Google Analytics is the premiere tool for understanding how people get to your site and what pages they visit. It tracks traffic, page popularity, and so much more. The question you might be asking yourself is, “How does Google Analytics Work?”
You’ll hear experts talk about Google bots and crawling spiders, but there’s nothing arachnid or science fiction-esque about this valuable program. It may be overwhelming at first glance, but once you’ve learned to navigate the Google Analytics basics, you’ll never live without it.
There’s no other free tool available that gives you this level of information about your site.
How Does Google Analytics Work?
First, you set up a Google Analytics account. It starts by creating a tracking code in the program that you place on every page of your site. Google uses the code to track information.
Without it, the program won’t gather the information. If you only put it on some pages, then it won’t gather information correctly. That’s why it must be programmed into every page on your site.
These following are just some of the data points Google Analytics and track for you. When you first create your account, there won’t be any data. Let it process and work on your site for a few weeks to soak up a good amount of information.
Traffic
GA tracks how many people visit your site and what source they came from, which is invaluable for SEO data and information. This includes Google Organic, Google CPC, Yahoo Organic, Bing Organic and CPC, Social Media such as Facebook, and referral traffic from other websites.
Standard Metrics
GA traffic info includes many different stats including bounce rate. The “bounce rate” indicates how many people visited one page on your site and left i.e. they bounced. It also shows how long users were on your site. If you have advanced e-commerce features, it can show how many transactions were made and how much revenue you earned.
Page Information
This info helps you find out the most visited pages on your site. There’s a way to find what pages people went to first and the pages they exited off of. There’s no better way to determine the customer journey than through GA tracking.
Application Integration
Using Google Analytics is a must for anyone interested in their website information, but it also integrates with other applications. Google Ads is a popular Pay Per Click advertising platform. You can connect it to GA and combine the data power.
The same goes for Google Search Console and many other apps not owned by Google. This allows you to increase the coverage of Google Analytics and learn more information.
Be Wary of Referral Traffic
You’ll be tempted to look at the overall statistics on Google Analytics, but it might not 100 percent correct. There are spam referrals and ghost traffic that has nothing to do with customers. The spam inflates your overall traffic but isn’t real.
It’s best to examine the traffic sources individually such as Google Organic, etc. That way you know the information is pure. Not all referral traffic is spam, but spam can inflate your overall numbers by thousands.
If there is a specific site that keeps coming up as spam, you can go into your settings and exclude that site from GA. Google will no longer count traffic from it.
A Valuable Tool When Used Correctly
How does Google Analytics work? You install it, read up on guides like this, and learn through trial by fire. Once you’ve mastered it, you’ll have more knowledge than you’ll ever need.
If you’re interested in learning more about Google Analytics or web design, then explore our site.
Join Sandy Rowley, leading digital marketing expert located in Reno Nv, for a workshop on How to use Google Analytics to grow your business. Hosted at The Innovation Center on 450 Sinclair Street. Sponsored by StartupNv.org
Did you miss the Google Analytics SEO Workship? Download all marketing resources and watch the recording on Youtube. Search Google Analytics Sandy Rowley.
If you’ve just gotten a handle on the concept of search engine optimization (SEO) then local SEO might be throwing you for a loop. And that’s a problem because local SEO is more important for your business than you realize.
It gives you local scale exposure, capitalizes on the growth of mobile search, and, of course, can be a major profit-maker (if you play your cards right).
Not sure about what local SEO is, or not sure how to use local SEO for small businesses? No worries. We’re introducing you to the concept, why it’s so important, and what you can do to make your way to the top of your local SERPs.
“Happy to share helpful tips to keep your web projects running smoothly. Also here to answer SEO questions.” Sandy Rowley, Digital Marketing Expert 775-870-0488
“Impressive knowledge of SEO and other digital marketing strategies. We contracted Sandy for 6 months to recover lost SEO and position our software development company as a leading offshore service provider.” Client Name Kept Anonymous View reviews within the Chief Outsiders Platform.
Basically, it’s all the tools of search engine optimization, utilized to make sure that people within a certain geographical area can find your brick-and-mortar shop.
Think of it this way: while anyone from Oslo to Taipei can rank for “how to fix a clogged drain,” only a certain group can rank for, “best plumber in Reno.”
