Google is the top search engine in the world. With millions of searches happening each hour across the globe, how are you to get your companies website in front of as many searchers as possible?
SEO or search engine optimization is constantly evolving. Google updates twice a day on average. They are updating their algorithm and website to keep them as the top search engine. With those many changes, comes great opportunity for small and large businesses to reach the growing numbers of website searchers in Google.com.
Ranking a page from your website high in search results is the ultimate goal of most SEO companies, but we take it a step further and secure top sections of the first page of this popular search engine with SERP elements that have been proven to gain the most views online.
Some SERP elements include:
- AdWords – up to four at the top with optional extensions can make each ad deeper
- Knowledge Graph – boxes that include data ranging from companies to celebrities on the right of search results page
- Sitelinks – multiple links to subpages within the website result visible below the primary website
- Local packs – several local listings appear together (often under a map marking the location of each one)
- Carousel listings – interactive visual display of results for things like movies, songs, and restaurants
- Reviews with star ratings (make some organic results deeper)
- Image packs – often a single row of images appearing on the results page
- In-depth articles
- Twitter content
Most of our SEO clients rank #1 for their most profitable keywords. They also rank multiple times on the first page of Google using the above strategies, gaining most of eye balls or views within a Google search result.
Contact Sandy Rowley today to learn how she can help your company gain the lion share of views for your keywords today. Call 775-870-0488.
Voted best SEO expert, Sandy Rowley is a leading small business SEO coach and mentor.
SEO web design is fast becoming a popular keyword searched online. What is SEO? How can SEO help my business reach our goals? Should I invest in learning this or can I trust an expert to do the job?
SEO is a marketing strategy that helps businesses reach customers at the point of their motivated need to find the best products and services. Imagine being in the right place at the right time. Client is ready to purchase a new car, they hop onto Google and search for something similar to “Best new cars” or “affordable new cars near me”. Being that purchasing a new car is a large investment, the time to purchase will usually be a longer one. This gives you the opportunity to build a relationship with the searcher who is in the market for your services and products.
Content creation is a great way to build up trust and product education opportunities.
Having a large website with resources to help the car buyer make sound buying decisions is a great start. Offering reviews, videos, calculators and tips for upkeep and maintenance are great ideas for sharing useful information that helps to build confidence in your companies offerings.
Before redesigning the company website or implementing a web design refresh, running a full technical SEO audit will give the marketing team a blueprint or guide to help either the website design company or in house IT team protect current SEO rankings during the site redesign.
Best SEO practices can ensure minimal loss in Google rankings during a site migration and / or site re design.
One of the most popular search terms around SEO are:
- how to seo your website for free
- how to do seo on your website
- how to do search engine optimization
- how to seo a website
Although websites in low volume niches are easier to rank in Google for their desired keywords, larger companies who are in very competitive markets need a dedicated expert with experience in out ranking online. Digital marketing involves a great deal of resources, tools and requirements that change quite a bit. Unless you have ample time to dedicate to learning, testing and acquiring needed information in this market, doing your own SEO could cost you thousands in sales if done incorrectly.
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What to Look for in the Best SEO Website Designer
Most small business owners and marketing professionals know the value of investing in digital marketing. The ability to target your exact customer base and build revenues through integrated digital strategies can change a business entirely.
But they don’t necessarily know how to get there. Plus, they don’t know what to look for in an SEO website designer.
Unless you proceed with caution you can waste time and money on the wrong campaign. Instead, use these tips to know what to look for in an SEO company:
They Perform an Audit Before They Do Anything
In every situation when you would like to get someplace you need to answer one question first: Where am I?
The same is true whether you are asking for directions on the road or trying to build your business. You need to know your starting point or you will get lost.
The best SEO company for your business will know this too. They will encourage you to find a starting point to build from.
Knowing your starting point means conducting an SEO audit. That way you will know what to improve upon and which direction to take.
Ask for Testimonials
An impressive 92% of people prefer referrals or earned media above all other forms of advertising. Before you choose an SEO company you need to make sure they have a proven track record of success.
They should have an extensive portfolio as well as testimonials from clients.
Go beyond the testimonials the SEO provider gives you. Research those businesses and any reviews you can find as well.
One of the worst situations to get into with any consulting agreement is confusion about pricing. Unfortunately, many consultants work with complex pricing and fee structures.
You may think you are signing up for a complete integrated design only to find out otherwise down the road. You may face additional charges for basic services.
They should also be able to tie your marketing spend to a projected return. Every part of your design should lead to sales.
A Clear Map To SEO Success
SEO is not a mystery. The best designers will have a clear roadmap on how to get you from where you are today to where you would like to be.
Anyone who guarantees you top ranking in a search engine keyword should be avoided. They are making promises they can’t keep.
Instead, focus on their strategy. Ask them for the incremental steps they are going to take to increase your traffic, targeted visitors, and search results.
The Best SEO Website Designer
When it comes to creating a website around your business goals you need an SEO website designer you can trust. With over 1.9 billion live websites on the internet right now you can’t afford to get lost in the shuffle.
You need an SEO consulting company that works around your business goals, not just your digital marketing strategy.
RSM&W can help. We help businesses boost SEO and create conversions.
We will help you build your business, not just your website. Contact us today for a free digital marketing quote.