Here Are 7 Things SEO Content Writers Think About Before They Write An Article

Here Are 7 Things SEO Content Writers Think About Before They Write An Article

It’s time to take your company to the next level.

You’ve tried personalized pens, cute social media posts, and fresh business cards, but nothing seems to be boosting business as it should. It can be a frustrating place to be in as a company owner.

Luckily for you, there are people who are SEO content writers. Search engine optimization sounds scary, but trust us, it’s worth it.

They are intelligent, creative, and always down for a challenge so you know you need to add them to your team. If you want to get in their head a little more, above are 7 things they always think of before writing an article. Make sure to keep reading!

1. The Audience

Quite obviously, thinking about the consumers of the content is important. Many companies love their products and talk about them but forget who they are talking to most of the time.

The first major step of creating SEO content is looking at a targeted demographic. Are they old or young? Are they city-dwellers, male, female, parents, home-owners, etc?

Knowing your audience is critical but knowing how to reach them effectively is also important. If you’re trying to sell a new pressure washer to homeowners, there’s probably no sense in describing the physics and science behind how it works.

Just let them know it works and what sorts of applications they could use it on. They probably aren’t concerned about mechanics as long as it does the job. That’s why you need people who know how to advertise to an audience.

2. The Research

People want good information, and people want facts to back it up. One of the main components of SEO writing pieces is reliable evidence. This not only means doing the research, it means finding credible sources.

SEO content writers know where to look and how to look when it comes to doing the research. They can sift through articles, statistics, and pages of information and pull out the parts they need.

They work in the facts to new pieces and always give credit where it’s due. Hard, cold facts will take your advertisement to the next level. This is one reason you need a professional SEO consultant.

3. The Clarity

If someone can’t read and understand your writing, they definitely aren’t going to buy your service or product. An SEO content writer is concerned about the readability of every piece.

They don’t type like they’re speaking to a toddler, but they make sure the writing is easy to digest and doesn’t overwhelm anyone. You’re less likely to read something if it’s 25 paragraphs of dense information.

Professional writers know how to properly breakdown and present information for those viewing. Make yourself presentable and approachable with a content writer.

4. The Keywords

Targeted keywords are the words your desired audience is typing into the search bar. You want to include these words to boost any content you publish. Good SEO writing effectively uses keywords.

Notice the word “effectively”. This means they aren’t using the keywords excessively or placing them where they seem awkward. The writers are intentionally choosing words they can naturally work into a piece.

They can find these words by observing potential customers and conducting surveys.

5. The Visuals

Most people can agree a picture is more appealing than a few lines of words. While the words contain important information, an SEO content writer is going to find the visuals you need to draw in people.

These visuals can include things like graphs, photographs, and video. Good writers will choose visual content that compliments the writing and keeps the audience interested.

Graphs project information in a way that’s easier to understand for people. If you’re trying to report statistics of the success of a new product, work a bar graph into the mix. It’ll give you a fair bump up in the competition.

6. The Analytics

Accurate reports and numbers are absolutely critical and content writers understand. Why are they important?

Without accurate understandings of how your content is performing, you can’t improve on weaknesses. There’s always room for improvement, and you need to be aware of what you need to improve.

Take time quarterly to evaluate how certain keywords are performing, how many people are reading your content, and if people are clicking on the links you provide. All of these things contribute to your success.

Once an SEO writer has the information he or she needs, keywords can be shifted if need be. Especially if you’re in a growing industry, keywords can shift and transform often.

7. The Actual Content

Nothing is as important as the actual meat of the content you’re presenting to the audience. Every word should be chosen carefully and should have a place in the piece.

When creating content, writers think about length, angles, and effectiveness.

As far as length, it’s important to find the appropriate word count. Not giving enough information could write you off as not knowing what you’re talking about. Giving too much information could bore people.

When it comes to angles, topics should create multiple conversations and encourage people to do their own thinking. You want to be straightforward while also allowing openings for different facets.

Effectiveness is judging how well the content is getting across to the audience. Are they understanding the information? Are they taking action using the information?

All of these elements can make or break the success of a piece. A great SEO content writer will know what to do with all of it to rake in wins.

