Top 5 Reasons Why an SEO Website Design Company is Critical For Today’s Manufacturers

Top 5 Reasons Why an SEO Website Design Company is Critical For Today’s Manufacturers

You know how they say “don’t judge a book by its cover”? Well, it doesn’t apply to websites. This is why manufacturing companies are designing new sites or redesigning old ones.

As soon as they arrive, visitors make instant judgments based on how your website looks and how easy it is to use. And they’re making the decision to stay or bounce in less time than it takes to snap a finger.

Users also love responsive websites. Which is probably why they dislike referring others to websites that look awful on mobile devices. This is why you can no longer throw up a substandard site.

Like it or not, a badly designed site is bad for business. If you care about your business, a mobile-friendly website is no longer optional. You need one designed by a reputable seo website design company.

Here’s why:

Prepare Your Website for the First Contact

What’s the first impression that people have about your website? You see, people decide if they want to stick around within a few seconds of landing on your site.

If it looks like something out of the 90’s -most manufacturing companies have crappy sites like that- most people will bail.

A seo website design company will design or redesign your website so it looks modern, is user-friendly and optimized for the search engines. They’ll also tweak the site so it’s mobile-friendly and responsive.

This is important because 8 out of every 10 sites are viewed on mobile devices. Statista reports that over 50 percent of all web users access the web through mobile devices. So, you cannot afford to ignore mobile.

More importantly, they’ll deploy web design and seo best practices like simplifying website navigation, providing a clean look, optimizing your website and combining texts and visuals.

These will provide an overall, pleasant experience for your audience.

Makes or Breaks Your Business

Almost 80 percent of web marketing firms claim that poor website design affects their clients’ businesses. Most people check out manufacturing company websites before even deciding to do business with them.

A poorly designed website communicates poor brand management. This tells them that you’re not running a serious operation.

Customers are put off by poorly designed websites. They’d rather do business with your competition, just because their website inspires more confidence.

A seo web design company will give your company that facelift it needs, thus making your website one that’s appealing and attractive.

Increased Search Engine Rankings

Many regular web design firms only do a good job of building you a pretty, functional website. They hardly do anything for your website rankings on the search engines.

Yet, this is where the bulk of traffic comes from. Your website must be seo optimized so that it enjoys increased search engine visibility.

We’ve heard some manufacturers ask why is seo important. Well, a seo expert makes sure that your website gets ranked in the top 10 listings for all targeted search results.

Websites ranked in the first position get 33 percent of all traffic from keyword related searches. That’s huge. Even more, those same visitors hardly every scroll past the top 7 listings.

Manufacturing companies who are able to snag the top 3 positions get far more work and inquiries than they can handle.. all for free. The best part is they don’t have to spend a dime on paid advertising, that may not even work. How cool is that?!

Many manufacturing companies websites are there just for show. Don’t be one of those websites.

Optimizes Websites for Higher Conversion Rates

With increased search visibility comes more traffic. But, lots of traffic to your website isn’t enough. You need all those visitors to take action.

This is why your site must drive more leads, phone calls, and business. If it’s not, then you’re doing something wrong.

When people visit your website, they should be compelled to take actions like making inquiries about your products, hiring your service or buying your products.

As a manufacturing company, you want those prospects to do business with you. The best way to do that is to have a website that gets people to take action. An SEO web design company will design your website with maximum conversion rates in mind.

This means they may have to do a lot of A/B testing, test your website copy, and switch things around until you get the best value for your money.

An average web design company won’t do this, as they’re only trained to just make your website “pretty”.

Good seo web design companies ensure that there’s a bold clear call to action on every page, reinforce the actions through persuasive texts, include visuals where necessary, improve website loading speed, and select the right colors for better conversions.

Constant Updates and Maintenance

Every website requires consistent updates and maintenance. If your website is wordpress based, you’ll need to update the version quickly to prevent security breaches.

They’ll carry out code and security upgrades, monitor bandwidth usage, ensure your website is live at all times, and so much more.

Your website’s content must also be fresh and in keeping with the times. It’s no secret that constant content updates help improve Google rankings. It helps drive traffic too.

A competent seo web design company can easily create a content schedule that will help refresh your old content or post new content with targeted long tail keywords.

Google’s freshness index constantly ranks newer content above older ones in a bid to continually provide fresh information. You should take advantage of this.

Is That All a Seo Website Design Company Does?

