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Marketing Experts Share SEO Tactics for 2022 UPDATED
NOTE: Contribute to this ever growing list of valuable marketing tips and tricks for small business owners. Connect with the curator here…And please click share and help spread the word!
Internet marketing is the single most important strategy a business should focus on. Most small business treat their website as if it were an online brochure, which is a huge mistake. I have curated a growing list of The Top Marketing Tactics that -will increase the success of your website.
# 1 Sandy Rowley – Reno SEO Expert @ RenoWebDesigner.com
“Place a strong call to action on every page of your website. The ideal place to put this call to action is either top center or top right side of your website. AmericanExpress.com has a good example of a strong call to action on their site. Another good idea is to have your photo, name, phone number, address in these areas making it easy for your website viewers to get in touch with you.”
#2 Blogging Marketing Expert @ AllyssaBarnes.com
” Adding a SEARCH BAR to your website. Even the most organized sites can benefit from a search bar. While a well thought out category and tag system is essential, sometimes it’s just quicker to find what you want via a search bar. If you’re making your site visitors scan through tons of pages just to find what they want, then you’re doing it wrong. As I said earlier, people are lazy. Placing a search bar somewhere at the top of your site will allow people to quickly and easily search your site content.”
# 3 Michael Donlop – Internet Marketing Blogger at INCOME
“Facebook, Twitter & pinterest.com. Pick one and dominate it, stop sucking at all 3. Or alternatively hire someone to look after your social media and make them responsible for the outcome.”
# 4 Written by
“A Great Theme is key to a successful website. The first step to a successful website is in having a great theme. Now, with this, you can either choose to use a ‘stock’ theme and tweak it to the way you want it to look or use a professional developer to develop a theme for you.
In the past, I tended to go for option one since it was a lot cheaper as stock themes tended to be free. However, I wasted a huge amount of time trying to tweak themes and trying to learn coding in order to tweak the themes the way I wanted them to look. Long story short is that it really did not work out. Therefore, although it is going to initially cost you more to begin with, hiring a professional or buying a professional theme is the best way to go and it is the way successful websites will tend to go down too.”
# 5 Highwayman fecit mmx D Bnonn Tennant
Te Awamutu 3800, New Zealand
“If a site omits these, it’s going to struggle:
- a compelling headline,
- engrossing copy,
- and a clear call to action.
And if you’re considering hiring a web designer whose own site omits these, look elsewhere. You can have the most stunning visual style in the world; the slickest effects; the most user-friendly forms and who knows what else—but with the hammer falling empty on those first three chambers, your site isn’t going to be hitting anything.”
# 6 Engaging User Experience by BY MEGHAN BELNAP
The Internet is cluttered with information overload. Online users are bombarded daily with too much information, sometimes, in a very messy way. Offering a company website that is well laid out, simple to navigate, and easy to read can go a long way in creating a positive experience for online visitors.
Jakob Nielsen, a guru on website usability, explains, “The average page visit lasts a little less than a minute. As users rush through Web pages, they have time to read only a quarter of the text on the pages they actually visit (let alone all those they don’t). So, unless your writing is extraordinarily clear and focused, little of what you say on your website will get through to customers.”
# 7 Ray Higdon’s Network Marketing Blog
“Do you have a good giveaway? Are you building your email list? It is pointless for you to get more traffic and to be marketing a blog that doesn’t have a good giveaway. That speaks to your target market and offers them something that they actually want. The number one source of our traffic, this is a little secret, the number one source of our traffic is traffic that we own which is our email list. Now a lot of people don’t understand that because they’re constantly looking for new traffic from different places. Our number one source of traffic is our own traffic, it is the email list that we’ve built and when we do a new blog post we send it to that email list to let them know that we have a new blog post and they click it and they check it out.
In the video on my website above, I share several tips around marketing your blog and creating that profitable lead-generating website you have always wanted!”
# 8
Hi! I’m Jim Connolly and I help small business owners to make more sales, boost their profits and build amazing businesses. You can find out more here.
Offer flexible payment options
“I’m often amazed at the limited payment options offered by small businesses. A lack of flexible payment alternatives, means those businesses are leaving money on the table. Worst of all, it’s totally avoidable.
Thanks to services like PayPal, it has never been easier for small business owners to accept payment via credit card, debit card and charge cards. If you factor the payment fees into your prices correctly, all those additional transactions needn’t cost you a penny.”
Propelmarketing.com
# 9 Giveaway Campaigns
Social media giveaways are great social media campaign ideas if you are looking to increase engagement and get more followers. Just make sure that what is being given away is related to your business. You want entrants to be interested in your business, so that any followers or engagers you get from the campaign can also be potential leads.
Instagram Giveaways
There are different ways to get entrants for giveaways. For example, on Instagram, users can enter by following your account and liking your post, or reposting it with a custom hashtag. Another way users can enter an Instagram giveaway is by tagging another user in the comment section of the contest photo.
Facebook Giveaways
On Facebook, you could create a post for contest to your business page, and have users enter by liking and commenting on that post. Or, you could ask a question in your post, and users could enter by answering the question in the comments.
If you are asking a question, it’s a good idea to ask a question that has something to do with your services or your audience’s preferences. This way, entries can provide you with feedback about your services or insights about your target audience.
# 10 Invest on knowledge
Our job as consultants is actually simple. I use a very simple hack to better understand my job, whenever I start working on a new campaign. I just ask myself these 2 questions:
What’s the goal? – having goals make it easier to have effective and aligned action plans
What’s the problem? – knowing the problem allows you to come up with appropriate solutions
Essentially, what we do is we constantly find problems to solve. And you won’t be able to come up with the right solutions when you don’t have the knowledge. Our service heavily relies on knowledge. And that’s what’s in between the goal and the action, and the problem and the solution.
