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What are the main challenges for website localization?

What are the main challenges for website localization?

Oct 25, 2019 | Web Design

 

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Many website administrators think that localization is similar to translation. In their minds, if they decide to localize their website, then they should just translate it in the target language, and their work is done. The reality is totally different, as localization comes with many more implications. Apart from using natural language, you should also put effort into offering flawless customer experience. Localization will help you understand the local culture and adapt to it. Therefore, you will be able to create and deliver the right message to your target audience. Your prospects will immediately notice if you don’t understand their traditions and you are just looking for profit. So, you will need to make them feel that you have adapted to their local customs, and you have a solution to their needs.

Localization is not an easy process. This is why many website administrators decide not to do it, or they do it wrong. So, if you have plans to localize your website and you don’t know where to start, then you should read this article.

Top Localization Challenges That Website Administrators Face

  1.    The website design should be localized

One of the biggest challenges that website administrators face when they try localization is regarding website design. In e-commerce, you will need more than just engaging content. Localization should be applied to both content and website design. Thus, when you start your website localization, you should also think about what you need to change in how your website looks.

You should carefully analyze if the colors and symbols that you use on your website are accepted in the local culture of your new target audience. Also, you should pay attention to how the text looks. German, for example, uses long words. Therefore, if you use drop-down boxes, you should take into consideration how your website would look like when you translate the text in the target language.

The way your menus look like can also be influenced by the language you choose. A website in English looks excellent with vertical menus, arranged on the left side of the page. This happens because English reads from left to right. But, if you want to target the Hebrew audience, then you should be prepared to arrange your texts to be read from right to left. Thus, it doesn’t make any sense to have the menus arranged on the left side. You should instead put them on the left side of your page and adapt your writing and website design for each language.

  1.    Not all localizers know how to use market-specific terminology

The simplest way to translate your website is to go to translation companies and ask for a quotation. However, translators will only put your text in the language you target. But, for localization, they will also need to understand the story behind and the specific market terminology. Despite their translation certifications, they will need your assistance in understanding what type of clients you want to target. You should also tell them how you imagine the customer experience you want to offer.

You can overcome this challenge by choosing translators living in the country you want to launch your website and portfolio of products. You can also work with PickWriters, or similar content localization services. This type of translator knows the local terminology and can quickly identify the phrases when you need to adapt your text, rather than just translate it. In case you don’t find a local translator, you can go to the country you target and mingle with the locals. By spending time and watching how a typical day looks in the new country, you will be able to understand the local language and reach a high localization standard.

  1.    Understanding the local culture

One of the biggest challenges that website administrators face is understanding the local culture. Customers like personalized messages and feel that you create the content thinking of them. Each culture has its particularities. Thus, you should do extensive research before launching your website. For example, Japanese or Arabic people prefer a website that is very intuitive and interactive. Therefore, you should think of including plenty of visuals and animations. However, you should pay attention to how fast your website loads. If they prefer an intuitive site, they won’t have the patience to wait for your website to load.

On the other hand, if you want to target people from North America or Germany, then you should be prepared with short and precise phrases. These people don’t have time to waste, and they will shift their attention from a website that doesn’t contain explicit instructions. Thus, you can arrange your website design with clear menus and keep a linear progression on your website. Keywords are also important not only for SEO and marketing purposes but also for customer engagement. Understanding the local culture will help you identify and use specific keywords that attract the customers’ attention and keep them engaged until the end.

  1.    Fail to determine clear business goals

When you decide to localize your website, you should also have clearly in your mind what exactly you want to obtain. Why are you doing this change? This is one of the challenges that many website administrators fail to overcome. Many of them think that if they launch a website, they should automatically translate it into two or three languages and expect that their number of clients will increase. Unfortunately, they discover at a later stage that nor their clients’ portfolio or their revenues didn’t experience any growth. This happens because they failed to determine clear business goals, and they don’t know where to start with their localization process.

There are a few questions that you should ask yourself before you decide to localize your website. First, you should clarify what you will use your site. Will you use it for direct sale or to promote conversions? You can schedule a brainstorming session with your management team and define the goals for your website localization. In case you end up having more than one purpose, you should prioritize them and focus on them one by one. You should also determine which parts of your website are crucial and bring the highest conversion rate. This exercise will help you decide which areas of your website you should focus on and ensure a sound localization to attract your clients.

Finally, you should also discuss with your lawyers and understand the local legislation requirements. Depending on the advice you receive, you will be able to determine which content needs strict localization. You will also know where you need to work more to make sure that you won’t end up getting any penalty from local authorities.

  1. Fail to localize your website because of improper research         

Even though your product has excellent performance at this moment, this doesn’t mean that it will be hugely successful in any country you launch it. Thus, the key behind your products’ success lies in your ability to localize your website and do highly detailed research. Understanding your customers’ culture and their shopping preferences will help you determine the level of localization you will apply to your content.

Once you understand how and why your target customers buy products, you will be able to localize your content and personalize the messages you send them. When they feel that their needs are on top of your interests, potential customers will start trusting your brand. Once they become loyal clients, they will automatically recommend your products to their friends or family. Thus, as long as you understand what your customers want and do in-depth research, the results won’t fail to appear.

Final thoughts

Even though it seems a natural process, localization comes with a lot of challenges. However, you cannot avoid and think that you won’t need it. Once you launch your website, it is reasonable to want to expand your business. Thus, you will need localization to take your business to the next stage and attract customers from various countries around the world. Localization starts with deep research and understanding of what your target audience expects from your side. You should also dig deep into the local culture and put effort to understand it as much as possible. Follow the steps below, and you will soon notice localization benefits for your business.

 

 

 

Shopify Web Designer – Best Reviews

Shopify Web Designer – Best Reviews

Oct 9, 2019 | Shopify Reno

Talk With Sandy 🙂
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Shopify Experts Best Reviews

“Shopify is better than any other platform we’ve played with, and we’ve played with them all.”