Why You Need It
That’s all fine and good, but why do you need local SEO anyway? After all, if you’ve already got an SEO strategy in place, shouldn’t that be enough?
Not quite.
Let’s start with this simple fact: smartphone users will hit 3 billion in 2018 and are predicted to hit 3.8 billion in 2021.
Of those people, 45% of users aged 18 to 29 use mobile search daily. Of the estimated 30 billion annual mobile searches, 12 billion are local.
But the real kicker?
Local searches lead 50% of mobile searchers to visit a store the same day, and annually, about 78% of local mobile searches result in offline purchases (for those who struggle with math, that’s roughly 9.36 billion purchases, give or take a few).
The point is simple: a lot of people search locally, and when they do, they’re looking to spend money. Usually on the same day, if you give them the service they’re looking for.
And you’d be a fool not to capitalize on a golden opportunity.
Tips to Conquer Local SEO in 2019
Sandy Rowley SEO Specialist 775-870-0488.
With that in mind, let’s talk about how you can conquer local SEO in 2019.
Now, a lot of larger SEO tricks apply to local SEO, like getting an SEO audit. And yes, there are plenty of fancy technical SEO tricks you could use to bolster your local SEO game if you really wanted to.
Here’s the thing: if you’re still struggling with the whole concept of SEO (or you just don’t have time to spend hours slaving over SEO when you’ve got a business to run) it doesn’t need to be that hard.
Here are 14 tips that you could probably conquer in a few hours if you set your mind to it.
“Since working with Sandy my web sales increased 500%.” Larry Green View reviews on the Google platform.
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1. Optimize for Google My Business
The first is surprisingly basic: optimize for Google My Business.
For those who are late to the game (or, you know, living in packing peanuts) Google My Business is a free tool provided by Google that’s basically a giant digital address book.
Chances are, you’ve encountered it before. You just didn’t realize it. Every time you Google a business and see a little box on the right-hand side with the business’s name, address, phone number, website, location, and even a few photos, that’s the handiwork of Google My Business.
You also didn’t know that you probably already have a Google My Business listing, you just didn’t know to claim it.
That’s a problem because if you don’t claim it, your competitor might (yes, that’s a competitive strategy).
Luckily, the process of claiming your listing is simple. Just log onto Google My Business and go through the verification process, at which point Google will mail a PIN to your business address. From there, enter the PIN, and you’re ready to optimize.
How do you optimize? Include all kinds of handy information, like writing a great business description, providing hours and contact information, detailing your payment options, etc.
Basically, if there’s information that Google My Business gives you the option to fill out, populate the text box. Your potential customers will thank you.
2. Ensure NAP is Consistent Across Directories
However, your work isn’t done once you claim your Google My Business listing.
Once you do that, you need to ensure your NAP is consistent across directories (Google, Bing, or anywhere else your business might be listed).
Don’t get worried. NAP stands for three essential details about your business:
Name
Address
Phone number with area code
Some people will also include your website on this list.
Basically, these directory listings won’t do you much good if your information is inconsistent. Your customers will get frustrated and confused, and it makes your business look sloppy.
3. Title and Meta Description Tags
Itching for something slightly more technical?
Turn to your title and meta description tags.
Title and meta description tags are HTML elements that you can customize to reflect your webpage. You don’t need to do any coding to figure it out–like Google My Business, it’s something you’ve encountered before.
Whenever you type a search into Google, the blue title and the small description below it are the title and meta description tags.
It seems like a small detail, but it should be functionally treated as a mini-ad. This is your chance to get customers to click on your link instead of someone else’s (and to get the search engine to put you in page one).
So not only are you writing killer descriptions, you’re writing optimized descriptions.
4. Keyword Research for Local SEO
With that in mind, let’s talk about keyword research for local SEO.
You can argue until you’re blue in the face about the value of keywords or how to use them, but the fact is, keywords are still important. Especially for local SEO.
What’s the difference between a regular keyword and a local SEO keyword, you ask?
It’s simple: geography.
Remember earlier when we said that anyone in the world can rank for, “how to unclog a sink,” but only certain people can rank for, “best plumber in Reno,”?
That’s the same basic principle behind keywords for local SEO.
