What is SEO?

What is SEO?

What is SEO and how can it help grow my business?

SEO stands for search engine optimization. What is a search engine? Google, Yahoo, Bing and other online databases allow users to search to find products and services, usually for free. (Learn more about my SEO coaching sessions here.)

See example below. If you go to Google and search for ‘Reno Marketing’ you will see a list of marketing companies in our local area. Our company, ranks at the top of the search results, on the first page for this popular keyword. This is a perfect example of what SEO is and how it can help grow your business. Most Google searchers are either in research mode or they are ready to buy. No need to spend tens of thousands of dollars a month on billboard, radio or newspaper that targets everyone. Only spend a fraction of the cost with SEO or other digital marketing strategies to reach your best customers online.

Reno Digital Marketing

Google is by far the most popular search engine being used today.

Your business and/or charity needs to do SEO or search engine optimization in order to position your website within these online databases and / or search engines.

How do you do SEO?

There are over 200 items that need to be considered when optimization your website for the top search engines. Some of the most important website ranking factors are:

  1. Is your website mobile ready?
  2. Do you have useful and relevant content on your website?
  3. How fast does your website load?
  4. Join our free local marketing group on Meetup.com by clicking here.

Google is always improving their search engine algorithms in order to weed out any websites that could be malicious, slow loading, poor content or just overall a bad user experience for their millions of searchers.

Reno Marketing

Sign up for our next free marketing workshop in Reno here.

Join us each month as local SEO Marketing Expert, Sandy Rowley, shares simple yet effective digital marketing strategies that help grow your business online.

Shopify, an online e commerce platform, shares more information on SEO and how this digital marketing strategy can help increase sales for online stores.

SEO is one of the most easiest ways to reach customers who are ready to buy online. Social media marketing is great for branding and awareness, but it has a longer period of time needed in order to close a sale.  PPC or pay per click marketing has a shorter life cycle, but could be used to raise brand awareness and trust over time as well as position your company high in Google search.

Submit Your Website to These Free Directories

Submit Your Website to These Free Directories

Leading SEO and Digital Marketing expert, Neil Patel, explains what a back link is and why you need them.

Neil is open to quote on new SEO projects. His rates start at $15,000 per month.

My favorite SEO expert, Brian Dean shares more useful resources, tips and advice on how to get quality back links for your website or blog here: https://backlinko.com/high-quality-backlinks/


Now that you have your website up and running, you need to put together a simple plan to help your future customers learn about your services and products. The old adage, ‘Build it and they will come’ only applies to businesses located in high foot traffic locations, not online.

Google and other search engines need to see that other website properties find your website valuable and helpful in some way. Most websites “vote” for your website with a back link.

What is a back link?

A back link is where another website links a page on their website with a page on your website. For example, FreeWebSubmission.com is a back link to Free Web submission’s website. 

Check their website stats with tools like SEMrush.com and Ahrefs.com and you will see that this website has thousands of back links. These back links are one of many SEO factors that help this online website directory rank high in Google search engine.

Although having back links can help your website rank high in search engines, you must keep in mind the following facts:

  • Buying back links is usually a bad idea. Having back links from spam sites can harm your SEO.
  • Find back links that are from websites in similar niches as your own.
  • Make this one of your top priorities each week for ongoing SEO support.

Want to know how well your website is really doing in SEO? Use my free SEO tool here.

Other free website directories to gain a back link from are:


ExactSeek: Relevant Web Search

HUGE list of Free Website Directories

source: https://rapidboostmarketing.com/30-free-directory-submission-sites-to-drive-crazy-traffic-to-your-website/

1.      All Free Things  (Page Rank 4)


2. Free PR Web Directory (Page Rank 6)


3. Travel Tourism Directory Info (Page Rank 6)


4.  So Much (Page Rank 6)


5. High Rank Directory (Page Rank 6)


6. Britain Business Directory (Page Rank 6)


7. Marketing Internet Directory (Page Rank 6)


8. Hot Vs Not (Page Rank 6)


9.  Submission Web Directory (Page Rank 6)


10. Diolead (Page Rank 6)


11. Uk Internet Directory (Page Rank 6)


12. Jet Jaws (Page Rank 6)


Reno SEO Expert
Call Sandy and learn how you can dominate your competitors. 775-870-0488.

13. Esjoub (Page Rank 6)


14. Lilink (Page Rank 7)


15. Feed Up Info (Page Rank 8)


16. Finance Buster (Page Rank 6)


17. Synergy-Directory (Page Rank 4)


18. Nexus Directory (Page Rank 4)


19. Directory Fire (Page Rank 4)


20. Master Moz (Page Rank 4) 


21. Direct My Link (Page Rank 4)


22. Pro Link Directory (Page Rank 4)


23. Info-Listings (Page Rank 4)


24. Submissions 4U (Page Rank 4)


25.  Piseries (Page Rank 4)


26. Gain Web Org (Page Rank 4)


27 Best Free Websites Net (Page Rank 3)


28. PR 3 Plus (Page Rank 3)


29. Web Directory Co (Page Rank 3)


30. 10 Directory (Page Rank 3)


