Google is the top search engine in the world. With millions of searches happening each hour across the globe, how are you to get your companies website in front of as many searchers as possible?
SEO or search engine optimization is constantly evolving. Google updates twice a day on average. They are updating their algorithm and website to keep them as the top search engine. With those many changes, comes great opportunity for small and large businesses to reach the growing numbers of website searchers in Google.com.
Ranking a page from your website high in search results is the ultimate goal of most SEO companies, but we take it a step further and secure top sections of the first page of this popular search engine with SERP elements that have been proven to gain the most views online.
Most of our SEO clients rank #1 for their most profitable keywords. They also rank multiple times on the first page of Google using the above strategies, gaining most of eye balls or views within a Google search result.
Contact Sandy Rowley today to learn how she can help your company gain the lion share of views for your keywords today. Call 775-870-0488.
Voted best SEO expert, Sandy Rowley is a leading small business SEO coach and mentor.
SEO web design is fast becoming a popular keyword searched online. What is SEO? How can SEO help my business reach our goals? Should I invest in learning this or can I trust an expert to do the job?
SEO is a marketing strategy that helps businesses reach customers at the point of their motivated need to find the best products and services. Imagine being in the right place at the right time. Client is ready to purchase a new car, they hop onto Google and search for something similar to “Best new cars” or “affordable new cars near me”. Being that purchasing a new car is a large investment, the time to purchase will usually be a longer one. This gives you the opportunity to build a relationship with the searcher who is in the market for your services and products.
Content creation is a great way to build up trust and product education opportunities.
Having a large website with resources to help the car buyer make sound buying decisions is a great start. Offering reviews, videos, calculators and tips for upkeep and maintenance are great ideas for sharing useful information that helps to build confidence in your companies offerings.
Before redesigning the company website or implementing a web design refresh, running a full technical SEO audit will give the marketing team a blueprint or guide to help either the website design company or in house IT team protect current SEO rankings during the site redesign.
Best SEO practices can ensure minimal loss in Google rankings during a site migration and / or site re design.
One of the most popular search terms around SEO are:
how to seo your website for free
how to do seo on your website
how to do search engine optimization
how to seo a website
Although websites in low volume niches are easier to rank in Google for their desired keywords, larger companies who are in very competitive markets need a dedicated expert with experience in out ranking online. Digital marketing involves a great deal of resources, tools and requirements that change quite a bit. Unless you have ample time to dedicate to learning, testing and acquiring needed information in this market, doing your own SEO could cost you thousands in sales if done incorrectly.
SEO is a Part of All Good Web Design and Here’s Why
New websites can often lead to less traffic for one major reason: web design and SEO go hand-in-hand.
Quality web design starts by determining what will bring people to your site. When people Google something, you want to make sure your website is the first thing they see.
So an effective search engine optimization (SEO) strategy is vital for any online business, and it should be implemented within the web design process, not afterward.
This means that the way your website looks is the second part of the web design process, and it is just as important. Here are some traits of good web design.
Starting with the SEO
Good SEO means knowing your business well. Before writing the first line of HTML code, designers should know what will drive traffic to the website.
SEO does not stop at keywords, however. An effective SEO strategy accounts for the ways other websites will link to it and makes content easily parsable. The best SEO strategies also have the best content.
Basically, before designing the user experience, good web designers will consider how the website will reach the user.
Designers should try to ensure that websites are relevant and applicable to whatever the user is searching for, and are presented to them before other websites.
Designing for the User
After figuring out how to get information to users, web designers should make sure their websites presentable.
You could have everything a user could ever need on your website, but it would not matter if users can’t navigate it.
Difficult user experiences can doom a website, no matter how effective its SEO strategy is. Users will simply leave a webpage if they can’t use it.
So while designers must consider the website’s content, they must also find ways to make it presentable while staying true to their client’s web design branding. A website about something like make-up probably should not have an impact font, and tech blogs may not want to use a Jacques and Gilles typeface.
Designers should also stay ahead of the curve in web design, which includes designing websites for mobile.
Knowing How Web Design and SEO Go Together
Google mentioned recently that it favors responsive designs for mobile platforms over adaptive designs, and designers should keep that in mind while building websites.
So while users may enjoy scrolling through many pages at once and it can be a neat gimmick, the design loads a website’s URL with keywords and raises SEO alarms. This can harm the website’s SEO ranking in ways that responsive design do not.
An SEO audit can help show you how your design is impacting your ranking.
A seemingly good design choice can negatively impact the overall website, which is why web design and SEO should not be treated separately. They go together to make a successful website.
Making Your Web Design and SEO Work
SEO is an important part of any web design, and it should be a part of any web design process. No designer should neglect a website’s SEO strategy while building the actual web pages since SEO can make or break a business.