Basically, you’re targeting industry-specific terms that are also geo-specific, like “Las Vegas florist” or “car rental in Albuquerque”. A good place to start is to do a bit of digging on the Google AdWords Keyword Planner tool to find geographically-specific terms that perform well.
5. Write for a Local Audience
Of course, you can optimize all day long and it won’t help you much if you aren’t, you know, writing content for a local audience.
This is true of both your human readers and search engine web crawlers–you need to build a solid online reputation.
Luckily, you can do this with a practice you (should) already do for your regular SEO: blogging.
Blogging is vital to a good SEO score because it shows search engines that you’re consistently providing helpful information to searchers. And the more you write, the more authority you gain on the topic.
Take this a step further by appealing to the local market. Find out what customers in your area are interested in and start writing blogs for them (with the appropriate optimization, of course).
6. Improve Internal Linking Structure
And while you’re blogging, you should take a closer look at your internal linking structure.
External links are SEO gold, but internal links are also important, since it aids in navigating your website, assists with information architecture, and distributes page authority among multiple pages.
So, if you’re writing about bathroom design and have previously written a blog post about quartz vs. marble countertops in the bathroom, find a way to naturally link to that blog post.
7. Use a Structured Data Markup Tool
A structured data markup tool is perhaps the most technical item on our list, but it’s not as complicated as the name makes it out to be.
Structured data markup, sometimes called schema markup, is added to the code of your website to directly provide search engines with information about what you sell, services you offer, and other important information about your business.
In fact, Google wants you to use structured data markup because it makes it easier for their spiders to index your website. They even provide a Structured Data Testing Tool.
So…what are you waiting for?
8. Online Reviews Still Matter
For all the work you’re doing behind the scenes, there’s one tried-and-true part of local SEO that you cannot ignore: online reviews.
Don’t believe it? Try this on for size: 88% of consumers trust online reviews as much as personal recommendations from friends and family.
Many people will leave reviews on Facebook unprompted, so make sure this feature is turned on. You can also cut to the chase by asking customers who love you to leave a review of your store when they get the chance.
If customers are diehard fans of your store, they’ll usually be happy to do it.
9. Be Socially Active
This brings us to our next point: you should be socially active wherever possible.
And no, we don’t mean going out for a beer with friends. We mean the big bads of social media: Facebook, Instagram, Pinterest, Twitter, and Snapchat.
Nearly a third of the world’s population is active on at least one of the major platforms, which is why your business needs to remain active. Go where the customers are.
The key is to avoid the used car salesman effect–don’t sell so hard that you annoy people or convince them they’re about to be scammed. Instead, think of using social media as it was originally intended: a vehicle to connect people.
10. Make a Mobile-Friendly Website
Oh come on, you knew this was coming.
Mobile usage has surpassed desktop, and Google rolled out their Mobile-First index. There’s no two ways about it: you need to be optimized for mobile.
If you have no idea whether your site is optimized for mobile or not, there’s an easy way to check: open your website on your phone. If you have to constantly zoom, or your graphics aren’t loading, or the pages take forever to load, guess what?
You’re not optimized for mobile.
11. Add Location Pages to Your Website
In case you haven’t caught on yet, local SEO is all about one thing: location.
That’s why one of the easiest things you can do to boost your business (besides claim your Google My Business listing) is include a location page on your website.
If you have multiple locations but only one website, no worries. Just create a page for each location. That way, users will know where to find you in their local area (and search engines will know how to index you properly, which is always a plus).
12. Maps, Maps, and More Maps
There’s no way around location without talking about maps.
There are a couple different things you can do with maps. For one, you should embed a map on your webpage. The good news is that this is pretty easy: just open Google Maps, enter your address, and click the link icon.
This will provide you with an HTML embed code to add the map to your website, making it super easy for any potential customers to figure out exactly where you are whenever they need you.
Plus, you can click on the customize link to choose from various options like sizing before embedding the map on your page.
Building Local SEO for Small Businesses
Local SEO might seem like a lot of work. And yes, we’ll admit–it can be time-consuming if you let it.
And while we all know that the payoff is worth it, that doesn’t change the fact that you’ve got a business to run and you don’t have time to learn how to manage SEO in your nonexistent free time.
That’s where we come in.
