Internet marketing is the most important marketing strategy a law firm will invest in. Having a well thought out website design, internet marketing and email marketing strategy can make a huge difference in the amount of new clients signing up with your law firm.
Thousands of potential clients are searching for keywords in Google every day. Most are looking for a specific type of legal service. The goal of your website is to be highly optimized for these specific keywords. SEO or search engine optimization is the science and art of ranking a web page on your website for a certain keyword or keyword phrase.
Legal internet marketing can be very competitive and costly for most law firms. Attorney marketing is a specialized segment of SEO and requires expert level strategy and ongoing maintenance. My SEO services include integrated law firm web design along side of legal SEO and PPC marketing services. Providing seo for lawyers requires a dedicated marketer with the experience and drive to always be on top of the latest Google algorithmic updates, in order to succeed.
Most small town attorneys are looking to just do a quick update and hopefully rank at the top of Google search for ever. This is an unreasonable fantasy. Marketing for lawyers or legal related industries like bail bonds, legal aid centers, law schools and similar are ideal positions for those looking to cash in on SEO rankings. Even if you are the only lawyer in your city that specializes in workman comp or divorce, I promise you that larger legal directories and review sites will come and out rank you. Often what happens is that a large legal directory with hundreds or thousands of law firms in the next closest, larger city, will start to out rank you in your small town.
Call Sandy @ +1 (775) 870-0488 for a free consultation of your website, social sites and marketing.
Currently (2020) there are over 19,000 legal directories online.
Some of the top legal directories that tend to rank in large and small cities are:
These large directory sites have tens of thousands of pages of long post content, thousands of quality back links and press coverage. Their huge online marketing budgets will beat out most small law firms every time.
The best SEO for lawyers, especially in small towns, are to get ahead of this trend and establish your law firm as the local go to guide for your given keywords.
Although these directories can be seen as a competitor, I highly recommend securing your law profile on these directories.
Lawyer SEO, will yield the highest return on marketing investment dollars. Working with a trusted and respected law firm SEO expert will set your firm above and beyond local and national competitors for years to come.
“Sandy with Reno SEO, Marketing and Design is amazing. She handles all of my Website and SEO needs flawlessly. I have seen our numbers grow and page by page. She has earned my trust and gratitude 10 fold. I will be referring everyone that asks.” Andrew Renshaw Lightning Bail Bonds Las Vegas Nv
A great example of what quality SEO services can do for a small law firm or legal services company is where my legal SEO client, Bail Bonds Unlimited, received some bad reviews in Google, but because of our SEO work and determination to stay on top of Google updates, their bail bond company out ranks local competitors with higher Google review ratings.
These SEO clients are all ranking multiple times on the first page of Google for their relevant keywords. Bail Bonds Unlimited has a poor Google review average, but still out ranks their competitors every time.
“Absolutely fantastic. After working with multiple companies, hours and hours of research, and nothing but excuses money and time, all it took was working with the right people. The nightmare that used to be SEO is long gone. Marketing your company should not be a DIY project. Thank you Sandy for your incredible work!! Can not recommend enough.”Travis Moore Bail Bonds Unlimited Reno Nevada
Organic SEO is a cost effective way to reach clients when they are actively seeking your services. Adding a PPC Adwords campaign along side Organic SEO strategies can help your law firm dominate a local city. We can help your law firm website rank in PPC Adwords, in Google Map listing, then in the organic results below these highly sought after positions in Google search results.
Law firm internet marketing includes the top three marketing tactics used by successful law firms today.
SEO (natural or organic rankings in Google search)
PPC (pay per click) with Google Adwords, FaceBook and other large social networks.
Press Coverage that protects branding and sets your law firm as the authority in your area.
As with any successful marketing campaign, research and proper planning make for a cutting edge marketing plan. I have a 4 step process that I follow with each on boarding of a new law firm which are:
Learn about your law firm. What makes you special, amazing, affordable, hard core…. sets you apart from the other thousands of law firms in your state? You might be surprised. Does not mean you have to be sensational or the lawyer who wheres the chicken suit on TV. Your personality, temperament and way of working with your clients can be confident, calm, passionate, quick witted… you get the idea. I would like an hour of your time, in person or over the phone to really get to know about you and your law practice. This, will help me to determine the best marketing and branding style that will work well for your law firm.
Research who are your top 5 competitors in your city. Also the top competitors in the closest city within a 150 mile radius. Why? Most small town citizens look forward to going to the “big” city once or twice a month for groceries, events, shopping etc. If they are looking for an attorney, their immediate thinking could be that in the “big” city are hundreds of lawyers to choose from. Some could also think that these attorneys are more experienced and even more affordable. Our job is to convince them otherwise.
Review your existing website and online social profiles. Your website design is the very foundation of any SEO success your firm will attain. We will analyze the structure, reputation, SEO and link profiles to determine the amount of SEO work needed to set your firm on track to begin a solid internet marketing campaign.
Next, I need to get a strong understanding of your law firms seasonal traffic. Do you find that your law firm signs on more divorce clients in the Winter or Summer months? Knowing what months drive the most clients in a particular area can help me get ahead of the trend with relevant and useful content, press coverage and guest blogging on related blogs. The idea is to have a marketing calendar where we can plan ahead to have related content ready for the rush or busy season.
Although I have 20 years experience in online marketing and web design, I offer reasonable rates for my SEO services.
Most of my custom, legal marketing plans start at $3500 – $15,000 a month retainer
Law firm SEO services can include web design, website updates, email marketing, PPC (requires a $10,000 per month minimum budget), social media, content creation, quality back linking, press coverage, guest blogging, reputation management, multiple city rankings, monthly reports, advertising online, citations, directories and other white hat or safe internet marketing strategies that fall within Google guidelines.
I offer a CMO level marketing service at an independent contractor rate. I work with a limited amount of legal services and/or law firms within the US. I prefer to know my clients by name and be able to answer the phone when you call or need me via email, text or messaging app.
My SEO clients often refer their friends. When this happens, and if I can take on the new marketing account, I will send a monthly commission fee of 10% cash or credit to your account each month, for the life of the client.
I am open to offer my services for one month at a discounted rate to prove my worth. Then, after I have ranked your website and/or gain leads for your practice, we can discuss a fair monthly retainer based on a 6 month contract.
I invite you to connect with me on Linked In and read more about my background and 20+ years experience in designing web sites, marketing campaigns and SEO plans.
I can be reached at 775 870 0488 to schedule a one on one meeting to review your law firms SEO needs.
I have can provide SEO and Web Design services to law firms around the world. Most of my clients are in the following cities and states across the country.
I moved to the Reno Nevada area from Eastern Tennessee 15 years ago. I love the great, western outdoors and small town feel of the Reno area. Over the years, I have seen amazing growth and decline then more growth.
I have always ran either an online business and/or website design company. Tracking the amount of clicks and / or searches a particular keyword receives each month is part keeping my SEO Company very competitive.
Call Sandy @ +1 (775) 870-0488 for a free consultation of your website, social sites and marketing.