You can contact us if you want to view your current SEO rating, or if you want to know how to improve your web design and SEO strategy.
What Does an SEO-Friendly Website Design Look Like?
Your SEO probably stinks. Yeah, we said it, and we’re willing to bet we’re on the right track. You’re not struggling because you’re not trying, but rather because SEO is complex.
54% of small businesses don’t think they have the budget for SEO. We’re here to show that most of them are wrong. SEO doesn’t always mean extravagant keyword research.
Instead, SEO can refer to your entire website design. Everything from your links to your HTML affects your SEO. Though not many people know what they’re doing when it comes to an SEO-friendly website design.
Today, we’re bringing you our guide to SEO website design and how to ensure you’re maximizing your website’s visibility. Let’s get started.
On page SEO refers to any SEO aspect you can control. You can influence keywords, title tags, meta descriptions, links, etc. They’re the elements that make up the backbone of your SEO optimization.
Let’s go more into detail.
HTML formatting drives the design behind your website. Consider it the language your site uses to communicate with Google. Your HTML both paints a picture and informs Google what that picture means.
The best-designed websites heavily tailor HTML to help their SEO. Let’s look at the best of the best tips for HTML design.
Title tags are the headline link you see on the search engine results page. For example, our title tag is:
“Reno Web Design | Web Design, SEO, Marketing & Workshops | Reno …”
Always add a catchy title to your HTML title tag. Not only does it help draw clicks, but the title also tells Google about your website.
Headers H1, H2
Headers are the “titles” in your post, including the main “title” and the subheadings. They’re broken down into H1, H2, H3, H4 and so on. The larger the number the smaller the header font.
HTML headers should always contain both short and long-tail keywords. H1 tags contain the main keywords while H2, H3, and so on contain keyword variations and long-tail keywords.
Google looks at the keywords to help determine when to show your page. The best headers use a mix of specific and general keywords.
Meta descriptions refer to the small amount of text that sits under search engine results titles. Metas give searchers a brief description of what your web page is all about.
Though they also give Google that same description. Google uses your meta description to determine what your page discusses. Always include relevant information and keywords.
SEO Friendly Link Structure
SEO friendly link structure refers to Google’s ability to crawl and then index your page. The search giant’s “crawlers” need an easily navigable link structure.
Keep your web URLs relevant to your page structure. Also, keep the sub-URLs categorized and descending from the main URLs.
Think of linking like a pyramid. The top should point to the lower links, which then point to even lower links. Just ensure pages don’t get skipped.
Your Own SEO Website Design
Building your own SEO website design is best left to the professionals. While you might make it work, why take the risk? Our team of SEO experts can have your website up and running in no time.
If you’re ready to get started, just contact us. We’re here to help you shoot for the top of the SERPs.
Most small business owners and marketing professionals know the value of investing in digital marketing. The ability to target your exact customer base and build revenues through integrated digital strategies can change a business entirely.
But they don’t necessarily know how to get there. Plus, they don’t know what to look for in an SEO website designer.
Unless you proceed with caution you can waste time and money on the wrong campaign. Instead, use these tips to know what to look for in an SEO company:
They Perform an Audit Before They Do Anything
In every situation when you would like to get someplace you need to answer one question first: Where am I?
The same is true whether you are asking for directions on the road or trying to build your business. You need to know your starting point or you will get lost.
The best SEO company for your business will know this too. They will encourage you to find a starting point to build from.
Knowing your starting point means conducting an SEO audit. That way you will know what to improve upon and which direction to take.
Ask for Testimonials
An impressive 92% of people prefer referrals or earned media above all other forms of advertising. Before you choose an SEO company you need to make sure they have a proven track record of success.
Go beyond the testimonials the SEO provider gives you. Research those businesses and any reviews you can find as well.
One of the worst situations to get into with any consulting agreement is confusion about pricing. Unfortunately, many consultants work with complex pricing and fee structures.
You may think you are signing up for a complete integrated design only to find out otherwise down the road. You may face additional charges for basic services.
They should also be able to tie your marketing spend to a projected return. Every part of your design should lead to sales.
A Clear Map To SEO Success
SEO is not a mystery. The best designers will have a clear roadmap on how to get you from where you are today to where you would like to be.
Anyone who guarantees you top ranking in a search engine keyword should be avoided. They are making promises they can’t keep.
Instead, focus on their strategy. Ask them for the incremental steps they are going to take to increase your traffic, targeted visitors, and search results.
The Best SEO Website Designer
When it comes to creating a website around your business goals you need an SEO website designer you can trust. With over 1.9 billion live websites on the internet right now you can’t afford to get lost in the shuffle.
You need an SEO consulting company that works around your business goals, not just your digital marketing strategy.
RSM&W can help. We help businesses boost SEO and create conversions.