Not at all. They do so much more, including deploying effective marketing strategies that will keep you at the top of the search engines.

If you want to know more about why you need a seo website design professional, check out this article. We cannot overemphasize the importance of a seo website design company for a manufacturing company.

If you’d like to talk to a professional seo web design firm about this, get in touch with Sandy at Reno Web Designer.


How to rank your website in Google

How to rank your website in Google

Google is the top search engine in the world. With millions of searches happening each hour across the globe, how are you to get your companies website in front of as many searchers as possible?

SEO or search engine optimization is constantly evolving. Google updates twice a day on average. They are updating their algorithm and website to keep them as the top search engine. With those many changes, comes great opportunity for small and large businesses to reach the growing numbers of website searchers in

Ranking a page from your website high in search results is the ultimate goal of most SEO companies, but we take it a step further and secure top sections of the first page of this popular search engine with SERP elements that have been proven to gain the most views online.

 Some SERP elements include:


  • AdWords – up to four at the top with optional extensions can make each ad deeper
  • Knowledge Graph – boxes that include data ranging from companies to celebrities on the right of search results page
  • Sitelinks – multiple links to subpages within the website result visible below the primary website
  • Local packs – several local listings appear together (often under a map marking the location of each one)
  • Carousel listings – interactive visual display of results for things like movies, songs, and restaurants
  • Reviews with star ratings (make some organic results deeper)
  • Image packs – often a single row of images appearing on the results page
  • Video
  • In-depth articles
  • Twitter content

Most of our SEO clients rank #1 for their most profitable keywords. They also rank multiple times on the first page of Google using the above strategies, gaining most of eye balls or views within a Google search result.

Contact Sandy Rowley today to learn how she can help your company gain the lion share of views for your keywords today. Call 775-870-0488.

Reno SEO Expert

Voted best SEO expert, Sandy Rowley is a leading small business SEO coach and mentor.

Audit SEO online

SEO web design is fast becoming a popular keyword searched online. What is SEO? How can SEO help my business reach our goals? Should I invest in learning this or can I trust an expert to do the job?

SEO is a marketing strategy that helps businesses reach customers at the point of their motivated need to find the best products and services.  Imagine being in the right place at the right time. Client is ready to purchase a new car, they hop onto Google and search for something similar to “Best new cars” or “affordable new cars near me”.  Being that purchasing a new car is a large investment, the time to purchase will usually be a longer one. This gives you the opportunity to build a relationship with the searcher who is in the market for your services and products.
Content creation is a great way to build up trust and product education opportunities.
Having a large website with resources to help the car buyer make sound buying decisions is a great start. Offering reviews, videos, calculators and tips for upkeep and maintenance are great ideas for sharing useful information that helps to build confidence in your companies offerings.
Before redesigning the company website or implementing a web design refresh, running a full technical SEO audit will give the marketing team a blueprint or guide to help either the website design company or in house IT team protect current SEO rankings during the site redesign.
Best SEO practices can ensure minimal loss in Google rankings during a site migration and / or site re design.
One of the most popular search terms around SEO are:
  • how to seo your website for free
  • how to do seo on your website
  • how to do search engine optimization
  • how to seo a website

Although websites in low volume niches are easier to rank in Google for their desired keywords, larger companies who are in very competitive markets need a dedicated expert with experience in out ranking online.  Digital marketing involves a great deal of resources, tools and requirements that change quite a bit. Unless you have ample time to dedicate to learning, testing and acquiring needed information in this market, doing your own SEO could cost you thousands in sales if done incorrectly.

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Webdesign & SEO

Webdesign & SEO

SEO is a Part of All Good Web Design and Here’s Why

New websites can often lead to less traffic for one major reason: web design and SEO go hand-in-hand.

Quality web design starts by determining what will bring people to your site. When people Google something, you want to make sure your website is the first thing they see.

So an effective search engine optimization (SEO) strategy is vital for any online business, and it should be implemented within the web design process, not afterward.

This means that the way your website looks is the second part of the web design process, and it is just as important. Here are some traits of good web design.

Starting with the SEO

Good SEO means knowing your business well. Before writing the first line of HTML code, designers should know what will drive traffic to the website.

SEO does not stop at keywords, however. An effective SEO strategy accounts for the ways other websites will link to it and makes content easily parsable. The best SEO strategies also have the best content.