With the right knowledge, it’ll be a lot easier to determine the areas of your campaign that will yield more results (prioritization).
Mine Twitter to Grow Your Audience
# 11 Mark schaefer
While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.
Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.
Identify Business Goals
# 12 By Houssem Daoud
Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.1
Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.
You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.
# 13 Choose Channels and Tactics
By Houssem Daoud
Many businesses create accounts on every popular social network without researching which platform will bring the most return. You can avoid wasting your time in the wrong place by using the information from your buyer personas to determine which platform is best for you.
If your prospects or customers tell you they spend 40% of their online time on Facebook and 20% on Twitter, you know which primary and secondary social networks you should focus on.
When your customers are using a specific network, that’s where you need to be—not everywhere else.
Your tactics for each social channel rely on your goals and objectives, as well as the best practices of each platform.
# 14 by We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy.
Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing.
So here are our best and most practical ways to see a big impact from your actions on social media
People have enough stuff, but they don’t have enough meaning. – Seth Godin
Once you’ve got a groundwork in place, set some goals. Why you do what you do, combined with what goals you want to achieve, will help you flesh out your strategy.
So let’s say you’re a photographer. Your goals are to hit 2,000 Instagram followers and sell 100 prints by the end of the year. If that’s the case, it probably makes sense to spend a lot more time on Instagram, rather than posting up flyers around town. You should spend your time writing blog posts (and great product descriptions) that tell the stories behind the images you’re selling, not buying ads on Facebook. Just being specific about what you’re trying to do will help you avoid wasting your time.
People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your website and generate a flood of sales leads for a very small cost.
No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach.
Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don’t be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.
Define Your Social Presence
There was a time when having a social presence meant signing up on all available platforms and sharing a bunch of content. Today, social media is a powerful marketing tool and customer service channel. Prospects expect you to engage with them more actively and personally, and search engines like Google tend to take notice. For best results, focus on two or three platforms and be very active.
# 17 By JODI HARRIS
Document your SEO strategy
If you follow CMI at all, you should already know that documenting your content marketing strategy is essential for success. Since SEO is a key part of that strategy, you should start your efforts by documenting your plans for using this technique, i.e., what your priorities are, what methods you work with, how you measure your performance, and what goals you want SEO to ultimately help you achieve. Depending on how far along your company is, you may need to write a basic strategy first, and then revisit it once you’ve audited and analyzed your current SEO efforts and data (more on that later!).
Obviously the purpose of SEO is about ranking well in the search engines to drive traffic to your website, but even that won’t mean much if your website is showing up in front of an audience that doesn’t care. The first thing you should always do is identify your target audience and learn all you can about them–demographics, search patters and preferences, geographic location, etc. A good way to do this is by diving into your Google Analytics account.
Drew Fortin | @Fortin
Make a List of Keywords
Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about 10 keywords associated with your product or services. Plug these keywords into Google’s Keyword Tool , and find variations that make sense for your business.
Monitor for Google updates
First and foremost, if you’re not already monitoring for upcoming updates, you should be.
Rumors of an impending Google Algorithm update are enough to give any SEO nightmares but tools designed to pre-empt this are plentiful.
Some even do the hard work for you. With AccuRanker’s Google Grump, you can subscribe to free alerts – filtered by country and device – that monitor ranking fluctuations that might signify an update, and send you a notification if anything unusual is happening.
SEO is a very volatile industry because of the many changes that take place in the Google algorithm within a period. The algorithm set in place this month may not be the same the next. It is an always evolving algorithm that encourages SEO specialists to stay on their toes and keep abreast with updates.
As we pass the years half way point and start to look towards 2022, it has become more important for specialists to look out for trends that can affect search rankings for their keywords in this new year.
Link Building
Links are a critical component of any SEO strategy, but not everyone understands how they work or how to leverage them correctly.
Here’s how they work: Part of Google’s search algorithm determines your site’s value by counting the number of incoming links. And each link has its own value based on how many links are going to that site, too, and so on. What this means, for example, is that a link to your site from Harvard.edu is weighted much more heavily than a link from Dr. Spink at spinkdentistry.com. (Although, maybe you’re a dentist, and if you are, then a link from the Spink is just fine). But the point remains the same: There is a complex system of determining factors that make one link more valuable than another.
But don’t be fooled, if you search for “SEO link building,” you’ll see tons of companies offering seemingly easy solutions, things like:
- Blog commenting
- Article marketing
- Press releases
- Business profile creation
- Directory links
These services are supposed to build you links, but unfortunately many of these solicitations are merely well-disguised hack techniques or outdated strategies that will damage your site, not help it… and they come from a combination of both known scumbag overseas companies and reputable companies alike, so stay on your toes.
Case in point: Matt Cutts (head of Google’s web spam team) flat out says press release links from syndication sites are now discounted. And to be fair, as a digital marketing agency, we used to practice this, and it was even considered a best practice at the time, but now it’s a complete waste of money to do any press releases for the sake of getting an inbound link; directories and business profiles have been devalued so long ago that I can’t even dig up a good blog post or link about it; and blog commenting is considered a link scheme in most cases and will actually get your site penalized! Since, we’ve become enlightened and have adapted and responded to the evolution of link building to help you move up in the rankings the right way instead of going backwards.
Don’t get the wool pulled over your eyes by agencies still using antiquated tactics—implement a link building strategy that is current, effective, and gets the nod from Google every time.
Content Strategy
Scrutinize Their Onsite Content
Scan your competitor’s site to locate their most shared pages; a tool like Social Crawlytics can help with this. By finding your competitors’ best-performing pieces of content, you can determine which topics and content types might work well for you, too.
Ensure you include content at every level, including large scale “hero” pieces, “hub” content (like guides), as well as “hygiene” pieces, including blog posts.