We offer a variety of services from digital marketing to search engine optimization and local SEO for small businesses. We guarantee our SEO work, and we’re dedicated to making sure that your business succeeds.
“We feel so fortunate to have been referred to Sandy. Her knowledge of SEO and marketing have been extremely beneficial to our company. She has fantastic ideas and is very enthusiastic in helping our company grow its online presence. Sandy offers free seminars to share tips and strategies. She truly wants to help her clients succeed! We would highly recommend Sandy to anyone wanting to grow their online presence..” View reviews on the Google platform.
How to Get a Nevada Business License and Start Your Biz in Reno
You might know it by its common moniker, “The Biggest Little City in the World.” Yet, Reno, Nevada is quickly earning a new nickname: “The Biggest Little Startup Community.”
Though in years past, the town was associated primarily with gaming and the Burning Man Festival, today it’s a bustling town full of opportunity for myriad industry types. From technology to retail, if you want to make a name for yourself and grow a new business from the ground up, this is the spot to do it in.
Home to more than a dozen geothermal companies, top-tier manufacturers and the University of Nevada, there’s no shortage of learning, growth, and expansion going on in Reno. (More and more California entrepreneurs are making the move to Reno.)
Are you looking to cash in on this chance to put down business roots in a community that’s as high-tech and innovative as it is artsy and cultural? If so, you’ve come to the right place. Today, we’re discussing how to get a Nevada business license. This is Step 1 of the process and once you’ve signed this valuable piece of paperwork, you’re well on your way to adding “Business Owner” beside your name.
Before you get too deep into researching the licensing requirements, it’s important to have a solid business plan in place first. Many hopeful entrepreneurs have a great idea for a new company but aren’t sure how to execute it or what tools they’ll need to get started.
Then, once they go to begin the nitty-gritty process of getting off the ground, they find they’re already behind.
Thankfully, this doesn’t have to be you. Start by visiting the Nevada Business Resource Center online. Here, you’ll find free counseling and business planning resources to help turn your daydream into a reality.
From step-by-step guides to starting a business in the state to information on funding resources, interactive workshops and local networking events, this site is invaluable to both the up-and-coming and established business leader. If your business qualifies as a disadvantaged business, you’ll also be pointed toward resources that can help you find the business certifications and capital you need.
Use this information to craft a detailed business plan. At the very least, it should include a vision, mission, and timeline for your company as well as other details including the products and services you will provide, a market analysis, organizational details and more. View my guide to creating a business plan here.
2. Visit Silver Flume
Once you have your business plan in place and you’re ready to get started, the next few steps can be completed much more easily. Most of them revolve around a resource known as Silver Flume.
Developed by the Nevada Secretary of State, Silver Flume is the go-to resource for any prospective or current business owner who wishes to conduct business in the state of Nevada. Launched in 2012, it has since processed more than 1.8 million virtual business filings.
On this site, you’ll find comprehensive information around both starting and renewing your business license. You can also file your tax return, manage your trust account and find resources to help your company grow.
With its user-friendly wizards, Silver Flume makes registering your legal entity and applying for a state business license as simple as possible. Simply find the menu on the left side of the homepage, then click on “Start a Business.”
Here, you’ll find a few guides that will walk you through getting your license, reserving your entity name, creating an operating agreement and more. For now, you just need the license, so click “Get a State Business License.”
3. Follow the Nevada Business License Wizard
This is the quickest and most straightforward way to get a state of Nevada business license.
The wizard will walk you through a series of questions and answers regarding the business you plan to start. You’ll begin by stating the type of business you intend to create. You can choose from:
Sole Proprietorship
General Partnership
Not-for-Profit Business
A Non-Nevada Entity Doing Business in the State
Non-Qualified Foreign Corporation
After you’ve made your selection, the Silver Flume wizard will reveal a checklist of steps to complete to obtain your NV business license. If you’re local to the area, you can also complete this process in person by visiting the Nevada Secretary of State in Carson City.
In addition to your state business license, Silver Flume will also walk you through the steps to obtain your proof of tax registration and proof of industrial insurance. The former is mandated by the Nevada Department of Taxation. The latter demonstrates to the state that you’ve purchased the required amount of worker’s compensation insurance required for your business type.
Both of these files can be completed and obtained via the Silver Flume portal.
