6 Mind-Blowing Statistics About Promotional Email Marketing
Believe it or not, a shockingly high number of people are reading spam emails that come into their inbox. While some of these are opt-in emails and others are true spam, most people don't know a promotional email from an attempt to steal their credit card number. If you understand email marketing, you might realize that there's a way to connect with customers on a deeper level if you try email. Here are six statistics about email marketing that might just blow your mind. 1. Crazy Growth As of now, there are more than 3.7 billion email users all around the globe. That should grow beyond 4 billion in the next three years, which will place email usage as extending well over half of the population of the planet. As email continues to grow, new ways to market with email will be discovered. While spam filters will develop, so will the ways that marketers find to reach out to...
5 PPC Advertising Benefits That are Boosting Company Profits
In 2017, 84% of businesses that used pay per click marketing (PPC) reported success, compared to just 1% who reported no valuable return. Can you afford to not be using this high-converting, super-targeted, budget-friendly form of marketing? If you're still not sure whether this is the right marketing strategy for you, then check out these advertising benefits of PPC. Advertising Benefits of PPC Many managers will see 'Pay Per Click' and hear the word 'expensive' ringing in their ears. However, there are many advantages to using PPC for advertising - not least that it's actually much cheaper and more budget-friendly than you may think. 1. Immediate Visible Results PPC campaigns deliver immediate trackable results. You can see what's working, what isn't working, and control your campaigns based on near real-time data. You can set goals for your PPC campaigns to see the exact...
Traditional vs Digital Marketing: What’s the Best Approach to Capturing Today’s Market?
Is traditional marketing dead? Marketers have been predicting the demise of traditional marketing since the late 90s. But turn on your TV or listen to your car radio. Companies still pay for tv commercials and radio ads. The same is true for print advertising. Newspapers and magazines haven't gone the way of Betamax. Flyers, posters, brochures, and so on are still alive and kicking. So why do some marketers insist that digital marketing is the only way to go? Let's talk about the whole traditional vs digital marketing thing in detail. This way, you can choose which is better for your business. Traditional Marketing Pros and Cons One of the advantages of traditional marketing is how easy it is to understand. That comes from years and years of exposure. Everyone has seen a commercial or a mailbox flyer. That includes millennials who can't seem to figure out rotary phones. For...
A Basic Technical SEO Guide for Website Design
As most small businesses are set to spend around $75,000 on digital marketing this year, they need to make every dollar count in that budget. Using search engine optimization is a way to pivot your page to be found by search engines, which is as good as free promotion. Search engine optimization, notably technical SEO is important in making yourself known to users. Here are five elements of technical SEO that you need to implement. 1. Page Speed is a Major Factor When you're using mobile, the speed of your page gets weighed into how good your site is as a match for users. It lets search engines know that it's optimized, updated, and you've tried to streamline the code base. If you're thinking about user experience, page speed matters as well. When users rank how well a site works for them, they will factor in load time. If it doesn't load within three seconds, they'll...
How to rank your website in Google
Google is the top search engine in the world. With millions of searches happening each hour across the globe, how are you to get your companies website in front of as many searchers as possible? SEO or search engine optimization is constantly evolving. Google updates twice a day on average. They are updating their algorithm and website to keep them as the top search engine. With those many changes, comes great opportunity for small and large businesses to reach the growing numbers of website searchers in Google.com. Ranking a page from your website high in search results is the ultimate goal of most SEO companies, but we take it a step further and secure top sections of the first page of this popular search engine with SERP elements that have been proven to gain the most views online. Some SERP elements include:...
What is SEO?
What is SEO and how can it help grow my business? SEO stands for search engine optimization. What is a search engine? Google, Yahoo, Bing and other online databases allow users to search to find products and services, usually for free. (Learn more about my SEO coaching sessions here.) See the example below. If you go to Google and search for 'Reno Marketing' you will see a list of marketing companies in our local area. Our company, ranks at the top of the search results, on the first page for this popular keyword. This is a perfect example of what SEO is and how it can help grow your business. Most Google searchers are either in research mode or they are ready to buy. No need to spend tens of thousands of dollars a month on billboard, radio or newspaper that targets everyone. Only spend a fraction of the cost with SEO or other digital marketing strategies to reach your best...
What Does Mobile Friendly Mean and Why Does it Matter for Your Business Website?
Do people really use computers anymore? It seems that all we ever do is browse the internet on our smartphones and tablets. As people increasingly access the internet through mobile devices, websites have to adapt to keep up with the changes in behavior. That's why you need to make sure you optimize your website as a mobile-friendly website. But what does mobile friendly mean? Let's go! What Does Mobile Friendly Mean? A mobile-friendly website is simply a website that displays correctly on any mobile device. It also features the following: Fast-loading speed Easy-to-read Easy-to-navigate Does not require Flash It's really important that you make sure your website is mobile friendly. Let's check out why this matters so much. 1. Increased Mobile Use Did you know that the number of Google searches via a mobile device has now overtaken searches on desktop computers? Around 77...
Fractional CMO
Facing vexing growth challenges that seem particularly complex? Need a strategic marketing heavy-hitter but don’t think you can afford one? Or can’t fathom how you might find one? About Chief Outsiders Chief Outsiders was formed in 2009 buy a group of ex-CMOs (not consultants) who shared a belief that their C-level experience in Fortune-1000 companies would be of immense value to small-to-medium sized companies if only they could package their “experience” and “know-how” in an affordable, low-risk manner. This led to the formation of Chief Outsiders offering fractional CMO services to companies throughout the country (and beyond). Today, it has over 65 CMO’s available with hands-on experience in all verticals you can imagine. Every engagement Chief Outsiders takes on is built on a premise that every client and every situation is unique. While our immense...
Fractional CMO Services
Fractional CMO Services Fractonal CMO & Business Advisory
Reno Website Design Company : SEO, Web Design Near Me.
Are you wanting to work with a local website design company?Hello, my name is Sandy Rowley. I am a leading website design and SEO expert located in Northern Nevada. I work with small to large businesses who need to generate sales online.I understand that not all small businesses in the Reno area can afford a custom website design. Although it is highly recommended, it is not necessary. Needing affordable website hosting in Reno?You can create a stylish website for pennies on the dollar if needed. The main point for any small business looking to reach new customers online is to get started already! Create your own website, and start building trust in the Google search engines now.Once you have your new website design up and running, you can then focus on how to generate sales and new customers. I offer free internet marketing workshops each month in Reno Nv. Your welcome to...