# 24 David McSweeney
Don’t Write Another Blog Post Until You’ve Conducted THOROUGH Keyword Research
Keyword research should be the starting point for any SEO or content marketing campaign.
Without researching which keywords people are actually searching for in your niche, you’ll be relying on luck, rather than data to guide your decisions.
And that’s no way to run your business.
After switching to a keyword focused approach to our content strategy, we grew our search traffic by 89% in just 3 months.
# 25 By Ben Sailer
Search engine optimization often seems like magic to newcomers.
The elements of a strong SEO strategy often aren’t obvious to an untrained eye. However, once you understand how the basics work, you can:
- Dramatically increase your organic search traffic
- Increase your conversion rate
- Generate more leads and revenue
Despite rumors to the contrary, SEO isn’t dead. Furthermore, even the best content needs some help getting found.
That’s where these 34 SEO tips will come in handy. Whether you’re a beginner just getting started, or an expert looking for a quick refresher, this post provides a basic understanding of the most essential elements necessary for SEO success. Plus, we’ve also included an on-page SEO checklist to help you nail every blog post you write.
Discover What Your Competitors are Doing
It’s a fact and one of my Top 10 SEO Tips, that search engines analyze incoming links to your website as part of their ranking criteria. Knowing how many incoming links your competitors have, will give you a fantastic edge. Of course, you still have to discover your competitors before you can analyze them.
Your analysis of competitors should include these extremely important linking criteria (super SEO tips), such as:
- Competitor rank in the search engines
- Quantity AND quality of incoming links (prioritized)
- What keywords are in the title of linking page?
- % of links containing specific keywords in the link text
- The Google PageRank™ or MozRank of linking pages
- The popularity of the linking domain and the linking page (measured by links & mentions)
Aside from using some of the awesome SEO software mentioned on this website, here are some things I personally do when researching a competitor:
- Click the link to their Site Map page and see what keyword you find in the links
- Get a savvy web person to find and parse their XML Site Map to find keywords in page names
- View the HTML title and meta tags of your top competitors to compile a list of needed content
# 28 By Ross Hudgens
CREATE A QUERY-ANSWERING POST OUTLINE
Building off the how-to tip, I also suggest you create a shell outline of every post topic you’re planning to create. This is something we’ve started to do for clients, and have seen nice value from – because it gets us thinking in the way a bot does, and sets us up for SEO best practices.
Google wants quick answers. That’s why the answer boxes exist. So if your post dilutes the path to answer, why would they want to return it? They want 10x content, yes, but they most importantly want the right answer.
By structuring your page to supply the answers within lists, H2s, H3s, and bold, you make it easy for users, and Google, to retrieve the answer, and be confident you have it.
# 29 Bruce Clay
Bruce Clay, who has been an industry leader with SEO since 1996, provides 100 helpful and useful 100 SEO Tips, which includes:
“A blog is primarily an awareness channel that will lead to micro-conversions, such as social sharing, page visiting, etc. These micro-conversions are important, because they keep you at the front of a customer’s mind when they need the product or service you offer.”
# 30 Trond Lyngbø
Trond Lyngbø – founder of SEOnomics.com, Head of SEO at MediaCom Norway, and columnist at Search Engine Land, stated on Search Engine Land you need to:
“Make sure that anything you buy — whether it’s a CMS, a web analytics platform, or a PPC management solution — will help you achieve your marketing goals.
# 31 Ann Smarty
Owner of myblogguest.com and respected SEO consultant Ann Smarty has this nifty reminder – you want people to do something while on your site. But, how can you achieve this? Ann stresses the importance of call-to-action and how why every element of your CTA matters, which includes: “The color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that encourage people to act. All these elements should be consistent and support each other getting your visitors one step closer to their objective.”
# 32 Danny Sullivan
Search Engine Land Editor-in-Chief Danny Sullivan states on OPEN Forum that “one of the primary ways search engines decide which pages should rank well is by looking at links to those pages.” How can you build these valuable links? Danny suggests:
“Search engines want to reward sites that gain “hard links“—links that took an effort to gain. A guest post in a publication with a high standard, one that doesn’t let just anyone write, might be an example of a hard link…
The type of site where you might want to earn a link is one you and potential customers regularly read. Build a relationship with the site. Discover who runs it. Understand what type of content they publish, how they tend to link to external sources. Using that knowledge, suggest your site in an appropriate manner.”
# 33 Adam Connell
In an interview with The Daily Interview, Adam Connell (founder of Blogging Wizard) reminds us of the power of influencers.
“Tap into the audience of niche influencers: there’s a growing marketing trend known as ‘influencer marketing’. The idea is that you discover who your target audience is and then figure out who exactly influences them. Then you market your content directly to those influencers.”
# 34 Chad Pollitt
If you want to get your name out there as quickly as possible then “you need to get creative with how you promote your content,” according to VP of Audience and Co-founder of Relevance.com Chad Pollitt on HubSpot. One way to accomplish is by having a blend of Content Coverage (earned media through syndication, media relations), Content Broadcasting (owned media such as social media accounts) and Content Distributions (paid media like press releases, native advertising).
# 35 John Lincoln
If you weren’t aware, “Your link profile is so critical to your SEO performance,” Co-Owner & President at Ignite. what kind of profile do you have? Here are six basic SEO profiles created by John.
