What SEO Web Design is and How it Can Help Your Business
Even if you’re brand new to the marketing and web design worlds, you’ve probably heard the term ‘search engine optimization’ (often shortened to SEO) bandied about quite a bit.
If you’re unfamiliar with the term, SEO is the driving factor in a website’s search performance. It’s pretty much win-win, too. Customers get great, informative content, and businesses increase traffic and sales.
But did you know that SEO is more than just good content? It’s true!
Here’s a quick rundown on SEO web design, how it can help your business, and how you can make your site SEO friendly today.
What Is SEO Web Design?
In all actuality, SEO and web design go hand-in-hand. Both intend to deliver an effective, compelling experience for the user. But underneath the techno-jargon, what exactly is website-based SEO and how does it relate to overall web design?
SEO web design is the process of building or restructuring websites in accordance to SEO best practices.
This can be as complex as starting from square one and learning about keyword usage, metadata and more, or as simple as readjusting your site’s aesthetics to make it slightly faster.
How Can An SEO-Friendly Site Help Your Business?
Every business needs a website, yet not all businesses are equal under Google’s ruling. As a result, you’ll need to play by their rules to get ahead.
In truth, it can be a little frustrating, especially since Google updates their algorithm on an almost constant basis. Still, playing along can have a massive impact on your brand.
First and foremost, you’ll attract more attention to your website. Even if you’re not selling anything, more eyes on your site will mean more advertising potential.
A well-optimized site also makes indexing and site-crawling easier for the algorithm. If the algorithm parses through your site and determines that it isn’t well-designed, chances are you’re going to end up lower on the search engine totem pole.
Great design simplifies a website to make things easier for both the customer and the algorithm.
Finally, designing with SEO ensures that your customers get a fantastic browsing experience. Google’s standards are standards for a reason, after all.
While their rules may seem unreasonably strict at times, they’re ultimately to make the web an easier, more accessible place.
Ways To Implement SEO Web Design
Okay, so SEO-friendly sites are all the rage. But if your site could use some work, reading this article can be a bit intimidating.
You’re in luck, though, as creating a well-optimized site isn’t that tough. Here are a few changes you can implement to boost your site’s search rankings.
Take a mobile-first design approach.
Structure your content to make it more readable.
Include relevant, useful keywords.
Add internal and external links to your content.
Tag images and improve your URL structure.
Most of these things may be slight adjustments to things you already do. These changes don’t take a whole lot of time yet yield powerful results.
Last Thoughts On The Relation Between SEO And Great Website Design
As you can see, SEO web design is an extremely powerful tool. If you’re careful and consider with your web design, you should see an increase in your search rankings in no time!
SEO stands for search engine optimization. SEO helps a website rank in Google and other search engines for keywords that people are using every day to find products and services they need. Having your website SEO optimized improves the chances of this website ranking for those keywords in a search engine.
Small business owners cannot ignore the opportunities that a SEO optimized website will bring to your company. Who loves free internet marketing? Seriously, if you were to start a PPC or pay per click campaign to advertise your business on Google, you can expect to pay $2.00, $10… and more per click to position your website at the top of the search results. With a solid SEO marketing plan with simple actionable steps, your small business can rank at the top of Google search results in the free clicks section!
Can I learn to do SEO on my own?
Yes, I work with small businesses every day. That is what I do! I have found that doing one on one SEO workshops on a regular basis can really help your local business achieve your SEO goals within a few months or less. Some small businesses see results within a week after implementing my simple SEO strategies.
What are the average costs with SEO?
It depends on a few things. One of which being, how competitive are the keywords your small business is looking to rank for? Some keywords area easier than others. Most small business SEO plans can expect to pay $900 and up per month to rank for a handful of top keywords in their niche. Other businesses like medical, dental, legal and restaurants can expect to pay thousands a month to compete. I can do a quick search and give you a good idea of what you can expect to pay a local SEO expert if they were to do the work for you versus you learning what is needed for your unique website, existing ranking positions and competitive market at the time.
What is SEO Conclusion
As more and more small business owners understand the benefit of SEO services, I expect the competition to increase online across the board for all niches. In the 18+ years’ experience I have in web design, SEO, internet marketing and email marketing I know one thing to be true for SEO ranking, the early bird does get the worm and the persistent small business owner who builds up their authority online over time, will always outrank their competitors.
SEO (search engine optimization) is used to position a website at the top of Google, Yahoo, Bing and other search engines for a given keyword or phrase. instead of paying to have an ad at the top of these popular search engines, you can hire a SEO consultant to rank your website in the free clicks section of these websites.