JONATHON BAYME, CEO OF THEORY11

Shopify Expert

A seasoned Shopify expert can take your business to new heights

Let’s face it, ever since Amazon opened its doors in 1994, and with eBay following suit shortly thereafter, in 1995, online retailing has never been the same. With website designing tools made freely available into their platforms, these bemouths took the world by a storm.

Well, Shopify, a (relatively) new kid on the online marketing block is changing the online retailing landscape once more. With the help of a Shopify web design specialist, small business owners are taking their business to new heights.

Are you ready to join their ranks?

  • Shopify expert Sandy Rowley with Reno SEO, Marketing & Web Design can help! Located in downtown Reno, with clients all over the world. She has one of the best reputations online for web design and marketing for over 20 years. Trust worthy and friendly.
  • She is an award winning ecommerce website designer located in Reno Nv. Call or text her at 775-870-0488.
  • Ask about her affordable white background, product photography service.
  • Professional product photography for Shopify stores, $499 for 10 products.

Shopify

eCommerce Solutions for every business

Thinking of starting your own small business online? Contemplating expanding your recently established online marketing operation? Tired of trying “old school” online marketing solutions like list directories, email chain messages and classified ads on Kijiji and Craig’s List? All these strategies worked well in the past, but online marketers are now facing tough competition from startups and established eCommerce players alike.

Well, there’s good news! If you work with a Shopify expert, you’ll quickly be able to ditch the traditional marketing strategies that aren’t working anymore. But that’s not all! Your web design expert will also offer you a wealth of Shopify tips and tricks, and support you with powerful Search Engine Optimization (SEO) tactics that will breathe new life into your website and your business.

With the help of a Shopify web design specialist, you can now establish a world-class online marketing presence on one of the fastest growing eCommerce platforms. With some support and guidance from SEO experts and online marketing specialists, you can join the ranks of over 800,000 online stores in no time at all.

It doesn’t matter what line of business you are in. If you pick the right Shopify expert, you can unleash the same online marketing capabilities as large multinationals do.

  • There are hundreds of free website themes to choose from, and that can be intimidating for many new and aspiring Shopify business owners. Work with your Shopify specialist web designer to choose an appropriate theme that matches your business and audience
  • Alternately, engage with a veteran SEO coach to get highly effective Shopify tips on how to make the most of all that this powerful platform offers
  • You can even discuss your own web design ideas for a customized Shopify website, and have it developed from scratch to meet your unique specifications
  • Don’t know how to include order-taking and payment cycles into your website? With a Shopify web design expert, you can have an integrated shopping cart built right into your website
  • You can even have your custom-built Shopify website integrate shipping and logistics features, so your customers can track their orders from placement to delivery. Now, how cool is that?

And for small and medium online businesses who worry about credit card processing and receiving your payments on time, your Shopify expert will have you covered there too!  Your website will include all the features that the “big guys” (and gals!) use to process payment transactions through the most accepted global payment networks.

Reno web developer shopify

Safety first

Before you launch any online web presence – be it a website or a social media account, you’ll be wise to consider the safety aspects of your endeavor. With the number of hacks and cyber threats on the rise, especially to small and medium-sized businesses, online security should be your primary concern.

Shopify Web Designer Shopify Web Designer Shopify Web Designer shopify

There’s more good news that your Shopify expert can share with you! You can work with your design specialist to include some of the same protection offered by banks and other financial institutions, to their customers, into your website design. Your customers’ privacy, and the protection of their personal data should be a primary concern for you. By choosing to work with an expert on the Shopify platform, you’ll be able to benefit from unique Shopify tips and techniques that’ll make your website a much safer place for your clients to visit and transact on.

 

With Level 1 PCI-compliant security protocols, your customers can safely and securely place orders and you can receive payments without worrying about cyber thieves or hackers. And that’s the kind of peace of mind you’ll receive when working with a Shopify web design specialist.

Getting the most out of your website

You may decide to go-it-alone with your website building project, but chances are that, with a sophisticated and powerful eCommerce platform like Shopify, you might not optimize your web design to its fullest potential. And then again, you might work with web designers that are themselves new and inexperienced to the Shopify environment. There too, the results will likely not match what you were expecting!

With an SEO and online marketing expert on your side, who knows the inner workings of platforms like Shopify, you will exceed your online marketing objectives. And the invaluable Shopify tips and techniques they share with you will help you expand your marketing profile. For instance:

  • When building your Shopify presence, don’t just settle for a template approach. It’s true, templates might get you up and running in no time, and they are a relatively pain-free way to get onto the Shopify platform. However, where’s the site differentiation? How will your customers differentiate your site from hundreds of others who use the same template? Even if it’s a template you choose, your Shopify web design expert can help customize it to make it uniquely yours
  • Take advantage of other Shopify tips based on the platform’s unique eCommerce insight reports to plan your own marketing activities. For example, work with your Shopify expert to develop marketing messaging during the months of November and the 3rd week of January. The Shopify platform sees heightened customer buying activity around these times and you can cash in on those trends
  • Another strategy that experts, who are intimately familiar with the Shopify platform, recommend to their clients is to build your marketing plans around customer shopping habits. One of the many Shopify tips to consider is based around the fact that North American shoppers (U.S. and Canada) typically place their orders around 5:00 PM EST[iv]. So, if you want to push through major pricing updates to your online store, do that either before or after this transaction window
  • Responsive Shopify web design is all about leveraging customer web browsing patterns too. One tip that experts on the platform share with clients is to leverage peak browsing time of their customer base. For U.S. consumers this is 12AM EST, while Canadian buyers typically browse around 8 PM EST[v]. If you have new products to offer, or special announcements to make, then timing them around the peak browsing habits of your client base might be good for business

These Shopify tips are based on a wealth of data that the platforms’ owner, Shopify Inc. (SHOP), has mined and analyzed from actual Shopify merchants and retail customers who shop on Shopify. It is only an expert on the platform that can help you add value to your Shopify website by leveraging these and many other similar tips. You can get the most out of your Shopify storefront by integrating tips like these into your online marketing plan.