- Baby – new website
- Starting Strong – site over a year old and earning quality links
- Good Profile – site is over three years old and has a good reputation
- Slightly Spammy – over 25% of links are from spammy site
- Spammy – more than 40% of links are from spammy site
- Pure Spam – over of links are from spammy site
# 36 Aaron Wall
Aaron Wall, founder of SEO Blog, shares one thing many of us sometimes forget, “In SEO, verticals are often overlooked.” Aaron is talking about Google Optimization, as opposed to SEO, which is why we should look at search beyond Google. For example, if you’re an online merchant, and on Amazon, have you answered the following: “What does it take to be placed well on Amazon? What are people saying? What are their complaints? What do they like? What language do they use? “
# 37 Heather Lloyd-Martin
Heather Lloyd-Martin, pioneer of SEO copywriting, shared this piece of wisdom on Success Works:
“You know what makes me cringe? Overoptimized SEO content. Unfortunately, it still exists. What’s worse, I recently learned that some SEO writers are being taught that over optimization is “how you write for Google.” Argh! If you’re wondering if your content is pushing the optimization a bit too much, check out this post. Quickly. Please.”
Go native or go home.
Joe Pulizzi, a self-proclaimed content-marketing evangelist, calls native advertising the “gateway drug” to content marketing. If you’re smart, you’ll jump on the native-marketing train: Spending on these ads will reach $7.9 billion this year and $21 billion by 2018. Native advertising is expected to expand across numerous online platforms.
Marketers love this form of paid media because it fits organically. Native advertising doesn’t disrupt the user experience, so users can’t differentiate between what is paid advertising and what is part of the site.
The content usually is useful, interesting and targeted to a specific audience — all of which makes it one of the best platforms to launch any marketing campaign.
SEO Tactic for 2021 and Beyond: Optimize Website Images
Including images in your blog posts can indeed improve their overall look and performance. It helps visitors understand more about what you’re writing about and retain the information you offer way better. In this case, you also need to optimize these images for the search engines as well.
You can utilize the alternative (ALT) attribute of the images so the screen-reading tools can describe images to visually impaired readers. It also allows search engines to crawl better and rank your website. You should also consider reducing or compressing your images’ file size to make your website load faster. This way, you can make the visitors spend time longer on your website and reduce the bounce rate.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
SEO Expert Sandy Rowley
Business Marketing Class
10 weeks to a Winning Business Strategy!
Reno Business Class has partnered with Sandy Rowley, local SEO expert and tech entrepreneur, to provide a one-night class that provides deeper look at SEO and how best to optimize your company’s website for maximum growth. Her reputation as a fair, honest and hard-working marketing consultant has helped her launch a new venture focusing on local SEO services in the Nevada area. Small business marketing is at the heart of her new company, RenoWebDesigner.com.
“I set out to only use local SEO strategies to build up my clientele this go around. I am using the same SEO and internet marketing tactics learned from years of experience working with world renowned celebrities, corporations and startups.” Sandy Rowley RWDR
Sandy Rowley is a Webby Award winning internet marketing expert with a proven track record of helping startups, business and world renown influencers leverage online marketing strategies for maximum growth. She has hands on experience ranking small to corporate size websites and networks, for local and national keywords.
Some of her most notable clients throughout her career, were Harpo Studios, David Avacado Wolfe, Body Mind Institute, Patti LaBelle, Voice Latina and Universal Records. She is a website and advertising campaign judge for The Webby Awards (the Oscars of the Internet) and volunteers her time to help protect local pollinators in her spare time.
Her 17+ years’ experience includes grass roots social media campaigns, local organic and international SEO (search engine optimization) strategies and website conversion tactics geared towards converting highly optimized website views into leads, information request and ultimately sales.
“Most clients are focusing on the wrong SEO metrics. They are wanting to be #1 for their own business name in Google search. With solid SEO services, this ranking will come naturally. The # 1 focus these businesses should be focusing on are the keywords their potential customers are searching for each day in search and social media networks. These are the key phrases I work to rank a customer’s website for.” Sandy Rowley RenoWebDesigner.com
Highly targeted SEO marketing focuses in on the most profitable keyword phrases within your business niche. SEO research takes time and a clear understanding of the main goal for a webpage within a website.
Our SEO experts use a number of safe SEO and Internet Marketing strategies to find the best keyword phrases for our clients:
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Safe SEO takes time, most marketing campaigns take up to 3 months to see solid ranking and relevant traffic generation. Sandy Rowley and the team at RWDR patiently assesses each client’s website marketing needs and carefully plans out a path to reach those goals. Constantly tracking the success and failures within an ever evolving campaign takes skill and follow through. Most search engine algorithms update daily. A good SEO company stays up to date on the daily changes within what is considered safe, white hat SEO practices.
Most small business owners do not have the time to keep up to date with the latest SEO marketing strategies. “I see a lot of business websites that are unknowingly causing harm to their rankings in search. I have seen everything from keyword stuffing techniques to black hat SEO companies buying fake traffic to falsely increase a customer’s rankings, only to have their website banned in search.” Sandy Rowley RWDR
Sandy and her team focus on teaching their clients about common black hat SEO and how best to protect their hard earned rankings in Google, Yahoo and Bing. Sandy provides a free Internet Marketing Workshop, Lunch & Learn each month at Fusion@Midtown co-working space in Reno. This monthly marketing group meets for an hour around lunch to review each other’s websites, social media pages and business marketing ideas. It is a non-judgmental group of local businesses looking to learn about marketing tips and strategies.
Most websites need simple updates and corrections in order to start ranking in local search for their keywords. Her website offers weekly internet marketing articles with easy to digest stories, strategies and marketing information.
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What to expect at Catalyst Live SEO & Internet Marketing class?
This internet marketing workshop will be a fun, relaxed but helpful atmosphere to answer marketing related questions. Talk about challenges and how best to move forward. Some topics covered will be:
- How can Internet Marketing help grow my small business?
- What is the difference between PPC, SEO and SEM?
- Hands on review of several websites from class members.
- Review of quick tips to boost engagement on your social media profiles/pages.
- Highlight of what is working now in the world of SEO.
- Horror Stories: Black Hat SEO tricks to watch out for.
- Question and Answer session.
- Free and Paid resources to help grow your website traffic.