SEO Expert Sandy Rowley
“Thousands of searches are performed each day. Local Nevada citizens who are looking for products and services in the Reno Nevada area.” Sandy Rowley
A local, growing statistic is now showing that more and more Reno Nevada businesses are learning the value of ranking their websites on the first page of Google for local keyword searches.
Years ago, I would notice in my keyword research, that only a handful of companies would look online for an SEO company or an internet marketing expert. Fast forward 5 years, and how we have hundreds and in some months, thousands of searches for keywords like:
seo reno
web design reno
reno marketing
reno seo
reno internet marketing
reno nv seo
reno seo expert
web design seo reno
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Google SEO Stats Growth
Google reports that over 20% of their daily searches are for words or keywords that no one, on earth, has ever searched for in the history of Google search engine results. That is an amazing fact to learn! (these numbers are growing and changing daily fyi)
The opportunities to rank for these new keyword searches are extremely motivating for an online business.
What are those keywords? What are they looking for? How can I position my small business website at the top of the Google search page for those keywords?
To add to this excitement, people are now using Voice or Audio Search to look for local products and services. You can now use these popular keywords and add to them modifiers like “Siri, find me the best local SEO company in Reno” or “Where is a local SEO company” or “find me a local SEO expert”.
With this amazing growth also comes choices, decisions and business/life changing solutions that you as the business owner need to get right the first time. SEO can really grow your online sales if done correctly and within Googles guidelines of what is considered White Hat and/or safe SEO and PPC (Adwords) marketing strategies.
Before jumping in, do your SEO homework.
How to know what SEO expert to trust? Who will be there for you when you need them? Can I afford a talented internet marketing expert?
SEO is a very competitive market. The select few experts enjoy a nice paycheck along side some rock star status in their business community. They have fabulous real reviews on Google and Facebook. They also have a local address where, if needed, you can stop by for a quick visit to say hello. 😉
As with any business you choose to hire, you need to look into their history online. This is easy to do.
Here is a quick checklist to research the best SEO expert for your business:
Add them on Linkedin.com. Look at their reviews. No, really, look and read them. Do all of their reviews come from other SEO and Internet Marketing companies? If so, this is a HUGE RED flag. Why you ask? These are reviews from their potential competitors and is a tactic to game the LI system. Their reviews should be from real world customers that you can visit in person if needed.
Check out their Google search. Do a search for their business name. Do a search for the name of the owner as well. Check out what other activities, if any, they are involved in around town.
Also check out Facebook reviews, Google reviews and even on Yelp. Everyone in business has a few negative reviews. Some more than others. You want to look out for the SEO company with a million 5 star reviews from people or businesses you have never seen in Reno, Sparks, Carson or Lake Tahoe. These are fake reviews.
Give them a phone call and see how responsive they are.
Fill out their contact form on their website. Do they respond within a few days, weeks or never?
Does the SEO expert rank for their own keywords like: Reno SEO, Reno SEO Expert, Reno SEO Company and so on?
Do you like working with the person? Call them or take them out to lunch. (I love Laughing Planet and Great full Gardens hint hint) Get to know them.
Can you afford their marketing services? Do a quick review of your CPA or cost per acquisition. What does it normal cost you to acquire one new client? What is your average revenue? Then look at the CPC or Adwords cost per click and see how many searches are done on average each month in the Reno Nevada area. Example, your average CPA is about $75 a client. You use billboards, radio, tv, flyers, emails, friendly & helpful employees, website pages and so on to capture their attention and make the sale. There are about 500 people a month in the Reno area searches for your services and products. If you rank your website at the top of the page in Google search, you can expect to get 200 – 500 unique visitors/leads to your website each month. What is your normal close rate? How many people do you speak with and how many of them sign up for your products or services? Use that percentage to get an idea of what a good, local SEO expert can bring to the success in your business.
I have several budget plans in place for most business owners. I look at several factors in determining how much work and upkeep will it take for me to rank your website pages for relevant keywords in Google SEO.
Some clients pay $300 a month others pay thousands a month. It all depends. There is no one size fits all in the SEO field. I would be wary of any company selling a $45 a month SEO package. Most of these services are a waste of time and money.
My results speak volumes. I work with local painters, hvacs, lawyers, bail bondsmen, hair salons, co working spaces and startups. I also have clients located around the country.
I am committed to doing the best job I can for your business. I really do care about your success. I look forward to our first lunch meeting and/or phone call. Want to have a quick website review and audit? Click here for your free website report now.
All the best to you!
Sandy Rowley
Reno SEO, Web Design & Marketing
800 Haskell Street
Reno, Nv 89509
Join our free, fun and friendly Reno Meetup Group for entrepreneurs. Learn digital marketing, web design, social media, marketing, networking and grow your understanding of how to start and run a successful business in the Reno Nv area. Lead by local digital marketing expert, Sandy Rowley.
Do you have or are looking to start a business in the city of Reno? Join local SEO marketing expert, Sandy Rowley and local Reno businesses each month for a free Marketing Wo…
Would love to have you join our local Reno Business group. We host free marketing workshops and networking events. We just created a new Reno business group, would love to have you join us & possible give a talk some day? Click below to join free
We are off to the races! Tonight is the first of 12 evenings, where 25 local Reno Business owners set course to build business skills that will catapult their company into a successful 2017.
Leadership
Marketing
Sales
Financial Management
Customer Service
Product Development
Operations & Administration
At Catalyst LIVE we are going to take a Deep Dive to help you work ON your business. You will learn from Cheri Hill and some of the best players in business how to blend smart practices to get things done so all the moving parts of your organization function smoothly. This is the real deal…no nonsense stuff because getting it done is the only way to grow!
12-weeks to a winning business strategy!
How to Harness the Power of Business Imagination.
Networking and the Importance of Achieving the Level of Master Connector.
How to Create Profitable Change.
How to Build Value for Your Shareholders (even if you are the ONLY shareholder).
Why Stagnation and Failure Comes From a Hesitancy to Make Decisions.
How to Plan for Success. Out-Think Your Competitors. Stay Ahead of Change.
Three Ways to Grow Your Business.
Why Marketing is all About Value. Creating Value; Capturing Value; Communicating Value; and Delivering Value.
Determine the most important growth strategy (structure, capitalization, staffing, products/markets, product development) to focus on.
Customers are the heart of your business whether it involves selling software programs, custom video games, E-Books, consulting, or any other physical product, without devoted and faithful customers your business will fail. If you are looking for strategies to captivate customers, keep reading.
The way you interact and involve yourself with your customers matters. People in general have a decrease in attention span and because customers come from different and various sources it’s important to attract engagement on mobile and desktop devices.
A new report showed that approximately 50% of web traffic to retail websites comes from smartphones and tablet devices and 30% of those sales are made through the same electronic devices.
Using social media as a commitment not just a platform
A 2015 poll that was conducted showed world population to be 7.3 billion and out of these 2.3 billion people are active social media users.
When people follow you on Instagram or Twitter or like you on Facebook they do this because they trust that you will provide support when they need it. With customer engagement, promotional strategies, you can maintain and keep your customers satisfied. Use social media as a tool where you can create connections with viewers by actively engaging and providing interesting content they can relate too and keep them interested.
