope that the client forgets about the SEO work that is suppose to be done and keeps paying the small monthly fee. Just try to get out of that contract, and you will see a different side of your local sales rep. Usually a dial tone, no contact and/or some cheesy pressure sales call to make you feel like an idiot. Not fun at all. If it sounds too good to be true, well, duh, it is! Fiverr and other cheap online sites that sell “SEO” services are not affordable as you thought. The damage they can do with fake likes, reviews and poor back linking strategies could cost you the farm!
Network with other businesses in your industry and help each other out. Share content on each others websites with relevant back links pointing to your website. Use the coop strategy to reach new clients quickly. Sharing email lists and / or swapping out related services and sharing with your followers. One week is your turn, next week is the other businesses turn and so on…
PPC is your friend or frienemy. Choose wisely. Pay Per Click, if done correctly, will increase sales. whether you choose Facebook or Google PPC, you will see immediate results, often within a week or less.
SEO optimize your website, completley. Keep up to date with the latest SEO requirements that Google publicly shares.
301 A permanent server redirect – a change of address for a web page found in the htaccess file on apache servers. Also useful for dealing with canonical issues.
adwords Google Pay Per Click contextual advertisement program, very common way of basic website advertisement.
adwords site (MFA) Made For Google Adsense Advertisements – websites that are designed from the ground up as a venue for GA advertisements. This is usually, but not always a bad thing. TV programming is usually Made For Advertisement.
affiliate An affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.
algorithm (algo) A program used by search engines to determine what pages to suggest for a given search query.
alt text A description of a graphic, which usually isn’t displayed to the end user, unless the graphic is undeliverable, or a browser is used that doesn’t display graphics. Alt text is important because search engines can’t tell one picture from another. Alt text is the one place where it is acceptable for the spider to get different content than the human user, but only because the alt text is accessible to the user, and when properly used is an accurate description of the associated picture. Special web browsers for visually challenged people rely on the alt text to make the content of graphics accessible to the users.
analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.
anchor text The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common.
astroturfing (the opposite of full disclosure) attempting to advance a commercial or political agenda while pretending to be an impartial grassroots participant in a social group. Participating in a user forum with the secret purpose of branding, customer recruitment, or public relations.
authority (trust, link juice, Google juice) The amount of trust that a site is credited with for a particular search query. Authority/trust is derived from related incoming links from other trusted sites.
authority site A website which has many incoming links from other related expert/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, pagerank, and search results placement. Wikipedia, is an example of an authority site.
B2B Business to Business.
B2C Business to Consumer
back link (inlink, incoming link) Any link into a page or site from any other page or site.
black hat Search engine optimization tactics that are counter to best practices such as the Google Webmaster Guidelines.
blog A website which presents content in a more or less chronological series. Content may or may not be time sensitive. Most blogs us a Content Management System such as WordPress rather than individually crafted WebPages. Because of this, the Blogger can chose to concentrate on content creation instead of arcane code.
bot (robot, spider, crawler) A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scrape” content for the purpose of plagiarizing it for exploitation by the Spammer.
bounce rate The percentage of users who enter a site and then leave it without viewing any other pages.
bread crumbs Web site navigation in a horizontal bar above the main content which helps the user to understand where they are on the site and how to get back to the root areas.
canonical issues (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMSs like WordPress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.
click fraud Improper clicks on a PPC advertisement usually by the publisher or his minions for the purpose of undeserved profit. Click fraud is a huge issue for add agencies like Google, because it lowers advertiser confidence that they will get fair value for their add spend.
cloak The practice of delivering different content to the search engine spider than that seen by the human users. This Black Hat tactic is frowned upon by the search engines and caries a virtual death penalty of the site/domain being banned from the search engine results.
CMS Content Management System – Programs such as WordPress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so chose.
code swapping (bait and switch) Changing the content after high rankings are achieved.
comment spam Posting blog comments for the purpose of generating an inlink to another site. The reason many blogs use link condoms.
content (text, copy) The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content.
contextual advertisement Advertising which is related to the content.
conversion (goal) Achievement of a quantifiable goal on a website. Add clicks, sign ups, and sales are examples of conversions.
conversion rate Percentage of users who convert – see conversion.