- How to Dramatically Increase Conversions.
- Understand how Web Analytics can help boost sales.
- Learn about A/B testing.
- How to start a new website, things to consider.
- SEO Web Design Basics
- What is an SEO audit?
- Mobile website design strategies
- Social Media Marketing tactics
Webby Award Winning web designer with an exceptional talent and knack for ranking websites in Google, Yahoo, Bing and on popular social media networks. Performing full technical SEO site audits for small and large website properties from around the world.
Internet Marketing Workshop
Want to learn how to market your business online?
Schedule your free 15 minute website review with Sandy Rowley, leading SEO, PPC and Social Media Marketing Expert. I have worked with businesses in person and all over the country via live computer sessions.
Call 775 453 6120 to learn more.
Use the information you learn to massively increase your conversions, rankings in Google search and have more control over your company websites. Join us at Swill Coffee & Wine to learn how to grow your small business with SEO, PPC & Social media.
Would you like to have a customized, easy to understand, internet marketing plan to help your small business reach more of your customers online?
I offer 3 marketing workshop plans to help your business grow:
- Video Website Review and marketing audit – See what areas need to be improved and how best to optimize your website to rank for the right keywords. Keep the video and watch when you have the time. You will learn exactly what you need to have done to rank high in Google search. This is a one time fee of $149.
- One on one Marketing Strategy and Training session – This includes the video services above as well as a written report, one on one training and free resources to help you save time and money. This is a one time fee of $499.
- Expert Managed Marketing – Let me do the heavy lifting for you. Most of my local SEO plans start at $300 a month. All of my SEO and PPC clients earn way more each month that the small monthly marketing fee I charge, btw. 😉
I also give free 1 hour marketing workshops in the Reno Nv area. Our next marketing workshop is coming up in a few months. Give me a call to learn more. I can be reached at 775 453 6120.
Wishing you all the best,
Sandy Rowley
RWDR (RenoWebDesigner.com Sandy Rowley) will collaborate with local Reno Businesses looking to improve their website performance and traffic. Bring a lunch and your internet marketing questions. 11 am – 12 pm ‘ish.
We meet at Swill Coffee & Wine each month in Reno Nv.
This internet marketing workshop is sponsored by Sandy Rowley with RenoWebDesigner.com.
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JOIN THE CONVERSATION ON FACEBOOK.
click on >> RENO SEO MARKETING GROUP
“We get together and help each other with our marketing, website, social media and other business related questions. This is a relaxed group of local business owners looking to learn something new to help grow their business.” Sandy Rowley RWDR
No pressure, no judgmental energy allowed..everyone comes to these free marketing workshops to help each other grow, have fun and learn something new.
Have questions? Call the organizer, Sandy Rowley @ 775-453-6120.
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Your companies website is the single most important part of your marketing plan, period. Is your website working correctly? Does your competitors seem to out rank you at every turn? Usually there are a few simple marketing items that need updating in order to really kick your SEO rankings into over drive. Give me a call to discuss. I can be reached at 775-870-0488.
How many times a day are you missing out on qualified leads through Google, Yahoo, Bing and others? Give me a quick phone call to find out. I have SEO Software that gives me a good idea of just how many people a month in our area are searching for the products and services you sell.
This precise accuracy has helped my SEO clients increase their bottom line within a few months or less.
SEO is a valuable marketing service that will help grow your business for years to come.
Have a look at my SEO & Web Design reviews on Google below…
a week ago–
I’m so impressed with the value I received from my marketing session with Sandy. She combines long experience, technical know-how, a broad range of application and has a lovely creative side. Her pricing is fair and affordable (unusual in her field) which is very appreciated. I look forward to working with her again and recommend her services enthusiastically.
Response from the owner
a week ago
Jill the pleasure was all mine. I am excited to see the growth for Le Trip’s shopping tours in 2017. Your clients adore you and the passion you have for all things France is contagious. Looking forward to following your Love Letters from France email list. I can just imagine sitting on a warm beach in Aix en Provence next Spring! Keep me in the loop on this latest marketing campaign. I would like to share with my followers on Pinterest. They are going to LOVE following your blog on French Shopping Tours.
in the last week
Absolutely fantastic. After working with multiple companies, hours and hours of research, and nothing but excuses money and time, all it took was working with the right people. The nightmare that used to be SEO is long gone. Marketing your company should not be a DIY project. Thank you Sandy for your incredible work!! Can not recommend enough.
Response from the ownerin the last week
OMG Travis! What a great review. I love working with your and your team and looking forward to really kicking SEO Butt in Reno for all words related to Bail Bonds… Your company rocks! Happy to help anytime.
a week ago
What a great job! Pleasure to work with. Smart & Responsible. She’s mine, all mine. Excited to launch my new website for Towelster!
Response from the ownerin the last week
LOL thank you Dan! You were so easy to work with. I look forward to seeing your company Towelster, grow in the coming months.
a week ago
I will unconditional recommend Reno SEO marketing and Design. We engaged Sandy and her team to refresh our old outdated website. There were conditions that included her working with just general guidelines since we were not sure what we wanted. She came through for Sciron Consulting and we could not be happier with the clean design ease of navigation and the increase in activity
Response from the owner a week ago
Thank you Norman! Your team at Sciron Consulting always keeps me on my toes. I look forward to the next project. and appreciate your consulting help with the start ups in the office.
in the last week
Sandy is a great asset to any marketing endeavor! She optimized our Google presence, increased our ratings, and did it quickly and professionally! Looking forward to future work!
in the last week
Sandy with Reno SEO, Marketing and Design is amazing. She handles all of my Website and SEO needs flawlessly. I have seen our numbers grow and page by page. She has earned my trust and gratitude 10 fold. I will be referring everyone that asks
Response from the ownerin the last week
Very happy to be working for you and your team. Always here if you need anything. All the best!!!!
in the last week
Can’t recommend Sandy Rowley enough. She’s the real deal and has been doing SEO the right way for years. Fast, reliable search engine optimization advice that’s tailored to your business’s needs. She understands online marketing and stays ahead of the game.