Supercharged online marketing

To make the most of your Shopify web design, you need to work with platform specialists who can help you integrate multiple marketing strategies, and link them to your website. While your social media presence will help drive online sales, Shopify merchants derive significant amounts of revenue from their online Shopify storefronts. Your Shopify expert can help you create an online marketing presence that that takes advantage of this important fact.

By helping you design a Shopify website that you fully own and control, instead of depending on market-makers like social media platforms, you will have greater influence on your marketing strategy. Additionally, by incorporating other elements, such as SEO, into your online selling strategy, your Shopify web design team can turbo-charge your marketing efforts.

But making the best of an online presence also means being able to compete globally. And that’s where a Shopify specialist website designer can truly add value to your online marketing efforts. You’ll be able to leverage some great Shopify tips that can help you compete with the big league, such as:

  • Understanding how minds of shoppers in various places of the globe work: Japanese online buyers spend the most, your German consumers have the quickest click-finger, so they shop the fastest, while U.S. consumers will come back to your website most often and frequently.

 

By understanding these characteristics of your buyers, you can work with your Shopify web design team to create websites and marketing messages that facilitate the closing of each transaction, including customized geo-based pricing, market-specific deals and audience-specific promotions.

 

  • You may think you need to spend a lot on an accessible website. But your Shopify expert can work with you to get the most of that investment depending on where your customers are located. If you sell a lot in places like Malaysia, Vietnam, Morocco, Singapore or the Netherlands, building a website that supports tablet computing gives you a better ROI – because that’s how shoppers in those markets do most of their Shopify purchasing.

 

On the other hand, Mexican consumers are more inclined to use Shopify to shop via a desktop, while the average Indian shopper on the Shopify platform chooses to shop using a desktop and tablet rather than mobile. Therefore, you can use Shopify tips such as these to build a Shopify website that gives your target market an even greater personalized shopping experience.

Your Shopify web design expert can also help you supercharge your online selling when it comes to closing the deal. With over half of shopping carts abandoned just prior to clicking “pay now”, it’s imperative that you work with a platform expert to help you close the gap between marketing and selling. Working with an expert on Shopify can help you do just that.

There’s ample research that shows Shopify shoppers do an overwhelming amount – 80% – of their purchasing via the online storefront that your web designer can set up for you. It’s important therefore to customize the design of that storefront to match the demographics and clientele you are selling to.

Your Shopify expert can help you strike an equilibrium between delivering your marketing pitch, and making it quick and effective to close the deal. And a lot of factors go into closing that gap including:

  • Page layout
  • Theme selection
  • Fonts and graphics
  • Ease of navigation
  • Content optimization
  • …and more!

And you need to make consumers aware of what you have in store for them online. Shopify’s research shows that, while most consumers buy through Shopify storefronts, or in-store using POS solutions, discovery typically happens online via social feeds or other marketing channels. Your Shopify web design specialist will help you create a bridge between social media marketing and storefront selling so that your customers seamlessly walk that “final mile” to close the transaction.

reno web developer

Take your business beyond your borders

As your personal Shopify web design specialist, we’ll help you take your business beyond borders. With strong SEO and online marketing expertise, we’ll tailor your website to match your needs. Whether you are in the Beauty and cosmetics business, Fashion and apparel industry, Consumer electronics, Home furnishing or Food & Beverage space, having an expert providing you with Shopify tips and tricks, marketing workshops and success strategies can take your business to a new level.

 

Are you ready to join the ranks of billion-dollar business like LeSportSac, Rebecca Minkoff and Fashion Nova? Do you want to rub shoulders with celebrities like Kanye West, Kylie Jenner and Justin Bieber? Do you want to take your online presence into the realm of multinationals like Nestle, GE and PepsiCo Your Shopify web design specialist can make that happen!

 

Request your personalized quote today and see where we take your business!

 

[i] Source: Shopify website – https://www.shopify.ca/plus/about

[ii] Source: Shopify website – https://www.shopify.ca/website/builder

[iii] Source: Shopify’s State of Commerce Report (June 2019) – https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590

[iv] Source: Page 13 – https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590

[v] Source: Page 13 – https://news.shopify.com/shopify-unveils-first-state-of-commerce-report-242590

[vii] Source: Shopify website – https://www.shopify.ca/plus/about

 

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Shopify PLUS expert
Shopify site designer
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Shopify website specialist
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Shopify Web Designers in Reno

As the world of eCommerce continues to grow, more and more businesses are turning to Shopify to build their online stores. And as the demand for Shopify experts grows, so does the need for qualified Shopify web designers. If you’re looking for a Shopify web designer in Reno, there are a few things you should keep in mind. In this blog post, we’ll go over what to look for in a Shopify web designer and some of the top-rated design firms in Reno. So whether you’re just getting started with Shopify or you’re looking to redesign your existing store, read on for everything you need to know about finding a qualified Shopify web designer in Reno.

Shopify web design in Reno

If you are looking for a Shopify web designer in Reno, look no further than the talented team at RENOWEBDESIGNER We have years of experience designing and building websites on the Shopify platform, and we are experts at creating custom-designed Shopify stores that are both beautiful and functional.

We will work with you to understand your specific business needs and goals, and then we will create a custom Shopify store that is designed to help you achieve those goals. We will also provide ongoing support and maintenance for your Shopify store, so you can always be confident that your website is running smoothly and efficiently.

If you are ready to take your business to the next level with a professionally designed Shopify store, contact RENOWEBDESIGNER today. We will be happy to answer any questions you have about our services, and we look forward to helping you create a successful online store.