How can SEO optimizing your website help generate more sales?
Easy, when a customer goes to a search engine like Google for instance, chances are, they already have an idea of what they are looking to buy or learn more about.
Most of the searches performed in Google of from people who are actively ready to buy something. Using SEO strategies correctly can position your companies website at the top of these search results, giving your company ideal placement at the very moment your customer is needing your products and/or services.
There are thousands of SEO companies and experts to choose from. Even large hosting companies like Blue Host offer SEO services. Make sure to read the fine print with the larger companies. If it is too good to be true, it often is. Think about it, if your website is listed at the top of the search engines for keywords that will make you thousands of dollars a month in revenue… why would a big company be selling SEO services to rank you #1 for that keyword for a few hundred bucks a month?
Most of these companies that sell cheap SEO services are not being honest. Make sure to do your homework and check out their reviews online for SEO first. You will be shocked to see how many of these large affordable SEO companies have horrible online reviews for a reason.
Hosting company, now offers SEO… check their reviews first. Mostly 1 stars! BlueHost complaints.
BlueHost, a cheap hosting company, does a pretty good job at explaining What is SEO?
However, please keep in mind, using cheap web hosting companies will hurt your SEO rankings in the long run.
How to choose the right SEO Expert for your project?
SEO stands for search engine optimization. There are several ways to optimize a website for ranking higher in the top search engines like Google, Yahoo and Bing.com
Research in Google these companies.
Look at their reviews on Google, Yelp and FaceBook.
Test the SEO experts own website and make sure they actually use SEO to acquire customers. Use free keyword tools to see how many buyer intent keywords the SEO experts own website ranks for.
Call a few of the SEO experts clients and verify they actually helped that company. A lot of SEO companies online list fake customers in their portfolios.
How do most reputable SEO’s rank websites?
The first step is to do what is called on site optimization.
On site SEO includes some of the following:
Making sure the website works well on mobile phones and other mobile devices.
Checking that the website loads in under 2.5 seconds.
Verifying that the website does not have missing or 404 error pages.
The website has a good reputation on website review directories.
Sandy Rowley, leading SEO consultant can be reached at 775-870-0488.
How can you find a local SEO expert you can trust?
Reach out to local businesses that are ranking well in Google. Ask them if they would share their SEO expert contact information.
Google “Your city name here + SEO Experts” who ranks at the top of the Google search results? Make sure they rank in the organic and not just in the AD or the Paid Per Click section in Google.
Check out local SEO directories for top SEO companies in your city. These sites can provide some value to validate top SEO experts in your city, but keep in mind, these SEO directories charge for “top” SEO placements…which is paid advertising, not Search engine optimization. 🙂
If you decide to venture into doing your own SEO, make sure to keep your company website safe from predatory SEO companies and scammers.
Some things to watch out for are:
Never buy back links from sites like Fiverr.com
Never hire someones cousin, friend or son to do cheap SEO. They usually are not savvy enough to be up to date on the latest rules for SEO. Work with someone who makes their living 100% online doing digital marketing.
Do not use black hat SEO strategies. yes, they work, but in the long run will ruin your trust and authority with Google.
You can also find a local internet marketing workshop. Often these workshops are helpful in pointing you in the right direction. I host free workshops each month in Reno Nv and also provide one on one SEO coaching over the phone and computer screen share. You can call to learn more. 775-870-0488 and ask for Sandy Rowley.
Search engine optimization expert, Sandy Rowley can be reached by calling or texting her at 775-870-0488. She is located at 450 Sinclair St, Reno, NV 89501.
“SEO” Part of a series on Internet marketing Search engine optimization Local search engine optimisation Social media marketing Email marketing Referral marketing Content marketing Native advertising Search engine marketing Pay-per-click Cost per impression Search analytics Web analytics Display advertising Ad blocking Contextual advertising Behavioral targeting Affiliate marketing Cost per action Revenue sharing Mobile advertising
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.[1] SEO may target different kinds of search, including image search, video search, academic search,[2]news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
What does SEO mean?
SEO is an acronym that stands for “search engine optimization.” It is the process of optimizing a website for Google’s search algorithm so that the site can rank higher in search results. Higher rankings mean more traffic, which can lead to more customers and sales for businesses.
What is SEO?
SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
Review of your site content or structure Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript Content development Management of online business development campaigns Keyword research SEO training Expertise in specific markets and geographies.
What are the benefits of SEO?