Engage customers with IPC (In-Product Content)
There are several avenues that can be used for customer to notify your customers about new product content through messaging, some customer engagement strategies include the following:
• Mobile Games
• Social Media Games
• Email Marketing
• Newsletters
• In-product messaging
• Customer support
Out of these avenues the most popular and that has proven to be more efficient and effective is In-Product messaging. Customer response is much greater to In-Product than any other avenue.
IPC (In-Product Content) is a great strategy to increase customer engagement. IPC or promotional ideas refers to messages that are delivered straight to user’s electronic device with the intent to inform, get feedback, from engaging with a specific customer or customers at greater rates other than marketing channels.
Promotional ideas for customer engagement
The definition of a customer is someone who has taken an action that would benefit a business. It takes concentration, money and time for a customer to use your product. A study conducted showed that free customers act differently than paying customers. Starting a relationship with a customer through a free trial will increase customer engagement and will also influence how long they will remain your customers and how devoted they are towards your product.
To increase customer engagement and drive free trial users to upgrade and use premium features you need to interact, involve and form a relationship. To obtain the best results you should give them a chance to get to know you first. It’s as easy and simple as letting your free trial users know you by name so they become more comfortable and begin trusting your brand and becoming devoted customers.
Exchanging information with VIP customers with promotions
IVP customers are those users that have been with your business for a long time, have referred friends, purchased products, family members or enthusiast of your business. VIP’s are not one time customers. Having many VIP customers could mean that your business will advance regardless of economical turmoil’s. There are three types of VIP customers:
• General VIP are customers who are devoted to your business brand. They are customers who purchase products over a period.
• Community VIP customers are not big spenders, but you need them because they are usually the customers that refer your new customers. Bloggers fall into this category since once they post a blog about your products you can expect hundreds if not thousands of new subscribers and users.
Deliver valuable content and products to your customers
A great marketing engagement strategy can be gained through delivering useful and valuable content and products that attract your customers. When you truly value your customers, and provide support you will gain an army of devoted customers.
Starting a business in Reno can be challenging even in the best economic climate. To succeed, an entrepreneur needs more than a Reno Business License or filed Articles from the State. They need courage, knowledge, foresight, good advice, plenty of determination, and a little bit of luck.
Many start-ups as well as seasoned business owners struggle unnecessarily and fail to reach their potential because they try to build a strong business on a weak foundation. Businesses fail for many obvious reasons. They ignore their customers, they disregard market conditions, they miscalculate prices, they don’t have a plan, stick to a budget, or they lack managerial control. But there is another huge factor for business failure that has nothing to do with outside factors – they were internal. They weren’t economic – they were emotional.
Cheri Hill, Facilitator and Vision Igniter has created CatalystLIVE! 12 weeks for Exponential Business Growth is a Reno business class for entrepreneurs interested in knowing how to start a business in Reno as well as existing business owners in search of a scalable, repeatable, profitable business model.
“Cheri’s class is a must-do class, especially for the new business owner or entrepreneur. I’ve taken her class twice so far, and will take it again, as each series brings new insight.
Her original thinking, thinking outside the box, thinking of things you haven’t even conceived yet, and all the practical ideas and concepts discussed in the class are invaluable, as are the very interesting, original thinkers she has come in to speak on specialized topics.”
“I learned so many things within the class…
it was one of the best classes I have ever taken.”
Jeff Busboom – JM Concepts
“It was an eye opening experience for me and really taught me how much I don’t know…we get to learn all over again what’s going to make our business a success…”
Workshop to be held at Reno’s Hottest Co-Working Space.
Social Media Marketing is an important trigger for better rankings in search like Google and Social media.
Email marketing is a powerful tool, when used creatively to boost your companies social media mentions.
Learned how to find trending photos and content using Pinterest.com.
Talked about what is working in traditional marketing now and how to implement in your next business strategy.
Reviewed a few local websites and gained invaluable insights and suggestions for new product offerings. www.indigo.earth
Talked about tagging and hashtaging on Facebook and Pinterest to reach new customers for free.
Brainstormed social media marketing plans for a local student college blog network, off road club, custom jewelry company and a goddess retreat website.
Discussed next weeks free class, Pitch Craft with Megan Anerson with her company Here+Now. Next Tuesday the 24th at 12 pm. https://www.facebook.com/hereandnowcoach/
Each business took home meaningful information to implement for this month. To report back on February 16th at 11 – 12. Located on second floor in Fusion@Midtown Co-Working Space. Call Sandy to RSVP or else…. jk :). 775-453-6120.
Local Reno web design expert providing SEO, Social and Internet Marketing with every custom website designed.
Sandy Rowley with RenoWebDesigner.com works to create websites and SEO marketing plans that convert views into sales for her clients. Call 775 870 0488 and ask for Sandy.
View examples of client Web design & SEO work below. Learn more about the web design process and related web design services below. Learn more about my custom website designs here.
Reno Website Design – Sandy Rowley Website Design Services You Can Trust
Sandy Rowley is a web design and online marketing firm based in Reno, Nevada. We have been helping businesses in the Reno area with their website design and internet marketing needs since 1999. Sandy Rowley specializes in small business website design and development. We also offer a wide range of internet marketing services to help our clients get found online and generate more leads and sales from their website. If you are looking for a Reno web design company that you can trust to deliver results, please contact us today for a free consultation.
Meet Sandy Rowley, Reno Website Design Expert
Sandy Rowley is a professional website designer who has been designing websites for over 24 years. She specializes in creating custom websites that are both user-friendly and visually appealing. Sandy has worked with a variety of clients, from small businesses to large corporations, and has a proven track record of delivering high-quality results.
When it comes to website design, Sandy Rowley is the expert you can trust. She will work closely with you to understand your specific needs and goals, and then create a custom website that meets all of your expectations. Sandy is dedicated to providing her clients with the best possible experience, and she will make sure that your new website is exactly what you wanted. Contact Sandy today to get started on your new website project!
Why trust Sandy Rowley with your website design needs?
When it comes to website design, you need someone who understands the latest trends and can translate your vision into a beautiful and functional website. Sandy Rowley has over 24 years of experience in web design and has worked with clients from all industries. Her attention to detail and passion for creating stunning websites is evident in her work.
You can trust Sandy Rowley to create a website that meets your specific needs and exceeds your expectations. She will work closely with you to understand your business goals and create a custom website that is both visually appealing and easy to navigate. In addition, Sandy Rowley is committed to providing outstanding customer service. She will be there every step of the way, from start to finish, to ensure that you are happy with the final product.
Sandy Rowley’s approach to website design
Sandy Rowley is a web design professional who has been in the industry for over 24 years. She has a passion for helping businesses define their online presence and achieve their goals. Sandy Rowley’s approach to website design is simple yet effective: she strives to create websites that are visually appealing and easy to navigate, while also ensuring that they are optimised for search engines. This allows her clients’ websites to attract more visitors and convert more leads into customers.