Ecommerce web design in Reno

When it comes to ecommerce web design, the Reno area is home to some of the best Shopify designers in the country. Whether you’re looking for a simple online store or a complex ecommerce solution, these Reno-based Shopify experts can help you get started.

Shopify is one of the most popular ecommerce platforms available today, and for good reason. It’s easy to use, has tons of features, and is very affordable. Plus, there are no transaction fees if you use Shopify Payments.

If you’re thinking about starting an online store, be sure to check out these Reno-based Shopify web design experts. They can help you build a beautiful and successful online store.

Custom web design in Reno

If you are starting a new business in Reno or want to give your existing website a facelift, you may be considering investing in custom web design. While there are many web design firms to choose from, not all of them will be a good fit for your business. Here are four things to look for when choosing a custom web design firm in Reno:

1. Experience: Look for a web design firm with experience designing websites for businesses in your industry. This will ensure that they understand the specific needs and challenges of your industry and can create a website that meets those needs.

2. Flexibility: Your business is unique, so you need a web design firm that is willing and able to create a custom website that reflects your company’s individual personality. Avoid firms that offer cookie-cutter solutions or inflexible templates – you want a website that is truly unique to your business.

3. Customer service: The best web design firms will go above and beyond to make sure you are happy with the final product. They should be accessible and responsive throughout the entire process, from initial consultations to launch day and beyond.

4. Value: Custom web design can be a significant investment, but it should also deliver a return on that investment by generating leads, sales, or both. Make sure you are getting bang for your buck by working with a firm that offers competitive pricing and an excellent track record of delivering results for their clients.

Finding a Shopify web designer in Reno

If you’re looking for a Shopify web designer in Reno, there are a few things you’ll want to keep in mind. First, it’s important to find a designer who has experience with Shopify. There are a lot of different ecommerce platforms out there, and each one has its own quirks and features. A good Shopify designer will be able to help you make the most of the platform and get your store up and running quickly.

In addition to experience with Shopify, you’ll also want to find a designer who understands your unique business needs. Every business is different, and your ecommerce store should reflect that. A good web designer will take the time to learn about your products or services and come up with a design that showcases what makes you special.

Finally, it’s worth considering price when choosing a Shopify web designer in Reno. While you don’t want to choose the cheapest option available, it’s important to find a balance between cost and quality. Take some time to compare quotes from different designers before making your final decision.

How much does it cost to hire a Shopify web designer in Reno?

The cost of hiring a Shopify web designer in Reno can vary depending on the size and scope of your project. However, you can expect to pay anywhere from $50-$200 per hour for basic Shopify design services. If you need more complex or custom work done, you may be looking at a higher price tag. Ultimately, the cost of your project will depend on the individual designer you hire and the specific needs of your business.

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Free Content Marketing Tools You Need in 2020 UPDATED

Free Content Marketing Tools You Need in 2020 UPDATED

Sep 23, 2019 | Marketing, Marketing Consultant

Content marketing, without tools, is a bit like trying to whip up Thanksgiving dinner with a microwave and a wooden spoon. On the other hand, it can be counter to your financial goals to invest cash in tools that may or may not be a good fit. That’s why free tools are always a great choice. 

RenoWebDesigner.com is the leading marketing company located in Reno Nevada, serving all of northern Nevada including Sparks Nv as well as the greater United States. Call or text 775-870-0488.

The good news is that you certainly have a wide selection. There are a virtually limitless number of free tools available for content marketers. Unfortunately, many are outdated. Others simply don’t work very well. It’s time to start fresh with a list of fifteen free content marketing tools that can help you reach your goals today.

View Sparks Nv Web Design ideas here.

  1. FollowerWonk

 

FollowerWonk is an analytics tool created specifically for Twitter users. It allows marketing professionals to learn more about their existing followers, identify potential influencers, and better plan their Twitter outreach strategies. Information you can glean from this tool includes follower, geographic data and timing of Tweets. There’s a limited version for free, or you can purchase one of the reasonably priced subscription plans.

 

  1. HootSuite

 

HootSuite is a tool that allows you to manage your social media platforms from a single location. While there are paid plans available, there is also a limited free version that is well worth checking out. Here are some features:

 

  • Post Scheduling
  • Content Curation
  • Analytics
  • Promotion
  • Social Media Monitoring

 

  1. Filmora

 

Filmora is a free, meme generating tool that allows you to create and publish watermark free memes. Why memes for content marketing? Simply put, memes are memorable and people love them. Create memes here, then use them on your website, social media, or email campaigns.

 

  1. Canva

 

Canva is another great tool for creating a variety of visual content. It has a drag and drop interface, libraries full of visual assets, and allows you to create a variety of content. This includes:

 

  • Flyers
  • Brochures
  • Logos
  • Social Media Posts
  • Infographics
  • More!

 

You can use the images that come with the tool, or you can upload your own. There are even courses and tutorials to help you improve your skills, and create amazing, visual content.

 

  1. Post Planner

 

Successful content marketing campaigns depend on your ability to create and curate the right content at the right time. Post Planner helps with that. The tool combs the internet for content that may be relevant to your audience. In addition to this, you can use the tool to create a publishing calendar to choose exactly when your content will post. Finally, it has a dashboard that allows you to see your social media posts, and edit them all from one spot.

 

  1. Curata

 

Curata is another content curation tool for marketers. It was created to assist content marketers in their efforts to create, curate, distribute, and manage the content process. Marketers who are overwhelmed by the task of consistently outputting engaging content can use Curata to find the most relevant content.