31. http://www.blogrollcenter.com/

32. http://www.blogtopsites.com

33. http://www.blogsearch.com

34. http://blogswirl.com

35. http://blogville.us

36. http://blogrific.com

37. http://www.blogflux.com

38. http://www.blogdir.co.uk

39. http://blogsrater.com

40. http://www.bloglisting.net

41. http://www.bocaiw.net

42. http://www.cipinet.com

43. http://www.cluboo.com

44. http://www.directoryseo.biz

45. http://www.freedirectorysubmit.com

46. http://www.freetoprankdirectory.com

47. http://www.freewebsitedirectory.com/

48. http://www.findsites.net

49. http://fuelmyblog.com

50. http://www.gainweb.org

51. http://www.h-log.com

52. http://www.happal.com

53. http://www.highrankdirectory.com

54. http://homepageseek.com/

55. http://www.hottestblogs.com

56. http://www.infolistings.com

57. http://www.informationcrawler.com

58. http://www.jewana.com

59. http://www.linkpedia.net

60. http://www.linkroo.com

61. http://linksmaximum.com

62. http://www.linkminded.com

63. http://www.livepopular.com

64. http://www.marketingwebdirectory.com

65. http://www.nexusdirectory.com

66. http://www.onlinesociety.org

67. http://www.pegasusdirectory.com

68. http://picktu.com

69. http://www.plazoo.com

70. http://www.prolinkdirectory.com

71. http://www.promotebusinessdirectory.com

72. http://www.ranaf.com

73. http://www.rocktheadored.com

74. http://www.sites-plus.com

75. http://www.sitepromotiondirectory.com

76. http://www.submissionwebdirectory.com

77. http://somuch.com

78. http://www.synergydirectory.com

79. http://www.thefreedirectory.co.uk/

80. http://www.topsiteswebdirectory.com

81. http://www.urlshack.com

82. http://www.usgeo.org

83. http://www.w3catalog.com

84. http://www.wilsdomain.com

85. http://www.worldwebdirectory.com

86. http://www.addyourblog.com

87. http://www.blogdirs.com/

88. http://www.blogsdb.com

89. http://www.bloghints.com

90. http://www.blogratedirectory.com

91. http://www.blogsthatfollow.com

92. http://www.blogtoplist.com

93. http://carefullypicked.com

94. http://www.ellysdirectory.com

95. http://www.freeaddurl.org

96. http://www.ontoplist.com

97. http://www.mvomrat.com

98. http://www.rapidenetwork.eu

99. http://www.spillbean.com

100. http://www.thecgisite.com

101. http://www.wordpressblogdirectory.com/


From Wikipedia, the free encyclopedia
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backlink for a given web resource is a link from some other website (the referrer) to that web resource (the referent).[1] A web resource may be (for example) a websiteweb page, or web directory.[1]

A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.[2][3] PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in search results.[4] This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals.[1][3] A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page. [5]

Some other words for backlink are incoming linkinbound linkinlinkinward link, and citation.[1]

How can you get more relevant back links to your website?

Not all back links are created equal. Some back links have more authority. This is because the website has a large volume of its own back links as well as thousands of pages of relevant and related industry content that is trusted within the Google network.

These high value websites are often difficult to get a back link on, but are doable.

Some strategies to help you secure a high value back link are:

  1. Write a long form article that includes a helpful and professionally designed inforgraphic. I can can help design this infographic for you if needed. (My rates are $850 per infographic).
  2. Share this article with popular news sites looking for this type of content. Allow them to post your long form (2,000 words or more) content with custom infographic onto their news site and/or blog. Make sure to link back to your main website.
  3. Offer to share tips and useful information for your local Chamber of Commerce website. Make sure to include a website link back to your about us page. Most people only link back to the home page of their website, this is a mistake. You should send back links to different sections of your website for the best SEO results.
  4. Complete as many social media profiles as you can. Make sure to add a website url to your companies main website within each social media profile section. This is very time consuming, but worth the effort in the long run.





Another great blog that shares how to get more backlinks for your website…

101 Ways to Get Quality Backlinks To Your Blog in 2018

When ever we talk about SEO, we divide it into on site and off site SEO. Off site SEO mainly contains backlinks and social signals. Specially, to boost your ranking in SERP’s you need to get quality links from other authority sites. We all know the importance of search engine traffic and that getting high quality backlinks to your blog is one of the best ways to improve your blogs rankings and get better search engine traffic and results, this post will be listing 101 ways by which you can get quality backlinks to your blog.

Though before we move ahead, here are things that you need to keep in mind. In 2012, Google launched Penguin update, which is targeted to get rid of sites using spammy or paid ways to build links. Also, many ways which I mentioned in the article are not so good ways to get quality backlinks, so I will strikethrough such ways and you can ignore them.

What SEO Web Design is and How it Can Help Your Business?

What SEO Web Design is and How it Can Help Your Business?