SEO is an important tool for any website looking to drive traffic and improve their search engine ranking. By optimizing their site for specific keywords, they can appear higher in the search results and attract more visitors. SEO can also help to improve the click-through rate and organic traffic, both of which are important factors in driving sales and generating leads.
What are some common SEO strategies?
There are many different SEO strategies out there, but some of the most common include optimizing your website for certain keywords, building backlinks, and improving your website’s overall user experience. By doing these things, you can help your website rank higher in search engine results pages, which will ultimately drive more traffic to your site.
How can I learn more about SEO?
If you want to learn more about SEO, there are a few things you can do. You can read articles and blog posts about SEO, like the one you’re reading right now. You can also attend workshops and conferences about SEO, or hire an SEO consultant to help you learn more about how to optimize your website for search engines. Whatever method you choose, make sure you stay up-to-date on the latest SEO news and trends so you can keep your website ranking high in the search results.
Conclusion
If you’re running a business website, it’s important to make sure you understand what SEO means and how it can help you. SEO stands for “search engine optimization,” and it’s a way to improve your website’s visibility in search engine results pages. By optimizing your site for relevant keywords, you can attract more visitors and get more leads or sales. If you’re not sure where to start with SEO, there are plenty of resources available online to help you get started.
Your about to journey in white hat SEO territory. In 5 minutes, you will learn everything you need to master the interwebs and beyond. Are you ready?
certified organic tea, coffee, whiskey… check.
sustainable notebook and pen… check.
thinking cap on… check.
All jokes aside, search engine marketing is no laughing matter. Billions of dollars are spent each year on pay per click, SEO and web marketing services and products. Local SEO is one of the fastest ways for a small business to hop in on this huge market.
Although SEO strategies are usually guarded, I have a few tricks of the trade that are tried and true that will help increase your websites rankings within Google search.
Slow and steady wins the race. Build your relevant, useful content added to your website and other strategically selected sites and your traffic will increase. Also this builds trust with your followers and future clientele.
Don’t buy the cheap sales pitch. Seriously. Think about it. How many times have you heard of someones website being “deleted” by the search engines, almost over night? These poor souls did the ultimate NO NO in SEO. They were gullible and trusted the wrong guy, gal or company. Large SEO firms are guilty of selling super cheap SEO deals, promising the moon, forcing the small business to sign a contract, only to hope that the client forgets about the SEO work that is suppose to be done and keeps paying the small monthly fee. Just try to get out of that contract, and you will see a different side of your local sales rep. Usually a dial tone, no contact and/or some cheesy pressure sales call to make you feel like an idiot. Not fun at all. If it sounds too good to be true, well, duh, it is! Fiverr and other cheap online sites that sell “SEO” services are not affordable as you thought. The damage they can do with fake likes, reviews and poor back linking strategies could cost you the farm!
Network with other businesses in your industry and help each other out. Share content on each others websites with relevant back links pointing to your website. Use the coop strategy to reach new clients quickly. Sharing email lists and / or swapping out related services and sharing with your followers. One week is your turn, next week is the other businesses turn and so on…
PPC is your friend or frienemy. Choose wisely. Pay Per Click, if done correctly, will increase sales. whether you choose Facebook or Google PPC, you will see immediate results, often within a week or less.
SEO optimize your website, completley. Keep up to date with the latest SEO requirements that Google publicly shares.
301 A permanent server redirect – a change of address for a web page found in the htaccess file on apache servers. Also useful for dealing with canonical issues.
adwords Google Pay Per Click contextual advertisement program, very common way of basic website advertisement.
adwords site (MFA) Made For Google Adsense Advertisements – websites that are designed from the ground up as a venue for GA advertisements. This is usually, but not always a bad thing. TV programming is usually Made For Advertisement.
affiliate An affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.
algorithm (algo) A program used by search engines to determine what pages to suggest for a given search query.
alt text A description of a graphic, which usually isn’t displayed to the end user, unless the graphic is undeliverable, or a browser is used that doesn’t display graphics. Alt text is important because search engines can’t tell one picture from another. Alt text is the one place where it is acceptable for the spider to get different content than the human user, but only because the alt text is accessible to the user, and when properly used is an accurate description of the associated picture. Special web browsers for visually challenged people rely on the alt text to make the content of graphics accessible to the users.
analytics A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.
anchor text The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common.
astroturfing (the opposite of full disclosure) attempting to advance a commercial or political agenda while pretending to be an impartial grassroots participant in a social group. Participating in a user forum with the secret purpose of branding, customer recruitment, or public relations.
authority (trust, link juice, Google juice) The amount of trust that a site is credited with for a particular search query. Authority/trust is derived from related incoming links from other trusted sites.
authority site A website which has many incoming links from other related expert/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, pagerank, and search results placement. Wikipedia, is an example of an authority site.