 

  1. Sprout Social

 

Sprout Social is a popular, social media management platform that contains many great functions. Marketers who need help in the following areas should definitely consider a trial of this software. It includes:

 

  • Social Listening
  • Publishing
  • Engagement
  • Analytics

 

  1. Emotional Marketing Value Headline Analyzer

 

The Emotional Marketing Value Headline Analyzer tool is a free web-based tool. It’s simple to use. You just enter in headline text, up to 20 words long. Then, the tool tools you both your EMV (Emotional Marketing Value) score, and the predominant emotional classification expressed in your headline. You can then use the results to determine whether or not your headline has the intended effect.

 

  1. TrustMyPaper

 

A great content marketing campaign has several important elements. You have to identify and segment your audience, choose social media platforms, identify the right topics, engage with your audience, and analyze the results. With all of this going on, it’s easy to forget about the importance of one of the most fundamental things. You have to have well-written content to have a successful digital marketing campaign.

 

This is where Trust My Paper can help. They have a full team of professional copywriters. With their help, you can create top-quality content that generates leads and engagement.

 

  1. IFTTT

 

IFTTT (If This Then That) is a tool that automates a variety of actions across any number of tools and platforms. To use it, you simply connect your email, social media accounts, apps, even devices to your IFTTT account. Then, you can create recipes to be executed when certain conditions happen. While IFTTT has a variety of uses, it’s undeniably useful for content marketers. Consider using the tool to do the following:

 

  • Send Twitter Mentions to a Spreadsheet
  • Send an Email to Your Marketing Account When You Receive a Reddit Username Mention
  • Receive an Email Notification When a Specified Hashtag is Used on Twitter
  • Send Content You’ve Created on Tumblr to WordPress
  • Share New Posts to LinkedIn
  • Create Spreadsheet Entries of New Social Media Followers
  • Send Reminders to Create And Publish Content

 

Essentially, if you’ve ever thought, ‘It would be nice if this happened when that happened…’, this is a great tool to have in your arsenal.

 

  1. BuzzSumo

 

BuzzSumo is an excellent tool for finding great content, identifying relevant topics for your audience, and gaining insights into the content your competitors are producing. You can use the tool to find the most shared content, monitor your brand, and see which influencers are getting the most ‘play’ on their social media content.

 

  1. Getty Images

 

Your own, original images are always best.  However, you may not always have a picture for every situation. That’s why stock images still have their place in content marketing. Unfortunately, free image sites are full of low-quality images that are often watermarked. This is why many marketing experts believe it is well worth it to use a reputable source of publicly available images like Getty.

 

  1. Ahrefs

 

Ahrefs is a suite of tools that allow you to boost SEO, boost traffic, and conduct competitive research. It includes a backlink checker, keyword research tool, keyword management, web crawling capabilities, and more. This is a great tool to help you identify the best focus keywords, and better determine how to build your content around those.

 

  1. Yoast

 

If you’ve chosen WordPress as your CMS for your blog or website, Yoast could be a huge asset for you. Yoast is widely seen as the premier, SEO plugin for WordPress. In fact, if you use this tool, you may not need anything else to maximize SEO for your website. Yoast will build your SEO sitemaps, help you identify duplicate content, title and image tagging, and more.

 

Final Thoughts

 

Each of the tools listed above has a proven track record when it comes to content marketing. Even better, they are either free to use on an ongoing basis, or you can try out a trial version. In any case, we are confident that you can use any one of these to boost your content marketing efforts.

 

About the Author: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at BestEssayEducation and GrabMyEssay.

Sandy Rowley SEO & Web Design is Named a Top Nevada Advertising and Marketing Agency

Sandy Rowley SEO & Web Design is Named a Top Nevada Advertising and Marketing Agency

Aug 14, 2019 | Nevada Advertising and Marketing Agency, Reno SEO Expert, Reno SEO Experts, SEO Expert, What is SEO

Best SEO Company in Reno

Is your company’s SEO strategy working? Taking the guess-work out of digital marketing is our specialty at Reno Web Designer!

Our unique approach to custom web design and SEO services has proven to work for our clients. The close relationships we build with our clients allows us to provide them with the best possible services. Beautiful websites, SEO strategy and PPC marketing are among our specialties. In addition to being an honorary Webby Award recipient for web design, Sandy Rowley with Reno Web Designer has been listed as a leading Nevada Advertising and Marketing firm for 2019 by Clutch.

 

 

Clutch is a Washington, DC-based verified review platform. The Clutch team has compiled rankings of the top firms in a variety of locations and industries. After analyzing industry data and conducting in-depth client interviews, we have earned a 5.0 rating by Clutch. Below, we have posted a preview of one of our most recent reviews.

The Manifest and Visual Objects have also featured Reno Web Designer on their sites. The Manifest, Clutch’s sister site, features business news segments along with company profiles. Visual Objects displays portfolio items from visually-oriented firms in order to give a buyer a glimpse into what that company is capable of.

Sandy Rowley

Best SEO Expert

Sandy Rowley SEO Web Design is thrilled to be a Clutch recognized leader!

“As a woman owned business in a mostly male dominated field, I am honored to be selected as a Top SEO Expert by Clutch.co” – CEO of Sandy Rowley Reno SEO, Marketing & Web Design.

If you are in need of custom digital marketing services, contact us today to receive your quote!