CPC Cost Per Click – the rate that is paid per click for a Pay Per Click Advertiser
CPM (Cost Per Thousand impressions) A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M – from the Roman numeral for one thousand.
crawler (bot, spider) A program which moves through the worldwide web or a website by way of the link structure to gather data.
directory A site devoted to directory pages. The Yahoo directory is an example.
directory page A page of links to related WebPages.
doorway (gateway) A web page that is designed specifically to attract traffic from a search engine. A doorway page which redirects users (but not spiders) to another site or page is implementing cloaking. – Previous Definition revised based upon advice from Michael Martinez
duplicate content Obviously content which is similar or identical to that found on another website or page. A site may not be penalized for serving duplicate content but it will receive little if any Trust from the search engines compared to the content that the SE considers being the original.
Staff writer. Frequently covers franchise news and food trends.
This article originally ran March 14, 2016 and has since been updated.
It may only be July, but the Internet never sleeps, and neither do the social-media blunders.
From the Justice Department accidentally tweeting that CNN is the “biggest troll of them all” to Coca-Cola’s Russian map fail, these are some of the top “online oops” so far this year.
Retailer Vera Bradley launches a “girly” campaign.
Image credit: Vera Bradley | Instagram
Rewind to the 1950s and Vera Bradley’s latest campaign would have been right on target. But in today’s world, a campaign called “Why It’s Good to Be a Girl” has to hit all the right notes or face major criticism. It turned out to be the latter for Vera Bradley.
The fashion brand asked customers to share why they like being a girl. Responses were mixed. Some of the published statements, such as “That moment when a gentleman offers you his seat,” and “Being able to hang out with the boys but still be treated like a lady” did not resonate.
Vera Bradley’s efforts to connect with young girls is well-noted, but their execution flawed. Not all women want to accessorize. Not allwomen belt their favorite song lyrics. Perhaps using more caution when incorporating the hashtag #itsgoodtobeagirl in a 21st century marketing campaign would have been helpful — a strategy in which its approach seems almost … backwards.
Coca-Cola learns geography is hard.
It’s never a good thing to piss off the Russians. Leave it to Coca-Cola to do so right out of the gate this year after it sent out a tweet featuring a cartoon with a snow-covered map of the country. Seems innocent enough, right?
Taking a closer look, the map’s actually outdated, omitting Kaliningrad, which was annexed following World War II. Needless to say, Russian patriots were not happy with the company, as they posted pics pouring the soft drink into toilets with the hashtag #BanCocaCola.
DC Comics realizes some research is better than none.
Face-palm online after it posted a photo of the comic saying it was translated from Pakistan as if it were a language. Too bad the official language is Urdu.
Obviously, users were quick to point out DC’s ignorance. It’s a good reminder to do your research.
View image on Twitter
A beauty brand’s finds out it’s not color blind — just tone deaf.
In some cases you just have to stop and wonder what the heck the company’s PR team was thinking.
Seoul Secret, a beauty brand, thought the campaign “White makes you win” promoting skin-lightening cosmetics was a good idea.
It’s been a busy year already with big brands getting hit by Google penalties. First came Rap Genius, slammed so hard that you couldn’t find it for its own name. Then came Expedia’s suspected penalty that may have hurt its traffic. But these are also a familiar tune. Big brand violates Google’s rules, gets in trouble but ultimately returns to Google’s good graces with what may seem a virtual wrist-slap.
Below, in reverse chronological order, is a list of major brands that have been hit by Google penalties over the years for various reasons. Some violations weren’t even intentional.
10) Rap Genius & Links For Tweets
Rap Genius invited bloggers to add links to its lyrics content, in exchange for Rap Genius then tweeting the posts from those bloggers. After this exchange came to light on Christmas Eve 2013, the head of Google’s web spam team Matt Cutts said Google would investigate Rap Genius.
On Christmas Day, Rap Genius was penalized by Google and no longer ranking in the top page of results for its own name. Rap Genius also lost traffic for lyrics-related searches. After working to remove “unnatural links,” Rap Genius had its penalty lifted by Google after 10 days.