Hire SEO Content Writers

Not everyone understands search engine optimization (SEO), and that’s okay. It’s why you need SEO content writers. They can take your service to where it needs to be.

From keywords to visuals to content, they work magic when reaching audiences. Above are only some of the things content writers think about before sitting down to write a piece. Even though it’s only part of it, it’s enough to show you why you need to hire one.

If you need help with marketing, SEO, or design, make sure you request a quote.

Sandy Rowley

Sandy Rowley

Looking for a SEO Champion, you can afford? Sandy Rowley is a leading small business SEO expert with a proven track record at out ranking competitors across national and international markets. Schedule a free 15 minute strategy session and let her prove to you, she is your SEO Champion.

Sandy 775-870-0488.

Sandy Rowley SEO
The Champion
I’ll be the last one standing
Two hands in the air, I’m a champion
You’ll be looking up at me when it’s over
I live for the battle, I’m a soldier, yeah
I’m a fighter like Rocky
seo expert in reno
Put you flat on your back like Ali
Yeah, I’m the greatest, I’m stronger
Paid my dues, can’t lose, Imma own ya, ay
I’ve been working my whole life
And now it’s do or die
I am invincible, unbreakable
Unstoppable, unshakeable
They knock me down, I get up again
I am the champion
You’re gonna know my name
You can’t hurt me now
I can’t feel the pain
I was made for this, yeah, I was born to win
I am the champion
When they write my story
They’re gonna say that I did it for the glory
But don’t think that I did it for the fame, yeah
I did it for the love of the game, yeah
And this is my chance I’m taking
All them old records I’m breaking
All you people watching on the TV
You go ahead and put your bets on me, ay
I’ve been waiting my whole life
To see my name in lights
I am invincible, unbreakable
Unstoppable, unshakeable
They knock me down, I get up again
I am the champion
You’re gonna know my name
You can’t hurt me now
I can’t feel the pain
I was made for this, yeah, I was born to win
I am the champion, oh
Born champion, Luda
The C is for the courage I possess through the drama
H is for the hurt but it’s all for the honor
A is for my attitude working through the patience
Money comes and goes so the M is for motivation
Gotta stay consistent, the P is to persevere
The I is for integrity, innovative career
The O is optimistic, open and never shut
And the N is necessary ’cause I’m never giving up
See they ask me how I did it, I just did it from the heart
Crushing the competition, been doing it from the start
They say that every champion is all about his principles
Carrie
I am invincible, unbreakable
Unstoppable, unshakeable
They knock me down, I get up again
I am the champion
You’re gonna know my name
You can’t hurt me now
I can’t feel the pain
I was made for this, yeah, I was born to win
I am the champion
I’m the champion, yeah
Surpassed all rivals
It’s all about who wants it the most (I am the champion)
Fight for what we believe in
That’s what champions are made of
I am the champion
Songwriters: Brett James / Chris De Stefano / Christopher Brian Bridges / Carrie Underwood
The Champion lyrics © Warner/Chappell Music, Inc, Sony/ATV Music Publishing LLC
sandy rowley seo expert reno

Digital marketing services provided by Sandy Rowley.

SEO
PPC
Email Marketing
Social Media Marketing
Strategy Sessions
Marketing Workshops
One on One Training
Public Speaking
Webdesign & SEO

Webdesign & SEO

SEO is a Part of All Good Web Design and Here’s Why

New websites can often lead to less traffic for one major reason: web design and SEO go hand-in-hand.

Quality web design starts by determining what will bring people to your site. When people Google something, you want to make sure your website is the first thing they see.

So an effective search engine optimization (SEO) strategy is vital for any online business, and it should be implemented within the web design process, not afterward.

This means that the way your website looks is the second part of the web design process, and it is just as important. Here are some traits of good web design.

Starting with the SEO

Good SEO means knowing your business well. Before writing the first line of HTML code, designers should know what will drive traffic to the website.

SEO does not stop at keywords, however. An effective SEO strategy accounts for the ways other websites will link to it and makes content easily parsable. The best SEO strategies also have the best content.

Basically, before designing the user experience, good web designers will consider how the website will reach the user.

Designers should try to ensure that websites are relevant and applicable to whatever the user is searching for, and are presented to them before other websites.