B2B Business to Business.
B2C Business to Consumer
back link (inlink, incoming link) Any link into a page or site from any other page or site.
black hat Search engine optimization tactics that are counter to best practices such as the Google Webmaster Guidelines.
blog A website which presents content in a more or less chronological series. Content may or may not be time sensitive. Most blogs us a Content Management System such as WordPress rather than individually crafted WebPages. Because of this, the Blogger can chose to concentrate on content creation instead of arcane code.
bot (robot, spider, crawler) A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scrape” content for the purpose of plagiarizing it for exploitation by the Spammer.
bounce rate The percentage of users who enter a site and then leave it without viewing any other pages.
bread crumbs Web site navigation in a horizontal bar above the main content which helps the user to understand where they are on the site and how to get back to the root areas.
canonical issues (duplicate content) canon = legitimate or official version – It is often nearly impossible to avoid duplicate content, especially with CMSs like WordPress, but also due to the fact that www.site.com, site.com, and www.site.com/index.htm are supposedly seen as dupes by the SEs – although it’s a bit hard to believe they aren’t more sophisticated than that. However these issues can be dealt with effectively in several ways including – using the noindex meta tag in the non-canonical copies, and 301 server redirects to the canon.
click fraud Improper clicks on a PPC advertisement usually by the publisher or his minions for the purpose of undeserved profit. Click fraud is a huge issue for add agencies like Google, because it lowers advertiser confidence that they will get fair value for their add spend.
cloak The practice of delivering different content to the search engine spider than that seen by the human users. This Black Hat tactic is frowned upon by the search engines and caries a virtual death penalty of the site/domain being banned from the search engine results.
CMS Content Management System – Programs such as WordPress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so chose.
code swapping (bait and switch) Changing the content after high rankings are achieved.
comment spam Posting blog comments for the purpose of generating an inlink to another site. The reason many blogs use link condoms.
content (text, copy) The part of a web page that is intended to have value for and be of interest to the user. Advertising, navigation, branding and boilerplate are not usually considered to be content.
contextual advertisement Advertising which is related to the content.
conversion (goal) Achievement of a quantifiable goal on a website. Add clicks, sign ups, and sales are examples of conversions.
conversion rate Percentage of users who convert – see conversion.
CPC Cost Per Click – the rate that is paid per click for a Pay Per Click Advertiser
CPM (Cost Per Thousand impressions) A statistical metric used to quantify the average value / cost of Pay Per Click advertisements. M – from the Roman numeral for one thousand.
crawler (bot, spider) A program which moves through the worldwide web or a website by way of the link structure to gather data.
directory A site devoted to directory pages. The Yahoo directory is an example.
directory page A page of links to related WebPages.
doorway (gateway) A web page that is designed specifically to attract traffic from a search engine. A doorway page which redirects users (but not spiders) to another site or page is implementing cloaking. – Previous Definition revised based upon advice from Michael Martinez
duplicate content Obviously content which is similar or identical to that found on another website or page. A site may not be penalized for serving duplicate content but it will receive little if any Trust from the search engines compared to the content that the SE considers being the original.
Staff writer. Frequently covers franchise news and food trends.
This article originally ran March 14, 2016 and has since been updated.
It may only be July, but the Internet never sleeps, and neither do the social-media blunders.
From the Justice Department accidentally tweeting that CNN is the “biggest troll of them all” to Coca-Cola’s Russian map fail, these are some of the top “online oops” so far this year.
Retailer Vera Bradley launches a “girly” campaign.
Image credit: Vera Bradley | Instagram
Rewind to the 1950s and Vera Bradley’s latest campaign would have been right on target. But in today’s world, a campaign called “Why It’s Good to Be a Girl” has to hit all the right notes or face major criticism. It turned out to be the latter for Vera Bradley.
The fashion brand asked customers to share why they like being a girl. Responses were mixed. Some of the published statements, such as “That moment when a gentleman offers you his seat,” and “Being able to hang out with the boys but still be treated like a lady” did not resonate.