4. Register Proof of Fictitious Name
Here is where the process for doing work in Reno becomes location-specific. Steps 1-4 above are required regardless of where in the state of Nevada you plan to do business. Once you have these items under your belt, you can proceed to the city requirements, starting with establishing and registering your fictitious name.
Do you plan on using your first and last name as your business name? If so, you can move on to the next step.
If not, you’ll need to visit the Washoe County Clerk website to obtain your Doing Business As (DBA) forms. Though most of the other steps required to get a Nevada state business license can be completed entirely online, this is not one of them.
Rather, you’ll have to make a visit to the Clerk of Court’s office in Reno to complete the paperwork in person. The good news? There are several forms you can pre-fill online to shorten your wait time once you get there. You can also print the files and have them notarized at home.
Once everything is ready, visit the office in person to officially sign and file the paperwork.
5. Get Zoning Approval
If you plan to construct a new building to house your Reno business, you’ll need to work directly with the City Planning Department to do so. These officials can direct you on how to make sure that all aspects of your new construction comply with local and state zoning regulations.
Visit the city of Reno’s Building, Planning, and Engineering Divisions website for more information on this step. From how to obtain licensing and permits to a GIS mapserver and links to the zoning code in its entirety, there are many resources here that can point you in the right direction. You can also work directly with the city’s planning department to coordinate these meetings.
You can also download the application forms you’ll be required to complete depending on your business type and intended use. Keep in mind that while you can submit some files at any time, others are only accepted on specific, pre-determined “intake dates.”
For instance, if you’re requesting a zone change or a special use permit, you’ll have until 3:00 p.m. on the second Monday of each month to do so. If you fail to meet this timeline, you’ll have to wait until the next intake cycle to continue.
6. Schedule a Fire Department Inspection
Next on your list should be to schedule an inspection of your new business by the local fire department. While anyone can and should complete this step as a safety and security measure, commercial locations are required to do so.
The Reno business license staff can also coordinate and schedule this inspection for you.
Before your business license can be issued to you, inspection fees should be paid in full. While this is one step you can take to ensure your location is sound and your team is safeguarded, the Silver Flume registration process can also walk you through OSHA-SCATS Safety Consultation and Training to make sure you’re up to speed on all industry regulations and compliance measures.
7. Complete a Signage Permit
Depending on the type of signage you plan to use to advertise and mark your business, as well as where you intend to place it, you may need approval from the Reno Department of Building and Safety.
Because they’re fun to think about, your logo, digital marketing collateral and other promotional pieces, including your signs, might be some of the first elements you complete. Yet, keep in mind that you cannot get approval for signage until all of your building permits have been completed.
So, reserve this step until toward the end, once you’re certain that your new or existing building is in line with local code, passes inspection and is permitted for use.
8. Talk to the Washoe County Health Department
If you only plan to serve retail goods or deliver services through your new business, you can usually skip this step.
On the other hand, if you intend to serve any kind of food or beverage at all inside your establishment, you need to contact the Washoe County Health Department.
Local officials will inspect your location and give you feedback. Upon completion, your location will be given a Pass, Conditional Pass or Closed status. If you pass, that means they found no more than one critical violation during the inspection.
If they find two or more, you’re approved on a conditional basis and required to correct the issue during the inspection. A follow-up inspection will happen no more than 72 hours after the initial one to ensure everything remains up to par.
A Closed status means that the inspectors found an immediate and substantial health hazard and your establishment must immediately stop any food service activities.
9. Check on Specialty Certifications
No two Reno businesses are created equal. What yours offers, the one down the street might not. To that end, there may be certifications, approvals, and sets of paperwork that are specific to your type of entity.
For instance, if you intend to start up an employment agency or a lending company? In these cases, you’ll need to obtain State certification, which can be achieved by contacting the State Labor Commissioner’s office.
The best rule of thumb? Reach out to the Reno Department of Business and Industry with any questions and to make sure that you have all of your paperwork in place for each step before moving forward with the next.
10. Obtain Your City of Reno Business License
Once you have completed all of the required steps and submitted all necessary paperwork, the Reno business license staff will review it and issue your local, citywide business license.