What you can expect from working with Sandy Rowley
If you decide to work with Sandy Rowley for your website design needs, you can expect high-quality results. Sandy is a professional web designer with years of experience, so you can trust that she will be able to create a stunning website for your business.
In addition to her excellent design skills, Sandy is also very communicative and easy to work with. She will make sure that you are happy with the final product before launching your site.
Sandy Rowley is someone you can trust for all of your website design needs. With her experience and talent, she will be able to create a beautiful site that accurately represents your business. You can expect great communication and a high-quality result when you work with Sandy.
Ready to get started with Reno website design?
If you’re ready to get started with Reno website design, Sandy Rowley is the perfect person to trust. With years of experience in web design and a passion for helping businesses succeed online, Sandy is the ideal partner for your next website project.
Sandy will work with you to understand your business goals and objectives, and then craft a custom website design that will help you achieve them. She has a deep understanding of how websites work, and how to use design and development to create an effective online presence.
Whether you need a simple one-page website or a complex multi-page site, Sandy can help you get it done right. Contact her today to get started on your Reno website design project!
We are happy to help your business with the following digital services:
– web design
– graphic design
– logo design
– website design
– web development
– web hosting
– ecommerce
– business card design
– brochure design
– print design
– social media management
Website Conversion and design to WordPress for Coan Rents in Reno.
Web Design for Mediator Mae Villanueva
Dan J. Lovell, P.C. Services offered: custom web design, maintenance, SEO, PPC and tech support.
Web Design for a Reno Business Workshop. Services: web design, SEO, social media and marketing strategy www.CatalystLiveReno.com
Web Design and SEO Rankings for Memphis Bail Bond Company All N One Bail. This company is now ranking in the top positions for very competitive keywords in the legal industry.
Custom web design for Award Winning Gaming Development company, Zero8 Studios. www.Zero8Studios.com. Serivces included custom graphic design, web design, SEO, conversion landing page design.
Legal SEO and Marketing for Reno Bail Bond Company BailBondUnlimited.com. This company is now ranking in top positions for very competitive keywords in the bail bond and legal industries. Services offered are SEO, Web Design and Support.
SEO Marketing for www.LightningBail.com. Fast growing bail bonds company located in the Las Vegas area. Services offered are : web design, SEO, PPC, social media, graphic design, reputation management and support.
Co working SEO & Marketing www.FusionAtMidtown.com. Web site updates, SEO, social media marketing, reputation management and design services.
Sciron Consulting Business Incubator in Reno Nv. Web Design and SEO.
Your website is your best bet for reaching new customers as fast and affordably as possible. With that being said, cheap website design will defeat the whole purpose of reaching new customers in search. Your business website needs to be mobile friendly (easily read on mobile devices like phones and tablets) as well as easy to use. Designing a unique landing page style website design is a good idea.
Reno local business sites range from cheesy templates to over the top and very expensive website designs. Our web designs are comfortably priced in the middle. We start the web design process with the most important questions.
What do your customers want from your website? What are their top priorities and needs? What do they want to buy securely online? and how can we present this information in a way that makes them feel comfortable, relaxed and ready to purchase your products and services?
We take this information and custom design an online experience that encourages trust and a strong connection to your brand. Sandy Rowley is an award winning web designer with over 18 years experience in hand crafting one of a kind custom web designs for small to large businesses around the world. Her wealth of experience and talents have been internationally recognized by The Webby Awards, Davey Awards and several other prestigious award associations. Last year listed on the leading research firm, Clutch website as Top Local SEO company in 2016.
Almost anyone can select a template that looks just like every other website online and slap a few paragraphs and photos on the site. At RWDR, We research what colors, words, video, styles and layouts appeal to your ideal client. We also test different designed landing pages in your marketing campaign to really hone in on the best message and design possible for your online success.
These conversion strategies are becoming more and more important in the world of online marketing. In order to compete, in order to thrive in this digital world. your business needs to be the front runner in your city. We can get you there.
Our web design services are the beginning of a successful business. We specialize in online marketing. SEO, PPC and Conversion Marketing are our flagship services. We have increased ROI for local Reno businesses and businesses across the country.
Designing a quality website is part of the larger picture for any successful online business. We integrate the top marketing strategies to help you leverage growth online. PPC Pay Per Click, SEO Search Engine Optimization and more services related to the ever growing and expanding SEO and Web Design market.
Web design is the first step in increasing your sales this year. Don’t be fooled into subscribing to a website template company. Most often, if you stop paying their monthly fee. You will lose your domain name and your website rankings. Choosing to have a custom designed website that you own and control is the smartest thing you can do to protect your business.
Are you looking to really get serious about your companies success? I welcome you to have a quick call with Sandy and learn more about our marketing services. Call 775 453 6120 to learn more.
Reno Marketing, Web Design, Graphic Design, SEO, PPC and Social Media Marketing Services. We work in most industries, including the very competitive bail bonds, legal and medical segments. Always looking to branch out into new fields. Our SEO and Design services are highly tailored to match your unique needs and goals. We drive yourself to be the very best at helping your website earn its keep.
We are a local company. Real people, Real results.
Sandy has provided a clear and concise view of changes and improvements to our website and related material. She adds immediate value to us and our digital media.
Jamie Smith
Efficient Accounting and Business Solutions
Sandy worked with Jamie in the same group
Sandy is very insightful and a pleasure to work with. She makes SEO easy to understand!
Linda Young
Retired
Linda worked with Sandy but at different companies
Sandy’s skills shine in everything she touches. She is professional at all times. I would highly recommend Sandy for marketing, fundraising and business launches.
Mark Mathewson
Owner at M. H. Mathewson & Associates
Sandy worked with Mark in the same group
Although my actual experience with Sandy is somewhat limited, I must say, in my experience, that that I find her drive, focus and enthusiasm for, not only her beliefs, but the good of her project and cause, to be full of life affirming intentions, her enthusiasm to be full gear and her focus to be right on tract. She gives of herself in her commitments & beliefs, in a worthy cause, and I would highly recommend her for her focus and the goals in which she pursues .
Anna Marie Leach
Spiritual Life Coach at Ashram Coaching
Anna Marie was a client of Sandy’s
Sandy outshines all competitors in her field and is the best, hands down! She is ethical and devoted to the success of others.
Jonathan Sarmenta
Reno Coworking Space | Fusion@Midtown
Sandy worked with Jonathan in the same group
Sandy is an SEO wizard. She takes her search engine expertise and doles it out in relevant, digestible chunks of pure marketing power. She’ll let you know exactly what you need to do in order to get started and ranking, keep you up-to-task on daily SEO exercises that instantly boost brand visibility, and provide tips on how to form the best search optimization habits.
I’m building a community at Fusion@Midtown Premier Coworking, the newest addition to the Reno coworking sphere. We’re a collection of unique business owners, starters, and creative independents that are revving the engine for economic growth in Reno’s lively Midtown District. As a new business, search and earned media are the most important marketing tools for us. Unfortunately, finding a passionate, savvy SEO authority is more difficult than most people imagine. Sandy is the real deal and the best part is, she understands that the digital marketing world is changing on a daily-basis and she uses that understanding to stay ahead of the game. Sandy is a proud member of our Fusion@Midtown coworking family and brings a considerable amount of value to the table. We’re glad to have her and hope that her connection with this collaborative work space will lift the community up as a whole.