Vera Bradley’s efforts to connect with young girls is well-noted, but their execution flawed. Not all women want to accessorize. Not allwomen belt their favorite song lyrics. Perhaps using more caution when incorporating the hashtag #itsgoodtobeagirl in a 21st century marketing campaign would have been helpful — a strategy in which its approach seems almost … backwards.
Coca-Cola learns geography is hard.
It’s never a good thing to piss off the Russians. Leave it to Coca-Cola to do so right out of the gate this year after it sent out a tweet featuring a cartoon with a snow-covered map of the country. Seems innocent enough, right?
Taking a closer look, the map’s actually outdated, omitting Kaliningrad, which was annexed following World War II. Needless to say, Russian patriots were not happy with the company, as they posted pics pouring the soft drink into toilets with the hashtag #BanCocaCola.
DC Comics realizes some research is better than none.
Face-palm online after it posted a photo of the comic saying it was translated from Pakistan as if it were a language. Too bad the official language is Urdu.
Obviously, users were quick to point out DC’s ignorance. It’s a good reminder to do your research.
View image on Twitter
A beauty brand’s finds out it’s not color blind — just tone deaf.
In some cases you just have to stop and wonder what the heck the company’s PR team was thinking.
Seoul Secret, a beauty brand, thought the campaign “White makes you win” promoting skin-lightening cosmetics was a good idea.
It’s been a busy year already with big brands getting hit by Google penalties. First came Rap Genius, slammed so hard that you couldn’t find it for its own name. Then came Expedia’s suspected penalty that may have hurt its traffic. But these are also a familiar tune. Big brand violates Google’s rules, gets in trouble but ultimately returns to Google’s good graces with what may seem a virtual wrist-slap.
Below, in reverse chronological order, is a list of major brands that have been hit by Google penalties over the years for various reasons. Some violations weren’t even intentional.
10) Rap Genius & Links For Tweets
Rap Genius invited bloggers to add links to its lyrics content, in exchange for Rap Genius then tweeting the posts from those bloggers. After this exchange came to light on Christmas Eve 2013, the head of Google’s web spam team Matt Cutts said Google would investigate Rap Genius.
On Christmas Day, Rap Genius was penalized by Google and no longer ranking in the top page of results for its own name. Rap Genius also lost traffic for lyrics-related searches. After working to remove “unnatural links,” Rap Genius had its penalty lifted by Google after 10 days.
When: December 2013
Violation: Unnatural links
Penalty: Much of entire site degraded from ranking in the first page of results at Google; didn’t rank for its own name
Penalty Period: 10 days
9) Mozilla & UGC Spam
That’s right, Mozilla — which makes the popular open source Firefox browser — has been penalized by Google. But unlike with Rap Genius, it was an extremely specific situation — one single page of user-generated content that was considered too spammy to include.
The situation emerged after Mozilla received a manual action notice — i.e., a message from Google that some human spam reviewer decided something deserved the site getting a penalty.
Concerned about a message saying “Google has applied a manual spam action to your site,” Mozilla sought help in Google’s webmaster forums. Google quickly clarified that only one single page at Mozilla had been impacted. A similar Google penalty over UGC content happened to Sprintone month later. And somewhat related, all of Digg was dropped from Google briefly, after a mistake Google made that was meant only to impact a single page.
When: April 2013
Violation: UGC spam
Penalty: Single page apparently degraded in rankings
Penalty Period: N/A, because the page was removed
8) BBC & Mysterious “Unnatural Links”
Google penalized the respected British Broadcasting Corporation? It sure did. Similar to Mozilla, the penalty involved a single page, this time one deemed to have “unnatural links” pointing at it.
The situation came to light after the BBC received a manual action notice. Like Mozilla, the BBC sought help in Google’s webmaster forums, which lead to Google responding that the penalty impacted one article. It’s unclear how it was resolved, as the page impacted was never stated. Probably, the penalty was removed by Google in short order.
When: March 2013
Violation: Unnatural links
Penalty: Single page apparently degraded in rankings
Penalty Period: Unknown
7) Interflora & Advertorial Links?
Similar to Rap Genius, Interflora found itself penalized in Google, no longer ranking for its own name, as well as for many generic flower-related searches. Why? Google itself never gave an official reason for penalizing Interflora, as is fairly normal in penalty cases, nor did Interflora itself say.
However, Google quickly pushed a warning against “advertorial” content that doesn’t make use of nofollow or other methods so that links in such content don’t pass along ranking credit. After apparently getting some links removed, Interflora’s penalty was lifted after 11 days. Interestingly, Google didn’t severely act against a number of online florists accused of buying links two years prior.