What SEO Web Design is and How it Can Help Your Business

Even if you’re brand new to the marketing and web design worlds, you’ve probably heard the term ‘search engine optimization’ (often shortened to SEO) bandied about quite a bit.

If you’re unfamiliar with the term, SEO is the driving factor in a website’s search performance. It’s pretty much win-win, too. Customers get great, informative content, and businesses increase traffic and sales.

But did you know that SEO is more than just good content? It’s true!

Here’s a quick rundown on SEO web design, how it can help your business, and how you can make your site SEO friendly today.

What Is SEO Web Design?

In all actuality, SEO and web design go hand-in-hand. Both intend to deliver an effective, compelling experience for the user. But underneath the techno-jargon, what exactly is website-based SEO and how does it relate to overall web design?

SEO web design is the process of building or restructuring websites in accordance to SEO best practices.

This can be as complex as starting from square one and learning about keyword usage, metadata and more, or as simple as readjusting your site’s aesthetics to make it slightly faster.

How Can An SEO-Friendly Site Help Your Business?

Every business needs a website, yet not all businesses are equal under Google’s ruling. As a result, you’ll need to play by their rules to get ahead.

In truth, it can be a little frustrating, especially since Google updates their algorithm on an almost constant basis. Still, playing along can have a massive impact on your brand.

First and foremost, you’ll attract more attention to your website. Even if you’re not selling anything, more eyes on your site will mean more advertising potential.

A well-optimized site also makes indexing and site-crawling easier for the algorithm. If the algorithm parses through your site and determines that it isn’t well-designed, chances are you’re going to end up lower on the search engine totem pole.

Great design simplifies a website to make things easier for both the customer and the algorithm.

Finally, designing with SEO ensures that your customers get a fantastic browsing experience. Google’s standards are standards for a reason, after all.

While their rules may seem unreasonably strict at times, they’re ultimately to make the web an easier, more accessible place.

Ways To Implement SEO Web Design

Okay, so SEO-friendly sites are all the rage. But if your site could use some work, reading this article can be a bit intimidating.

You’re in luck, though, as creating a well-optimized site isn’t that tough. Here are a few changes you can implement to boost your site’s search rankings.

  • Take a mobile-first design approach.
  • Structure your content to make it more readable.
  • Include relevant, useful keywords.
  • Add internal and external links to your content.
  • Tag images and improve your URL structure.

Most of these things may be slight adjustments to things you already do. These changes don’t take a whole lot of time yet yield powerful results.

Last Thoughts On The Relation Between SEO And Great Website Design

As you can see, SEO web design is an extremely powerful tool. If you’re careful and consider with your web design, you should see an increase in your search rankings in no time!

Want to see how your current site stacks up? Sign up for your free SEO audit to see just how searchable your website is.

Workshop : Online Marketing in Reno Nv


What is SEO?

SEO stands for search engine optimization. SEO helps a website rank in Google and other search engines for keywords that people are using every day to find products and services they need. Having your website SEO optimized improves the chances of this website ranking for those keywords in a search engine.

Learn more about our Internet Marketing Workshops here.

How can SEO help my small business?

Small business owners cannot ignore the opportunities that a SEO optimized website will bring to your company. Who loves free internet marketing? Seriously, if you were to start a PPC or pay per click campaign to advertise your business on Google, you can expect to pay $2.00, $10… and more per click to position your website at the top of the search results. With a solid SEO marketing plan with simple actionable steps, your small business can rank at the top of Google search results in the free clicks section!

Can I learn to do SEO on my own?

Yes, I work with small businesses every day. That is what I do! I have found that doing one on one SEO workshops on a regular basis can really help your local business achieve your SEO goals within a few months or less. Some small businesses see results within a week after implementing my simple SEO strategies.

What are the average costs with SEO?

It depends on a few things. One of which being, how competitive are the keywords your small business is looking to rank for? Some keywords area easier than others. Most small business SEO plans can expect to pay $900 and up per month to rank for a handful of top keywords in their niche. Other businesses like medical, dental, legal and restaurants can expect to pay thousands a month to compete. I can do a quick search and give you a good idea of what you can expect to pay a local SEO expert if they were to do the work for you versus you learning what is needed for your unique website, existing ranking positions and competitive market at the time.

What is SEO Conclusion

As more and more small business owners understand the benefit of SEO services, I expect the competition to increase online across the board for all niches. In the 18+ years’ experience I have in web design, SEO, internet marketing and email marketing I know one thing to be true for SEO ranking, the early bird does get the worm and the persistent small business owner who builds up their authority online over time, will always outrank their competitors.

Make sure to get on the waiting list for my once a month FREE Internet Marketing Workshops held each month at Swill Coffee & Wine.

SEO Infographic

SEO Infographic, feel free to share.

Reno SEO By SEO Expert, Sandy Rowley with RenoWebDesigner.com Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501

775-870-0488 www.RenoWebDesigner.com

Would you like for a local SEO Expert to personally review your companies website and social profiles and provide useful feedback and critique?

Ask about our one on one SEO coaching sessions with leading web marketing expert, Sandy Rowley. 775-870-0488.