When: December 2013
Violation: Unnatural links
Penalty: Much of entire site degraded from ranking in the first page of results at Google; didn’t rank for its own name
Penalty Period: 10 days
9) Mozilla & UGC Spam
That’s right, Mozilla — which makes the popular open source Firefox browser — has been penalized by Google. But unlike with Rap Genius, it was an extremely specific situation — one single page of user-generated content that was considered too spammy to include.
The situation emerged after Mozilla received a manual action notice — i.e., a message from Google that some human spam reviewer decided something deserved the site getting a penalty.
Concerned about a message saying “Google has applied a manual spam action to your site,” Mozilla sought help in Google’s webmaster forums. Google quickly clarified that only one single page at Mozilla had been impacted. A similar Google penalty over UGC content happened to Sprintone month later. And somewhat related, all of Digg was dropped from Google briefly, after a mistake Google made that was meant only to impact a single page.
When: April 2013
Violation: UGC spam
Penalty: Single page apparently degraded in rankings
Penalty Period: N/A, because the page was removed
8) BBC & Mysterious “Unnatural Links”
Google penalized the respected British Broadcasting Corporation? It sure did. Similar to Mozilla, the penalty involved a single page, this time one deemed to have “unnatural links” pointing at it.
The situation came to light after the BBC received a manual action notice. Like Mozilla, the BBC sought help in Google’s webmaster forums, which lead to Google responding that the penalty impacted one article. It’s unclear how it was resolved, as the page impacted was never stated. Probably, the penalty was removed by Google in short order.
When: March 2013
Violation: Unnatural links
Penalty: Single page apparently degraded in rankings
Penalty Period: Unknown
7) Interflora & Advertorial Links?
Similar to Rap Genius, Interflora found itself penalized in Google, no longer ranking for its own name, as well as for many generic flower-related searches. Why? Google itself never gave an official reason for penalizing Interflora, as is fairly normal in penalty cases, nor did Interflora itself say.
However, Google quickly pushed a warning against “advertorial” content that doesn’t make use of nofollow or other methods so that links in such content don’t pass along ranking credit. After apparently getting some links removed, Interflora’s penalty was lifted after 11 days. Interestingly, Google didn’t severely act against a number of online florists accused of buying links two years prior.
When: February 2013
Violation: Probably paid links in advertorials and perhaps elsewhere
Penalty: Much of entire site degraded from ranking in the first page of results at Google; didn’t rank for own name
Penalty Period: 11 days
6) Overstock: Discounts For Links
Overstock hit trouble with Google after a competitor found that it was offering discounts to schools in exchange for links back to the Overstock website. The links lead to particular products, with very specific anchor text that helped Overstock rank well for terms like “vacuum cleaners” and “gift baskets.” The Wall Street Journal profiled Overstock being hit by the penalty, probably tipped by the same competitor that reported Overstock to Google.
Overstock was so happy to have its penalty lifted two months later that it issued a press release about the news. Overstock said the impact might hit revenues by 5% and filed a statement for investors with the SEC in the weeks after it hit. It also blamed the penalty for “adversely” impacting revenue for the first and second quarter of 2011, in its annual filing.
When: February 2011
Violation: Paid links, in the form of offering discounts for linking back to the site
Penalty: Much of entire site degraded from ranking in the first page of results at Google; probably kept ranking for own name
Penalty Period: 2 months
5) JC Penney & Paid Links
A New York Times article detailed how retailer JC Penney was apparently buying links to rank better in Google. The article even contained a rare confirmation of the violation by Google. By the time the article appeared, JCP had already been penalized.
It’s not clear if JCP ever disappeared for its own name, but it did drop for many generic terms relating to products it sold. After cleaning up the paid links — and blaming the mess on its SEO firm— JCP regained many top rankings in Google after 90 days.
When: February 2011
Violation: Paid links
Penalty: Many pages degraded from ranking in the first page of Google’s results
Penalty Period: 90 days
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
Sandy Rowley is a SEO expert in Reno Nevada that specializes in search engine optimization, web design, and digital marketing.
Her seo tips for those who want to achieve the best ranking possible include: Who’s talking about you? Who links to you? What do your customers like?