She is an SEO authority and as someone who’s in the business of growing other businesses (I run a new local coworking space called Fusion@Midtown Premier Coworking), her expertise is indispensable. I’m happy to say that having Sandy in our shared workspace has driven us up the rankings in a matter of days and boosted our online visibility almost instantly.
If you want a friendly SEO expert who can help guide you through the new digital marketing jungle, just ask for Sandy Rowley.
Response from the owner in the last week
You are welcome Jonathan! I love working at Fusion@Midtown. Very thankful to be working with such a great community of startups, small business owners and creative artists. Reno is so lucky to have such a great co working space. Excited to see how much you grow in 2017. Keep up the great work! Reno businesses need your services for sure.
Reno SEO & Marketing
800 Haskell Street
800 Haskell Street
Reno, Nv 89509
775-453-6120
775-453-6120
Voted best SEO company in the state of Nevada.
Free Marketing Class
On Thursday, January 19th 2017 at Fusion@Midtown in Reno. 11:00 – 12:00…stragglers welcome.
Fusion At Midtown Co-Working Space
800 Haskell Street, Reno Nv 89509
Bring your own lunch…and good vibes.
RSVP by calling or texting Sandy @ 775-453-6120.
You can join our FaceBook Group here: https://www.facebook.com/groups/renoseo/
Have your website reviewed by a Webby Award Winning marketer and gain feedback on how best to increase website sales, email sign ups and more. Have fun with an open, helpful group of local business owners working to help each other succeed online.
Bring your own lunch and your most pressing marketing questions for this FREE web marketing class held each month at Fusion@Midtown Co Working Space in Midtown Reno.
Have your website reviewed by a local SEO and Internet Marketing expert.
– Simple things to increase conversions on your website
– Resources to help grow your audience
– SEO what is SEO and how can it increase my bottom line?
– Community critiques of your social profiles, websites and more!
– Judgement free group of local businesses looking to encourage each other
– Share marketing tips and tricks
– Honest and helpful feedback
– Network with other motivated businesses in the area
and more!!!
Please RSVP as seating is limited to keep this marketing strategy session cozy, fun and helpful. Call or text Sandy at 775-453-6120 and leave your name. Looking forward to working together on making 2017 your best year yet!
SEO Reno
S.E.O (search engine optimization) the science and art of ranking a page from a website on search engines like Google, Yahoo and Bing.
I remember back in the good old days, that if your small Reno business wanted to reach thousands of local customers, you had to take out a loan or beg, borrow or steal a few thousand dollars to get a respectable ad in the Yellow Pages. For some markets, a YP ad would be just the thing you needed to kick start a successful marketing campaign, for others, was a painful mistake (tax right off). Thanks to SEO (search engine optimization), times have changed, and for the good if you ask me.
Google, Yahoo and Bing search engines give a small business a real chance of reaching ideal customers for less than a few hundred dollars or less. You don’t need to be a top SEO Expert or an award winning Web Designer to take advantage of these marketing strategies either.
Monthly Lunch & Learn – Free Internet Marketing Workshop with Sandy Rowley with RenoWebDesigner.com
Listed below are some helpful tips for reaching your new customers using search engine marketing. I wish you the very best in your internet marketing endeavors. I am always here to chat over the phone if your too busy to do the SEO, Web Design or Social Media Marketing yourself. Want hands on marketing help? Join our FREE monthly marketing workshop. Learn more here. I can be reached at 775-453-6120, just ask for Sandy!
10 Steps To Higher Conversions (sales) on Your Website
- Create one page on your website that is designed with one specific goal. A great example would be a landing page that encourages viewers to sign up for a class, e-book, gift…you get the idea. Make this landing page your irresistible offer geared around your products & services. You can hire a custom website development company or use landing page creator sites like Launch Rock, U Bounce or Insta Page for free to little no cost.
Bills.com has a great example of an irresistible offer with their interactive bill tool.
MailChimps home page is a great design example, but uses links to other information. The sole product is still the focus point.
Use a strong call to action at the very top of the landing page and keep the information on the page only about the one offer or ask.
Integrate bold colors and simple backgrounds.
Use testimonials and authority site badges.
- Remember, less is more for high end products and more is, well more for lower dollar services and products. If you need to buy a landing page template from Theme Forest or a download a free one online, fine, do that. Unless you are a graphic designer, do not try to cram a bunch of information onto your landing page and hope for the best. You are only wasting your time. The design needs to be clean, easy to use and straight to the point in order for it to work. You have less than 5 seconds to really motivate someone into action. Most non designers and even seasoned graphic designers struggle with finding the right amount of words and images to create a sense of urgency and demand for their product or service. We feel we need to add as much information as humanly possible. Your viewer will only be confused, bored and ultimately leave.
- Once you have a strong call to action, an emotion generating image or video and high strategically positioned sign up form created, now you can add content below the fold of the web page. Here is where you can list your top 5 frequently asked questions, your top 3 customer testimonials, your latest press coverage and useful information. Remember, only place content on this page that relates to the one strong call to action. If your goal is to get someone to buy the product, only focus on that product. Do NOT have links to any other pages on your site or others within this web page landing page design. Remember, the only way off of this landing page is to buy something, bookmark for later or leave. Period.