Clark Covington
CEO at RSI, INC.
Sandy was a client of Clark’s
Sandy is one of my best clients. She has vast experience in the web development business, and a knack for what is up and coming in web trends.
Sandy Rowley and her team, are absolutely a pleasure to work with, and have a stable of some of the highest quality sites I have seen on the net.
I highly recommend Sandy’s services to anyone interested in dominating the space in which they want to occupy online. Whether it is social networks or high end flash sites, Sandy’s team is up to the task.
As a business partner I have enjoyed working with Sandy, and will continue to for a long time to come.
Best, Clark Covington
Working with a local web designer in Reno can offer numerous advantages for a business. Here is a list of reasons why a business should consider collaborating with a local web designer:
Understanding of Local Market: A local web designer is familiar with the region’s culture, preferences, and target audience. They can tailor the website design to resonate better with the local market, resulting in higher engagement and conversion rates.
In-Person Collaboration: Face-to-face meetings with a local web designer allow for better communication and understanding of the project’s requirements. It enables real-time feedback, faster decision-making, and a stronger working relationship.
Knowledge of Local Competitors: Local web designers often have insights into the strategies and designs used by competitors in the area. This knowledge can be leveraged to create a website that stands out and outperforms competitors.
Supporting the Local Economy: Working with a local web designer supports the local economy, contributing to job creation and community development. It demonstrates corporate social responsibility and fosters a positive reputation within the community.
Quick Turnaround Time: Proximity to the web designer’s office can lead to quicker turnaround times for the project. Any urgent changes or revisions can be addressed promptly, ensuring timely completion of the website.
Personalized Services: Local web designers often offer personalized services, understanding the unique needs and goals of each client. They can offer tailored solutions that align with the business’s branding and requirements.
Ease of Building Trust: Local businesses can visit the web designer’s office in person, which helps build trust and confidence in the partnership. The opportunity for face-to-face interactions fosters a stronger sense of accountability and reliability.
Local References and Testimonials: A local web designer is likely to have worked with other businesses in the area. Access to local references and testimonials allows the business to assess the designer’s reputation and past performance.
Insight into Local Trends: Local web designers stay updated on regional design trends, user behaviors, and preferences. They can incorporate these insights into the website design to enhance its effectiveness.
Knowledge of Local Regulations: A local web designer is aware of any specific regulations or legal requirements that may apply to the website. This knowledge ensures the website remains compliant with local laws and industry standards.
Enhanced Support and Maintenance: After the website is launched, local web designers can provide ongoing support and maintenance services more efficiently. They are readily available to address any issues or updates that may arise.
Networking Opportunities: Collaborating with a local web designer can open up networking opportunities within the business community. The designer may have connections that could benefit the business in other areas of growth and marketing.
Cultural Sensitivity: Local web designers possess cultural sensitivity, enabling them to create websites that are respectful and appealing to the local audience, taking into account cultural nuances and preferences.
Working with a local Reno Nevada web designer offers several benefits, including a deeper understanding of the local market, improved collaboration, faster turnaround times, and enhanced support. It’s a strategic choice that allows businesses to leverage the designer’s expertise while contributing to the growth of the local economy.
Web Design & Marketing Common Questions
Q: What is responsive web design, and why is it important?
A: Responsive Web Design (RWD) is a way to make your website look good on any device or screen size. It’s the best way to ensure that your site looks great on all devices.
Q: How do I get started with responsive web design?
A: There are many different ways you can start building a responsive website. The most common method is to use a framework or a theme.
Q: What does CMS mean in web design?
A : Content Management System (CMS) is software that allows you to create and edit content for your website.
Q: What is HTML5?
A: HTML 5 is an updated version of HTML 4.01. It includes new features such as video and audio tags, canvas tag, geolocation API, local storage, and more.
Q: What is CSS3?
A : CSS stands for Cascading Style Sheets. This is a language that tells browsers how to display elements on a page.
Q: What is JavaScript?
A : JavaScript is a programming language that runs inside web pages. It makes websites interactive by adding extra functionality like animations and games.
Q: What does SEO stand for in web design and development? In summary, what is it?
A: Search Engine Optimization. It’s the process of improving a website so that it ranks higher on search engines like Google, Yahoo!, Bing, etc. Most digital marketing agency experts, prioritize optimization over user likes/dislikes. A good search engine optimization company will respect the graphic design needs while also ranking a website in Google.
Q: How do I know if my site is optimized or not?
A: You can check your site by using an online tool such as Screaming Frog. This free tool will highlight areas of improvement within your website. SF is very technical SEO auditing tool, but can help pinpoint any areas for improvement.
Q: What is social media marketing?
Social networks like Facebook, TikTok, Instagram, LinkedIn and Pinterest can send thousands of new customers to your website each day. A good social media marketing strategy can really increase SEO and acquisition of new customers online. Social Media Marketing is responsible for some of the worlds most famous influencers located right here in Reno Nevada.
A: Q: What is a blog?
A : Blogging is a great way to share information with people all around the world. If you are looking to start a blog, here are some tips to get started.
Q: What is the difference between a blog and a website?
A : A blog is a type of website where content is updated regularly. The main goal of a blog is to inform readers of a subject or topic.
Q: What are some things I should consider when choosing a web hosting provider?
A: Web Hosting Providers offer different services. Some provide email accounts, others have databases, and still others allow you to install applications. Choosing a web host is similar to choosing a phone plan. You want something that fits your needs.
Q: What kind of web hosting service should I choose for my business?
A: Small businesses with not a lot of traffic (500 or less per month) should start off with a basic website hosting package, However, if you have more than 500 visitors per month, then it is best to consider upgrading your webhosting. WP Engine Starter Hosting plan is perfect for average size websites.
You can also use the free version of WordPress and install plugins that will help you get started if your budget is tight.
If you are looking for something more robust, there are many other options available. Try out this Hosting Coupon from WP Engine.
WordPress is easy to set up and has an active community of users who are willing to take some time to learn how to navigate the platform. There are local WordPress groups on Facebook and Meetup, some are local Reno Nevada groups.
A: Q: What is a CMS (Content Management System)?
A : Content management systems are software that allows users to create and edit websites without needing programming knowledge. They make it easier for non-technical users to manage their own sites. Q: What is SEO (Search Engine Optimization)?
A : SEO stands for search engine optimization. It’s a method used to improve the visibility of a website. An effective strategy, is to begin with keyword research. What are the best keywords to go after with SEO? Working with an SEO expert, who specializes in successful SEO strategies is a smart move. A good design is helpful, but what good is a pretty website design, if no one can find your business online? You need to choose a top SEO expert, like Sandy Rowley for your website project.
Q: What are some of the benefits of using WordPress?
A : WordPress is one of the most popular blogging platforms out there. It’s easy to set up and customize. Most WordPress themes have beautiful web designs. You can easily hire a WordPress company that specializes in design services. RWDR is one of the best Marketing & Web Design companies in Reno. They can use WordPress to build custom design that is creative and optimized for Google Search.