Expect the overall process to take around four weeks if you’re applying for a general, non-regulatory business license. Conversely, if you’re applying for a regulatory or privilege license that requires approval by both the police and City Council, the review timeline could take up to 60 days or more.
Reno Business License Resources
Business License
For Business License information, please contact one or more of the agencies listed below.
BUSINESS LICENSE OFFICES IN WASHOE COUNTY
Reno Business License City Hall Building, 2nd Floor One East First Street Reno, NV 89501 (775) 334-2090
Nevada Secretary of State State Business License (Commercial Recording) Corporation, Limited Liability Company, Limited Partnership, Non-Profit Corporation/Association, Business Trust: (775) 684-5708
Nevada Secretary of State Mailing Address: Secretary of State 202 North Carson Street Carson City, NV 89701-4786
Conquer the World with Your Reno Business
With your Nevada business license in hand, there’s no limit to what you can do! You’ll be located in the diverse, bustling heartbeat of the state, where you can appeal to a range of audience types, including both full-time residents and seasonal visitors.
Do you need help getting the word out about your new company? Do you want to make sure your marketing and outreach efforts are focused, targeted and effective?
That’s where we come in.
We offer dynamic web design services that can help you translate your company vision into an engaging and interactive online presence.
While we help clients all over the world improve their marketing efforts and grow their reach, we’re local to the Reno area and are available to meet in person to discuss your new and ongoing needs.
Additional resources to get you started with your business and/or startup in Reno.
All revved up to make that BIG move to the Biggest Little City in the World?
Well, before you make any major decisions about your move, it’s best to seek help from official Nevada organizations and other entities that are here to support you. Here are some additional resources that you might find useful to give you a flying start:
A one-window, not-for-profit organization that offers startups access to a variety of resources, including workspaces in Reno, mentorship and capital funding.
Since 1983, the Economic Development Authority of Western Nevada (EDAWN) has been a tireless advocate for supporting new startups in the Greater Reno-Sparks region.
Their Reno Startup Deck is a collection of 52 programs, services and events, from mentorship and funding, to workforce development/education and networking, that not only helps new enterprises establish themselves in Reno, but also aids recently established entities grow and thrive within the community.
Although transformed into an independent 501(c)3 non-profit organization in 2007, Nevada’s Center for Entrepreneurship and Technology (NCET) has been around since 1999.
If you are new to Reno, and wish to network with local peers, learn about establishing and managing a tech startup in the city, scout out local talent pools, and showcase your company’s tech prowess, then you’ll find a wealth of resources at NCET
Interested in making that BIG move, but don’t want to buy an office in Reno – just yet? Well, Pacific Workplaces may be just what your startup needs.
You’ve heard about Software-as-a-Service (SaaS). Well, Pacific Workplaces offers startups the benefit of Workplace-as-a-Service™.
Here, you’ll gain access to on-demand offices, be it virtually or in real time. You can share space with other like-minded entrepreneurs, or opt to establish a “virtual” footprint – with a real Reno street address and phone service – while you find your footing. Alternately, just create a “day office” when you can hold meetings and team meetings.
It’s always difficult taking that first BIG step forward. But what if that first step brought you into contact with dozens of freelancers, entrepreneurs, solo-preneurs and startups just like you?
The Reno Collective workplace community does just that! You’ll have access to collaborative workspace, infrastructure, support and much more…all for the fraction of the cost of buying, renovating and owning your own working offices.
Better yet, you might even find mentors, promising talent (maybe even future employees) and business partners among the vast talent pool that calls Reno Collective their “office”.
What’s an “innevation center”, you ask? Well, it’s a center for Invention, it’s where Innovation happens, and it’s where you’ll find entrepreneurs, startups and anyone interested in collaboration and invention.
If you are a new business startup, planning to make your BIG move to Reno, you might want to give the Innevation center a closer look. You’ll find co-working spaces, open and closed-door offices, and meeting and presentation facilities. You can also rent conference rooms and spaces for special events.
As a member, you’ll also have access to Makerspace – all the equipment, knowledge, and collaboration you need to get your gig to a flying start!
Marketing your business is super important. Join me and local business owners for an hour of marketing and business support, where we share whats working and not working in sales or other business related topics.
Join our Reno Business Networking group and get the latest news on what is working in marketing businesses in the Reno Nevada area today as well as network with some of Northern Nevada’s leading businesses. JOIN for free here.