- Now that your money making landing page is created, you need to consider where your customers are at online. Are they in a popular group related to knitting? Hiking? Drinking? Find out where they are. It is important to know where your customers are online. If you are selling a product for bakers, I would search for popular blogs for bakers, gift shows, recipe contests and the like. Start off looking for small “mommy” blogs that talk about baking. Email and ask for advertising rates. You are wanting to trade if possible. The goal is for her/him to write a great article about your baking tool/product linking back to your landing page. You could even copy your first landing page, and add logo and picture of the blog site within the landing page… Then email this out to their followers.
- Offer a give-away contest to the blogger. They are always looking for content and exciting things to share with their followers. Make sure that the blogger tags your Facebook, Twitter and website address to your landing page in all their marketing and social media outreach. Give-always are a super way to reach a lot of new business, fast.
- Do a search for Google PPC credit and / or Facebook credits. Use this $100 credit to setup an advertising campaign linking directly to this landing page url. Remember to set your budget to $100, because you can exceed this by several hundreds or thousands of dollars in one day. You can track how many people saw your ad and how many clicked…versus who actually bought something. You can look at the keywords that were most successful and use these same keywords to do an organic SEO campaign for future sales.
- Partnerships are a quick way to reach potential customers online. Let’s stick with the bakery product niche. Who in your industry that is not a direct competitor, would want to partner up and sell your product to their customers? You can offer then a percentage of the sale to do this and/or pay a marketing fee.
- Write an article a day that helps your ideal market solve a problem. This one article or info-graphic or video a day will drastically increase your position in Google organic search. These content pieces need to be at least 800 words or longer to have a lasting positive change in your rankings in Google search.
- Sponsor a local Meetup group for $90. Choose a Meetup group that has hundreds of active members who match your ideal customer base. You can learn more about this group website at meetup.com
- Purchase space in your local Chamber of Commerce website and/or email monthly e blast. The going rates are anywhere from $99 and up, but you can reach thousands of local businesses and their employees fast. Make sure to track the clicks you receive independently of the Chambers email blast service. You can use free url shorteners/trackers from Google and Bitly.
Landing pages are a great web design marketing tool to help convert those new website views into real world customers. I see so many PPC Pay Per Click campaigns with low quality scores and results because they send their paid traffic to the home page of their website instead of a highly crafted landing page on their website that converts to sales.
You can find more SEO, Web Design, Social Media and Graphic Design information throughout my website.
I have 17 years’ experience in helping small businesses with internet marketing. I can be reached at https://www.renowebdesigner.com or call me, Sandy Rowley, at 775-453-6120.
Reno Marketing Company
Local Reno Marketing Company offers in depth website reviews for free.
Sandy Rowley with RWDR is a local SEO expert with over 17 years experience in marketing websites online.
“I appreciate the one on one, candid marketing advice she shares during our sessions and review of her work.” Normand VizKennect
“Marketing is the life blood of your business, period. If you are not marketing your small business, you are either located in a prime location in Reno, on a very busy high traffic area of town or you are playing Russian roulette with the life of your business.” Sandy Rowley RWDR
Most small businesses know that they need to be marketing, but get stuck with the overwhelming options they have to choose from. What is the best bet for my small business? What is a waste of time? Will this new web marketing service be my ticket to more sales?
Marketing is a ever evolving tool for business owners. You need to test the waters within reason to see if you have something that will actually send more customers your way. If it does not work, then at least you tried right?
RWDR likes to review your online and offline (traditional marketing) methods and create a co-cohesive marketing plan that has a higher chance of success than the shotgun approach most small businesses rely on.
Having a marketing expert, outside of the team at your business, review your marketing plans and ideas is a solid idea. A review of your plans with a local SEO or marketing expert can increase visibility and help find those blind spots that can zap time and energy away from the real marketing winners.
Schedule a one on one, free review of your business marketing goals with Sandy Rowley. You can start by requesting a website review here.
Lets get together, have a cup of tea/coffee and have some fun. All we need is 30 minutes and I am sure we can help give your small business the positive direction it needs.
Call Sandy Rowley, local SEO expert at 775-453-6120.
Movie Night Organic Potluck August 12 and Your Invited!
The organic food movement is growing to meet the demand for healthy, non gmo foods, sustainable practices and regenerative farming. Over 90% of customers prefer foods grown without the use of toxic pesticides, fertilizers and/or unhealthy farming practices.
Patagonia has stepped up to the plate and leading the way for other large corporate entities looking to maximize growth, foster customer loyalty and leave this world better than they found it.
Sandy Rowley, with RenoWebDesigner.com promoted the event. Her local activism blog, BeeHabitat.com promotes organic land management, pesticide free parks and policy geared towards protecting pollinators.
Last nights viewing of the documentary, Unbroken Ground, was a home run. Over 80 locals showed up with organic dishes and drinks and a thirst for knowledge about regenerative agriculture and our place within it.
“It’s encouraging to see an industry leader taking a big step outside its wheelhouse to promote the grassroots change many in the agricultural world have been calling for.” Gear Junkie
Local organic activist, farmers, landscape architects and organic food magazines answered questions, gave advice on how to start your own movement around the issue as well as practical resources to help homeowners practice organic land management at home.
Panel members at the event were:
Kunal Patel with Davidson’s Organic Teas #davidsonteas Ask about their co-packing services.
Delaney Battista, BSc with Natural Grocers #naturalgrocers Ask about her nutritional coaching programs.
Jacob Nachel, with #greatbasinfoodcoop Organic Beekeeper and Grocery manager for Great Basin Food Coop.
Jana Vanderhaar founder Verdant Connections #janavanderhaar Ask her about her organic architect services.
Amanda Burden with Edible Reno Tahoe Magazine #edibletahoemagazine Subscribe to the areas top food magazine!!!
Benjamin Rush with Basin and Range Organics #BasinAndRangeOrganics Interested in starting your own organic farm? BARO has competitive rates to help small organic farmers get USDA certified organic. www.Basinandrangeorganics.org
Sandy Rowley with BeeHabitat.com #beehabitat .