She provides web design services for small and local businesses as well as marketing campaigns for up-and-coming brands. Her social media marketing proposal includes: Social Media Marketing Strategy, Content Creation and Management (content strategy), Social Media Advertising (paid advertising) and Analytics Reporting.
The SEO expert Sandy Rowley has been providing digital marketing services to the Reno Nevada region for the past 23 years. She is an implementation specialist with extensive knowledge of SEO, web design, social media marketing and more.
Sandy Rowley is a successful website designer in Reno Nevada who specializes in web design and search engine optimization (SEO).
If you have a website, it is important to have an SEO expert take care of your content. The SEO expert in Reno Nevada Sandy Rowley can take care of various aspects that are related to SEO for your business.
They can update your website content to ensure that it is relevant and search engine-friendly. They can also help you with the proper digital marketing strategy for your business, including PPC campaigns, social media marketing, and other different forms of advertising.
Web hosting is another service offered by an SEO expert in Reno Nevada Sandy Rowley. As a web hosting provider, they provide the infrastructure for every website on the internet by storing data and providing an interface for users to interact with data on the internet. They come in three different forms: shared hosting, VPS hosting, or dedicated.
Use a call to action focused landing page for your PPC campaign ads in Google, Bing and FaceBook advertising.
Use eye catching, uncluttered background images for your products.
Clearly display shipping options.
Purchase a SSL certificate and prominently display next to product image.
List 5 star reviews within the product description area.
Show related products.
Display multiple views of the product with a zoom feature.
Offer a money back guarantee.
Post a toll free phone number at top right side of each page of your website.
Embed a live chat box feature to answer questions immediately.
Selling products online requires trust, ease of use and full details about the products sold. Keep it simple and easy for your clients and this will help increase sales on your website.
CXL has a great article that digs deeper into the wonderful world of website conversion tactics.
How to Boost Website Sales – The Complete Checklist
What if there was a method – a process even – that you could apply to boost website sales? Wouldn’t that be swell? Well, there is.
This method works across all categories, it doesn’t really matter what business you’re in. I’ve turned it into a checklist. So the way to use it is you take your website, compare it to any item on the list, make improvements, and your online sales will increase.
Start with measurable goals
Before we get started on the checklist, make sure you have actual, measurable goals in place (e.g. sell boots, get subscribers).
If you don’t have a single focus for your site, it’s very difficult to achieve results
You cannot systematically improve what you cannot measure (or won’t notice when it happens)
So start with specific goals and make sure your web analytics software is tracking those goals.
Personal opinions do not matter (much)
There’s no shortage of opinions in this world. Sadly, most of them are misguided and even incompetent. People see the world as they are, and think everybody else is like then. “But I never click on ads!”,“Nobody shares their email!”, “I think it should be blue” and so on.
You are not the world. You are not your customer. Hence you cannot make conclusions about user behavior based on your personal preferences. It’s very natural to want to, but try to resist.
SEO expert in Reno Nevada Sandy Rowley is one of the leading experts in the field. She provides digital marketing and web design services that will help your business to be found on the internet.
Website hosting is a strong starting point for all SEO efforts, as it provides a stable foundation for search engine optimization and website promotion.
Search engine optimization is a set of techniques used to improve the ranking of a website or webpage in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results—which are those that do not have paid advertising associated with them. SEO differs from local search optimization, which includes only optimizations specific to regional, local, and map-based searches. In general, SEO refers to both local SEO and global search engine optimization as collectively.
The importance of SEO in today’s digital marketing cannot be understated. The landscape has changed from a time when search engines were just a starting point for consumers to find information.
In order to take advantage of the benefits that come from being found in search engines, your company needs to hire an SEO expert in Reno Nevada like Sandy Rowley who can help you make your website and business more visible and accessible.
Sandy Rowley, a Reno SEO expert, is the founder and owner of the website Design-Web-SEO. It provides comprehensive SEO services to clients including Web Design and Development, Local Search Marketing and Social Media Marketing.
Sandy has been active in the industry for more than 12 years and she is an expert in web design and development, social media marketing and search engine optimization. She has helped many businesses grow their online presence through her expertise in various fields.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
Google has over 200 requirements to help their search bots determine what websites should rank for what keywords. Download PDF version of this SEO article here.