Designing for the User

After figuring out how to get information to users, web designers should make sure their websites presentable.

You could have everything a user could ever need on your website, but it would not matter if users can’t navigate it.

Difficult user experiences can doom a website, no matter how effective its SEO strategy is. Users will simply leave a webpage if they can’t use it.

So while designers must consider the website’s content, they must also find ways to make it presentable while staying true to their client’s web design branding. A website about something like make-up probably should not have an impact font, and tech blogs may not want to use a Jacques and Gilles typeface.

Designers should also stay ahead of the curve in web design, which includes designing websites for mobile.

Knowing How Web Design and SEO Go Together

Google mentioned recently that it favors responsive designs for mobile platforms over adaptive designs, and designers should keep that in mind while building websites.

So while users may enjoy scrolling through many pages at once and it can be a neat gimmick, the design loads a website’s URL with keywords and raises SEO alarms. This can harm the website’s SEO ranking in ways that responsive design do not.

An SEO audit can help show you how your design is impacting your ranking.

A seemingly good design choice can negatively impact the overall website, which is why web design and SEO should not be treated separately. They go together to make a successful website.

Making Your Web Design and SEO Work

SEO is an important part of any web design, and it should be a part of any web design process. No designer should neglect a website’s SEO strategy while building the actual web pages since SEO can make or break a business.

You can contact us if you want to view your current SEO rating, or if you want to know how to improve your web design and SEO strategy.

SEO Website Design : What do they look like?

SEO Website Design : What do they look like?

What Does an SEO-Friendly Website Design Look Like?

Your SEO probably stinks. Yeah, we said it, and we’re willing to bet we’re on the right track. You’re not struggling because you’re not trying, but rather because SEO is complex.

54% of small businesses don’t think they have the budget for SEO. We’re here to show that most of them are wrong. SEO doesn’t always mean extravagant keyword research.

Instead, SEO can refer to your entire website design. Everything from your links to your HTML affects your SEO. Though not many people know what they’re doing when it comes to an SEO-friendly website design.

Today, we’re bringing you our guide to SEO website design and how to ensure you’re maximizing your website’s visibility. Let’s get started.

On Page

On page SEO refers to any SEO aspect you can control. You can influence keywords, title tags, meta descriptions, links, etc. They’re the elements that make up the backbone of your SEO optimization.

Let’s go more into detail.

HTML

HTML formatting drives the design behind your website. Consider it the language your site uses to communicate with Google. Your HTML both paints a picture and informs Google what that picture means.

The best-designed websites heavily tailor HTML to help their SEO. Let’s look at the best of the best tips for HTML design.

Title Tags

Title tags are the headline link you see on the search engine results page. For example, our title tag is:

“Reno Web Design | Web Design, SEO, Marketing & Workshops | Reno …”

Always add a catchy title to your HTML title tag. Not only does it help draw clicks, but the title also tells Google about your website.

Headers H1, H2

Headers are the “titles” in your post, including the main “title” and the subheadings. They’re broken down into H1, H2, H3, H4 and so on. The larger the number the smaller the header font.

HTML headers should always contain both short and long-tail keywords. H1 tags contain the main keywords while H2, H3, and so on contain keyword variations and long-tail keywords.

Google looks at the keywords to help determine when to show your page. The best headers use a mix of specific and general keywords.

Meta Descriptions

Meta descriptions refer to the small amount of text that sits under search engine results titles. Metas give searchers a brief description of what your web page is all about.

Though they also give Google that same description. Google uses your meta description to determine what your page discusses. Always include relevant information and keywords.

SEO Friendly Link Structure

SEO friendly link structure refers to Google’s ability to crawl and then index your page. The search giant’s “crawlers” need an easily navigable link structure.

Keep your web URLs relevant to your page structure. Also, keep the sub-URLs categorized and descending from the main URLs.

Think of linking like a pyramid. The top should point to the lower links, which then point to even lower links. Just ensure pages don’t get skipped.

Your Own SEO Website Design

Building your own SEO website design is best left to the professionals. While you might make it work, why take the risk? Our team of SEO experts can have your website up and running in no time.

If you’re ready to get started, just contact us. We’re here to help you shoot for the top of the SERPs.