 

 

The top 20 criteria that would define one of the best SEO experts:

  • Deep Understanding of SEO Fundamentals: Understanding the basics, including on-page SEO, off-page SEO, and technical SEO.
  • Knowledge of Search Algorithms: Awareness of how major search engines like Google, Bing, and others rank content, and the ability to adapt to algorithm changes.
  • Analytical Skills: Ability to analyze data, understand website analytics, and derive actionable insights from them.
  • Technical Proficiency: Knowledge of website infrastructure, including HTML, CSS, JavaScript, and server-side elements that can impact SEO.
  • Content Mastery: Understanding how to produce or optimize high-quality, relevant content that appeals to users and search engines alike.
  • Link Building Expertise: Knowledge of white-hat link-building techniques that boost site authority.
  • User Experience (UX) Focus: Recognizing that a good user experience can positively impact SEO outcomes.
  • Mobile SEO: Understanding the nuances of mobile search, including mobile-friendliness, mobile page speed, and mobile-first indexing.
  • Local SEO: Expertise in optimizing websites for local searches, including Google My Business and local citations.
  • International and Multilingual SEO: Ability to optimize websites for multiple countries and languages.
  • Keyword Research Skills: Proficiency in uncovering high-impact keywords and understanding user intent.
  • Continual Learning: The SEO landscape is dynamic. The best experts regularly update their knowledge and skills.
  • Effective Communication: Ability to communicate technical SEO topics to non-technical stakeholders.
  • Problem-Solving: Quickly diagnosing SEO issues and formulating effective strategies to address them.
  • Tools Proficiency: Familiarity with a wide range of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and others.
  • Understanding of Related Disciplines: Familiarity with related fields like content marketing, social media, PPC, and digital PR.
  • Ethical Practices: Adherence to white-hat SEO techniques and avoiding black-hat tactics that can penalize a site.
  • Trend Awareness: Staying updated with the latest SEO trends and emerging technologies like voice search, AI, and more.
  • Networking: Building relationships with other SEOs, digital marketers, and industry experts to exchange knowledge and stay updated.
  • Track Record: Demonstrable history of successful SEO campaigns, case studies, and positive client testimonials.
4 Tips to Follow for an Impressive Healthcare Website Design

4 Tips to Follow for an Impressive Healthcare Website Design

Aug 1, 2019 | Healthcare Web Design

What value does a website provide if it’s inaccessible? How can you best serve clients if the site is a convoluted mess? How does the site convey my brand?

These are big questions to ask yourself when exploring healthcare website design.

Are you expecting to build a new healthcare site? Redesigning one? Stick around, we’re sharing four colossal tips you’ll want to follow to get the design just right.

health website design

#1: Curb Your Expectations

Business owners go into website design with best intentions. They hire great talent and offering the necessary resources & support. Yet, they soon become pixel pushers, micromanaging the talent and sabotaging the project.

Keep two items in mind when sourcing talent for the site design:

  • Trust the experience and talent of your developer/designer
  • Curb your expectations because it’s impossible to know what’s in your head

Letting the pros take over leans on years of design best practices. In doing so, you’ll keep site design costs low because you’re not tacking-on extras. Getting out of the way means a fast launch, and that means satisfied visitors.

#2: Make it Responsive

Think of who is accessing your website:

  • Public
  • Patients
  • Staff

They’ll access the site through desktop, phone, tablet, and more. The site needs to adapt to these form factors while remaining intuitive. You’re also adapting to users who may have disabilities or are an older crowd, after all.

How do you make a site responsive?

  • Use fluid layouts
  • Scale the media
  • Adap the typography

Place a high value in responsive design when talking with the developer. The adaptability, as a bonus, conforms to Google’s desire to make the Web mobile/responsive. Your forward-thinking design choice will improve search engine optimization.

#3: Optimize It

SEO begins at the foundation:

  • Clean website code
  • Proper keyword placement
  • Smart site structure/layout
  • Wicked fast site speed

Read our technical SEO basics guide to brush up on extras. But, at least aim for the mentioned above to lay the foundation.

Optimizing the site ensures it ranks for its appropriate keywords, terms, and phrases. It makes your site easier to find for clients, while available to build the brand and lead generation.

How else can you improve the site’s optimization? Consider:

  • Easy-to-use navigation so people don’t leave out of frustration
  • Optimizing content to include keywords, focusing on sought-after topics

You may want to spend time making the site ADA compliant, too, while in the site’s code. Usability can lend to a better experience, and with it come referrals and visibility.

#4: Add as You Go

A basic website needs to share business contact and basic information. It’s very easy to go off the project rails trying to add extra features. From an eCommerce module to AI chatbots and more, do know that you can add as you go.

  • Work with a developer that’s Web compliant
  • Build a site you can easily add to during growth phases

You don’t want to get “locked-in” to a site requiring a massive overhaul when redesigning. You also don’t want to take on too much, preventing the launch.

Get Your Healthcare Website Design from a Webby Award-Winning Designer

Look no further if you need a healthcare website design. We are Reno’s top web design, marketing, and SEO agency. We’ve worked with many clients, like you, in building great online sites and presences.

See our portfolio to get an idea of our work. Or, if you’re ready, give us a call at 775-870-0488 or request a quote for your next project.

Sandy will be calling soon.

Jul 30, 2019 | Web Design

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Providing quality digital services that empower businesses to grow.

Web Design, SEO, PPC, Social Media, Workshops, Web Development and Marketing Plans.

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Who is the best Web Design Company in Reno

Who is the best Web Design Company in Reno

Jul 29, 2019 | Best Web Design Company in Reno

SANDY ROWLEY : BEST WEB DESIGNER IN RENO

RenoWebDesigner.com voted best web design company in Reno, 2 years in a row. Sandy Rowley is a Webby Award winning web designer located in Reno Nv. She has over 18 years experience in custom web design, development and digital marketing services.

best web design company reno

National web design review board, Clutch.io, just announced Rowley and her web design company, RenoWebDesigner.com as one of the top web designers in the country.

who-is-the-best-web-designer-in-reno

Why is Sandy Rowley and RenoWebDesigner.com listed as one of the best web design companies in Reno Nv?

  1. Webby Award honoree x 2.
  2. Most experienced web designer in the Reno Nv area.
  3. Highest rated web design company in Google.
  4. Top ranked SEO and Web Development company in organic search on Google and other search engines.
  5. Trusted web ad visor to leading startups, celebrities and corporations.

 

 

BEST WEB DESIGN COMPANY IN RENO

Located in the heart of Reno, Rowley is available to meet in person at your office either in Northern Nevada or California.