Out of those 200 SEO (search engine optimization) techniques, I have put together 5 that will help your website rank higher in search. I am available to help implement any of these safe marketing tactics and/or train key staff. Want to start ranking within a few weeks? Give Sandy Rowley a call at 775-453-6120 for a website review and audit. Learn how to market your website to capture customers online.
Ready to rank your website organically in Google search? I thought so. Lets get started shall we? Google has over 200 requirements that help rank a website for any given keyword on any given day, or Sunday. 200 ever changing techniques that are seen in the SEO world as safe marketing tactics. The average business owner probably does not have the time to keep up to date on the latest internet marketing strategies, but they do have time to integrate a few safe, white hat SEO techniques that will increase their rankings over time. I have put together 5 top strategies that most people can use to boost their online rankings in Google search. I appreciate your comments below and please feel free to share. As always, I am available for one on one or staff marketing training to help your key staff keep your company growing. Call Sandy at 775-453-6120.
1. TIME ON SITE TOOLS
Google keeps track how long a user stays on your website after clicking on their search results. Example, John searches in Google for Reno Marketing Company. He sees our website link on the first page of Google and clicks on it. Once John lands on our website, he find useful downloads, tools, videos and content that keeps him on our website for 5 minutes or more. John also shares our website with his business partners. This tells Google that our Marketing website is a good fit for the first page search results. Some good ideas on how to keep your visitors on your website longer are: a how too video, a free download of tips and resources, a puzzle, a quiz, a photo gallery and other website widgets. Click here to create TIME on SITE tools to keep your website ranking high in search. Create a chat box, a survey and more.
2. KEYWORD RESEARCH THE LOW HANGING FRUIT
Every month over 900,000 searches are performed in the Reno area alone. Some of those keyword phrases are very competitive with thousands of websites working hard to compete for the top spot. These competitive keywords can drive hundreds of thousands a potential customers to your website, BUT, take a serious monthly online marketing budget of $10k or more. Whats a small business with a smaller SEO budget to do? Keyword research. Use free and paid keyword research tools to help find popular keywords that are not as crowded and not as difficult to aim for. Example: The keyword Reno Real Estate brings in over 5,000 searches a month depending on the time of year. Every real estate agent in the area strives to be number one. This is doable, but will take time and money. If you have a smaller SEO budget, I would recommending finding long tail keywords that have 100 or so searches per month and not as many competitors. Once you find a handful of these keyword phrases, you can then optimize your website to match those words. You have a better chance at ranking within a month for those keywords. Over time, you can find many more of these long tail keywords to rank for which in turn can drive a great deal of highly targeted leads to your website.
Adding a new blog post, article, photo, video or case study to your website will go a long way to build your authority in the Google search engine. Set a weekly schedule where you create and post useful information to your website. Whether you post once a week, a day or a month, you will start to see a steady stream of new visitors to your website. Need help creating useful content for your website? Hire a copy writer or seo person to create useful social media posts, blog posts and more. Learn more about our Affordable Marketing services in Reno.
4. RENEW YOUR WEBSITE DOMAIN
Most people purchase their domain name one year at a time. This hurts your Google trust factor. A simple fix is to call your domain name registrar company and ask to reserve your businesses domain name for 5 years or more. When you renew your business websites domain name for 5, 10 or 20 years, you show Google that you are serious about your business and plan to be in business for many years to come.
5. SHARE YOUR WEBSITE ONLINE
Ask friends, family, clubs, churches and other related businesses to place your website link onto their websites. This can include social media sites, blogs and websites. The best back links are from websites that are in the same industry as yours. Never buy back links as this will hurt your seo down the road. Learn more on bad seo practices here. These are great SEO tips you can work on today to help boost your websites seo in Google.
I am always here to help… Just give me a call at 775-453-6120. Sandy Rowley.
Local search engine marketing is growing by leaps and bounds, as more local Reno business owners learn the amazing value of a solid SEO and/or PPC campaign. Thousands of searches are performed each in in Google.com looking for local products and services. Most local SEO campaigns start at $400 or so a month. My average SEO and/or PPC client has a budget of $2500. My rates are reasonable and generate positive ROI for my clients. I only work with a select few SEO clients. My marketing services include web design, social media, tech support and other online marketing related chores. I can be reached by calling 775 453 6120. Look up my SEO company in Google search and learn more.