When: February 2013
Violation: Probably paid links in advertorials and perhaps elsewhere
Penalty: Much of entire site degraded from ranking in the first page of results at Google; didn’t rank for own name
Penalty Period: 11 days
6) Overstock: Discounts For Links
Overstock hit trouble with Google after a competitor found that it was offering discounts to schools in exchange for links back to the Overstock website. The links lead to particular products, with very specific anchor text that helped Overstock rank well for terms like “vacuum cleaners” and “gift baskets.” The Wall Street Journal profiled Overstock being hit by the penalty, probably tipped by the same competitor that reported Overstock to Google.
Overstock was so happy to have its penalty lifted two months later that it issued a press release about the news. Overstock said the impact might hit revenues by 5% and filed a statement for investors with the SEC in the weeks after it hit. It also blamed the penalty for “adversely” impacting revenue for the first and second quarter of 2011, in its annual filing.
When: February 2011
Violation: Paid links, in the form of offering discounts for linking back to the site
Penalty: Much of entire site degraded from ranking in the first page of results at Google; probably kept ranking for own name
Penalty Period: 2 months
5) JC Penney & Paid Links
A New York Times article detailed how retailer JC Penney was apparently buying links to rank better in Google. The article even contained a rare confirmation of the violation by Google. By the time the article appeared, JCP had already been penalized.
It’s not clear if JCP ever disappeared for its own name, but it did drop for many generic terms relating to products it sold. After cleaning up the paid links — and blaming the mess on its SEO firm— JCP regained many top rankings in Google after 90 days.
When: February 2011
Violation: Paid links
Penalty: Many pages degraded from ranking in the first page of Google’s results
Penalty Period: 90 days
Reno SEO, Marketing & Web Design 450 Sinclair St, Reno, NV 89501 (775) 870-0488 www.RenoWebDesigner.com
Sandy Rowley is a SEO expert in Reno Nevada that specializes in search engine optimization, web design, and digital marketing.
Her seo tips for those who want to achieve the best ranking possible include: Who’s talking about you? Who links to you? What do your customers like?
She provides web design services for small and local businesses as well as marketing campaigns for up-and-coming brands. Her social media marketing proposal includes: Social Media Marketing Strategy, Content Creation and Management (content strategy), Social Media Advertising (paid advertising) and Analytics Reporting.
The SEO expert Sandy Rowley has been providing digital marketing services to the Reno Nevada region for the past 23 years. She is an implementation specialist with extensive knowledge of SEO, web design, social media marketing and more.
Sandy Rowley is a successful website designer in Reno Nevada who specializes in web design and search engine optimization (SEO).
If you have a website, it is important to have an SEO expert take care of your content. The SEO expert in Reno Nevada Sandy Rowley can take care of various aspects that are related to SEO for your business.
They can update your website content to ensure that it is relevant and search engine-friendly. They can also help you with the proper digital marketing strategy for your business, including PPC campaigns, social media marketing, and other different forms of advertising.
Web hosting is another service offered by an SEO expert in Reno Nevada Sandy Rowley. As a web hosting provider, they provide the infrastructure for every website on the internet by storing data and providing an interface for users to interact with data on the internet. They come in three different forms: shared hosting, VPS hosting, or dedicated.
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It’s been a busy year already with big brands getting hit by Google penalties. First came Rap Genius, slammed so hard that you couldn’t find it for its own name. Then came Expedia’s suspected penalty that may have hurt its traffic. But these are also a familiar tune. Big brand violates Google’s rules, gets in trouble but ultimately returns to Google’s good graces with what may seem a virtual wrist-slap.
Rap Genius invited bloggers to add links to its lyrics content, in exchange for Rap Genius then tweeting the posts from those bloggers. After this exchange came to light on Christmas Eve 2013, the head of Google’s web spam team Matt Cutts said Google would investigate Rap Genius.
That’s right, Mozilla — which makes the popular open source Firefox browser — has been penalized by Google. But unlike with Rap Genius, it was an extremely specific situation — one single page of user-generated content that was considered too spammy to include.
Google penalized the respected British Broadcasting Corporation? It sure did. Similar to Mozilla, the penalty involved a single page, this time one deemed to have “unnatural links” pointing at it.
Similar to Rap Genius, Interflora found itself penalized in Google, no longer ranking for its own name, as well as for many generic flower-related searches. Why? Google itself never gave an official reason for penalizing Interflora, as is fairly normal in penalty cases, nor did Interflora itself say.
Overstock hit trouble with Google
A 