She runs her small, but mighty web design company out of The Innovation Center located at: 450 Sinclair St, Reno, NV 89501.

Nevada Business on the map

 

 

A WEB DESIGN COMPANY YOU CAN TRUST.

Reno SEO, Marketing & Web Design has over 127 positive reviews online. Their Reno website design listing on Google maps has the highest reviews and ratings in the Reno Nv area.

best web design in reno 

 

Largest Marketing Group in Reno

Sandy Rowley leads the top digital marketing and web design group in the Reno Nv area. Currently at over 300 active, Reno business owners.

1. Reno networking opportunities to grow your business.

2. Free web design reviews with advice on how to improve sales.

3. SEO & Digital Marketing strategies.

 

Who is the best web design company in Reno?

 

who is the best web design company in reno?

 

 

Who is the best web design company in Reno?

Who is the best Web Design Company in Reno

 

 

 

 

6 Business Mistakes Freelancers Make

6 Business Mistakes Freelancers Make

Jul 29, 2019 | Website designer

So, you’ve got a web design business. You’re working hard and you’re hoping it will pay off, but you can’t help but notice that your business isn’t taking off the way you think it should. That may be because creative industry freelancers and small business owners tend to make a series of mistakes that can become real setbacks, over time. Here are 6 business mistakes freelancers make that you should avoid:

  1. They work for free or for “exposure”

“This project doesn’t pay, but it’s a valuable work opportunity and offers wonderful exposure!” Who hasn’t heard this one before? If you’re a web designer or otherwise working in a creative industry, you’ve surely had your work belittled, minimized, and straight-up mocked before, usually after you refuse to work for free:

  • “Anyone can do that”
  • “I can do it myself”
  • “But it only takes you 5 minutes”
  • “It’s not real work”
  • “It’s a hobby, not a job”
  • “That’s too expensive for a drawing”
  • “You didn’t even do anything”

See what I mean? When you’re doing a creative job, everyone out there will be trying to swindle you and get you to work for free, and if you’re young and/or inexperienced, it might even work. The most frequent promise is that of the infamous “exposure” or working to pad your portfolio, but you can do that without making someone else money, thankyouverymuch.

If you work for free, not only will the clients not respect you or think your work is worth anything, but your business will never take off. You’ve got to be making money to call yourself a business, otherwise you’re just a guy who draws pretty pictures for free. We all know that “exposure”, “experience”, and “portfolio work” don’t put food on the table, so don’t take the bait and work for nothing. And blacklist the clients who ask you to.

  1. They do not market their business

If you want to get anywhere in any business, you need to start marketing yourself, your products, and your services. And that’s something a lot of people don’t do, especially novices. But when you don’t make an effort to let the world know about you and your work, your business can’t develop and will not reach its full potential.

Marketing doesn’t have to be complicated or expensive; it can be as simple as releasing a weekly newsletter, setting up a website that you post on frequently, or even buying ads in strategic placements that may expose your business to a new audience.

  1. They charge too little

Every freelancer falls into this trap: “The less I charge, the more attractive I will look to clients!” But that is, unfortunately, a mistake. The race to the bottom doesn’t benefit anyone, and it only ensures that you are actively devaluing your own work. Knowing how to value yourself and your work is an important step when establishing your business, and it will ensure that you will be taken seriously. Plus, it helps you establish a reasonable price for your time.

As you know, clients will try to get you to lower the price, but that doesn’t mean they respect or appreciate your work or you, as a designer. On the contrary – they see it as work devoid of value, and they won’t start paying you more or sustain a long-term work collaboration, because you become interchangeable with all the other cheap freelancers who are racing to the bottom.

  1. They take on nightmare clients

Okay, back to the awful clients, because we’re not done talking about them yet. Many freelancers, and creatives, in particular, make the mistake of taking on any client who offers them work, for fear of missing out on the opportunity. And perhaps some would say that’s the right way to do it and that passing on clients is a mistake. However, the reverse can also be true: taking on difficult clients is counterproductive and a waste of time.

Here’s why: when you’ve got a client who doesn’t respect your work, like the ones we exemplified earlier, one who doesn’t seem to like anything, or one who doesn’t know what they want, you may be in trouble. Clients like this may sometimes pay well, making a collaboration very tempting. But when you’re stuck with vague briefs or redoing the work for the 42nd time because they still don’t like it, you’ll see why avoiding them from the get-go works out to actually be more cost-efficient. Think of all the time you sunk into this client and how many other projects you could have taken on.

  1. They work non-stop

Unfortunately, overworking is a symptom present in many entrepreneurs, small business owners, freelancers, etc. When you work for yourself, you are tempted to keep working at all hours of the day and night. When you don’t, you feel guilty, or anxious, but all that work isn’t actually helping your business; in fact, it may be actively damaging it.

Why? Because the quality of your work is suffering, not to mention your mental health. Burnout is a very real thing, and as an artist, you can very well start feeling it pretty soon. Not to quote “The Shining”, but we know what all work and no play do to a person. For one, it depletes your creativity, so you will find yourself unable to focus or come up with new ideas, so both you and your clients will become dissatisfied with the work. Plus, you won’t be all that excited about working, in general.

  1. They take on too many projects

The old adage of picking quality over quantity rings true in this case, as well; it’s always better to take on fewer, bigger projects than to accept a million little projects that aren’t very well paid. You may think that it makes more sense, financially – take on 10 easy projects instead of two more complicated ones, but more often than not, you will actually find that the small projects end up taking way more time than you bargained for.

And while you’re redoing the same crappy job for a client who is perpetually unhappy, you’re still getting paid the same $15 you agreed on, even though you’re working as hard as you would have on a bigger project. Plus, think about it this way – the more high-quality the projects are, the better they look in your portfolio. Those small logos that you redid 8 times and the basic websites won’t impress anyone.

What’s the bottom line?