“Locals were creative with using ingredients from Patagonia Provisions. Fish tacos, bean dip and blue corn chips were some of the delicious dishes shared at the event. Volunteers made organic hummus, fruit pie, casseroles and other scrumptious side dishes. No one left hungry last night.” Sandy Rowley, promoter.
WILD SALMON TACOS WITH CILANTRO SLAW AND MANGO SALSA
A perfect fusion of flavors compliments our Wild Pink Salmon in this taco recipe by Lynn Leishman.
WILD LUMMI ISLAND PINK SALMON WITH BLACK PEPPER
INGREDIENTS
- 1 (4oz) pkg Patagonia Provisions Wild Lummi Island Pink Salmon, Black Pepper, drained
- 6 6” corn tortillas warmed one at a time over medium-high heat in a frying pan. (Wrap in clean, dry dishtowel to keep them warm.)
CILANTRO SLAW
- 2 cups finely shredded fresh cabbage (green or a combination of green and red)
- ¼ cup chopped fresh cilantro
- ½ cup mayonnaise
- 2 teaspoons apple cider vinegar
- 1 tablespoon sugar
- Juice and zest of 1 lime
- Salt & pepper to taste
Whisk together mayo, vinegar, sugar, lime juice and zest then add shredded cabbage and cilantro. Season to taste with salt and pepper. (Note: Add dressing to cabbage right before serving, especially if using red cabbage.)
MANGO SALSA
- 1 ripe mango, peeled, seeded and chopped
- 1 small onion, finely diced
- 1 or 2 Serrano or Jalapeno chili peppers, seeded and minced
- Juice and zest of 1 lime
- Salt & pepper to taste
Mix together mango, onion, chili pepper and lime. Season to taste with salt and pepper.
ASSEMBLY
- Spoon cilantro slaw into warm tortillas and top with flaked salmon. Top with a dollop of mango salsa (or serve salsa on the side).
GARNISH
- Lime wedges, additional cilantro and crumbled Mexican cotija cheese Sliced avocado and/or thinly sliced radishes (optional)
Kunal Patel, Davidson’s Organic Teas, enjoying Joel L. Photo Bomb moment. ?
My favorite drink was the Organic Pomegranate Iced Tea from Davidson’s. I will post the hummus recipe once I swindle Joel out of it.
Tomato and mozzarella salad with fresh basil leaves black pepper and olive oil
Missy Ames, with Ames Family Farm, and Country Side Magazine, made a delicious Italian dish, was gone in 60 seconds.
Organic fruit tart was a sweet surprise.
Last nights event at Patagonia shows how committed and passionate Reno citizens are around issues that really matter, our food.
Proceeds from the raffle go to benefit organic gardening classes for children at Urban Roots.
Best question of the night was “What can we do as local citizens to stop the spray of toxic weed killers in our communities.”
If you would like to learn more about similar events, sign up for our newsletter.
Learn more about small business marketing, social media management and non profit marketing on Sandy’s website
WATCH FULL DOCUMENTARY, UNBROKEN GROUND, HERE…
Nevada SEO
SEO, Shopify and Social Media Marketing Expert located @ 450 Sinclair St. Reno Nv 89501.
Looking for an SEO company in Northern Nevada?
Hello, my name is Sandy Rowley, I am a 17 year internet marketing expert, specializing in helping small business acquire more customers through Google, Yahoo, Bing and via Social Media Networks.
Feel free to view my public resume on LinkedIn here. Verify customer testimonials, read useful SEO articles and how to tips to increase your websites ranking in the major search engines.
Frequently Asked Questions regarding SEO work in Nevada:
- How do I know where to begin?
Great question. SEO is more than just ranking your website on the first page of Google for your business name, any one can do that. SEO or search engine optimization is the art and science of finding the best keywords to position your website with. The first step in a successful SEO campaign is to do the keyword research. What are the best words to work on rankings for? Which keywords will drive the most clicks and sales for your company?
2. What is a good monthly budget for SEO?
SEO marketing budgets vary on many important factors. One size fits all SEO budgets are often a waste of time and money for the small business owner. “I hear so many small businesses wasting hundreds and even thousands of dollars on these SEO package deals they find on Fiverr or with large corporate SEO companies who delve out SEO work in a robot fashion that leaves the small business owner confused and short changed.” Sandy Rowley RenoWebDesigner.com looks at your websites existing rankings, as well as your competitors websites and then determines the best guess at what a starting SEO marketing budget should be to attain first page rankings. Most SEO work begins at $1000 or so a month for local SEO, and $5500 a month for national campaigns. Again, a national campaign could be more or less depending on a number of SEO factors that are custom and unique to your domain name, website and the competition your up against. Its best to have a real conversation with a local SEO expert and figure out what marketing budget would best fit your needs.
3. Can you guarantee your SEO work?
We can guarantee that your rankings will improve and will rank high in Google search. SEO is an ongoing process, much like traditional marketing on Radio, TV and the paper.Our goal is to be a valuable asset in your marketing go to toolbox. We work to prove our value and return on investment. Although we cannot make everyone happy, we strive to make your investment worth it each and every month.
4. How do I know if I can afford your SEO services?
Great question! RenoWebDesigner.com offers a free review of your existing website and rankings. We also provide some simple tips to help increase your SEO rankings in search. Click here to have us review your website for free, no strings attached. Don’t have a website? Give us a call, lets meet for coffee or tea and discuss the possibilities. Call Sandy at 775-870-0488.
Online marketing includes all methods used online and off to gain new orders, sales, email sign ups, likes on social media, PPC, SEO and email marketing. I offer website marketing workshops, one on one training and monthly marketing management services for businesses in the US.
Sandy Rowley – Local SEO Expert in Reno, Nevada.