Q: What is the difference between a web design agency and a web development agency?
A: Web design agencies specialize in creating beautiful designs while web developers focus on coding. Although our designers create amazing web designs, our SEO experts really knock it out of the park with top marketing services. Getting the creative design and website projects in front of thousands of new customers each month. Marketing & Web Design go hand and hand. Design services alone are not enough in todays economy. Design services must think strategically about the websites goals and how best to integrate the latest technology around conversion rate optimization.
Q: What should I look for when hiring a web designer?
A: Look for someone who has experience designing websites. They should be able to explain their process and show examples of previous work. Each Design team should work well together and take cues from the digital marketing teams strategy when designing a website. Graphic design that encourages customers to buy now are important, but focusing on the digital marketing strategy created by the agency, will help to make the custom web design project a success. Never work with someone who only does design services. You will need more than just a digital design to be successful online. Print design is important as well. The design process must include matching your unique design preferences as well as your target audience expectations. How does your website look when shared on Social media? How about when shared across various Digital Advertising Platforms? What about PPC advertising? App Development? User experience is paramount. Our valuable knowledge and years of experience have helped thousands of small businesses in the United States to compete online.
Q: What tools should I have available when working with a web developer?
A: You need to have a computer or laptop with an internet connection. We use Google Chrome, Firefox, Safari, Internet Explorer, and sometimes even Microsoft Edge. It’s also helpful if you can access Google Analytics so we can see what people are doing on your site.
Statistics
Additionally, if you start a blog, you’re looking at getting over 400% more indexed pages than websites without one. (renowebdesigner.com)
This means that Google has stored 400% more information about your website than your non-blogging contenders. (renowebdesigner.com)
60% of all brick and mortar businesses are leaving “money on the table” by not having an online store or website. (Forbes.com)
RenoWebDesigner.com, Voted Top SEO Firm with leading business review company, Clutch.io.
About Clutch
To put it simply, we identify leading software and professional services firms that deliver results for their clients. We do this through an innovative research process that melds the best of traditional B2B research and newer consumer review services. Our research helps start-ups, mid-market and large enterprises find partners that meet their needs, whether for a one-off project or a long term relationship.
RWDR focuses on conversion SEO which is a very small niche in the search engine optimization industry.
“The main focus in what we do is our clients success.” Sandy Rowley Leading SEO Expert for RenoWebDesigner.com
Sandy and her team at RWDR focus on local SEO for legal, medical, business b2b, insurance and other very competitive keyword rankings.
There strategy is to stay within the white hat, legal SEO practices infused with marketing sales techniques that boost user engagement and time on site for their clients. This is the secret sauce of internet marketing. Creating websites that are interesting, useful and bring real value to potential customers.
“We currently have 6 members. Based on our questionnaires, 3 of them were directly obtained through the work done by Reno SEO.
In the last 30 days, we’ve seen 398 searches, which is an increase of 184% compared to the previous 30 days. We’re up by 230 page-views, and 340 total actions in the last 30 days, just through Google searches. We’ve had around 344 new visits in the past 30 days from 150 unique visitors; we have 761 page views.
Reno SEO is results-focused and gets the work done. Not only this, but they’ve helped us understand the nature of SEO, and what we can do daily to work out the website. Even if Reno SEO is not there, we can still use their expertise as a resource, growing what we’re doing.” SEO Client Fusion@Midtow Co-Working Space.
Time is ticking away. Each day that you waste by not gaining control of your online rankings, helps your competitors to out rank your website online, reaching legal clients you would not otherwise have access too. Stop the bleeding now. Start a white hat Legal SEO campaign with a trusted SEO expert to catch up to your competitors. *My SEO and PPC rates on average are : PPC x 20% monthly budget and SEO starts at $500 – $15,000 a month depending on existing ranking factors and previous history.
SEO for legal terms are one of the most competitive SEO keywords in the industry. For example. Best 18 Wheeler Accident Attorneys” keyword phrase has slose to 50k searches per month and an average PPC cost of $1100 per click!
Call Sandy @ +1 (775) 870-0488 for a free consultation of your website, social sites and marketing. Read more on her Lawyer Marketing Company here.
How to rank my legal website in Google local search?
Legal Services, attorneys, bail bondsmen and lawyer searches are one of the most expensive cost per click (Google Adword PPC) keywords in the industry. Tens of thousands of searches are done every day in these competitive areas. These active searchers are looking for specific legal terms like ‘workman compensation Reno’ or ‘divorce attorney Chicago.’ Although the top keywords in legal niche are ‘City Name + Divorce’ or ‘City Name + Accident’, a fair amount of search terms are more specific. Users who search with modifiers are often in research mode and ready to select a law firm to work with. These more specific keyword searches are ripe opportunities for law firms to rank in a crowded market.
Most lawyers and attorneys, can expect to pay well over $20 – $50 a click to buy an ad on Google Adwords and other large search engines like Yahoo and Bing to rank at the top of the search engines using Pay Per Click/Adwords bidding services. The most expensive legal AdWords bid for CPC in the country is currently at $670.44 a click for the keyword phrase “San Antonio car wreck attorney.”
The average monthly PPC (pay per click) budget is well over $10,000 a month if you were to keep your PPC campaign competitively at the top of the Google search results. And this is for just one keyword!
Last month the legal search phrase ‘car accident attorney in Reno’ hit an all-time high in Google search with over 3500 searches performed. Multiply those numbers with the average $20 per click. With the average CTR (click through rate) for ad position #1 being a little over 33%, an attorney firm could expect to pay over $23,000 a month to rank for this keyword in Reno.
“When it comes to PPC management, law firms have their work cut out for them. Keyword terms associated with attorneys and lawyers are among themost expensive keywordsin Google AdWords. Law firms “can easily spend $50,000 to $100,000 per month on PPC,” according to Robert Ramirez, a senior SEO analyst at BCI who specialized in legal marketing for six years.” Source: https://www.bruceclay.com/blog/ppc-management-lawyers/
How is a small legal firm to out compete some of the larger Lawyers and Attorney firms online?
Organic SEO (search engine optimization) is the art and science of ranking a webpage from your website on the “free clicks” area of Google search results.
Focusing on easier to rank keywords at the beginning of your marketing efforts helps to build the foundation needed to go after the more sought after search terms.
Google SEO companies focus on ranking your website for LTK (long tail keywords). These are usually specific keywords that people use in the search box when they are specifically looking for something. These searchers are closest to a positive conversion than those generally searching for the keyword ‘attorney’.
These LTK (long tail keywords) are the low hanging fruit of the SEO world. Most LTK have less than 500 searches per month, and some are not as competitive at the big fish keywords like ‘divorce attorneys in Reno’.
Capturing the attention of a searcher who is searching for ‘how to file for divorce in Reno’ is a great opportunity for a small legal firm to really show their expertise in that area of the law. This Long Tail Keyword search is a great example of someone who is actively looking for a local attorney who can answer who question and ready to schedule their first consultation with a local law firm.