Basically, before designing the user experience, good web designers will consider how the website will reach the user.

Designers should try to ensure that websites are relevant and applicable to whatever the user is searching for, and are presented to them before other websites.

Designing for the User

After figuring out how to get information to users, web designers should make sure their websites presentable.

You could have everything a user could ever need on your website, but it would not matter if users can’t navigate it.

Difficult user experiences can doom a website, no matter how effective its SEO strategy is. Users will simply leave a webpage if they can’t use it.

So while designers must consider the website’s content, they must also find ways to make it presentable while staying true to their client’s web design branding. A website about something like make-up probably should not have an impact font, and tech blogs may not want to use a Jacques and Gilles typeface.

Designers should also stay ahead of the curve in web design, which includes designing websites for mobile.

Knowing How Web Design and SEO Go Together

Google mentioned recently that it favors responsive designs for mobile platforms over adaptive designs, and designers should keep that in mind while building websites.

So while users may enjoy scrolling through many pages at once and it can be a neat gimmick, the design loads a website’s URL with keywords and raises SEO alarms. This can harm the website’s SEO ranking in ways that responsive design do not.

An SEO audit can help show you how your design is impacting your ranking.

A seemingly good design choice can negatively impact the overall website, which is why web design and SEO should not be treated separately. They go together to make a successful website.

Making Your Web Design and SEO Work

SEO is an important part of any web design, and it should be a part of any web design process. No designer should neglect a website’s SEO strategy while building the actual web pages since SEO can make or break a business.

You can contact us if you want to view your current SEO rating, or if you want to know how to improve your web design and SEO strategy.

SEO Website Design : What do they look like?

SEO Website Design : What do they look like?

What Does an SEO-Friendly Website Design Look Like?

Your SEO probably stinks. Yeah, we said it, and we’re willing to bet we’re on the right track. You’re not struggling because you’re not trying, but rather because SEO is complex.

54% of small businesses don’t think they have the budget for SEO. We’re here to show that most of them are wrong. SEO doesn’t always mean extravagant keyword research.

Instead, SEO can refer to your entire website design. Everything from your links to your HTML affects your SEO. Though not many people know what they’re doing when it comes to an SEO-friendly website design.

Today, we’re bringing you our guide to SEO website design and how to ensure you’re maximizing your website’s visibility. Let’s get started.

On Page

On page SEO refers to any SEO aspect you can control. You can influence keywords, title tags, meta descriptions, links, etc. They’re the elements that make up the backbone of your SEO optimization.

Let’s go more into detail.


HTML formatting drives the design behind your website. Consider it the language your site uses to communicate with Google. Your HTML both paints a picture and informs Google what that picture means.

The best-designed websites heavily tailor HTML to help their SEO. Let’s look at the best of the best tips for HTML design.

Title Tags

Title tags are the headline link you see on the search engine results page. For example, our title tag is:

“Reno Web Design | Web Design, SEO, Marketing & Workshops | Reno …”

Always add a catchy title to your HTML title tag. Not only does it help draw clicks, but the title also tells Google about your website.

Headers H1, H2

Headers are the “titles” in your post, including the main “title” and the subheadings. They’re broken down into H1, H2, H3, H4 and so on. The larger the number the smaller the header font.

HTML headers should always contain both short and long-tail keywords. H1 tags contain the main keywords while H2, H3, and so on contain keyword variations and long-tail keywords.

Google looks at the keywords to help determine when to show your page. The best headers use a mix of specific and general keywords.

Meta Descriptions

Meta descriptions refer to the small amount of text that sits under search engine results titles. Metas give searchers a brief description of what your web page is all about.

Though they also give Google that same description. Google uses your meta description to determine what your page discusses. Always include relevant information and keywords.

SEO Friendly Link Structure

SEO friendly link structure refers to Google’s ability to crawl and then index your page. The search giant’s “crawlers” need an easily navigable link structure.

Keep your web URLs relevant to your page structure. Also, keep the sub-URLs categorized and descending from the main URLs.

Think of linking like a pyramid. The top should point to the lower links, which then point to even lower links. Just ensure pages don’t get skipped.

Your Own SEO Website Design

Building your own SEO website design is best left to the professionals. While you might make it work, why take the risk? Our team of SEO experts can have your website up and running in no time.

If you’re ready to get started, just contact us. We’re here to help you shoot for the top of the SERPs.