Setting up your own freelance business can be quite difficult, especially as a web designer or otherwise as a freelancer in a creative industry. It’s uncharted territory from many points of view, and learning how to deal with clients, value your work, use your time efficiently, and market yourself takes time. You just need to be aware of these 6 mistakes and hopefully, your business will flourish.

5 Things to Consider When Considering Website Redesigns

5 Things to Consider When Considering Website Redesigns

Jul 2, 2019 | Website designer

custom web designer

Redesigning a website is part of a regular marketing strategy for most successful businesses.  Even if you have a well-functioning website, after a few years, you will notice that competitor websites are improving their sites with updated styles, content and services, thus increasing their organic rankings in Google. In order to compete, you will need to keep up the pace and update the look of your existing website.

 

Deciding to move forward with the redesign is one thing, but actually doing it is something else entirely. Here are some important things that you should consider before you start the actual process.

1

Back up your old site

 

When doing a redesign, a lot of things can go wrong. A small mistake in the code on a page might disrupt the functionality of several other pages. For instance, a new slider you were very excited about might render the entire website unusable.

 

In these scenarios, it is a good idea to revert back to the old version of your website while you pinpoint and fix new issues. So, before you start with the new design, create a backup for the old one.

2

Redefine your goals and target audiences

 

https://images.pexels.com/photos/990818/pexels-photo-990818.jpeg?auto=compress&cs=tinysrgb&dpr=1&w=500

 

This is an excellent opportunity to get back to the drawing board and see if you can improve your business goals with the new design. In many cases, a website redesign happens when a business is experiencing growth. So, it is important to use this momentum and improve the very core of your business.

 

Talk about setting new, bigger milestones and work on redefining your target audience. The new design will welcome a whole new customer demographic, so be prepared.

3

Create relevant content with SEO in mind

 

With the new design, you should also work on new content – a new homepage text, new articles for your blog, new texts for the services page, etc. Of course, the content you have on your old site will be of use, but – again – this is a new beginning. You should focus on creating content that is better than what you had before.

 

Your goal is to reach a better rank in terms of SEO, so creating a new set of keywords and defining a new marketing strategy is not at all a bad idea.

4

Think about making an explainer video

 

https://images.pexels.com/photos/313691/pexels-photo-313691.jpeg?auto=compress&cs=tinysrgb&dpr=2&h=750&w=1260

 

The new design will hopefully introduce new features and services. There might be some new functionalities that you want to showcase. Your customers, both old and new, might have issues identifying these innovations.

 

A good idea here is to make an explained video where you will showcase your new design to everyone.

5

Broken link management

 

And, finally, when the new site is up and running, chances are that some broken links will emerge. Your new site map will be different than the old one. You should cross reference all links and see if there are any broken pages.

 

When you identify them all, create a redirect system where these broken pages will directly be diverted to the new ones.

creative-web-designers-reno

Conclusion

A website redesign is a sign that you are moving forward as a company. Make sure to consider the aforementioned tips and be extremely careful. You want your new design to be a success, but if you don’t pay attention, it might end up hurting you more than you can imagine. So, play it safe and you won’t have anything to worry about.

What Does a Typical Website Design Cost

What Does a Typical Website Design Cost

Jun 25, 2019 | Web Design, Website designer

Are you planning on launching a new website? Whether it is a personal blog, business portfolio, or e-commerce website, you have to know all your options to make a smart decision. One of the most important factors to consider when building a website is: “How much will it cost?”

To help you out, we’ve compiled a list of several ways to get your hands on website design and how much it will typically cost you.

Drag and Drop Website Builders

Drag and drop website builders are developed to streamline the website design process. These tools are designed as online platforms which you can use to create and launch a website without even knowing how to code or how to design a website. The most popular drag and drop website builders include Wix, Weebly, and Squarespace.

Design Cost

Designing a website via a drag and drop website builder won’t break the bank. In fact, if you don’t want to use any of the premium features, you can get your website up and running completely free.

Pros and Cons

The pros of using drag and drop website builders include:

  • No design skills required
  • Very cheap
  • No coding skills required
  • Get a website up and running in no time

The cons of using drag and drop website builders include:

  • Generic templates make it hard to achieve a unique look
  • Bad user experience due to slow loading times
  • Questionable customer support
  • Pricey premium features

WordPress Website Design

WordPress is the most popular content management system. Launching a WordPress website is also considered simple, but unlike drag and drop website builders, it requires some technical knowledge.

Design cost

WordPress comes with a completely free theme that users can use to build a website. Apart from the default WordPress theme, users have access to a number of free and paid ones. The design cost depends on your choice. If you go with a free theme, the overall costs will be minimal, but even purchasing premium themes won’t set you back much, as they usually come with an average price tag of $70.

Pros and Cons

The pros of using WordPress include:

  • WordPress and the majority of themes are free
  • Complete control over website files and data
  • Access to free plugins and extensions to enhance the user experience
  • Easy to customize

The cons of using WordPress include:

  • Maintenance requires technical knowledge and experience
  • You need at least some basic coding knowledge
  • Expensive managed WordPress hosting services for those who want to automate updates

Custom Website Design

Designing a website from scratch is also a viable option.

Design Cost

The design costs depend on the overall functionality and number of elements of a new website. According to the current prices on the market, it’s safe to assume that hiring a web designer will cost you approximately  $2000, $6,000 and up.

Pros and Cons

The pros of using custom website design services include:

  • Get the exact design you want to
  • Achieve a unique design and unique brand experience
  • Outrank competitor websites with SEO Web Design strategies.
  • Have complete control over the brand of your website.
  • Mobile Friendly

The cons of using custom website design services include:

  • Medium to High up-front cost
  • It’s difficult to find a trustworthy web designer
  • You’ll need long-term cooperation for updates and maintenance

Hopefully, this information will help you make a better decision and get the website that gives you the biggest bang for your buck.