A good SEO company or expert can help rank a small legal firm’s website within a few months or less for long tail keywords. Some law firm websites could rank as soon as 30 days, depending on the amount of local searches performed for your keywords and other on site SEO factors that pertain to your existing website, past marketing efforts and reputation on Google, FaceBook, Yelp and larger legal directory websites. Although we will laser focus in on ranking your website for the top local keywords for your city, the goal is to rank webpages within your website for hundreds if not thousands of relevant keywords.
“By targeting LTK, we can rank a website more than once on the first page of Google. Also positioning a legal website as a local authority on multiple networks, blogs and directories.” Sandy Rowley Legal SEO pro @ RenoWebDesigner.com.
Bail Bonds Unlimited is a Reno Bail Bond company that specializes in treating their clients like family.
Although they were a busy bond company in Reno, their SEO rankings were lacking. The hired Sandy Rowley with RenoWebDesigner.com to provide organic Legal SEO services and within one month of work, was ranking their website multiple times on the first page of Google. They are currently ranking for over 103 long tail keywords bringing in an average of $24,000 a month in new leads.
With the money saved on straight PPC marketing, most attorneys or legal service providers choose to position their company website on a limited PPC, a set fee SEO organic plan and Google business maps listing optimization for optimum coverage of a given city and/or area.
A quality built website is critical for organic and PPC rankings. Google and other large search engines are giving mobile friendly websites more visibility than those sites who are outdated and un responsive.
Correct coding and design affect a websites ability to be indexed by the large search engines. RenoWebDesigner.com has over 17 years’ experience in creating highly optimized websites and mobile webpages for higher indexing in search engines.
Ranking for your ideal keywords is the first step in a successful internet marketing campaign. Converting those clicks into actual customers takes a little hard work and follow through.
Top 10 SEO Tactics that help convert a website visitor into a client:
Create and Publish regular press releases. Example ideas are: new hires, client wins, client testimonials, charity work, events and on site workshops.
Regular 5 star reviews in Google, Yelp and FaceBook.com
Video F.A.Q’s.
Professional and friendly photos of all staff and detailed profiles.
Helpful resource areas within your website that are on topic and up to date.
Instant chat features to capture viewers’ attention and answer questions immediately on site.
Show membership status of local groups and organizations.
Mobile friendly website.
Fast loading website.
Offer events, classes and workshops.
Internet Marketing is an ongoing necessity for a successful legal practice. It is the life blood of all leading companies on and offline. If your legal business is slowing down, SEO is a quick way to drive quality leads in a relatively short amount of time. Most SEO work will show an increase in leads within the first month of work. Although no SEO company can or should guarantee rankings, an experienced SEO expert is expected to show positive R.O.I within a few months of work.
A good SEO expert will help your firm with the following:
Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies.
Be mindful of get rich quick schemes. Any marketing company advertising that they can get your law firm rankings over night are not reputable agencies. This is to good to be true. There are hundreds of thousands of SEO services that available all over the internet selling those types of services. I am not one of them. The marketing work I perform is based off of safe SEO practices and guidelines published on Google’s own forums and blogs.
“While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways.” Google.com Admin
Any SEO company that offers to sell you back links or any of these items, is a clear warning not to engage in their services.
These are a few examples of the common pitfalls that some legal SEO companies deploy for fast but deadly SEO results.
Send thousands or millions of visitors to your website in a very short amount of time.
Order thousands of fake back links to your website in one day, month or year.
Buy fake reviews for your business on Yelp, Google or Facebook.
Buy fake Likes for your social media accounts.
“In the 17 plus years working in the SEO industry, one statement has held true throughout all the countless Google updates. Slow and steady wins the race.” Sandy Rowley RenoWebDesigner.com
Google’s latest algorithm update, Rank Brain, is all about websites providing useful and relevant content to their website viewers. Thin content will now become a waste of marketing dollars and time, as long post content with high user engagement will boost websites higher in Google search.
What are the highest engaged content pieces for attorney websites?
When a person searches for a keyword and clicks on your website link, they should find helpful and interesting content immediately on your website. If they click the back button more often than not, your website will start to drop in rankings.
Great examples of engaging content are:
Infographics that break down difficult content into easily digested information that is understood quickly with images.
Videos that share interesting stories, news and answer the top questions from your F.A.Q page.
Online quizzes and games.
Instant search bar asking “How can I help?” or “What are you looking for search bar?”
Pop up window with an irresistible offer.
Free Ask The Lawyer Page.
Weekly or Monthly audio podcast on Sound Cloud.
Local resource guide.
The best practices in Lawyer SEO marketing is to instantly provide content that the searcher is looking for and then keep them on the website for an average of 3 – 10 minutes each visit.
Videos are a great way to keep users on your website longer. Integrating a user generated response at the end of the video is a nice way to get conversions as well as feedback from your future client. Asking for them to post a question below, share on social media or book mark the page can all be counted as conversions if set up correctly on site.
Google tracks how many conversions your website has in a day, week or month.
Some examples of possible conversions to increase Google rankings:
End User signs up for your email newsletter.
If they click contact us page.
If a website visitor buys something from your website.
Share your website on social media.
Bookmark your website for future use.
Setting up Google Analytics correctly to measure these conversions is an important part of on site optimization work.
Set up conversion tracking for your website
Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity on your website, such as purchases, sign-ups, and form submissions.
This article explains how to create a conversion action to track customer actions on your website. You’ll set up the conversion action in your AdWords account and get a piece of code called a “tag.” To finish setting up conversion tracking, you’ll add the conversion tag to your website.
Search Engine Optimization attracts a great deal of characters. Knowing whom to trust with your company website is enough to give you a migraine…I get it. Lets hop on the phone and review your website together and determine if we are a good fit. I would be happy to review your website and provide an SEO audit of work needed to increase your website rankings.
You can learn more about Google standards and requirements for organic SEO best practices in this detailed PDF report here:
Google is currently the leader in the online searches, so I prefer to focus most of my SEO efforts following their algorithm updates and requirements, but can work to increase rankings in Bing, Yahoo and other large networks. Often having an authority website that ranks well for your keywords will rank you in these secondary search engines.
I welcome your questions and/or comments. I prefer to work one on one with my clients, becoming part of your extended team. I am a down to earth and kind person, who likes to joke around and have fun…but I promise you, my SEO services have helped hundreds of companies rank consistently online for many years and have the guts of steel needed to be successful in such a shark eat shark industry such as SEO. Hope to chat soon, Sandy.
Listen to Legal SEO advice audio files here:
Sandy Rowley
Legal SEO Expert
RenoWebDesigner.com
Call Sandy @ +1 (775) 870-0488 for a free consultation of your website, social sites and marketing.
Do It Yourself Web Design Versus Hiring a Professional Web Designer – Website Design in Reno Nv
Obviously I would rather you contact me to design and build your company’s website, but if you have extra time on your hands and a little tech know how experience, you should be able to setup a decent static website in a week or two.
Have you seen the commercial where the father had decided to setup his own website and save a few thousand dollars? LOL then it takes a lifetime to actually get the site working correctly. Reno Web Design.