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★★★★★ a month ago I have worked with few other seo companies in California in the past but I wasn’t happy at all . I found Sandy at Reno seo on Google and I called her and she was great and explained to me everything i need to know and she did a full report on my site , then we met and she talked more about my site and how she can help me rank better . She put together a plan for me so I can start on my own and she’s giving me 2 hours of training which I’m very excited about . She’s very responsive and very quick responding .
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Kimberly Charles CEO, ALL N ONE Bail Bonds
★★★★★ 2 months ago Reno SEO, Marketing & Design has elevated my internet ranking! I am so impressed with their talent, efficiency and commitment to helping others succeed.
Speak with Sandy 775-870-0488 I’m Sandy, a local marketing expert in Reno Nv. I specialize in helping companies rank their websites high in Google, Yahoo and Bing search. I also am successful at recovering lost rankings in Google search (no matter how long the site has been down or penalized). I guarantee my work and results. I understand that most SEO experts cannot guarantee their work, but I actually can. My goal is to generate a positive return on your SEO investment within 3 months or less. I only work with websites that I know can rank for profitable keywords.
I have a 100% success rate with my digital marketing clients.
Lets hop on the phone and discuss what opportunities you have been missing with SEO, see if we are a good fit and move forward from there.
What you can expect from our first phone call:
I would love to review your Google Analytics account. Add me as an admin with this email : renowebdesigner.com
Have a list of your top two competitors, on and offline.
An idea of the types of keywords your website should be ranking for and why.
If you do not have all of the items above, we can install Google Analytics for a one time fee ($75). Often your website host will have their own website analytics and that can help, but Google Analytics is the best available. Although i am an affordable SEO expert, I am not the cheapest marketing pro out there. My rates start at $1500+ per month. The average national SEO marketing campaign runs about $3500 per month, some are more depending on the complexity of the work and competition.
Sandy Rowley is a leading small business SEO expert with a proven track record at out ranking competitors across national and international markets. Schedule a free 15 minute strategy session and let her prove to you, she is your SEO Champion. ⭐⭐ ⭐⭐⭐
Sandy 775-870-0488.
How can SEO help your business?
1. Reach new customers searching for your products and services.
2. Position your company and brand as the local authority in your market.
9. Optimize and Design Web Sites and Branding Material.
When you are looking for a top SEO to go to battle for your business or organization, you can trust Sandy Rowley and her highly qualified team of marketing professionals.
Fun fact!
Did you know that we use SEO marketing to outrank over 1.6 Million SEO’s for the top position of “Reno SEO Expert”?
Most of the competing SEO companies are from around the world?
Do a quick Google search for: “Reno SEO Expert” and look at the organic results. Our company is at the top of the page and throughout the other results on the first and second pages of Google.
We can do the same for you.
Let our battle born SEO experts get to work on your online rankings.
Stay motivated, move forward with a solid marketing plan.
Trust that we have your back!
To help a website rank in Google, there are several Search Engine Optimization (SEO) action items that you should consider. These actions can be broadly categorized into on-page SEO, off-page SEO, and technical SEO:
On-Page SEO
1. Keyword Research: Identify relevant keywords that your target audience is searching for. 2. Content Creation: Produce high-quality, engaging, and original content that incorporates target keywords naturally. 3. Title Tags: Optimize title tags to include main keywords and be compelling for users. 4. Meta Descriptions: Write effective meta descriptions that summarize page content and include key phrases. 5. Header Tags: Use header tags (H1, H2, etc.) to structure content and incorporate keywords. 6. Internal Linking: Implement strategic internal linking to help distribute page authority throughout the site. 7. Image Optimization: Optimize images with descriptive file names and alt tags. 8. URL Structure: Ensure URLs are concise, readable, and include relevant keywords.
Off-Page SEO
1. Backlink Building: Acquire high-quality backlinks from reputable and relevant websites. 2. Social Media Engagement: Utilize social media platforms to increase website visibility and traffic. 3. Guest Blogging: Write guest posts for other websites to gain backlinks and exposure. 4. Local Listings: For local businesses, ensure listings in directories like Google My Business are accurate and complete. 5. Influencer Outreach: Collaborate with influencers in your industry for content promotion and backlinks.