According to the SBA.gov, As a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing.
Marketing is the life blood of your business. Anyone in business who makes the comment, “I will put marketing money into my business once I start making some money.” clearly is going about this whole successful business thing, backwards.
What is the net amount profit needed each week to keep your business alive? Thrive? Take those numbers and budget 7-8% for your quarterly marketing spend.
The first step is optimizing your company website to rank for the keywords your customers use to find your services and products.
The next step is to add your business to Googles Snack Pack.
These first items needed for a successful SEO Campaign are affordable for most small businesses. A one time optimization starts at $299 and can greatly increase the amount of customers you can reach online.
Do a search in Google for “Reno Coworking Space” and you will see one of my SEO clients at the top of the search results. Coworking Space Reno | Fusion@Midtown is listed in Google maps as well as 4 other areas on the first page of the search results.
You are here: Home / Northern Nevada Coworking Spaces … The Generator: www.therenogenerator.com. Incline Village … Reno Collective: renocollective.com.
Sandy Rowley, an SEO expert in Reno Nevada is a well-known and respected authority on Search Engine Optimization and Social Media Marketing. She has been providing her services to the Reno Nevada area for more than 20 years.
She has been practicing as a successful web designer and online marketing specialist since 1996. Sandy Rowley is able to provide full service digital marketing for all of your company’s needs. Including SEO, social media marketing, web hosting services, graphic design work and more!
Reno SEO Expert Sandy Rowley has been in business for over a decade, and in that time, she has helped countless businesses grow. In the past ten years, she has focused on marketing strategies to help businesses rank well in search engines.
In this section, SEO expert Sandy Rowley teaches us the basics of how to improve our website’s seo ranking. While many people assume that all we need is a pretty website and we’re done with SEO, that’s simply not accurate and it doesn’t work like that because we also need proper content marketing and social media marketing.
SEO is about building links from other websites to ours, which helps Google’s algorithm think your site is relevant or important. It also helps get more organic traffic from search through better rankings on
SEO Expert Sandy Rowley is a Reno Nevada SEO expert who’s been in the industry for over 23 years.
She focuses on helping local businesses to promote their business online by developing an effective strategy that improves their visibility in search engines, driving website traffic, and converting visitors into buyers.
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
Internet marketing encompasses all online efforts to capture customers. SEO (search engine optimization) the art and science of ranking a webpage on your website on search engines like Google, Yahoo and Bing. PPC (pay per click) which ranks paid ads at the top of Google Adwords or Social Media PPC and SEO services that reach new and existing clients when they are looking for your exact products, events and / or services. I currently work in all areas of SEO & PPC, but have a strong background in working for attorneys, bail bond companies and competitive markets.
Lets Meet up for coffee or tea. I am happy to freely give advice and tips in return.
I’m so impressed with the value I received from my marketing session with Sandy. She combines long experience, technical know-how, a broad range of application and has a lovely creative side. Her pricing is fair and affordable (unusual in her field) which is very appreciated. I look forward to working with her again and recommend her services enthusiastically.
Response from the owner
a week ago
Jill the pleasure was all mine. I am excited to see the growth for Le Trip’s shopping tours in 2017. Your clients adore you and the passion you have for all things France is contagious. Looking forward to following your Love Letters from France email list. I can just imagine sitting on a warm beach in Aix en Provence next Spring! Keep me in the loop on this latest marketing campaign. I would like to share with my followers on Pinterest. They are going to LOVE following your blog on French Shopping Tours.
Absolutely fantastic. After working with multiple companies, hours and hours of research, and nothing but excuses money and time, all it took was working with the right people. The nightmare that used to be SEO is long gone. Marketing your company should not be a DIY project. Thank you Sandy for your incredible work!! Can not recommend enough.
Response from the ownerin the last week
OMG Travis! What a great review. I love working with your and your team and looking forward to really kicking SEO Butt in Reno for all words related to Bail Bonds… Your company rocks! Happy to help anytime.