Many website builder company’s claim that their web software makes it super simple to set up a website, even a kid could do it. The truth of the matter is that not all website builders are easy to use or worth the effort of learning a new web software.
Everything and everyone you know has at least one flaw, if not several of them lurking around the corner. We all try to put our best face forward; web builder companies are the same.
Do a quick web search in Google for the name of the website builder and add the word complaints or bad reviews after like so: Shopify.com bad reviews or Shopify.com complaints. You will see hundreds if not thousands of bad reviews. This is the same for all large hosting and /or website builder sites. Sometimes you have to dig a little deeper, say page 2 or 3 to see the real reviews of a website company.
Most of the time you will find yourself on hold with tech support (if they even have phone support) or waiting in line to chat with a tech support person who could care less about your needs. Hours and hours of time wasted when you could have been watching your favorite show or out on a hot date with the love of your life. Seriously. This stuff is a pain in the but most days to deal with. I don’t want to just pick on BlueHost.com.
All hosting and web site builder companies have bad reviews, it is part of being in a very competitive and booming industry. It is important to look through these bad reviews to see what problems you may experience by choosing that website builder. Then ask yourself if this bug, problem or concern is something you can live with.
Whether you decide to jump into designing your company website on your own or hire a professional web developer, I have put together a guiding list of items you will need on your website creating journey.
Secure a domain name for your new website. Godaddy is great middle man to do this. They charge about $9 a year for your domain name. Make sure to register this name for 5 years or more. Never let your contact information with the domain registrar become out dated for your domain name. Always keep your email, phone and/or mailing address updated. If not, you could lose it to a competitor. Try to register a name that matches your business name. Do not use abbreviations as they are difficult for your customers to remember. Keep the domain name short, memorable and try your best to get the .com version.
Now that you have a great domain name, you need to have hosting setup. Think of hosting like renting office space on the world wide web, much like renting office space in a busy shopping mall. Hosting plans range in price from free to thousands of dollars a month. Most small business websites can make do with an affordable web hosting plan from Hostgator or Blue Host for about $10 a month. Hosting will house your website files, your emails and other important software needed to run a website. Make sure to purchase Site Lock and Backups for your hosting account to protect your website from attackers, hackers and hi-jackers.
Most hosting companies offer free website builders. There is usually a learning curve with any new web building software. Research the name of the web site builder online to check and see what problems are associated with this free builder. Even pay as you go web site builders have their bugs and headaches. Shopify starts at $29 a month and is super easy to use, BUT, they do not have site backups. A BIG problem for anyone in business to actually sell something. You can buy a website already designed online for about $89, but then you need to learn how to setup correctly and install all the plugins and/or features needed to make the site work. Most theme websites offer an install service for about $600+ per site. You could use a free WordPress theme as well. Your site might not look the greatest, but at least you have it up and running with the basic information needed like office hours, location, customer testimonials and pricing.
Test your new website in multiple browsers and platforms. Open your new website in Firefox, Chrome, Safari and Internet Explorer. Are there any weird bugs? Can you live with them? Or are they breaking the website making it difficult to read? How about your mobile phone? Load your website on an Android and an iPhone and see if the site is easy to navigate and read. Mobile ready websites are extremely important feature to have.
After you have your new domain name, hosting and website setup, you need to setup all of your online social media profiles. Protect your brand online by registering accounts with all the major social networks like Facebook.com, Instagram, Pinterest, LinkedIn, Google Plus and Yelp. Add these social icons to your new website.
Technically that is all you need to know to have a website up and running. Building your website is the first step. Marketing is the
Building a good website takes time, effort and courage. There is always something new to learn and a bug to fix. Browsers update and change all the time. You need to regularly check in on your websites health, making sure that it is running as it should.
A professionally designed website is proven to increase sales and customer loyalty. Every business needs a website. Most new customers research a business before buying. Your website is your best chance at persuading them to choose you over your competition.
Marketing your website is a critical last step in this process. A true necessity if you are wanting to see growth in new customers. SEO (search engine optimization) is the art and science of ranking your website high in the search results for the keywords your customers use when looking for similar products and services you sell.
A good SEO company can rank a well-designed website within a month. The goal is to rank for as many keywords as you possibly can. SEO tools can give us a good idea of what popular words are being searched in Google, but it takes time to weed out the useless keywords and find the real gems that will convert a website view into a real paying customer.
2017 SEO is all about user engagement and interaction with your website properties. If you rank a website for a top keyword and the website viewers do not engage in your website, you will start to lose rankings for that keyword.
The goal is to really WOW your website viewers so much so that they either share your site onto their social media profiles, sign up with their email, watch a video or two, bookmark the site and of course buy something from your website.
This new Rank Brain algorithm makes black hat SEO more difficult. Either your website is fulfilling a need with your customers or it will lose rankings no matter how many back links you have.
Content is KING. The most important marketing expense you will ever have for your business is to hire a great copywriter. Sales copy writing can be pricey, but is worth the extra time and money. This investment will last for years to come.
Working with an SEO company, a copywriter and branding consultant can really help set the tone for a successful website. Why even build a website for your business in the first place if all you put on the site is something from your brochure?
The goal of your website is to convert views into customers. The difference between a homemade website and a professionally designed company website is simple. One of them will generate new clientele for your business and the other will hurt your reputation down the road.
A face only your mother could love
Most often, the do it your self-websites look very unprofessional, but you’ve put so much darn time and energy into it, your proud of the work you have done. This makes you blind to the fact that you now have a poorly designed, half-baked company website.
Often clients will call asking for help with these website builder sites after they have exhausted every free evening and weekend they had. Even though they know they should just hire someone already, they now want to invest more time and dollars by hiring someone like me to make the ugly go away. Even then, they LOVE the website they created with these template sites. Not because the site will win the hearts of their customers, but because they hung in there and finally got something half way decent to share. Not a good business plan if you ask me.
Sometimes the truth hurts, but I promise to make it feel better.
You have to ask yourself, can you handle the truth?
Do you want to impress your future customers? Squash your competitors? Rule the world… 😉
Most custom websites I create cost a onetime fee of $600 – $1500. I need about 2 weeks to work my magic. You can go golf, hiking, a cruise, take a long nap…whatever your heart desires. Leave the heavy lifting to me.
The goal of your business website is to boost your bottom line. You have better things to do than slave over your computer. Step back from the computer…Take a deep breath, pick up the phone and dial 775-453-6120.
Top SEO Expert, Sandy Rowley, specializes in growing small business with the latest in digital marketing technologies. Her team creates AI systems for business looking to compete in Artificial intelligence . Imagine unlocking the full potential of your brand, reaching new audiences, and driving growth like never before.
You're not just running a business; you're growing a dream, and with the right marketing strategies, that dream can scale. It's time to move beyond the challenges of limited resources and expertise. By partnering with marketing professionals, you open the door to innovative ideas, expert guidance, and effective strategies tailored to your unique business needs.
Don't let your business's potential go untapped. Work with Top SEO Expert and elevate your brand and watch as your vision transforms into success. Call for marketing help today, and take the first step towards a thriving future for your business.