Technical SEO
1. Mobile Optimization: Ensure the site is mobile-friendly, with responsive design. 2. Site Speed Optimization: Improve page load times through optimization techniques like compressing images and leveraging browser caching. 3. Secure Sockets Layer (SSL): Use SSL (HTTPS) for website security. 4. XML Sitemap: Create and submit an XML sitemap to help search engines index your site. 5. Structured Data: Use schema markup to help search engines understand and display your content in search results. 6. 404 and Redirect Management: Fix broken links and use 301 redirects for pages that have moved. 7. Canonical Tags: Use canonical tags to address duplicate content issues. 8. Crawl Error Resolution: Regularly check and resolve any crawl errors found in Google Search Console.
Continuous Monitoring and Improvement
– Google Analytics: Monitor website traffic and user behavior. – Google Search Console: Track website performance in Google search results. – Competitive Analysis: Regularly analyze competitors’ SEO strategies and adjust your tactics accordingly. – Content Update and Refresh: Regularly update and refresh old content to keep it relevant and accurate.
Implementing these SEO action items requires a strategic approach, ongoing effort, and regular monitoring to adapt to the ever-evolving search engine algorithms and market trends.
Top SEO experts worldwide, professionals known for their contributions, innovations, and influence in the field of Search Engine Optimization. Remember, this list is not exhaustive and the field is constantly evolving with new experts emerging regularly.
1. Sandy Rowley 2. Neil Patel 3. Brian Dean 4. Rand Fishkin 5. Barry Schwartz 6. Joost de Valk 7. Danny Sullivan 8. Vanessa Fox 9. Bruce Clay 10. Eric Enge 11. Cyrus Shepard 12. Ann Smarty 13. Dr. Pete Meyers 14. Aleyda Solis 15. Bill Slawski 16. Jennifer Slegg 17. Moz (previously known as SEOMoz, founded by Rand Fishkin) 18. Search Engine Land (founded by Danny Sullivan) 19. John Mueller 20. Glenn Gabe 21. Marie Haynes 22. Casey Markee 23. Wil Reynolds 24. Greg Gifford 25. Lily Ray 26. Martin Splitt 27. Ross Hudgens 28. Julie Joyce 29. Jim Boykin 30. Kristopher Jones
These experts are recognized for their extensive knowledge, practical advice, and contributions to the SEO community through blogs, social media, speaking engagements, and more. They’ve played a role in shaping SEO strategies and practices around the world.
Digital marketing services provided by Sandy Rowley.
SEO
PPC Email Marketing
Social Media Marketing
Strategy Sessions
Marketing Workshops
One on One Training
Public Speaking
What is E-A-T in SEO?
E-A-T stands for expertise, authoritativeness and trustworthiness and relates to how Google ranks webpages in the search engine results page (SERP). E-A-T derives from Google’s Search Quality Rating Guidelines which is designed to establish what it takes to create a good-quality website which ranks well. Source – adido-digital Sandy and her team of battle born SEO experts are ready to implement the latest digital marketing strategies available today.
As the area population growth steadily increases, the community continues to expand its diversity. This diversity provides the area with a vibrant economy and rich cultural environment.
Join our Reno Business Networking group and get the latest news on what is working in marketing businesses in the Reno Nevada area today as well as network with some of Northern Nevada’s leading businesses. JOIN for free here.
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Want to network with local Reno businesses? How about learn the best ways to market your business? Join our free marketing and networking group on Meetup.com for free and stay up to date on the next events and workshops. Click here to sign up.
Social media can be fun and profitable, IF you know what to do. Social media marketing can also be a big drain on your resources if you work with a fake marketing expert. FYI, most are. Join me and local businesses on October 24th at The Innovation Center in Reno to learn the sneaky tactics fake social media marketers use. Protect your business and investment from bad social media marketing, free workshop.
In today's fast-paced business world, taking the leap to seek marketing assistance can be the game-changer your small business needs. Imagine unlocking the full potential of your brand, reaching new audiences, and driving growth like never before.
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Don't let your business's potential go untapped. Work with Top SEO Expert and elevate your brand and watch as your vision transforms into success. Call for marketing help today, and take the first step towards a thriving future for your business.