I will unconditional recommend Reno SEO marketing and Design. We engaged Sandy and her team to refresh our old outdated website. There were conditions that included her working with just general guidelines since we were not sure what we wanted. She came through for Sciron Consulting and we could not be happier with the clean design ease of navigation and the increase in activity
Response from the owner a week ago
Thank you Norman! Your team at Sciron Consulting always keeps me on my toes. I look forward to the next project. and appreciate your consulting help with the start ups in the office.
Sandy is a great asset to any marketing endeavor! She optimized our Google presence, increased our ratings, and did it quickly and professionally! Looking forward to future work!
Sandy with Reno SEO, Marketing and Design is amazing. She handles all of my Website and SEO needs flawlessly. I have seen our numbers grow and page by page. She has earned my trust and gratitude 10 fold. I will be referring everyone that asks
Response from the ownerin the last week
Very happy to be working for you and your team. Always here if you need anything. All the best!!!!
Can’t recommend Sandy Rowley enough. She’s the real deal and has been doing SEO the right way for years. Fast, reliable search engine optimization advice that’s tailored to your business’s needs. She understands online marketing and stays ahead of the game.
She is an SEO authority and as someone who’s in the business of growing other businesses (I run a new local coworking space called Fusion@Midtown Premier Coworking), her expertise is indispensable. I’m happy to say that having Sandy in our shared workspace has driven us up the rankings in a matter of days and boosted our online visibility almost instantly.
If you want a friendly SEO expert who can help guide you through the new digital marketing jungle, just ask for Sandy Rowley.
Response from the owner in the last week
You are welcome Jonathan! I love working at Fusion@Midtown. Very thankful to be working with such a great community of startups, small business owners and creative artists. Reno is so lucky to have such a great co working space. Excited to see how much you grow in 2017. Keep up the great work! Reno businesses need your services for sure.
Top SEO Expert, Sandy Rowley, specializes in growing small business with the latest in digital marketing technologies. Her team creates AI systems for business looking to compete in Artificial intelligence . Imagine unlocking the full potential of your brand, reaching new audiences, and driving growth like never before.
You're not just running a business; you're growing a dream, and with the right marketing strategies, that dream can scale. It's time to move beyond the challenges of limited resources and expertise. By partnering with marketing professionals, you open the door to innovative ideas, expert guidance, and effective strategies tailored to your unique business needs.
Don't let your business's potential go untapped. Work with Top SEO Expert and elevate your brand and watch as your vision transforms into success. Call for marketing help today, and take the first step towards a thriving future for your business.
this month for $45. Google loves to see traffic on your website. This tells Google your site is worthy of more traffic. The catch now is, that if you have lots of traffic to your website and no conversions, you guessed it, your website gets banned. If you flag Google bots that you are inflating your website traffic, you will reap those painful consequences. Keep an eye on your website stats every week. Make certain that your SEO company did not buy fake website views to trick you into thinking you’re getting lots of real clients on your website with their fake work. ***Link how to spot fake website traffic.***
It’s been a busy year already with big brands getting hit by Google penalties. First came Rap Genius, slammed so hard that you couldn’t find it for its own name. Then came Expedia’s suspected penalty that may have hurt its traffic. But these are also a familiar tune. Big brand violates Google’s rules, gets in trouble but ultimately returns to Google’s good graces with what may seem a virtual wrist-slap.
Rap Genius invited bloggers to add links to its lyrics content, in exchange for Rap Genius then tweeting the posts from those bloggers. After this exchange came to light on Christmas Eve 2013, the head of Google’s web spam team Matt Cutts said Google would investigate Rap Genius.
That’s right, Mozilla — which makes the popular open source Firefox browser — has been penalized by Google. But unlike with Rap Genius, it was an extremely specific situation — one single page of user-generated content that was considered too spammy to include.
Google penalized the respected British Broadcasting Corporation? It sure did. Similar to Mozilla, the penalty involved a single page, this time one deemed to have “unnatural links” pointing at it.
Similar to Rap Genius, Interflora found itself penalized in Google, no longer ranking for its own name, as well as for many generic flower-related searches. Why? Google itself never gave an official reason for penalizing Interflora, as is fairly normal in penalty cases, nor did Interflora itself say.
Overstock hit trouble with Google
A 
